Compare ActiveCampaign and Jotform 
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (73.6% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free
ActiveCampaign
Star Rating
(14,617)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansJotform
Star Rating
(4,911)4.7 out of 5
Market Segments
Small-Business (73.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Jotform excels in ease of use, with many users highlighting how simple it is to create specialized forms tailored to their business needs. One user mentioned the streamlined process of adding standard fields alongside upload fields, making form creation a breeze.
- Users say that ActiveCampaign shines in marketing automation, particularly with its flexible workflow builder. Reviewers appreciate the ability to create detailed customer journeys based on user behavior, which significantly enhances their email marketing efforts.
- According to verified reviews, Jotform offers superior design capabilities, with users praising its aesthetically pleasing form templates. One user noted how easy it is to create visually appealing forms that engage their audience effectively.
- Reviewers mention that ActiveCampaign provides a robust CRM integration, allowing users to track customer journeys and analyze engagement from a single platform. This feature is particularly beneficial for businesses looking to personalize their marketing campaigns.
- G2 reviewers highlight that Jotform's support quality is commendable, with many users expressing satisfaction with the assistance they receive. The platform's ability to automatically organize uploaded documents into Google Drive was specifically praised for its efficiency.
- Users report that while ActiveCampaign has a strong focus on automation, it sometimes faces challenges in setup complexity. Some reviewers noted that the initial configuration can be a bit overwhelming, contrasting with Jotform's straightforward setup process that many find intuitive.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Jotform
FREE
Free
Use Jotform absolutely free
- 100 Monthly Submissions
- SSL Secure Submissions
- Receive 10 Payments
Free Trial
ActiveCampaign
Free Trial is available
Jotform
Free Trial is available
Ratings
Meets Requirements
8.8
11,142
9.1
3,794
Ease of Use
8.2
11,258
9.2
3,873
Ease of Setup
8.0
7,191
9.1
2,989
Ease of Admin
8.4
6,339
9.1
2,571
Quality of Support
8.5
10,315
8.8
2,996
Has the product been a good partner in doing business?
8.8
6,197
9.1
2,454
Product Direction (% positive)
8.2
10,548
9.3
3,781
Features by Category
Sales Force Automation
8.2
2102
|
Verified
Not enough data
7.0
1018
Not enough data
7.9
1764
|
Verified
Not enough data
7.7
1680
|
Verified
Not enough data
7.0
1220
|
Verified
Not enough data
7.6
1431
|
Verified
Not enough data
7.0
1206
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1280
|
Verified
Not enough data
Marketing Automation
9.0
2316
|
Verified
Not enough data
8.8
2204
|
Verified
Not enough data
8.5
2150
|
Verified
Not enough data
7.8
1483
|
Verified
Not enough data
Customer Support
7.6
1470
|
Verified
Not enough data
7.7
1628
|
Verified
Not enough data
7.9
1762
|
Verified
Not enough data
7.0
1323
|
Verified
Not enough data
7.5
1450
|
Verified
Not enough data
Reporting & Analytics
7.7
1952
|
Verified
Not enough data
7.9
2144
|
Verified
Not enough data
7.1
1289
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1983
|
Verified
Not enough data
8.0
1937
|
Verified
Not enough data
8.1
2028
|
Verified
Not enough data
7.3
1452
|
Verified
Not enough data
7.0
1349
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2100
|
Verified
Not enough data
7.4
1475
|
Verified
Not enough data
Integration
8.1
1929
|
Verified
Not enough data
8.1
1935
|
Verified
Not enough data
7.8
1635
|
Verified
Not enough data
Generative AI
6.1
644
