# ActiveCampaign vs HubSpot Marketing Hub Comparison
---
## AI Generated Summary
- **G2 reviewers report** that HubSpot Marketing Hub excels in providing a comprehensive suite of marketing tools, allowing users to run campaigns, track results, and manage contacts seamlessly. One user highlighted that it "brings all our marketing tools together," making it easier to avoid juggling multiple platforms.
- **Users say** that ActiveCampaign offers a user-friendly contact list management system, with many praising its excellent help and support resources. One reviewer noted the "Help/Support pages are excellent," which can be a significant advantage for users needing assistance.
- **Reviewers mention** that HubSpot Marketing Hub's integration capabilities are a standout feature, particularly with platforms like LinkedIn and Zoom. Users appreciate the "AI overview" that enhances their marketing strategies, showcasing the platform's ability to streamline processes effectively.
- **According to verified reviews** , ActiveCampaign shines in its tagging system, allowing users to categorize contacts efficiently. One user expressed satisfaction with the ability to "set so many tags for people," which can enhance targeted marketing efforts.
- **G2 reviewers highlight** that HubSpot Marketing Hub is particularly easy to navigate, with a user-friendly interface that supports quick implementation. Users have noted that the platform's performance is "great with minimal hiccups," which is crucial for maintaining productivity in daily marketing tasks.
- **Users report** that while both platforms have similar star ratings, HubSpot Marketing Hub's higher G2 Score reflects greater overall satisfaction. This is evident in user feedback where many find it easier to track email engagement and manage distribution lists, making it a preferred choice for comprehensive marketing needs.



| | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 14,704 | 14,810 | 
| **Largest Market Segment** | Small-Business (91.9% of reviews) | Small-Business (51.5% of reviews) | 
| **Entry Level Price** | Starting at $15.00 Per Month | $0.00 | 

---
## Top Pros & Cons

### ActiveCampaign

Pros:
- Ease of Use (847 reviews)
- Automation (786 reviews)

Cons:
- Learning Curve (418 reviews)
- Expensive (402 reviews)

### HubSpot Marketing Hub

Pros:
- Ease of Use (2525 reviews)
- Email Marketing (1111 reviews)

Cons:
- Learning Curve (808 reviews)
- Missing Features (786 reviews)

---
## Ratings Comparison
| Rating | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
  | **Meets Requirements** | 8.8 (11225 reviews) | 8.5 (9943 reviews) | 
  | **Ease of Use** | 8.2 (11345 reviews) | 8.6 (11630 reviews) | 
  | **Ease of Setup** | 8.0 (7280 reviews) | 8.1 (7327 reviews) | 
  | **Ease of Admin** | 8.4 (6352 reviews) | 8.5 (5033 reviews) | 
  | **Quality of Support** | 8.5 (10390 reviews) | 8.7 (9398 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (6210 reviews) | 8.7 (4951 reviews) | 
  | **Product Direction (% positive)** | 8.2 (10614 reviews) | 8.8 (9550 reviews) | 

---
## Pricing

### ActiveCampaign

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $15.00 Per Month

Description: Get started with personalized marketing campaigns.

Key Features:
- 5 actions per automation 
- Basic & Inline Forms
- Site Tracking

[Browse all 4 editions](https://www.g2.com/products/activecampaign/pricing)

#### Free Trial

Yes

### HubSpot Marketing Hub

#### Entry-Level Pricing

Plan: Marketing Hub Free

Price: $0.00

Description: For business owners and marketers who want to start generating website leads and tracking contact activity — for free.

Key Features:
- Forms
- Contact activity
- Contact management

[Browse all 4 editions](https://www.g2.com/products/hubspot-marketing-hub/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 3777 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Sales Force Automation

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Contact & Account Management** | 8.2 (2116 reviews) ✓ Verified | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | 7.0 (1023 reviews) | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | 7.9 (1772 reviews) ✓ Verified | Not enough data | 
| **Task / Activity Management** | 7.7 (1690 reviews) ✓ Verified | Not enough data | 
| **Territory & Quota Management** | 7.0 (1225 reviews) ✓ Verified | Not enough data | 
| **Desktop Integration** | 7.6 (1438 reviews) ✓ Verified | Not enough data | 
| **Product & Price List Management** | 7.0 (1211 reviews) ✓ Verified | Not enough data | 
| **Quote & Order Management** | 6.9 (1143 reviews) ✓ Verified | Not enough data | 
| **Customer Contract Management** | 7.3 (1286 reviews) ✓ Verified | Not enough data | 

#### Marketing Automation

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Email Marketing** | 9.0 (2329 reviews) ✓ Verified | Not enough data | 
| **Campaign Management** | 8.8 (2214 reviews) ✓ Verified | Not enough data | 
| **Lead Management** | 8.5 (2158 reviews) ✓ Verified | Not enough data | 
| **Marketing ROI Analytics** | 7.8 (1488 reviews) ✓ Verified | Not enough data | 

#### Customer Support

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Case Management** | 7.6 (1475 reviews) ✓ Verified | Not enough data | 
| **Customer Support Portal** | 7.7 (1633 reviews) ✓ Verified | Not enough data | 
| **Knowledge Base** | 7.9 (1768 reviews) ✓ Verified | Not enough data | 
| **Call Center Features** | 7.0 (1328 reviews) ✓ Verified | Not enough data | 
| **Support Analytics** | 7.5 (1456 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Reporting** | 7.7 (1961 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 7.9 (2149 reviews) ✓ Verified | Not enough data | 
| **Forecasting** | 7.1 (1294 reviews) ✓ Verified | Not enough data | 

