# ActiveCampaign vs Gravity Forms Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ActiveCampaign excels in its automation capabilities, with users praising the **visual automation builder** that allows for easy creation of complex workflows. This feature helps users visualize the paths contacts take, making it a strong choice for those who prioritize automation in their marketing efforts.
- **Users say** Gravity Forms stands out for its **user-friendly interface** and seamless integration with WordPress. Many appreciate how it allows for the creation of complex forms with advanced logic, making it ideal for users who need flexibility and customization in their forms.
- **According to verified reviews** , ActiveCampaign has a higher overall satisfaction score, indicating that users feel more positively about their experience with the platform. This is reflected in the numerous recent reviews highlighting its ease of use and integration capabilities, such as with Google Sheets.
- **Reviewers mention** that Gravity Forms offers robust **conditional logic** and powerful integrations, which are essential for users looking to connect their forms with various applications. This feature is particularly beneficial for businesses that rely on multiple tools to manage their processes.
- **G2 reviewers highlight** that while ActiveCampaign has a slightly lower score in ease of setup compared to Gravity Forms, its comprehensive features and automation tools often outweigh this drawback for users who need advanced marketing functionalities.
- **Users report** that Gravity Forms provides excellent support for **custom fields** and **multi-page forms** , making it a great option for those who require detailed data collection and a more organized form experience. This flexibility is a significant advantage for users with specific data needs.



| | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 14,683 | 247 | 
| **Largest Market Segment** | Small-Business (91.9% of reviews) | Small-Business (83.2% of reviews) | 
| **Entry Level Price** | Starting at $15.00 Per Month | $59 Per Year | 

---
## Top Pros & Cons

### ActiveCampaign

Pros:
- Ease of Use (847 reviews)
- Automation (787 reviews)

Cons:
- Learning Curve (418 reviews)
- Expensive (403 reviews)

### Gravity Forms

Pros:
- Flexibility (3 reviews)
- Ease of Use (2 reviews)

Cons:
- Expensive (2 reviews)
- Complex Features (1 reviews)

---
## Ratings Comparison
| Rating | ActiveCampaign | Gravity Forms | 
|---|---|---|
  | **Meets Requirements** | 8.8 (11206 reviews) | 9.1 (181 reviews) | 
  | **Ease of Use** | 8.2 (11325 reviews) | 9.0 (183 reviews) | 
  | **Ease of Setup** | 8.0 (7261 reviews) | 9.0 (134 reviews) | 
  | **Ease of Admin** | 8.4 (6350 reviews) | 8.9 (124 reviews) | 
  | **Quality of Support** | 8.5 (10371 reviews) | 8.8 (143 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (6208 reviews) | 9.4 (102 reviews) | 
  | **Product Direction (% positive)** | 8.2 (10600 reviews) | 8.0 (166 reviews) | 

---
## Pricing

### ActiveCampaign

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $15.00 Per Month

Description: Get started with personalized marketing campaigns.

Key Features:
- 5 actions per automation 
- Basic & Inline Forms
- Site Tracking

[Browse all 4 editions](https://www.g2.com/products/activecampaign/pricing)

#### Free Trial

Yes

### Gravity Forms

#### Entry-Level Pricing

Plan: Basic License

Price: $59 Per Year

Description: Great for bloggers or small ventures who need a single site installation with simple email capture and marketing.

Key Features:
- 1 Site
- Unlimited Forms
- Unlimited Entries

[Browse all 3 editions](https://www.g2.com/products/gravity-forms/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 3771 |
| **Gravity Forms** | N/A | N/A |

#### Sales Force Automation

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Contact & Account Management** | 8.2 (2113 reviews) ✓ Verified | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | 7.0 (1023 reviews) | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | 7.9 (1772 reviews) ✓ Verified | Not enough data | 
| **Task / Activity Management** | 7.7 (1688 reviews) ✓ Verified | Not enough data | 
| **Territory & Quota Management** | 7.0 (1225 reviews) ✓ Verified | Not enough data | 
| **Desktop Integration** | 7.6 (1437 reviews) ✓ Verified | Not enough data | 
| **Product & Price List Management** | 7.0 (1211 reviews) ✓ Verified | Not enough data | 
| **Quote & Order Management** | 6.9 (1143 reviews) ✓ Verified | Not enough data | 
| **Customer Contract Management** | 7.3 (1286 reviews) ✓ Verified | Not enough data | 

