Link copied to clipboard # ActiveCampaign vs HubSpot Sales Hub Comparison - What are their main differences? Share [ Export ](/compare/activecampaign/hubspot-sales-hub/export.csv) ActiveCampaignHubSpot Sales Hub[+ Add Product](#) Pricing **ActiveCampaign** Free Trial **Starting at $15.00** Per Month · Starter **HubSpot Sales Hub** Free Trial **$0.00** · Free HubSpot CRM **Pricing Insights** from reviews Time to Implement **ActiveCampaign** 1 monthFaster Based on 2293 responses **HubSpot Sales Hub** 2 months Based on 2018 responses Return on Investment **ActiveCampaign** 12 months Based on 1985 responses **HubSpot Sales Hub** 11 months1 month sooner Based on 1658 responses Perceived Cost **ActiveCampaign** $$$$$ **HubSpot Sales Hub** $$$$$ Average Discount **ActiveCampaign** 8% **HubSpot Sales Hub** 16%8% more ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **ActiveCampaign** [ Ease of Use (848) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400378&qs=pros-and-cons#reviews)[ Automation (787) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406570&qs=pros-and-cons#reviews)[ Learning Curve (419) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1404587&qs=pros-and-cons#reviews)[ Expensive (403) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1398887&qs=pros-and-cons#reviews) **HubSpot Sales Hub** [ Ease of Use (1430) ](https://www.g2.com/products/hubspot-sales-hub/reviews?filters%5Bsentiment_snippet%5D=1250020&qs=pros-and-cons#reviews)[ Features (831) ](https://www.g2.com/products/hubspot-sales-hub/reviews?filters%5Bsentiment_snippet%5D=1253932&qs=pros-and-cons#reviews)[ Missing Features (500) ](https://www.g2.com/products/hubspot-sales-hub/reviews?filters%5Bsentiment_snippet%5D=1252638&qs=pros-and-cons#reviews)[ Limited Features (472) ](https://www.g2.com/products/hubspot-sales-hub/reviews?filters%5Bsentiment_snippet%5D=1253709&qs=pros-and-cons#reviews) Integrations **ActiveCampaign** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2742943624f3b90ec5248ae94b59d93/123formbuilder.png "Product Avatar Image") 123FormBuilder ](https://www.g2.com/products/123formbuilder/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e037b328b54df81a905b07c44b4a7abd/ablefy.png "Product Avatar Image") ablefy ](https://www.g2.com/products/ablefy/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_df50036558538c4b484c382253d8600a/activecampaign-postmark.png "Product Avatar Image") ActiveCampaign Postmark ](https://www.g2.com/products/activecampaign-postmark/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d06214a78a4c42bbd28cfa5c5d8b7b38/acuity-scheduling.png "Product Avatar Image") Acuity Scheduling ](https://www.g2.com/products/acuity-scheduling/reviews)[ View all ](https://www.g2.com/products/activecampaign/integrations) **HubSpot Sales Hub** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f701c2bc8e8128a9090458644727a7a4/3cx.jpg "Product Avatar Image") 3CX ](https://www.g2.com/products/3cx/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5fef15936627dac55873302a7b11add3/absorb-software-absorb-lms.png "Product Avatar Image") Absorb LMS ](https://www.g2.com/products/absorb-software-absorb-lms/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_da24ab8969ae1c7989ab7867d0dd2142/aircall.png "Product Avatar Image") Aircall ](https://www.g2.com/products/aircall/reviews)[ View all ](https://www.g2.com/products/hubspot-sales-hub/integrations) Screenshots **ActiveCampaign** ![ActiveCampaign screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/65999/Automation-canvas.jpg) **HubSpot Sales Hub** ![HubSpot Sales Hub screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1478161/conversation-intelligence-en.png) **Ratings** from reviews Meets Requirements **ActiveCampaign** 8.8 8.811,375 **HubSpot Sales Hub** 8.6 8.610,173 Ease of Use **ActiveCampaign** 8.2 8.211,498 **HubSpot Sales Hub** 8.7 8.711,361 Ease of Setup **ActiveCampaign** 8.0 8.07,435 **HubSpot Sales Hub** 8.3 8.35,317 Ease of Admin **ActiveCampaign** 8.4 8.46,464 **HubSpot Sales Hub** 8.5 8.53,221 Quality of Support **ActiveCampaign** 8.5 8.510,528 **HubSpot Sales Hub** 8.6 8.69,164 Has the product been a good partner in doing business? **ActiveCampaign** 8.7 8.76,320 **HubSpot Sales Hub** 8.7 8.73,171 Product Direction (% positive) **ActiveCampaign** 8.2 8.210,741 **HubSpot Sales Hub** 8.7 8.79,698 **Features** ratings from reviews CRM 7.3 3,794 8.4 8,049 Sales Analytics 7.7 464 8.0 1,870 Sales Engagement 6.9 863 8.0 1,906 Email Marketing 9.2 91 Not enough data Marketing Automation 7.8 7,604 Not enough data Attribution 7.3 350 Not enough data Email Tracking Not enough data 7.8 2,528 Lead Scoring 