Compare ActiveCampaign and Marketing 360 
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (77.0% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$0
ActiveCampaign
Star Rating
(14,607)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansMarketing 360
Star Rating
(61)3.5 out of 5
Market Segments
Small-Business (77.0% of reviews)
Pros & Cons
Entry-Level Pricing
$0
Learn more about Marketing 360Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in user satisfaction, with a significantly higher overall rating compared to Marketing 360. Users appreciate its balance of power and usability, particularly highlighting the segmentation engine as a standout feature that enhances their marketing efforts.
- Users say that ActiveCampaign's implementation process is notably smooth, with many praising its intuitive onboarding wizard. In contrast, Marketing 360 has received feedback indicating that while they provide personalized support, the setup experience can be less straightforward for some users.
- Reviewers mention that ActiveCampaign's all-in-one platform, which integrates automation, CRM, and email marketing, simplifies the creation of personalized customer journeys. This is a key advantage over Marketing 360, where users have expressed a desire for more cohesive integration of tools.
- According to verified reviews, ActiveCampaign's scalability is a major plus, allowing users to manage large contact batches and multiple automations without performance issues. Marketing 360, while effective in its own right, has not been noted for the same level of stability under heavy usage.
- Users highlight the quality of support from ActiveCampaign, with many noting the responsiveness and helpfulness of the support team. In comparison, while Marketing 360's team is praised for their individualized approach, some users feel that the overall support experience could be improved.
- G2 reviewers indicate that ActiveCampaign's features for email marketing are particularly strong, with a high satisfaction score. Marketing 360, while offering solid capabilities, has received mixed feedback regarding its email marketing tools, suggesting that users may find ActiveCampaign to be a more robust option for this specific need.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Marketing 360
Create Free Account
$0
This plan includes a CRM, Payments, and Reputation management.
- CRM
- Reputation
- Payments
Free Trial
ActiveCampaign
Free Trial is available
Marketing 360
Free Trial is available
Ratings
Meets Requirements
8.8
11,135
6.8
47
Ease of Use
8.2
11,251
6.9
49
Ease of Setup
8.0
7,184
7.7
21
Ease of Admin
8.4
6,337
7.6
18
Quality of Support
8.5
10,308
7.0
47
Has the product been a good partner in doing business?
8.8
6,195
7.9
18
Product Direction (% positive)
8.2
10,542
5.2
41
Features by Category
Sales Force Automation
8.2
2101
|
Verified
Not enough data
7.0
1016
Feature Not Available
7.9
1763
|
Verified
Not enough data
7.7
1679
|
Verified
Not enough data
7.0
1219
|
Verified
Feature Not Available
7.6
1430
|
Verified
Feature Not Available
7.0
1205
|
Verified
Feature Not Available
6.9
1137
|
Verified
Not enough data
7.3
1277
|
Verified
Feature Not Available
Marketing Automation
9.0
2313
|
Verified
8.7
5
8.8
2203
|
Verified
Not enough data
8.5
2149
|
Verified
Not enough data
7.8
1482
|
Verified
Not enough data
Customer Support
7.6
1468
|
Verified
Feature Not Available
7.7
1627
|
Verified
Feature Not Available
7.9
1761
|
Verified
Not enough data
7.0
1322
|
Verified
Feature Not Available
7.5
1449
|
Verified
Feature Not Available
Reporting & Analytics
7.7
1951
|
Verified
Not enough data
7.9
2142
|
Verified
8.0
5
7.1
1288
|
Verified
Feature Not Available
Mobile & Social
7.3
1222
|
Verified
Not enough data
7.3
1326
|
Verified
Not enough data
7.1
1369
|
Verified
Not enough data
Platform
7.8
1980
|
Verified
Not enough data
8.0
1934
|
Verified
Not enough data
8.1
2026
|
Verified
Not enough data
7.3
1450
|
Verified
Feature Not Available
7.0
1348
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
8.3
2097
|
Verified
Not enough data
7.4
1475
|
Verified
Feature Not Available
Integration
8.1
1928
|
Verified
Not enough data
8.1
1934
|
Verified
Feature Not Available
7.8
1634
|
Verified
Feature Not Available
Generative AI
6.1
643
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6477
|
Verified
Not enough data
8.9
6312
|
Verified
Not enough data
8.5
6141
|
Verified
Not enough data
8.8
5770
|
Verified
Not enough data
Online Marketing
7.4
4388
|
Verified
Not enough data
7.9
4076
|
Verified
Not enough data
7.8
3534
|
Verified
Not enough data
8.1
4865
|
Verified
Not enough data
7.8
3468
|
Verified
Not enough data
Lead Management
8.3
4360
|
Verified
Not enough data
8.0
3962
|
Verified
Not enough data
8.5
5107
|
Verified
Not enough data
8.0
3490
|
Verified
Not enough data
8.5
4354
|
Verified
Not enough data
8.1
3997
|
Verified
Not enough data
8.2
3795
|
Verified
Not enough data
8.0
3574
|
Verified
Not enough data
Campaign Management
8.0
3489
|
Verified
Not enough data
7.8
3105
|
Verified
Not enough data
7.2
2635
Not enough data
6.8
2335
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2676
|
Verified
Not enough data
7.3
2547
|
Verified
Not enough data
7.1
2440
|
Verified
Not enough data
7.0
2398
|
Verified
Not enough data
Reporting & Analytics
8.1
5189
|
Verified
Not enough data
7.6
3588
|
Verified
Not enough data
7.2
2918
|
Verified
Not enough data
7.1
2723
|
Verified
Not enough data
6.9
2441
|
Verified