#### Marketing Automation

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Email Marketing** | 9.0 (2326 reviews) ✓ Verified | Not enough data | 
| **Campaign Management** | 8.8 (2213 reviews) ✓ Verified | Not enough data | 
| **Lead Management** | 8.5 (2158 reviews) ✓ Verified | Not enough data | 
| **Marketing ROI Analytics** | 7.8 (1488 reviews) ✓ Verified | Not enough data | 

#### Customer Support

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Case Management** | 7.6 (1475 reviews) ✓ Verified | Not enough data | 
| **Customer Support Portal** | 7.7 (1633 reviews) ✓ Verified | Not enough data | 
| **Knowledge Base** | 7.9 (1767 reviews) ✓ Verified | Not enough data | 
| **Call Center Features** | 7.0 (1328 reviews) ✓ Verified | Not enough data | 
| **Support Analytics** | 7.5 (1456 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Reporting** | 7.7 (1960 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 7.9 (2149 reviews) ✓ Verified | Not enough data | 
| **Forecasting** | 7.1 (1294 reviews) ✓ Verified | Not enough data | 

#### Mobile & Social

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Social Collaboration Features** | 7.3 (1228 reviews) ✓ Verified | Not enough data | 
| **Social Network Integration** | 7.3 (1332 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 7.1 (1375 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Customization** | 7.8 (1996 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.0 (1948 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.1 (2036 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.3 (1456 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.0 (1353 reviews) ✓ Verified | Not enough data | 
| **Document & Content Mgmt.** | Feature Not Available | Not enough data | 
| **Performance and Reliability** | 8.2 (2108 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.4 (1479 reviews) ✓ Verified | Not enough data | 

#### Integration

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (1935 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (1938 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.8 (1640 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **AI Text Generation** | 6.1 (650 reviews) | Not enough data | 

#### Agentic AI - CRM

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (90 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (89 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (91 reviews) | Not enough data | 
| **Adaptive Learning** | 6.3 (87 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.5 (89 reviews) | Not enough data | 
| **Proactive Assistance** | 6.5 (88 reviews) | Not enough data | 
| **Decision Making** | 6.6 (89 reviews) | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 7449 |
| **Gravity Forms** | N/A | N/A |

#### Email Marketing

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Building and Personalizing Emails** | 8.7 (6497 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.9 (6334 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.5 (6145 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.8 (5794 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Landing Pages and Forms** | 7.4 (4396 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.9 (4079 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.8 (3538 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 8.1 (4868 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.8 (3471 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Marketing Lead Database** | 8.3 (4372 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.0 (3965 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.5 (5124 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.0 (3493 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.5 (4362 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.1 (4005 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.2 (3798 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.0 (3580 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Program Management** | 8.0 (3492 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.8 (3107 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.2 (2638 reviews) | Not enough data | 
| **Budgeting** | 6.8 (2338 reviews) ✓ Verified | Not enough data | 

#### Social

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Social Listening** | 6.9 (2324 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.3 (2680 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.3 (2550 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.1 (2442 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.0 (2400 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Basic Reporting** | 8.1 (5204 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.6 (3590 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.2 (2920 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.1 (2725 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.9 (2443 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Customization ** | 7.9 (3730 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.2 (3546 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.3 (3707 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.5 (2402 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.0 (2134 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.4 (3733 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.5 (2427 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (221 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (221 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (219 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (218 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (222 reviews) | Not enough data | 
| **Decision Making** | 6.4 (220 reviews) | Not enough data | 

#### Integration

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (3758 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (3660 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.8 (3141 reviews) ✓ Verified | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.6/10 | 1884 |
| **Gravity Forms** | N/A | N/A |

#### Messenger

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Sequencing** | 7.4 (1124 reviews) | Not enough data | 
| **AI** | 5.9 (976 reviews) | Not enough data | 
| **Live Chat** | 6.6 (1002 reviews) | Not enough data | 
| **Customization Interface** | 6.9 (1044 reviews) | Not enough data | 

