# ActiveCampaign vs HubSpot Sales Hub Comparison
---
## AI Generated Summary
- **G2 reviewers report** that HubSpot Sales Hub excels in user experience, with many praising its intuitive interface and seamless integration capabilities. Users appreciate the ability to create and manage a comprehensive database of clients and deals, which enhances their workflow significantly.
- **Users say** that ActiveCampaign stands out for its powerful automation features, particularly the visual automation builder. Reviewers highlight how easy it is to create complex workflows with triggers and conditions, making it a favorite for those who prioritize email marketing and automation.
- **According to verified reviews** , HubSpot Sales Hub offers superior support and resources, with many users noting the helpfulness of the AI assistant and the availability of customizable dashboards. This level of support contributes to a smoother day-to-day operation for sales teams.
- **Reviewers mention** that while ActiveCampaign is well-regarded for its email marketing capabilities, it sometimes struggles with sales analytics features. Users have pointed out that they wish for more robust reporting tools to better analyze their sales performance.
- **G2 reviewers highlight** that HubSpot Sales Hub's implementation process is generally quick and straightforward, which is a significant advantage for teams looking to get up and running without extensive downtime. Users appreciate the lack of major issues during setup.
- **Users report** that ActiveCampaign is particularly beneficial for small businesses, with many noting its affordability and effective integration with tools like Google Sheets. This makes it an attractive option for startups and smaller teams looking to maximize their marketing efforts without breaking the bank.



| | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 14,683 | 13,797 | 
| **Largest Market Segment** | Small-Business (91.9% of reviews) | Small-Business (60.9% of reviews) | 
| **Entry Level Price** | Starting at $15.00 Per Month | $0.00 | 

---
## Top Pros & Cons

### ActiveCampaign

Pros:
- Ease of Use (847 reviews)
- Automation (787 reviews)

Cons:
- Learning Curve (418 reviews)
- Expensive (403 reviews)

### HubSpot Sales Hub

Pros:
- Ease of Use (1430 reviews)
- Features (831 reviews)

Cons:
- Missing Features (500 reviews)
- Limited Features (472 reviews)

---
## Ratings Comparison
| Rating | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
  | **Meets Requirements** | 8.8 (11206 reviews) | 8.6 (10014 reviews) | 
  | **Ease of Use** | 8.2 (11325 reviews) | 8.7 (10904 reviews) | 
  | **Ease of Setup** | 8.0 (7261 reviews) | 8.4 (4861 reviews) | 
  | **Ease of Admin** | 8.4 (6350 reviews) | 8.6 (3159 reviews) | 
  | **Quality of Support** | 8.5 (10371 reviews) | 8.6 (9017 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (6208 reviews) | 8.7 (3111 reviews) | 
  | **Product Direction (% positive)** | 8.2 (10600 reviews) | 8.7 (9567 reviews) | 

---
## Pricing

### ActiveCampaign

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $15.00 Per Month

Description: Get started with personalized marketing campaigns.

Key Features:
- 5 actions per automation 
- Basic & Inline Forms
- Site Tracking

[Browse all 4 editions](https://www.g2.com/products/activecampaign/pricing)

#### Free Trial

Yes

### HubSpot Sales Hub

#### Entry-Level Pricing

Plan: Free HubSpot CRM

Price: $0.00

Description: A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.

Key Features:
- Contact management
- Contact website activity
- Companies

[Browse all 4 editions](https://www.g2.com/products/hubspot-sales-hub/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 3771 |
| **HubSpot Sales Hub** | 8.0/10 | 7579 |

#### Sales Force Automation

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Contact & Account Management** | 8.2 (2113 reviews) ✓ Verified | 8.7 (6151 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | 7.0 (1023 reviews) | Feature Not Available | 
| **Opportunity & Pipeline Mgmt.** | 7.9 (1772 reviews) ✓ Verified | 8.6 (6027 reviews) ✓ Verified | 
| **Task / Activity Management** | 7.7 (1688 reviews) ✓ Verified | 8.6 (6182 reviews) ✓ Verified | 
| **Territory & Quota Management** | 7.0 (1225 reviews) ✓ Verified | 7.8 (4202 reviews) ✓ Verified | 
| **Desktop Integration** | 7.6 (1437 reviews) ✓ Verified | 8.5 (5093 reviews) ✓ Verified | 
| **Product & Price List Management** | 7.0 (1211 reviews) ✓ Verified | 7.8 (3262 reviews) ✓ Verified | 
| **Quote & Order Management** | 6.9 (1143 reviews) ✓ Verified | 7.8 (3171 reviews) ✓ Verified | 
| **Customer Contract Management** | 7.3 (1286 reviews) ✓ Verified | 8.2 (2466 reviews) | 

#### Marketing Automation

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Email Marketing** | 9.0 (2326 reviews) ✓ Verified | 8.7 (5416 reviews) ✓ Verified | 
| **Campaign Management** | 8.8 (2213 reviews) ✓ Verified | 8.5 (5063 reviews) ✓ Verified | 
| **Lead Management** | 8.5 (2158 reviews) ✓ Verified | 8.7 (5253 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | 7.8 (1488 reviews) ✓ Verified | 8.1 (4451 reviews) ✓ Verified | 

