Link copied to clipboard # ActiveCampaign vs Keap Comparison - What are their main differences? Share [ Export ](/compare/activecampaign/thryv-keap/export.csv) ActiveCampaignKeap[+ Add Product](#) Pricing **ActiveCampaign** Free Trial **Starting at $15.00** Per Month · Starter **Keap** Free Trial **Starting at $249.00** 1500 Contacts Per Month · Keap **Pricing Insights** from reviews Time to Implement **ActiveCampaign** 1 month Based on 2283 responses **Keap** Not enough reviews yet Return on Investment **ActiveCampaign** 12 months Based on 1975 responses **Keap** Not enough reviews yet Perceived Cost **ActiveCampaign** $$$$$ **Keap** Not enough reviews yet Average Discount **ActiveCampaign** 8% **Keap** Not enough reviews yet ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ![Keap](https://images.g2crowd.com/uploads/product/hd_favicon/35e4fed50cd6fa6b26fd4f9252068183/thryv-keap.svg "Keap") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **ActiveCampaign** [ Ease of Use (1270) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400378&qs=pros-and-cons#reviews)[ Automation (1254) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406570&qs=pros-and-cons#reviews)[ Missing Features (535) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407678&qs=pros-and-cons#reviews)[ Expensive (506) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1398887&qs=pros-and-cons#reviews) **Keap** [ Automation (8) ](https://www.g2.com/products/thryv-keap/reviews?filters%5Bsentiment_snippet%5D=2342264&qs=pros-and-cons#reviews)[ Automation Features (8) ](https://www.g2.com/products/thryv-keap/reviews?filters%5Bsentiment_snippet%5D=2342400&qs=pros-and-cons#reviews)[ Complexity (3) ](https://www.g2.com/products/thryv-keap/reviews?filters%5Bsentiment_snippet%5D=2342357&qs=pros-and-cons#reviews)[ Expensive (3) ](https://www.g2.com/products/thryv-keap/reviews?filters%5Bsentiment_snippet%5D=2342233&qs=pros-and-cons#reviews) Integrations **ActiveCampaign** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2742943624f3b90ec5248ae94b59d93/123formbuilder.png "Product Avatar Image") 123FormBuilder ](https://www.g2.com/products/123formbuilder/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e037b328b54df81a905b07c44b4a7abd/ablefy.png "Product Avatar Image") ablefy ](https://www.g2.com/products/ablefy/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_df50036558538c4b484c382253d8600a/activecampaign-postmark.png "Product Avatar Image") ActiveCampaign Postmark ](https://www.g2.com/products/activecampaign-postmark/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d06214a78a4c42bbd28cfa5c5d8b7b38/acuity-scheduling.png "Product Avatar Image") Acuity Scheduling ](https://www.g2.com/products/acuity-scheduling/reviews)[ View all ](https://www.g2.com/products/activecampaign/integrations) **Keap** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a9cc2a74a5ac39a3c820409ca416ea77/appointmentcore.jpeg "Product Avatar Image") AppointmentCore ](https://www.g2.com/products/appointmentcore/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_826b9262e6a8d8e4e82afec8c5b791fd/astra-wordpress-theme.png "Product Avatar Image") Astra WordPress Theme ](https://www.g2.com/products/astra-wordpress-theme/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a9f46b15d804a2abbb8138a7bf78b88/calendly%282%29.png "Product Avatar Image") Calendly Sales ](https://www.g2.com/products/calendly/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ View all ](https://www.g2.com/products/thryv-keap/integrations) Screenshots **ActiveCampaign** ![ActiveCampaign screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/65999/Automation-canvas.jpg) **Keap** ![Keap screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1214865/CRM-Data-in-one-place.png) **Ratings** from reviews Meets Requirements **ActiveCampaign** 8.8 8.811,356 **Keap** 8.1 8.118 Ease of Use **ActiveCampaign** 8.2 8.211,479 **Keap** 8.2 8.220 Ease of Setup **ActiveCampaign** 8.0 8.07,413 **Keap** 7.8 7.820 Ease of Admin **ActiveCampaign** 8.4 8.46,451 **Keap** Not enough data Quality of Support **ActiveCampaign** 8.5 8.510,509 **Keap** 8.1 8.116 Has the product been a good partner in doing business? **ActiveCampaign** 8.7 8.76,307 **Keap** Not enough data Product Direction (% positive) **ActiveCampaign** 8.2 8.210,726 **Keap** 5.5 5.518 **Features** ratings from reviews CRM 7.3 3,792 8.8 21 Email Marketing 9.2 78 Not enough data Marketing