Compare ActiveCampaign and Customer.io
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (59.0% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $100.00 Per Month
ActiveCampaign
Star Rating
(14,678)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plans
Customer.io
Star Rating
(824)4.4 out of 5
Market Segments
Small-Business (59.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in its automation capabilities, with users praising its flexible workflow builder that allows for detailed customer journeys based on user behavior. This feature significantly enhances the ability to send targeted emails automatically, saving time and effort.
- Users say that Customer.io stands out for its event-driven automation and developer-friendly tools. Reviewers appreciate how quickly their teams can integrate and map in-app events, enabling highly tailored, behavior-based communication that aligns closely with user actions.
- According to verified reviews, ActiveCampaign is favored for its integrated CRM and advanced segmentation features, which allow users to create personalized campaigns and track customer journeys effectively. This all-in-one approach is particularly beneficial for small businesses looking to streamline their marketing efforts.
- Reviewers mention that Customer.io's recent AI features make it incredibly user-friendly, simplifying the creation of automation flows. This innovation has been highlighted as a game-changer for teams looking to enhance their marketing strategies without extensive technical knowledge.
- Users highlight that while both platforms have similar star ratings, ActiveCampaign's overall G2 Score reflects a higher level of user satisfaction, particularly in areas like email deliverability and automated email responses, which are crucial for effective marketing campaigns.
- G2 reviewers note that ActiveCampaign's entry-level pricing is significantly lower than Customer.io's, making it a more accessible option for small businesses. This affordability, combined with its robust feature set, positions ActiveCampaign as a strong contender for those just starting with marketing automation.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Free Trial
ActiveCampaign
Free Trial is available
Customer.io
Free Trial is available
Ratings
Meets Requirements
8.8
11,199
8.7
663
Ease of Use
8.2
11,315
8.3
685
Ease of Setup
8.0
7,250
8.0
477
Ease of Admin
8.4
6,346
8.6
278
Quality of Support
8.5
10,361
8.6
591
Has the product been a good partner in doing business?
8.8
6,204
9.0
277
Product Direction (% positive)
8.2
10,592
9.1
657
Features by Category
Sales Force Automation
8.2
2110
|
Verified
Not enough data
7.0
1020
Not enough data
7.9
1769
|
Verified
Not enough data
7.7
1685
|
Verified
Not enough data
7.0
1222
|
Verified
Not enough data
7.6
1434
|
Verified
Not enough data
7.0
1208
|
Verified
Not enough data
6.9
1140
|
Verified
Not enough data
7.3
1283
|
Verified
Not enough data
Marketing Automation
9.0
2323
|
Verified
Not enough data
8.8
2210
|
Verified
Not enough data
8.5
2154
|
Verified
Not enough data
7.8
1485
|
Verified
Not enough data
Customer Support
7.6
1472
|
Verified
Not enough data
7.7
1630
|
Verified
Not enough data
7.9
1764
|
Verified
Not enough data
7.0
1325
|
Verified
Not enough data
7.5
1453
|
Verified
Not enough data
Reporting & Analytics
7.7
1956
|
Verified
Not enough data
7.9
2147
|
Verified
Not enough data
7.1
1291
|
Verified
Not enough data
Mobile & Social
7.3
1225
|
Verified
Not enough data
7.3
1329
|
Verified
Not enough data
7.1
1372
|
Verified
Not enough data
Platform
7.8
1993
|
Verified
Not enough data
8.0
1944
|
Verified
Not enough data
8.1
2033
|
Verified
Not enough data
7.3
1453
|
Verified
Not enough data
7.0
1350
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
2105
|
Verified
Not enough data
7.4
1476
|
Verified
Not enough data
Integration
8.1
1932
|
Verified
Not enough data
8.1
1936
|
Verified
Not enough data
7.8
1637
|
Verified
Not enough data
Generative AI
6.1
646
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6492
|
Verified
8.8
448
|
Verified
8.9
6330
|
Verified
8.8
425
|
Verified
8.5
6142
|
Verified
8.4
394
|
Verified
8.8
5787
|
Verified
8.4
387
|
Verified
Online Marketing
7.4
4393
|
Verified
6.3
331
7.9
4075
|
Verified
8.0
360
|
Verified
7.8
3535
|
Verified
8.4
384
|
Verified
8.1
4865
|
Verified
7.9
361
|
Verified
7.8
3468
|
Verified
Feature Not Available
Lead Management
8.3
4369
|
Verified
7.4
335
|
Verified
8.0
3962
|
Verified
7.6
330
8.5
5120
|
Verified
8.6
403
|
Verified
8.0
3489
|
Verified
6.8
310
8.5
4359
|
Verified
7.6
336
|
Verified
8.1
4001
|
Verified
7.3
334
|
Verified
8.2
3795
|
Verified
7.3
315
8.0
3575
|
Verified
7.3
323
|
Verified
Campaign Management
8.0
3489
|
Verified
7.7
344
7.8
3104
|
Verified
7.0
320
7.2
2636
Feature Not Available
6.8
2335
|
Verified
Feature Not Available
Social
6.9
2321
|
Verified
Feature Not Available
7.3
2677
|
Verified
6.6
306
7.3
2547
|
Verified
Feature Not Available
7.1
2439
|
Verified
Feature Not Available
7.0
2397
|
Verified
Feature Not Available
Reporting & Analytics
8.1
5198
|
Verified
7.8
390
|
Verified
7.6
3587
|
Verified
6.9
332
|
Verified
7.2
2918
|
Verified
6.5
321
7.1
2723
|
