# ActiveCampaign vs Insightly CRM Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ActiveCampaign excels in automation capabilities, with users praising its visual automation builder that allows for easy creation of flowcharts to manage triggers and actions. This feature is particularly beneficial for those looking to streamline their marketing processes.
- **Users say** that Insightly CRM offers a user-friendly experience, highlighting its modern and intuitive design. Many find it straightforward to navigate, which helps them stay organized and manage daily tasks effectively.
- **According to verified reviews** , ActiveCampaign has a significant edge in email marketing features, with users appreciating its robust integration options and tagging system that enhances automation. This makes it a strong choice for businesses focused on email-driven campaigns.
- **Reviewers mention** that while Insightly CRM provides solid contact and account management tools, it sometimes struggles with customization options compared to ActiveCampaign. Users have noted that they appreciate the flexibility of ActiveCampaign in tailoring workflows to their specific needs.
- **G2 reviewers highlight** that Insightly CRM's support quality is commendable, with users noting responsive assistance that helps them resolve issues quickly. In contrast, while ActiveCampaign also offers good support, some users feel it could be more proactive in addressing user concerns.
- **Users report** that both platforms have their strengths in ease of use, but Insightly CRM slightly edges out with a higher score in this area. Users appreciate how it keeps all necessary files accessible and organized, which is crucial for daily operations.



| | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 14,694 | 942 | 
| **Largest Market Segment** | Small-Business (91.9% of reviews) | Small-Business (73.2% of reviews) | 
| **Entry Level Price** | Starting at $15.00 Per Month | $29/ user, per month (billed annually) | 

---
## Top Pros & Cons

### ActiveCampaign

Pros:
- Ease of Use (1270 reviews)
- Automation (1254 reviews)

Cons:
- Learning Curve (601 reviews)
- Missing Features (535 reviews)

### Insightly CRM

Pros:
- Ease of Use (20 reviews)
- Easy Customization (8 reviews)

Cons:
- Learning Curve (7 reviews)
- Limited Customization (7 reviews)

---
## Ratings Comparison
| Rating | ActiveCampaign | Insightly CRM | 
|---|---|---|
  | **Meets Requirements** | 8.8 (11217 reviews) | 8.3 (800 reviews) | 
  | **Ease of Use** | 8.2 (11336 reviews) | 8.4 (805 reviews) | 
  | **Ease of Setup** | 8.0 (7271 reviews) | 8.3 (361 reviews) | 
  | **Ease of Admin** | 8.4 (6351 reviews) | 8.5 (337 reviews) | 
  | **Quality of Support** | 8.5 (10381 reviews) | 8.0 (685 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (6209 reviews) | 8.5 (321 reviews) | 
  | **Product Direction (% positive)** | 8.2 (10607 reviews) | 8.0 (773 reviews) | 

---
## Pricing

### ActiveCampaign

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $15.00 Per Month

Description: Get started with personalized marketing campaigns.

Key Features:
- 5 actions per automation 
- Basic & Inline Forms
- Site Tracking

[Browse all 4 editions](https://www.g2.com/products/activecampaign/pricing)

#### Free Trial

Yes

### Insightly CRM

#### Entry-Level Pricing

Plan: Plus

Price: $29 / user, per month (billed annually)


[Browse all 3 editions](https://www.g2.com/products/insightly-crm/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 3776 |
| **Insightly CRM** | 7.8/10 | 732 |

