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# ActiveCampaign vs EngageBay Comparison - What are their main differences?

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ActiveCampaignEngageBay[+ Add Product](#)

Pricing

**ActiveCampaign**
Free Trial

**$15.00** Flat Rate Per Month · Starter

**$49.00** Flat Rate Per Month · Plus

**$79.00** Flat Rate Per Month · Pro

**$145.00** Flat Rate Per Month · Enterprise

Show more

**EngageBay**
Free Trial

**$0.00** Per User Per Month · Free

**$14.99** Per User Per Month · Basic

**$64.99** Per User Per Month · Growth

**$119.99** Per User Per Month · Pro

Show more

**Pricing Insights**
from reviews

Perceived Cost

**ActiveCampaign**
$$$$$

**EngageBay**
$$$$$

Average Discount

**ActiveCampaign**
8%

**EngageBay**
21%13% more

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**ActiveCampaign** 6 months
Based on 100 responses

**EngageBay** 6 months
Based on 100 responses

Return on Investment

**ActiveCampaign** 6 months
Based on 100 responses

**EngageBay** 6 months
Based on 100 responses

 ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")

 ![EngageBay](https://images.g2crowd.com/uploads/product/hd_favicon/a0b88ff17ce915a35f07f0800b76fd4c/engagebay.svg "EngageBay")

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**Pros & Cons**
from reviews

**ActiveCampaign**

Ease of Use (848)

Automation (787)

Learning Curve (419)

Expensive (403)

**EngageBay**

Ease of Use (244)

Automation (170)

Missing Features (108)

Limited Features (85)

Integrations

**ActiveCampaign**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2742943624f3b90ec5248ae94b59d93/123formbuilder.png "Product Avatar Image")

123FormBuilder

](https://www.g2.com/products/123formbuilder/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e037b328b54df81a905b07c44b4a7abd/ablefy.png "Product Avatar Image")

ablefy

](https://www.g2.com/products/ablefy/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_df50036558538c4b484c382253d8600a/activecampaign-postmark.png "Product Avatar Image")

ActiveCampaign Postmark

](https://www.g2.com/products/activecampaign-postmark/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d06214a78a4c42bbd28cfa5c5d8b7b38/acuity-scheduling.png "Product Avatar Image")

Acuity Scheduling

](https://www.g2.com/products/acuity-scheduling/reviews)[
View all
](https://www.g2.com/products/activecampaign/integrations)

**EngageBay**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_180a406335a9d7c1e74c19fbb6161266/bulksms-com.png "Product Avatar Image")

BulkSMS.com

](https://www.g2.com/products/bulksms-com/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_16082973aa4de2f6dabe8d5b0b6ae948/callhippo.png "Product Avatar Image")

CallHippo

](https://www.g2.com/products/callhippo/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c5de26a8150b7b1d0fa602f564d03096/cleargistix-tug-tow.jpg "Product Avatar Image")

Cleargistix Tug & Tow

](https://www.g2.com/products/cleargistix-tug-tow/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4c697348c4308e45662f69fd954993d8/docusign.png "Product Avatar Image")

Docusign

](https://www.g2.com/products/docusign/reviews)[
View all
](https://www.g2.com/products/engagebay/integrations)

Screenshots

**ActiveCampaign**
 ![ActiveCampaign screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/65999/Automation-canvas.jpg)

**EngageBay**
 ![EngageBay screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/110997/easy-to-build-designer.png)

**Ratings**
from reviews

Meets Requirements

**ActiveCampaign**

**8.8** /10

Based on 11,400 responses

**EngageBay**

**9.3** /10

Based on 698 responses

Ease of Use

**ActiveCampaign**

**8.2** /10

Based on 11,524 responses

**EngageBay**

**9.1** /10

Based on 709 responses

Ease of Setup

**ActiveCampaign**

**8.0** /10

Based on 7,460 responses

**EngageBay**

**9.1** /10

Based on 613 responses

Ease of Admin

**ActiveCampaign**

**8.4** /10

Based on 6,477 responses

**EngageBay**

**9.2** /10

Based on 438 responses

Quality of Support

**ActiveCampaign**

**8.5** /10

Based on 10,549 responses

**EngageBay**

**9.5** /10

Based on 692 responses

Has the product been a good partner in doing business?

