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At a Glance
Market Segments
Small-Business (92.1% of reviews)
Small-Business (81.2% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free 500 Contacts
ActiveCampaign
Star Rating
(14,477)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansGetResponse
Star Rating
(817)4.3 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 500 Contacts
Free Trial is available
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in automation features, with a score of 8.8, allowing for complex workflows and personalized customer journeys. In contrast, GetResponse, with a score of 7.6, offers simpler automation options that may not meet the needs of more advanced users.
- Reviewers mention that GetResponse shines in its ease of use, scoring 8.5 compared to ActiveCampaign's 8.2. Users appreciate the intuitive interface and straightforward setup process, making it a favorable choice for beginners.
- G2 users highlight the quality of support for GetResponse, which scored 8.8, indicating a strong customer service experience. ActiveCampaign, while still good at 8.6, may not provide the same level of responsiveness and assistance as reported by GetResponse users.
- Users on G2 note that GetResponse offers superior email marketing integration, scoring 8.7, which is crucial for businesses looking to streamline their marketing efforts. ActiveCampaign, with a score of 8.5, provides solid integration but may lack some of the seamless features that GetResponse users enjoy.
- Reviewers mention that GetResponse's templates and design options are highly rated, with a score of 8.8, making it easier for users to create visually appealing campaigns. ActiveCampaign's score of 7.9 indicates that while it has good options, it may not be as robust in this area.
- Users say that ActiveCampaign's targeting capabilities, scoring 7.9, are effective for small businesses looking to segment their audience. However, GetResponse's higher score of 8.4 suggests it offers more advanced targeting features that can enhance marketing efforts.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
GetResponse
FREE
Free
500 Contacts
A suite of free tools to grow a contact list and send emails.
- Unlimited newsletters
- Signup forms and popups
Free Trial
ActiveCampaign
Free Trial is available
GetResponse
Free Trial is available
Ratings
Meets Requirements
8.8
11,012
8.5
713
Ease of Use
8.2
11,127
8.5
721
Ease of Setup
8.0
7,064
8.4
398
Ease of Admin
8.4
6,283
8.6
318
Quality of Support
8.5
10,192
8.8
679
Has the product been a good partner in doing business?
8.8
6,142
8.6
316
Product Direction (% positive)
8.2
10,420
8.6
700
Features by Category
Sales Force Automation
8.2
2086
|
Verified
Not enough data
7.0
1015
Not enough data
7.9
1753
|
Verified
Not enough data
7.7
1670
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1426
|
Verified
Not enough data
7.0
1204
|
Verified
Not enough data
6.9
1137
|
Verified
Not enough data
7.3
1275
|
Verified
Not enough data
Marketing Automation
9.0
2296
|
Verified
Not enough data
8.8
2190
|
Verified
Not enough data
8.5
2141
|
Verified
Not enough data
7.8
1478
|
Verified
Not enough data
Customer Support
7.6
1467
|
Verified
Not enough data
7.7
1625
|
Verified
Not enough data
7.9
1757
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1446
|
Verified
Not enough data
Reporting & Analytics
7.7
1943
|
Verified
Not enough data
7.9
2138
|
Verified
Not enough data
7.1
1287
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1326
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1972
|
Verified
Not enough data
8.0
1922
|
Verified
Not enough data
8.1
2022
|
Verified
Not enough data
7.3
1449
|
Verified
Not enough data
7.0
1347
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2088
|
Verified
Not enough data
7.5
1473
|
Verified
Not enough data
Integration
8.1
1923
|
Verified
Not enough data
8.1
1931
|
Verified
Not enough data
7.8
1631
|
Verified
Not enough data
Generative AI
6.1
642
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.6
