# ActiveCampaign vs Creatio Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Creatio excels in its **low-code platform** , allowing users to rapidly develop and customize workflows without extensive coding knowledge. This flexibility is particularly appreciated by developers who find it easy to automate business processes and integrate with external systems.
- **Users say** that ActiveCampaign shines in its **automation capabilities** , with many praising the visual automation builder. This feature allows users to create flowcharts that clearly outline the paths contacts take, making it easier to manage complex marketing strategies.
- **According to verified reviews** , Creatio's user interface is described as **agile and flexible** , which contributes to a positive user experience. Reviewers highlight the platform's ease of use, making it suitable for businesses looking for a straightforward CRM solution.
- **Reviewers mention** that ActiveCampaign is particularly strong in **email marketing** , with users appreciating its integration with tools like Google Sheets and quiz software. This versatility enhances its appeal for small businesses focused on marketing automation.
- **G2 reviewers note** that while Creatio has a higher satisfaction rating, it currently has fewer recent reviews compared to ActiveCampaign, which may indicate a more stable user base. This could suggest that ActiveCampaign is more actively used and tested in the market.
- **Users highlight** that both platforms offer solid support, but Creatio stands out with its **quality of support** ratings. Reviewers appreciate the responsive team behind Creatio, which can be a crucial factor for businesses needing reliable assistance during implementation and beyond.



| | ActiveCampaign | Creatio | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 14,687 | 313 | 
| **Largest Market Segment** | Small-Business (91.9% of reviews) | Small-Business (43.7% of reviews) | 
| **Entry Level Price** | Starting at $15.00 Per Month | Starting at $40.00 1 user Per Month | 

---
## Top Pros & Cons

### ActiveCampaign

Pros:
- Ease of Use (1270 reviews)
- Automation (1254 reviews)

Cons:
- Learning Curve (601 reviews)
- Missing Features (535 reviews)

### Creatio

Pros:
- Ease of Use (32 reviews)
- Efficiency (21 reviews)

Cons:
- Learning Curve (10 reviews)
- Missing Features (10 reviews)

---
## Ratings Comparison
| Rating | ActiveCampaign | Creatio | 
|---|---|---|
  | **Meets Requirements** | 8.8 (11210 reviews) | 9.1 (224 reviews) | 
  | **Ease of Use** | 8.2 (11329 reviews) | 9.1 (251 reviews) | 
  | **Ease of Setup** | 8.0 (7264 reviews) | 8.4 (152 reviews) | 
  | **Ease of Admin** | 8.4 (6350 reviews) | 8.6 (120 reviews) | 
  | **Quality of Support** | 8.5 (10374 reviews) | 9.1 (222 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (6208 reviews) | 9.2 (119 reviews) | 
  | **Product Direction (% positive)** | 8.2 (10602 reviews) | 9.2 (209 reviews) | 

---
## Pricing

### ActiveCampaign

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $15.00 Per Month

Description: Get started with personalized marketing campaigns.

Key Features:
- 5 actions per automation 
- Basic & Inline Forms
- Site Tracking

[Browse all 4 editions](https://www.g2.com/products/activecampaign/pricing)

#### Free Trial

Yes

### Creatio

#### Entry-Level Pricing

Plan: Growth

Price: Starting at $40.00 1 user Per Month

Description: Provide automation to SMB clients 

Key Features:
- No-code user interface designer
- Customization via scripts
- Unlimited number of records

[Browse all 3 editions](https://www.g2.com/products/creatio/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 3772 |
| **Creatio** | 8.8/10 | 187 |