#### Mobile & Social

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Social Collaboration Features** | 7.3 (1228 reviews) ✓ Verified | Not enough data | 
| **Social Network Integration** | 7.3 (1332 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 7.1 (1375 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Customization** | 7.9 (2000 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.0 (1950 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.1 (2037 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.3 (1457 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.0 (1353 reviews) ✓ Verified | Not enough data | 
| **Document & Content Mgmt.** | Feature Not Available | Not enough data | 
| **Performance and Reliability** | 8.2 (2108 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.4 (1479 reviews) ✓ Verified | Not enough data | 

#### Integration

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (1935 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (1938 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.8 (1640 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **AI Text Generation** | 6.1 (650 reviews) | Not enough data | 

#### Agentic AI - CRM

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (90 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (89 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (91 reviews) | Not enough data | 
| **Adaptive Learning** | 6.3 (87 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.5 (89 reviews) | Not enough data | 
| **Proactive Assistance** | 6.5 (88 reviews) | Not enough data | 
| **Decision Making** | 6.6 (89 reviews) | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 7468 |
| **HubSpot Marketing Hub** | 8.0/10 | 6978 |

#### Email Marketing

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Building and Personalizing Emails** | 8.7 (6503 reviews) ✓ Verified | 8.8 (5655 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.9 (6338 reviews) ✓ Verified | 8.9 (5492 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.5 (6147 reviews) ✓ Verified | 8.6 (5423 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.8 (5798 reviews) ✓ Verified | 8.8 (5166 reviews) ✓ Verified | 

#### Online Marketing

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Landing Pages and Forms** | 7.4 (4396 reviews) ✓ Verified | 8.5 (5319 reviews) ✓ Verified | 
| **Dynamic Content** | 7.9 (4079 reviews) ✓ Verified | 8.2 (4588 reviews) ✓ Verified | 
| **A/B Testing** | 7.8 (3539 reviews) ✓ Verified | 8.1 (4306 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.1 (4868 reviews) ✓ Verified | 8.1 (4819 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.8 (3471 reviews) ✓ Verified | 8.1 (4471 reviews) ✓ Verified | 

#### Lead Management

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Marketing Lead Database** | 8.3 (4376 reviews) ✓ Verified | 8.5 (5083 reviews) ✓ Verified | 
| **Data Quality Management** | 8.0 (3965 reviews) ✓ Verified | 8.1 (4758 reviews) ✓ Verified | 
| **Segmentation** | 8.5 (5128 reviews) ✓ Verified | 8.4 (4891 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.0 (3493 reviews) ✓ Verified | 8.0 (4374 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.5 (4366 reviews) ✓ Verified | 8.4 (4843 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.1 (4005 reviews) ✓ Verified | 8.2 (4555 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.2 (3798 reviews) ✓ Verified | 8.4 (4510 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.0 (3584 reviews) ✓ Verified | 8.4 (4585 reviews) ✓ Verified | 

#### Campaign Management

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Program Management** | 8.0 (3492 reviews) ✓ Verified | 8.2 (4136 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.8 (3107 reviews) ✓ Verified | 7.9 (3695 reviews) ✓ Verified | 
| **Calendaring** | 7.2 (2638 reviews) | 7.9 (3641 reviews) ✓ Verified | 
| **Budgeting** | 6.8 (2338 reviews) ✓ Verified | 7.2 (2779 reviews) ✓ Verified | 

#### Social

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Social Listening** | 6.9 (2324 reviews) ✓ Verified | 7.7 (3736 reviews) ✓ Verified | 
| **Social Sharing** | 7.3 (2680 reviews) ✓ Verified | 8.1 (4140 reviews) ✓ Verified | 
| **Social Campaigns** | 7.3 (2550 reviews) ✓ Verified | 8.1 (4138 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.1 (2442 reviews) ✓ Verified | 8.0 (3989 reviews) ✓ Verified | 
| **Social Media Advertising** | 7.0 (2401 reviews) ✓ Verified | 7.7 (3213 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Basic Reporting** | 8.1 (5210 reviews) ✓ Verified | 8.3 (5280 reviews) ✓ Verified | 
| **Web Analytics** | 7.6 (3590 reviews) ✓ Verified | 8.0 (4834 reviews) ✓ Verified | 
| **ROI Analytics** | 7.2 (2920 reviews) ✓ Verified | 7.6 (3990 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.1 (2725 reviews) ✓ Verified | 7.6 (3673 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 6.9 (2443 reviews) ✓ Verified | 7.7 (4078 reviews) ✓ Verified | 

#### Platform

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Customization ** | 8.0 (3735 reviews) ✓ Verified | 7.9 (3568 reviews) ✓ Verified | 
| **Workflow Capability** | 8.2 (3552 reviews) ✓ Verified | 8.5 (3639 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (3708 reviews) ✓ Verified | 8.7 (3507 reviews) ✓ Verified | 
| **Internationalization** | 7.5 (2402 reviews) ✓ Verified | 8.0 (2476 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.0 (2134 reviews) ✓ Verified | 7.4 (2370 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.4 (3740 reviews) ✓ Verified | 8.6 (3364 reviews) ✓ Verified | 
| **Output Document Generation** | 7.5 (2428 reviews) ✓ Verified | 7.9 (2546 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (223 reviews) | 6.8 (301 reviews) | 
| **Multi-step Planning** | 6.4 (221 reviews) | 6.7 (290 reviews) | 
| **Cross-system Integration** | 6.5 (220 reviews) | 6.8 (298 reviews) | 
| **Adaptive Learning** | 6.4 (218 reviews) | 6.6 (292 reviews) | 
| **Proactive Assistance** | 6.3 (223 reviews) | 6.6 (295 reviews) | 
| **Decision Making** | 6.4 (220 reviews) | 6.7 (296 reviews) | 