#### Sales Force Automation

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Contact & Account Management** | 8.2 (2115 reviews) ✓ Verified | 8.5 (628 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | 7.0 (1023 reviews) | Feature Not Available | 
| **Opportunity & Pipeline Mgmt.** | 7.9 (1772 reviews) ✓ Verified | 8.3 (598 reviews) ✓ Verified | 
| **Task / Activity Management** | 7.7 (1690 reviews) ✓ Verified | 8.1 (627 reviews) ✓ Verified | 
| **Territory & Quota Management** | 7.0 (1225 reviews) ✓ Verified | 7.5 (350 reviews) ✓ Verified | 
| **Desktop Integration** | 7.6 (1437 reviews) ✓ Verified | 8.0 (453 reviews) ✓ Verified | 
| **Product & Price List Management** | 7.0 (1211 reviews) ✓ Verified | 7.5 (339 reviews) ✓ Verified | 
| **Quote & Order Management** | 6.9 (1143 reviews) ✓ Verified | 7.6 (349 reviews) ✓ Verified | 
| **Customer Contract Management** | 7.3 (1286 reviews) ✓ Verified | 8.0 (423 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Email Marketing** | 9.0 (2329 reviews) ✓ Verified | 7.6 (407 reviews) ✓ Verified | 
| **Campaign Management** | 8.8 (2214 reviews) ✓ Verified | Feature Not Available | 
| **Lead Management** | 8.5 (2158 reviews) ✓ Verified | 8.1 (523 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | 7.8 (1488 reviews) ✓ Verified | 7.5 (339 reviews) ✓ Verified | 

#### Customer Support

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Case Management** | 7.6 (1475 reviews) ✓ Verified | 7.8 (394 reviews) | 
| **Customer Support Portal** | 7.7 (1633 reviews) ✓ Verified | 7.8 (400 reviews) | 
| **Knowledge Base** | 7.9 (1768 reviews) ✓ Verified | 7.9 (460 reviews) | 
| **Call Center Features** | 7.0 (1328 reviews) ✓ Verified | 7.6 (325 reviews) ✓ Verified | 
| **Support Analytics** | 7.5 (1456 reviews) ✓ Verified | 7.8 (361 reviews) | 

#### Reporting & Analytics

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Reporting** | 7.7 (1961 reviews) ✓ Verified | 7.9 (531 reviews) ✓ Verified | 
| **Dashboards** | 7.9 (2149 reviews) ✓ Verified | 7.9 (554 reviews) ✓ Verified | 
| **Forecasting** | 7.1 (1294 reviews) ✓ Verified | 7.6 (387 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Social Collaboration Features** | 7.3 (1228 reviews) ✓ Verified | 7.8 (356 reviews) ✓ Verified | 
| **Social Network Integration** | 7.3 (1332 reviews) ✓ Verified | 7.7 (352 reviews) ✓ Verified | 
| **Mobile User Support** | 7.1 (1375 reviews) ✓ Verified | 7.8 (417 reviews) ✓ Verified | 

#### Platform

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Customization** | 7.8 (1999 reviews) ✓ Verified | 7.9 (317 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (1950 reviews) ✓ Verified | 8.1 (310 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (2037 reviews) ✓ Verified | 8.4 (322 reviews) ✓ Verified | 
| **Internationalization** | 7.3 (1456 reviews) ✓ Verified | 8.0 (215 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.0 (1353 reviews) ✓ Verified | 7.2 (87 reviews) | 
| **Document & Content Mgmt.** | Feature Not Available | 7.6 (252 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.2 (2108 reviews) ✓ Verified | 8.3 (319 reviews) ✓ Verified | 
| **Output Document Generation** | 7.4 (1479 reviews) ✓ Verified | 7.6 (214 reviews) ✓ Verified | 

#### Integration

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (1935 reviews) ✓ Verified | 8.0 (288 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (1938 reviews) ✓ Verified | 7.6 (237 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.8 (1640 reviews) ✓ Verified | 7.3 (223 reviews) ✓ Verified | 

#### Generative AI

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **AI Text Generation** | 6.1 (650 reviews) | 6.9 (27 reviews) | 