#### Sales Force Automation

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Contact & Account Management** | 8.2 (2113 reviews) ✓ Verified | 9.0 (152 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | 7.0 (1023 reviews) | 9.0 (91 reviews) | 
| **Opportunity & Pipeline Mgmt.** | 7.9 (1772 reviews) ✓ Verified | 8.9 (144 reviews) ✓ Verified | 
| **Task / Activity Management** | 7.7 (1688 reviews) ✓ Verified | 8.8 (148 reviews) ✓ Verified | 
| **Territory & Quota Management** | 7.0 (1225 reviews) ✓ Verified | 8.7 (117 reviews) ✓ Verified | 
| **Desktop Integration** | 7.6 (1437 reviews) ✓ Verified | 8.7 (132 reviews) ✓ Verified | 
| **Product & Price List Management** | 7.0 (1211 reviews) ✓ Verified | 8.6 (129 reviews) ✓ Verified | 
| **Quote & Order Management** | 6.9 (1143 reviews) ✓ Verified | 8.8 (125 reviews) ✓ Verified | 
| **Customer Contract Management** | 7.3 (1286 reviews) ✓ Verified | 8.9 (121 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Email Marketing** | 9.0 (2326 reviews) ✓ Verified | 8.8 (132 reviews) ✓ Verified | 
| **Campaign Management** | 8.8 (2213 reviews) ✓ Verified | 8.9 (123 reviews) ✓ Verified | 
| **Lead Management** | 8.5 (2158 reviews) ✓ Verified | 9.1 (141 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | 7.8 (1488 reviews) ✓ Verified | 8.9 (109 reviews) ✓ Verified | 

#### Customer Support

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Case Management** | 7.6 (1475 reviews) ✓ Verified | 9.1 (122 reviews) ✓ Verified | 
| **Customer Support Portal** | 7.7 (1633 reviews) ✓ Verified | 8.8 (113 reviews) ✓ Verified | 
| **Knowledge Base** | 7.9 (1767 reviews) ✓ Verified | 8.9 (128 reviews) ✓ Verified | 
| **Call Center Features** | 7.0 (1328 reviews) ✓ Verified | 8.8 (110 reviews) ✓ Verified | 
| **Support Analytics** | 7.5 (1456 reviews) ✓ Verified | 9.1 (115 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Reporting** | 7.7 (1960 reviews) ✓ Verified | 8.8 (147 reviews) ✓ Verified | 
| **Dashboards** | 7.9 (2149 reviews) ✓ Verified | 9.0 (155 reviews) ✓ Verified | 
| **Forecasting** | 7.1 (1294 reviews) ✓ Verified | 8.7 (120 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Social Collaboration Features** | 7.3 (1228 reviews) ✓ Verified | 8.6 (115 reviews) ✓ Verified | 
| **Social Network Integration** | 7.3 (1332 reviews) ✓ Verified | 8.5 (110 reviews) ✓ Verified | 
| **Mobile User Support** | 7.1 (1375 reviews) ✓ Verified | 8.5 (122 reviews) ✓ Verified | 

#### Platform

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Customization** | 7.8 (1997 reviews) ✓ Verified | 8.8 (96 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (1948 reviews) ✓ Verified | 9.0 (97 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (2036 reviews) ✓ Verified | 8.8 (97 reviews) ✓ Verified | 
| **Internationalization** | 7.3 (1456 reviews) ✓ Verified | 8.7 (70 reviews) | 
| **Sandbox / Test Environments** | 7.0 (1353 reviews) ✓ Verified | 8.9 (79 reviews) ✓ Verified | 
| **Document & Content Mgmt.** | Feature Not Available | 8.7 (82 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.2 (2108 reviews) ✓ Verified | 8.8 (91 reviews) ✓ Verified | 
| **Output Document Generation** | 7.4 (1479 reviews) ✓ Verified | 8.6 (76 reviews) ✓ Verified | 

#### Integration

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (1935 reviews) ✓ Verified | 8.8 (98 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (1938 reviews) ✓ Verified | 8.7 (81 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.8 (1640 reviews) ✓ Verified | 8.5 (75 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **AI Text Generation** | 6.1 (650 reviews) | 9.0 (28 reviews) | 

#### Agentic AI - CRM

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (90 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (89 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (91 reviews) | Not enough data | 
| **Adaptive Learning** | 6.3 (87 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.5 (89 reviews) | Not enough data | 
| **Proactive Assistance** | 6.5 (88 reviews) | Not enough data | 
| **Decision Making** | 6.6 (89 reviews) | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 7452 |
| **Creatio** | N/A | N/A |