#### Customer Support

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Case Management** | 7.6 (1475 reviews) ✓ Verified | 8.3 (3634 reviews) ✓ Verified | 
| **Customer Support Portal** | 7.7 (1633 reviews) ✓ Verified | 8.1 (2466 reviews) | 
| **Knowledge Base** | 7.9 (1767 reviews) ✓ Verified | 8.4 (3304 reviews) ✓ Verified | 
| **Call Center Features** | 7.0 (1328 reviews) ✓ Verified | 8.0 (3281 reviews) ✓ Verified | 
| **Support Analytics** | 7.5 (1456 reviews) ✓ Verified | 8.2 (3511 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Reporting** | 7.7 (1960 reviews) ✓ Verified | 8.2 (5839 reviews) ✓ Verified | 
| **Dashboards** | 7.9 (2149 reviews) ✓ Verified | 8.4 (6152 reviews) ✓ Verified | 
| **Forecasting** | 7.1 (1294 reviews) ✓ Verified | 8.0 (4299 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Social Collaboration Features** | 7.3 (1228 reviews) ✓ Verified | 8.0 (3812 reviews) ✓ Verified | 
| **Social Network Integration** | 7.3 (1332 reviews) ✓ Verified | 8.1 (2462 reviews) ✓ Verified | 
| **Mobile User Support** | 7.1 (1375 reviews) ✓ Verified | 7.7 (4131 reviews) ✓ Verified | 

#### Platform

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Customization** | 7.8 (1996 reviews) ✓ Verified | 8.1 (2953 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (1948 reviews) ✓ Verified | 8.3 (2590 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (2036 reviews) ✓ Verified | 8.5 (2988 reviews) ✓ Verified | 
| **Internationalization** | 7.3 (1456 reviews) ✓ Verified | 8.1 (2283 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.0 (1353 reviews) ✓ Verified | 7.5 (1976 reviews) | 
| **Document & Content Mgmt.** | Feature Not Available | 8.0 (2583 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.2 (2108 reviews) ✓ Verified | 8.6 (3018 reviews) ✓ Verified | 
| **Output Document Generation** | 7.4 (1479 reviews) ✓ Verified | 8.0 (1669 reviews) | 

#### Integration

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (1935 reviews) ✓ Verified | 8.4 (2269 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (1938 reviews) ✓ Verified | 8.2 (2393 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.8 (1640 reviews) ✓ Verified | 8.2 (2243 reviews) ✓ Verified | 

#### Generative AI

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | 6.1 (650 reviews) | 7.4 (685 reviews) | 

#### Agentic AI - CRM

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (90 reviews) | 7.2 (219 reviews) | 
| **Multi-step Planning** | 6.5 (89 reviews) | 7.2 (213 reviews) | 
| **Cross-system Integration** | 6.7 (91 reviews) | 7.3 (220 reviews) | 
| **Adaptive Learning** | 6.3 (87 reviews) | 7.1 (214 reviews) | 
| **Natural Language Interaction** | 6.5 (89 reviews) | 7.0 (217 reviews) | 
| **Proactive Assistance** | 6.5 (88 reviews) | 7.1 (215 reviews) | 
| **Decision Making** | 6.6 (89 reviews) | 7.2 (214 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 7449 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Email Marketing

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Building and Personalizing Emails** | 8.7 (6497 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.9 (6334 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.5 (6145 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.8 (5794 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Landing Pages and Forms** | 7.4 (4396 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.9 (4079 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.8 (3538 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 8.1 (4868 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.8 (3471 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Marketing Lead Database** | 8.3 (4372 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.0 (3965 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.5 (5124 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.0 (3493 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.5 (4362 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.1 (4005 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.2 (3798 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.0 (3580 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Program Management** | 8.0 (3492 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.8 (3107 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.2 (2638 reviews) | Not enough data | 
| **Budgeting** | 6.8 (2338 reviews) ✓ Verified | Not enough data | 

#### Social

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Social Listening** | 6.9 (2324 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.3 (2680 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.3 (2550 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.1 (2442 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.0 (2400 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Basic Reporting** | 8.1 (5204 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.6 (3590 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.2 (2920 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.1 (2725 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.9 (2443 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Customization ** | 7.9 (3730 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.2 (3546 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.3 (3707 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.5 (2402 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.0 (2134 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.4 (3733 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.5 (2427 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (221 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (221 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (219 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (218 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (222 reviews) | Not enough data | 
| **Decision Making** | 6.4 (220 reviews) | Not enough data | 

#### Integration

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (3758 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (3660 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.8 (3141 reviews) ✓ Verified | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.6/10 | 1884 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Messenger

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Sequencing** | 7.4 (1124 reviews) | Not enough data | 
| **AI** | 5.9 (976 reviews) | Not enough data | 
| **Live Chat** | 6.6 (1002 reviews) | Not enough data | 
| **Customization Interface** | 6.9 (1044 reviews) | Not enough data | 

#### Channels

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Social Media** | 6.4 (988 reviews) | Not enough data | 
| **Website** | 7.3 (1173 reviews) | Not enough data | 
| **Text Message (SMS)** | 6.0 (915 reviews) | Not enough data | 
| **Voice Assistants** | 5.5 (832 reviews) | Not enough data | 
| **Other** | 6.0 (839 reviews) | Not enough data | 

