Compare ActiveCampaign and Iterable
Featured Products
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Mid-Market (55.8% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(14,678)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plans
Iterable
Star Rating
(824)4.4 out of 5
Market Segments
Mid-Market (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Iterable
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in its automation capabilities, with users praising its flexible workflow builder that allows for detailed customer journeys based on user behavior. This feature significantly enhances the ability to send targeted emails automatically, saving time and effort.
- Users say that Iterable stands out for its stability and reliability, with many noting that it avoids the glitches and lag often found in other platforms. This reliability contributes to a smoother day-to-day execution of marketing campaigns, making it a dependable choice for lifecycle marketing.
- Reviewers mention that ActiveCampaign's integrated CRM and advanced segmentation features allow for personalized campaigns that track customer journeys effectively. This integration is highlighted as a key advantage for users looking to analyze engagement from a single platform.
- According to verified reviews, Iterable's intuitive interface is frequently praised for its ease of navigation, which enhances customer engagement and promotes sales through efficient marketing automation. Users appreciate how this user-friendly design simplifies their marketing efforts.
- G2 reviewers highlight that while ActiveCampaign has a slightly lower score in quality of support, it still offers valuable resources. However, Iterable's customer support team is noted for being very responsive, which can be a crucial factor for users needing assistance during their marketing campaigns.
- Users report that ActiveCampaign is particularly favored by small businesses, with a significant majority of reviews coming from this segment. In contrast, Iterable is more popular among mid-market companies, indicating that each platform may cater to different business sizes and needs effectively.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Iterable
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.8
11,199
8.5
643
Ease of Use
8.2
11,315
8.4
656
Ease of Setup
8.0
7,250
7.8
342
Ease of Admin
8.4
6,346
8.4
232
Quality of Support
8.5
10,361
8.8
629
Has the product been a good partner in doing business?
8.8
6,204
9.0
234
Product Direction (% positive)
8.2
10,592
9.1
633
Features by Category
Sales Force Automation
8.2
2110
|
Verified
Not enough data
7.0
1020
Not enough data
7.9
1769
|
Verified
Not enough data
7.7
1685
|
Verified
Not enough data
7.0
1222
|
Verified
Not enough data
7.6
1434
|
Verified
Not enough data
7.0
1208
|
Verified
Not enough data
6.9
1140
|
Verified
Not enough data
7.3
1283
|
Verified
Not enough data
Marketing Automation
9.0
2323
|
Verified
Not enough data
8.8
2210
|
Verified
Not enough data
8.5
2154
|
Verified
Not enough data
7.8
1485
|
Verified
Not enough data
Customer Support
7.6
1472
|
Verified
Not enough data
7.7
1630
|
Verified
Not enough data
7.9
1764
|
Verified
Not enough data
7.0
1325
|
Verified
Not enough data
7.5
1453
|
Verified
Not enough data
Reporting & Analytics
7.7
1956
|
Verified
Not enough data
7.9
2147
|
Verified
Not enough data
7.1
1291
|
Verified
Not enough data
Mobile & Social
7.3
1225
|
Verified
Not enough data
7.3
1329
|
Verified
Not enough data
7.1
1372
|
Verified
Not enough data
Platform
7.8
1993
|
Verified
Not enough data
8.0
1944
|
Verified
Not enough data
8.1
2033
|
Verified
Not enough data
7.3
1453
|
Verified
Not enough data
7.0
1350
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
2105
|
Verified
Not enough data
7.4
1476
|
Verified
Not enough data
Integration
8.1
1932
|
Verified
Not enough data
8.1
1936
|
Verified
Not enough data
7.8
1637
|
Verified
Not enough data
Generative AI
6.1
646
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6492
|
Verified
9.0
483
|
Verified
8.9
6330
|
Verified
9.0
470
|
Verified
8.5
6142
|
Verified
8.2
453
|
Verified
8.8
5787
|
Verified
8.4
399
|
Verified
Online Marketing
7.4
4393
|
Verified
6.2
267
|
Verified
7.9
4075
|
Verified
8.3
406
|
Verified
7.8
3535
|
Verified
8.4
449
|
Verified
8.1
4865
|
Verified
8.1
402
|
Verified
7.8
3468
|
Verified
6.9
272
|
Verified
Lead Management
8.3
4369
|
Verified
7.3
304
|
Verified
8.0
3962
|
Verified
7.4
335
|
Verified
8.5
5120
|
Verified
8.6
440
|
Verified
8.0
3489
|
Verified
6.8
273
|
Verified
8.5
4359
|
Verified
7.7
298
|
Verified
8.1
4001
|
Verified
7.1
290
|
Verified
8.2
3795
|
Verified
7.3
278
|
Verified
8.0
3575
|
Verified
7.4
279
|
Verified
Campaign Management
8.0
3489
|
Verified
7.7
296
7.8
3104
|
Verified
6.9
267
|
Verified
7.2
2636
6.6
243
6.8
2335
|
Verified
6.0
224
Social
6.9
2321
|
Verified
Feature Not Available
7.3
2677
|
Verified
6.1
212
7.3
2547
|
Verified
5.8
212
7.1
2439
|
Verified
5.7
212
7.0
2397
|
Verified
5.9
223
Reporting & Analytics
8.1
5198
|
Verified
7.6
442
|
Verified
7.6
3587
|
Verified
6.5
288
|
Verified
7.2
2918
|
Verified
6.6
277
|
Verified
7.1
2723
|
Verified
6.6
276
|
Verified
6.9
2441
|
Verified
5.8
227
|
Verified
Platform
7.9
3725
|
Verified
8.1
339
|
Verified
8.2
3538
|
Verified
8.5
342
|
Verified
8.3
3704
|
Verified
8.5
338
|
Verified
7.5
2399
|
Verified
7.5
225