Not enough data
Platform
7.9
3719
|
Verified
Not enough data
8.2
3523
|
Verified
Not enough data
8.3
3704
|
Verified
Not enough data
7.5
2401
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3715
|
Verified
Not enough data
7.5
2425
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
219
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.5
222
Not enough data
Integration
8.1
3755
|
Verified
Not enough data
8.1
3652
|
Verified
Not enough data
7.8
3128
|
Verified
Not enough data
Campaign Management & Optimization
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics & Administration
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
9.2
8
Platform
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.3
8
Not enough data
8.1
9
Not enough data
9.0
5
Not enough data
Feature Not Available
Not enough data
Feature Not Available
POS
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Billing
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Dunning
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Reporting
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Subscription Billing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Not enough data
Edit
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Not enough data
Logistics
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1774
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
839
Not enough data
6.1
675
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Listing Management
Not enough data
7.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.7
5
Performance
Not enough data
7.0
5
Not enough data
7.3
5
Payment Processing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Payment Options
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cart Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
7.8
10
Not enough data
6.9
9
Not enough data
8.0
11
Not enough data
6.8
10
Not enough data
8.7
10
Not enough data
8.3
12
Design and Customization
7.7
202
Not enough data
7.6
197
Not enough data
8.1
179
Not enough data
8.0
189
Not enough data
Campaigns
7.9
168
Not enough data
8.3
179
Not enough data
7.9
146
Not enough data
7.8
180
Not enough data
Integrations
8.1
172
Not enough data
6.7
115
Not enough data
7.9
130
Not enough data
7.3
143
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Content & Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Management
Not enough data
Not enough data
Not enough data
6.0(won by default)
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.8
201
Feature Not Available
Agentic AI - Social Media Advertising
7.0
17
Not enough data
7.3
17
Not enough data
7.3
17
Not enough data
7.0
17
Not enough data
6.9
17
Not enough data
7.3
17
Not enough data
Social Functionality
7.9
300
9.1
9
Campaign Management
8.3
348
8.2
10
8.3
320
8.1
7
8.1
305
8.1
7
7.8
284
8.1
6
7.9
273
Not enough data
8.3
264
Not enough data
8.2
257
Not enough data
7.9
238
Not enough data
7.7
230
9.3
5
7.9
264
9.0
5
7.8
238
Not enough data
7.5
220
10.0
5
7.7
222
9.7
5
Targeting
8.3
294
8.1
9
8.3
282
8.3
6
7.8
255
8.3
5
8.0
249
Not enough data
Platform
8.2
308
Not enough data
8.0
287
Not enough data
8.5
300
8.6
7
8.5
336
8.8
8
8.4
270
Not enough data
8.3
302
8.0
5
8.6
297
8.6
6
8.1
242
Not enough data
8.1
286
8.6
6
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
449
Not enough data
8.0
398
Not enough data
Management
8.0
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.1
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
5
Media Monitoring
Not enough data
Feature Not Available
Not enough data
4.7
6
Not enough data
Not enough data
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
6.9
9
Not enough data
7.4
7
Not enough data
5.6
6
Not enough data
Not enough data
Growth
Not enough data
6.3
9
Not enough data
6.7
10
Not enough data
6.1
9
Not enough data
8.1
6
Not enough data
5.5
7
Content
Not enough data
8.1
7
Not enough data
6.1
9
Not enough data
8.3
6
Not enough data
Not enough data
Support
Not enough data
5.8
12
Payments
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Employee Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Inventory Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Marketing 360 are categorized as Social Media Advertising and CRM
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Salesforce AppExchange Apps, and Marketing Automation
Marketing 360 is categorized as Digital Audio Advertising, Payment Processing, Subscription Billing, Local Listing Management, Local SEO, Website Builder, Shopping Cart, Online Reputation Management, Paid Search Advertising, Social Media Management, Multi-Location Marketing Platforms, and Retail POS
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Marketing 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Real Estate
9.8%
Construction
9.8%
Health, Wellness and Fitness
8.2%
Retail
6.6%
Financial Services
6.6%
Other
59.0%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
When is the next update to the current version of the platform being released?
1 Comment
JS
Everything about their platform is outdated and below industry standard. Use Wishpond to do your new and existing customer email marketing. Stay away from...Read more
How much does marketing360 cost?
1 Comment
DS
Depends on plan,but no matter the plan,more than it's worth. Read more
Where is marketing 360 located?
1 Comment
Official Response from Marketing 360
Marketing 360 is located in Fort Collins, ColoradoRead more
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