#### Customers

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Targeting** | 7.6 (1234 reviews) | Not enough data | 
| **Profiles** | 7.4 (1156 reviews) | Not enough data | 
| **Analytics** | 7.6 (1294 reviews) | Not enough data | 
| **Lead Gathering** | 7.6 (1235 reviews) | Not enough data | 
| **Sales Conversion** | 7.2 (1182 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (30 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (30 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (29 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (30 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.9 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (29 reviews) | Not enough data | 
| **Decision Making** | 6.2 (29 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Lead Generation

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | 8.4/10 | 836 |

#### Lead Facilitation

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 8.4 (525 reviews) | 
| **Lead Qualification** | Not enough data | 8.6 (622 reviews) | 
| **Lead Follow-up** | Not enough data | 8.9 (650 reviews) | 
| **Meeting Scheduling ** | Not enough data | 8.9 (657 reviews) | 

#### Organization

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 8.9 (678 reviews) | 
| **Data Entry** | Not enough data | 8.8 (665 reviews) | 
| **Integrations / APIs** | Not enough data | 8.6 (602 reviews) | 

#### Performance Analysis

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Coaching ** | Not enough data | 8.3 (555 reviews) | 
| **Peformance Tracking** | Not enough data | 8.8 (667 reviews) | 

#### Sales Analysis

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | Feature Not Available | 
| **Sales Forecasting ** | Not enough data | 8.7 (619 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (155 reviews) | 
| **AI Text Summarization** | Not enough data | 8.2 (154 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (18 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (17 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (18 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (18 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.9 (18 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (18 reviews) | 
| **Decision Making** | Not enough data | 8.1 (18 reviews) | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Diagnosis

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **IP Address ** | Not enough data | Not enough data | 
| **Domains** | Not enough data | Not enough data | 
| **Content ** | Not enough data | Not enough data | 
| **Policy Compliance** | Not enough data | Not enough data | 

#### Tracking

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Processing Time** | Not enough data | Not enough data | 
| **Placement ** | Not enough data | Not enough data | 
| **Open Rate** | Not enough data | Not enough data | 
| **Time to Open** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Domain Reputation** | Not enough data | Not enough data | 
| **Brand Reputation** | Not enough data | Not enough data | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.9/10 | 861 |
| **HubSpot Sales Hub** | 8.0/10 | 1882 |

#### Integrated Workflows

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Task Management** | 7.1 (605 reviews) | 8.8 (1637 reviews) | 
| **Email Tracking/Automation** | 8.6 (782 reviews) | 9.0 (1687 reviews) | 
| **Calls and Voice** | 6.3 (499 reviews) | 8.3 (1438 reviews) | 
| **Other Outreach Options ** | 6.7 (525 reviews) | 8.2 (1335 reviews) | 
| **CRM Integration** | 7.6 (632 reviews) | 8.8 (1525 reviews) | 
| **Calendar** | 6.9 (544 reviews) | 8.7 (1387 reviews) | 
| **Shared Records** | 6.9 (516 reviews) | 8.5 (1301 reviews) | 

#### Repeatability and Reportability

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Content Management** | 7.5 (623 reviews) | 8.6 (1477 reviews) | 
| **Workflow Management** | 7.5 (621 reviews) | 8.7 (1549 reviews) | 
| **Workflow Performance** | 7.4 (585 reviews) | 8.6 (1521 reviews) | 
| **Sales Coaching and Insights** | 6.7 (516 reviews) | 8.1 (1392 reviews) | 
| **Gamification** | 6.0 (472 reviews) | Feature Not Available | 

#### AI and Automation

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Lead Prioritization** | 7.1 (557 reviews) | 8.2 (1245 reviews) | 
| **Lead Scoring** | 7.1 (559 reviews) | 8.1 (1210 reviews) | 
| **Best Time of Day Scheduling** | 7.2 (565 reviews) | 8.1 (1201 reviews) | 
| **Buyer Intelligence** | 6.6 (498 reviews) | 7.8 (1082 reviews) | 
| **Machine Learning** | 6.4 (476 reviews) | 7.7 (1029 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | 6.1 (415 reviews) | 7.3 (493 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (35 reviews) | 7.0 (179 reviews) | 
| **Multi-step Planning** | 6.7 (35 reviews) | 7.1 (179 reviews) | 
| **Cross-system Integration** | 7.0 (35 reviews) | 7.1 (180 reviews) | 
| **Adaptive Learning** | 6.5 (35 reviews) | 7.2 (179 reviews) | 
| **Natural Language Interaction** | 6.6 (35 reviews) | 7.1 (180 reviews) | 
| **Proactive Assistance** | 6.6 (35 reviews) | 7.2 (180 reviews) | 
| **Decision Making** | 6.9 (35 reviews) | 7.1 (182 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 581 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Visitor Behavior

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Monitoring** | 7.6 (409 reviews) | Not enough data | 
| **Targeting** | 7.9 (399 reviews) | Not enough data | 
| **Guided Selling** | 7.1 (355 reviews) | Not enough data | 

#### Templates

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Library** | 7.3 (411 reviews) | Not enough data | 
| **Customization** | 8.0 (439 reviews) | Not enough data | 
| **Optimization** | 7.8 (411 reviews) | Not enough data | 

