Compare ActiveCampaign and lemlist 
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (85.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$87.00 Per Month
ActiveCampaign
Star Rating
(14,616)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing planslemlist
Star Rating
(1,387)4.6 out of 5
Market Segments
Small-Business (85.4% of reviews)
Pros & Cons
Entry-Level Pricing
$87.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in its ability to combine automation, CRM, and email marketing into a single platform, making it easier for users to build personalized customer journeys without needing multiple tools. This integration is highlighted as a significant advantage for those looking for a comprehensive solution.
- Users say that lemlist stands out for its efficiency in launching multi-channel sequences and personalizing outreach at scale. Reviewers appreciate how simple it is to manage deliverability and reporting, which can be crucial for businesses focused on lead generation.
- According to verified reviews, ActiveCampaign is praised for its scalability, particularly when handling large contact batches and running multiple automations simultaneously. Users feel confident in the platform's stability, which is essential for businesses with growing needs.
- Reviewers mention that lemlist's lead selection capabilities are particularly helpful, with many noting the effectiveness of its tools in finding accurate contact information. This feature is often cited as a game-changer for users looking to enhance their outreach efforts.
- G2 reviewers highlight that while ActiveCampaign has a slightly lower ease of use score, it still provides a robust segmentation engine that many find beneficial. Users appreciate the balance between power and usability, which allows for complex marketing strategies without overwhelming complexity.
- Users report that lemlist offers superior support, with many praising the quick response times from the help desk. This level of customer service can be a deciding factor for businesses that require reliable assistance as they navigate their marketing efforts.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
lemlist
Multichannel Expert
$87.00
Per Month
For scaling businesses
- Unlimited multichannel follow-ups
- Auto LinkedIn visits, invites, & messages
- WhatsApp messages
Free Trial
ActiveCampaign
Free Trial is available
lemlist
Free Trial is available
Ratings
Meets Requirements
8.8
11,141
8.8
794
Ease of Use
8.2
11,257
8.8
1,260
Ease of Setup
8.0
7,190
8.7
681
Ease of Admin
8.4
6,338
8.6
287
Quality of Support
8.5
10,314
8.9
748
Has the product been a good partner in doing business?
8.8
6,196
8.8
281
Product Direction (% positive)
8.2
10,547
9.5
775
Features by Category
Sales Force Automation
8.2
2102
|
Verified
Not enough data
7.0
1018
Not enough data
7.9
1764
|
Verified
Not enough data
7.7
1680
|
Verified
Not enough data
7.0
1220
|
Verified
Not enough data
7.6
1431
|
Verified
Not enough data
7.0
1206
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1280
|
Verified
Not enough data
Marketing Automation
9.0
2316
|
Verified
Not enough data
8.8
2204
|
Verified
Not enough data
8.5
2150
|
Verified
Not enough data
7.8
1483
|
Verified
Not enough data
Customer Support
7.6
1470
|
Verified
Not enough data
7.7
1628
|
Verified
Not enough data
7.9
1762
|
Verified
Not enough data
7.0
1323
|
Verified
Not enough data
7.5
1450
|
Verified
Not enough data
Reporting & Analytics
7.7
1952
|
Verified
Not enough data
7.9
2144
|
Verified
Not enough data
7.1
1289
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1983
|
Verified
Not enough data
8.0
1937
|
Verified
Not enough data
8.1
2028
|
Verified
Not enough data
7.3
1452
|
Verified
Not enough data
7.0
1349
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2100
|
Verified
Not enough data
7.4
1475
|
Verified
Not enough data
Integration
8.1
1929
|
Verified
Not enough data
8.1
1935
|
Verified
Not enough data
7.8
1635
|
Verified
Not enough data
Generative AI
6.1
644
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
Not enough data
Feature Not Available
Not enough data
8.8
237
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
248
|
Verified
Not enough data
9.2
244
|
Verified
Not enough data
9.0
217
Not enough data
Feature Not Available
Not enough data
8.5
204
|
Verified
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
8.5
210
|
Verified
Not enough data
8.6
234
|
Verified
Generative AI
Not enough data
7.5
106
Not enough data
7.3
103
Agentic AI - Email Marketing
Not enough data
7.7
101
Not enough data
7.7
97
Not enough data
7.8
103
Not enough data
7.7
97
Not enough data
7.6
97
Integration
Not enough data
8.3
213
|
Verified
Not enough data
7.7
200
|
Verified
Not enough data
7.7
203
|
Verified
Not enough data
7.7
204
|
Verified
Not enough data
7.7
194
Not enough data
Feature Not Available
Email Marketing
8.7
6479