**ActiveCampaign**

**8.7** /10

Based on 6,333 responses

**EngageBay**

**9.5** /10

Based on 399 responses

Product Direction (% positive)

**ActiveCampaign**

**8.2** /10

Based on 10,759 responses

**EngageBay**

**9.8** /10

Based on 674 responses

**Features**
ratings from reviews

CRM

**7.3** /10

Based on 3,797 responses

**8.9** /10

Based on 285 responses

Marketing Automation

**7.8** /10

Based on 7,624 responses

**8.9** /10

Based on 451 responses

Landing Page Builders

**7.6** /10

Based on 722 responses

**8.6** /10

Based on 70 responses

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Online Form Builder

**7.1** /10

Based on 767 responses

**8.4** /10

Based on 69 responses

Help Desk

Not enough data

**9.3** /10

Based on 80 responses

Conversational Marketing

**6.6** /10

Based on 1,887 responses

Not enough data

Email Deliverability

**9.8** /10

Based on 8 responses

Not enough data

Sales Engagement

**6.9** /10

Based on 863 responses

Not enough data

E-Commerce Personalization

**7.6** /10

Based on 582 responses

Not enough data

Email Template Builder

**7.1** /10

Based on 2,448 responses

Not enough data

SMS Marketing

**7.8** /10

Based on 250 responses

Not enough data

Pop-Up Builder

**7.5** /10

Based on 257 responses

Not enough data

Attribution

**7.3** /10

Based on 350 responses

Not enough data

Social Media Advertising

**7.9** /10

Based on 472 responses

Not enough data

A/B Testing

Not enough data

**9.0** /10

Based on 44 responses

WhatsApp Marketing

**8.2** /10

Based on 15 responses

Not enough data

Lead Scoring

**7.6** /10

Based on 601 responses

Not enough data

Email Tracking

Not enough data

**9.4** /10

Based on 146 responses

Sales Analytics

**7.7** /10

Based on 464 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
91.8%

Mid-Market(51-1000 emp.)
7.2%

Enterprise(\> 1000 emp.)
1.0%

Small-Business(50 or fewer emp.)
91.8%

Mid-Market(51-1000 emp.)
7.2%

Enterprise(\> 1000 emp.)
1.0%

Small-Business(50 or fewer emp.)
69.3%

Mid-Market(51-1000 emp.)
29.1%

Enterprise(\> 1000 emp.)
1.7%

Small-Business(50 or fewer emp.)
69.3%

Mid-Market(51-1000 emp.)
29.1%

Enterprise(\> 1000 emp.)
1.7%

**Reviewers' Industry**

[![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")](https://www.g2.com/products/activecampaign/reviews)
ActiveCampaign

Marketing and Advertising
14.3%

Health, Wellness and Fitness
11.3%

Professional Training & Coaching
9.1%

E-Learning
4.4%

Computer Software
3.3%

Other
57.6%

[![EngageBay](https://images.g2crowd.com/uploads/product/hd_favicon/a0b88ff17ce915a35f07f0800b76fd4c/engagebay.svg "EngageBay")](https://www.g2.com/products/engagebay/reviews)
EngageBay

Information Technology and Services
22.8%

Staffing and Recruiting
11.7%

Marketing and Advertising
7.4%

Education Management
5.5%

Computer Software
5.0%

Other
47.6%

Alternatives

**ActiveCampaign Alternatives**

 ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales")

[
Freshsales
](/products/freshsales/reviews)

 ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo")

[
Brevo
](/products/brevo-brevo/reviews)

 ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")

[
Klaviyo
](/products/klaviyo/reviews)

 ![AWeber](https://images.g2crowd.com/uploads/product/hd_favicon/470ab4795da48cad3781c3bc220a2eaa/aweber.svg "AWeber")

[
AWeber
](/products/aweber/reviews)

**EngageBay Alternatives**

 ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales")

[
Freshsales
](/products/freshsales/reviews)

 ![Agile CRM](https://images.g2crowd.com/uploads/product/hd_favicon/1520576931/agile-crm.svg "Agile CRM")

[
Agile CRM
](/products/agile-crm/reviews)

 ![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub")

[
HubSpot Sales Hub
](/products/hubspot-sales-hub/reviews)

 ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo")

[
Brevo
](/products/brevo-brevo/reviews)

## ActiveCampaign vs EngageBay FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between ActiveCampaign vs EngageBay?

EngageBay stands out for higher reviewer satisfaction on setup, support, and overall rating compared to ActiveCampaign.

| [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | [EngageBay](https://www.g2.com/products/engagebay/reviews) |
| --- | --- |
| 4.4/5 (14,780 reviews) | 4.6/5 (714 reviews) |
| Small-Business | Small-Business |
| 8.0 | 9.2 |
| 8.5 | 9.5 |
| Automation (787 all-time mentions) | Document & Content Mgmt. |

### How do the pricing models of ActiveCampaign and EngageBay compare?

EngageBay is rated as the stronger value on price and cost satisfaction compared to ActiveCampaign.

- **ActiveCampaign:** In recent reviews, many small-business reviewers cite the platform as expensive, especially as contact lists grow, but note that the features justify the cost for those who need advanced automation.
- **EngageBay:** Reviewers consistently highlight EngageBay as a cost-effective solution that delivers strong value for small businesses, with satisfaction reflected in its higher price/cost-related dimension scores.