#### Personalization

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Recommendation** | 7.6 (400 reviews) | Not enough data | 
| **Content** | 7.6 (404 reviews) | Not enough data | 
| **Cart Abandonment** | 7.2 (360 reviews) | Not enough data | 
| **Search** | 7.1 (346 reviews) | Not enough data | 
| **Personalization Engine** | 7.3 (336 reviews) | Not enough data | 
| **Product Recommendations** | 7.1 (324 reviews) | Not enough data | 
| **A/B Testing** | 7.4 (346 reviews) | Not enough data | 
| **Personalized Messaging** | 8.0 (396 reviews) | Not enough data | 

#### Multichannel

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Web** | 7.4 (379 reviews) | Not enough data | 
| **Email** | 8.5 (463 reviews) | Not enough data | 
| **Mobile** | 7.6 (419 reviews) | Not enough data | 

#### Administration 

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Marketing Campaigns** | 8.5 (481 reviews) | Not enough data | 
| **Reports & Analytics** | 7.9 (469 reviews) | Not enough data | 
| **User Data** | 7.9 (439 reviews) | Not enough data | 
| **Integrations** | 8.0 (461 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Natural Language Interaction** | 7.6 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (13 reviews) | Not enough data | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | 7.7/10 | 387 |

#### Call Analytics

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Call Recording** | Not enough data | 8.2 (304 reviews) | 
| **Machine Learning** | Not enough data | 7.9 (270 reviews) | 
| **Call Analysis** | Not enough data | 8.0 (279 reviews) | 
| **Lead Qualification** | Not enough data | Feature Not Available | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Customer Scoring** | Not enough data | Feature Not Available | 
| **Speech-to-Text** | Not enough data | 7.5 (244 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.6 (112 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (25 reviews) | 
| **Multi-step Planning** | Not enough data | 7.5 (26 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (26 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (25 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.7 (24 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (24 reviews) | 
| **Decision Making** | Not enough data | 7.5 (25 reviews) | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.1/10 | 2445 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Templates

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Text and Themes** | 7.7 (2022 reviews) | Not enough data | 
| **Stock Images** | 6.3 (1517 reviews) | Not enough data | 
| **Proofing** | 7.0 (1618 reviews) | Not enough data | 
| **Mobile Responsive** | 7.5 (1682 reviews) | Not enough data | 

#### Edit

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Pre-Made** | 7.4 (1756 reviews) | Not enough data | 
| **Build** | 8.0 (1970 reviews) | Not enough data | 
| **HTML** | 7.4 (1664 reviews) | Not enough data | 

#### Logistics

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Analytics** | 7.8 (1819 reviews) | Not enough data | 
| **Issues** | 7.0 (1582 reviews) | Not enough data | 
| **Integrations** | 7.8 (1777 reviews) | Not enough data | 
| **Shareable Link** | 7.8 (1545 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | 6.0 (840 reviews) | Not enough data | 
| **AI Text Summarization** | 6.1 (676 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (110 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (109 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.8/10 | 248 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Text Messaging

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Bulk SMS** | 7.5 (161 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 6.9 (141 reviews) | Not enough data | 
| **Text Scheduler** | 7.6 (155 reviews) | Not enough data | 
| **Automatic Replies** | 7.6 (144 reviews) | Not enough data | 
| **Automatic URL Shortening** | 7.3 (132 reviews) | Not enough data | 
| **MMS Marketing** | Feature Not Available | Not enough data | 
| **Personalization** | 8.2 (171 reviews) | Not enough data | 
| **Transactional SMS** | 7.1 (144 reviews) | Not enough data | 

#### SMS Platform

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Reporting** | 7.7 (156 reviews) | Not enough data | 
| **Automation** | 8.8 (174 reviews) | Not enough data | 
| **White Label** | 7.6 (130 reviews) | Not enough data | 
| **Text-to-Landline** | 6.8 (123 reviews) | Not enough data | 
| **Short Codes** | 7.0 (125 reviews) | Not enough data | 
| **API Integration** | 8.0 (146 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 8.4 (20 reviews) | Not enough data | 
| **Multi-step Planning** | 8.5 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (20 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.3 (20 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (20 reviews) | Not enough data | 
| **Decision Making** | 8.2 (20 reviews) | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.5/10 | 256 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Design and Customization

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Pre-Designed Templates** | 7.7 (203 reviews) | Not enough data | 
| **Pop-Up Types** | 7.6 (198 reviews) | Not enough data | 
| **No-Code Customization** | 8.1 (180 reviews) | Not enough data | 
| **Mobile Optimized** | 8.0 (190 reviews) | Not enough data | 

#### Campaigns

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Targeting** | 7.9 (169 reviews) | Not enough data | 
| **Triggered Campaigns** | 8.3 (180 reviews) | Not enough data | 
| **A/B Testing** | 7.9 (147 reviews) | Not enough data | 
| **Analytics** | 7.8 (181 reviews) | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **CRM/Email Integrations** | 8.1 (173 reviews) | Not enough data | 
| **WCM Integrations** | 6.7 (116 reviews) | Not enough data | 
| **E-Commerce Integrations** | 7.9 (131 reviews) | Not enough data | 
| **Social Media Integrations** | 7.3 (144 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | 6.1 (65 reviews) | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (16 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 348 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Attribution Modeling

