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At a Glance
Market Segments
Small-Business (92.1% of reviews)
Small-Business (59.6% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$0.00 Per Month
ActiveCampaign
Star Rating
(14,479)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansHubSpot Service Hub
Star Rating
(2,873)4.4 out of 5
Market Segments
Small-Business (59.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Service Hub excels in overall user satisfaction, reflected in its higher G2 Score of 84.23 compared to ActiveCampaign's 56.15. Users appreciate its comprehensive features that streamline customer service processes, making it a preferred choice for businesses looking for robust support tools.
- Users say that ActiveCampaign offers a wealth of useful features and strong automation capabilities, which are particularly beneficial for small businesses. Reviewers highlight how it integrates well with other tools and helps maintain organized communication, although some mention that initial setup can be challenging.
- According to verified reviews, HubSpot Service Hub's automation tools significantly reduce manual work, saving users hours each week. The ability to route tickets and trigger follow-up emails automatically is a standout feature that enhances efficiency, making it a favorite among users focused on productivity.
- Reviewers mention that while ActiveCampaign has a strong focus on marketing automation, it also provides valuable tools for tracking sales and managing customer relationships. Users find it effective for building stronger connections with clients, although they note that it may not fully meet the needs of larger organizations.
- G2 reviewers highlight that HubSpot Service Hub's built-in knowledge base is a game-changer for self-service support, helping to reduce repetitive questions and freeing up time for customer service teams. This feature is particularly praised for its ability to keep client information organized and accessible.
- Users report that both platforms offer solid customer support, but HubSpot Service Hub edges out with a slightly higher quality of support rating. Reviewers appreciate the responsiveness and helpfulness of HubSpot's support team, which can be crucial for businesses that rely heavily on customer service interactions.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
HubSpot Service Hub
Service Hub Free
$0.00
Per Month
For customer service professionals. A simple set of tools to start connecting with and supporting your customers — for free.
- Ticketing
- Custom support form fields
- Live chat
Free Trial
ActiveCampaign
Free Trial is available
HubSpot Service Hub
Free Trial is available
Ratings
Meets Requirements
8.8
11,014
8.5
2,113
Ease of Use
8.2
11,129
8.6
2,305
Ease of Setup
8.0
7,066
8.3
1,316
Ease of Admin
8.4
6,283
8.5
913
Quality of Support
8.5
10,194
8.8
1,941
Has the product been a good partner in doing business?
8.8
6,142
8.8
901
Product Direction (% positive)
8.2
10,422
8.7
1,981
Features by Category
Sales Force Automation
8.2
2086
|
Verified
Not enough data
7.0
1015
Not enough data
7.9
1753
|
Verified
Not enough data
7.7
1670
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1426
|
Verified
Not enough data
7.0
1204
|
Verified
Not enough data
6.9
1137
|
Verified
Not enough data
7.3
1275
|
Verified
Not enough data
Marketing Automation
9.0
2296
|
Verified
Not enough data
8.8
2190
|
Verified
Not enough data
8.5
2141
|
Verified
Not enough data
7.8
1478
|
Verified
Not enough data
Customer Support
7.6
1467
|
Verified
Not enough data
7.7
1625
|
Verified
Not enough data
7.9
1757
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1446
|
Verified
Not enough data
Reporting & Analytics
7.7
1943
|
Verified
Not enough data
7.9
2138
|
Verified
Not enough data
7.1
1287
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1326
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1972
|
Verified
Not enough data
8.0
1922
|
Verified
Not enough data
8.1
2022
|
Verified
Not enough data
7.3
1449
|
Verified
Not enough data
7.0
1347
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2088
|
Verified
Not enough data
7.5
1473
|
Verified
Not enough data
Integration
8.1
1923
|
Verified
Not enough data
8.1
1931
|
Verified
Not enough data
7.8
1631
|
Verified
Not enough data
Generative AI
6.1
642
