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Compare ActiveCampaign and Maropost Marketing Cloud 
Featured Products
At a Glance
Market Segments
Small-Business (92.0% of reviews)
Small-Business (69.8% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Contact Us
ActiveCampaign
Star Rating
(14,579)4.5 out of 5
Market Segments
Small-Business (92.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansMaropost Marketing Cloud
Star Rating
(145)4.4 out of 5
Market Segments
Small-Business (69.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Maropost Marketing Cloud. Users appreciate its marketing automation capabilities, with one reviewer noting, "The marketing automation functions really well, and if there is a question, the customer support will find a solution."
- Users say that Maropost Marketing Cloud offers a user-friendly interface for campaign management, which is particularly beneficial for those managing omnichannel campaigns. Reviewers highlight its powerful automation and journey builder, making it easy to create complex workflows.
- According to verified reviews, ActiveCampaign's email template builder is highly rated, with users praising its simplicity and effectiveness. One user mentioned, "As someone who has minimal experience in email automations, this site is very easy to use and the team provides resources to best understand the platform."
- Reviewers mention that Maropost Marketing Cloud shines in customer support, with features like 24/7 live chat and regular meetings with Customer Success Managers. Users feel supported throughout their journey, stating, "Support goes above and beyond to help you."
- G2 reviewers highlight that while ActiveCampaign has a robust feature set, it may not always meet the specific needs of larger businesses, as some users report challenges with customization for complex workflows. This contrasts with Maropost, which is noted for its adaptability in various business contexts.
- Users report that ActiveCampaign's pricing structure is straightforward and affordable, starting at just $15.00, making it accessible for small businesses. In contrast, Maropost's pricing model requires potential customers to contact for pricing, which can be a barrier for some users looking for transparency.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Maropost Marketing Cloud
Essentials
Contact Us
- Segmentation
- Journey Builder
- Dynamic Content
Free Trial
ActiveCampaign
Free Trial is available
Maropost Marketing Cloud
No trial information availableRatings
Meets Requirements
8.8
11,103
8.7
115
Ease of Use
8.2
11,219
8.3
115
Ease of Setup
8.0
7,152
8.4
58
Ease of Admin
8.4
6,327
8.8
57
Quality of Support
8.5
10,278
9.0
113
Has the product been a good partner in doing business?
8.8
6,184
9.2
59
Product Direction (% positive)
8.2
10,511
8.7
114
Features by Category
Sales Force Automation
8.2
2099
|
Verified
Not enough data
7.0
1016
Not enough data
7.9
1763
|
Verified
Not enough data
7.7
1676
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1429
|
Verified
Not enough data
7.0
1204
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1277
|
Verified
Not enough data
Marketing Automation
9.0
2308
|
Verified
Not enough data
8.8
2199
|
Verified
Not enough data
8.5
2147
|
Verified
Not enough data
7.8
1481
|
Verified
Not enough data
Customer Support
7.6
1467
|
Verified
Not enough data
7.7
1626
|
Verified
Not enough data
7.9
1759
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1447
|
Verified
Not enough data
Reporting & Analytics
7.7
1948
|
Verified
Not enough data
7.9
2140
|
Verified
Not enough data
7.1
1287
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1977
|
Verified
Not enough data
8.0
1931
|
Verified
Not enough data
8.1
2025
|
Verified
Not enough data
7.3
1449
|
Verified
Not enough data
7.0
1348
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2095
|
Verified
Not enough data
7.4
1474
|
Verified
Not enough data
Integration
8.1
1928
|
Verified
Not enough data
8.1
1934
|
Verified
Not enough data
7.8
1634
|
Verified
Not enough data
Generative AI
6.1
643
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6468
|
Verified
8.4
57
|
Verified
8.9
6299
|
Verified
8.9
58
|
Verified
8.5
6138
|
Verified
8.3
59
|
Verified
8.8
5759
|
Verified
8.6
48
|
Verified
Online Marketing
7.4
4384
|
Verified
7.9
33
|
Verified
7.9
4077
|
Verified
7.8
40
|
Verified
7.8
3534
|
Verified
7.8
47
|
Verified
8.1
4865
|
Verified
8.5
45
|
Verified
7.8
3468
|
Verified
8.3
32
|
Verified
Lead Management
8.3
4358
|
Verified
8.3
32
8.0
3959
|
Verified
8.1
38
|
Verified
8.5
5101
|
Verified
8.6
49
|
Verified
8.0
3488
|
Verified
8.1
25
|
Verified
8.5
4348
|
Verified
8.0
28
|
Verified
8.1
3995
|
Verified
7.7
28
8.2
3793
|
Verified
8.2
27
|
Verified
8.0
3571
|
Verified
8.1
33
|
Verified
Campaign Management
8.0
3488
|
Verified
8.4
34
7.8
3105
|
Verified
8.3
25
7.2
2635
8.4
22
6.8
2334
|
Verified
8.5
20
Social
6.9
2322
|
Verified
Feature Not Available
7.3
2675
|
Verified
Feature Not Available
7.3
2547
|
Verified
Feature Not Available
7.1
2440
|
Verified
Feature Not Available
7.0
2398
|
Verified
Feature Not Available
Reporting & Analytics
8.1
5184
|
Verified
8.1
54
|
Verified
7.6
3588
|
Verified