89
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
Not enough data
8.6
423
Not enough data
8.3
428
Not enough data
8.7
368
Not enough data
8.6
425
Not enough data
8.9
424
Not enough data
8.5
414
Not enough data
8.8
365
Not enough data
8.0
126
Not enough data
7.8
129
Reporting & Analytics
Not enough data
8.1
288
|
Verified
Not enough data
8.3
398
Generative AI
Not enough data
7.3
80
Not enough data
7.2
79
Agentic AI - Email Marketing
Not enough data
6.7
16
Not enough data
6.8
16
Not enough data
7.1
16
Not enough data
7.0
16
Not enough data
7.1
16
Integration
Not enough data
8.3
234
Not enough data
8.3
215
Not enough data
8.1
192
Not enough data
8.2
124
Not enough data
8.1
120
Not enough data
8.3
122
Email Marketing
8.7
6448
|
Verified
Not enough data
8.9
6273
|
Verified
Not enough data
8.5
6128
|
Verified
Not enough data
8.8
5730
|
Verified
Not enough data
Online Marketing
7.4
4370
|
Verified
Not enough data
7.9
4074
|
Verified
Not enough data
7.8
3531
|
Verified
Not enough data
8.1
4863
|
Verified
Not enough data
7.8
3466
|
Verified
Not enough data
Lead Management
8.3
4350
|
Verified
Not enough data
8.0
3958
|
Verified
Not enough data
8.5
5074
|
Verified
Not enough data
7.9
3484
|
Verified
Not enough data
8.5
4335
|
Verified
Not enough data
8.1
3984
|
Verified
Not enough data
8.2
3790
|
Verified
Not enough data
8.0
3561
|
Verified
Not enough data
Campaign Management
8.0
3484
|
Verified
Not enough data
7.7
3103
|
Verified
Not enough data
7.2
2634
Not enough data
6.8
2333
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2674
|
Verified
Not enough data
7.3
2546
|
Verified
Not enough data
7.1
2439
|
Verified
Not enough data
7.0
2396
|
Verified
Not enough data
Reporting & Analytics
8.1
5167
|
Verified
Not enough data
7.6
3584
|
Verified
Not enough data
7.2
2915
|
Verified
Not enough data
7.1
2721
|
Verified
Not enough data
6.9
2440
|
Verified
Not enough data
Platform
7.9
3716
|
Verified
Not enough data
8.1
3495
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2402
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3702
|
Verified
Not enough data
7.5
2423
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
216
Not enough data
6.4
219
Not enough data
6.5
218
Not enough data
6.4
216
Not enough data
6.2
217
Not enough data
6.4
219
Not enough data
Integration
8.1
3753
|
Verified
Not enough data
8.1
3645
|
Verified
Not enough data
7.8
3123
|
Verified
Not enough data
Administration
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
45
Not enough data
7.6
39
Not enough data
Feature Not Available
Integrations
Not enough data
Feature Not Available
Not enough data
8.1
43
Not enough data
8.2
44
Not enough data
Feature Not Available
Platform
Not enough data
8.7
49
Not enough data
8.4
39
Not enough data
8.3
42
Not enough data
8.5
41
Not enough data
8.2
47
Not enough data
Feature Not Available
Not enough data
8.2
44
Not enough data
8.7
59
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
5.9
913
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.1
29
Not enough data
6.1
29
Not enough data
6.4
28
Not enough data
6.1
29
Not enough data
5.9
28
Not enough data
6.0
28
Not enough data
6.1
28
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
8.4
35
7.9
399
8.4
36
7.1
355
8.3
35
Templates
7.3
412
8.3
33
8.0
439
8.7
34
7.8
411
8.0
33
Personalization
7.6
401
8.3
35
7.6
405
8.2
35
7.2
361
7.7
34
7.1
347
8.4
34
7.3
337
8.0
34
7.1
325
8.4
33
7.4
346
8.3
34
8.0
396
8.2
35
Multichannel
7.4
380
8.0
34
8.5
463
8.7
36
7.7
420
8.6
35
Administration
8.5
482
8.6
36
7.9
469
8.7
36
7.9
440
8.6
35
8.0
462
8.4
34
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Host Tools
Not enough data
8.8
15
Not enough data
8.9
14
Not enough data
9.2
14
Attendee Tools
Not enough data
8.9
14
Not enough data
8.7
14
Not enough data
8.0
14
Post-Event Tools
Not enough data
8.2
12
Not enough data
8.9
12
Integrations
Not enough data
8.8
14
Not enough data
8.6
15
Agentic AI - Webinar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
2016
8.7
136
|
Verified
6.3
1512
8.2
114
|
Verified
