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Compare ActiveCampaign and Dynamic Yield 
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At a Glance
Market Segments
Small-Business (92.1% of reviews)
Mid-Market (56.7% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(14,476)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansDynamic Yield
Star Rating
(156)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Dynamic YieldSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in Email Marketing, particularly in features like Automated Email Responses and Manage Email Deliverability, with scores of 8.9 and 8.6 respectively. In contrast, Dynamic Yield's email capabilities are less emphasized, focusing more on Personalization and Website Personalization.
- Reviewers mention that Dynamic Yield shines in Personalization features, particularly with its Recommendation Engine and Product Recommendations, scoring 9.2 and 9.4 respectively. ActiveCampaign, while strong in email, does not match this level of personalization, with lower scores in similar areas.
- G2 users highlight that ActiveCampaign's Quality of Support is rated at 8.6, which is slightly lower than Dynamic Yield's impressive 9.1. Reviewers appreciate the responsiveness and helpfulness of Dynamic Yield's support team, making it a preferred choice for users needing assistance.
- Users on G2 report that ActiveCampaign has a more user-friendly Ease of Setup with a score of 8.1 compared to Dynamic Yield's 7.6. This ease of use is particularly beneficial for small businesses looking to implement marketing automation quickly.
- Reviewers mention that Dynamic Yield's Visitor Behavior Monitoring and Targeting features are superior, scoring 8.1 and 8.9 respectively, which allows for more effective audience segmentation and engagement strategies compared to ActiveCampaign's offerings in this area.
- Users say that while both platforms offer Campaign Management, ActiveCampaign's focus on Email Campaigns with a score of 8.1 is more robust than Dynamic Yield's capabilities, which are more centered around Campaign Optimization and Brand Safety.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Dynamic Yield
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
Dynamic Yield
No trial information availableRatings
Meets Requirements
8.8
11,011
8.7
139
Ease of Use
8.2
11,126
8.3
138
Ease of Setup
8.0
7,063
7.6
62
Ease of Admin
8.4
6,283
8.3
57
Quality of Support
8.5
10,191
9.1
138
Has the product been a good partner in doing business?
8.8
6,142
9.1
58
Product Direction (% positive)
8.2
10,419
9.6
135
Features by Category
Sales Force Automation
8.2
2086
|
Verified
Not enough data
7.0
1015
Not enough data
7.9
1753
|
Verified
Not enough data
7.7
1670
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1426
|
Verified
Not enough data
7.0
1204
|
Verified
Not enough data
6.9
1137
|
Verified
Not enough data
7.3
1275
|
Verified
Not enough data
Marketing Automation
9.0
2296
|
Verified
Not enough data
8.8
2190
|
Verified
Not enough data
8.5
2141
|
Verified
Not enough data
7.8
1478
|
Verified
Not enough data
Customer Support
7.6
1467
|
Verified
Not enough data
7.7
1625
|
Verified
Not enough data
7.9
1757
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1446
|
Verified
Not enough data
Reporting & Analytics
7.7
1943
|
Verified
Not enough data
7.9
2138
|
Verified
Not enough data
7.1
1287
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1326
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1972
|
Verified
Not enough data
8.0
1922
|
Verified
Not enough data
8.1
2022
|
Verified
Not enough data
7.3
1449
|
Verified
Not enough data
7.0
1347
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2088
|
Verified
Not enough data
7.5
1473
|
Verified
Not enough data
Integration
8.1
1923
|
Verified
Not enough data
8.1
1931
|
Verified
Not enough data
7.8
1631
|
Verified
Not enough data
Generative AI
6.1
642
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.6
89
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6448
|
Verified
Not enough data
8.9
6273
|
Verified
Not enough data
8.5
6128
|
Verified
Not enough data
8.8
5729
|
Verified
Not enough data
Online Marketing
7.4
4370
|
Verified
Not enough data
7.9
4074
|
Verified
Not enough data
7.8
3531
|
Verified
Not enough data
8.1
4863
|
Verified
Not enough data
7.8
3466
|
Verified
Not enough data
Lead Management
8.3
4350
|
Verified
Not enough data
8.0
3958
|
Verified
Not enough data
8.5
5074
|
Verified
Not enough data
7.9
3483
|
Verified
Not enough data
8.5
4335
|
Verified
Not enough data
8.1
3984
|
Verified
Not enough data
8.2
3790
|
Verified
Not enough data
8.0
3561
|
Verified
Not enough data
Campaign Management
8.0
3484
|
Verified
Not enough data
7.7
3103
|
Verified
Not enough data
7.2
2634
Not enough data
6.8
2333
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2674
