Compare ActiveCampaign and Maropost Marketing Cloud 
Featured Products
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (69.8% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Contact Us
ActiveCampaign
Star Rating
(14,676)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansMaropost Marketing Cloud
Star Rating
(145)4.4 out of 5
Market Segments
Small-Business (69.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in its automation capabilities, with users praising its flexible workflow builder that allows for detailed customer journeys based on user behavior. This feature significantly enhances the ability to send targeted emails automatically, saving time and effort.
- Users say that Maropost Marketing Cloud offers a user-friendly interface for campaign management, making it easy to navigate and utilize its features. Reviewers appreciate the omnichannel support, which includes email, SMS, push notifications, and web, providing a comprehensive marketing solution.
- According to verified reviews, ActiveCampaign has a much higher overall satisfaction score, reflecting its strong performance in areas like advanced segmentation and integrated CRM functionalities. Users find these features invaluable for creating personalized campaigns and tracking customer engagement effectively.
- Reviewers mention that Maropost's customer support is a standout feature, with 24/7 live chat and dedicated customer success managers. This level of support is particularly appreciated by teams transitioning to the platform, as it helps ensure a smooth onboarding process.
- G2 reviewers highlight that while ActiveCampaign has a robust set of features, some users find it challenging to configure specific workflows to their needs. This can lead to a steeper learning curve for those unfamiliar with marketing automation tools.
- Users report that Maropost Marketing Cloud, despite its lower overall ratings, is continuously evolving and improving. Many users express satisfaction with the platform's powerful automation and journey builder, which allows for advanced segmentation and personalization, making it a competitive option for businesses looking for comprehensive marketing solutions.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Maropost Marketing Cloud
Essentials
Contact Us
- Segmentation
- Journey Builder
- Dynamic Content
Free Trial
ActiveCampaign
Free Trial is available
Maropost Marketing Cloud
No trial information availableRatings
Meets Requirements
8.8
11,197
8.7
115
Ease of Use
8.2
11,313
8.3
115
Ease of Setup
8.0
7,248
8.4
58
Ease of Admin
8.4
6,346
8.8
57
Quality of Support
8.5
10,360
9.0
113
Has the product been a good partner in doing business?
8.8
6,204
9.2
59
Product Direction (% positive)
8.2
10,590
8.7
114
Features by Category
Sales Force Automation
8.2
2109
|
Verified
Not enough data
7.0
1020
Not enough data
7.9
1768
|
Verified
Not enough data
7.7
1684
|
Verified
Not enough data
7.0
1222
|
Verified
Not enough data
7.6
1433
|
Verified
Not enough data
7.0
1208
|
Verified
Not enough data
6.9
1140
|
Verified
Not enough data
7.3
1283
|
Verified
Not enough data
Marketing Automation
9.0
2322
|
Verified
Not enough data
8.8
2209
|
Verified
Not enough data
8.5
2154
|
Verified
Not enough data
7.8
1485
|
Verified
Not enough data
Customer Support
7.6
1472
|
Verified
Not enough data
7.7
1630
|
Verified
Not enough data
7.9
1764
|
Verified
Not enough data
7.0
1325
|
Verified
Not enough data
7.5
1452
|
Verified
Not enough data
Reporting & Analytics
7.7
1955
|
Verified
Not enough data
7.9
2146
|
Verified
Not enough data
7.1
1291
|
Verified
Not enough data
Mobile & Social
7.3
1225
|
Verified
Not enough data
7.3
1329
|
Verified
Not enough data
7.1
1372
|
Verified
Not enough data
Platform
7.8
1993
|
Verified
Not enough data
8.0
1944
|
Verified
Not enough data
8.1
2033
|
Verified
Not enough data
7.3
1454
|
Verified
Not enough data
7.0
1350
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2105
|
Verified
Not enough data
7.4
1477
|
Verified
Not enough data
Integration
8.1
1933
|
Verified
Not enough data
8.1
1937
|
Verified
Not enough data
7.8
1638
|
Verified
Not enough data
Generative AI
6.1
646
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6492
|
Verified
8.4
57
|
Verified
8.9
6330
|
Verified
8.9
58
|
Verified
8.5
6142
|
Verified
8.3
59
|
Verified
8.8
5787
|
Verified
8.6
48
|
Verified
Online Marketing
7.4
4393
|
Verified
7.9
33
|
Verified
7.9
4075
|
Verified
7.8
40
|
Verified
7.8
3535
|
Verified
7.8
47
|
Verified
8.1
4865
|
Verified
8.5
45
|
Verified
7.8
3468
|
Verified
8.3
32
|
Verified
Lead Management
8.3
4369
|
Verified
8.3
32
8.0
3962
|
Verified
8.1
38
|
Verified
8.5
5120
|
Verified
8.6
49
|
Verified
8.0
3489
|
Verified
8.1
25
|
Verified
8.5
4359
|
Verified
8.0
28
|
Verified
8.1
4001
|
Verified
7.7
28
8.2
3795
|
Verified
8.2
27
|
Verified
8.0
3575
|
Verified
8.1
33
|
Verified
Campaign Management
8.0
3489
|
Verified
8.4
34
7.8
3104
|
Verified
8.3
25
7.2
2636
8.4
22
6.8
2335
|
Verified
8.5
20
Social
6.9
2321
|
Verified
Feature Not Available
7.3
2677
|
Verified
Feature Not Available
7.3
2547
|
Verified
Feature Not Available
7.1
2439
|
Verified
Feature Not Available
7.0
2397
|
Verified
Feature Not Available
Reporting & Analytics
8.1
5198
|
Verified
8.1
54
|
Verified
7.6
3587
|
Verified
7.7
37
|
Verified
7.2
2918
|
Verified
7.6
24
|
Verified
7.1
2723
