Compare ActiveCampaign and Dotdigital
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Mid-Market (46.0% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Contact Us
ActiveCampaign
Star Rating
(14,678)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plans
Dotdigital
Star Rating
(1,199)4.4 out of 5
Market Segments
Mid-Market (46.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user experience, particularly with its intuitive dashboard and email builder. Users appreciate how easy it is to navigate and create visually appealing email communications, making it a strong choice for teams focused on design and usability.
- Users say ActiveCampaign stands out for its powerful automation capabilities. The flexibility of its workflow builder allows for detailed customer journeys based on user behavior, which many find saves time and enhances engagement through targeted emails.
- According to verified reviews, Dotdigital's customer support is highly praised, with users highlighting the value of having a dedicated marketing manager who provides personalized insights and solutions, ensuring that users feel supported in their email marketing efforts.
- Reviewers mention that ActiveCampaign's advanced segmentation and integrated CRM features make it a robust platform for managing customer relationships. Users appreciate how these tools allow for personalized campaigns and effective tracking of customer journeys, all from a single interface.
- G2 reviewers note that while Dotdigital has a higher score in ease of use, ActiveCampaign still offers a solid experience, particularly for small businesses. Users find that both platforms have their strengths, but Dotdigital's user-friendly design gives it an edge for those prioritizing simplicity.
- Users report that while Dotdigital has a better score in email deliverability, ActiveCampaign's recent feedback indicates some challenges in this area. This suggests that users may find more success with Dotdigital when it comes to ensuring their emails reach the intended audience effectively.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Free Trial
ActiveCampaign
Free Trial is available
Dotdigital
Free Trial is available
Ratings
Meets Requirements
8.8
11,199
8.5
993
Ease of Use
8.2
11,315
8.7
1,007
Ease of Setup
8.0
7,250
8.1
538
Ease of Admin
8.4
6,346
8.4
389
Quality of Support
8.5
10,361
8.9
973
Has the product been a good partner in doing business?
8.8
6,204
8.6
388
Product Direction (% positive)
8.2
10,592
8.8
981
Features by Category
Sales Force Automation
8.2
2110
|
Verified
Not enough data
7.0
1020
Not enough data
7.9
1769
|
Verified
Not enough data
7.7
1685
|
Verified
Not enough data
7.0
1222
|
Verified
Not enough data
7.6
1434
|
Verified
Not enough data
7.0
1208
|
Verified
Not enough data
6.9
1140
|
Verified
Not enough data
7.3
1283
|
Verified
Not enough data
Marketing Automation
9.0
2323
|
Verified
Not enough data
8.8
2210
|
Verified
Not enough data
8.5
2154
|
Verified
Not enough data
7.8
1485
|
Verified
Not enough data
Customer Support
7.6
1472
|
Verified
Not enough data
7.7
1630
|
Verified
Not enough data
7.9
1764
|
Verified
Not enough data
7.0
1325
|
Verified
Not enough data
7.5
1453
|
Verified
Not enough data
Reporting & Analytics
7.7
1956
|
Verified
Not enough data
7.9
2147
|
Verified
Not enough data
7.1
1291
|
Verified
Not enough data
Mobile & Social
7.3
1225
|
Verified
Not enough data
7.3
1329
|
Verified
Not enough data
7.1
1372
|
Verified
Not enough data
Platform
7.8
1993
|
Verified
Not enough data
8.0
1944
|
Verified
Not enough data
8.1
2033
|
Verified
Not enough data
7.3
1453
|
Verified
Not enough data
7.0
1350
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
2105
|
Verified
Not enough data
7.4
1476
|
Verified
Not enough data
Integration
8.1
1932
|
Verified
Not enough data
8.1
1936
|
Verified
Not enough data
7.8
1637
|
Verified
Not enough data