#### Agentic AI - CRM

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (90 reviews) | 7.6 (7 reviews) | 
| **Multi-step Planning** | 6.5 (89 reviews) | 8.3 (7 reviews) | 
| **Cross-system Integration** | 6.7 (91 reviews) | 8.1 (8 reviews) | 
| **Adaptive Learning** | 6.3 (87 reviews) | 8.3 (8 reviews) | 
| **Natural Language Interaction** | 6.5 (89 reviews) | 8.1 (7 reviews) | 
| **Proactive Assistance** | 6.5 (88 reviews) | 7.4 (7 reviews) | 
| **Decision Making** | 6.6 (89 reviews) | 7.6 (7 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 7458 |
| **Insightly CRM** | N/A | N/A |

#### Email Marketing

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Building and Personalizing Emails** | 8.7 (6499 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.9 (6336 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.5 (6145 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.8 (5797 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Landing Pages and Forms** | 7.4 (4396 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.9 (4079 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.8 (3538 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 8.1 (4868 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.8 (3471 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Marketing Lead Database** | 8.3 (4375 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.0 (3965 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.5 (5127 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.0 (3493 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.5 (4363 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.1 (4005 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.2 (3798 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.0 (3581 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Program Management** | 8.0 (3492 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.8 (3107 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.2 (2638 reviews) | Not enough data | 
| **Budgeting** | 6.8 (2338 reviews) ✓ Verified | Not enough data | 

#### Social

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Social Listening** | 6.9 (2324 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.3 (2680 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.3 (2550 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.1 (2442 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.0 (2401 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Basic Reporting** | 8.1 (5205 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.6 (3590 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.2 (2920 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.1 (2725 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.9 (2443 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Customization ** | 7.9 (3731 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.2 (3548 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.3 (3707 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.5 (2402 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.0 (2134 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.4 (3738 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.5 (2427 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (222 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (221 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (219 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (218 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (222 reviews) | Not enough data | 
| **Decision Making** | 6.4 (220 reviews) | Not enough data | 

#### Integration

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (3758 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (3662 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.8 (3143 reviews) ✓ Verified | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.6/10 | 1884 |
| **Insightly CRM** | N/A | N/A |

#### Messenger

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Sequencing** | 7.4 (1124 reviews) | Not enough data | 
| **AI** | 5.9 (976 reviews) | Not enough data | 
| **Live Chat** | 6.6 (1002 reviews) | Not enough data | 
| **Customization Interface** | 6.9 (1044 reviews) | Not enough data | 

#### Channels

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Social Media** | 6.4 (988 reviews) | Not enough data | 
| **Website** | 7.3 (1173 reviews) | Not enough data | 
| **Text Message (SMS)** | 6.0 (915 reviews) | Not enough data | 
| **Voice Assistants** | 5.5 (832 reviews) | Not enough data | 
| **Other** | 6.0 (839 reviews) | Not enough data | 

#### Customers

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Targeting** | 7.6 (1234 reviews) | Not enough data | 
| **Profiles** | 7.4 (1156 reviews) | Not enough data | 
| **Analytics** | 7.6 (1294 reviews) | Not enough data | 
| **Lead Gathering** | 7.6 (1235 reviews) | Not enough data | 
| **Sales Conversion** | 7.2 (1182 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (30 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (30 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (29 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (30 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.9 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (29 reviews) | Not enough data | 
| **Decision Making** | 6.2 (29 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Insightly CRM** | N/A | N/A |

#### Lead Generation

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Insightly CRM** | N/A | N/A |

#### Diagnosis

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **IP Address ** | Not enough data | Not enough data | 
| **Domains** | Not enough data | Not enough data | 
| **Content ** | Not enough data | Not enough data | 
| **Policy Compliance** | Not enough data | Not enough data | 

#### Tracking

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Processing Time** | Not enough data | Not enough data | 
| **Placement ** | Not enough data | Not enough data | 
| **Open Rate** | Not enough data | Not enough data | 
| **Time to Open** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Domain Reputation** | Not enough data | Not enough data | 
| **Brand Reputation** | Not enough data | Not enough data | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.9/10 | 861 |
| **Insightly CRM** | N/A | N/A |