#### Integration

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (3759 reviews) ✓ Verified | 8.4 (3540 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (3664 reviews) ✓ Verified | 8.0 (3229 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.8 (3145 reviews) ✓ Verified | 8.1 (3024 reviews) ✓ Verified | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.5/10 | 1630 |

#### Lead Intelligence

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Market Insights ** | Not enough data | 7.7 (1154 reviews) ✓ Verified | 
| **Account-level Insights ** | Not enough data | 7.9 (1190 reviews) | 
| **Lead Analysis ** | Not enough data | 8.1 (1245 reviews) | 

#### Lead Management

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.3 (1332 reviews) | 
| **Predictive Scoring ** | Not enough data | 7.5 (1155 reviews) | 
| **Account Identification ** | Not enough data | 8.0 (1211 reviews) | 

#### Marketing Campaigns

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 7.9 (1176 reviews) | 
| **Revenue Planning ** | Not enough data | 7.3 (1062 reviews) | 
| **Media Attribution ** | Not enough data | 7.5 (1118 reviews) | 
| **Opportunity Timeline ** | Not enough data | 7.8 (1104 reviews) ✓ Verified | 
| **Customization ** | Not enough data | 8.1 (1267 reviews) | 

#### Campaign Execution

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Website Personalization ** | Not enough data | 7.8 (1155 reviews) | 
| **Prioritized Accounts ** | Not enough data | 7.8 (1089 reviews) | 
| **Trending Accounts ** | Not enough data | 7.7 (1033 reviews) | 
| **Email Campaigns ** | Not enough data | 8.7 (1407 reviews) | 

#### Agentic AI - Account Data Management

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (90 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (90 reviews) | 
| **Adaptive Learning** | Not enough data | 6.6 (89 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (90 reviews) | 
| **Decision Making** | Not enough data | 6.5 (91 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.6/10 | 1884 |
| **HubSpot Marketing Hub** | 7.4/10 | 2062 |

#### Messenger

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Sequencing** | 7.4 (1124 reviews) | 8.0 (1215 reviews) ✓ Verified | 
| **AI** | 5.9 (976 reviews) | 7.4 (1043 reviews) ✓ Verified | 
| **Live Chat** | 6.6 (1002 reviews) | 7.9 (1258 reviews) ✓ Verified | 
| **Customization Interface** | 6.9 (1044 reviews) | 7.8 (1180 reviews) ✓ Verified | 

#### Channels

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Social Media** | 6.4 (988 reviews) | 8.0 (1443 reviews) ✓ Verified | 
| **Website** | 7.3 (1173 reviews) | 8.2 (1420 reviews) ✓ Verified | 
| **Text Message (SMS)** | 6.0 (915 reviews) | 7.1 (840 reviews) | 
| **Voice Assistants** | 5.5 (832 reviews) | 6.8 (737 reviews) ✓ Verified | 
| **Other** | 6.0 (839 reviews) | 7.4 (796 reviews) ✓ Verified | 

#### Customers

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Targeting** | 7.6 (1234 reviews) | 8.2 (1487 reviews) ✓ Verified | 
| **Profiles** | 7.4 (1156 reviews) | 8.2 (1473 reviews) ✓ Verified | 
| **Analytics** | 7.6 (1294 reviews) | 8.3 (1619 reviews) ✓ Verified | 
| **Lead Gathering** | 7.6 (1235 reviews) | 8.4 (1572 reviews) ✓ Verified | 
| **Sales Conversion** | 7.2 (1182 reviews) | 8.2 (1474 reviews) ✓ Verified | 

#### Agentic AI - Conversational Marketing

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (30 reviews) | 6.6 (67 reviews) | 
| **Multi-step Planning** | 6.1 (30 reviews) | 6.5 (67 reviews) | 
| **Cross-system Integration** | 6.4 (29 reviews) | 6.7 (68 reviews) | 
| **Adaptive Learning** | 6.2 (30 reviews) | 6.4 (67 reviews) | 
| **Natural Language Interaction** | 5.9 (29 reviews) | 6.5 (67 reviews) | 
| **Proactive Assistance** | 6.0 (29 reviews) | 6.6 (67 reviews) | 
| **Decision Making** | 6.2 (29 reviews) | 6.6 (69 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Lead Generation

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Diagnosis

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **IP Address ** | Not enough data | Not enough data | 
| **Domains** | Not enough data | Not enough data | 
| **Content ** | Not enough data | Not enough data | 
| **Policy Compliance** | Not enough data | Not enough data | 

#### Tracking

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Processing Time** | Not enough data | Not enough data | 
| **Placement ** | Not enough data | Not enough data | 
| **Open Rate** | Not enough data | Not enough data | 
| **Time to Open** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Domain Reputation** | Not enough data | Not enough data | 
| **Brand Reputation** | Not enough data | Not enough data | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.9/10 | 861 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Integrated Workflows