|
Verified
Not enough data
7.3
2546
|
Verified
Not enough data
7.1
2439
|
Verified
Not enough data
7.0
2396
|
Verified
Not enough data
Reporting & Analytics
8.1
5167
|
Verified
Not enough data
7.6
3584
|
Verified
Not enough data
7.2
2915
|
Verified
Not enough data
7.1
2721
|
Verified
Not enough data
6.9
2440
|
Verified
Not enough data
Platform
7.9
3716
|
Verified
Not enough data
8.1
3495
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2402
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3702
|
Verified
Not enough data
7.5
2423
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
216
Not enough data
6.4
219
Not enough data
6.5
218
Not enough data
6.4
215
Not enough data
6.3
216
Not enough data
6.4
219
Not enough data
Integration
8.1
3753
|
Verified
Not enough data
8.1
3644
|
Verified
Not enough data
7.8
3123
|
Verified
Not enough data
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
5.9
913
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.1
29
Not enough data
6.1
29
Not enough data
6.4
28
Not enough data
6.1
29
Not enough data
5.9
28
Not enough data
6.0
28
Not enough data
6.1
28
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
8.1
49
7.9
399
8.8
52
7.1
355
8.1
44
Templates
7.3
412
8.2
38
8.0
439
8.4
47
7.8
411
8.4
47
Personalization
7.6
401
9.2
53
7.6
405
8.7
47
7.2
361
8.1
43
7.1
347
6.6
33
7.3
337
9.0
42
7.1
325
9.4
47
7.4
346
9.1
49
8.0
396
9.1
39
Multichannel
7.4
380
8.9
48
8.5
463
7.4
32
7.7
420
8.5
45
Administration
8.5
482
8.4
33
7.9
469
7.8
48
7.9
440
8.3
44
8.0
462
8.1
42
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Segmentation
Not enough data
9.1
45
Not enough data
8.6
41
Targeting
Not enough data
8.9
41
Not enough data
8.9
40
Triggered Content
Not enough data
8.0
27
Not enough data
8.4
21
Not enough data
8.8
32
Personalized Content
Not enough data
8.7
43
Not enough data
7.9
21
Not enough data
9.1
43
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
2016
Not enough data
6.3
1512
Not enough data
7.0
1612
Not enough data
7.5
1676
Not enough data
Edit
7.4
1750
Not enough data
8.0
1963
Not enough data
7.4
1658
Not enough data
Logistics
7.8
1810
Not enough data
7.0
1577
Not enough data
7.8
1768
Not enough data
7.7
1541
Not enough data
Generative AI
5.9
835
Not enough data
6.1
673
Not enough data
Agentic AI - Email Template Builder
6.1
108
Not enough data
6.2
107
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
171
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
200
Not enough data
7.6
195
Not enough data
8.1
177
Not enough data
8.0
187
Not enough data
Campaigns
7.9
166
Not enough data
8.3
177
Not enough data
7.9
144
Not enough data
7.7
178
Not enough data
Integrations
8.1
170
Not enough data
6.7
113
Not enough data
7.9
128
Not enough data
7.3
141
Not enough data
Generative AI
6.0
63
Not enough data
Agentic AI - Vulnerability Scanner
6.4
14
Not enough data
6.7
14
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
656
Not enough data
7.5
550
Not enough data
6.8
462
Not enough data
7.4
651
Not enough data
Additional Functionality
7.9
667
Not enough data
5.7
421
Not enough data
7.4
527
Not enough data
6.2
430
Not enough data
7.0
505
Not enough data
Computing
Not enough data
7.1
34
Not enough data
8.0
39
Not enough data
6.9
42
Experimental Design
Not enough data
8.7
45
Not enough data
8.9
40
Not enough data
8.9
46
Analytics
Not enough data
8.0
46
Not enough data
5.1
27
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
6.7
27
Not enough data
6.7
27
Not enough data
6.2
27
Not enough data
Communication
8.3
125
Not enough data
8.1
112
Not enough data
8.4
117
Not enough data
7.7
93
Not enough data
7.8
77
Not enough data
Internal Use
7.9
166
Not enough data
7.8
97
Not enough data
8.2
102
Not enough data
8.1
98
Not enough data
7.7
86
Not enough data
8.1
99
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Dynamic Yield are categorized as E-Commerce Personalization
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, Marketing Automation, CRM, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dynamic Yield
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Retail
33.3%
Apparel & Fashion
8.7%
Consumer Goods
8.0%
Internet
6.7%
Luxury Goods & Jewelry
5.3%
Other
38.0%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is the future of Dynamic Yield with its acquisition by McDonalds?
1 Comment
YN
As a standalone company within McDonald’s, Dynamic Yield remains an independent platform. A key aspect of the acquisition is McDonald’s commitment to Dynamic...Read more
Will you have video tutorials available for new users?
1 Comment
AB
Hi Kimberly! Great question. We have recently created a library of on-demand, video tutorial-style training modules on how to leverage the fundamental...Read more
Dynamic Yield has no more discussions with answers
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