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Compare ActiveCampaign and MailerLite 
Featured Products
At a Glance
Market Segments
Small-Business (92.0% of reviews)
Small-Business (91.9% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Per Month
ActiveCampaign
Star Rating
(14,587)4.5 out of 5
Market Segments
Small-Business (92.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansMailerLite
Star Rating
(1,091)4.6 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in its email template builder, receiving high praise for its user-friendly interface and powerful features. Users appreciate the ability to create personalized customer journeys seamlessly, combining automation, CRM, and email marketing in one platform.
- Users say that MailerLite stands out for its ease of use, particularly for those managing newsletters. Reviewers highlight how the platform simplifies marketing tasks that previously took hours, making it a great choice for small businesses looking for straightforward solutions.
- According to verified reviews, ActiveCampaign's scalability is a significant advantage, especially when handling large contact batches or running multiple automations simultaneously. Users note that the system remains stable under pressure, which is crucial for growing businesses.
- Reviewers mention that MailerLite offers a free entry-level price, making it an attractive option for startups and small businesses. This affordability, combined with its effective email delivery rates, helps users reach potential clients without the fear of landing in spam folders.
- G2 reviewers highlight that while ActiveCampaign has a robust feature set, some users find it can be complex to navigate at times. This complexity may pose challenges for those who prefer a more straightforward approach to email marketing.
- Users report that MailerLite's workflow automation capabilities are impressive, allowing for personalized emails tailored to different segments. This feature is particularly beneficial for marketers looking to enhance engagement without extensive technical knowledge.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
MailerLite
Free business plan
Free
Per Month
- Email support
- 12,000 emails / month
- Drag & drop editor
Free Trial
ActiveCampaign
Free Trial is available
MailerLite
Free Trial is available
Ratings
Meets Requirements
8.8
11,115
9.0
859
Ease of Use
8.2
11,231
9.1
876
Ease of Setup
8.0
7,165
8.9
473
Ease of Admin
8.4
6,329
9.2
382
Quality of Support
8.5
10,289
9.3
802
Has the product been a good partner in doing business?
8.8
6,186
9.1
359
Product Direction (% positive)
8.2
10,522
8.7
825
Features by Category
Sales Force Automation
8.2
2100
|
Verified
Not enough data
7.0
1016
Not enough data
7.9
1762
|
Verified
Not enough data
7.7
1677
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1429
|
Verified
Not enough data
7.0
1205
|
Verified
Not enough data
6.9
1137
|
Verified
Not enough data
7.3
1276
|
Verified
Not enough data
Marketing Automation
9.0
2311
|
Verified
Not enough data
8.8
2200
|
Verified
Not enough data
8.5
2147
|
Verified
Not enough data
7.8
1480
|
Verified
Not enough data
Customer Support
7.6
1467
|
Verified
Not enough data
7.7
1626
|
Verified
Not enough data
7.9
1759
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1448
|
Verified
Not enough data
Reporting & Analytics
7.7
1949
|
Verified
Not enough data
7.9
2141
|
Verified
Not enough data
7.1
1288
|
Verified
Not enough data
Mobile & Social
7.3
1222
|
Verified
Not enough data
7.3
1326
|
Verified
Not enough data
7.1
1369
|
Verified
Not enough data
Platform
7.8
1979
|
Verified
Not enough data
8.0
1932
|
Verified
Not enough data
8.1
2025
|
Verified
Not enough data
7.3
1450
|
Verified
Not enough data
7.0
1348
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
2096
|
Verified
Not enough data
7.4
1475
|
Verified
Not enough data
Integration
8.1
1928
|
Verified
Not enough data
8.1
1934
|
Verified
Not enough data
7.8
1634
|
Verified
Not enough data
Generative AI
6.1
643
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
Not enough data
9.1
615
|
Verified
Not enough data
8.9
625
|
Verified
Not enough data
8.9
463
|
Verified
Not enough data
9.0
629
|
Verified
Not enough data
9.1
596
|
Verified
Not enough data
8.7
562
|
Verified
Not enough data
8.9
491
|
Verified
Not enough data
8.5
302
|
Verified
Not enough data
8.3
293
|
Verified
Reporting & Analytics
Not enough data
8.5
352
|
Verified
Not enough data
8.9
572
|
Verified
Generative AI
Not enough data
7.5
106
Not enough data
7.5
100
Agentic AI - Email Marketing
Not enough data
7.3
21
Not enough data
7.6
21
Not enough data
7.3
21
Not enough data
7.5
20
Not enough data
7.2
19
Integration
Not enough data
8.7
340
|
Verified
Not enough data
8.3
304
|
Verified
Not enough data
8.0
246
Not enough data
7.9
206
Not enough data
8.0
235
|
Verified
Not enough data
8.1
217
|
Verified
Email Marketing
8.7
6471
|
Verified
Not enough data
8.9
6303
|
Verified
Not enough data
8.5
6137
|
Verified
Not enough data
8.8
5762
|
Verified
Not enough data
Online Marketing
7.4
4385
|
Verified
Not enough data
7.9
4076
|
Verified
Not enough data
7.8
3534
|
Verified
Not enough data
8.1
4864
|
Verified
Not enough data
7.8
3468
|