#### Channels

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Social Media** | 6.4 (988 reviews) | Not enough data | 
| **Website** | 7.3 (1173 reviews) | Not enough data | 
| **Text Message (SMS)** | 6.0 (915 reviews) | Not enough data | 
| **Voice Assistants** | 5.5 (832 reviews) | Not enough data | 
| **Other** | 6.0 (839 reviews) | Not enough data | 

#### Customers

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Targeting** | 7.6 (1234 reviews) | Not enough data | 
| **Profiles** | 7.4 (1156 reviews) | Not enough data | 
| **Analytics** | 7.6 (1294 reviews) | Not enough data | 
| **Lead Gathering** | 7.6 (1235 reviews) | Not enough data | 
| **Sales Conversion** | 7.2 (1182 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (30 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (30 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (29 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (30 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.9 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (29 reviews) | Not enough data | 
| **Decision Making** | 6.2 (29 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Gravity Forms** | N/A | N/A |

#### Lead Generation

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Gravity Forms** | N/A | N/A |

#### Diagnosis

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **IP Address ** | Not enough data | Not enough data | 
| **Domains** | Not enough data | Not enough data | 
| **Content ** | Not enough data | Not enough data | 
| **Policy Compliance** | Not enough data | Not enough data | 

#### Tracking

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Processing Time** | Not enough data | Not enough data | 
| **Placement ** | Not enough data | Not enough data | 
| **Open Rate** | Not enough data | Not enough data | 
| **Time to Open** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Domain Reputation** | Not enough data | Not enough data | 
| **Brand Reputation** | Not enough data | Not enough data | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.9/10 | 861 |
| **Gravity Forms** | N/A | N/A |

#### Integrated Workflows

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Task Management** | 7.1 (605 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.6 (782 reviews) | Not enough data | 
| **Calls and Voice** | 6.3 (499 reviews) | Not enough data | 
| **Other Outreach Options ** | 6.7 (525 reviews) | Not enough data | 
| **CRM Integration** | 7.6 (632 reviews) | Not enough data | 
| **Calendar** | 6.9 (544 reviews) | Not enough data | 
| **Shared Records** | 6.9 (516 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Content Management** | 7.5 (623 reviews) | Not enough data | 
| **Workflow Management** | 7.5 (621 reviews) | Not enough data | 
| **Workflow Performance** | 7.4 (585 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 6.7 (516 reviews) | Not enough data | 
| **Gamification** | 6.0 (472 reviews) | Not enough data | 

#### AI and Automation

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Lead Prioritization** | 7.1 (557 reviews) | Not enough data | 
| **Lead Scoring** | 7.1 (559 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 7.2 (565 reviews) | Not enough data | 
| **Buyer Intelligence** | 6.6 (498 reviews) | Not enough data | 
| **Machine Learning** | 6.4 (476 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **AI Text Generation** | 6.1 (415 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (35 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (35 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (35 reviews) | Not enough data | 
| **Adaptive Learning** | 6.5 (35 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.6 (35 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (35 reviews) | Not enough data | 
| **Decision Making** | 6.9 (35 reviews) | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 581 |
| **Gravity Forms** | N/A | N/A |

#### Visitor Behavior

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Monitoring** | 7.6 (409 reviews) | Not enough data | 
| **Targeting** | 7.9 (399 reviews) | Not enough data | 
| **Guided Selling** | 7.1 (355 reviews) | Not enough data | 

#### Templates

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Library** | 7.3 (411 reviews) | Not enough data | 
| **Customization** | 8.0 (439 reviews) | Not enough data | 
| **Optimization** | 7.8 (411 reviews) | Not enough data | 

#### Personalization

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Recommendation** | 7.6 (400 reviews) | Not enough data | 
| **Content** | 7.6 (404 reviews) | Not enough data | 
| **Cart Abandonment** | 7.2 (360 reviews) | Not enough data | 
| **Search** | 7.1 (346 reviews) | Not enough data | 
| **Personalization Engine** | 7.3 (336 reviews) | Not enough data | 
| **Product Recommendations** | 7.1 (324 reviews) | Not enough data | 
| **A/B Testing** | 7.4 (346 reviews) | Not enough data | 
| **Personalized Messaging** | 8.0 (396 reviews) | Not enough data | 