7.7
37
|
Verified
7.2
2916
|
Verified
7.6
24
|
Verified
7.1
2722
|
Verified
7.7
25
|
Verified
6.9
2441
|
Verified
8.1
20
Platform
7.9
3719
|
Verified
8.5
30
|
Verified
8.2
3514
|
Verified
8.5
28
|
Verified
8.3
3704
|
Verified
8.8
29
|
Verified
7.5
2401
|
Verified
8.7
19
7.0
2134
|
Verified
8.3
22
|
Verified
8.4
3713
|
Verified
8.9
29
|
Verified
7.5
2425
|
Verified
8.8
20
|
Verified
Agentic AI - Marketing Automation
6.3
218
Feature Not Available
6.4
222
Feature Not Available
6.5
221
Feature Not Available
6.5
219
Feature Not Available
6.3
221
Feature Not Available
6.4
221
Feature Not Available
Integration
8.1
3755
|
Verified
8.6
26
|
Verified
8.1
3649
|
Verified
8.4
29
|
Verified
7.8
3127
|
Verified
8.4
21
|
Verified
Administration
Not enough data
9.4
6
Not enough data
9.7
5
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
9.7
5
Not enough data
9.4
6
Integrations
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
9.3
5
Not enough data
9.7
6
Platform
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.3
5
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
9.7
5
Not enough data
9.7
6
Messenger
7.4
1123
Not enough data
5.9
976
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
913
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
8.2
10
|
Verified
7.9
399
7.7
11
|
Verified
7.1
355
7.6
7
Templates
7.3
412
8.0
10
8.0
439
8.2
12
7.8
411
8.5
12
Personalization
7.6
401
7.8
10
|
Verified
7.6
405
8.3
11
|
Verified
7.2
361
6.9
8
|
Verified
7.1
347
Feature Not Available
7.3
337
7.4
9
|
Verified
7.1
325
8.1
9
|
Verified
7.4
346
8.5
14
|
Verified
8.0
396
8.9
12
|
Verified
Multichannel
7.4
380
8.7
9
|
Verified
8.5
463
9.5
13
|
Verified
7.7
420
7.1
8
|
Verified
Administration
8.5
482
8.6
13
|
Verified
7.9
469
8.2
14
|
Verified
7.9
440
8.1
13
|
Verified
8.0
462
8.3
13
|
Verified
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Feature Not Available
Templates
7.7
2019
8.2
19
|
Verified
6.3
1515
Feature Not Available
7.0
1615
8.2
13
7.6
1679
7.9
7
Edit
7.4
1754
8.8
15
8.0
1967
8.4
24
|
Verified
7.4
1661
8.6
22
|
Verified
Logistics
7.8
1816
7.9
24
|
Verified
7.0
1579
7.9
22
|
Verified
7.8
1773
8.3
22
7.8
1543
7.5
6
Generative AI
6.0
839
Feature Not Available
6.1
675
Feature Not Available
Agentic AI - Email Template Builder
6.2
110
Feature Not Available
6.2
109
Feature Not Available
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Feature Not Available
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Feature Not Available
6.8
121
Feature Not Available
7.0
123
Feature Not Available
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Feature Not Available
8.5
20
Feature Not Available
8.5
20
Feature Not Available
8.3
20
Feature Not Available
8.4
20
Feature Not Available
8.2
20
Feature Not Available
Design and Customization
7.7
202
Not enough data
7.6
197
Not enough data
8.1
179
Not enough data
8.0
189
Not enough data
Campaigns
7.9
168
Not enough data
8.3
179
Not enough data
7.9
146
Not enough data
7.8
180
Not enough data
Integrations
8.1
172
Not enough data
6.7
115
Not enough data
7.9
130
Not enough data
7.3
143
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
Generative AI
6.7
28
Not enough data
6.8
28
Not enough data
6.3
28
Not enough data
Communication
8.3
126
Not enough data
8.1
113
Not enough data
8.4
118
Not enough data
7.7
94
Not enough data
7.8
78
Not enough data
Internal Use
7.9
166
Not enough data
7.8
98
Not enough data
8.2
103
Not enough data
8.1
99
Not enough data
7.7
87
Not enough data
8.1
100
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.0
434
Not enough data
Agentic AI - Personalization
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
21
|
Verified
Not enough data
8.7
22
|
Verified
Not enough data
8.3
21
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
23
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.5
21
|
Verified
Not enough data
8.2
18
|
Verified
Not enough data
8.9
22
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
ActiveCampaign and Maropost Marketing Cloud are categorized as Marketing Automation, Email Template Builder, SMS Marketing, and E-Commerce Personalization
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, CRM, WhatsApp Marketing, Online Form Builder, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Maropost Marketing Cloud is categorized as Personalization, Marketing Analytics, and Transactional Email
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Maropost Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
25.5%
Health, Wellness and Fitness
16.1%
Retail
5.8%
Online Media
5.1%
Internet
5.1%
Other
42.3%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is pricing?
1 Comment
RP
Hey Melodie,
Please email me at ross@maropost.com as i would need to know more in terms of volume etc... to provide a quote.
Cheers,
Ross AndrewRead more
What is Maropost Marketing Cloud used for?
1 Comment
Official Response from Maropost Marketing Cloud
Maropost Marketing Cloud is a powerful tool for managing email, SMS, and social media campaigns. It helps you segment your audience, personalize messages,...Read more
Maropost Marketing Cloud has no more discussions with answers
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