# ActiveCampaign vs HubSpot Sales Hub Comparison
---
## AI Generated Summary
- **G2 reviewers report** that HubSpot Sales Hub excels in user experience, with its interface being described as "clearly labelled and easy to navigate." Users appreciate the ability to quickly find deals and leads, which enhances their day-to-day productivity.
- **Users say** that ActiveCampaign offers strong email marketing capabilities, with features like customizable contact lists and extensive tagging options. Recent feedback highlights the convenience of its AI integration, making it a solid choice for businesses focused on direct email campaigns.
- **According to verified reviews** , HubSpot Sales Hub stands out for its robust reporting and dashboard features, allowing users to easily understand trends at a glance. This capability is particularly beneficial for managers who need to monitor workloads and performance metrics effectively.
- **Reviewers mention** that while ActiveCampaign has a solid support system, with excellent help pages, it may not match the comprehensive support experience offered by HubSpot Sales Hub, which includes a well-regarded ticketing system that consolidates all tickets in one view.
- **G2 reviewers highlight** that HubSpot Sales Hub's ease of setup and administration is a significant advantage, with many users noting that the onboarding process is intuitive and straightforward, making it easier for teams to get started quickly.
- **Users report** that ActiveCampaign, while strong in email marketing, faces challenges in sales engagement features compared to HubSpot Sales Hub, which boasts higher ratings for its sales analytics and engagement tools, making it a better fit for teams focused on sales performance.



| | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 14,695 | 13,814 | 
| **Largest Market Segment** | Small-Business (91.9% of reviews) | Small-Business (60.8% of reviews) | 
| **Entry Level Price** | Starting at $15.00 Per Month | $0.00 | 

---
## Top Pros & Cons

### ActiveCampaign

Pros:
- Ease of Use (1270 reviews)
- Automation (1254 reviews)

Cons:
- Learning Curve (601 reviews)
- Missing Features (535 reviews)

### HubSpot Sales Hub

Pros:
- Ease of Use (1216 reviews)
- Features (702 reviews)

Cons:
- Missing Features (435 reviews)
- Limited Features (409 reviews)

---
## Ratings Comparison
| Rating | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
  | **Meets Requirements** | 8.8 (11217 reviews) | 8.6 (10024 reviews) | 
  | **Ease of Use** | 8.2 (11336 reviews) | 8.7 (10914 reviews) | 
  | **Ease of Setup** | 8.0 (7271 reviews) | 8.3 (4879 reviews) | 
  | **Ease of Admin** | 8.4 (6351 reviews) | 8.6 (3156 reviews) | 
  | **Quality of Support** | 8.5 (10381 reviews) | 8.6 (9027 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (6209 reviews) | 8.7 (3108 reviews) | 
  | **Product Direction (% positive)** | 8.2 (10607 reviews) | 8.7 (9576 reviews) | 

---
## Pricing

### ActiveCampaign

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $15.00 Per Month

Description: Get started with personalized marketing campaigns.

Key Features:
- 5 actions per automation 
- Basic & Inline Forms
- Site Tracking

[Browse all 4 editions](https://www.g2.com/products/activecampaign/pricing)

#### Free Trial

Yes

### HubSpot Sales Hub

#### Entry-Level Pricing

Plan: Free HubSpot CRM

Price: $0.00

Description: A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.

Key Features:
- Contact management
- Contact website activity
- Companies

[Browse all 4 editions](https://www.g2.com/products/hubspot-sales-hub/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 3776 |
| **HubSpot Sales Hub** | 8.0/10 | 7592 |

#### Sales Force Automation

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Contact & Account Management** | 8.2 (2115 reviews) ✓ Verified | 8.7 (6151 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | 7.0 (1023 reviews) | Feature Not Available | 
| **Opportunity & Pipeline Mgmt.** | 7.9 (1772 reviews) ✓ Verified | 8.6 (6028 reviews) ✓ Verified | 
| **Task / Activity Management** | 7.7 (1690 reviews) ✓ Verified | 8.6 (6185 reviews) ✓ Verified | 
| **Territory & Quota Management** | 7.0 (1225 reviews) ✓ Verified | 7.8 (4194 reviews) ✓ Verified | 
| **Desktop Integration** | 7.6 (1437 reviews) ✓ Verified | 8.5 (5088 reviews) ✓ Verified | 
| **Product & Price List Management** | 7.0 (1211 reviews) ✓ Verified | 7.8 (3256 reviews) ✓ Verified | 
| **Quote & Order Management** | 6.9 (1143 reviews) ✓ Verified | 7.8 (3165 reviews) ✓ Verified | 
| **Customer Contract Management** | 7.3 (1286 reviews) ✓ Verified | 8.2 (2460 reviews) | 

#### Marketing Automation

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Email Marketing** | 9.0 (2329 reviews) ✓ Verified | 8.7 (5410 reviews) ✓ Verified | 
| **Campaign Management** | 8.8 (2214 reviews) ✓ Verified | 8.5 (5055 reviews) ✓ Verified | 
| **Lead Management** | 8.5 (2158 reviews) ✓ Verified | 8.7 (5254 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | 7.8 (1488 reviews) ✓ Verified | 8.1 (4445 reviews) ✓ Verified | 