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.6
89
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6449
|
Verified
Not enough data
8.9
6273
|
Verified
Not enough data
8.5
6128
|
Verified
Not enough data
8.8
5731
|
Verified
Not enough data
Online Marketing
7.4
4370
|
Verified
Not enough data
7.9
4074
|
Verified
Not enough data
7.8
3531
|
Verified
Not enough data
8.1
4863
|
Verified
Not enough data
7.8
3466
|
Verified
Not enough data
Lead Management
8.3
4350
|
Verified
Not enough data
8.0
3958
|
Verified
Not enough data
8.5
5075
|
Verified
Not enough data
7.9
3484
|
Verified
Not enough data
8.5
4335
|
Verified
Not enough data
8.1
3984
|
Verified
Not enough data
8.2
3790
|
Verified
Not enough data
8.0
3561
|
Verified
Not enough data
Campaign Management
8.0
3484
|
Verified
Not enough data
7.7
3103
|
Verified
Not enough data
7.2
2634
Not enough data
6.8
2333
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2674
|
Verified
Not enough data
7.3
2546
|
Verified
Not enough data
7.1
2439
|
Verified
Not enough data
7.0
2396
|
Verified
Not enough data
Reporting & Analytics
8.1
5167
|
Verified
Not enough data
7.6
3584
|
Verified
Not enough data
7.2
2915
|
Verified
Not enough data
7.1
2721
|
Verified
Not enough data
6.9
2440
|
Verified
Not enough data
Platform
7.9
3716
|
Verified
Not enough data
8.1
3495
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2402
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3702
|
Verified
Not enough data
7.5
2423
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
216
Not enough data
6.4
220
Not enough data
6.5
219
Not enough data
6.4
216
Not enough data
6.2
217
Not enough data
6.4
219
Not enough data
Integration
8.1
3753
|
Verified
Not enough data
8.1
3645
|
Verified
Not enough data
7.8
3123
|
Verified
Not enough data
Ticket and Case Management
Not enough data
8.5
767
|
Verified
Not enough data
8.4
768
|
Verified
Not enough data
8.4
773
|
Verified
Not enough data
8.2
706
|
Verified
Not enough data
7.8
483
Not enough data
8.2
707
|
Verified
Not enough data
8.4
716
Not enough data
8.7
739
|
Verified
Generative AI
Not enough data
7.4
96
Not enough data
7.4
96
Agentic AI - Help Desk
Not enough data
7.5
90
Not enough data
7.6
92
Not enough data
7.5
91
Communication Channels
Not enough data
8.1
505
Not enough data
8.5
718
|
Verified
Not enough data
8.3
642
|
Verified
Not enough data
7.8
448
Not enough data
7.7
465
Platform
Not enough data
7.4
513
7.9
166
8.1
625
|
Verified
Not enough data
8.4
668
|
Verified
Not enough data
8.3
624
|
Verified
Not enough data
8.3
719
|
Verified
Not enough data
8.5
742
|
Verified
Customer Information
Not enough data
8.4
611
|
Verified
Not enough data
8.6
744
|
Verified
Not enough data
8.6
790
|
Verified
Not enough data
8.0
484
|
Verified
Not enough data
8.3
607
|
Verified
Not enough data
8.3
594
|
Verified
Not enough data
8.5
752
|
Verified
Predictions
Not enough data
7.5
458
|
Verified
Not enough data
7.9
480
|
Verified
Not enough data
8.2
559
Not enough data
7.8
408
|
Verified
Platform
Not enough data
8.5
862
|
Verified
Not enough data
8.2
710
|
Verified
Not enough data
8.4
745
|
Verified
Not enough data
8.6
816
|
Verified
Not enough data
8.4
867
|
Verified
Not enough data
8.2
664
Not enough data
8.5
788
|
Verified
Not enough data
8.8
749
|
Verified
Not enough data
8.7
858
|
Verified
Not enough data
8.8
842
|
Verified
Generative AI
Not enough data
7.7
121
Not enough data
7.8
118
Agentic AI - Customer Success
Not enough data
7.5
92
Not enough data
7.6
93
Not enough data
7.7
94
Not enough data
7.8
93
Not enough data
7.7
93
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
5.9
913
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.1
29
Not enough data
6.1
29
Not enough data
6.4
28
Not enough data
6.1
29
Not enough data
5.9
28
Not enough data
6.0
28
Not enough data
6.1
28
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2016
Not enough data
6.3
1512
Not enough data
7.0
1612
Not enough data
7.5
1676
Not enough data
Edit
7.4
1750
Not enough data
8.0
1963
Not enough data
7.4
1658
Not enough data
Logistics
7.8
1810
Not enough data
7.0
1577
Not enough data
7.8
1768
Not enough data
7.7
1541
Not enough data
Generative AI
5.9
835
Not enough data
6.1
673
Not enough data
Agentic AI - Email Template Builder
6.1
108
Not enough data
6.2
107
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
171
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