#### Integrated Workflows

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Task Management** | 7.1 (605 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.6 (782 reviews) | Not enough data | 
| **Calls and Voice** | 6.3 (499 reviews) | Not enough data | 
| **Other Outreach Options ** | 6.7 (525 reviews) | Not enough data | 
| **CRM Integration** | 7.6 (632 reviews) | Not enough data | 
| **Calendar** | 6.9 (544 reviews) | Not enough data | 
| **Shared Records** | 6.9 (516 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Content Management** | 7.5 (623 reviews) | Not enough data | 
| **Workflow Management** | 7.5 (621 reviews) | Not enough data | 
| **Workflow Performance** | 7.4 (585 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 6.7 (516 reviews) | Not enough data | 
| **Gamification** | 6.0 (472 reviews) | Not enough data | 

#### AI and Automation

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Lead Prioritization** | 7.1 (557 reviews) | Not enough data | 
| **Lead Scoring** | 7.1 (559 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 7.2 (565 reviews) | Not enough data | 
| **Buyer Intelligence** | 6.6 (498 reviews) | Not enough data | 
| **Machine Learning** | 6.4 (476 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **AI Text Generation** | 6.1 (415 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (35 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (35 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (35 reviews) | Not enough data | 
| **Adaptive Learning** | 6.5 (35 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.6 (35 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (35 reviews) | Not enough data | 
| **Decision Making** | 6.9 (35 reviews) | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 581 |
| **Insightly CRM** | N/A | N/A |

#### Visitor Behavior

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Monitoring** | 7.6 (409 reviews) | Not enough data | 
| **Targeting** | 7.9 (399 reviews) | Not enough data | 
| **Guided Selling** | 7.1 (355 reviews) | Not enough data | 

#### Templates

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Library** | 7.3 (411 reviews) | Not enough data | 
| **Customization** | 8.0 (439 reviews) | Not enough data | 
| **Optimization** | 7.8 (411 reviews) | Not enough data | 

#### Personalization

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Recommendation** | 7.6 (400 reviews) | Not enough data | 
| **Content** | 7.6 (404 reviews) | Not enough data | 
| **Cart Abandonment** | 7.2 (360 reviews) | Not enough data | 
| **Search** | 7.1 (346 reviews) | Not enough data | 
| **Personalization Engine** | 7.3 (336 reviews) | Not enough data | 
| **Product Recommendations** | 7.1 (324 reviews) | Not enough data | 
| **A/B Testing** | 7.4 (346 reviews) | Not enough data | 
| **Personalized Messaging** | 8.0 (396 reviews) | Not enough data | 

#### Multichannel

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Web** | 7.4 (379 reviews) | Not enough data | 
| **Email** | 8.5 (463 reviews) | Not enough data | 
| **Mobile** | 7.6 (419 reviews) | Not enough data | 

#### Administration 

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Marketing Campaigns** | 8.5 (481 reviews) | Not enough data | 
| **Reports & Analytics** | 7.9 (469 reviews) | Not enough data | 
| **User Data** | 7.9 (439 reviews) | Not enough data | 
| **Integrations** | 8.0 (461 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Natural Language Interaction** | 7.6 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (13 reviews) | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.1/10 | 2445 |
| **Insightly CRM** | N/A | N/A |

#### Templates

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Text and Themes** | 7.7 (2022 reviews) | Not enough data | 
| **Stock Images** | 6.3 (1517 reviews) | Not enough data | 
| **Proofing** | 7.0 (1618 reviews) | Not enough data | 
| **Mobile Responsive** | 7.5 (1682 reviews) | Not enough data | 

#### Edit

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Pre-Made** | 7.4 (1756 reviews) | Not enough data | 
| **Build** | 8.0 (1970 reviews) | Not enough data | 
| **HTML** | 7.4 (1664 reviews) | Not enough data | 

