Compare ActiveCampaign and Customer.io 
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (58.8% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $100.00 Per Month
ActiveCampaign
Star Rating
(14,616)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansCustomer.io
Star Rating
(732)4.4 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in providing a balanced mix of power and usability, making it a favorite for users who appreciate a robust segmentation engine. Many users highlight how it allows them to build personalized customer journeys without relying on multiple tools, which enhances their marketing efficiency.
- Users say that Customer.io stands out for its flexibility and robust connectivity, particularly appealing to developers. The platform's ability to send custom events and attributes is frequently praised, allowing for highly tailored marketing strategies that can adapt to specific business needs.
- Reviewers mention that ActiveCampaign's scalability is a significant advantage, especially when handling large contact batches or running multiple automations simultaneously. This reliability is a key factor for businesses looking to grow without facing performance issues.
- According to verified reviews, Customer.io's Visual Workflow Builder is a highlight, enabling users to create complex logic-based flows with ease. This feature is particularly appreciated by those who need to implement intricate marketing strategies without extensive coding knowledge.
- G2 reviewers note that while ActiveCampaign has a slightly lower score in ease of use compared to Customer.io, it compensates with its comprehensive features that integrate automation, CRM, and email marketing into one platform, streamlining the user experience.
- Users report that Customer.io is continuously evolving, with recent updates introducing AI features that enhance the email design experience. This commitment to innovation keeps the platform relevant and appealing to users who value cutting-edge technology in their marketing tools.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Free Trial
ActiveCampaign
Free Trial is available
Customer.io
Free Trial is available
Ratings
Meets Requirements
8.8
11,141
8.7
610
Ease of Use
8.2
11,257
8.3
623
Ease of Setup
8.0
7,190
7.9
421
Ease of Admin
8.4
6,338
8.6
278
Quality of Support
8.5
10,314
8.7
544
Has the product been a good partner in doing business?
8.8
6,196
9.0
277
Product Direction (% positive)
8.2
10,547
9.2
598
Features by Category
Sales Force Automation
8.2
2102
|
Verified
Not enough data
7.0
1018
Not enough data
7.9
1764
|
Verified
Not enough data
7.7
1680
|
Verified
Not enough data
7.0
1220
|
Verified
Not enough data
7.6
1431
|
Verified
Not enough data
7.0
1206
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1280
|
Verified
Not enough data
Marketing Automation
9.0
2316
|
Verified
Not enough data
8.8
2204
|
Verified
Not enough data
8.5
2150
|
Verified
Not enough data
7.8
1483
|
Verified
Not enough data
Customer Support
7.6
1470
|
Verified
Not enough data
7.7
1628
|
Verified
Not enough data
7.9
1762
|
Verified
Not enough data
7.0
1323
|
Verified
Not enough data
7.5
1450
|
Verified
Not enough data
Reporting & Analytics
7.7
1952
|
Verified
Not enough data
7.9
2144
|
Verified
Not enough data
7.1
1289
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1983
|
Verified
Not enough data
8.0
1937
|
Verified
Not enough data
8.1
2028
|
Verified
Not enough data
7.3
1452
|
Verified
Not enough data
7.0
1349
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2100
|
Verified
Not enough data
7.4
1475
|
Verified
Not enough data
Integration
8.1
1929
|
Verified
Not enough data
8.1
1935
|
Verified
Not enough data
7.8
1635
|
Verified
Not enough data
Generative AI
6.1
644
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6479
|
Verified
8.8
416
|
Verified
8.9
6312
|
Verified
8.8
399
|
Verified
8.5
6140
|
Verified
8.4
388
|
Verified
8.8
5773
|
Verified
8.3
371
|
Verified
Online Marketing
7.4
4387
|
Verified
6.3
330
7.9
4075
|
Verified
8.0
354
|
Verified
7.8
3533
|
Verified
8.3
379
|
Verified
8.1
4864
|
Verified
7.9
358
|
Verified
7.8
3468
|
Verified
Feature Not Available
Lead Management
8.3
4360
|
Verified
7.4
332
|
Verified
8.0
3961
|
Verified
7.6
331
8.5
5108
|
Verified
8.6