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6480
|
Verified
Not enough data
8.9
6313
|
Verified
Not enough data
8.5
6141
|
Verified
Not enough data
8.8
5774
|
Verified
Not enough data
Online Marketing
7.4
4388
|
Verified
Not enough data
7.9
4076
|
Verified
Not enough data
7.8
3534
|
Verified
Not enough data
8.1
4865
|
Verified
Not enough data
7.8
3469
|
Verified
Not enough data
Lead Management
8.3
4361
|
Verified
Not enough data
8.0
3962
|
Verified
Not enough data
8.5
5109
|
Verified
Not enough data
8.0
3490
|
Verified
Not enough data
8.5
4356
|
Verified
Not enough data
8.1
3999
|
Verified
Not enough data
8.2
3795
|
Verified
Not enough data
8.0
3574
|
Verified
Not enough data
Campaign Management
8.0
3489
|
Verified
Not enough data
7.8
3105
|
Verified
Not enough data
7.2
2636
Not enough data
6.8
2336
|
Verified
Not enough data
Social
6.9
2322
|
Verified
Not enough data
7.3
2677
|
Verified
Not enough data
7.3
2548
|
Verified
Not enough data
7.1
2441
|
Verified
Not enough data
7.0
2399
|
Verified
Not enough data
Reporting & Analytics
8.1
5190
|
Verified
Not enough data
7.6
3589
|
Verified
Not enough data
7.2
2919
|
Verified
Not enough data
7.1
2724
|
Verified
Not enough data
6.9
2442
|
Verified
Not enough data
Platform
7.9
3720
|
Verified
Not enough data
8.2
3524
|
Verified
Not enough data
8.3
3704
|
Verified
Not enough data
7.5
2401
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3715
|
Verified
Not enough data
7.5
2425
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
219
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.5
222
Not enough data
Integration
8.1
3755
|
Verified
Not enough data
8.1
3652
|
Verified
Not enough data
7.8
3128
|
Verified
Not enough data
Registration
Not enough data
9.0
753
Not enough data
9.2
769
Not enough data
8.0
651
Not enough data
7.9
622
Not enough data
8.2
626
Generative AI
Not enough data
7.4
400
Marketing and Communications
Not enough data
7.8
590
Not enough data
8.5
676
Not enough data
8.3
666
Not enough data
8.3
621
Not enough data
7.5
571
Not enough data
7.8
573
Agentic AI - Event Registration & Ticketing
Not enough data
7.0
78
Not enough data
7.3
78
Not enough data
7.3
79
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
913
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2021
Not enough data
6.3
1516
Not enough data
7.0
1617
Not enough data
7.6
1681
Not enough data
Edit
7.4
1755
Not enough data
8.0
1969
Not enough data
7.4
1663
Not enough data
Logistics
7.8
1818
Not enough data
7.0
1581
Not enough data
7.8
1775
Not enough data
7.8
1544
Not enough data
Generative AI
6.0
839
Not enough data
6.1
675
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Lead Monitoring
Not enough data
8.5
62
Not enough data
8.7
61
Not enough data
8.0
59
Agentic AI - Lead Capture
Not enough data
7.8
52
Not enough data
7.7
50
Data Capture
Not enough data
8.4
58
Not enough data
8.7
65
Not enough data
7.9
58
Not enough data
8.5
62
Analytics
Not enough data
8.7
61
Not enough data
8.5
63
Customization
Not enough data
9.3
72
Not enough data
9.0
63
Not enough data
8.8
68
Not enough data
8.8
64
Survey Management
Not enough data
9.3
1175
Not enough data
9.3
1196
Not enough data
8.8
1136
Not enough data
9.0
1089
Survey Customization
Not enough data
8.6
1012
Not enough data
8.6
1060
Not enough data
8.3
945
Not enough data
8.0
851
Survey Insights
Not enough data
8.6
1090
Not enough data
7.9
840
Not enough data
8.8
1091
Not enough data
8.5
1018
Agentic AI - Survey
Not enough data
7.5
126
Not enough data
7.6
123
Not enough data
7.7
126
Notifications
Not enough data
8.7
45
Not enough data
8.4
45
Not enough data
8.5
43
Settings
Not enough data
8.2
44
Not enough data
8.5
44
Not enough data
8.2
44
Personalization
Not enough data
8.9
43
Not enough data
8.8
37
Integrations
Not enough data
7.6
39
Not enough data
8.7
42
Not enough data
8.0
40
Not enough data
7.1
38