#### Logistics

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Analytics** | 7.8 (1819 reviews) | Not enough data | 
| **Issues** | 7.0 (1582 reviews) | Not enough data | 
| **Integrations** | 7.8 (1777 reviews) | Not enough data | 
| **Shareable Link** | 7.8 (1545 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **AI Text Generation** | 6.0 (840 reviews) | Not enough data | 
| **AI Text Summarization** | 6.1 (676 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (110 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (109 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.8/10 | 248 |
| **Insightly CRM** | N/A | N/A |

#### Text Messaging

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Bulk SMS** | 7.5 (161 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 6.9 (141 reviews) | Not enough data | 
| **Text Scheduler** | 7.6 (155 reviews) | Not enough data | 
| **Automatic Replies** | 7.6 (144 reviews) | Not enough data | 
| **Automatic URL Shortening** | 7.3 (132 reviews) | Not enough data | 
| **MMS Marketing** | Feature Not Available | Not enough data | 
| **Personalization** | 8.2 (171 reviews) | Not enough data | 
| **Transactional SMS** | 7.1 (144 reviews) | Not enough data | 

#### SMS Platform

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Reporting** | 7.7 (156 reviews) | Not enough data | 
| **Automation** | 8.8 (174 reviews) | Not enough data | 
| **White Label** | 7.6 (130 reviews) | Not enough data | 
| **Text-to-Landline** | 6.8 (123 reviews) | Not enough data | 
| **Short Codes** | 7.0 (125 reviews) | Not enough data | 
| **API Integration** | 8.0 (146 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Autonomous Task Execution** | 8.4 (20 reviews) | Not enough data | 
| **Multi-step Planning** | 8.5 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (20 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.3 (20 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (20 reviews) | Not enough data | 
| **Decision Making** | 8.2 (20 reviews) | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.5/10 | 256 |
| **Insightly CRM** | N/A | N/A |

#### Design and Customization

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Pre-Designed Templates** | 7.7 (203 reviews) | Not enough data | 
| **Pop-Up Types** | 7.6 (198 reviews) | Not enough data | 
| **No-Code Customization** | 8.1 (180 reviews) | Not enough data | 
| **Mobile Optimized** | 8.0 (190 reviews) | Not enough data | 

#### Campaigns

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Targeting** | 7.9 (169 reviews) | Not enough data | 
| **Triggered Campaigns** | 8.3 (180 reviews) | Not enough data | 
| **A/B Testing** | 7.9 (147 reviews) | Not enough data | 
| **Analytics** | 7.8 (181 reviews) | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **CRM/Email Integrations** | 8.1 (173 reviews) | Not enough data | 
| **WCM Integrations** | 6.7 (116 reviews) | Not enough data | 
| **E-Commerce Integrations** | 7.9 (131 reviews) | Not enough data | 
| **Social Media Integrations** | 7.3 (144 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **AI Text Generation** | 6.1 (65 reviews) | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (16 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 348 |
| **Insightly CRM** | N/A | N/A |

#### Attribution Modeling

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Single-Touch Attribution** | 7.1 (207 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 7.1 (199 reviews) | Not enough data | 
| **Algorithmic Attribution** | 6.8 (190 reviews) | Not enough data | 
| **Cross-Device Attribution** | 6.8 (189 reviews) | Not enough data | 
| **Offline Attribution** | 6.3 (176 reviews) | Not enough data | 
| **Custom Attribution** | 7.0 (190 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (8 reviews) | Not enough data | 

#### Marketing

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **B2B Attribution** | 7.2 (199 reviews) | Not enough data | 
| **B2C Attribution** | 7.1 (195 reviews) | Not enough data | 
| **Marketing Channels** | 7.3 (211 reviews) | Not enough data | 
| **Integrations** | 7.9 (250 reviews) | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Dashboards** | 7.5 (283 reviews) | Not enough data | 
| **Data Visualizations** | 7.3 (264 reviews) | Not enough data | 
| **Custom Reporting** | 7.0 (250 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.9/10 | 471 |
| **Insightly CRM** | N/A | N/A |