#### Email Marketing

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Building and Personalizing Emails** | 8.7 (6497 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.9 (6335 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.5 (6145 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.8 (5795 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Landing Pages and Forms** | 7.4 (4396 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.9 (4079 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.8 (3538 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 8.1 (4868 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.8 (3471 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Marketing Lead Database** | 8.3 (4374 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.0 (3965 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.5 (5125 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.0 (3493 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.5 (4362 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.1 (4005 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.2 (3798 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.0 (3580 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Program Management** | 8.0 (3492 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.8 (3107 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.2 (2638 reviews) | Not enough data | 
| **Budgeting** | 6.8 (2338 reviews) ✓ Verified | Not enough data | 

#### Social

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Social Listening** | 6.9 (2324 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.3 (2680 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.3 (2550 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.1 (2442 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.0 (2400 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Basic Reporting** | 8.1 (5204 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.6 (3590 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.2 (2920 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.1 (2725 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.9 (2443 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Customization ** | 7.9 (3730 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.2 (3547 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.3 (3707 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.5 (2402 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.0 (2134 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.4 (3736 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.5 (2427 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (221 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (221 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (219 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (218 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (222 reviews) | Not enough data | 
| **Decision Making** | 6.4 (220 reviews) | Not enough data | 

#### Integration

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (3758 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (3660 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.8 (3141 reviews) ✓ Verified | Not enough data | 

### Help Desk

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Creatio** | 8.8/10 | 6 |

#### Ticket and Case Management

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Ticket creation user experience** | Not enough data | Not enough data | 
| **Ticket response user experience** | Not enough data | Not enough data | 
| **Workflow** | Not enough data | Not enough data | 
| **Response Automation** | Not enough data | Not enough data | 
| **SLA Management** | Not enough data | Not enough data | 
| **Attachments/Screencasts** | Not enough data | Not enough data | 
| **Ticket Collaboration** | Not enough data | Not enough data | 
| **Customer and Contacts Database** | Not enough data | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Help Desk

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Communication Channels

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Customer Portal** | Not enough data | Not enough data | 
| **Email to Case** | Not enough data | Not enough data | 
| **Chat/Live Support** | Not enough data | 9.3 (5 reviews) | 
| **Social Integration** | Not enough data | Not enough data | 
| **Voice** | Not enough data | 8.3 (5 reviews) | 

#### Platform

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | 8.3 (5 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.6/10 | 1884 |
| **Creatio** | N/A | N/A |

#### Messenger

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Sequencing** | 7.4 (1124 reviews) | Not enough data | 
| **AI** | 5.9 (976 reviews) | Not enough data | 
| **Live Chat** | 6.6 (1002 reviews) | Not enough data | 
| **Customization Interface** | 6.9 (1044 reviews) | Not enough data | 

#### Channels

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Social Media** | 6.4 (988 reviews) | Not enough data | 
| **Website** | 7.3 (1173 reviews) | Not enough data | 
| **Text Message (SMS)** | 6.0 (915 reviews) | Not enough data | 
| **Voice Assistants** | 5.5 (832 reviews) | Not enough data | 
| **Other** | 6.0 (839 reviews) | Not enough data | 

#### Customers

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Targeting** | 7.6 (1234 reviews) | Not enough data | 
| **Profiles** | 7.4 (1156 reviews) | Not enough data | 
| **Analytics** | 7.6 (1294 reviews) | Not enough data | 
| **Lead Gathering** | 7.6 (1235 reviews) | Not enough data | 
| **Sales Conversion** | 7.2 (1182 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (30 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (30 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (29 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (30 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.9 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (29 reviews) | Not enough data | 
| **Decision Making** | 6.2 (29 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Creatio** | N/A | N/A |

#### Lead Generation

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Creatio** | N/A | N/A |

#### Diagnosis

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **IP Address ** | Not enough data | Not enough data | 
| **Domains** | Not enough data | Not enough data | 
| **Content ** | Not enough data | Not enough data | 
| **Policy Compliance** | Not enough data | Not enough data | 

#### Tracking

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Processing Time** | Not enough data | Not enough data | 
| **Placement ** | Not enough data | Not enough data | 
| **Open Rate** | Not enough data | Not enough data | 
| **Time to Open** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Domain Reputation** | Not enough data | Not enough data | 
| **Brand Reputation** | Not enough data | Not enough data | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.9/10 | 861 |
| **Creatio** | N/A | N/A |

