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Compare ActiveCampaign and LeadSquared Sales CRM 
Featured Products
At a Glance
Market Segments
Small-Business (92.1% of reviews)
Mid-Market (54.7% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$50.00 1 user/month Per Year
ActiveCampaign
Star Rating
(14,500)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansLeadSquared Sales CRM
Star Rating
(279)4.5 out of 5
Market Segments
Mid-Market (54.7% of reviews)
Pros & Cons
Entry-Level Pricing
$50.00 1 user/month Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in providing a wide range of features and strong automation capabilities, which users find beneficial for managing marketing and customer engagement effectively. Users appreciate how it integrates well with other tools once set up, enhancing overall communication.
- Users say that LeadSquared Sales CRM is particularly user-friendly, making it accessible even for those who may not be very tech-savvy. The ability to easily undo updates is highlighted as a handy feature, contributing to a smoother user experience.
- Reviewers mention that ActiveCampaign has a higher overall satisfaction score, reflecting its strong performance in areas like email marketing and campaign management. Users specifically note the platform's flexibility and responsiveness of customer support as significant advantages.
- According to verified reviews, LeadSquared Sales CRM shines in lead management, with features that allow users to categorize leads effectively based on their status. This capability helps users separate hot leads from others, which is crucial for prioritizing follow-ups.
- G2 reviewers highlight that while ActiveCampaign has a robust set of features, some users find it challenging to configure the software to match their specific workflows. This can lead to a steeper learning curve for new users compared to LeadSquared's more straightforward interface.
- Users appreciate that LeadSquared Sales CRM offers centralized lead management and smart lead routing, which enhances client trust through effective reporting. This focus on lead organization is a significant advantage for businesses looking to streamline their sales processes.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
LeadSquared Sales CRM
PRO
$50.00
1 user/month Per Year
15 day risk free trial, no credit card required
- 100,000 Contacts
- All in Lite, Plus
- Email Campaigns
Free Trial
ActiveCampaign
Free Trial is available
LeadSquared Sales CRM
No trial information availableRatings
Meets Requirements
8.8
11,029
8.9
230
Ease of Use
8.2
11,144
9.0
229
Ease of Setup
8.0
7,080
8.8
108
Ease of Admin
8.4
6,286
8.6
69
Quality of Support
8.5
10,208
8.9
228
Has the product been a good partner in doing business?
8.8
6,145
9.1
69
Product Direction (% positive)
8.2
10,437
9.3
222
Features by Category
Sales Force Automation
8.2
2088
|
Verified
8.9
144
|
Verified
7.0
1015
Feature Not Available
7.9
1754
|
Verified
9.0
150
|
Verified
7.7
1671
|
Verified
9.1
158
|
Verified
7.0
1219
|
Verified
8.7
126
|
Verified
7.6
1426
|
Verified
9.0
139
|
Verified
7.0
1204
|
Verified
8.8
129
|
Verified
6.9
1137
|
Verified
8.9
117
7.3
1275
|
Verified
8.9
135
Marketing Automation
9.0
2298
|
Verified
8.9
142
|
Verified
8.8
2191
|
Verified
8.8
138
|
Verified
8.5
2142
|
Verified
9.3
160
|
Verified
7.8
1478
|
Verified
8.6
129
|
Verified
Customer Support
7.6
1467
|
Verified
8.7
146
|
Verified
7.7
1625
|
Verified
8.7
146
|
Verified
7.9
1757
|
Verified
8.7
146
|
Verified
7.0
1322
|
Verified
8.6
145
|
Verified
7.5
1446
|
Verified
8.8
143
|
Verified
Reporting & Analytics
7.7
1944
|
Verified
8.9
156
|
Verified
7.9
2138
|
Verified
8.9
158
|
Verified
7.1
1287
|
Verified
8.5
139
|
Verified
Mobile & Social
7.3
1223
|
Verified
Feature Not Available
7.3
1327
|
Verified
8.6
127
|
Verified
7.1
1370
|
Verified
8.7
150
|
Verified
Platform
7.8
1972
|
Verified
8.7
125
|
Verified
8.0
1922
|
Verified
8.7
125
|
Verified
8.1
2022
|
Verified
9.0
125
|
Verified
7.3
1449
|
Verified
8.9
103
|
Verified
7.0
1347
|
Verified
8.5
82
|
Verified
Feature Not Available
8.7
111
|
Verified
8.2
2088
|
Verified
8.9
128
|
Verified
7.5
1473
|
Verified
8.8
95
Integration
8.1
1923
|
Verified
8.8
119
|
Verified
8.1
1931
|
Verified
8.8
116
|
Verified
7.8
1631
|
Verified
8.8
99
|
Verified
Generative AI
6.1
642
7.6
36
Agentic AI - CRM
6.5
89
7.1
13
6.4
88
7.5
14
6.6
89
7.7
15
6.3
86
7.3
14
6.5
88
7.0
14
6.5
87
7.3
15
6.6
88
7.3
15
Email Marketing
8.7
6452
|
Verified
Not enough data
8.9
6277
|
Verified
Not enough data
8.5
6129
|
Verified
Not enough data
8.8
5736
|
Verified
Not enough data
Online Marketing
7.4
4372
|
Verified
Not enough data
7.9
4077
|
Verified
Not enough data
7.8
3532
|
Verified
Not enough data
8.1
4864
|
Verified
Not enough data
7.8
3467
|
Verified
Not enough data
Lead Management
8.3
4353
|
Verified
Not enough data
8.0
3959
|
Verified
Not enough data
8.5
5080
|
