Compare ActiveCampaign and Dynamics 365 Sales 
Featured Products
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Mid-Market (39.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$210/month per user
ActiveCampaign
Star Rating
(14,673)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansDynamics 365 Sales
Star Rating
(1,615)3.8 out of 5
Market Segments
Mid-Market (39.3% of reviews)
Pros & Cons
Entry-Level Pricing
$210/month per user
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in user experience, with many praising its intuitive workflow builder that allows for the creation of detailed customer journeys based on user behavior. This flexibility helps users save time and automate targeted email campaigns effectively.
- Users say that Dynamics 365 Sales stands out for its integration within the Microsoft ecosystem, which many find beneficial for unifying customer data and streamlining the sales process. Reviewers appreciate the AI-driven insights that help sales teams build stronger relationships and close deals faster.
- According to verified reviews, ActiveCampaign's pricing structure is significantly more accessible for small businesses, starting at just $15 per month per user. This affordability is a major draw for users looking for powerful marketing automation without breaking the bank.
- Reviewers mention that while Dynamics 365 Sales offers robust features, some users have encountered challenges with setup and configuration, which can hinder the initial user experience. However, those who navigate these challenges often find the platform rewarding in the long run.
- Users highlight that ActiveCampaign's advanced segmentation and integrated CRM capabilities allow for personalized marketing campaigns that feel approachable and tailored. This feature is particularly appreciated by users who prioritize customer engagement and relationship building.
- G2 reviewers note that while both platforms provide solid support, ActiveCampaign receives higher marks for its quality of support, with users frequently mentioning the helpfulness and responsiveness of the support team, which enhances the overall user experience.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Dynamics 365 Sales
Dynamics 365 Plan
$210
/month per user
Get full use of all applications in one comprehensive, cost-efficient option.
Free Trial
ActiveCampaign
Free Trial is available
Dynamics 365 Sales
No trial information availableRatings
Meets Requirements
8.8
11,194
8.1
1,288
Ease of Use
8.2
11,310
7.4
1,294
Ease of Setup
8.0
7,245
7.2
414
Ease of Admin
8.4
6,344
7.6
384
Quality of Support
8.5
10,357
7.5
1,129
Has the product been a good partner in doing business?
8.8
6,202
7.8
379
Product Direction (% positive)
8.2
10,588
6.3
1,266
Features by Category
Sales Force Automation
8.2
2109
|
Verified
8.1
965
|
Verified
7.0
1020
7.9
679
|
Verified
7.9
1768
|
Verified
7.9
904
|
Verified
7.7
1684
|
Verified
7.8
970
|
Verified
7.0
1222
|
Verified
7.6
735
|
Verified
7.6
1433
|
Verified
7.9
869
|
Verified
7.0
1208
|
Verified
7.6
729
|
Verified
6.9
1140
|
Verified
7.8
719
|
Verified
7.3
1283
|
Verified
8.0
768
|
Verified
Marketing Automation
9.0
2322
|
Verified
7.6
754
|
Verified
8.8
2209
|
Verified
7.5
732
|
Verified
8.5
2154
|
Verified
7.8
821
|
Verified
7.8
1485
|
Verified
7.6
642
|
Verified
Customer Support
7.6
1472
|
Verified
8.0
708
|
Verified
7.7
1630
|
Verified
7.8
672
|
Verified
7.9
1764
|
Verified
7.9
694
|
Verified
7.0
1325
|
Verified
7.7
603
|
Verified
7.5
1452
|
Verified
7.9
630
|
Verified
Reporting & Analytics
7.7
1955
|
Verified
7.9
896
|
Verified
7.9
2146
|
Verified
7.9
946
|
Verified
7.1
1291
|
Verified
7.7
783
|
Verified
Mobile & Social
7.3
1225
|
Verified
7.5
556
|
Verified
7.3
1329
|
Verified
7.6
550
|
Verified
7.1
1372
|
Verified
7.4
620
|
Verified
Platform
7.8
1993
|
Verified
8.1
293
|
Verified
8.0
1944
|
Verified
8.1
308
|
Verified
8.1
2033
|
Verified
8.2
302
|
Verified
7.3
1454
|
Verified
7.9
227
|
Verified
7.0
1350
|
Verified
7.9
249
|
Verified
Feature Not Available
7.8
275
|
Verified
8.2
2105
|
Verified
7.7
291
|
Verified
7.4
1477
|
Verified
7.8
254
|
Verified
Integration
8.1
1933
|
Verified
7.9
297
|
Verified
8.1
1937
|
Verified
7.8
234
|
Verified
7.8
1638
|
Verified
7.6
238
|
Verified
Generative AI
6.1
646
8.1
18
Agentic AI - CRM
6.5
89
8.0
5
6.4
88
6.7
5
6.7
90
7.7
8
6.3
86
9.0
5
6.5
88
8.3
5
6.5
87
8.7
5
6.6
88
8.3
5
Email Marketing
8.7
6491
|
Verified
Not enough data
8.9
6329
|
Verified
Not enough data
8.5
6140
|
Verified
Not enough data
8.8
5785
|
Verified
Not enough data
Online Marketing
7.4
4394
|
Verified
Not enough data
7.9
4075
|
Verified
Not enough data
7.8
3534
|
Verified
Not enough data