#### Multichannel

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Web** | 7.4 (379 reviews) | Not enough data | 
| **Email** | 8.5 (463 reviews) | Not enough data | 
| **Mobile** | 7.6 (419 reviews) | Not enough data | 

#### Administration 

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Marketing Campaigns** | 8.5 (481 reviews) | Not enough data | 
| **Reports & Analytics** | 7.9 (469 reviews) | Not enough data | 
| **User Data** | 7.9 (439 reviews) | Not enough data | 
| **Integrations** | 8.0 (461 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Natural Language Interaction** | 7.6 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (13 reviews) | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.1/10 | 2445 |
| **Gravity Forms** | N/A | N/A |

#### Templates

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Text and Themes** | 7.7 (2022 reviews) | Not enough data | 
| **Stock Images** | 6.3 (1517 reviews) | Not enough data | 
| **Proofing** | 7.0 (1618 reviews) | Not enough data | 
| **Mobile Responsive** | 7.5 (1682 reviews) | Not enough data | 

#### Edit

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Pre-Made** | 7.4 (1756 reviews) | Not enough data | 
| **Build** | 8.0 (1970 reviews) | Not enough data | 
| **HTML** | 7.4 (1664 reviews) | Not enough data | 

#### Logistics

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Analytics** | 7.8 (1819 reviews) | Not enough data | 
| **Issues** | 7.0 (1582 reviews) | Not enough data | 
| **Integrations** | 7.8 (1777 reviews) | Not enough data | 
| **Shareable Link** | 7.8 (1545 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **AI Text Generation** | 6.0 (840 reviews) | Not enough data | 
| **AI Text Summarization** | 6.1 (676 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (110 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (109 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.8/10 | 248 |
| **Gravity Forms** | N/A | N/A |

#### Text Messaging

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Bulk SMS** | 7.5 (161 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 6.9 (141 reviews) | Not enough data | 
| **Text Scheduler** | 7.6 (155 reviews) | Not enough data | 
| **Automatic Replies** | 7.6 (144 reviews) | Not enough data | 
| **Automatic URL Shortening** | 7.3 (132 reviews) | Not enough data | 
| **MMS Marketing** | Feature Not Available | Not enough data | 
| **Personalization** | 8.2 (171 reviews) | Not enough data | 
| **Transactional SMS** | 7.1 (144 reviews) | Not enough data | 

#### SMS Platform

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Reporting** | 7.7 (156 reviews) | Not enough data | 
| **Automation** | 8.8 (174 reviews) | Not enough data | 
| **White Label** | 7.6 (130 reviews) | Not enough data | 
| **Text-to-Landline** | 6.8 (123 reviews) | Not enough data | 
| **Short Codes** | 7.0 (125 reviews) | Not enough data | 
| **API Integration** | 8.0 (146 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Autonomous Task Execution** | 8.4 (20 reviews) | Not enough data | 
| **Multi-step Planning** | 8.5 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (20 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.3 (20 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (20 reviews) | Not enough data | 
| **Decision Making** | 8.2 (20 reviews) | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.5/10 | 256 |
| **Gravity Forms** | N/A | N/A |

#### Design and Customization

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Pre-Designed Templates** | 7.7 (203 reviews) | Not enough data | 
| **Pop-Up Types** | 7.6 (198 reviews) | Not enough data | 
| **No-Code Customization** | 8.1 (180 reviews) | Not enough data | 
| **Mobile Optimized** | 8.0 (190 reviews) | Not enough data | 

#### Campaigns

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Targeting** | 7.9 (169 reviews) | Not enough data | 
| **Triggered Campaigns** | 8.3 (180 reviews) | Not enough data | 
| **A/B Testing** | 7.9 (147 reviews) | Not enough data | 
| **Analytics** | 7.8 (181 reviews) | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **CRM/Email Integrations** | 8.1 (173 reviews) | Not enough data | 
| **WCM Integrations** | 6.7 (116 reviews) | Not enough data | 
| **E-Commerce Integrations** | 7.9 (131 reviews) | Not enough data | 
| **Social Media Integrations** | 7.3 (144 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **AI Text Generation** | 6.1 (65 reviews) | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (16 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 348 |
| **Gravity Forms** | N/A | N/A |

