Compare ActiveCampaign and HoneyBook 
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (98.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$29.00 1 Users Per Month
ActiveCampaign
Star Rating
(14,617)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansHoneyBook
Star Rating
(190)4.4 out of 5
Market Segments
Small-Business (98.4% of reviews)
Pros & Cons
Entry-Level Pricing
$29.00 1 Users Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in marketing automation, with users praising its flexible workflow builder that allows for detailed customer journeys based on user behavior. This feature significantly enhances the ability to send targeted emails automatically, saving time and effort.
- Users say HoneyBook stands out for its ease of use, particularly for small businesses. Reviewers appreciate how it integrates essential business functions like invoicing, questionnaires, and proposals into a single platform, making it user-friendly and efficient for daily operations.
- According to verified reviews, ActiveCampaign's advanced segmentation and integrated CRM capabilities allow businesses to create personalized campaigns and track customer engagement effectively. Users highlight how this all-in-one approach simplifies their marketing efforts.
- Reviewers mention that while HoneyBook offers a range of integrations, it particularly shines in project management features. Users find it beneficial for managing client relationships, especially in industries like real estate, where they can easily integrate tools like FloDesk and Canva.
- G2 reviewers note that ActiveCampaign has a higher overall satisfaction score, reflecting its robust features and user support. Users appreciate the platform's ability to make complex marketing automation feel personal and approachable, enhancing their communication strategies.
- Users highlight HoneyBook's strong customer support, with many reporting quick resolutions to issues. This reliability is crucial for small business owners who rely on the platform daily, ensuring they can maintain smooth operations without significant downtime.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
HoneyBook
Starter Plan
$29.00
1 Users Per Month
Start with everything you need to create great client experiences.
- Unlimited clients and projects
- Invoices and payments
- Proposals and contracts
Free Trial
ActiveCampaign
Free Trial is available
HoneyBook
Free Trial is available
Ratings
Meets Requirements
8.8
11,141
8.8
144
Ease of Use
8.2
11,257
8.8
144
Ease of Setup
8.0
7,190
8.6
83
Ease of Admin
8.4
6,338
8.7
62
Quality of Support
8.5
10,314
9.1
133
Has the product been a good partner in doing business?
8.8
6,196
9.2
61
Product Direction (% positive)
8.2
10,547
8.6
144
Features by Category
Sales Force Automation
8.2
2102
|
Verified
8.9
73
|
Verified
7.0
1018
8.6
50
7.9
1764
|
Verified
8.9
71
|
Verified
7.7
1680
|
Verified
8.7
74
|
Verified
7.0
1220
|
Verified
8.1
44
7.6
1431
|
Verified
8.8
53
|
Verified
7.0
1206
|
Verified
8.7
61
|
Verified
6.9
1138
|
Verified
8.8
68
|
Verified
7.3
1280
|
Verified
9.3
74
|
Verified
Marketing Automation
9.0
2316
|
Verified
7.7
56
|
Verified
8.8
2204
|
Verified
Feature Not Available
8.5
2150
|
Verified
8.9
71
|
Verified
7.8
1483
|
Verified
Feature Not Available
Customer Support
7.6
1470
|
Verified
8.8
66
|
Verified
7.7
1628
|
Verified
8.5
73
|
Verified
7.9
1762
|
Verified
8.7
73
|
Verified
7.0
1323
|
Verified
7.5
53
|
Verified
7.5
1450
|
Verified
8.1
55
|
Verified
Reporting & Analytics
7.7
1952
|
Verified
8.1
69
|
Verified
7.9
2144
|
Verified
8.9
74
|
Verified
7.1
1289
|
Verified
8.0
53
Mobile & Social
7.3
1223
|
Verified
8.5
50
7.3
1327
|
Verified
8.4
52
|
Verified
7.1
1370
|
Verified
8.6
63
|
Verified
Platform
7.8
1983
|
Verified
8.4
64
|
Verified
8.0
1937
|
Verified
8.8
62
|
Verified
8.1
2028
|
Verified
8.9
58
|
Verified
7.3
1452
|
Verified
8.3
51
|
Verified
7.0
1349
|
Verified
7.6
40
|
Verified
Feature Not Available
8.6
59
|
Verified
8.2
2100
|
Verified
9.2
65
|
Verified
7.4
1475
|
Verified
8.9
55
|
Verified
Integration
8.1
1929
|
Verified
8.1
54
|
Verified
8.1
1935
|
Verified
8.7
50
|
Verified
7.8
1635
|
Verified
7.7
46
Generative AI
6.1
644
7.5
19
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6479
|
Verified
Not enough data
8.9
6312
|
Verified
Not enough data
8.5
6140
|
Verified
Not enough data
8.8
5773
|
Verified
Not enough data
Online Marketing
7.4
4387
|
Verified
Not enough data
7.9
4075
|
Verified
Not enough data
7.8
3533
|
Verified
Not enough data
8.1
4864
|
Verified
Not enough data
7.8
3468
|
Verified
Not enough data
Lead Management
8.3
4360
|
Verified
Not enough data
8.0
3961
|
Verified
Not enough data
8.5
5108
|
Verified
Not enough data
8.0