#### Platform Interoperability

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Close Ecosystem API** | 7.8 (201 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (17 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (17 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (17 reviews) | Not enough data | 
| **Decision Making** | 7.3 (17 reviews) | Not enough data | 

#### Social Functionality

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Social Functionality** | 7.9 (300 reviews) | Not enough data | 

#### Campaign Management

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (348 reviews) | Not enough data | 
| **Campaign Optimization** | 8.3 (320 reviews) | Not enough data | 
| **Reach** | 8.1 (305 reviews) | Not enough data | 
| **Bulk Editing** | 7.8 (284 reviews) | Not enough data | 
| **Batch Uploading** | 7.9 (273 reviews) | Not enough data | 
| **Brand Safety** | 8.3 (264 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (257 reviews) | Not enough data | 
| **Frequency Capping** | 7.9 (238 reviews) | Not enough data | 
| **Budget Pacing** | 7.7 (230 reviews) | Not enough data | 
| **Creative Optimization** | 7.9 (264 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (238 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (220 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.7 (222 reviews) | Not enough data | 

#### Targeting

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Targeting** | 8.3 (294 reviews) | Not enough data | 
| **Retargeting** | 8.3 (282 reviews) | Not enough data | 
| **Geo-Targeting** | 7.8 (255 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (249 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **API / Integrations** | 8.2 (308 reviews) | Not enough data | 
| **Custom Reports** | 8.0 (287 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (300 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (336 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.4 (270 reviews) | Not enough data | 
| **Customization** | 8.3 (302 reviews) | Not enough data | 
| **Workflow Capability** | 8.6 (297 reviews) | Not enough data | 
| **Internationalization** | 8.1 (242 reviews) | Not enough data | 
| **Notifications** | 8.1 (286 reviews) | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 722 |
| **Insightly CRM** | N/A | N/A |

#### Page Customization

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Drag and Drop** | 8.2 (586 reviews) | Not enough data | 
| **Templates** | 7.9 (612 reviews) | Not enough data | 
| **Advanced Customization** | 7.8 (530 reviews) | Not enough data | 
| **Content Library** | 7.6 (552 reviews) | Not enough data | 

#### Page Optimization

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **A/B Testing** | 7.6 (425 reviews) | Not enough data | 
| **Mobile Responsive** | 7.8 (529 reviews) | Not enough data | 
| **Web Analytics** | 7.5 (472 reviews) | Not enough data | 
| **SEO** | 7.2 (413 reviews) | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **E-Commerce Integration** | 7.5 (405 reviews) | Not enough data | 
| **Email Marketing Integration** | 8.5 (542 reviews) | Not enough data | 
| **Domain Integration** | 8.2 (515 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **AI Text Generation** | 6.2 (166 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.2/10 | 766 |
| **Insightly CRM** | N/A | N/A |

#### Customization

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Custom Fields** | 8.0 (663 reviews) | Not enough data | 
| **Conditional Logic** | 7.5 (553 reviews) | Not enough data | 
| **Multi-page Forms** | 6.8 (464 reviews) | Not enough data | 
| **Design** | 7.4 (653 reviews) | Not enough data | 