#### Integrated Workflows

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Task Management** | 7.1 (605 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.6 (782 reviews) | Not enough data | 
| **Calls and Voice** | 6.3 (499 reviews) | Not enough data | 
| **Other Outreach Options ** | 6.7 (525 reviews) | Not enough data | 
| **CRM Integration** | 7.6 (632 reviews) | Not enough data | 
| **Calendar** | 6.9 (544 reviews) | Not enough data | 
| **Shared Records** | 6.9 (516 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Content Management** | 7.5 (623 reviews) | Not enough data | 
| **Workflow Management** | 7.5 (621 reviews) | Not enough data | 
| **Workflow Performance** | 7.4 (585 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 6.7 (516 reviews) | Not enough data | 
| **Gamification** | 6.0 (472 reviews) | Not enough data | 

#### AI and Automation

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Lead Prioritization** | 7.1 (557 reviews) | Not enough data | 
| **Lead Scoring** | 7.1 (559 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 7.2 (565 reviews) | Not enough data | 
| **Buyer Intelligence** | 6.6 (498 reviews) | Not enough data | 
| **Machine Learning** | 6.4 (476 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **AI Text Generation** | 6.1 (415 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (35 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (35 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (35 reviews) | Not enough data | 
| **Adaptive Learning** | 6.5 (35 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.6 (35 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (35 reviews) | Not enough data | 
| **Decision Making** | 6.9 (35 reviews) | Not enough data | 

### Retail Distributed Order Management Systems

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Creatio** | N/A | N/A |

#### Administration

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Dashboards** | Not enough data | Not enough data | 
| **Reports & Analytics** | Not enough data | Not enough data | 

#### Inventory Control

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Inventory Management** | Not enough data | Not enough data | 
| **Inventory Sourcing** | Not enough data | Not enough data | 

#### Omni-Channel

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Customer Service** | Not enough data | Not enough data | 
| **Order Fulfillment** | Not enough data | Not enough data | 
| **Order Management** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 581 |
| **Creatio** | N/A | N/A |

#### Visitor Behavior

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Monitoring** | 7.6 (409 reviews) | Not enough data | 
| **Targeting** | 7.9 (399 reviews) | Not enough data | 
| **Guided Selling** | 7.1 (355 reviews) | Not enough data | 

#### Templates

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Library** | 7.3 (411 reviews) | Not enough data | 
| **Customization** | 8.0 (439 reviews) | Not enough data | 
| **Optimization** | 7.8 (411 reviews) | Not enough data | 

#### Personalization

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Recommendation** | 7.6 (400 reviews) | Not enough data | 
| **Content** | 7.6 (404 reviews) | Not enough data | 
| **Cart Abandonment** | 7.2 (360 reviews) | Not enough data | 
| **Search** | 7.1 (346 reviews) | Not enough data | 
| **Personalization Engine** | 7.3 (336 reviews) | Not enough data | 
| **Product Recommendations** | 7.1 (324 reviews) | Not enough data | 
| **A/B Testing** | 7.4 (346 reviews) | Not enough data | 
| **Personalized Messaging** | 8.0 (396 reviews) | Not enough data | 

#### Multichannel

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Web** | 7.4 (379 reviews) | Not enough data | 
| **Email** | 8.5 (463 reviews) | Not enough data | 
| **Mobile** | 7.6 (419 reviews) | Not enough data | 

#### Administration 

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Marketing Campaigns** | 8.5 (481 reviews) | Not enough data | 
| **Reports & Analytics** | 7.9 (469 reviews) | Not enough data | 
| **User Data** | 7.9 (439 reviews) | Not enough data | 
| **Integrations** | 8.0 (461 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Natural Language Interaction** | 7.6 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (13 reviews) | Not enough data | 

### Workflow Management

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Creatio** | 9.0/10 | 25 |

#### Setup

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Activities** | Not enough data | 9.2 (22 reviews) | 
| **Flows** | Not enough data | 8.9 (22 reviews) | 
| **Dependencies** | Not enough data | 8.9 (19 reviews) | 
| **Notifications** | Not enough data | 9.1 (24 reviews) | 

#### Management

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Updates** | Not enough data | 8.9 (19 reviews) | 
| **Audit Trail** | Not enough data | 8.9 (18 reviews) | 
| **Integration** | Not enough data | 8.8 (20 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **AI Text Generation** | Not enough data | 9.0 (10 reviews) | 