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Single-Touch Attribution** | 7.1 (207 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 7.1 (199 reviews) | Not enough data | 
| **Algorithmic Attribution** | 6.8 (190 reviews) | Not enough data | 
| **Cross-Device Attribution** | 6.8 (189 reviews) | Not enough data | 
| **Offline Attribution** | 6.3 (176 reviews) | Not enough data | 
| **Custom Attribution** | 7.0 (190 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (8 reviews) | Not enough data | 

#### Marketing

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **B2B Attribution** | 7.2 (199 reviews) | Not enough data | 
| **B2C Attribution** | 7.1 (195 reviews) | Not enough data | 
| **Marketing Channels** | 7.3 (211 reviews) | Not enough data | 
| **Integrations** | 7.9 (250 reviews) | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Dashboards** | 7.5 (283 reviews) | Not enough data | 
| **Data Visualizations** | 7.3 (264 reviews) | Not enough data | 
| **Custom Reporting** | 7.0 (250 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.9/10 | 471 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Platform Interoperability

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Close Ecosystem API** | 7.8 (201 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (17 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (17 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (17 reviews) | Not enough data | 
| **Decision Making** | 7.3 (17 reviews) | Not enough data | 

#### Social Functionality

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Social Functionality** | 7.9 (300 reviews) | Not enough data | 

#### Campaign Management

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (348 reviews) | Not enough data | 
| **Campaign Optimization** | 8.3 (320 reviews) | Not enough data | 
| **Reach** | 8.1 (305 reviews) | Not enough data | 
| **Bulk Editing** | 7.8 (284 reviews) | Not enough data | 
| **Batch Uploading** | 7.9 (273 reviews) | Not enough data | 
| **Brand Safety** | 8.3 (264 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (257 reviews) | Not enough data | 
| **Frequency Capping** | 7.9 (238 reviews) | Not enough data | 
| **Budget Pacing** | 7.7 (230 reviews) | Not enough data | 
| **Creative Optimization** | 7.9 (264 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (238 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (220 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.7 (222 reviews) | Not enough data | 

#### Targeting

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Targeting** | 8.3 (294 reviews) | Not enough data | 
| **Retargeting** | 8.3 (282 reviews) | Not enough data | 
| **Geo-Targeting** | 7.8 (255 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (249 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **API / Integrations** | 8.2 (308 reviews) | Not enough data | 
| **Custom Reports** | 8.0 (287 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (300 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (336 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.4 (270 reviews) | Not enough data | 
| **Customization** | 8.3 (302 reviews) | Not enough data | 
| **Workflow Capability** | 8.6 (297 reviews) | Not enough data | 
| **Internationalization** | 8.1 (242 reviews) | Not enough data | 
| **Notifications** | 8.1 (286 reviews) | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | 8.4/10 | 11 |

#### Responses

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Personalization** | Not enough data | 8.3 (10 reviews) | 
| **Route To Human** | Not enough data | 8.5 (10 reviews) | 
| **Natural Language Understanding (NLU)** | Not enough data | 7.7 (10 reviews) | 

#### Automation - AI Agents

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | 8.9 (9 reviews) | 
| **Customer Interaction Automation** | Not enough data | 9.1 (9 reviews) | 
| **Lead Generation** | Not enough data | 8.7 (9 reviews) | 
| **Document Processing** | Not enough data | 8.5 (9 reviews) | 
| **Feedback Collection** | Not enough data | 8.8 (8 reviews) | 

#### Platform

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Conversation Editor** | Not enough data | 8.2 (10 reviews) | 
| **Integration** | Not enough data | 8.3 (10 reviews) | 
| **Human-In-The-Loop** | Not enough data | 8.9 (9 reviews) | 

#### Autonomy -  AI Agents

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Independent Decision Making** | Not enough data | 7.8 (9 reviews) | 
| **Adaptive Responses** | Not enough data | 7.8 (9 reviews) | 
| **Task Execution** | Not enough data | 8.0 (9 reviews) | 
| **Problem Solving** | Not enough data | 7.6 (9 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 9.1 (9 reviews) | 
| **AI Text Summarization** | Not enough data | 9.0 (10 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 722 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Page Customization

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Drag and Drop** | 8.2 (586 reviews) | Not enough data | 
| **Templates** | 7.9 (612 reviews) | Not enough data | 
| **Advanced Customization** | 7.8 (530 reviews) | Not enough data | 
| **Content Library** | 7.6 (552 reviews) | Not enough data | 

#### Page Optimization

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **A/B Testing** | 7.6 (425 reviews) | Not enough data | 
| **Mobile Responsive** | 7.8 (529 reviews) | Not enough data | 
| **Web Analytics** | 7.5 (472 reviews) | Not enough data | 
| **SEO** | 7.2 (413 reviews) | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **E-Commerce Integration** | 7.5 (405 reviews) | Not enough data | 
| **Email Marketing Integration** | 8.5 (542 reviews) | Not enough data | 
| **Domain Integration** | 8.2 (515 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | 6.2 (166 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.2/10 | 766 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Customization