#### Additional Functionality

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Embedded Forms** | 7.9 (672 reviews) | Not enough data | 
| **Offline Capability** | 5.7 (423 reviews) | Not enough data | 
| **Notifications** | 7.4 (531 reviews) | Not enough data | 
| **Payments** | 6.2 (433 reviews) | Not enough data | 
| **Mobile Forms** | 7.0 (507 reviews) | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 8.2/10 | 12 |
| **Insightly CRM** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Transactional Messages** | 8.3 (11 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 7.9 (11 reviews) | Not enough data | 
| **Conversational Messaging** | 8.0 (11 reviews) | Not enough data | 
| **Personalization** | 8.5 (11 reviews) | Not enough data | 
| **Promotional Messages** | 8.0 (11 reviews) | Not enough data | 
| **Automated Replies** | 8.0 (11 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Segmentation** | 8.5 (11 reviews) | Not enough data | 
| **API Integration** | 8.3 (11 reviews) | Not enough data | 
| **WhatsApp Commerce** | 8.2 (11 reviews) | Not enough data | 
| **Analytics** | 8.2 (11 reviews) | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 601 |
| **Insightly CRM** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (26 reviews) | Not enough data | 
| **Decision Making** | 7.2 (26 reviews) | Not enough data | 

#### Attribution

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Lead Opportunity** | 8.1 (433 reviews) | Not enough data | 
| **Lead Assignment** | 8.2 (410 reviews) | Not enough data | 
| **Pipeline Acceleration** | 8.0 (392 reviews) | Not enough data | 

#### Discovery

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Lead Management** | 8.1 (444 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.2 (451 reviews) | Not enough data | 
| **Lead Context** | 8.0 (400 reviews) | Not enough data | 

#### Management

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Conversion Viability** | 8.0 (385 reviews) | Not enough data | 
| **Workflow** | 8.3 (427 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Data Synchronization** | 8.1 (406 reviews) | Not enough data | 
| **Analysis** | 8.1 (435 reviews) | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Insightly CRM** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.7/10 | 464 |
| **Insightly CRM** | 8.3/10 | 47 |

#### Agentic AI - Sales Analytics

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (19 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (19 reviews) | Not enough data | 

#### Data Sourcing

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Data Sourcing** | 7.8 (286 reviews) | 8.2 (35 reviews) | 
| **Exporting & Sharing Data** | 7.9 (314 reviews) | 8.6 (43 reviews) | 
| **Multi-Device Data Visualization** | 7.8 (270 reviews) | 8.3 (35 reviews) | 
| **Interactive Dashboards** | 7.9 (309 reviews) | 8.7 (41 reviews) | 
| **Data Segmentation** | 8.1 (331 reviews) | 8.0 (36 reviews) | 

#### Predictive Analytics

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Lead Scoring** | 8.0 (293 reviews) | 7.9 (37 reviews) | 
| **Opportunity Scoring** | 7.8 (277 reviews) | 7.9 (38 reviews) | 
| **Risk Analysis** | 7.3 (241 reviews) | 7.8 (33 reviews) | 
| **Live Forecasting** | 7.4 (267 reviews) | 7.8 (35 reviews) | 

#### Sales Management

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Live Pipeline Management** | 8.2 (319 reviews) | 8.5 (37 reviews) | 
| **Sales Gamification** | 7.6 (181 reviews) | 8.1 (30 reviews) | 
| **Account-Based Analytics** | 8.0 (305 reviews) | 8.7 (32 reviews) | 
| **Activity Tracking** | 8.3 (350 reviews) | 8.8 (39 reviews) | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Insightly CRM** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Insightly CRM** | N/A | N/A |

#### Marketing Distribution

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Insightly CRM** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [CRM Software](https://www.g2.com/categories/crm), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics)

**Unique to ActiveCampaign (16):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)



---
## Reviewer Demographics

### By Company Size

| Segment | ActiveCampaign | Insightly CRM | 
|---|---|---|
| **Small-Business** | 91.9% | 73.2% | 
| **Mid-Market** | 7.1% | 20.2% | 
| **Enterprise** | 1.0% | 6.6% | 

### By Industry

#### ActiveCampaign

- **Marketing and Advertising:** 14.4%
- **Health, Wellness and Fitness:** 11.3%
- **Professional Training & Coaching:** 9.2%
- **E-Learning:** 4.5%
- **Computer Software:** 3.3%
- **Information Technology and Services:** 3.2%
- **Financial Services:** 3.2%
- **Education Management:** 2.9%
- **Management Consulting:** 2.6%
- **Real Estate:** 2.6%
- **Other:** 43.0%

