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Compare ActiveCampaign and Dynamics 365 Sales 
Featured Products
At a Glance
Market Segments
Small-Business (92.1% of reviews)
Mid-Market (39.2% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$210/month per user
ActiveCampaign
Star Rating
(14,484)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansDynamics 365 Sales
Star Rating
(1,607)3.8 out of 5
Market Segments
Mid-Market (39.2% of reviews)
Pros & Cons
Entry-Level Pricing
$210/month per user
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in user satisfaction, boasting a significantly higher overall score compared to Dynamics 365 Sales. Users appreciate its robust automation features, which help streamline communication and enhance customer engagement.
- According to verified reviews, Dynamics 365 Sales is praised for its customization options and security features, making it a solid choice for users who prioritize a tailored experience. Reviewers highlight its effectiveness in tracking leads and improving sales performance.
- Users say that ActiveCampaign's implementation process is straightforward, with many noting that once set up, it integrates seamlessly with other tools. This ease of setup contributes to a smoother onboarding experience compared to Dynamics 365 Sales, which some users find more complex.
- Reviewers mention that while Dynamics 365 Sales offers strong capabilities in lead and opportunity management, it sometimes struggles with user-friendliness. In contrast, ActiveCampaign is frequently described as intuitive, allowing users to navigate the platform with ease.
- According to recent feedback, ActiveCampaign's customer support is highly responsive, which users find invaluable for troubleshooting and maximizing the platform's potential. Meanwhile, Dynamics 365 Sales has received mixed reviews regarding support quality, with some users expressing a desire for more timely assistance.
- G2 reviewers highlight that ActiveCampaign is particularly well-suited for small businesses, offering a more affordable entry point and features tailored to their needs. In contrast, Dynamics 365 Sales is often favored by mid-market companies, but its higher price point may be a barrier for smaller organizations.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Dynamics 365 Sales
Dynamics 365 Plan
$210
/month per user
Get full use of all applications in one comprehensive, cost-efficient option.
Free Trial
ActiveCampaign
Free Trial is available
Dynamics 365 Sales
No trial information availableRatings
Meets Requirements
8.8
11,019
8.1
1,282
Ease of Use
8.2
11,134
7.4
1,288
Ease of Setup
8.0
7,071
7.2
408
Ease of Admin
8.4
6,284
7.6
383
Quality of Support
8.5
10,198
7.5
1,123
Has the product been a good partner in doing business?
8.8
6,143
7.8
378
Product Direction (% positive)
8.2
10,427
6.3
1,263
Features by Category
Sales Force Automation
8.2
2088
|
Verified
8.1
963
|
Verified
7.0
1015
7.9
678
|
Verified
7.9
1754
|
Verified
7.9
902
|
Verified
7.7
1671
|
Verified
7.8
969
|
Verified
7.0
1219
|
Verified
7.6
734
|
Verified
7.6
1426
|
Verified
7.9
865
|
Verified
7.0
1204
|
Verified
7.6
729
|
Verified
6.9
1137
|
Verified
7.8
718
|
Verified
7.3
1275
|
Verified
8.0
768
|
Verified
Marketing Automation
9.0
2298
|
Verified
7.6
754
|
Verified
8.8
2190
|
Verified
7.5
732
|
Verified
8.5
2142
|
Verified
7.8
819
|
Verified
7.8
1478
|
Verified
7.6
642
|
Verified
Customer Support
7.6
1467
|
Verified
8.0
708
|
Verified
7.7
1625
|
Verified
7.8
672
|
Verified
7.9
1757
|
Verified
7.9
694
|
Verified
7.0
1322
|
Verified
7.7
603
|
Verified
7.5
1446
|
Verified
7.9
630
|
Verified
Reporting & Analytics
7.7
1943
|
Verified
7.9
895
|
Verified
7.9
2138
|
Verified
7.9
944
|
Verified
7.1
1287
|
Verified
7.7
783
|
Verified
Mobile & Social
7.3
1223
|
Verified
7.5
556
|
Verified
7.3
1327
|
Verified
7.6
550
|
Verified
7.1
1370
|
Verified
7.4
620
|
Verified
Platform
7.8
1972
|
Verified
8.1
292
|
Verified
8.0
1922
|
Verified
8.1
307
|
Verified
8.1
2022
|
Verified
8.2
300
|
Verified
7.3
1449
|
Verified
7.9
227
|
Verified
7.0
1347
|
Verified
7.9
249
|
Verified
Feature Not Available
7.8
275
|
Verified
8.2
2088
|
Verified
7.7
290
|
Verified
7.5
1473
|
Verified
7.8
254
|
Verified
Integration
8.1
1923
|
Verified
7.9
297
|
Verified
8.1
1931
|
Verified
7.8
232
|
Verified
7.8
1631
|
Verified
7.6
238
|
Verified
Generative AI
6.1
642
8.1
18
Agentic AI - CRM
6.5
89
8.0
5
6.4
88
6.7
5
6.6
89
7.4
7
6.3
86
9.0
5
6.5
88
8.3
5
6.5
87
8.7
5
6.6
88
8.3
5
Email Marketing
8.7
6450
|
Verified
Not enough data
8.9
6274
|
Verified
Not enough data
8.5
6129
|
Verified
Not enough data
8.8
5732
|
Verified
Not enough data
Online Marketing
7.4
4371
|
Verified
Not enough data
7.9
4076
|
Verified
Not enough data
7.8
3532
|
Verified
Not enough data
8.1
4864
|
Verified
Not enough data
7.8
3467
|
Verified
Not enough data
Lead Management
8.3
4351
|
Verified
Not enough data
8.0
3959
|