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Task Management** | 7.1 (605 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.6 (782 reviews) | Not enough data | 
| **Calls and Voice** | 6.3 (499 reviews) | Not enough data | 
| **Other Outreach Options ** | 6.7 (525 reviews) | Not enough data | 
| **CRM Integration** | 7.6 (632 reviews) | Not enough data | 
| **Calendar** | 6.9 (544 reviews) | Not enough data | 
| **Shared Records** | 6.9 (516 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Content Management** | 7.5 (623 reviews) | Not enough data | 
| **Workflow Management** | 7.5 (621 reviews) | Not enough data | 
| **Workflow Performance** | 7.4 (585 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 6.7 (516 reviews) | Not enough data | 
| **Gamification** | 6.0 (472 reviews) | Not enough data | 

#### AI and Automation

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Lead Prioritization** | 7.1 (557 reviews) | Not enough data | 
| **Lead Scoring** | 7.1 (559 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 7.2 (565 reviews) | Not enough data | 
| **Buyer Intelligence** | 6.6 (498 reviews) | Not enough data | 
| **Machine Learning** | 6.4 (476 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **AI Text Generation** | 6.1 (415 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (35 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (35 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (35 reviews) | Not enough data | 
| **Adaptive Learning** | 6.5 (35 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.6 (35 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (35 reviews) | Not enough data | 
| **Decision Making** | 6.9 (35 reviews) | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 581 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Visitor Behavior

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Monitoring** | 7.6 (409 reviews) | Not enough data | 
| **Targeting** | 7.9 (399 reviews) | Not enough data | 
| **Guided Selling** | 7.1 (355 reviews) | Not enough data | 

#### Templates

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Library** | 7.3 (411 reviews) | Not enough data | 
| **Customization** | 8.0 (439 reviews) | Not enough data | 
| **Optimization** | 7.8 (411 reviews) | Not enough data | 

#### Personalization

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Recommendation** | 7.6 (400 reviews) | Not enough data | 
| **Content** | 7.6 (404 reviews) | Not enough data | 
| **Cart Abandonment** | 7.2 (360 reviews) | Not enough data | 
| **Search** | 7.1 (346 reviews) | Not enough data | 
| **Personalization Engine** | 7.3 (336 reviews) | Not enough data | 
| **Product Recommendations** | 7.1 (324 reviews) | Not enough data | 
| **A/B Testing** | 7.4 (346 reviews) | Not enough data | 
| **Personalized Messaging** | 8.0 (396 reviews) | Not enough data | 

#### Multichannel

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Web** | 7.4 (379 reviews) | Not enough data | 
| **Email** | 8.5 (463 reviews) | Not enough data | 
| **Mobile** | 7.6 (419 reviews) | Not enough data | 

#### Administration 

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Marketing Campaigns** | 8.5 (481 reviews) | Not enough data | 
| **Reports & Analytics** | 7.9 (469 reviews) | Not enough data | 
| **User Data** | 7.9 (439 reviews) | Not enough data | 
| **Integrations** | 8.0 (461 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Natural Language Interaction** | 7.6 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (13 reviews) | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.1/10 | 2445 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Templates

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Text and Themes** | 7.7 (2022 reviews) | Not enough data | 
| **Stock Images** | 6.3 (1517 reviews) | Not enough data | 
| **Proofing** | 7.0 (1618 reviews) | Not enough data | 
| **Mobile Responsive** | 7.5 (1682 reviews) | Not enough data | 

#### Edit

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Pre-Made** | 7.4 (1756 reviews) | Not enough data | 
| **Build** | 8.0 (1970 reviews) | Not enough data | 
| **HTML** | 7.4 (1664 reviews) | Not enough data | 

#### Logistics

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Analytics** | 7.8 (1819 reviews) | Not enough data | 
| **Issues** | 7.0 (1582 reviews) | Not enough data | 
| **Integrations** | 7.8 (1777 reviews) | Not enough data | 
| **Shareable Link** | 7.8 (1545 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **AI Text Generation** | 6.0 (840 reviews) | Not enough data | 
| **AI Text Summarization** | 6.1 (676 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (110 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (109 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.8/10 | 248 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Text Messaging

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Bulk SMS** | 7.5 (161 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 6.9 (141 reviews) | Not enough data | 
| **Text Scheduler** | 7.6 (155 reviews) | Not enough data | 
| **Automatic Replies** | 7.6 (144 reviews) | Not enough data | 
| **Automatic URL Shortening** | 7.3 (132 reviews) | Not enough data | 
| **MMS Marketing** | Feature Not Available | Not enough data | 
| **Personalization** | 8.2 (171 reviews) | Not enough data | 
| **Transactional SMS** | 7.1 (144 reviews) | Not enough data | 

#### SMS Platform

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Reporting** | 7.7 (156 reviews) | Not enough data | 
| **Automation** | 8.8 (174 reviews) | Not enough data | 
| **White Label** | 7.6 (130 reviews) | Not enough data | 
| **Text-to-Landline** | 6.8 (123 reviews) | Not enough data | 
| **Short Codes** | 7.0 (125 reviews) | Not enough data | 
| **API Integration** | 8.0 (146 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | 8.4 (20 reviews) | Not enough data | 
| **Multi-step Planning** | 8.5 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (20 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.3 (20 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (20 reviews) | Not enough data | 
| **Decision Making** | 8.2 (20 reviews) | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.5/10 | 256 |
| **HubSpot Marketing Hub** | 7.4/10 | 94 |

#### Design and Customization

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Pre-Designed Templates** | 7.7 (203 reviews) | 6.8 (85 reviews) | 
| **Pop-Up Types** | 7.6 (198 reviews) | 7.6 (83 reviews) | 
| **No-Code Customization** | 8.1 (180 reviews) | 7.8 (85 reviews) | 
| **Mobile Optimized** | 8.0 (190 reviews) | 7.7 (83 reviews) | 