#### Attribution Modeling

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Single-Touch Attribution** | 7.1 (207 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 7.1 (199 reviews) | Not enough data | 
| **Algorithmic Attribution** | 6.8 (190 reviews) | Not enough data | 
| **Cross-Device Attribution** | 6.8 (189 reviews) | Not enough data | 
| **Offline Attribution** | 6.3 (176 reviews) | Not enough data | 
| **Custom Attribution** | 7.0 (190 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (8 reviews) | Not enough data | 

#### Marketing

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **B2B Attribution** | 7.2 (199 reviews) | Not enough data | 
| **B2C Attribution** | 7.1 (195 reviews) | Not enough data | 
| **Marketing Channels** | 7.3 (211 reviews) | Not enough data | 
| **Integrations** | 7.9 (250 reviews) | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Dashboards** | 7.5 (283 reviews) | Not enough data | 
| **Data Visualizations** | 7.3 (264 reviews) | Not enough data | 
| **Custom Reporting** | 7.0 (250 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.9/10 | 471 |
| **Gravity Forms** | N/A | N/A |

#### Platform Interoperability

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Close Ecosystem API** | 7.8 (201 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (17 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (17 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (17 reviews) | Not enough data | 
| **Decision Making** | 7.3 (17 reviews) | Not enough data | 

#### Social Functionality

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Social Functionality** | 7.9 (300 reviews) | Not enough data | 

#### Campaign Management

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (348 reviews) | Not enough data | 
| **Campaign Optimization** | 8.3 (320 reviews) | Not enough data | 
| **Reach** | 8.1 (305 reviews) | Not enough data | 
| **Bulk Editing** | 7.8 (284 reviews) | Not enough data | 
| **Batch Uploading** | 7.9 (273 reviews) | Not enough data | 
| **Brand Safety** | 8.3 (264 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (257 reviews) | Not enough data | 
| **Frequency Capping** | 7.9 (238 reviews) | Not enough data | 
| **Budget Pacing** | 7.7 (230 reviews) | Not enough data | 
| **Creative Optimization** | 7.9 (264 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (238 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (220 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.7 (222 reviews) | Not enough data | 

#### Targeting

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Targeting** | 8.3 (294 reviews) | Not enough data | 
| **Retargeting** | 8.3 (282 reviews) | Not enough data | 
| **Geo-Targeting** | 7.8 (255 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (249 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **API / Integrations** | 8.2 (308 reviews) | Not enough data | 
| **Custom Reports** | 8.0 (287 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (300 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (336 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.4 (270 reviews) | Not enough data | 
| **Customization** | 8.3 (302 reviews) | Not enough data | 
| **Workflow Capability** | 8.6 (297 reviews) | Not enough data | 
| **Internationalization** | 8.1 (242 reviews) | Not enough data | 
| **Notifications** | 8.1 (286 reviews) | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 722 |
| **Gravity Forms** | N/A | N/A |

#### Page Customization

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Drag and Drop** | 8.2 (586 reviews) | Not enough data | 
| **Templates** | 7.9 (612 reviews) | Not enough data | 
| **Advanced Customization** | 7.8 (530 reviews) | Not enough data | 
| **Content Library** | 7.6 (552 reviews) | Not enough data | 

#### Page Optimization

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **A/B Testing** | 7.6 (425 reviews) | Not enough data | 
| **Mobile Responsive** | 7.8 (529 reviews) | Not enough data | 
| **Web Analytics** | 7.5 (472 reviews) | Not enough data | 
| **SEO** | 7.2 (413 reviews) | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **E-Commerce Integration** | 7.5 (405 reviews) | Not enough data | 
| **Email Marketing Integration** | 8.5 (542 reviews) | Not enough data | 
| **Domain Integration** | 8.2 (515 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **AI Text Generation** | 6.2 (166 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.2/10 | 766 |
| **Gravity Forms** | 8.6/10 | 28 |

