Compare ActiveCampaign and LeadSquared Sales CRM 
Featured Products
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Mid-Market (55.0% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$50.00 1 user/month Per Year
ActiveCampaign
Star Rating
(14,619)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansLeadSquared Sales CRM
Star Rating
(287)4.5 out of 5
Market Segments
Mid-Market (55.0% of reviews)
Pros & Cons
Entry-Level Pricing
$50.00 1 user/month Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in marketing automation, with users praising its flexible workflow builder that allows for detailed customer journeys based on user behavior. This feature significantly enhances the ability to send targeted emails automatically, streamlining communication efforts.
- Users say LeadSquared Sales CRM shines in organization and visibility throughout the sales process. Reviewers appreciate how it keeps everything clear and accessible, making day-to-day sales tasks smoother and more manageable, especially with its single dashboard for tracking leads.
- According to verified reviews, ActiveCampaign has a higher overall satisfaction score, indicating that users feel more positively about their experience. The platform's advanced segmentation and integrated CRM capabilities allow for personalized campaigns and effective tracking of customer engagement.
- Reviewers mention that LeadSquared Sales CRM provides excellent data capture throughout the sales stages, which is crucial for successful lead qualification. Users find it beneficial that all relevant information is stored in one place, facilitating focused follow-ups with prospects.
- G2 reviewers highlight that while ActiveCampaign is strong in marketing features, it faces challenges in lead scoring compared to LeadSquared. Users note that LeadSquared's lead management capabilities are more robust, helping sales teams prioritize leads effectively.
- Users report that ActiveCampaign's entry-level pricing is more accessible, starting at $15, which is significantly lower than LeadSquared's $50. This affordability makes ActiveCampaign a more attractive option for small businesses looking to implement effective marketing automation without a hefty investment.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
LeadSquared Sales CRM
PRO
$50.00
1 user/month Per Year
15 day risk free trial, no credit card required
- 100,000 Contacts
- All in Lite, Plus
- Email Campaigns
Free Trial
ActiveCampaign
Free Trial is available
LeadSquared Sales CRM
No trial information availableRatings
Meets Requirements
8.8
11,140
8.9
235
Ease of Use
8.2
11,256
9.0
234
Ease of Setup
8.0
7,189
8.8
114
Ease of Admin
8.4
6,337
8.6
72
Quality of Support
8.5
10,312
8.9
233
Has the product been a good partner in doing business?
8.8
6,195
9.0
72
Product Direction (% positive)
8.2
10,545
9.3
227
Features by Category
Sales Force Automation
8.2
2102
|
Verified
9.0
143
|
Verified
7.0
1018
Feature Not Available
7.9
1764
|
Verified
9.1
152
|
Verified
7.7
1680
|
Verified
9.1
158
|
Verified
7.0
1220
|
Verified
8.7
125
|
Verified
7.6
1431
|
Verified
9.0
138
|
Verified
7.0
1206
|
Verified
8.8
128
|
Verified
6.9
1138
|
Verified
8.9
116
7.3
1280
|
Verified
8.9
134
Marketing Automation
9.0
2316
|
Verified
8.9
141
|
Verified
8.8
2204
|
Verified
8.8
137
|
Verified
8.5
2150
|
Verified
9.4
165
|
Verified
7.8
1483
|
Verified
8.6
129
|
Verified
Customer Support
7.6
1470
|
Verified
8.7
146
|
Verified
7.7
1628
|
Verified
8.7
145
|
Verified
7.9
1762
|
Verified
8.7
145
|
Verified
7.0
1323
|
Verified
8.6
144
|
Verified
7.5
1450
|
Verified
8.8
142
|
Verified
Reporting & Analytics
7.7
1952
|
Verified
8.8
160
|
Verified
7.9
2144
|
Verified
8.9
159
|
Verified
7.1
1289
|
Verified
8.5
138
|
Verified
Mobile & Social
7.3
1223
|
Verified
Feature Not Available
7.3
1327
|
Verified
8.6
126
|
Verified
7.1
1370
|
Verified
8.7
150
|
Verified
Platform
7.8
1983
|
Verified
8.7
126
|
Verified
8.0
1937
|
Verified
8.7
125
|
Verified
8.1
2028
|
Verified
9.0
124
|
Verified
7.3
1452
|
Verified
8.9
102
|
Verified
7.0
1349
|
Verified
8.5
81
|
Verified
Feature Not Available
8.7
110
|
Verified
8.2
2100
|
Verified
8.9
129
|
Verified
7.4
1475
|
Verified
8.8
94
Integration
8.1
1929
|
Verified
8.8
118
|
Verified
8.1
1935
|
Verified
8.7
118
|
Verified
7.8
1635
|
Verified
8.8
99
|
Verified
Generative AI
6.1
644
7.6
36
Agentic AI - CRM
6.5
89
7.2
13
6.4
88
7.6
14
6.7
90
7.8
15
6.3
86
7.5
14
6.5
88
7.0
14
6.5
87
7.3
15
6.6
88
7.6
15
Email Marketing
8.7
6477
|
Verified
Not enough data
8.9
6310
|
Verified
Not enough data
8.5
6138
|
Verified
Not enough data
8.8
5772
|
Verified
Not enough data
Online Marketing
7.4