#### Customer Support

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Case Management** | 7.6 (1475 reviews) ✓ Verified | 8.3 (3628 reviews) ✓ Verified | 
| **Customer Support Portal** | 7.7 (1633 reviews) ✓ Verified | 8.1 (2460 reviews) | 
| **Knowledge Base** | 7.9 (1768 reviews) ✓ Verified | 8.4 (3297 reviews) ✓ Verified | 
| **Call Center Features** | 7.0 (1328 reviews) ✓ Verified | 8.0 (3276 reviews) ✓ Verified | 
| **Support Analytics** | 7.5 (1456 reviews) ✓ Verified | 8.2 (3503 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Reporting** | 7.7 (1961 reviews) ✓ Verified | 8.2 (5834 reviews) ✓ Verified | 
| **Dashboards** | 7.9 (2149 reviews) ✓ Verified | 8.4 (6149 reviews) ✓ Verified | 
| **Forecasting** | 7.1 (1294 reviews) ✓ Verified | 8.0 (4292 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Social Collaboration Features** | 7.3 (1228 reviews) ✓ Verified | 8.0 (3806 reviews) ✓ Verified | 
| **Social Network Integration** | 7.3 (1332 reviews) ✓ Verified | 8.1 (2455 reviews) ✓ Verified | 
| **Mobile User Support** | 7.1 (1375 reviews) ✓ Verified | 7.7 (4126 reviews) ✓ Verified | 

#### Platform

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Customization** | 7.8 (1999 reviews) ✓ Verified | 8.0 (2950 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (1950 reviews) ✓ Verified | 8.3 (2595 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (2037 reviews) ✓ Verified | 8.5 (2980 reviews) ✓ Verified | 
| **Internationalization** | 7.3 (1456 reviews) ✓ Verified | 8.1 (2277 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.0 (1353 reviews) ✓ Verified | 7.5 (1970 reviews) | 
| **Document & Content Mgmt.** | Feature Not Available | 8.0 (2577 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.2 (2108 reviews) ✓ Verified | 8.6 (3013 reviews) ✓ Verified | 
| **Output Document Generation** | 7.4 (1479 reviews) ✓ Verified | 8.0 (1663 reviews) | 

#### Integration

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (1935 reviews) ✓ Verified | 8.4 (2262 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (1938 reviews) ✓ Verified | 8.2 (2389 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.8 (1640 reviews) ✓ Verified | 8.2 (2242 reviews) ✓ Verified | 

#### Generative AI

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | 6.1 (650 reviews) | 7.4 (684 reviews) | 

#### Agentic AI - CRM

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (90 reviews) | 7.2 (219 reviews) | 
| **Multi-step Planning** | 6.5 (89 reviews) | 7.2 (213 reviews) | 
| **Cross-system Integration** | 6.7 (91 reviews) | 7.4 (221 reviews) | 
| **Adaptive Learning** | 6.3 (87 reviews) | 7.1 (214 reviews) | 
| **Natural Language Interaction** | 6.5 (89 reviews) | 7.0 (219 reviews) | 
| **Proactive Assistance** | 6.5 (88 reviews) | 7.1 (215 reviews) | 
| **Decision Making** | 6.6 (89 reviews) | 7.2 (214 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 7458 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Email Marketing

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Building and Personalizing Emails** | 8.7 (6499 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.9 (6336 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.5 (6145 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.8 (5797 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Landing Pages and Forms** | 7.4 (4396 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.9 (4079 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.8 (3538 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 8.1 (4868 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.8 (3471 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Marketing Lead Database** | 8.3 (4375 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.0 (3965 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.5 (5127 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.0 (3493 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.5 (4363 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.1 (4005 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.2 (3798 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.0 (3581 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Program Management** | 8.0 (3492 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.8 (3107 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.2 (2638 reviews) | Not enough data | 
| **Budgeting** | 6.8 (2338 reviews) ✓ Verified | Not enough data | 

#### Social

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Social Listening** | 6.9 (2324 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.3 (2680 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.3 (2550 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.1 (2442 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.0 (2401 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Basic Reporting** | 8.1 (5205 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.6 (3590 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.2 (2920 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.1 (2725 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.9 (2443 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Customization ** | 7.9 (3731 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.2 (3548 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.3 (3707 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.5 (2402 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.0 (2134 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.4 (3738 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.5 (2427 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (222 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (221 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (219 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (218 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (222 reviews) | Not enough data | 
| **Decision Making** | 6.4 (220 reviews) | Not enough data | 

#### Integration

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (3758 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (3662 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.8 (3143 reviews) ✓ Verified | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.6/10 | 1884 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Messenger

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Sequencing** | 7.4 (1124 reviews) | Not enough data | 
| **AI** | 5.9 (976 reviews) | Not enough data | 
| **Live Chat** | 6.6 (1002 reviews) | Not enough data | 
| **Customization Interface** | 6.9 (1044 reviews) | Not enough data | 

#### Channels

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Social Media** | 6.4 (988 reviews) | Not enough data | 
| **Website** | 7.3 (1173 reviews) | Not enough data | 
| **Text Message (SMS)** | 6.0 (915 reviews) | Not enough data | 
| **Voice Assistants** | 5.5 (832 reviews) | Not enough data | 
| **Other** | 6.0 (839 reviews) | Not enough data | 