#### Customization

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Custom Fields** | 8.0 (663 reviews) | 9.4 (24 reviews) | 
| **Conditional Logic** | 7.5 (553 reviews) | 9.2 (24 reviews) | 
| **Multi-page Forms** | 6.8 (464 reviews) | 8.6 (22 reviews) | 
| **Design** | 7.4 (653 reviews) | 8.6 (23 reviews) | 

#### Additional Functionality

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Embedded Forms** | 7.9 (672 reviews) | 9.2 (24 reviews) | 
| **Offline Capability** | 5.7 (423 reviews) | 5.0 (9 reviews) | 
| **Notifications** | 7.4 (531 reviews) | 9.3 (22 reviews) | 
| **Payments** | 6.2 (433 reviews) | 8.7 (17 reviews) | 
| **Mobile Forms** | 7.0 (507 reviews) | 9.4 (22 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 8.2/10 | 12 |
| **Gravity Forms** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Transactional Messages** | 8.3 (11 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 7.9 (11 reviews) | Not enough data | 
| **Conversational Messaging** | 8.0 (11 reviews) | Not enough data | 
| **Personalization** | 8.5 (11 reviews) | Not enough data | 
| **Promotional Messages** | 8.0 (11 reviews) | Not enough data | 
| **Automated Replies** | 8.0 (11 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Segmentation** | 8.5 (11 reviews) | Not enough data | 
| **API Integration** | 8.3 (11 reviews) | Not enough data | 
| **WhatsApp Commerce** | 8.2 (11 reviews) | Not enough data | 
| **Analytics** | 8.2 (11 reviews) | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 601 |
| **Gravity Forms** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (26 reviews) | Not enough data | 
| **Decision Making** | 7.2 (26 reviews) | Not enough data | 

#### Attribution

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Lead Opportunity** | 8.1 (433 reviews) | Not enough data | 
| **Lead Assignment** | 8.2 (410 reviews) | Not enough data | 
| **Pipeline Acceleration** | 8.0 (392 reviews) | Not enough data | 

#### Discovery

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Lead Management** | 8.1 (444 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.2 (451 reviews) | Not enough data | 
| **Lead Context** | 8.0 (400 reviews) | Not enough data | 

#### Management

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Conversion Viability** | 8.0 (385 reviews) | Not enough data | 
| **Workflow** | 8.3 (427 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Data Synchronization** | 8.1 (406 reviews) | Not enough data | 
| **Analysis** | 8.1 (435 reviews) | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Gravity Forms** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.7/10 | 464 |
| **Gravity Forms** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (19 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (19 reviews) | Not enough data | 

#### Data Sourcing

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Data Sourcing** | 7.8 (286 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 7.9 (314 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 7.8 (270 reviews) | Not enough data | 
| **Interactive Dashboards** | 7.9 (309 reviews) | Not enough data | 
| **Data Segmentation** | 8.1 (331 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Lead Scoring** | 8.0 (293 reviews) | Not enough data | 
| **Opportunity Scoring** | 7.8 (277 reviews) | Not enough data | 
| **Risk Analysis** | 7.3 (241 reviews) | Not enough data | 
| **Live Forecasting** | 7.4 (267 reviews) | Not enough data | 

#### Sales Management

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Live Pipeline Management** | 8.2 (319 reviews) | Not enough data | 
| **Sales Gamification** | 7.6 (181 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.0 (305 reviews) | Not enough data | 
| **Activity Tracking** | 8.3 (350 reviews) | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Gravity Forms** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Gravity Forms** | N/A | N/A |

#### Marketing Distribution

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Gravity Forms** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)

**Unique to ActiveCampaign (17):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [CRM Software](https://www.g2.com/categories/crm), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)



---
## Reviewer Demographics

### By Company Size

| Segment | ActiveCampaign | Gravity Forms | 
|---|---|---|
| **Small-Business** | 91.9% | 83.2% | 
| **Mid-Market** | 7.1% | 15.4% | 
| **Enterprise** | 1.0% | 1.4% | 