Automation 7.7 7,587 Not enough data Attribution 7.3 350 Not enough data Lead Scoring 7.6 601 Not enough data Sales Analytics 7.7 464 Not enough data Online Form Builder 7.1 767 Not enough data Pop-Up Builder 7.5 257 Not enough data Email Deliverability 9.7 7 Not enough data Sales Engagement 6.9 862 Not enough data Conversational Marketing 6.6 1,887 Not enough data Landing Page Builders 7.6 722 Not enough data Social Media Advertising 7.9 472 Not enough data Email Template Builder 7.1 2,449 Not enough data SMS Marketing 7.8 250 Not enough data E-Commerce Personalization 7.6 583 Not enough data WhatsApp Marketing 8.2 14 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% Small-Business(50 or fewer emp.) 79.3% Mid-Market(51-1000 emp.) 17.2% Enterprise(\> 1000 emp.) 3.4% Small-Business(50 or fewer emp.) 79.3% Mid-Market(51-1000 emp.) 17.2% Enterprise(\> 1000 emp.) 3.4% **Reviewers' Industry** [![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign Marketing and Advertising 14.3% Health, Wellness and Fitness 11.3% Professional Training & Coaching 9.1% E-Learning 4.5% Computer Software 3.3% Other 57.5% [![Keap](https://images.g2crowd.com/uploads/product/hd_favicon/35e4fed50cd6fa6b26fd4f9252068183/thryv-keap.svg "Keap")](https://www.g2.com/products/thryv-keap/reviews) Keap Marketing and Advertising 20.0% Consulting 15.0% Information Technology and Services 10.0% Health, Wellness and Fitness 10.0% Manufacturing 5.0% Other 40.0% FAQs ## ActiveCampaign vs Keap FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Keap vs ActiveCampaign? ActiveCampaign stands out from Keap with higher reviewer ratings, broader adoption, and a stronger reputation for ease of use and support. | [Keap](https://www.g2.com/products/thryv-keap/reviews) | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | | --- | --- | | 3.8/5 (30 reviews) | 4.4/5 (14,780 reviews) | | Small-Business | Small-Business | | 7.6 | 8.0 | | 8.1 | 8.5 | | Automation | Ease of Use | ### How do the pricing models of Keap and ActiveCampaign compare? ActiveCampaign is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Keap. - **Keap:** Reviewers frequently cite Keap as expensive, with several noting that costs increase quickly as contact lists grow and that the pricing model can be a barrier for small businesses. - **ActiveCampaign:** Reviewers describe ActiveCampaign's pricing as manageable and feel that its features justify the cost, though some mention that it can become expensive at higher contact volumes. - **Switching-reason:** Several reviewers report switching from Keap to alternatives due to high costs and a preference for platforms with easier automation and lower pricing. ### What are the best alternatives to Keap and ActiveCampaign? Brevo Marketing Platform, Zoho, and Klaviyo are the top three alternatives to Keap and ActiveCampaign. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Keap](https://www.g2.com/products/thryv-keap/reviews) | 3.8/5 (30 reviews) | Small-Business | Reviewers frequently cite Keap as expensive, especially as contact lists grow. | Automation | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | Reviewers describe pricing as manageable, with strong feature value. | Ease of Use | | [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) | 4.5/5 (2,621 reviews) | Small-Business | — | Email Marketing | | [Zoho](https://www.g2.com/products/zoho-crm/reviews) | 4.1/5 (2,947 reviews) | Small-Business | — | Customization | | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5 (1,360 reviews) | Small-Business | — | Segmentation | ### Which CRM features should I prioritize when comparing Keap and ActiveCampaign? Buyers comparing Keap and ActiveCampaign should prioritize automation, integrations, email marketing, support quality, and pricing satisfaction. - **Automation:** Keap (8 all-time mentions), ActiveCampaign (787 all-time mentions) - **Integrations:** Keap (Zapier, Calendly), ActiveCampaign (Shopify, 422 all-time mentions for integrations) - **Email Marketing:** Keap (5 all-time mentions), ActiveCampaign (621 all-time mentions for automations, 417 for marketing automation) - **Support Quality:** Keap (8.1), ActiveCampaign (8.5) - **Pricing Satisfaction:** Keap is frequently cited as expensive, while ActiveCampaign is described as manageable but can become costly at scale. ### What are the pros and cons of Keap vs ActiveCampaign? Keap's headline strength is