#### Campaigns

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Targeting** | 7.9 (169 reviews) | 7.4 (80 reviews) | 
| **Triggered Campaigns** | 8.3 (180 reviews) | 7.5 (79 reviews) | 
| **A/B Testing** | 7.9 (147 reviews) | 7.6 (80 reviews) | 
| **Analytics** | 7.8 (181 reviews) | 7.6 (77 reviews) | 

#### Integrations

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **CRM/Email Integrations** | 8.1 (173 reviews) | 8.0 (81 reviews) | 
| **WCM Integrations** | 6.7 (116 reviews) | 7.1 (74 reviews) | 
| **E-Commerce Integrations** | 7.9 (131 reviews) | 6.9 (68 reviews) | 
| **Social Media Integrations** | 7.3 (144 reviews) | 7.5 (76 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **AI Text Generation** | 6.1 (65 reviews) | 6.4 (75 reviews) | 

#### Agentic AI - Vulnerability Scanner

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (16 reviews) | Feature Not Available | 
| **Proactive Assistance** | 6.9 (16 reviews) | Feature Not Available | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 348 |
| **HubSpot Marketing Hub** | 7.3/10 | 343 |

#### Attribution Modeling

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Single-Touch Attribution** | 7.1 (207 reviews) | 8.0 (283 reviews) | 
| **Multi-Touch Attribution** | 7.1 (199 reviews) | 7.7 (278 reviews) | 
| **Algorithmic Attribution** | 6.8 (190 reviews) | 7.2 (255 reviews) | 
| **Cross-Device Attribution** | 6.8 (189 reviews) | 7.3 (249 reviews) | 
| **Offline Attribution** | 6.3 (176 reviews) | 6.9 (246 reviews) | 
| **Custom Attribution** | 7.0 (190 reviews) | 7.4 (259 reviews) | 

#### Agentic AI - Attribution

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | 6.0 (37 reviews) | 
| **Cross-system Integration** | 7.8 (9 reviews) | 6.2 (36 reviews) | 
| **Natural Language Interaction** | 7.8 (9 reviews) | 6.0 (37 reviews) | 
| **Proactive Assistance** | 8.3 (8 reviews) | 5.8 (38 reviews) | 

#### Marketing

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **B2B Attribution** | 7.2 (199 reviews) | 7.8 (255 reviews) | 
| **B2C Attribution** | 7.1 (195 reviews) | 7.2 (236 reviews) | 
| **Marketing Channels** | 7.3 (211 reviews) | 8.2 (282 reviews) | 
| **Integrations** | 7.9 (250 reviews) | 8.3 (289 reviews) | 

#### Reporting

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Dashboards** | 7.5 (283 reviews) | 8.4 (312 reviews) | 
| **Data Visualizations** | 7.3 (264 reviews) | 8.3 (295 reviews) | 
| **Custom Reporting** | 7.0 (250 reviews) | 8.1 (301 reviews) | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.6/10 | 314 |

#### Platform Basics

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Centralization** | Not enough data | 8.5 (242 reviews) | 
| **Account Identification and Segmentation** | Not enough data | 8.5 (242 reviews) | 
| **Lead-to-Account Matching** | Not enough data | 8.4 (241 reviews) | 
| **Multichannel Engagement** | Not enough data | 8.1 (26 reviews) | 
| **Personalized Content and Messaging** | Not enough data | 8.0 (25 reviews) | 

#### Platform Data

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Measurement** | Not enough data | 8.2 (236 reviews) | 
| **Revenue Analytics** | Not enough data | 7.9 (232 reviews) | 

#### Platform Additional Functionality 

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Integrations** | Not enough data | 8.3 (257 reviews) | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (28 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (28 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (26 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.5 (26 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (26 reviews) | 

#### Artificial Intelligence

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **AI-Powered Data Analysis** | Not enough data | 7.0 (25 reviews) | 
| **AI Personalization** | Not enough data | 7.3 (25 reviews) | 

### Account-Based Web and Content Experiences

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Marketing Hub** | 8.5/10 | 773 |

#### Platform Basics

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Website Personalization** | Not enough data | 8.2 (558 reviews) | 
| **Content Creation and Distribution** | Not enough data | 8.5 (640 reviews) | 

#### Platform Reporting

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Measurement** | Not enough data | 8.4 (656 reviews) | 
| **Dashboards** | Not enough data | 8.6 (699 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.8/10 | 2905 |

#### Content & Collaboration

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.3 (1275 reviews) | 
| **Content Library** | Not enough data | 8.3 (1330 reviews) | 
| **Shared Inbox** | Not enough data | 8.1 (1020 reviews) | 
| **Approval Workflows** | Not enough data | 8.3 (1094 reviews) | 
| **Users and Permissions** | Not enough data | 8.7 (1408 reviews) | 
| **Content Creation** | Not enough data | 8.3 (969 reviews) | 

#### Social Management

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.2 (2195 reviews) | 
| **Social Publishing** | Not enough data | 8.6 (2373 reviews) | 
| **Campaign Optimization** | Not enough data | 8.4 (2107 reviews) | 
| **Social Engagement** | Not enough data | 8.3 (2254 reviews) | 
| **Social Ads** | Not enough data | 8.0 (1675 reviews) | 
| **Campaign Planning** | Not enough data | 8.2 (956 reviews) | 
| **Hashtag Capabilites** | Not enough data | 7.3 (325 reviews) | 