#### Insightly CRM

- **Marketing and Advertising:** 10.0%
- **Information Technology and Services:** 6.2%
- **Construction:** 4.8%
- **Computer Software:** 4.0%
- **Financial Services:** 3.9%
- **Real Estate:** 3.5%
- **Management Consulting:** 3.3%
- **Non-Profit Organization Management:** 2.7%
- **Accounting:** 2.5%
- **Education Management:** 2.5%
- **Other:** 56.7%

---
## Alternatives

### Alternatives to ActiveCampaign

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2569 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14767 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4532 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1205 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5422 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)

### Alternatives to Insightly CRM

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25803 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13796 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3051 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2930 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1618 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1430 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1157 reviews)
- [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) — 4.3/5 stars (952 reviews)
- [Workbooks](https://www.g2.com/products/workbooks/reviews) — 4.2/5 stars (573 reviews)

---
## Top Discussions

### ActiveCampaign

- Title: [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) — 20 comments
  > **Top comment:** "Email Marketing. "
- Title: [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) — 7 comments
  > **Top comment:** "YES, for an additional charge"
- Title: [Is anyone able to tell me how to increase my conversion rate?](https://www.g2.com/discussions/is-anyone-able-to-tell-me-how-to-increase-my-conversion-rate) — 6 comments, 1 upvote
  > **Top comment:** "Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and..."
- Title: [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Max -  I'll paste the official AC definition here and then comment with an example:

"a Goal action is a way to move a contact to another location..."
- Title: [Why doesn't anyone have a YouTube channel exhausting all the uses and capabilities of ActiveCampaign? I would love to see a channel and I'd love to see the AC Consultants hosting their own meetups and pushing the platform but I guess that is just me!](https://www.g2.com/discussions/why-doesn-t-anyone-have-a-youtube-channel-exhausting-all-the-uses-and-capabilities-of-activecampaign-i-would-love-to-see-a-channel-and-i-d-love-to-see-the-ac-consultants-hosting-their-own-meetups-and-pushing-the-platform-but-i-guess-that-is-just-me) — 4 comments, 1 upvote
  > **Top comment:** "You're not alone, I'd love that too!"

### Insightly CRM

- Title: [What is Insightly CRM used for?](https://www.g2.com/discussions/insightly-crm-what-is-insightly-crm-used-for) — 2 comments
  > **Top comment:** "The management and optimization of customer and prospective client interactions is achieved through the use of Insightly CRM (Customer Relationship..."
- Title: [What is the best of linking email to insightly?](https://www.g2.com/discussions/15124-what-is-the-best-of-linking-email-to-insightly) — 2 comments, 1 upvote
  > **Top comment:** "We connect our exchange account but gmail work too - pretty simple. Alternative is to bcc Insightly on outgoing mail and capture them that way. "
- Title: [What sales anayltics options come with the platform?](https://www.g2.com/discussions/what-sales-anayltics-options-come-with-the-platform) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Insightly offers customizable dashboards and reports that help your team quickly visualize performance and make data-driven decisions. You can find on-demand..."
- Title: [Does Insightly have any email or marketing automation features?](https://www.g2.com/discussions/does-insightly-have-any-email-or-marketing-automation-features) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hello! Yes--Insightly's CRM lets you send sales emails back and forth with your leads. You'll also see a record of those synced conversations in the CRM in..."
- Title: [Do I need custom code for Insightly's integrations?](https://www.g2.com/discussions/do-i-need-custom-code-for-insightly-s-integrations) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hey! Custom code knowledge is not required. Insightly offers AppConnect, a low-code, no-code integration automation tool to streamline the process. There are..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/activecampaign-vs-insightly-crm)