#### Customers

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Targeting** | 7.6 (1234 reviews) | Not enough data | 
| **Profiles** | 7.4 (1156 reviews) | Not enough data | 
| **Analytics** | 7.6 (1294 reviews) | Not enough data | 
| **Lead Gathering** | 7.6 (1235 reviews) | Not enough data | 
| **Sales Conversion** | 7.2 (1182 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (30 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (30 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (29 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (30 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.9 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (29 reviews) | Not enough data | 
| **Decision Making** | 6.2 (29 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Lead Generation

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | 8.4/10 | 832 |

#### Lead Facilitation

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 8.4 (522 reviews) | 
| **Lead Qualification** | Not enough data | 8.6 (618 reviews) | 
| **Lead Follow-up** | Not enough data | 8.8 (646 reviews) | 
| **Meeting Scheduling ** | Not enough data | 8.9 (653 reviews) | 

#### Organization

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 8.9 (674 reviews) | 
| **Data Entry** | Not enough data | 8.8 (661 reviews) | 
| **Integrations / APIs** | Not enough data | 8.6 (598 reviews) | 

#### Performance Analysis

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Coaching ** | Not enough data | 8.3 (551 reviews) | 
| **Peformance Tracking** | Not enough data | 8.8 (663 reviews) | 

#### Sales Analysis

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | Feature Not Available | 
| **Sales Forecasting ** | Not enough data | 8.7 (615 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (152 reviews) | 
| **AI Text Summarization** | Not enough data | 8.3 (151 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (19 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (19 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (19 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.0 (19 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (19 reviews) | 
| **Decision Making** | Not enough data | 8.2 (19 reviews) | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Diagnosis

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **IP Address ** | Not enough data | Not enough data | 
| **Domains** | Not enough data | Not enough data | 
| **Content ** | Not enough data | Not enough data | 
| **Policy Compliance** | Not enough data | Not enough data | 

#### Tracking

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Processing Time** | Not enough data | Not enough data | 
| **Placement ** | Not enough data | Not enough data | 
| **Open Rate** | Not enough data | Not enough data | 
| **Time to Open** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Domain Reputation** | Not enough data | Not enough data | 
| **Brand Reputation** | Not enough data | Not enough data | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.9/10 | 861 |
| **HubSpot Sales Hub** | 8.0/10 | 1877 |

#### Integrated Workflows

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Task Management** | 7.1 (605 reviews) | 8.8 (1632 reviews) | 
| **Email Tracking/Automation** | 8.6 (782 reviews) | 9.0 (1682 reviews) | 
| **Calls and Voice** | 6.3 (499 reviews) | 8.3 (1435 reviews) | 
| **Other Outreach Options ** | 6.7 (525 reviews) | 8.2 (1332 reviews) | 
| **CRM Integration** | 7.6 (632 reviews) | 8.8 (1520 reviews) | 
| **Calendar** | 6.9 (544 reviews) | 8.7 (1383 reviews) | 
| **Shared Records** | 6.9 (516 reviews) | 8.5 (1297 reviews) | 

#### Repeatability and Reportability

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Content Management** | 7.5 (623 reviews) | 8.6 (1472 reviews) | 
| **Workflow Management** | 7.5 (621 reviews) | 8.7 (1543 reviews) | 
| **Workflow Performance** | 7.4 (585 reviews) | 8.6 (1515 reviews) | 
| **Sales Coaching and Insights** | 6.7 (516 reviews) | 8.1 (1388 reviews) | 
| **Gamification** | 6.0 (472 reviews) | Feature Not Available | 

#### AI and Automation

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Lead Prioritization** | 7.1 (557 reviews) | 8.2 (1240 reviews) | 
| **Lead Scoring** | 7.1 (559 reviews) | 8.1 (1205 reviews) | 
| **Best Time of Day Scheduling** | 7.2 (565 reviews) | 8.1 (1198 reviews) | 
| **Buyer Intelligence** | 6.6 (498 reviews) | 7.8 (1079 reviews) | 
| **Machine Learning** | 6.4 (476 reviews) | 7.7 (1026 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | 6.1 (415 reviews) | 7.3 (492 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (35 reviews) | 7.0 (180 reviews) | 
| **Multi-step Planning** | 6.7 (35 reviews) | 7.1 (180 reviews) | 
| **Cross-system Integration** | 7.0 (35 reviews) | 7.1 (181 reviews) | 
| **Adaptive Learning** | 6.5 (35 reviews) | 7.3 (180 reviews) | 
| **Natural Language Interaction** | 6.6 (35 reviews) | 7.1 (181 reviews) | 
| **Proactive Assistance** | 6.6 (35 reviews) | 7.2 (181 reviews) | 
| **Decision Making** | 6.9 (35 reviews) | 7.1 (183 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 581 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Visitor Behavior

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Monitoring** | 7.6 (409 reviews) | Not enough data | 
| **Targeting** | 7.9 (399 reviews) | Not enough data | 
| **Guided Selling** | 7.1 (355 reviews) | Not enough data | 