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Custom Fields** | 8.0 (663 reviews) | Not enough data | 
| **Conditional Logic** | 7.5 (553 reviews) | Not enough data | 
| **Multi-page Forms** | 6.8 (464 reviews) | Not enough data | 
| **Design** | 7.4 (653 reviews) | Not enough data | 

#### Additional Functionality

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Embedded Forms** | 7.9 (672 reviews) | Not enough data | 
| **Offline Capability** | 5.7 (423 reviews) | Not enough data | 
| **Notifications** | 7.4 (531 reviews) | Not enough data | 
| **Payments** | 6.2 (433 reviews) | Not enough data | 
| **Mobile Forms** | 7.0 (507 reviews) | Not enough data | 

### Business Scheduling

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | 8.4/10 | 772 |

#### Integrations

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **MS Teams Integration** | Not enough data | 8.3 (523 reviews) | 
| **Email Integration** | Not enough data | 9.0 (721 reviews) | 
| **Zoom Integration** | Not enough data | 8.3 (588 reviews) | 
| **Google Meet Integration** | Not enough data | 8.4 (578 reviews) | 
| **Salesforce Integration** | Not enough data | 7.7 (487 reviews) | 

#### Branding & Customizatio

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Custom Booking Page** | Not enough data | 8.6 (628 reviews) | 
| **Personalized Links** | Not enough data | 8.7 (648 reviews) | 
| **Personalized Web Embed** | Not enough data | 8.4 (569 reviews) | 

#### Automatic Rules & Configurations

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Set Working Hours** | Not enough data | 8.7 (622 reviews) | 
| **Automatic Updates** | Not enough data | 8.9 (631 reviews) | 
| **Buffer Times** | Not enough data | 8.5 (588 reviews) | 

#### Agentic AI - Business Scheduling

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (47 reviews) | 
| **Multi-step Planning** | Not enough data | 7.6 (46 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 8.2/10 | 12 |
| **HubSpot Sales Hub** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Transactional Messages** | 8.3 (11 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 7.9 (11 reviews) | Not enough data | 
| **Conversational Messaging** | 8.0 (11 reviews) | Not enough data | 
| **Personalization** | 8.5 (11 reviews) | Not enough data | 
| **Promotional Messages** | 8.0 (11 reviews) | Not enough data | 
| **Automated Replies** | 8.0 (11 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Segmentation** | 8.5 (11 reviews) | Not enough data | 
| **API Integration** | 8.3 (11 reviews) | Not enough data | 
| **WhatsApp Commerce** | 8.2 (11 reviews) | Not enough data | 
| **Analytics** | 8.2 (11 reviews) | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | 6.1/10 | 17 |

#### Agentic AI - Visitor Identification

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 6.0 (17 reviews) | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 601 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (26 reviews) | Not enough data | 
| **Decision Making** | 7.2 (26 reviews) | Not enough data | 

#### Attribution

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Lead Opportunity** | 8.1 (433 reviews) | Not enough data | 
| **Lead Assignment** | 8.2 (410 reviews) | Not enough data | 
| **Pipeline Acceleration** | 8.0 (392 reviews) | Not enough data | 

#### Discovery

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Lead Management** | 8.1 (444 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.2 (451 reviews) | Not enough data | 
| **Lead Context** | 8.0 (400 reviews) | Not enough data | 

#### Management

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Conversion Viability** | 8.0 (385 reviews) | Not enough data | 
| **Workflow** | 8.3 (427 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Data Synchronization** | 8.1 (406 reviews) | Not enough data | 
| **Analysis** | 8.1 (435 reviews) | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | 8.0/10 | 1388 |

#### Agentic AI - Sales Performance Management

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (82 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.8 (82 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (82 reviews) | 

#### Incentives

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Badges** | Not enough data | 7.9 (770 reviews) | 
| **Triggers** | Not enough data | 8.1 (848 reviews) ✓ Verified | 
| **Commission Calculator** | Not enough data | 7.5 (719 reviews) ✓ Verified | 
| **Leaderboards** | Not enough data | 8.3 (944 reviews) | 

#### Personalization

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Profiles** | Not enough data | 8.4 (967 reviews) | 
| **Custom Reports** | Not enough data | 8.5 (1100 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.8 (1199 reviews) ✓ Verified | 
| **Goal Setting** | Not enough data | 8.5 (991 reviews) ✓ Verified | 

#### Administrative

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Integration** | Not enough data | 8.6 (1022 reviews) ✓ Verified | 
| **Employee Structure** | Not enough data | 8.4 (903 reviews) ✓ Verified | 
| **Behavior Monitoring** | Not enough data | 8.3 (857 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | 7.8/10 | 2525 |

#### Agentic AI - Email Tracking

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (117 reviews) | 
| **Multi-step Planning** | Not enough data | 6.9 (117 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (117 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (117 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.8 (116 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (117 reviews) | 
| **Decision Making** | Not enough data | 6.9 (118 reviews) | 

#### Analytics

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Open Rates** | Not enough data | 8.7 (2097 reviews) | 
| **Link Activity** | Not enough data | 8.8 (2083 reviews) | 
| **Attachment Activity** | Not enough data | Feature Not Available | 