Generative AI
6.1
646
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
Not enough data
8.7
135
Not enough data
8.4
139
Not enough data
9.1
127
Not enough data
8.8
145
Not enough data
9.1
130
Not enough data
8.6
125
Not enough data
8.3
109
Not enough data
9.1
52
Not enough data
8.4
50
Reporting & Analytics
Not enough data
8.3
108
|
Verified
Not enough data
8.6
131
Generative AI
Not enough data
7.1
28
Not enough data
7.0
26
Agentic AI - Email Marketing
Not enough data
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Integration
Not enough data
8.5
90
Not enough data
7.7
74
Not enough data
7.5
69
Not enough data
7.8
51
Not enough data
7.1
46
Not enough data
7.5
46
Email Marketing
8.7
6492
|
Verified
8.9
578
|
Verified
8.9
6330
|
Verified
9.1
555
|
Verified
8.5
6142
|
Verified
8.8
537
|
Verified
8.8
5787
|
Verified
8.6
515
|
Verified
Online Marketing
7.4
4393
|
Verified
8.0
454
|
Verified
7.9
4075
|
Verified
8.3
495
|
Verified
7.8
3535
|
Verified
8.3
481
|
Verified
8.1
4865
|
Verified
8.3
498
|
Verified
7.8
3468
|
Verified
7.8
403
Lead Management
8.3
4369
|
Verified
8.0
380
|
Verified
8.0
3962
|
Verified
8.1
411
|
Verified
8.5
5120
|
Verified
8.7
509
|
Verified
8.0
3489
|
Verified
7.8
349
|
Verified
8.5
4359
|
Verified
8.0
362
|
Verified
8.1
4001
|
Verified
8.0
385
|
Verified
8.2
3795
|
Verified
7.8
351
|
Verified
8.0
3575
|
Verified
7.8
372
|
Verified
Campaign Management
8.0
3489
|
Verified
8.3
441
|
Verified
7.8
3104
|
Verified
8.0
359
|
Verified
7.2
2636
7.6
325
|
Verified
6.8
2335
|
Verified
7.4
317
Social
6.9
2321
|
Verified
7.0
302
7.3
2677
|
Verified
7.4
321
|
Verified
7.3
2547
|
Verified
7.1
314
|
Verified
7.1
2439
|
Verified
7.2
304
|
Verified
7.0
2397
|
Verified
7.1
293
|
Verified
Reporting & Analytics
8.1
5198
|
Verified
8.4
514
|
Verified
7.6
3587
|
Verified
8.1
412
|
Verified
7.2
2918
|
Verified
7.8
382
|
Verified
7.1
2723
|
Verified
7.7
362
|
Verified
6.9
2441
|
Verified
7.4
329
Platform
7.9
3725
|
Verified
8.1
363
|
Verified
8.2
3538
|
Verified
8.2
321
|
Verified
8.3
3704
|
Verified
8.7
371
|
Verified
7.5
2399
|
Verified
7.6
280
|
Verified
7.0
2131
|
Verified
7.6
306
|
Verified
8.4
3729
|
Verified
8.8
359
|
Verified
7.5
2423
|
Verified
7.9
285
|
Verified
Agentic AI - Marketing Automation
6.3
221
7.7
26
6.4
221
7.9
25
6.5
219
7.5
24
6.4
218
7.7
25
6.3
221
7.6
26
6.4
220
7.4
27
Integration
8.1
3755
|
Verified
8.3
368
|
Verified
8.1
3656
|
Verified
7.9
357
|
Verified
7.8
3135
|
Verified
7.6
313
|
Verified
Administration
Not enough data
8.5
151
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
145
Not enough data
Feature Not Available
Not enough data
7.7
128
Integrations
Not enough data
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Platform
Not enough data
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
138
Not enough data
7.8
114
Not enough data
8.7
137
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
914
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1234
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
309
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Deliverability
Not enough data
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.7
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
35
Not enough data
6.7
35
Not enough data
7.0
35
Not enough data
6.5
35
Not enough data
6.6
35
Not enough data
6.6
35
Not enough data
6.9
35
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
411
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
379
Not enough data
8.5
463
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
469
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Campaigns
Not enough data
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.3
5
Not enough data
9.0
5
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Feature Not Available
Not enough data
9.4
6
Not enough data
9.0
5
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