### By Industry

#### ActiveCampaign

- **Marketing and Advertising:** 14.4%
- **Health, Wellness and Fitness:** 11.3%
- **Professional Training & Coaching:** 9.2%
- **E-Learning:** 4.5%
- **Computer Software:** 3.3%
- **Financial Services:** 3.2%
- **Information Technology and Services:** 3.2%
- **Education Management:** 2.9%
- **Management Consulting:** 2.6%
- **Real Estate:** 2.6%
- **Other:** 42.9%

#### Gravity Forms

- **Marketing and Advertising:** 26.8%
- **Information Technology and Services:** 7.0%
- **Non-Profit Organization Management:** 6.6%
- **Design:** 6.1%
- **Internet:** 5.6%
- **Computer Software:** 3.8%
- **Graphic Design:** 3.8%
- **Financial Services:** 2.8%
- **Information Services:** 2.3%
- **Consumer Services:** 1.9%
- **Other:** 33.3%

---
## Alternatives

### Alternatives to ActiveCampaign

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2561 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1232 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5420 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1185 reviews)

### Alternatives to Gravity Forms

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5134 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (993 reviews)
- [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (969 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (469 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Cognito Forms](https://www.g2.com/products/cognito-forms/reviews) — 4.6/5 stars (118 reviews)
- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23538 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)

---
## Top Discussions

### ActiveCampaign

- Title: [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) — 20 comments
  > **Top comment:** "Email Marketing. "
- Title: [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) — 7 comments
  > **Top comment:** "YES, for an additional charge"
- Title: [Is anyone able to tell me how to increase my conversion rate?](https://www.g2.com/discussions/is-anyone-able-to-tell-me-how-to-increase-my-conversion-rate) — 6 comments, 1 upvote
  > **Top comment:** "Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and..."
- Title: [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Max -  I'll paste the official AC definition here and then comment with an example:

"a Goal action is a way to move a contact to another location..."
- Title: [Why doesn't anyone have a YouTube channel exhausting all the uses and capabilities of ActiveCampaign? I would love to see a channel and I'd love to see the AC Consultants hosting their own meetups and pushing the platform but I guess that is just me!](https://www.g2.com/discussions/why-doesn-t-anyone-have-a-youtube-channel-exhausting-all-the-uses-and-capabilities-of-activecampaign-i-would-love-to-see-a-channel-and-i-d-love-to-see-the-ac-consultants-hosting-their-own-meetups-and-pushing-the-platform-but-i-guess-that-is-just-me) — 4 comments, 1 upvote
  > **Top comment:** "You're not alone, I'd love that too!"

### Gravity Forms

- Title: [How can I prevent bots from filling out my forms?](https://www.g2.com/discussions/26574-how-can-i-prevent-bots-from-filling-out-my-forms) — 2 comments, 1 upvote
  > **Top comment:** "We find this a consistent problem with our customer websites also. Typically we use a Google Capture that you can setup in Gravity Forms that in our..."
- Title: [How can Gravity Forms be used for vacation rental websites, other booking form solutions?](https://www.g2.com/discussions/26589-how-can-gravity-forms-be-used-for-vacation-rental-websites-other-booking-form-solutions) — 1 comment, 1 upvote
  > **Top comment:** "I would think if you couple Gravity forms with a Wordpress Custom Post Type (CPT), you could achieve this quite easily. That way Gravity does all the tricky..."
- Title: [Is there a way to request new plugin options](https://www.g2.com/discussions/26571-is-there-a-way-to-request-new-plugin-options) — 1 comment, 1 upvote
  > **Top comment:** "My experience with Gravity is their support is solid and deep. I've had to seek assistance with complex operations between how Gravity interacts with Stripe..."
- Title: [how do I change the next button to change colour plus use a hand icon](https://www.g2.com/discussions/26555-how-do-i-change-the-next-button-to-change-colour-plus-use-a-hand-icon) — 1 comment, 1 upvote
  > **Top comment:** "I'd use your browser's developer tools to identify the element's handle (id or class(es)) and then place the css: 'pointer: cursor;' into your style sheet..."
- Title: [Will you consider adding templates?](https://www.g2.com/discussions/will-you-consider-adding-templates) — 1 comment, 1 upvote
  > **Top comment:** "I can't answer on behalf of Gravity however you are able to add classes directly into each field which will control some key elements such as layouts etc...."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/activecampaign-vs-gravity-forms)