G2 reviewers report that ActiveCampaign excels in user satisfaction, boasting a significantly higher overall rating compared to Marketing 360. Users appreciate its powerful automation builder and advanced segmentation, which allow for personalized marketing campaigns that effectively engage customers.
Users say that ActiveCampaign's implementation process is notably smooth, with many highlighting the intuitive onboarding wizard that simplifies setup. In contrast, Marketing 360 has received mixed feedback regarding its setup, with some users finding it less straightforward.
Reviewers mention that ActiveCampaign's customer support is highly rated, with users praising the quality and responsiveness of assistance. This is a stark contrast to Marketing 360, where users have expressed a desire for more consistent support, indicating room for improvement in this area.
According to verified reviews, ActiveCampaign's features for email marketing are particularly strong, with users noting the platform's ability to create tailored experiences that feel personal. Marketing 360, while offering a comprehensive solution, does not match the same level of sophistication in email marketing capabilities.
Users highlight that ActiveCampaign's workflow capabilities allow for detailed customer journey mapping, which saves time and enhances marketing effectiveness. On the other hand, Marketing 360's approach is more generalized, which may not cater to businesses looking for highly customized automation.
G2 reviewers report that while Marketing 360 provides a solid all-in-one marketing solution, ActiveCampaign's focus on small businesses and its robust CRM integration make it a more appealing choice for those seeking a dedicated marketing automation platform that can grow with their needs.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Marketing 360 is located in Fort Collins, ColoradoRead more
How much does marketing360 cost?
1 Comment
DS
Depends on plan,but no matter the plan,more than it's worth. Read more
When is the next update to the current version of the platform being released?
1 Comment
JS
Everything about their platform is outdated and below industry standard. Use Wishpond to do your new and existing customer email marketing. Stay away from...Read more