#### Templates

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Library** | 7.3 (411 reviews) | Not enough data | 
| **Customization** | 8.0 (439 reviews) | Not enough data | 
| **Optimization** | 7.8 (411 reviews) | Not enough data | 

#### Personalization

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Recommendation** | 7.6 (400 reviews) | Not enough data | 
| **Content** | 7.6 (404 reviews) | Not enough data | 
| **Cart Abandonment** | 7.2 (360 reviews) | Not enough data | 
| **Search** | 7.1 (346 reviews) | Not enough data | 
| **Personalization Engine** | 7.3 (336 reviews) | Not enough data | 
| **Product Recommendations** | 7.1 (324 reviews) | Not enough data | 
| **A/B Testing** | 7.4 (346 reviews) | Not enough data | 
| **Personalized Messaging** | 8.0 (396 reviews) | Not enough data | 

#### Multichannel

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Web** | 7.4 (379 reviews) | Not enough data | 
| **Email** | 8.5 (463 reviews) | Not enough data | 
| **Mobile** | 7.6 (419 reviews) | Not enough data | 

#### Administration 

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Marketing Campaigns** | 8.5 (481 reviews) | Not enough data | 
| **Reports & Analytics** | 7.9 (469 reviews) | Not enough data | 
| **User Data** | 7.9 (439 reviews) | Not enough data | 
| **Integrations** | 8.0 (461 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Natural Language Interaction** | 7.6 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (13 reviews) | Not enough data | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | 7.7/10 | 386 |

#### Call Analytics

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Call Recording** | Not enough data | 8.2 (303 reviews) | 
| **Machine Learning** | Not enough data | 7.9 (269 reviews) | 
| **Call Analysis** | Not enough data | 8.0 (278 reviews) | 
| **Lead Qualification** | Not enough data | Feature Not Available | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Customer Scoring** | Not enough data | Feature Not Available | 
| **Speech-to-Text** | Not enough data | 7.5 (243 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.6 (111 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (25 reviews) | 
| **Multi-step Planning** | Not enough data | 7.5 (26 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (26 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (25 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.7 (24 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (24 reviews) | 
| **Decision Making** | Not enough data | 7.5 (25 reviews) | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.1/10 | 2445 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Templates

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Text and Themes** | 7.7 (2022 reviews) | Not enough data | 
| **Stock Images** | 6.3 (1517 reviews) | Not enough data | 
| **Proofing** | 7.0 (1618 reviews) | Not enough data | 
| **Mobile Responsive** | 7.5 (1682 reviews) | Not enough data | 

#### Edit

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Pre-Made** | 7.4 (1756 reviews) | Not enough data | 
| **Build** | 8.0 (1970 reviews) | Not enough data | 
| **HTML** | 7.4 (1664 reviews) | Not enough data | 

#### Logistics

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Analytics** | 7.8 (1819 reviews) | Not enough data | 
| **Issues** | 7.0 (1582 reviews) | Not enough data | 
| **Integrations** | 7.8 (1777 reviews) | Not enough data | 
| **Shareable Link** | 7.8 (1545 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | 6.0 (840 reviews) | Not enough data | 
| **AI Text Summarization** | 6.1 (676 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (110 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (109 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.8/10 | 248 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Text Messaging

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Bulk SMS** | 7.5 (161 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 6.9 (141 reviews) | Not enough data | 
| **Text Scheduler** | 7.6 (155 reviews) | Not enough data | 
| **Automatic Replies** | 7.6 (144 reviews) | Not enough data | 
| **Automatic URL Shortening** | 7.3 (132 reviews) | Not enough data | 
| **MMS Marketing** | Feature Not Available | Not enough data | 
| **Personalization** | 8.2 (171 reviews) | Not enough data | 
| **Transactional SMS** | 7.1 (144 reviews) | Not enough data | 

#### SMS Platform

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Reporting** | 7.7 (156 reviews) | Not enough data | 
| **Automation** | 8.8 (174 reviews) | Not enough data | 
| **White Label** | 7.6 (130 reviews) | Not enough data | 
| **Text-to-Landline** | 6.8 (123 reviews) | Not enough data | 
| **Short Codes** | 7.0 (125 reviews) | Not enough data | 
| **API Integration** | 8.0 (146 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 8.4 (20 reviews) | Not enough data | 
| **Multi-step Planning** | 8.5 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (20 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.3 (20 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (20 reviews) | Not enough data | 
| **Decision Making** | 8.2 (20 reviews) | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.5/10 | 256 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Design and Customization

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Pre-Designed Templates** | 7.7 (203 reviews) | Not enough data | 
| **Pop-Up Types** | 7.6 (198 reviews) | Not enough data | 
| **No-Code Customization** | 8.1 (180 reviews) | Not enough data | 
| **Mobile Optimized** | 8.0 (190 reviews) | Not enough data | 

#### Campaigns

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Targeting** | 7.9 (169 reviews) | Not enough data | 
| **Triggered Campaigns** | 8.3 (180 reviews) | Not enough data | 
| **A/B Testing** | 7.9 (147 reviews) | Not enough data | 
| **Analytics** | 7.8 (181 reviews) | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **CRM/Email Integrations** | 8.1 (173 reviews) | Not enough data | 
| **WCM Integrations** | 6.7 (116 reviews) | Not enough data | 
| **E-Commerce Integrations** | 7.9 (131 reviews) | Not enough data | 
| **Social Media Integrations** | 7.3 (144 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | 6.1 (65 reviews) | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (16 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 348 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Attribution Modeling