#### Customizations

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.8 (2136 reviews) | 
| **Email Scheduling** | Not enough data | 8.9 (2135 reviews) | 
| **Notifications** | Not enough data | 8.8 (2232 reviews) | 
| **Email Categorization** | Not enough data | Feature Not Available | 
| **Templates** | Not enough data | 8.9 (2211 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (484 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.7/10 | 464 |
| **HubSpot Sales Hub** | 8.0/10 | 1859 |

#### Agentic AI - Sales Analytics

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (19 reviews) | 6.9 (105 reviews) | 
| **Cross-system Integration** | 8.1 (19 reviews) | 7.1 (103 reviews) | 
| **Adaptive Learning** | 8.1 (19 reviews) | 7.2 (101 reviews) | 
| **Natural Language Interaction** | 7.8 (19 reviews) | 7.3 (103 reviews) | 
| **Proactive Assistance** | 8.3 (19 reviews) | 7.2 (102 reviews) | 

#### Data Sourcing

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Data Sourcing** | 7.8 (286 reviews) | 8.3 (1357 reviews) | 
| **Exporting & Sharing Data** | 7.9 (314 reviews) | 8.4 (1426 reviews) | 
| **Multi-Device Data Visualization** | 7.8 (270 reviews) | 8.2 (1290 reviews) | 
| **Interactive Dashboards** | 7.9 (309 reviews) | 8.6 (1546 reviews) | 
| **Data Segmentation** | 8.1 (331 reviews) | 8.4 (1388 reviews) | 

#### Predictive Analytics

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Lead Scoring** | 8.0 (293 reviews) | 8.1 (1346 reviews) | 
| **Opportunity Scoring** | 7.8 (277 reviews) | 8.2 (1302 reviews) | 
| **Risk Analysis** | 7.3 (241 reviews) | 7.7 (1131 reviews) | 
| **Live Forecasting** | 7.4 (267 reviews) | 7.9 (1263 reviews) | 

#### Sales Management

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Live Pipeline Management** | 8.2 (319 reviews) | 8.8 (1553 reviews) | 
| **Sales Gamification** | 7.6 (181 reviews) | 7.9 (1245 reviews) | 
| **Account-Based Analytics** | 8.0 (305 reviews) | 8.4 (1407 reviews) | 
| **Activity Tracking** | 8.3 (350 reviews) | 8.9 (1620 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | 8.3/10 | 1509 |

#### Agentic AI - Outbound Call Tracking

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (62 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (60 reviews) | 

#### Calling

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Record Calls** | Not enough data | 8.6 (1192 reviews) | 
| **Generate Location** | Not enough data | 8.1 (983 reviews) | 
| **Call Types** | Not enough data | 8.6 (1151 reviews) | 
| **Click-to-Call** | Not enough data | 8.7 (1182 reviews) | 
| **Auto Dialer** | Not enough data | 7.9 (70 reviews) | 

#### Contacts

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Personalization** | Not enough data | 8.7 (1257 reviews) | 
| **Information Locater** | Not enough data | 8.4 (1100 reviews) | 
| **Record Prospect Data** | Not enough data | 8.6 (1160 reviews) | 

#### Insights

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Notes** | Not enough data | 9.0 (1347 reviews) | 
| **Daily Summary** | Not enough data | 8.7 (1188 reviews) | 
| **Automated Voicemails** | Not enough data | Feature Not Available | 
| **Automated Emails** | Not enough data | Feature Not Available | 
| **Sorts Prospects** | Not enough data | 8.4 (1092 reviews) | 
| **Automated Note Taking** | Not enough data | 7.5 (67 reviews) | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | 7.7/10 | 1025 |

#### Agentic AI - Sales Enablement

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (61 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (60 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (59 reviews) | 

#### Content Management

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Content Import** | Not enough data | 8.4 (805 reviews) | 
| **Content Creation** | Not enough data | Feature Not Available | 
| **Templates** | Not enough data | Feature Not Available | 
| **Advanced Search** | Not enough data | 8.2 (813 reviews) | 
| **Content Storage** | Not enough data | 8.3 (800 reviews) | 

#### Analytics

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Reporting** | Not enough data | 8.4 (884 reviews) | 
| **Alerts** | Not enough data | 8.4 (884 reviews) | 
| **Account-Based Engagement** | Not enough data | 8.4 (827 reviews) | 
| **Content Utilization** | Not enough data | 8.3 (801 reviews) | 

#### Learning Management - Sales Enablement

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Sales Training ** | Not enough data | 7.5 (38 reviews) | 
| **Sales Coaching** | Not enough data | 7.4 (38 reviews) | 
| **Sales Onboarding** | Not enough data | 7.7 (39 reviews) | 

#### Revenue Enablement - Sales Enablement

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | 7.2 (37 reviews) | 
| **AI and Automation** | Not enough data | 7.1 (39 reviews) | 
| **End-to-End Customer Journey Insights** | Not enough data | 7.4 (38 reviews) | 

### Insurance CRM

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Relationship Management - Insurance CRM

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Renewal Management** | Not enough data | Not enough data | 
| **Client Communication Tools** | Not enough data | Not enough data | 
| **Lead Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Winbacks** | Not enough data | Not enough data | 
| **Communication History** | Not enough data | Not enough data | 
| **Activity Management** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 