7.6 601 Not enough data Outbound Call Tracking Not enough data 8.3 1,508 Sales Enablement Not enough data 7.7 1,027 Sales Performance Management Not enough data 8.0 1,391 Visitor Identification Not enough data 6.1 17 AI Agents For Business Operations Not enough data 8.4 11 Conversation Intelligence Not enough data 7.6 386 Online Form Builder 7.1 767 Not enough data Pop-Up Builder 7.5 257 Not enough data Email Deliverability 9.8 8 Not enough data Business Scheduling Not enough data 8.4 771 AI Sales Assistant Not enough data 8.4 840 Conversational Marketing 6.6 1,887 Not enough data Landing Page Builders 7.6 722 Not enough data Social Media Advertising 7.9 472 Not enough data Email Template Builder 7.1 2,448 Not enough data SMS Marketing 7.8 250 Not enough data E-Commerce Personalization 7.6 582 Not enough data WhatsApp Marketing 8.2 14 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% Small-Business(50 or fewer emp.) 60.5% Mid-Market(51-1000 emp.) 35.5% Enterprise(\> 1000 emp.) 4.0% Small-Business(50 or fewer emp.) 60.5% Mid-Market(51-1000 emp.) 35.5% Enterprise(\> 1000 emp.) 4.0% **Reviewers' Industry** [![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign Marketing and Advertising 14.3% Health, Wellness and Fitness 11.3% Professional Training & Coaching 9.1% E-Learning 4.4% Computer Software 3.3% Other 57.6% [![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub")](https://www.g2.com/products/hubspot-sales-hub/reviews) HubSpot Sales Hub Computer Software 15.7% Information Technology and Services 12.1% Marketing and Advertising 9.8% Financial Services 4.3% Education Management 3.2% Other 54.7% Alternatives **ActiveCampaign Alternatives** ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales") [ Freshsales ](/products/freshsales/reviews) ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo") [ Brevo ](/products/brevo-brevo/reviews) ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") [ Klaviyo ](/products/klaviyo/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) **HubSpot Sales Hub Alternatives** ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud") [ Salesforce Sales Cloud ](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft") [ Salesloft ](/products/salesloft/reviews) ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales") [ Freshsales ](/products/freshsales/reviews) ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") [ Apollo.io ](/products/apollo-io/reviews) ## ActiveCampaign vs HubSpot Sales Hub FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between ActiveCampaign vs HubSpot Sales Hub? ActiveCampaign and HubSpot Sales Hub are both highly rated for marketing automation, but HubSpot Sales Hub is more frequently cited for ease of use and lead management, while ActiveCampaign is noted for its automation capabilities and integrations. | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) | | --- | --- | | 4.4/5 (14,780 reviews) | 4.4/5 (13,909 reviews) | | Small-Business | Small-Business | | 8.0 | 8.3 | | 8.5 | 8.6 | | Automation (787 all-time mentions) | Ease of Use (1,216 all-time mentions) | ### How do the pricing models of ActiveCampaign and HubSpot Sales Hub compare? HubSpot Sales Hub reviewers are slightly more satisfied with pricing and value compared to ActiveCampaign, as reflected in their respective scores. - **ActiveCampaign:** In recent reviews, many cite ActiveCampaign as valuable for its automation and integrations, but several mention that costs rise quickly with contact volume and advanced features. - **HubSpot Sales Hub:** Reviewers frequently note that while HubSpot Sales Hub can be expensive, especially as teams grow or for advanced features, they feel the platform delivers strong value for its organizational and automation capabilities. - **Switching reasons:** Reviewers switching away from either product often cite cost escalation and feature access limitations as primary motivators. ### What are the best alternatives to ActiveCampaign and HubSpot Sales Hub? The top three alternatives to ActiveCampaign and HubSpot Sales Hub are Agentforce Sales, Brevo Marketing Platform, and Klaviyo. