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Compare ActiveCampaign, Mailchimp, and HubSpot

Pricing

 
Lite
$9
Per Month - Paid Yearly
Free
$0
Marketing Hub Free
$0
 
Plus
$55
Per Month - Paid Yearly
Grow
Start for $10
/ month and up
Marketing Hub Starter
$50
/month
 
Professional
$129
Per Month - Paid Yearly
Pro
Start for $199
/ month and up
Marketing Hub Professional
$800
/month
 
Enterprise
$229
Per Month - Paid Yearly
Marketing Hub Enterprise
$3,200
/month
 
Free Trial
Free Trial
Free Trial
ActiveCampaign
Lite
$9Per Month - Paid Yearly
Plus
$55Per Month - Paid Yearly
Professional
$129Per Month - Paid Yearly
Enterprise
$229Per Month - Paid Yearly
Free Trial
Mailchimp
Free
$0
Grow
Start for $10/ month and up
Pro
Start for $199/ month and up
Free Trial
HubSpot
Marketing Hub Free
$0
Marketing Hub Starter
$50/month
Marketing Hub Professional
$800/month
Marketing Hub Enterprise
$3,200/month
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.9
8.7
8.5
Ease of Use
Ease of Use
8.7
8.7
8.4
Ease of Setup
Ease of Setup
8.5
8.6
8.0
Ease of Admin
Ease of Admin
8.7
8.8
8.5
Quality of Support
Quality of Support
8.7
8.1
8.7
Ease of Doing Business With
Ease of Doing Business With
9.0
8.7
8.7
Product Direction (% positive)
Product Direction (% positive)
8.9
8.0
8.6
Meets Requirements
ActiveCampaign
8.9
Mailchimp
8.7
HubSpot
8.5
Ease of Use
ActiveCampaign
8.7
Mailchimp
8.7
HubSpot
8.4
Ease of Setup
ActiveCampaign
8.5
Mailchimp
8.6
HubSpot
8.0
Ease of Admin
ActiveCampaign
8.7
Mailchimp
8.8
HubSpot
8.5
Quality of Support
ActiveCampaign
8.7
Mailchimp
8.1
HubSpot
8.7
Ease of Doing Business With
ActiveCampaign
9.0
Mailchimp
8.7
HubSpot
8.7
Product Direction (% positive)
ActiveCampaign
8.9
Mailchimp
8.0
HubSpot
8.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
89.0%
72.8%
55.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
8.6%
19.6%
38.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
2.4%
7.6%
6.1%
ActiveCampaign
Small-Business
89.0%
Mid-Market
8.6%
Enterprise
2.4%
Mailchimp
Small-Business
72.8%
Mid-Market
19.6%
Enterprise
7.6%
HubSpot
Small-Business
55.9%
Mid-Market
38.0%
Enterprise
6.1%

Reviewers' Industry

 
Marketing and Advertising
26.3%
Marketing and Advertising
14.6%
Marketing and Advertising
19.2%
 
Health, Wellness and Fitness
7.8%
Non-Profit Organization Management
5.2%
Computer Software
14.8%
 
Internet
6.0%
Computer Software
4.3%
Information Technology and Services
9.8%
 
Information Technology and Services
5.6%
Information Technology and Services
4.1%
Internet
6.1%
 
Professional Training & Coaching
5.4%
Higher Education
3.7%
Financial Services
2.7%
 
Other
49.0%
Other
68.1%
Other
47.3%
ActiveCampaign
Marketing and Advertising
26.3%
Health, Wellness and Fitness
7.8%
Internet
6.0%
Information Technology and Services
5.6%
Professional Training & Coaching
5.4%
Other
49.0%
Mailchimp
Marketing and Advertising
14.6%
Non-Profit Organization Management
5.2%
Computer Software
4.3%
Information Technology and Services
4.1%
Higher Education
3.7%
Other
68.1%
HubSpot
Marketing and Advertising
19.2%
Computer Software
14.8%
Information Technology and Services
9.8%
Internet
6.1%
Financial Services
2.7%
Other
47.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Sean T.
Consultant in Internet

In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...

Shivani S.
User in Consumer Electronics

I like the way that I can prepare promotional mails on mailchimp using already integrated mail templates within the mailchimp. It provides excellent service in terms of mail distribution and data entry during the process of mail preparing. I can automate my...

Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Hospital & Health Care

The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...

Christian K.
Administrator in Leisure, Travel & Tourism

Customer service does not know their own terms and conditions but seem to make stuff up on the fly. Even after I sent the T&Cs back to them they still answered with something else.

Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

 
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Consultant in Internet

In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...

Most Helpful Critical Review
G2 User in Hospital & Health Care

The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...

Mailchimp
Most Helpful Favorable Review
Shivani S.
User in Consumer Electronics

I like the way that I can prepare promotional mails on mailchimp using already integrated mail templates within the mailchimp. It provides excellent service in terms of mail distribution and data entry during the process of mail preparing. I can automate my...

Most Helpful Critical Review
Christian K.
Administrator in Leisure, Travel & Tourism

Customer service does not know their own terms and conditions but seem to make stuff up on the fly. Even after I sent the T&Cs back to them they still answered with something else.

HubSpot
Most Helpful Favorable Review
Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

Screenshots

 
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Videos

 

See how ActiveCampaign is helping businesses grow and succeed.

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

ActiveCampaign

See how ActiveCampaign is helping businesses grow and succeed.

Mailchimp
HubSpot

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

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