#### Agentic AI - Social Media Management

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (73 reviews) | 
| **Multi-step Planning** | Not enough data | 6.9 (70 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (72 reviews) | 
| **Adaptive Learning** | Not enough data | 6.8 (69 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.0 (72 reviews) | 
| **Proactive Assistance** | Not enough data | 7.0 (72 reviews) | 
| **Decision Making** | Not enough data | 6.9 (74 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.7/10 | 528 |

#### Platform Basics

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.1 (430 reviews) | 
| **Journey Optimization** | Not enough data | 8.0 (441 reviews) | 

#### Platform Data

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.0 (438 reviews) | 
| **Trends Reporting** | Not enough data | 7.9 (436 reviews) | 
| **Dashboards** | Not enough data | 8.5 (488 reviews) | 
| **Advanced Data Filtering** | Not enough data | 8.2 (440 reviews) | 

#### Platform Additional Functionality

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.0 (424 reviews) | 
| **Integrations** | Not enough data | 8.2 (444 reviews) | 
| **Automated Alerts** | Not enough data | 8.2 (440 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (86 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (85 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (86 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (86 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.9/10 | 471 |
| **HubSpot Marketing Hub** | 8.0/10 | 1712 |

#### Platform Interoperability

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Close Ecosystem API** | 7.8 (201 reviews) | 8.0 (593 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (17 reviews) | 7.0 (62 reviews) | 
| **Multi-step Planning** | 7.3 (17 reviews) | 7.1 (61 reviews) | 
| **Cross-system Integration** | 7.3 (17 reviews) | 6.9 (58 reviews) | 
| **Adaptive Learning** | 7.0 (17 reviews) | 7.0 (62 reviews) | 
| **Proactive Assistance** | 6.9 (17 reviews) | 7.0 (62 reviews) | 
| **Decision Making** | 7.3 (17 reviews) | 7.4 (68 reviews) | 

#### Social Functionality

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Social Functionality** | 7.9 (300 reviews) | 8.1 (1311 reviews) | 

#### Campaign Management

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (348 reviews) | 8.3 (1331 reviews) | 
| **Campaign Optimization** | 8.3 (320 reviews) | 8.2 (1266 reviews) | 
| **Reach** | 8.1 (305 reviews) | 8.2 (1190 reviews) | 
| **Bulk Editing** | 7.8 (284 reviews) | Feature Not Available | 
| **Batch Uploading** | 7.9 (273 reviews) | Feature Not Available | 
| **Brand Safety** | 8.3 (264 reviews) | 8.3 (1085 reviews) | 
| **Fraud Protection** | 8.2 (257 reviews) | Feature Not Available | 
| **Frequency Capping** | 7.9 (238 reviews) | Feature Not Available | 
| **Budget Pacing** | 7.7 (230 reviews) | Feature Not Available | 
| **Creative Optimization** | 7.9 (264 reviews) | 8.1 (1117 reviews) | 
| **Rich Media Capabilties** | 7.8 (238 reviews) | 8.0 (1067 reviews) | 
| **In-App Ads** | 7.5 (220 reviews) | Feature Not Available | 
| **Mobile Rich Media Capabilities** | 7.7 (222 reviews) | Feature Not Available | 

#### Targeting

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Targeting** | 8.3 (294 reviews) | 8.3 (1191 reviews) | 
| **Retargeting** | 8.3 (282 reviews) | 8.2 (1110 reviews) | 
| **Geo-Targeting** | 7.8 (255 reviews) | 8.0 (1006 reviews) | 
| **Contextual Targeting** | 8.0 (249 reviews) | 8.0 (983 reviews) | 

#### Platform

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **API / Integrations** | 8.2 (308 reviews) | 8.3 (1163 reviews) | 
| **Custom Reports** | 8.0 (287 reviews) | 8.2 (1309 reviews) | 
| **User, Role, and Access Management** | 8.5 (300 reviews) | 8.8 (1336 reviews) | 
| **Performance and Reliability** | 8.5 (336 reviews) | 8.7 (1359 reviews) | 
| **Enterprise Scalability** | 8.4 (270 reviews) | 8.6 (1183 reviews) | 
| **Customization** | 8.3 (302 reviews) | 8.3 (1308 reviews) | 
| **Workflow Capability** | 8.6 (297 reviews) | 8.6 (1348 reviews) | 
| **Internationalization** | 8.1 (242 reviews) | 8.4 (1054 reviews) | 
| **Notifications** | 8.1 (286 reviews) | 8.4 (1249 reviews) | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Marketing Hub** | 8.0/10 | 27 |

#### Responses

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Personalization** | Not enough data | 9.0 (23 reviews) | 
| **Route To Human** | Not enough data | 8.9 (22 reviews) | 
| **Natural Language Understanding (NLU)** | Not enough data | 8.0 (22 reviews) | 

#### Automation - AI Agents

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | 7.8 (23 reviews) | 
| **Customer Interaction Automation** | Not enough data | 7.4 (24 reviews) | 
| **Lead Generation** | Not enough data | 8.0 (23 reviews) | 
| **Document Processing** | Not enough data | Feature Not Available | 
| **Feedback Collection** | Not enough data | 7.6 (24 reviews) | 

#### Platform

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Conversation Editor** | Not enough data | 8.2 (23 reviews) | 
| **Integration** | Not enough data | 8.9 (23 reviews) | 
| **Human-In-The-Loop** | Not enough data | 8.0 (22 reviews) | 