3489
|
Verified
Not enough data
8.5
4355
|
Verified
Not enough data
8.1
3998
|
Verified
Not enough data
8.2
3794
|
Verified
Not enough data
8.0
3573
|
Verified
Not enough data
Campaign Management
8.0
3488
|
Verified
Not enough data
7.8
3104
|
Verified
Not enough data
7.2
2635
Not enough data
6.8
2335
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2676
|
Verified
Not enough data
7.3
2547
|
Verified
Not enough data
7.1
2440
|
Verified
Not enough data
7.0
2398
|
Verified
Not enough data
Reporting & Analytics
8.1
5189
|
Verified
Not enough data
7.6
3588
|
Verified
Not enough data
7.2
2918
|
Verified
Not enough data
7.1
2723
|
Verified
Not enough data
6.9
2441
|
Verified
Not enough data
Platform
7.9
3719
|
Verified
Not enough data
8.2
3523
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2400
|
Verified
Not enough data
7.0
2133
|
Verified
Not enough data
8.4
3714
|
Verified
Not enough data
7.5
2424
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
219
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.5
222
Not enough data
Integration
8.1
3754
|
Verified
Not enough data
8.1
3651
|
Verified
Not enough data
7.8
3127
|
Verified
Not enough data
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Not enough data
Edit
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Not enough data
Logistics
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1774
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
838
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Invoice Generation
Not enough data
9.1
79
Not enough data
9.3
74
Not enough data
9.2
68
Invoice Processing
Not enough data
8.9
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Not enough data
9.0
76
Not enough data
8.4
61
Not enough data
8.6
45
Not enough data
9.3
70
|
Verified
Integration
Not enough data
8.4
59
Not enough data
8.6
75
Not enough data
8.5
38
Not enough data
8.8
52
|
Verified
Agentic AI - Invoice Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Payment Processing
Not enough data
Feature Not Available
Not enough data
8.7
71
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Administration
Not enough data
8.5
61
Not enough data
Feature Not Available
Not enough data
7.1
66
Not enough data
Feature Not Available
Not enough data
8.4
37
Not enough data
8.4
39
Not enough data
Feature Not Available
Payment Options
Not enough data
8.5
33
Not enough data
9.0
73
Security
Not enough data
8.6
46
Platform
Not enough data
8.5
56
Not enough data
8.3
41
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Bill Generation
Not enough data
9.1
70
Not enough data
9.2
71
Not enough data
9.2
66
Bill Processing
Not enough data
Feature Not Available
Not enough data
8.8
49
Not enough data
9.0
63
Integration
Not enough data
8.4
57
Not enough data
Feature Not Available
Not enough data
8.4
35
Agentic AI - Billing
Not enough data
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Notifications
Not enough data
9.4
36
Not enough data
9.4
36
Not enough data
9.4
36
Settings
Not enough data
9.1
33
Not enough data
9.5
34
Not enough data
Feature Not Available
Personalization
Not enough data
9.2
38
Not enough data
9.3
34
Integrations
Not enough data
Feature Not Available
Not enough data
8.8
33
Not enough data
Feature Not Available
Not enough data
8.7
25
Not enough data
8.7
32
Generative AI
Not enough data
7.5
12
Not enough data
7.2
12
Not enough data
7.2
12
Not enough data
7.2
12
Not enough data
7.1
13
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
8.0
659
9.1
42
7.5
551
Feature Not Available
6.8
463
9.4
35
7.4
652
9.1
41
Additional Functionality
7.9
670
9.2
40
5.7
422
7.7
24
7.4
530
9.5
36
6.2
432
9.1
37
7.0
506
9.2
38
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and HoneyBook are categorized as CRM and Online Form Builder
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Marketing Automation, Email Deliverability, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
HoneyBook is categorized as Invoice Management, Online Appointment Scheduling, Billing, and Payment Processing
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HoneyBook
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Photography
38.0%
Events Services
12.5%
Graphic Design
7.6%
Marketing and Advertising
7.6%
Design
5.4%
Other
28.8%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is HoneyBook used for?
2 Comments
AM
Is limited to U.S. and Canada only. There is 0 localization support for other timezones or currencies.Read more
What is HoneyBook?
2 Comments
DS
HoneyBook is a full function CRM databased and workflow management tool for small businesses. It is a comprehensive platform that offers both computer based...Read more
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