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Single-Touch Attribution** | 7.1 (207 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 7.1 (199 reviews) | Not enough data | 
| **Algorithmic Attribution** | 6.8 (190 reviews) | Not enough data | 
| **Cross-Device Attribution** | 6.8 (189 reviews) | Not enough data | 
| **Offline Attribution** | 6.3 (176 reviews) | Not enough data | 
| **Custom Attribution** | 7.0 (190 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (8 reviews) | Not enough data | 

#### Marketing

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **B2B Attribution** | 7.2 (199 reviews) | Not enough data | 
| **B2C Attribution** | 7.1 (195 reviews) | Not enough data | 
| **Marketing Channels** | 7.3 (211 reviews) | Not enough data | 
| **Integrations** | 7.9 (250 reviews) | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Dashboards** | 7.5 (283 reviews) | Not enough data | 
| **Data Visualizations** | 7.3 (264 reviews) | Not enough data | 
| **Custom Reporting** | 7.0 (250 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.9/10 | 471 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Platform Interoperability

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Close Ecosystem API** | 7.8 (201 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (17 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (17 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (17 reviews) | Not enough data | 
| **Decision Making** | 7.3 (17 reviews) | Not enough data | 

#### Social Functionality

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Social Functionality** | 7.9 (300 reviews) | Not enough data | 

#### Campaign Management

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (348 reviews) | Not enough data | 
| **Campaign Optimization** | 8.3 (320 reviews) | Not enough data | 
| **Reach** | 8.1 (305 reviews) | Not enough data | 
| **Bulk Editing** | 7.8 (284 reviews) | Not enough data | 
| **Batch Uploading** | 7.9 (273 reviews) | Not enough data | 
| **Brand Safety** | 8.3 (264 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (257 reviews) | Not enough data | 
| **Frequency Capping** | 7.9 (238 reviews) | Not enough data | 
| **Budget Pacing** | 7.7 (230 reviews) | Not enough data | 
| **Creative Optimization** | 7.9 (264 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (238 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (220 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.7 (222 reviews) | Not enough data | 

#### Targeting

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Targeting** | 8.3 (294 reviews) | Not enough data | 
| **Retargeting** | 8.3 (282 reviews) | Not enough data | 
| **Geo-Targeting** | 7.8 (255 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (249 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **API / Integrations** | 8.2 (308 reviews) | Not enough data | 
| **Custom Reports** | 8.0 (287 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (300 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (336 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.4 (270 reviews) | Not enough data | 
| **Customization** | 8.3 (302 reviews) | Not enough data | 
| **Workflow Capability** | 8.6 (297 reviews) | Not enough data | 
| **Internationalization** | 8.1 (242 reviews) | Not enough data | 
| **Notifications** | 8.1 (286 reviews) | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | 8.4/10 | 11 |

#### Responses

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Personalization** | Not enough data | 8.3 (10 reviews) | 
| **Route To Human** | Not enough data | 8.5 (10 reviews) | 
| **Natural Language Understanding (NLU)** | Not enough data | 7.7 (10 reviews) | 

#### Automation - AI Agents

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | 8.9 (9 reviews) | 
| **Customer Interaction Automation** | Not enough data | 9.1 (9 reviews) | 
| **Lead Generation** | Not enough data | 8.7 (9 reviews) | 
| **Document Processing** | Not enough data | 8.5 (9 reviews) | 
| **Feedback Collection** | Not enough data | 8.8 (8 reviews) | 

#### Platform

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Conversation Editor** | Not enough data | 8.2 (10 reviews) | 
| **Integration** | Not enough data | 8.3 (10 reviews) | 
| **Human-In-The-Loop** | Not enough data | 8.9 (9 reviews) | 

#### Autonomy -  AI Agents

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Independent Decision Making** | Not enough data | 7.8 (9 reviews) | 
| **Adaptive Responses** | Not enough data | 7.8 (9 reviews) | 
| **Task Execution** | Not enough data | 8.0 (9 reviews) | 
| **Problem Solving** | Not enough data | 7.6 (9 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 9.1 (9 reviews) | 
| **AI Text Summarization** | Not enough data | 9.0 (10 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 722 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Page Customization

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Drag and Drop** | 8.2 (586 reviews) | Not enough data | 
| **Templates** | 7.9 (612 reviews) | Not enough data | 
| **Advanced Customization** | 7.8 (530 reviews) | Not enough data | 
| **Content Library** | 7.6 (552 reviews) | Not enough data | 

#### Page Optimization

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **A/B Testing** | 7.6 (425 reviews) | Not enough data | 
| **Mobile Responsive** | 7.8 (529 reviews) | Not enough data | 
| **Web Analytics** | 7.5 (472 reviews) | Not enough data | 
| **SEO** | 7.2 (413 reviews) | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **E-Commerce Integration** | 7.5 (405 reviews) | Not enough data | 
| **Email Marketing Integration** | 8.5 (542 reviews) | Not enough data | 
| **Domain Integration** | 8.2 (515 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | 6.2 (166 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.2/10 | 766 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Customization