8.1
4864
|
Verified
Not enough data
7.8
3468
|
Verified
Not enough data
Lead Management
8.3
4369
|
Verified
Not enough data
8.0
3963
|
Verified
Not enough data
8.5
5120
|
Verified
Not enough data
8.0
3490
|
Verified
Not enough data
8.5
4359
|
Verified
Not enough data
8.1
4002
|
Verified
Not enough data
8.2
3795
|
Verified
Not enough data
8.0
3575
|
Verified
Not enough data
Campaign Management
8.0
3489
|
Verified
Not enough data
7.8
3104
|
Verified
Not enough data
7.2
2635
Not enough data
6.8
2336
|
Verified
Not enough data
Social
6.9
2322
|
Verified
Not enough data
7.3
2678
|
Verified
Not enough data
7.3
2548
|
Verified
Not enough data
7.1
2440
|
Verified
Not enough data
7.0
2398
|
Verified
Not enough data
Reporting & Analytics
8.1
5198
|
Verified
Not enough data
7.6
3588
|
Verified
Not enough data
7.2
2919
|
Verified
Not enough data
7.1
2724
|
Verified
Not enough data
6.9
2442
|
Verified
Not enough data
Platform
7.9
3726
|
Verified
Not enough data
8.2
3540
|
Verified
Not enough data
8.3
3706
|
Verified
Not enough data
7.5
2401
|
Verified
Not enough data
7.0
2133
|
Verified
Not enough data
8.4
3729
|
Verified
Not enough data
7.5
2425
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
222
Not enough data
6.4
221
Not enough data
6.5
220
Not enough data
6.5
219
Not enough data
6.3
222
Not enough data
6.4
220
Not enough data
Integration
8.1
3757
|
Verified
Not enough data
8.1
3658
|
Verified
Not enough data
7.8
3137
|
Verified
Not enough data
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
914
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1234
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.7
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
35
Not enough data
6.7
35
Not enough data
7.0
35
Not enough data
6.5
35
Not enough data
6.6
35
Not enough data
6.6
35
Not enough data
6.9
35
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
411
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
379
Not enough data
8.5
463
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
469
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2021
Not enough data
6.3
1516
Not enough data
7.0
1617
Not enough data
7.6
1681
Not enough data
Edit
7.4
1755
Not enough data
8.0
1969
Not enough data
7.4
1663
Not enough data
Logistics
7.8
1818
Not enough data
7.0
1581
Not enough data
7.8
1776
Not enough data
7.8
1544
Not enough data
Generative AI
6.0
839
Not enough data
6.1
675
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
663
Not enough data
7.5
553
Not enough data
6.8
464
Not enough data
7.4
653
Not enough data
Additional Functionality
7.9
672
Not enough data
5.7
423
Not enough data
7.4
531
Not enough data
6.2
433
Not enough data
7.0
507
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
8.7
21
7.9
314
8.5
21
7.8
270
8.4
20
7.9
309
8.1
21
8.1
331
8.7
20
Predictive Analytics
8.0
293
8.7
20
7.8
277
8.6
19
7.3
241
8.3
19
7.4
267
8.3
19
Sales Management
8.2
319
8.8
20
7.6
181
8.7
19
8.0
305
8.5
20
8.3
350
8.7
20
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Training
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
7.5
6
Not enough data
8.6
6
Feedback
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Generative AI
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Dynamics 365 Sales are categorized as CRM and Sales Analytics
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Marketing Automation, Email Deliverability, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Dynamics 365 Sales is categorized as Sales Coaching
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dynamics 365 Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Information Technology and Services
12.7%
Computer Software
8.4%
Retail
3.9%
Marketing and Advertising
3.9%
Financial Services
3.8%
Other
67.3%
Alternatives
Discussions
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
how can i creat a new feild for the contact?
3 Comments
LV
you must have the "System customizer" and/or "System Administrator" role, If you do you can Click on the "Form Editor" when you have a contact open, you will...Read more
What is Microsoft Dynamics CRM competitive advantage?
3 Comments
BM
Dynamics CRM has the advantage of being a part of Microsoft. Some see that as a pro, others a con. Nonetheless, it is a full featured CRM just like several...Read more
I'm new to Dynamics 365 Sales and struggling to set up and customize the sales pipeline. Can someone guide me through this process?
1 Comment
G2
To set up and customize your sales pipeline in Dynamics 365 Sales:
Define Sales Stages: Go to Settings > Sales > Sales Process to set stages like "Lead,"...Read more
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