#### Autonomy -  AI Agents

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Independent Decision Making** | Not enough data | Feature Not Available | 
| **Adaptive Responses** | Not enough data | 7.1 (23 reviews) | 
| **Task Execution** | Not enough data | 7.5 (23 reviews) | 
| **Problem Solving** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.3 (24 reviews) | 
| **AI Text Summarization** | Not enough data | 7.9 (24 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 722 |
| **HubSpot Marketing Hub** | 7.9/10 | 1617 |

#### Page Customization

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Drag and Drop** | 8.2 (586 reviews) | 8.4 (1358 reviews) ✓ Verified | 
| **Templates** | 7.9 (612 reviews) | 7.9 (1397 reviews) ✓ Verified | 
| **Advanced Customization** | 7.8 (530 reviews) | 7.8 (1281 reviews) ✓ Verified | 
| **Content Library** | 7.6 (552 reviews) | 8.1 (1319 reviews) ✓ Verified | 

#### Page Optimization

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **A/B Testing** | 7.6 (425 reviews) | 8.1 (1185 reviews) ✓ Verified | 
| **Mobile Responsive** | 7.8 (529 reviews) | 8.0 (1293 reviews) ✓ Verified | 
| **Web Analytics** | 7.5 (472 reviews) | 8.2 (1333 reviews) ✓ Verified | 
| **SEO** | 7.2 (413 reviews) | 7.8 (1222 reviews) ✓ Verified | 

#### Integrations

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **E-Commerce Integration** | 7.5 (405 reviews) | 7.4 (756 reviews) ✓ Verified | 
| **Email Marketing Integration** | 8.5 (542 reviews) | 8.7 (1248 reviews) ✓ Verified | 
| **Domain Integration** | 8.2 (515 reviews) | 8.5 (1245 reviews) ✓ Verified | 

#### Generative AI

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **AI Text Generation** | 6.2 (166 reviews) | 7.1 (349 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Cross-system Integration** | 6.7 (22 reviews) | 6.5 (85 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.2/10 | 766 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Customization

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Custom Fields** | 8.0 (663 reviews) | Not enough data | 
| **Conditional Logic** | 7.5 (553 reviews) | Not enough data | 
| **Multi-page Forms** | 6.8 (464 reviews) | Not enough data | 
| **Design** | 7.4 (653 reviews) | Not enough data | 

#### Additional Functionality

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Embedded Forms** | 7.9 (672 reviews) | Not enough data | 
| **Offline Capability** | 5.7 (423 reviews) | Not enough data | 
| **Notifications** | 7.4 (531 reviews) | Not enough data | 
| **Payments** | 6.2 (433 reviews) | Not enough data | 
| **Mobile Forms** | 7.0 (507 reviews) | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 8.2/10 | 12 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Transactional Messages** | 8.3 (11 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 7.9 (11 reviews) | Not enough data | 
| **Conversational Messaging** | 8.0 (11 reviews) | Not enough data | 
| **Personalization** | 8.5 (11 reviews) | Not enough data | 
| **Promotional Messages** | 8.0 (11 reviews) | Not enough data | 
| **Automated Replies** | 8.0 (11 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Segmentation** | 8.5 (11 reviews) | Not enough data | 
| **API Integration** | 8.3 (11 reviews) | Not enough data | 
| **WhatsApp Commerce** | 8.2 (11 reviews) | Not enough data | 
| **Analytics** | 8.2 (11 reviews) | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 601 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (26 reviews) | Not enough data | 
| **Decision Making** | 7.2 (26 reviews) | Not enough data | 

#### Attribution

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Lead Opportunity** | 8.1 (433 reviews) | Not enough data | 
| **Lead Assignment** | 8.2 (410 reviews) | Not enough data | 
| **Pipeline Acceleration** | 8.0 (392 reviews) | Not enough data | 

#### Discovery

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Lead Management** | 8.1 (444 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.2 (451 reviews) | Not enough data | 
| **Lead Context** | 8.0 (400 reviews) | Not enough data | 

#### Management

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Conversion Viability** | 8.0 (385 reviews) | Not enough data | 
| **Workflow** | 8.3 (427 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Data Synchronization** | 8.1 (406 reviews) | Not enough data | 
| **Analysis** | 8.1 (435 reviews) | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.7/10 | 464 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (19 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (19 reviews) | Not enough data | 

#### Data Sourcing

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Data Sourcing** | 7.8 (286 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 7.9 (314 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 7.8 (270 reviews) | Not enough data | 
| **Interactive Dashboards** | 7.9 (309 reviews) | Not enough data | 
| **Data Segmentation** | 8.1 (331 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Lead Scoring** | 8.0 (293 reviews) | Not enough data | 
| **Opportunity Scoring** | 7.8 (277 reviews) | Not enough data | 
| **Risk Analysis** | 7.3 (241 reviews) | Not enough data | 
| **Live Forecasting** | 7.4 (267 reviews) | Not enough data | 

#### Sales Management

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Live Pipeline Management** | 8.2 (319 reviews) | Not enough data | 
| **Sales Gamification** | 7.6 (181 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.0 (305 reviews) | Not enough data | 
| **Activity Tracking** | 8.3 (350 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.7/10 | 1123 |

#### Agentic AI - Account-Based Analytics

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (77 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (77 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (77 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (78 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (77 reviews) | 