Verified
Not enough data
Lead Management
8.3
4357
|
Verified
Not enough data
8.0
3961
|
Verified
Not enough data
8.5
5104
|
Verified
Not enough data
8.0
3488
|
Verified
Not enough data
8.5
4350
|
Verified
Not enough data
8.1
3997
|
Verified
Not enough data
8.2
3793
|
Verified
Not enough data
8.0
3571
|
Verified
Not enough data
Campaign Management
8.0
3487
|
Verified
Not enough data
7.8
3104
|
Verified
Not enough data
7.2
2634
Not enough data
6.8
2334
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2674
|
Verified
Not enough data
7.3
2546
|
Verified
Not enough data
7.1
2439
|
Verified
Not enough data
7.0
2397
|
Verified
Not enough data
Reporting & Analytics
8.1
5188
|
Verified
Not enough data
7.6
3587
|
Verified
Not enough data
7.2
2916
|
Verified
Not enough data
7.1
2722
|
Verified
Not enough data
6.9
2440
|
Verified
Not enough data
Platform
7.9
3719
|
Verified
Not enough data
8.2
3518
|
Verified
Not enough data
8.3
3704
|
Verified
Not enough data
7.5
2401
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3714
|
Verified
Not enough data
7.5
2425
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
218
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.4
221
Not enough data
Integration
8.1
3755
|
Verified
Not enough data
8.1
3650
|
Verified
Not enough data
7.8
3127
|
Verified
Not enough data
Messenger
7.4
1122
Not enough data
5.9
975
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.0
202
Not enough data
8.8
173
Not enough data
8.6
140
Reporting
Not enough data
9.0
203
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
132
Agentic AI - Email Deliverability
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
6.9
6
Not enough data
8.0
5
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2019
8.8
258
|
Verified
6.3
1515
7.7
92
7.0
1615
8.4
188
|
Verified
7.6
1679
8.9
136
Edit
7.4
1754
8.9
209
|
Verified
8.0
1967
9.1
251
|
Verified
7.4
1661
8.7
169
|
Verified
Logistics
7.8
1816
8.9
232
|
Verified
7.0
1579
8.2
169
|
Verified
7.8
1773
8.5
191
|
Verified
7.8
1543
9.0
123
Generative AI
6.0
839
7.6
35
6.1
675
7.6
31
Agentic AI - Email Template Builder
6.2
110
8.3
6
6.2
109
8.6
6
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Platform Basics
Not enough data
8.9
76
Not enough data
Feature Not Available
Not enough data
8.7
53
Not enough data
Feature Not Available
Not enough data
8.6
71
Platform Data
Not enough data
8.9
70
Not enough data
8.9
78
Not enough data
8.8
73
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
7.7
202
Not enough data
7.6
197
Not enough data
8.1
179
Not enough data
8.0
189
Not enough data
Campaigns
7.9
168
Not enough data
8.3
179
Not enough data
7.9
146
Not enough data
7.8
180
Not enough data
Integrations
8.1
172
Not enough data
6.7
115
Not enough data
7.9
130
Not enough data
7.3
143
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
347
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
585
9.1
139
7.9
611
8.7
138
7.8
529
8.2
114
7.6
551
8.5
123
Page Optimization
7.6
424
8.4
82
7.8
528
8.9
118
7.5
471
8.5
99
7.2
412
8.3
92
Integrations
7.5
404
8.3
82
8.5
541
8.9
109
8.2
514
9.0
113
Generative AI
6.2
166
8.0
34
Agentic AI - Landing Page Builders
6.7
22
8.3
9
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
Generative AI
Not enough data
6.7
9
Not enough data
6.4
7
Agentic AI - Email Verification
Not enough data
Not enough data
Generative AI
6.7
28
Not enough data
6.8
28
Not enough data
6.3
28
Not enough data
Communication
8.3
126
Not enough data
8.1
113
Not enough data
8.4
118
Not enough data
7.7
94
Not enough data
7.8
78
Not enough data
Internal Use
7.9
166
Not enough data
7.8
98
Not enough data
8.2
103
Not enough data
8.1
99
Not enough data
7.7
87
Not enough data
8.1
100
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
449
Not enough data
8.0
398
Not enough data
Management
8.0
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.1
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and MailerLite are categorized as Email Template Builder and Landing Page Builders
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, Marketing Automation, CRM, WhatsApp Marketing, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
MailerLite is categorized as Email Deliverability, Email Verification, Email Marketing, and Email Testing
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MailerLite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
12.7%
Writing and Editing
7.7%
Health, Wellness and Fitness
7.0%
Publishing
6.0%
E-Learning
4.6%
Other
62.0%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
¿Can I integrate Mailer Lite with Pipedrive?
3 Comments
AV
You can do it through https://apiway.ai/
It's free
here is a video tutorial on how you can integrate MailerLite and...Read more
What is MailerLite?
3 Comments
G2
MailerLite is low cost email marketing tool that allows you to send email campaigns, set up marketing automations, create landing pages and more. Read more
What is the best way to save my work quickly when creating a campaign?
2 Comments
CP
There's a button which says "save" if you work in HTML directly. Else, you have to save each time you edit a box. It does auto save though. Then just click...Read more
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