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | Costs rise with contact volume | Automation (787 all-time mentions) | | [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) | 4.4/5 (13,909 reviews) | Small-Business | Expensive for advanced features | Ease of Use (1,216 all-time mentions) | | [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5 (25,875 reviews) | Mid-Market | — | — | | [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) | 4.5/5 (2,621 reviews) | Small-Business | — | — | | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5 (1,360 reviews) | Small-Business | — | — | ### Which Marketing Automation features should I prioritize when comparing ActiveCampaign and HubSpot Sales Hub? Buyers comparing ActiveCampaign and HubSpot Sales Hub should prioritize automation, integrations, ease of use, lead management, and reporting features. - **Automation:** ActiveCampaign (787 all-time mentions), HubSpot Sales Hub (453 all-time mentions) - **Integrations:** ActiveCampaign (422 all-time mentions), HubSpot Sales Hub (511 all-time mentions) - **Ease of Use:** ActiveCampaign (848 all-time mentions, score 8.2), HubSpot Sales Hub (1,216 all-time mentions, score 8.7) - **Lead Management:** HubSpot Sales Hub (571 all-time mentions) - **Reporting:** HubSpot Sales Hub reviewers frequently cite reporting and tracking as key strengths, especially for pipeline and sales performance. ### What are the pros and cons of ActiveCampaign vs HubSpot Sales Hub? ActiveCampaign's headline strength is automation, while HubSpot Sales Hub excels in ease of use and lead management. - **ActiveCampaign strengths:** Automation (787 all-time mentions), integrations (422 all-time mentions), and intuitive workflows (474 all-time mentions). - **ActiveCampaign trade-offs:** Learning curve (419 all-time mentions), higher cost as contact volume increases (403 all-time mentions), and some missing or limited features (388 and 294 all-time mentions). - **HubSpot Sales Hub strengths:** Ease of use (1,216 all-time mentions), lead management (571 all-time mentions), integrations (511 all-time mentions), and efficient tracking (367 all-time mentions). - **HubSpot Sales Hub trade-offs:** Learning curve (384 all-time mentions), complexity (223 all-time mentions), and advanced features often requiring higher-tier plans. ### Is ActiveCampaign or HubSpot Sales Hub better for small businesses? ActiveCampaign and HubSpot Sales Hub are both primarily used by small businesses, but HubSpot Sales Hub is more frequently cited for ease of use and organizational benefits by small-business reviewers. - **ActiveCampaign:** Largest segment is Small-Business; reviewers highlight its automation and integrations but note that costs can rise quickly for small teams with growing contact lists. - **HubSpot Sales Hub:** Largest segment is Small-Business; reviewers consistently praise its user-friendly interface, lead management, and organizational capabilities, making it a strong fit for small businesses seeking streamlined sales and marketing processes. ### Which Marketing Automation platform has better integrations? HubSpot Sales Hub is favored for integrations, with more reviewer-cited integration mentions and a higher all-time count. - **ActiveCampaign:** Shopify integration is frequently mentioned, with 112 all-time mentions. - **HubSpot Sales Hub:** Integrations are cited in 511 all-time reviews, with frequent mentions of Google Workspace and WhatsApp in recent reviews. ### How do ActiveCampaign and HubSpot Sales Hub compare on customer support? HubSpot Sales Hub and ActiveCampaign are rated nearly identically on Quality of Support, with scores of 8.6 and 8.5 respectively, indicating parity. - **ActiveCampaign:** Reviewers describe support as generally responsive and helpful, though some note delays or challenges with more complex issues. - **HubSpot Sales Hub:** Reviewers frequently praise the support team for being helpful and knowledgeable, with onboarding and training resources highlighted as valuable. ### Which is easier to implement, ActiveCampaign or HubSpot Sales Hub? HubSpot Sales Hub has a slight edge in Ease of Setup, scoring 8.3 versus ActiveCampaign's 8.0, but both are rated highly for implementation. - **ActiveCampaign:** Reviewers describe setup as straightforward, with many citing easy onboarding and intuitive workflows, though a few mention an initial learning curve. - **HubSpot Sales Hub:** Reviewers consistently highlight the platform's user-friendly setup process, clear onboarding resources, and the ability to get started quickly, especially for small teams. ### Which product has better Email? HubSpot Sales Hub is more frequently cited for its Email capabilities, with higher all-time mention counts and strong reviewer sentiment. - **ActiveCampaign:** Email is a core feature, with 417 all-time mentions for marketing automation and 621 for automations, and reviewers highlight its robust automation builder and segmentation tools. - **HubSpot Sales Hub:** Email is cited in 295 all-time reviews for tracking, with reviewers praising its email tracking, templates, and integration with CRM and sales workflows.