#### Follow up Automation - Insurance CRM

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Automated Follow-Ups** | Not enough data | Not enough data | 
| **Marketing Campaigns** | Not enough data | Not enough data | 

#### Document Management - Insurance CRM

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Documentation handling** | Not enough data | Not enough data | 

#### Integrations & Reports - Insurance CRM

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Reporting & Analytics** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Marketing Distribution

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [CRM Software](https://www.g2.com/categories/crm), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics)

**Unique to ActiveCampaign (15):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)

**Unique to HubSpot Sales Hub (10):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Business Scheduling Software](https://www.g2.com/categories/business-scheduling), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Insurance CRM Software](https://www.g2.com/categories/insurance-crm)


---
## Reviewer Demographics

### By Company Size

| Segment | ActiveCampaign | HubSpot Sales Hub | 
|---|---|---|
| **Small-Business** | 91.9% | 60.9% | 
| **Mid-Market** | 7.1% | 35.2% | 
| **Enterprise** | 1.0% | 4.0% | 

### By Industry

#### ActiveCampaign

- **Marketing and Advertising:** 14.4%
- **Health, Wellness and Fitness:** 11.3%
- **Professional Training & Coaching:** 9.2%
- **E-Learning:** 4.5%
- **Computer Software:** 3.3%
- **Financial Services:** 3.2%
- **Information Technology and Services:** 3.2%
- **Education Management:** 2.9%
- **Management Consulting:** 2.6%
- **Real Estate:** 2.6%
- **Other:** 42.9%

#### HubSpot Sales Hub

- **Computer Software:** 16.0%
- **Information Technology and Services:** 12.2%
- **Marketing and Advertising:** 9.9%
- **Financial Services:** 4.3%
- **Education Management:** 3.2%
- **Real Estate:** 2.8%
- **Internet:** 2.2%
- **Hospital & Health Care:** 1.8%
- **Staffing and Recruiting:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Other:** 44.5%

---
## Alternatives

### Alternatives to ActiveCampaign

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2561 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1232 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5420 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1185 reviews)

### Alternatives to HubSpot Sales Hub

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25784 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9646 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2927 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1232 reviews)
- [Salesmate](https://www.g2.com/products/salesmate/reviews) — 4.7/5 stars (114 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3568 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2037 reviews)
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — 4.6/5 stars (812 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (302 reviews)

---
## Top Discussions

### ActiveCampaign

- Title: [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) — 20 comments
  > **Top comment:** "Email Marketing. "
- Title: [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) — 7 comments
  > **Top comment:** "YES, for an additional charge"
- Title: [Is anyone able to tell me how to increase my conversion rate?](https://www.g2.com/discussions/is-anyone-able-to-tell-me-how-to-increase-my-conversion-rate) — 6 comments, 1 upvote
  > **Top comment:** "Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and..."
- Title: [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Max -  I'll paste the official AC definition here and then comment with an example:

"a Goal action is a way to move a contact to another location..."
- Title: [Why doesn't anyone have a YouTube channel exhausting all the uses and capabilities of ActiveCampaign? I would love to see a channel and I'd love to see the AC Consultants hosting their own meetups and pushing the platform but I guess that is just me!](https://www.g2.com/discussions/why-doesn-t-anyone-have-a-youtube-channel-exhausting-all-the-uses-and-capabilities-of-activecampaign-i-would-love-to-see-a-channel-and-i-d-love-to-see-the-ac-consultants-hosting-their-own-meetups-and-pushing-the-platform-but-i-guess-that-is-just-me) — 4 comments, 1 upvote
  > **Top comment:** "You're not alone, I'd love that too!"

### HubSpot Sales Hub

- Title: [Can I automate multiple scheduled sales email sends based on the suggested optimized send times?](https://www.g2.com/discussions/can-i-automate-multiple-scheduled-sales-email-sends-based-on-the-suggested-optimized-send-times) — 6 comments, 1 upvote
  > **Top comment:** "Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences."
- Title: [What is HubSpot Sales Hub used for?](https://www.g2.com/discussions/what-is-hubspot-sales-hub-used-for) — 5 comments
  > **Top comment:** "Hubspot Sales is a client management or engagement tool. Hubspot is split into two main categories Sales and Marketing. As the question is around sales -..."
- Title: [Will Hubspot connect well with variety of accounting softwares?](https://www.g2.com/discussions/will-hubspot-connect-well-with-variety-of-accounting-softwares) — 5 comments, 2 upvotes
  > **Top comment:** "There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant..."
- Title: [How has HubSpot Sales Hub impacted the sales pipeline management in small to mid-sized businesses?](https://www.g2.com/discussions/how-has-hubspot-sales-hub-impacted-the-sales-pipeline-management-in-small-to-mid-sized-businesses) — 4 comments
  > **Top comment:** "HubSpot Sales Hub helps small and mid-sized businesses manage their sales pipeline better by:

Giving a clear view of all leads and deals.
Automating..."
- Title: [Sequences](https://www.g2.com/discussions/24872-sequences) — 4 comments, 1 upvote
  > **Top comment:** "Yes, you can do either... You can export a list of people who belong to a specific segment (list) or you can add a new "sequence" and enroll those already in..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/activecampaign-vs-hubspot-sales-hub)