200
Not enough data
7.6
195
Not enough data
8.1
177
Not enough data
8.0
187
Not enough data
Campaigns
7.9
166
Not enough data
8.3
177
Not enough data
7.9
144
Not enough data
7.7
178
Not enough data
Integrations
8.1
170
Not enough data
6.7
113
Not enough data
7.9
128
Not enough data
7.3
141
Not enough data
Generative AI
6.0
63
Not enough data
Agentic AI - Vulnerability Scanner
6.4
14
Not enough data
6.7
14
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Responses
Not enough data
9.1
17
Not enough data
8.7
17
Not enough data
9.0
17
Automation - AI Agents
Not enough data
8.6
17
Not enough data
8.6
17
Not enough data
8.7
17
Not enough data
8.6
17
Not enough data
8.8
17
Platform
Not enough data
8.2
17
Not enough data
8.8
17
Not enough data
8.8
17
Autonomy - AI Agents
Not enough data
8.9
17
Not enough data
8.6
17
Not enough data
8.4
17
Not enough data
8.6
17
Generative AI
Not enough data
8.9
18
Not enough data
9.1
18
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Conversational Platform
Not enough data
8.3
806
Not enough data
8.0
609
Not enough data
8.1
356
Not enough data
8.2
549
Support Automation
Not enough data
8.2
634
Not enough data
8.1
398
Not enough data
8.2
610
Not enough data
8.1
567
Generative AI
Not enough data
7.4
265
Not enough data
7.5
262
Customization
8.0
656
Not enough data
7.5
550
Not enough data
6.8
462
Not enough data
7.4
651
Not enough data
Additional Functionality
7.9
667
Not enough data
5.7
421
Not enough data
7.4
527
Not enough data
6.2
430
Not enough data
7.0
505
Not enough data
Generative AI
6.7
27
7.7
141
6.7
27
7.7
139
6.2
27
Feature Not Available
Communication
8.3
125
8.6
426
|
Verified
8.1
112
8.4
424
|
Verified
8.4
117
8.7
390
|
Verified
7.7
93
8.6
338
7.8
77
8.1
266
Internal Use
7.9
166
8.1
625
|
Verified
7.8
97
8.5
382
|
Verified
8.2
102
8.4
342
|
Verified
8.1
98
8.6
423
7.7
86
8.8
413
|
Verified
8.1
99
8.7
401
|
Verified
Generative AI
Not enough data
7.6
188
Self-Service Experience
Not enough data
8.6
657
Not enough data
8.6
630
Not enough data
7.7
86
Not enough data
7.9
418
Not enough data
8.3
453
Self-Service Platform
Not enough data
8.3
439
Not enough data
8.5
455
Not enough data
7.7
362
Not enough data
8.3
431
Agentic AI - Customer Self-Service
Not enough data
8.4
34
Not enough data
8.5
34
Not enough data
8.3
34
Not enough data
8.4
34
Not enough data
8.7
34
Not enough data
8.9
33
Not enough data
8.6
33
Generative AI
Not enough data
7.6
86
Not enough data
7.5
86
Generative AI
Not enough data
7.5
79
Not enough data
7.3
80
Survey Management
Not enough data
8.6
212
|
Verified
Not enough data
8.6
258
|
Verified
Not enough data
8.7
277
|
Verified
Not enough data
8.6
262
|
Verified
Process Management
Not enough data
8.5
245
|
Verified
Not enough data
8.6
255
Not enough data
8.6
253
|
Verified
Not enough data
8.6
254
System Management
Not enough data
8.9
251
|
Verified
Not enough data
8.8
242
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and HubSpot Service Hub are categorized as Live Chat
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, Marketing Automation, CRM, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
HubSpot Service Hub is categorized as AI Agents For Business Operations, Shared Inbox, Conversational Support, Customer Success, Help Desk, Enterprise Feedback Management, Customer Self-Service, and Digital Customer Service Platforms
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Service Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Computer Software
19.5%
Information Technology and Services
10.6%
Marketing and Advertising
5.2%
Financial Services
4.6%
Education Management
3.3%
Other
56.8%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
How does HubSpot Service Hub contribute to creating a more cohesive and effective customer service experience?
3 Comments
TB
Tim's Web Worx: HubSpot Service Hub Review
As a proud HubSpot Solutions Partner, Tim's Web Worx has had the privilege of integrating HubSpot's powerful...Read more
How to customise the website
2 Comments
MK
Eduardo,
Its not entirely clear to me what you are hoping to customize? We have been able to do quite a bit with ours for the Knowledge Base. Here's a link...Read more
What is service hub?
2 Comments
TE
I have no idea. I don't know what G2 is either. It's very confusing. Read more
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