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Custom Fields** | 8.0 (663 reviews) | Not enough data | 
| **Conditional Logic** | 7.5 (553 reviews) | Not enough data | 
| **Multi-page Forms** | 6.8 (464 reviews) | Not enough data | 
| **Design** | 7.4 (653 reviews) | Not enough data | 

#### Additional Functionality

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Embedded Forms** | 7.9 (672 reviews) | Not enough data | 
| **Offline Capability** | 5.7 (423 reviews) | Not enough data | 
| **Notifications** | 7.4 (531 reviews) | Not enough data | 
| **Payments** | 6.2 (433 reviews) | Not enough data | 
| **Mobile Forms** | 7.0 (507 reviews) | Not enough data | 

### Business Scheduling

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | 8.4/10 | 770 |

#### Integrations

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **MS Teams Integration** | Not enough data | 8.3 (523 reviews) | 
| **Email Integration** | Not enough data | 9.0 (719 reviews) | 
| **Zoom Integration** | Not enough data | 8.3 (587 reviews) | 
| **Google Meet Integration** | Not enough data | 8.4 (577 reviews) | 
| **Salesforce Integration** | Not enough data | 7.7 (487 reviews) | 

#### Branding & Customizatio

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Custom Booking Page** | Not enough data | 8.6 (627 reviews) | 
| **Personalized Links** | Not enough data | 8.7 (647 reviews) | 
| **Personalized Web Embed** | Not enough data | 8.4 (568 reviews) | 

#### Automatic Rules & Configurations

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Set Working Hours** | Not enough data | 8.7 (621 reviews) | 
| **Automatic Updates** | Not enough data | 8.9 (630 reviews) | 
| **Buffer Times** | Not enough data | 8.5 (588 reviews) | 

#### Agentic AI - Business Scheduling

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (48 reviews) | 
| **Multi-step Planning** | Not enough data | 7.6 (47 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 8.2/10 | 12 |
| **HubSpot Sales Hub** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Transactional Messages** | 8.3 (11 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 7.9 (11 reviews) | Not enough data | 
| **Conversational Messaging** | 8.0 (11 reviews) | Not enough data | 
| **Personalization** | 8.5 (11 reviews) | Not enough data | 
| **Promotional Messages** | 8.0 (11 reviews) | Not enough data | 
| **Automated Replies** | 8.0 (11 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Segmentation** | 8.5 (11 reviews) | Not enough data | 
| **API Integration** | 8.3 (11 reviews) | Not enough data | 
| **WhatsApp Commerce** | 8.2 (11 reviews) | Not enough data | 
| **Analytics** | 8.2 (11 reviews) | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | 6.1/10 | 17 |

#### Agentic AI - Visitor Identification

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 6.0 (17 reviews) | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 601 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (26 reviews) | Not enough data | 
| **Decision Making** | 7.2 (26 reviews) | Not enough data | 

#### Attribution

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Lead Opportunity** | 8.1 (433 reviews) | Not enough data | 
| **Lead Assignment** | 8.2 (410 reviews) | Not enough data | 
| **Pipeline Acceleration** | 8.0 (392 reviews) | Not enough data | 

#### Discovery

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Lead Management** | 8.1 (444 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.2 (451 reviews) | Not enough data | 
| **Lead Context** | 8.0 (400 reviews) | Not enough data | 

#### Management

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Conversion Viability** | 8.0 (385 reviews) | Not enough data | 
| **Workflow** | 8.3 (427 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Data Synchronization** | 8.1 (406 reviews) | Not enough data | 
| **Analysis** | 8.1 (435 reviews) | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | 8.0/10 | 1382 |

#### Agentic AI - Sales Performance Management

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (82 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.8 (82 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (82 reviews) | 

#### Incentives

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Badges** | Not enough data | 7.8 (766 reviews) | 
| **Triggers** | Not enough data | 8.1 (844 reviews) ✓ Verified | 
| **Commission Calculator** | Not enough data | 7.5 (715 reviews) ✓ Verified | 
| **Leaderboards** | Not enough data | 8.3 (940 reviews) | 

#### Personalization

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Profiles** | Not enough data | 8.4 (963 reviews) | 
| **Custom Reports** | Not enough data | 8.5 (1096 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.8 (1195 reviews) ✓ Verified | 
| **Goal Setting** | Not enough data | 8.5 (986 reviews) ✓ Verified | 

#### Administrative

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Integration** | Not enough data | 8.6 (1017 reviews) ✓ Verified | 
| **Employee Structure** | Not enough data | 8.4 (898 reviews) ✓ Verified | 
| **Behavior Monitoring** | Not enough data | 8.3 (852 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | 7.8/10 | 2517 |

#### Agentic AI - Email Tracking

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (118 reviews) | 
| **Multi-step Planning** | Not enough data | 6.9 (118 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (118 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (118 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (117 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (118 reviews) | 
| **Decision Making** | Not enough data | 6.9 (119 reviews) | 

#### Analytics

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Open Rates** | Not enough data | 8.7 (2089 reviews) | 
| **Link Activity** | Not enough data | 8.8 (2075 reviews) | 
| **Attachment Activity** | Not enough data | Feature Not Available | 