Verified
Not enough data
7.9
3485
|
Verified
Not enough data
8.5
4339
|
Verified
Not enough data
8.1
3985
|
Verified
Not enough data
8.2
3791
|
Verified
Not enough data
8.0
3562
|
Verified
Not enough data
Campaign Management
8.0
3487
|
Verified
Not enough data
7.7
3104
|
Verified
Not enough data
7.2
2635
Not enough data
6.8
2334
|
Verified
Not enough data
Social
6.9
2322
|
Verified
Not enough data
7.3
2675
|
Verified
Not enough data
7.3
2547
|
Verified
Not enough data
7.1
2440
|
Verified
Not enough data
7.0
2397
|
Verified
Not enough data
Reporting & Analytics
8.1
5170
|
Verified
Not enough data
7.6
3585
|
Verified
Not enough data
7.2
2917
|
Verified
Not enough data
7.1
2722
|
Verified
Not enough data
6.9
2441
|
Verified
Not enough data
Platform
7.9
3718
|
Verified
Not enough data
8.1
3498
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2402
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3703
|
Verified
Not enough data
7.5
2423
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
217
Not enough data
6.4
221
Not enough data
6.5
220
Not enough data
6.4
217
Not enough data
6.2
219
Not enough data
6.4
220
Not enough data
Integration
8.1
3753
|
Verified
Not enough data
8.1
3645
|
Verified
Not enough data
7.8
3123
|
Verified
Not enough data
Messenger
7.4
1124
Not enough data
5.9
976
Not enough data
6.5
1002
Not enough data
6.9
1044
Not enough data
Channels
6.4
988
Not enough data
7.3
1173
Not enough data
5.9
914
Not enough data
5.5
832
Not enough data
5.9
839
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2018
Not enough data
6.3
1514
Not enough data
7.0
1614
Not enough data
7.5
1678
Not enough data
Edit
7.4
1752
Not enough data
8.0
1965
Not enough data
7.4
1660
Not enough data
Logistics
7.8
1812
Not enough data
7.0
1579
Not enough data
7.8
1770
Not enough data
7.8
1543
Not enough data
Generative AI
5.9
837
Not enough data
6.1
675
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
202
Not enough data
7.6
197
Not enough data
8.1
179
Not enough data
8.0
189
Not enough data
Campaigns
7.9
168
Not enough data
8.3
179
Not enough data
7.9
146
Not enough data
7.8
180
Not enough data
Integrations
8.1
172
Not enough data
6.7
115
Not enough data
7.9
130
Not enough data
7.3
143
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Lead Monitoring
Not enough data
8.9
70
Not enough data
8.8
71
Not enough data
8.9
65
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.8
69
Not enough data
9.2
65
Not enough data
8.6
60
Not enough data
9.1
66
Analytics
Not enough data
8.9
63
Not enough data
9.2
68
Customization
Not enough data
8.9
67
Not enough data
8.8
68
Not enough data
8.6
64
Not enough data
9.2
65
Territory Mapping
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
9.3
5
Route Planning
Not enough data
8.8
7
Not enough data
8.3
6
Not enough data
8.9
6
Sales Performance Management
Not enough data
8.7
5
Not enough data
9.3
5
Not enough data
8.7
5
Presentation and Forms
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Customization
8.0
657
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
668
Not enough data
5.7
422
Not enough data
7.4
528
Not enough data
6.2
431
Not enough data
7.0
506
Not enough data
Generative AI
6.7
28
Not enough data
6.8
28
Not enough data
6.3
28
Not enough data
Communication
8.3
126
Not enough data
8.1
113
Not enough data
8.4
118
Not enough data
7.7
94
Not enough data
7.8
78
Not enough data
Internal Use
7.9
166
Not enough data
7.8
98
Not enough data
8.2
103
Not enough data
8.1
99
Not enough data
7.7
87
Not enough data
8.1
100
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
4.7
5
7.0
26
5.3
5
7.0
26
5.3
5
7.2
26
4.7
5
Attribution
8.1
432
9.4
50
8.1
409
9.6
50
8.0
391
9.0
46
Discovery
8.1
443
9.6
50
8.2
449
9.2
49
8.0
399
9.1
49
Management
8.0
384
9.2
47
8.3
426
9.4
49
Platform
8.1
405
9.2
47
8.0
434
9.0
48
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
7.0
10
Not enough data
6.7
9
Not enough data
7.0
10
Incentives
Not enough data
8.8
66
Not enough data
9.0
74
Not enough data
8.5
62
Not enough data
9.2
78
Personalization
Not enough data
9.1
79
Not enough data
9.1
79
Not enough data
9.2
82
Not enough data
9.0
79
Administrative
Not enough data
9.1
78
Not enough data
9.0
75
Not enough data
8.7
75
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and LeadSquared Sales CRM are categorized as CRM and Lead Scoring
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, Marketing Automation, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LeadSquared Sales CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Education Management
27.9%
Financial Services
13.6%
Information Technology and Services
7.9%
Higher Education
7.5%
Computer Software
7.2%
Other
35.8%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is LeadSquared Sales + Mobile CRM used for?
3 Comments
DG
Tracking and Managing all my Leads under One Roof.Read more
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