|
Verified
Not enough data
8.9
6312
|
Verified
Not enough data
8.5
6140
|
Verified
Not enough data
8.8
5773
|
Verified
Not enough data
Online Marketing
7.4
4387
|
Verified
Not enough data
7.9
4075
|
Verified
Not enough data
7.8
3533
|
Verified
Not enough data
8.1
4864
|
Verified
Not enough data
7.8
3468
|
Verified
Not enough data
Lead Management
8.3
4360
|
Verified
Not enough data
8.0
3961
|
Verified
Not enough data
8.5
5108
|
Verified
Not enough data
8.0
3489
|
Verified
Not enough data
8.5
4355
|
Verified
Not enough data
8.1
3998
|
Verified
Not enough data
8.2
3794
|
Verified
Not enough data
8.0
3573
|
Verified
Not enough data
Campaign Management
8.0
3488
|
Verified
Not enough data
7.8
3104
|
Verified
Not enough data
7.2
2635
Not enough data
6.8
2335
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2676
|
Verified
Not enough data
7.3
2547
|
Verified
Not enough data
7.1
2440
|
Verified
Not enough data
7.0
2398
|
Verified
Not enough data
Reporting & Analytics
8.1
5189
|
Verified
Not enough data
7.6
3588
|
Verified
Not enough data
7.2
2918
|
Verified
Not enough data
7.1
2723
|
Verified
Not enough data
6.9
2441
|
Verified
Not enough data
Platform
7.9
3719
|
Verified
Not enough data
8.2
3523
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2400
|
Verified
Not enough data
7.0
2133
|
Verified
Not enough data
8.4
3714
|
Verified
Not enough data
7.5
2424
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
219
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.5
222
Not enough data
Integration
8.1
3754
|
Verified
Not enough data
8.1
3651
|
Verified
Not enough data
7.8
3127
|
Verified
Not enough data
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
7.9
37
Not enough data
8.1
38
Not enough data
8.3
38
Not enough data
7.7
37
Organization
Not enough data
7.7
37
Not enough data
8.2
37
Not enough data
8.4
35
Performance Analysis
Not enough data
6.7
36
Not enough data
7.7
36
Sales Analysis
Not enough data
6.9
34
Not enough data
6.7
34
Generative AI
Not enough data
8.1
31
Not enough data
8.4
31
Agentic AI - AI Sales Assistant
Not enough data
8.0
30
Not enough data
7.9
31
Not enough data
7.8
29
Not enough data
7.4
29
Not enough data
7.8
29
Not enough data
7.6
29
Not enough data
7.5
30
Diagnosis
Not enough data
7.7
127
Not enough data
8.1
128
Not enough data
8.0
127
Not enough data
8.3
128
Tracking
Not enough data
8.3
124
Not enough data
8.2
125
Not enough data
8.7
128
Not enough data
Feature Not Available
Not enough data
8.3
127
Reporting
Not enough data
8.6
130
Not enough data
8.5
128
Not enough data
8.3
126
Not enough data
7.9
124
Agentic AI - Email Deliverability
Not enough data
7.8
112
Not enough data
7.5
109
Not enough data
7.5
108
Not enough data
7.4
108
Not enough data
7.4
108
Integrated Workflows
7.1
604
8.1
556
8.6
781
8.8
611
6.3
498
7.2
509
6.8
524
8.2
556
7.6
631
7.9
512
6.9
543
7.5
478
6.9
515
7.6
464
Repeatability and Reportability
7.5
622
7.8
460
7.5
620
8.5
544
7.4
584
8.3
475
6.7
515
7.4
439
6.0
471
6.9
430
AI and Automation
7.1
556
7.5
444
7.1
558
7.6
445
7.2
564
7.6
434
6.6
497
7.1
420
6.4
475
7.0
419
Generative AI
6.1
414
7.4
413
Agentic AI - Sales Engagement
6.9
36
7.1
288
6.7
36
7.5
290
7.1
36
7.4
284
6.6
36
6.8
281
6.7
36
7.0
282
6.6
36
6.9
283
6.9
36
7.1
283
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Not enough data
Edit
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Not enough data
Logistics
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1774
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
838
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Agentic AI - Outbound Call Tracking
Not enough data
7.3
23
Not enough data
7.0
22
Calling
Not enough data
7.7
27
Not enough data
6.8
28
Not enough data
7.6
28
Not enough data
7.7
28
Not enough data
7.7
28
Contacts
Not enough data
8.4
29
Not enough data
8.5
28
Not enough data
8.3
28
Insights
Not enough data
8.3
28
Not enough data
7.7
28
Not enough data
6.9
28
Not enough data
9.0
28
Not enough data
8.5
28
Not enough data
7.1
28
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and lemlist are categorized as Email Deliverability and Sales Engagement
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Marketing Automation, CRM, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
lemlist
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Computer Software
17.5%
Marketing and Advertising
14.6%
Information Technology and Services
14.6%
Consulting
5.7%
Staffing and Recruiting
4.4%
Other
43.2%
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What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is lemlist used for?
2 Comments
EM
lemlist is an email management solution that helps businesses streamline processes related to optimizing sales engagement, sending personalized emails,...Read more
lemlist has no more discussions with answers
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