#### Customizations

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.8 (2129 reviews) | 
| **Email Scheduling** | Not enough data | 8.9 (2127 reviews) | 
| **Notifications** | Not enough data | 8.8 (2224 reviews) | 
| **Email Categorization** | Not enough data | Feature Not Available | 
| **Templates** | Not enough data | 8.9 (2203 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (481 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.7/10 | 464 |
| **HubSpot Sales Hub** | 8.0/10 | 1851 |

#### Agentic AI - Sales Analytics

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (19 reviews) | 6.9 (105 reviews) | 
| **Cross-system Integration** | 8.1 (19 reviews) | 7.1 (103 reviews) | 
| **Adaptive Learning** | 8.1 (19 reviews) | 7.2 (101 reviews) | 
| **Natural Language Interaction** | 7.8 (19 reviews) | 7.3 (103 reviews) | 
| **Proactive Assistance** | 8.3 (19 reviews) | 7.2 (102 reviews) | 

#### Data Sourcing

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Data Sourcing** | 7.8 (286 reviews) | 8.3 (1350 reviews) | 
| **Exporting & Sharing Data** | 7.9 (314 reviews) | 8.4 (1419 reviews) | 
| **Multi-Device Data Visualization** | 7.8 (270 reviews) | 8.2 (1284 reviews) | 
| **Interactive Dashboards** | 7.9 (309 reviews) | 8.6 (1538 reviews) | 
| **Data Segmentation** | 8.1 (331 reviews) | 8.4 (1381 reviews) | 

#### Predictive Analytics

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Lead Scoring** | 8.0 (293 reviews) | 8.1 (1340 reviews) | 
| **Opportunity Scoring** | 7.8 (277 reviews) | 8.1 (1296 reviews) | 
| **Risk Analysis** | 7.3 (241 reviews) | 7.7 (1125 reviews) | 
| **Live Forecasting** | 7.4 (267 reviews) | 7.9 (1257 reviews) | 

#### Sales Management

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Live Pipeline Management** | 8.2 (319 reviews) | 8.8 (1546 reviews) | 
| **Sales Gamification** | 7.6 (181 reviews) | 7.9 (1239 reviews) | 
| **Account-Based Analytics** | 8.0 (305 reviews) | 8.4 (1400 reviews) | 
| **Activity Tracking** | 8.3 (350 reviews) | 8.9 (1613 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | 8.3/10 | 1501 |

#### Agentic AI - Outbound Call Tracking

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (62 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (60 reviews) | 

#### Calling

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Record Calls** | Not enough data | 8.6 (1184 reviews) | 
| **Generate Location** | Not enough data | 8.1 (976 reviews) | 
| **Call Types** | Not enough data | 8.6 (1143 reviews) | 
| **Click-to-Call** | Not enough data | 8.7 (1174 reviews) | 
| **Auto Dialer** | Not enough data | 7.9 (70 reviews) | 

#### Contacts

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Personalization** | Not enough data | 8.7 (1249 reviews) | 
| **Information Locater** | Not enough data | 8.4 (1094 reviews) | 
| **Record Prospect Data** | Not enough data | 8.6 (1153 reviews) | 

#### Insights

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Notes** | Not enough data | 9.0 (1339 reviews) | 
| **Daily Summary** | Not enough data | 8.7 (1181 reviews) | 
| **Automated Voicemails** | Not enough data | Feature Not Available | 
| **Automated Emails** | Not enough data | Feature Not Available | 
| **Sorts Prospects** | Not enough data | 8.4 (1085 reviews) | 
| **Automated Note Taking** | Not enough data | 7.5 (67 reviews) | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | 7.7/10 | 1021 |

#### Agentic AI - Sales Enablement

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (61 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (60 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (59 reviews) | 

#### Content Management

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Content Import** | Not enough data | 8.4 (802 reviews) | 
| **Content Creation** | Not enough data | Feature Not Available | 
| **Templates** | Not enough data | Feature Not Available | 
| **Advanced Search** | Not enough data | 8.2 (810 reviews) | 
| **Content Storage** | Not enough data | 8.3 (798 reviews) | 

#### Analytics

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Reporting** | Not enough data | 8.4 (881 reviews) | 
| **Alerts** | Not enough data | 8.4 (881 reviews) | 
| **Account-Based Engagement** | Not enough data | 8.4 (825 reviews) | 
| **Content Utilization** | Not enough data | 8.3 (799 reviews) | 

#### Learning Management - Sales Enablement

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Sales Training ** | Not enough data | 7.5 (38 reviews) | 
| **Sales Coaching** | Not enough data | 7.4 (38 reviews) | 
| **Sales Onboarding** | Not enough data | 7.7 (39 reviews) | 

#### Revenue Enablement - Sales Enablement

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | 7.2 (37 reviews) | 
| **AI and Automation** | Not enough data | 7.1 (39 reviews) | 
| **End-to-End Customer Journey Insights** | Not enough data | 7.4 (38 reviews) | 

### Insurance CRM

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Relationship Management - Insurance CRM

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Renewal Management** | Not enough data | Not enough data | 
| **Client Communication Tools** | Not enough data | Not enough data | 
| **Lead Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Winbacks** | Not enough data | Not enough data | 
| **Communication History** | Not enough data | Not enough data | 
| **Activity Management** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 