2020
8.1
276
6.3
1515
Feature Not Available
7.0
1616
8.0
250
7.5
1680
8.4
270
Edit
7.4
1754
7.7
248
8.0
1968
8.8
285
7.4
1662
8.3
266
Logistics
7.8
1817
8.4
290
7.0
1580
7.8
250
7.8
1775
8.0
258
7.8
1543
8.2
254
Generative AI
6.0
838
7.3
196
6.1
674
7.1
190
Agentic AI - Email Template Builder
6.1
109
7.2
20
6.2
108
7.1
19
Text Messaging
7.5
159
8.8
60
6.8
139
Feature Not Available
7.6
153
8.4
60
7.6
142
8.1
58
7.3
130
8.4
57
Feature Not Available
7.4
53
8.2
169
8.6
61
7.1
142
8.2
56
SMS Platform
7.7
154
7.9
60
8.8
172
8.4
60
7.6
128
7.4
48
6.8
121
Feature Not Available
7.0
123
8.0
49
8.0
144
8.5
51
Agentic AI - SMS Marketing
8.4
20
6.3
8
8.5
20
6.5
8
8.5
20
6.9
8
8.3
20
6.5
8
8.4
20
6.7
8
8.2
20
6.5
8
Data Sourcing
Not enough data
8.1
79
Not enough data
8.2
79
Not enough data
8.5
76
Not enough data
8.3
81
Intelligence
Not enough data
8.5
78
Not enough data
7.8
72
Not enough data
7.6
74
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Basics
Not enough data
8.7
121
Not enough data
8.6
116
Platform Data
Not enough data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Platform Additional Functionality
Not enough data
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Agentic AI - Customer Journey Analytics
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Functionality
Not enough data
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Support
Not enough data
8.0
193
Not enough data
8.3
182
Not enough data
8.8
203
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
8.7
87
7.9
612
8.4
84
7.8
530
8.2
78
7.6
552
8.3
62
Page Optimization
7.6
425
Feature Not Available
7.8
529
8.5
77
7.5
472
8.1
70
7.2
413
7.3
64
Integrations
7.5
405
7.7
65
8.5
542
8.3
73
8.2
515
8.0
69
Generative AI
6.2
166
7.4
58
Agentic AI - Landing Page Builders
6.7
22
7.7
8
Customization
8.0
663
Not enough data
7.5
553
Not enough data
6.8
464
Not enough data
7.4
653
Not enough data
Additional Functionality
7.9
672
Not enough data
5.7
423
Not enough data
7.4
531
Not enough data
6.2
433
Not enough data
7.0
507
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Personalization
Not enough data
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.3
16
Not enough data
7.4
14
Not enough data
7.9
14
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.1
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.3
241
Not enough data
7.4
267
Not enough data
Sales Management
8.2
319
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
350
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.2
85
|
Verified
Not enough data
8.6
100
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Campaigns
Not enough data
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
7.9
82
Not enough data
7.7
77
|
Verified
Not enough data
9.1
107
|
Verified
Not enough data
8.7
98
|
Verified
Engagement
Not enough data
7.7
79
|
Verified
Platform
Not enough data
8.4
99
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Dotdigital are categorized as WhatsApp Marketing, Marketing Automation, Email Deliverability, SMS Marketing, Email Template Builder, and Landing Page Builders
Unique Categories
ActiveCampaign is categorized as CRM, Pop-Up Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Retail
11.3%
Marketing and Advertising
8.2%
Non-Profit Organization Management
7.9%
Financial Services
3.6%
Leisure, Travel & Tourism
3.1%
Other
65.9%
Alternatives
Discussions
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What is Dotdigital used for?
1 Comment
Official Response from Dotdigital
Dotdigital is an all-in-one customer experience and data platform. It's used by marketing teams to power dynamic cross-channel customer experiences. It can...Read more
How much does Dotmailer cost?
1 Comment
SG
Varied depends on the amount of customers and some other items that you might want to add. It is cheaper than other solutions but it is not inexpensive. On...Read more