4386
|
Verified
Not enough data
7.9
4073
|
Verified
Not enough data
7.8
3532
|
Verified
Not enough data
8.1
4863
|
Verified
Not enough data
7.8
3467
|
Verified
Not enough data
Lead Management
8.3
4358
|
Verified
Not enough data
8.0
3960
|
Verified
Not enough data
8.5
5104
|
Verified
Not enough data
8.0
3487
|
Verified
Not enough data
8.5
4355
|
Verified
Not enough data
8.1
3997
|
Verified
Not enough data
8.2
3793
|
Verified
Not enough data
8.0
3571
|
Verified
Not enough data
Campaign Management
8.0
3487
|
Verified
Not enough data
7.8
3103
|
Verified
Not enough data
7.2
2634
Not enough data
6.8
2334
|
Verified
Not enough data
Social
6.9
2320
|
Verified
Not enough data
7.3
2676
|
Verified
Not enough data
7.3
2546
|
Verified
Not enough data
7.1
2439
|
Verified
Not enough data
7.0
2397
|
Verified
Not enough data
Reporting & Analytics
8.1
5187
|
Verified
Not enough data
7.6
3587
|
Verified
Not enough data
7.2
2916
|
Verified
Not enough data
7.1
2722
|
Verified
Not enough data
6.9
2440
|
Verified
Not enough data
Platform
7.9
3720
|
Verified
Not enough data
8.2
3521
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2400
|
Verified
Not enough data
7.0
2133
|
Verified
Not enough data
8.4
3716
|
Verified
Not enough data
7.5
2425
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
217
Not enough data
6.4
221
Not enough data
6.5
220
Not enough data
6.4
218
Not enough data
6.3
220
Not enough data
6.4
220
Not enough data
Integration
8.1
3754
|
Verified
Not enough data
8.1
3651
|
Verified
Not enough data
7.8
3126
|
Verified
Not enough data
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
780
Not enough data
6.3
497
Not enough data
6.8
523
Not enough data
7.6
630
Not enough data
6.9
542
Not enough data
6.9
514
Not enough data
Repeatability and Reportability
7.5
621
Not enough data
7.5
619
Not enough data
7.4
583
Not enough data
6.7
514
Not enough data
6.0
470
Not enough data
AI and Automation
7.1
555
Not enough data
7.1
557
Not enough data
7.2
563
Not enough data
6.6
496
Not enough data
6.4
474
Not enough data
Generative AI
6.1
413
Not enough data
Agentic AI - Sales Engagement
6.9
35
Not enough data
6.7
35
Not enough data
7.0
35
Not enough data
6.5
35
Not enough data
6.6
35
Not enough data
6.6
35
Not enough data
6.9
35
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Not enough data
Edit
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Not enough data
Logistics
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1774
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
838
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Lead Monitoring
Not enough data
8.9
69
Not enough data
8.8
70
Not enough data
8.9
64
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.8
68
Not enough data
9.1
64
Not enough data
8.6
59
Not enough data
9.1
65
Analytics
Not enough data
8.9
62
Not enough data
9.2
67
Customization
Not enough data
8.9
66
Not enough data
8.8
67
Not enough data
8.6
63
Not enough data
9.1
64
Territory Mapping
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
9.3
5
Route Planning
Not enough data
8.8
7
Not enough data
8.3
6
Not enough data
8.9
6
Sales Performance Management
Not enough data
8.7
5
Not enough data
9.3
5
Not enough data
8.7
5
Presentation and Forms
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
4.7
5
7.0
26
5.3
5
7.0
26
5.3
5
7.2
26
4.7
5
Attribution
8.1
432
9.4
49
8.1
409
9.6
49
8.0
391
9.0
45
Discovery
8.1
443
9.6
49
8.2
450
9.2
48
8.0
399
9.1
48
Management
8.0
384
9.2
46
8.3
426
9.4
48
Platform
8.1
405
9.2
46
8.1
434
8.9
47
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
7.0
10
Not enough data
6.7
9
Not enough data
7.0
10
Incentives
Not enough data
8.8
66
Not enough data
9.0
74
Not enough data
8.5
62
Not enough data
9.2
78
Personalization
Not enough data
9.1
79
Not enough data
9.1
79
Not enough data
9.2
82
Not enough data
9.0
79
Administrative
Not enough data
9.1
78
Not enough data
9.0
75
Not enough data
8.7
75
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and LeadSquared Sales CRM are categorized as CRM and Lead Scoring
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Marketing Automation, Email Deliverability, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LeadSquared Sales CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Education Management
27.4%
Financial Services
13.3%
Information Technology and Services
8.1%
Higher Education
7.4%
Computer Software
7.0%
Other
36.7%
Alternatives
Discussions
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is LeadSquared Sales + Mobile CRM used for?
3 Comments
GP
Sales and customer relationship management. Read more
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