Verified
6.3
310
6.9
2441
|
Verified
Feature Not Available
Platform
7.9
3725
|
Verified
8.3
377
|
Verified
8.2
3538
|
Verified
8.5
393
|
Verified
8.3
3704
|
Verified
8.5
357
|
Verified
7.5
2399
|
Verified
7.7
332
|
Verified
7.0
2131
|
Verified
7.7
347
|
Verified
8.4
3729
|
Verified
8.7
376
|
Verified
7.5
2423
|
Verified
7.2
312
|
Verified
Agentic AI - Marketing Automation
6.3
221
6.3
69
6.4
221
6.5
69
6.5
219
6.8
63
6.4
218
6.4
65
6.3
221
6.3
66
6.4
220
6.3
67
Integration
8.1
3755
|
Verified
8.3
376
|
Verified
8.1
3656
|
Verified
8.3
384
|
Verified
7.8
3135
|
Verified
7.6
343
|
Verified
Administration
Not enough data
8.1
267
Not enough data
7.4
235
Not enough data
8.1
252
Not enough data
8.9
267
Not enough data
7.7
237
Not enough data
7.8
243
Integrations
Not enough data
8.6
237
Not enough data
8.5
240
Not enough data
8.4
205
Not enough data
7.2
178
Platform
Not enough data
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
243
Not enough data
7.9
216
Not enough data
8.8
240
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
914
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1234
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.7
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
35
Not enough data
6.7
35
Not enough data
7.0
35
Not enough data
6.5
35
Not enough data
6.6
35
Not enough data
6.6
35
Not enough data
6.9
35
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
411
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
379
Not enough data
8.5
463
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
469
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Campaigns
Not enough data
8.6
114
Not enough data
8.7
111
Not enough data
8.3
106
Not enough data
8.8
119
Not enough data
8.8
113
Analytics
Not enough data
8.3
115
Not enough data
7.6
105
Optimization
Not enough data
8.5
111
Not enough data
8.8
113
Not enough data
8.0
109
Not enough data
8.5
112
Agentic AI - Push Notification
Not enough data
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Templates
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Not enough data
Edit
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Not enough data
Logistics
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1775
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
838
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.1
109
Not enough data
6.2
108
Not enough data
Text Messaging
7.5
159
8.5
85
6.8
139
Feature Not Available
7.6
153
8.3
79
7.6
142
Feature Not Available
7.3
130
6.8
74
Feature Not Available
6.5
76
8.2
169
8.7
86
7.1
142
8.2
78
SMS Platform
7.7
154
7.5
81
8.8
172
8.3
84
7.6
128
7.2
72
6.8
121
6.2
70
7.0
123
6.7
70
8.0
144
8.3
82
Agentic AI - SMS Marketing
8.4
20
6.4
17
8.5
20
6.4
17
8.5
20
7.5
17
8.3
20
7.2
17
8.4
20
7.0
17
8.2
20
6.7
18
Data Sourcing
Not enough data
7.5
91
Not enough data
7.7
93
Not enough data
7.3
95
Not enough data
8.2
93
Intelligence
Not enough data
7.3
89
Not enough data
5.8
87
Not enough data
5.8
85
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
663
Not enough data
7.5
553
Not enough data
6.8
464
Not enough data
7.4
653
Not enough data
Additional Functionality
7.9
672
Not enough data
5.7
423
Not enough data
7.4
531
Not enough data
6.2
433
Not enough data
7.0
507
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Personalization
Not enough data
5.5
33
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.1
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.3
241
Not enough data
7.4
267
Not enough data
Sales Management
8.2
319
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
350
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Feature Not Available
Not enough data
8.0
68
Not enough data
6.2
55
Not enough data
Feature Not Available
Campaigns
Not enough data
7.3
56
Not enough data
8.0
62
Not enough data
7.4
62
Not enough data
Feature Not Available
Not enough data
9.3
69
Not enough data
9.2
70
Engagement
Not enough data
6.9
53
Platform
Not enough data
8.0
61
Not enough data
Feature Not Available
Not enough data
7.6
59
Agentic AI - Mobile Marketing
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Categories
Categories
Shared Categories
ActiveCampaign and Customer.io are categorized as Marketing Automation and SMS Marketing
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, CRM, Email Deliverability, Pop-Up Builder, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Customer.io is categorized as Personalization, Push Notification, Transactional Email, Mobile Marketing, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Computer Software
14.9%
Financial Services
13.4%
Information Technology and Services
9.1%
Marketing and Advertising
8.2%
Health, Wellness and Fitness
5.2%
Other
49.2%
Alternatives
Discussions
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is Customer.io used for?
1 Comment
AN
customer.io is an incredibly feature-packed combination of user messaging services into one platform.Read more
Is it available in Bangladesh?
1 Comment
G2
Visit ClimaxRecovery or send an email to info@climaxrecovery.com +1 909 248 4443
Provide all necessary information
Recovery process starts, and your...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