377
|
Verified
8.0
3489
|
Verified
6.8
311
8.5
4355
|
Verified
7.6
332
|
Verified
8.1
3998
|
Verified
7.3
329
|
Verified
8.2
3794
|
Verified
7.3
315
8.0
3573
|
Verified
7.3
322
|
Verified
Campaign Management
8.0
3488
|
Verified
7.7
338
7.8
3104
|
Verified
7.0
320
7.2
2635
Feature Not Available
6.8
2335
|
Verified
Feature Not Available
Social
6.9
2321
|
Verified
Feature Not Available
7.3
2676
|
Verified
6.5
306
7.3
2547
|
Verified
Feature Not Available
7.1
2440
|
Verified
Feature Not Available
7.0
2398
|
Verified
Feature Not Available
Reporting & Analytics
8.1
5189
|
Verified
7.7
374
|
Verified
7.6
3588
|
Verified
6.9
332
|
Verified
7.2
2918
|
Verified
6.5
322
7.1
2723
|
Verified
6.3
311
6.9
2441
|
Verified
Feature Not Available
Platform
7.9
3719
|
Verified
8.2
369
|
Verified
8.2
3523
|
Verified
8.5
366
|
Verified
8.3
3703
|
Verified
8.5
358
|
Verified
7.5
2400
|
Verified
7.8
329
|
Verified
7.0
2133
|
Verified
7.7
347
|
Verified
8.4
3714
|
Verified
8.8
359
|
Verified
7.5
2424
|
Verified
7.2
312
|
Verified
Agentic AI - Marketing Automation
6.3
219
6.3
66
6.4
222
6.4
67
6.5
221
6.7
62
6.5
219
6.3
64
6.3
221
6.2
63
6.5
222
6.3
66
Integration
8.1
3754
|
Verified
8.3
372
|
Verified
8.1
3651
|
Verified
8.3
369
|
Verified
7.8
3127
|
Verified
7.6
336
|
Verified
Administration
Not enough data
8.1
265
Not enough data
7.4
235
Not enough data
8.1
251
Not enough data
8.9
265
Not enough data
7.7
237
Not enough data
7.8
243
Integrations
Not enough data
8.6
236
Not enough data
8.5
240
Not enough data
8.4
205
Not enough data
7.2
177
Platform
Not enough data
8.2
209
Not enough data
8.2
204
Not enough data
7.9
199
Not enough data
8.2
239
|
Verified
Not enough data
7.8
217
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Campaigns
Not enough data
8.6
114
Not enough data
8.7
111
Not enough data
8.3
106
Not enough data
8.8
119
Not enough data
8.8
113
Analytics
Not enough data
8.3
114
Not enough data
7.6
104
Optimization
Not enough data
8.5
111
Not enough data
8.8
113
Not enough data
8.0
109
Not enough data
8.4
111
Agentic AI - Push Notification
Not enough data
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Templates
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Not enough data
Edit
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Not enough data
Logistics
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1774
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
838
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
8.5
83
6.8
139
Feature Not Available
7.6
153
8.3
79
7.6
142
Feature Not Available
7.3
130
6.8
74
Feature Not Available
6.5
76
8.2
169
8.7
86
7.1
142
8.2
78
SMS Platform
7.7
154
7.5
81
8.8
172
8.3
84
7.6
128
7.2
72
6.8
121
6.2
70
7.0
123
6.7
70
8.0
144
8.3
82
Agentic AI - SMS Marketing
8.4
20
6.4
17
8.5
20
6.4
17
8.5
20
7.5
17
8.3
20
7.2
17
8.4
20
7.0
17
8.2
20
6.7
18
Data Sourcing
Not enough data
7.5
92
Not enough data
7.7
94
Not enough data
7.3
96
Not enough data
8.2
94
Intelligence
Not enough data
7.3
90
Not enough data
5.8
87
Not enough data
5.8
86
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Personalization
Not enough data
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Feature Not Available
Not enough data
8.0
68
Not enough data
6.2
55
Not enough data
Feature Not Available
Campaigns
Not enough data
7.3
56
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
68
Not enough data
9.2
70
Engagement
Not enough data
6.9
53
Platform
Not enough data
8.0
61
Not enough data
Feature Not Available
Not enough data
7.6
59
Agentic AI - Mobile Marketing
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Categories
Categories
Shared Categories
ActiveCampaign and Customer.io are categorized as Marketing Automation and SMS Marketing
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, CRM, Email Deliverability, Pop-Up Builder, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Customer.io is categorized as Personalization, Push Notification, Transactional Email, Mobile Marketing, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Computer Software
15.0%
Financial Services
13.5%
Information Technology and Services
9.1%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.7%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
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