|
Verified
7.7
25
|
Verified
6.9
2441
|
Verified
8.1
20
Platform
7.9
3725
|
Verified
8.5
30
|
Verified
8.2
3539
|
Verified
8.5
28
|
Verified
8.3
3705
|
Verified
8.8
29
|
Verified
7.5
2400
|
Verified
8.7
19
7.0
2132
|
Verified
8.3
22
|
Verified
8.4
3730
|
Verified
8.9
29
|
Verified
7.5
2424
|
Verified
8.8
20
|
Verified
Agentic AI - Marketing Automation
6.3
221
Feature Not Available
6.4
221
Feature Not Available
6.5
219
Feature Not Available
6.4
218
Feature Not Available
6.3
221
Feature Not Available
6.4
220
Feature Not Available
Integration
8.1
3756
|
Verified
8.6
26
|
Verified
8.1
3657
|
Verified
8.4
29
|
Verified
7.8
3136
|
Verified
8.4
21
|
Verified
Administration
Not enough data
9.4
6
Not enough data
9.7
5
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
9.7
5
Not enough data
9.4
6
Integrations
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
9.3
5
Not enough data
9.7
6
Platform
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.3
5
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
9.7
5
Not enough data
9.7
6
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
914
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1234
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.7
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
35
Not enough data
6.7
35
Not enough data
7.0
35
Not enough data
6.5
35
Not enough data
6.6
35
Not enough data
6.6
35
Not enough data
6.9
35
Not enough data
Visitor Behavior
7.6
409
8.2
10
|
Verified
7.9
399
7.7
11
|
Verified
7.1
355
7.6
7
Templates
7.3
411
8.0
10
8.0
439
8.2
12
7.8
411
8.5
12
Personalization
7.6
400
7.8
10
|
Verified
7.6
404
8.3
11
|
Verified
7.2
360
6.9
8
|
Verified
7.1
346
Feature Not Available
7.3
336
7.4
9
|
Verified
7.1
324
8.1
9
|
Verified
7.4
346
8.5
14
|
Verified
8.0
396
8.9
12
|
Verified
Multichannel
7.4
379
8.7
9
|
Verified
8.5
463
9.5
13
|
Verified
7.6
419
7.1
8
|
Verified
Administration
8.5
481
8.6
13
|
Verified
7.9
469
8.2
14
|
Verified
7.9
439
8.1
13
|
Verified
8.0
461
8.3
13
|
Verified
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Feature Not Available
Templates
7.7
2020
8.2
19
|
Verified
6.3
1515
Feature Not Available
7.0
1616
8.2
13
7.5
1680
7.9
7
Edit
7.4
1754
8.8
15
8.0
1968
8.4
24
|
Verified
7.4
1662
8.6
22
|
Verified
Logistics
7.8
1817
7.9
24
|
Verified
7.0
1580
7.9
22
|
Verified
7.8
1775
8.3
22
7.8
1543
7.5
6
Generative AI
6.0
838
Feature Not Available
6.1
674
Feature Not Available
Agentic AI - Email Template Builder
6.1
109
Feature Not Available
6.2
108
Feature Not Available
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Feature Not Available
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Feature Not Available
6.8
121
Feature Not Available
7.0
123
Feature Not Available
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Feature Not Available
8.5
20
Feature Not Available
8.5
20
Feature Not Available
8.3
20
Feature Not Available
8.4
20
Feature Not Available
8.2
20
Feature Not Available
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
663
Not enough data
7.5
553
Not enough data
6.8
464
Not enough data
7.4
653
Not enough data
Additional Functionality
7.9
672
Not enough data
5.7
423
Not enough data
7.4
531
Not enough data
6.2
433
Not enough data
7.0
507
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Personalization
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.1
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.3
241
Not enough data
7.4
267
Not enough data
Sales Management
8.2
319
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
350
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
21
|
Verified
Not enough data
8.7
22
|
Verified
Not enough data
8.3
21
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
23
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.5
21
|
Verified
Not enough data
8.2
18
|
Verified
Not enough data
8.9
22
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
ActiveCampaign and Maropost Marketing Cloud are categorized as Marketing Automation, SMS Marketing, Email Template Builder, and E-Commerce Personalization
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, CRM, Email Deliverability, Pop-Up Builder, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Maropost Marketing Cloud is categorized as Personalization, Marketing Analytics, and Transactional Email
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Maropost Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
25.5%
Health, Wellness and Fitness
16.1%
Retail
5.8%
Internet
5.1%
Online Media
5.1%
Other
42.3%
Alternatives
Discussions
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is Maropost Marketing Cloud used for?
1 Comment
Official Response from Maropost Marketing Cloud
Maropost Marketing Cloud is a powerful tool for managing email, SMS, and social media campaigns. It helps you segment your audience, personalize messages,...Read more
What is pricing?
1 Comment
RP
Hey Melodie,
Please email me at ross@maropost.com as i would need to know more in terms of volume etc... to provide a quote.
Cheers,
Ross AndrewRead more
Maropost Marketing Cloud has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
Your software and services insights are valuable.
Your peers come to G2 to get an inside look at and other business solutions. Adding perspective on will help others pick the right solution based on real user experience.