### What are the best alternatives to ActiveCampaign and EngageBay?

The top three alternatives to ActiveCampaign and EngageBay are Agile CRM, Brevo Marketing Platform, and Klaviyo.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | Many reviewers cite higher cost but strong automation value | Automation (787 all-time mentions) |
| [EngageBay](https://www.g2.com/products/engagebay/reviews) | 4.6/5 (714 reviews) | Small-Business | Consistently praised as cost-effective for small businesses | Document & Content Mgmt. |
| [Agile CRM](https://www.g2.com/products/agile-crm/reviews) | 4.0/5 (368 reviews) | Small-Business | — | — |
| [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) | 4.5/5 (2,621 reviews) | Small-Business | — | — |
| [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5 (1,360 reviews) | Small-Business | — | — |

### Which Marketing Automation features should I prioritize when comparing ActiveCampaign and EngageBay?

Buyers comparing ActiveCampaign and EngageBay should prioritize Automation, Ease of Use, Quality of Support, Document & Content Management, and Email capabilities.

- **Automation:** ActiveCampaign: 787 all-time mentions; EngageBay: automation features highlighted in recent reviews.
- **Ease of Use:** ActiveCampaign: 8.2; EngageBay: 9.2.
- **Quality of Support:** ActiveCampaign: 8.5; EngageBay: 9.5.
- **Document & Content Management:** EngageBay offers this feature, which ActiveCampaign does not.
- **Email:** ActiveCampaign: 848 all-time mentions for ease of use and 621 for automations; EngageBay: consistently cited for integrated email and campaign management in recent reviews.

### What are the pros and cons of ActiveCampaign vs EngageBay?

ActiveCampaign's headline strength is advanced automation, while EngageBay's is ease of use and support.

- **ActiveCampaign strengths:** Automation (787 all-time mentions), ease of use (848 all-time mentions), integrations (422 all-time mentions), time-saving (349 all-time mentions).
- **ActiveCampaign trade-offs:** Learning curve (419 all-time mentions), perceived as expensive (403 all-time mentions), some reviewers cite missing or limited features (388 and 294 all-time mentions).
- **EngageBay strengths:** High reviewer scores for ease of use (9.2), ease of setup (9.2), and quality of support (9.5); praised for integrated document & content management and cost-effectiveness in recent reviews.
- **EngageBay trade-offs:** Some reviewers note a learning curve with advanced features and desire for more customization in reporting and templates.

### Is ActiveCampaign or EngageBay better for small businesses?

EngageBay is the better fit for small businesses, with higher satisfaction scores and strong small-business reviewer sentiment.

- **ActiveCampaign:** Largest segment is Small-Business; reviewers note robust automation but cite higher costs as a concern for small teams.
- **EngageBay:** Largest segment is Small-Business; reviewers consistently highlight ease of use, affordability, and strong support as key benefits for small business needs.

### Which Marketing Automation platform has better integrations?

ActiveCampaign is favored for integrations, with more reviewer-cited integration mentions than EngageBay.

- **ActiveCampaign:** Shopify integration cited in 112 all-time reviews; integrations mentioned in 422 all-time reviews; reviewers highlight easy connections with third-party CRMs and marketing tools.
- **EngageBay:** Reviewers mention integrated email, landing pages, and contact management, but do not cite specific third-party integrations with publishable counts.

### How do ActiveCampaign and EngageBay compare on customer support?

EngageBay leads ActiveCampaign on Quality of Support by a material margin of 1.0 points (9.5 vs 8.5).

- **ActiveCampaign:** Reviewers describe support as generally responsive and helpful, but some cite slow resolution and difficulty reaching a human for certain issues.
- **EngageBay:** Reviewers consistently praise support for being prompt, clear, and effective, with high satisfaction across recent reviews.

### Which is easier to implement, ActiveCampaign or EngageBay?

EngageBay leads ActiveCampaign on Ease of Setup by a material margin of 1.2 points (9.2 vs 8.0).

- **ActiveCampaign:** Reviewers describe setup as straightforward for basic features but note a learning curve for advanced automations and integrations.
- **EngageBay:** Reviewers consistently report easy onboarding and setup, with most able to get started quickly and minimal technical barriers.

### Which product has better Email?

ActiveCampaign is more frequently cited for Email capabilities, with higher all-time mention counts and strong reviewer sentiment.

- **ActiveCampaign:** Email is the most frequently mentioned feature, with 848 all-time mentions for ease of use and 621 for automations; reviewers highlight robust campaign management and segmentation.
- **EngageBay:** Reviewers consistently praise integrated email marketing, campaign management, and ease of use, with high satisfaction scores for related features.