7.0
1612
8.3
111
|
Verified
7.5
1676
8.6
108
Edit
7.4
1750
8.5
116
|
Verified
8.0
1963
8.7
128
|
Verified
7.4
1658
8.6
108
|
Verified
Logistics
7.8
1810
8.6
130
|
Verified
7.0
1577
8.0
116
|
Verified
7.8
1768
8.5
117
|
Verified
7.7
1541
Feature Not Available
Generative AI
5.9
835
8.0
40
6.1
673
7.9
39
Agentic AI - Email Template Builder
6.1
108
Not enough data
6.2
107
Not enough data
Text Messaging
7.5
159
7.2
10
6.8
139
7.4
11
7.6
153
7.1
11
7.6
142
8.5
11
7.3
130
7.4
11
Feature Not Available
7.7
11
8.2
169
7.9
11
7.1
142
7.4
11
SMS Platform
7.7
154
8.5
11
8.8
171
7.4
11
7.6
128
8.0
11
6.8
121
7.3
11
7.0
123
7.5
10
8.0
144
7.6
11
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Training & eLearning
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Course Authoring
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
7.7
200
Not enough data
7.6
195
Not enough data
8.1
177
Not enough data
8.0
187
Not enough data
Campaigns
7.9
166
Not enough data
8.3
177
Not enough data
7.9
144
Not enough data
7.7
178
Not enough data
Integrations
8.1
170
Not enough data
6.7
113
Not enough data
7.9
128
Not enough data
7.3
141
Not enough data
Generative AI
6.0
63
Not enough data
Agentic AI - Vulnerability Scanner
6.4
14
Not enough data
6.7
14
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Page Customization
8.2
585
8.9
104
|
Verified
7.9
611
8.8
105
|
Verified
7.8
529
8.3
92
|
Verified
7.6
551
8.4
96
|
Verified
Page Optimization
7.6
424
8.4
82
|
Verified
7.8
528
8.6
98
|
Verified
7.5
471
8.3
91
|
Verified
7.2
412
7.9
85
|
Verified
Integrations
7.5
404
8.3
79
|
Verified
8.5
541
8.7
98
|
Verified
8.2
514
8.6
92
|
Verified
Generative AI
6.2
166
7.4
39
Agentic AI - Landing Page Builders
6.7
22
8.0
5
Customization
8.0
656
Not enough data
7.5
550
Not enough data
6.8
462
Not enough data
7.4
651
Not enough data
Additional Functionality
7.9
667
Not enough data
5.7
421
Not enough data
7.4
527
Not enough data
6.2
430
Not enough data
7.0
505
Not enough data
Generative AI
6.7
27
8.1
14
6.7
27
8.1
14
6.2
27
7.9
14
Communication
8.3
125
8.4
29
8.1
112
8.1
31
8.4
117
8.4
31
7.7
93
7.8
27
7.8
77
7.4
26
Internal Use
7.9
166
8.2
28
7.8
97
7.9
25
8.2
102
7.2
25
8.1
98
8.3
27
7.7
86
7.5
23
8.1
99
7.9
26
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
9.2
30
Not enough data
9.3
30
Not enough data
9.1
27
Not enough data
8.7
29
Growth
Not enough data
8.6
29
Not enough data
8.8
29
Not enough data
9.3
28
Not enough data
8.7
29
Not enough data
8.7
27
Content
Not enough data
9.1
29
Not enough data
8.9
30
Not enough data
8.9
27
Not enough data
8.7
29
Support
Not enough data
9.7
28
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and GetResponse are categorized as Email Template Builder, SMS Marketing, E-Commerce Personalization, Landing Page Builders, and Live Chat
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, Marketing Automation, CRM, WhatsApp Marketing, Online Form Builder, Sales Engagement, Conversational Marketing, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
GetResponse is categorized as Email Marketing, Webinar, Website Builder, Transactional Email, and Course Authoring
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
GetResponse
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Marketing and Advertising
21.0%
Health, Wellness and Fitness
7.0%
Internet
6.4%
Information Technology and Services
5.8%
Professional Training & Coaching
3.9%
Other
55.9%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is GetResponse used for?
5 Comments
DT
Established in 1998, GetResponse is an email marketing platform that helps you collect email leads.
Over the years, GetResponse has evolved to become an...Read more
How much does GetResponse cost?
3 Comments
ZB
Getresponse - Email 1000 for 12 Months - 147.60 USDRead more
Is get response good?
3 Comments
JF
No, if you need to manage a large mailing list, this tool is no good. It will create a lot of headaches when you need to import your backups from a previous...Read more
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