automation, while ActiveCampaign excels in ease of use and integrations. - **Keap strengths:** Automation (8 all-time mentions), client relationship management (5), lead management (4), email marketing (5), easy setup (3) - **Keap trade-offs:** Complexity (3), expensive (3), learning curve (3), lack of flexibility (3), limitations (3) - **ActiveCampaign strengths:** Ease of use (848), automation (787), integrations (422), marketing automation (417), helpful support (398), intuitive interface (474), easy setup (328) - **ActiveCampaign trade-offs:** Learning curve (419), expensive (403), missing features (388), limited features (294) ### Is Keap or ActiveCampaign better for small businesses? ActiveCampaign is the better fit for small businesses, with a higher satisfaction rating and broader adoption among small-business reviewers. - **Keap:** Small-Business segment; reviewers note automation strengths but frequently cite high costs and complexity as barriers for small teams. - **ActiveCampaign:** Small-Business segment; reviewers highlight ease of use, strong automation, and integrations as key benefits for small businesses. ### Which CRM platform has better integrations? ActiveCampaign is favored for integrations, with a significantly higher number of reviewer-cited integration mentions. - **Keap:** Reviewers mention integrations with Zapier and Calendly, with qualitative praise for API connectivity and workflow automation. - **ActiveCampaign:** 422 all-time reviews mention integrations, with Shopify as a frequently cited integration and strong support for connecting with other CRMs and marketing tools. ### How do Keap and ActiveCampaign compare on customer support? ActiveCampaign scores higher on Quality of Support, with a 0.4-point advantage over Keap, indicating a material difference in reviewer satisfaction. - **Keap:** Reviewers describe support as helpful but inconsistent, with some citing delays or variable quality. - **ActiveCampaign:** Reviewers consistently praise support for responsiveness and helpful onboarding, though a minority report slow or difficult experiences. ### Which is easier to implement, Keap or ActiveCampaign? ActiveCampaign is rated higher for Ease of Setup, with a 0.4-point advantage over Keap, reflecting a smoother implementation experience. - **Keap:** Reviewers describe setup as moderately challenging, with a learning curve for automation and some manual configuration required. - **ActiveCampaign:** Reviewers highlight intuitive onboarding, user-friendly setup, and helpful resources that make implementation straightforward. ### Which product has better Email? ActiveCampaign is the stronger performer for Email, with higher reviewer satisfaction and more frequent positive mentions. - **Keap:** Email Marketing cited in 5 all-time reviews; reviewers note reliable deliverability but mention limited customization and a rigid email builder. - **ActiveCampaign:** 621 all-time reviews mention automations, 417 mention marketing automation, and 848 mention ease of use, with reviewers praising the email builder, segmentation, and analytics. Alternatives **ActiveCampaign Alternatives** ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo") [ Brevo ](/products/brevo-brevo/reviews) ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") [ Klaviyo ](/products/klaviyo/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![Constant Contact Advanced Automation](https://images.g2crowd.com/uploads/product/hd_favicon/dc63bcf74173270f8007613ccba51fcb/constant-contact-advanced-automation.svg "Constant Contact Advanced Automation") [ Constant Contact Advanced... ](/products/constant-contact-advanced-automation/reviews) **Keap Alternatives** ![Zoho CRM](https://images.g2crowd.com/uploads/product/hd_favicon/27ab543b51f7ec2623c5b2613dcf73e2/zoho-crm.svg "Zoho CRM") [ Zoho ](/products/zoho-crm/reviews) ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales") [ Freshsales ](/products/freshsales/reviews) ![LocaliQ](https://images.g2crowd.com/uploads/product/hd_favicon/069083f4b8b3549c8478d32c6707cdd6/localiq.svg "LocaliQ") [ LocaliQ ](/products/localiq/reviews) ![Constant Contact Advanced Automation](https://images.g2crowd.com/uploads/product/hd_favicon/dc63bcf74173270f8007613ccba51fcb/constant-contact-advanced-automation.svg "Constant Contact Advanced Automation") [ Constant Contact Advanced... ](/products/constant-contact-advanced-automation/reviews)