#### Lead Intelligence

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.0 (793 reviews) | 
| **Account-level Insights ** | Not enough data | 8.3 (826 reviews) | 
| **Lead Analysis ** | Not enough data | 8.3 (844 reviews) | 

#### Lead Management

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.4 (913 reviews) | 
| **Predictive Scoring ** | Not enough data | 7.7 (782 reviews) | 
| **Account Identification ** | Not enough data | 8.1 (852 reviews) | 

#### Marketing Campaigns

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.0 (813 reviews) | 
| **Revenue Planning ** | Not enough data | 7.6 (719 reviews) | 
| **Media Attribution ** | Not enough data | 7.8 (779 reviews) | 
| **Opportunity Timeline ** | Not enough data | 8.0 (775 reviews) | 
| **Customization ** | Not enough data | 8.2 (889 reviews) | 
| **Journey Analytics** | Not enough data | 8.1 (830 reviews) | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Marketing Distribution

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.7/10 | 3570 |

#### Marketing Operations

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **ROI Tracking** | Not enough data | 7.7 (2242 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.3 (2683 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.0 (2456 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.5 (2479 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Feature Not Available | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.3 (2878 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.4 (3127 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 7.8 (2376 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.1 (2563 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.0 (2394 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 7.5 (540 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (172 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (167 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (166 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (7):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to ActiveCampaign (11):** [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [CRM Software](https://www.g2.com/categories/crm), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)

**Unique to HubSpot Marketing Hub (8):** [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences)


---
## Reviewer Demographics

### By Company Size

| Segment | ActiveCampaign | HubSpot Marketing Hub | 
|---|---|---|
| **Small-Business** | 91.9% | 51.5% | 
| **Mid-Market** | 7.2% | 42.0% | 
| **Enterprise** | 1.0% | 6.4% | 

### By Industry

#### ActiveCampaign

- **Marketing and Advertising:** 14.4%
- **Health, Wellness and Fitness:** 11.3%
- **Professional Training & Coaching:** 9.2%
- **E-Learning:** 4.5%
- **Computer Software:** 3.3%
- **Financial Services:** 3.2%
- **Information Technology and Services:** 3.2%
- **Education Management:** 2.9%
- **Management Consulting:** 2.6%
- **Real Estate:** 2.6%
- **Other:** 43.0%

#### HubSpot Marketing Hub

- **Computer Software:** 15.8%
- **Marketing and Advertising:** 12.8%
- **Information Technology and Services:** 11.7%
- **Financial Services:** 4.9%
- **Education Management:** 2.5%
- **Hospital & Health Care:** 2.3%
- **Internet:** 2.1%
- **Non-Profit Organization Management:** 2.0%
- **Higher Education:** 1.9%
- **Health, Wellness and Fitness:** 1.9%
- **Other:** 42.1%

---
## Alternatives

### Alternatives to ActiveCampaign

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2571 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4628 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1234 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1215 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5426 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1684 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1193 reviews)

### Alternatives to HubSpot Marketing Hub

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1991 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4628 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [SALESmanago](https://www.g2.com/products/salesmanago/reviews) — 4.4/5 stars (326 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5426 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1438 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (629 reviews)

---
## Top Discussions

### ActiveCampaign

- Title: [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) — 20 comments
  > **Top comment:** "Email Marketing. "
- Title: [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) — 7 comments
  > **Top comment:** "YES, for an additional charge"
- Title: [Is anyone able to tell me how to increase my conversion rate?](https://www.g2.com/discussions/is-anyone-able-to-tell-me-how-to-increase-my-conversion-rate) — 6 comments, 1 upvote
  > **Top comment:** "Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and..."
- Title: [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Max -  I'll paste the official AC definition here and then comment with an example:

"a Goal action is a way to move a contact to another location..."
- Title: [Why doesn't anyone have a YouTube channel exhausting all the uses and capabilities of ActiveCampaign? I would love to see a channel and I'd love to see the AC Consultants hosting their own meetups and pushing the platform but I guess that is just me!](https://www.g2.com/discussions/why-doesn-t-anyone-have-a-youtube-channel-exhausting-all-the-uses-and-capabilities-of-activecampaign-i-would-love-to-see-a-channel-and-i-d-love-to-see-the-ac-consultants-hosting-their-own-meetups-and-pushing-the-platform-but-i-guess-that-is-just-me) — 4 comments, 1 upvote
  > **Top comment:** "You're not alone, I'd love that too!"

### HubSpot Marketing Hub

- Title: [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) — 7 comments, 3 upvotes
  > **Top comment:** "<p>I would say it's worth it!</p>"
- Title: [What is HubSpot marketing hub?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub) — 6 comments
  > **Top comment:** "Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in..."
- Title: [How do I easily remove all duplicated contacts?](https://www.g2.com/discussions/how-do-i-easily-remove-all-duplicated-contacts) — 5 comments, 1 upvote
  > **Top comment:** "It's so easy that it's actually automated. You set the parameters at on-boarding but you can always make changes as needed."
- Title: [Why is HubSpot a marketing hub?](https://www.g2.com/discussions/why-is-hubspot-a-marketing-hub) — 4 comments, 1 upvote
  > **Top comment:** "Because its a marketing software that offers different solutions to manage leads, analyze customer behavior, transactions and activities through different..."
- Title: [What is the best way to use the workflow tool?](https://www.g2.com/discussions/what-is-the-best-way-to-use-the-workflow-tool) — 4 comments, 5 upvotes
  > **Top comment:** "Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.

Here's a..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/activecampaign-vs-hubspot-marketing-hub)