7.0
2131
|
Verified
8.0
311
|
Verified
8.4
3729
|
Verified
8.3
341
|
Verified
7.5
2423
|
Verified
7.1
242
|
Verified
Agentic AI - Marketing Automation
6.3
221
6.9
24
6.4
221
7.0
23
6.5
219
7.4
26
6.4
218
7.5
24
6.3
221
7.4
26
6.4
220
7.5
25
Integration
8.1
3755
|
Verified
7.8
344
|
Verified
8.1
3656
|
Verified
8.1
341
|
Verified
7.8
3135
|
Verified
7.6
282
|
Verified
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
914
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1234
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.7
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
35
Not enough data
6.7
35
Not enough data
7.0
35
Not enough data
6.5
35
Not enough data
6.6
35
Not enough data
6.6
35
Not enough data
6.9
35
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
411
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
379
Not enough data
8.5
463
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
469
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Campaigns
Not enough data
8.3
158
Not enough data
8.7
160
Not enough data
8.1
144
Not enough data
8.7
168
Not enough data
8.5
166
Analytics
Not enough data
7.8
170
Not enough data
7.5
160
Optimization
Not enough data
8.3
165
Not enough data
8.5
166
Not enough data
7.7
133
Not enough data
7.8
148
Agentic AI - Push Notification
Not enough data
7.4
11
Not enough data
8.0
11
Not enough data
6.8
12
Segmentation
Not enough data
8.8
43
Not enough data
8.5
42
Targeting
Not enough data
8.1
44
Not enough data
8.1
38
Triggered Content
Not enough data
6.9
32
Not enough data
9.1
43
Not enough data
9.2
41
Personalized Content
Not enough data
7.7
35
Not enough data
7.3
31
Not enough data
6.3
28
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
2020
8.8
16
6.3
1515
5.6
14
7.0
1616
8.1
15
7.5
1680
8.7
15
Edit
7.4
1754
7.3
15
8.0
1968
8.8
17
7.4
1662
8.8
16
Logistics
7.8
1817
8.6
16
7.0
1580
7.8
13
7.8
1775
8.5
13
7.8
1543
7.6
14
Generative AI
6.0
838
8.1
12
6.1
674
7.5
12
Agentic AI - Email Template Builder
6.1
109
8.0
10
6.2
108
7.7
10
Text Messaging
7.5
159
8.4
31
6.8
139
6.9
27
7.6
153
8.7
29
7.6
142
6.9
26
7.3
130
8.3
26
Feature Not Available
6.7
25
8.2
169
8.5
27
7.1
142
8.5
26
SMS Platform
7.7
154
7.9
29
8.8
172
8.2
29
7.6
128
7.4
22
6.8
121
6.2
21
7.0
123
7.2
24
8.0
144
8.6
25
Agentic AI - SMS Marketing
8.4
20
7.6
7
8.5
20
7.4
7
8.5
20
7.4
7
8.3
20
7.4
7
8.4
20
7.1
7
8.2
20
7.6
7
Data Sourcing
Not enough data
8.1
9
Not enough data
8.3
10
Not enough data
8.3
8
Not enough data
8.5
9
Intelligence
Not enough data
8.8
8
Not enough data
8.1
8
Not enough data
7.9
8
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Basics
Not enough data
8.1
38
Not enough data
8.2
38
Platform Data
Not enough data
7.4
39
Not enough data
7.1
38
Not enough data
6.8
38
Not enough data
7.1
37
Platform Additional Functionality
Not enough data
7.3
35
Not enough data
7.4
33
Not enough data
6.9
35
Agentic AI - Customer Journey Analytics
Not enough data
7.8
9
Not enough data
7.2
9
Not enough data
7.6
9
Not enough data
8.0
9
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
663
Not enough data
7.5
553
Not enough data
6.8
464
Not enough data
7.4
653
Not enough data
Additional Functionality
7.9
672
Not enough data
5.7
423
Not enough data
7.4
531
Not enough data
6.2
433
Not enough data
7.0
507
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Personalization
Not enough data
7.4
15
Not enough data
7.2
16
Not enough data
7.4
15
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
7.3
14
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.1
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.3
241
Not enough data
7.4
267
Not enough data
Sales Management
8.2
319
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
350
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
7.3
124
|
Verified
Not enough data
7.7
170
|
Verified
Not enough data
6.5
113
|
Verified
Not enough data
6.9
139
|
Verified
Campaigns
Not enough data
7.0
113
Not enough data
8.3
146
|
Verified
Not enough data
7.7
124
|
Verified
Not enough data
6.0
101
|
Verified
Not enough data
9.3
167
|
Verified
Not enough data
9.1
165
|
Verified
Engagement
Not enough data
7.1
109
|
Verified
Platform
Not enough data
8.2
143
|
Verified
Not enough data
7.8
126
Not enough data
7.2
112
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Iterable are categorized as WhatsApp Marketing, Marketing Automation, SMS Marketing, and Email Template Builder
Unique Categories
ActiveCampaign is categorized as CRM, Email Deliverability, Pop-Up Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Iterable is categorized as Personalization, Personalization Engines, Push Notification, Mobile Marketing, Customer Journey Analytics, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
11.2%
Health, Wellness and Fitness
8.7%
Financial Services
7.6%
Information Technology and Services
5.5%
Computer Software
4.4%
Other
62.7%
Alternatives
Discussions
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
How did you learn to use handlebars?
3 Comments
JF
Trial and error so far, I wish they had a catalog of video courses to take that drill down into specific features like this with examples. It looks like...Read more
What is iterable in Java?
1 Comment
DD
Hi there, here is a link with more information on this.
https://download.java.net/java/early_access/loom/docs/api/java.base/java/lang/Iterable.htmlRead more