#### Follow up Automation - Insurance CRM

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Automated Follow-Ups** | Not enough data | Not enough data | 
| **Marketing Campaigns** | Not enough data | Not enough data | 

#### Document Management - Insurance CRM

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Documentation handling** | Not enough data | Not enough data | 

#### Integrations & Reports - Insurance CRM

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Reporting & Analytics** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Marketing Distribution

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [CRM Software](https://www.g2.com/categories/crm), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics)

**Unique to ActiveCampaign (15):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)

**Unique to HubSpot Sales Hub (10):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Business Scheduling Software](https://www.g2.com/categories/business-scheduling), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Insurance CRM Software](https://www.g2.com/categories/insurance-crm)


---
## Reviewer Demographics

### By Company Size

| Segment | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Small-Business** | 91.9% | 60.8% | 
| **Mid-Market** | 7.1% | 35.2% | 
| **Enterprise** | 1.0% | 4.0% | 

### By Industry

#### ActiveCampaign

- **Marketing and Advertising:** 14.4%
- **Health, Wellness and Fitness:** 11.3%
- **Professional Training & Coaching:** 9.2%
- **E-Learning:** 4.5%
- **Computer Software:** 3.3%
- **Information Technology and Services:** 3.2%
- **Financial Services:** 3.2%
- **Education Management:** 2.9%
- **Management Consulting:** 2.6%
- **Real Estate:** 2.6%
- **Other:** 43.0%

#### HubSpot Sales Hub

- **Computer Software:** 15.9%
- **Information Technology and Services:** 12.2%
- **Marketing and Advertising:** 9.9%
- **Financial Services:** 4.3%
- **Education Management:** 3.1%
- **Real Estate:** 2.8%
- **Internet:** 2.2%
- **Hospital & Health Care:** 1.8%
- **Staffing and Recruiting:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Other:** 44.5%

---
## Alternatives

### Alternatives to ActiveCampaign

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2568 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14768 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4572 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1205 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5422 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)

### Alternatives to HubSpot Sales Hub

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25805 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9660 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2930 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Salesmate](https://www.g2.com/products/salesmate/reviews) — 4.7/5 stars (114 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3570 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2041 reviews)
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — 4.6/5 stars (824 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (298 reviews)

---
## Top Discussions

### ActiveCampaign

- Title: [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) — 20 comments
  > **Top comment:** "Email Marketing. "
- Title: [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) — 7 comments
  > **Top comment:** "YES, for an additional charge"
- Title: [Is anyone able to tell me how to increase my conversion rate?](https://www.g2.com/discussions/is-anyone-able-to-tell-me-how-to-increase-my-conversion-rate) — 6 comments, 1 upvote
  > **Top comment:** "Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and..."
- Title: [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Max -  I'll paste the official AC definition here and then comment with an example:

"a Goal action is a way to move a contact to another location..."
- Title: [Why doesn't anyone have a YouTube channel exhausting all the uses and capabilities of ActiveCampaign? I would love to see a channel and I'd love to see the AC Consultants hosting their own meetups and pushing the platform but I guess that is just me!](https://www.g2.com/discussions/why-doesn-t-anyone-have-a-youtube-channel-exhausting-all-the-uses-and-capabilities-of-activecampaign-i-would-love-to-see-a-channel-and-i-d-love-to-see-the-ac-consultants-hosting-their-own-meetups-and-pushing-the-platform-but-i-guess-that-is-just-me) — 4 comments, 1 upvote
  > **Top comment:** "You're not alone, I'd love that too!"

### HubSpot Sales Hub

- Title: [Can I automate multiple scheduled sales email sends based on the suggested optimized send times?](https://www.g2.com/discussions/can-i-automate-multiple-scheduled-sales-email-sends-based-on-the-suggested-optimized-send-times) — 6 comments, 1 upvote
  > **Top comment:** "Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences."
- Title: [What is HubSpot Sales Hub used for?](https://www.g2.com/discussions/what-is-hubspot-sales-hub-used-for) — 5 comments
  > **Top comment:** "Hubspot Sales is a client management or engagement tool. Hubspot is split into two main categories Sales and Marketing. As the question is around sales -..."
- Title: [Will Hubspot connect well with variety of accounting softwares?](https://www.g2.com/discussions/will-hubspot-connect-well-with-variety-of-accounting-softwares) — 5 comments, 2 upvotes
  > **Top comment:** "There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant..."
- Title: [How has HubSpot Sales Hub impacted the sales pipeline management in small to mid-sized businesses?](https://www.g2.com/discussions/how-has-hubspot-sales-hub-impacted-the-sales-pipeline-management-in-small-to-mid-sized-businesses) — 4 comments
  > **Top comment:** "HubSpot Sales Hub helps small and mid-sized businesses manage their sales pipeline better by:

Giving a clear view of all leads and deals.
Automating..."
- Title: [Sequences](https://www.g2.com/discussions/24872-sequences) — 4 comments, 1 upvote
  > **Top comment:** "Yes, you can do either... You can export a list of people who belong to a specific segment (list) or you can add a new "sequence" and enroll those already in..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/activecampaign-vs-hubspot-sales-hub)