Verified
Not enough data
8.5
5077
|
Verified
Not enough data
7.9
3485
|
Verified
Not enough data
8.5
4337
|
Verified
Not enough data
8.1
3985
|
Verified
Not enough data
8.2
3791
|
Verified
Not enough data
8.0
3562
|
Verified
Not enough data
Campaign Management
8.0
3485
|
Verified
Not enough data
7.7
3104
|
Verified
Not enough data
7.2
2635
Not enough data
6.8
2334
|
Verified
Not enough data
Social
6.9
2322
|
Verified
Not enough data
7.3
2675
|
Verified
Not enough data
7.3
2547
|
Verified
Not enough data
7.1
2440
|
Verified
Not enough data
7.0
2397
|
Verified
Not enough data
Reporting & Analytics
8.1
5169
|
Verified
Not enough data
7.6
3585
|
Verified
Not enough data
7.2
2916
|
Verified
Not enough data
7.1
2722
|
Verified
Not enough data
6.9
2441
|
Verified
Not enough data
Platform
7.9
3717
|
Verified
Not enough data
8.1
3496
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2402
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3703
|
Verified
Not enough data
7.5
2423
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
217
Not enough data
6.4
221
Not enough data
6.5
220
Not enough data
6.4
217
Not enough data
6.3
219
Not enough data
6.4
220
Not enough data
Integration
8.1
3753
|
Verified
Not enough data
8.1
3645
|
Verified
Not enough data
7.8
3123
|
Verified
Not enough data
Messenger
7.4
1124
Not enough data
5.9
976
Not enough data
6.5
1002
Not enough data
6.9
1044
Not enough data
Channels
6.4
988
Not enough data
7.3
1173
Not enough data
5.9
914
Not enough data
5.5
832
Not enough data
5.9
839
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2017
Not enough data
6.3
1513
Not enough data
7.0
1613
Not enough data
7.5
1677
Not enough data
Edit
7.4
1751
Not enough data
8.0
1964
Not enough data
7.4
1659
Not enough data
Logistics
7.8
1811
Not enough data
7.0
1578
Not enough data
7.8
1769
Not enough data
7.7
1542
Not enough data
Generative AI
5.9
836
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.1
109
Not enough data
6.2
108
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
171
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
201
Not enough data
7.6
196
Not enough data
8.1
178
Not enough data
8.0
188
Not enough data
Campaigns
7.9
167
Not enough data
8.3
178
Not enough data
7.9
145
Not enough data
7.7
179
Not enough data
Integrations
8.1
171
Not enough data
6.7
114
Not enough data
7.9
129
Not enough data
7.3
142
Not enough data
Generative AI
6.0
64
Not enough data
Agentic AI - Vulnerability Scanner
6.4
15
Not enough data
6.7
15
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
657
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
668
Not enough data
5.7
422
Not enough data
7.4
528
Not enough data
6.2
431
Not enough data
7.0
506
Not enough data
Generative AI
6.7
27
Not enough data
6.7
27
Not enough data
6.2
27
Not enough data
Communication
8.3
125
Not enough data
8.1
112
Not enough data
8.4
117
Not enough data
7.7
93
Not enough data
7.8
77
Not enough data
Internal Use
7.9
166
Not enough data
7.8
97
Not enough data
8.2
102
Not enough data
8.1
98
Not enough data
7.7
86
Not enough data
8.1
99
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
8.7
21
7.9
314
8.5
21
7.8
270
8.4
20
7.9
309
8.1
21
8.2
331
8.7
20
Predictive Analytics
8.0
293
8.7
20
7.8
277
8.6
19
7.4
240
8.3
19
7.4
266
8.3
19
Sales Management
8.2
318
8.8
20
7.6
181
8.7
19
8.0
305
8.5
20
8.3
349
8.7
20
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Training
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
7.5
6
Not enough data
8.6
6
Feedback
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Generative AI
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Dynamics 365 Sales are categorized as CRM and Sales Analytics
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, Marketing Automation, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Dynamics 365 Sales is categorized as Sales Coaching
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dynamics 365 Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Information Technology and Services
12.6%
Computer Software
8.4%
Retail
4.0%
Marketing and Advertising
4.0%
Financial Services
3.8%
Other
67.2%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is Microsoft Dynamics CRM competitive advantage?
3 Comments
HC
Microsoft Dynamics CRM can help differentiate your business from competitors who’ve implemented but not “adopted” other products. Dynamics CRM functionality...Read more
how can i creat a new feild for the contact?
3 Comments
LV
you must have the "System customizer" and/or "System Administrator" role, If you do you can Click on the "Form Editor" when you have a contact open, you will...Read more
Refreshing page a bunch to get ticket to appear?
1 Comment
JH
I would like to have the Licence Number of my V14? to refresh my Version. At precedent I cannot do any drawings for our new home. I have lost? a lot of the...Read more
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