Not enough data
7.4
38
Generative AI
Not enough data
7.6
34
Not enough data
7.2
35
Not enough data
7.0
34
Not enough data
7.2
34
Not enough data
6.9
34
Agentic AI - Online Appointment Scheduling
Not enough data
7.4
35
Not enough data
7.4
34
Not enough data
7.6
36
Customization
8.0
660
9.0
2180
7.5
552
8.8
2035
6.8
464
9.0
2030
7.4
653
8.7
2212
Additional Functionality
7.9
671
8.8
1964
5.7
423
7.7
1694
7.4
531
8.9
2058
6.2
433
8.0
1710
7.0
507
8.9
2022
Performance reviews
Not enough data
9.2
227
Not enough data
8.8
207
Feedback
Not enough data
9.0
212
Not enough data
8.7
198
Data
Not enough data
8.9
210
Not enough data
8.6
198
Generative AI
Not enough data
7.4
97
Not enough data
6.9
95
Before the Job
Not enough data
7.1
151
Not enough data
7.3
142
Not enough data
7.6
150
Not enough data
7.3
149
On the Job
Not enough data
7.3
146
Not enough data
8.0
161
Not enough data
7.4
145
Not enough data
7.9
154
Not enough data
7.5
143
After the Job
Not enough data
8.4
167
Not enough data
8.1
164
Not enough data
7.0
143
Not enough data
7.4
142
Agentic AI - Field Service Management
Not enough data
6.3
24
Not enough data
6.3
24
Not enough data
6.4
24
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
6.4
6
Not enough data
6.9
6
Agentic AI - Applicant Tracking Systems (ATS)
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.4
28
Sourcing
Not enough data
7.5
212
Not enough data
7.5
202
Not enough data
7.3
35
Not enough data
6.9
36
Not enough data
7.0
33
Candidate Management - Applicant Tracking System
Not enough data
8.1
224
Not enough data
8.1
35
Not enough data
8.1
32
Not enough data
7.4
31
Not enough data
7.3
31
Not enough data
7.3
30
Not enough data
8.3
33
Platform
Not enough data
8.9
908
Not enough data
8.1
790
Not enough data
8.0
752
Not enough data
8.6
830
Not enough data
9.1
875
Not enough data
8.8
828
Not enough data
8.7
852
Not enough data
8.7
839
AI - Applicant Tracking Systems (ATS)
Not enough data
7.2
27
Not enough data
7.0
26
Not enough data
6.8
27
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.4
411
Not enough data
8.6
444
Not enough data
8.3
422
Platform Content
Not enough data
8.5
410
Not enough data
8.8
447
Not enough data
8.3
399
Not enough data
7.8
383
Platform Additional Functionality
Not enough data
8.0
383
Not enough data
8.3
399
Not enough data
7.9
388
Not enough data
7.9
387
Platform
Not enough data
8.9
908
Not enough data
8.1
790
Not enough data
8.0
752
Not enough data
8.6
830
Not enough data
9.1
875
Not enough data
8.8
828
Not enough data
8.7
852
Not enough data
8.7
839
Categories
Categories
Shared Categories
ActiveCampaign and Jotform are categorized as Online Form Builder and Salesforce AppExchange Apps
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Marketing Automation, CRM, Email Deliverability, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, and Social Media Advertising
Jotform is categorized as 360 Feedback Software, Applicant Tracking Systems (ATS), Employee Engagement, Lead Capture, Event Registration & Ticketing, Survey, Field Service Management, and Online Appointment Scheduling
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Jotform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Non-Profit Organization Management
9.5%
Marketing and Advertising
4.9%
Education Management
4.7%
Health, Wellness and Fitness
4.5%
Primary/Secondary Education
3.4%
Other
73.0%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Is JotForm safe?
7 Comments
J
Jotform is over 16 years old and throughout our history we have not ever once lost customer data. That's because we take security very seriously. We have bug...Read more
Is it possible to make surveys for Social Media using Jotform?
3 Comments
DB
Yes, it is possible and very functional, I am sure that Jotform will meet your needs.Read more
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