#### Agentic AI - Workflow Management

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.1/10 | 2445 |
| **Creatio** | N/A | N/A |

#### Templates

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Text and Themes** | 7.7 (2022 reviews) | Not enough data | 
| **Stock Images** | 6.3 (1517 reviews) | Not enough data | 
| **Proofing** | 7.0 (1618 reviews) | Not enough data | 
| **Mobile Responsive** | 7.5 (1682 reviews) | Not enough data | 

#### Edit

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Pre-Made** | 7.4 (1756 reviews) | Not enough data | 
| **Build** | 8.0 (1970 reviews) | Not enough data | 
| **HTML** | 7.4 (1664 reviews) | Not enough data | 

#### Logistics

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Analytics** | 7.8 (1819 reviews) | Not enough data | 
| **Issues** | 7.0 (1582 reviews) | Not enough data | 
| **Integrations** | 7.8 (1777 reviews) | Not enough data | 
| **Shareable Link** | 7.8 (1545 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **AI Text Generation** | 6.0 (840 reviews) | Not enough data | 
| **AI Text Summarization** | 6.1 (676 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (110 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (109 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.8/10 | 248 |
| **Creatio** | N/A | N/A |

#### Text Messaging

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Bulk SMS** | 7.5 (161 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 6.9 (141 reviews) | Not enough data | 
| **Text Scheduler** | 7.6 (155 reviews) | Not enough data | 
| **Automatic Replies** | 7.6 (144 reviews) | Not enough data | 
| **Automatic URL Shortening** | 7.3 (132 reviews) | Not enough data | 
| **MMS Marketing** | Feature Not Available | Not enough data | 
| **Personalization** | 8.2 (171 reviews) | Not enough data | 
| **Transactional SMS** | 7.1 (144 reviews) | Not enough data | 

#### SMS Platform

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Reporting** | 7.7 (156 reviews) | Not enough data | 
| **Automation** | 8.8 (174 reviews) | Not enough data | 
| **White Label** | 7.6 (130 reviews) | Not enough data | 
| **Text-to-Landline** | 6.8 (123 reviews) | Not enough data | 
| **Short Codes** | 7.0 (125 reviews) | Not enough data | 
| **API Integration** | 8.0 (146 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Autonomous Task Execution** | 8.4 (20 reviews) | Not enough data | 
| **Multi-step Planning** | 8.5 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (20 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.3 (20 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (20 reviews) | Not enough data | 
| **Decision Making** | 8.2 (20 reviews) | Not enough data | 

### Contact Center

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Creatio** | 8.5/10 | 30 |

#### Channels

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Voice** | Not enough data | 8.8 (17 reviews) ✓ Verified | 
| **Social** | Not enough data | 8.1 (17 reviews) ✓ Verified | 
| **Web Chat** | Not enough data | 8.2 (16 reviews) | 
| **Mobile SMS** | Not enough data | 8.3 (17 reviews) | 
| **Email** | Not enough data | 8.8 (19 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **AI Text-to-Speech** | Not enough data | 9.3 (5 reviews) | 

#### Functions

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Session Routing** | Not enough data | 8.5 (19 reviews) | 
| **Session Queuing** | Not enough data | 8.6 (18 reviews) | 
| **Concurrent Calling** | Not enough data | 8.9 (19 reviews) ✓ Verified | 
| **Speech Analytics** | Not enough data | 8.5 (14 reviews) | 
| **Auto Dialer** | Not enough data | 7.9 (15 reviews) | 
| **IVR** | Not enough data | 8.4 (16 reviews) | 
| **Inbound Screen Pop** | Not enough data | 8.1 (16 reviews) ✓ Verified | 
| **Persistent Data** | Not enough data | 8.5 (17 reviews) ✓ Verified | 

#### Agentic AI - Contact Center

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Administrative

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Session Summary Notes** | Not enough data | 8.3 (19 reviews) ✓ Verified | 
| **Administrator Access** | Not enough data | 9.3 (22 reviews) ✓ Verified | 
| **Reporting & Dashboards** | Not enough data | 9.0 (23 reviews) ✓ Verified | 
| **Session Recording** | Not enough data | 7.7 (15 reviews) | 
| **Agent Scheduling and Assignment** | Not enough data | 9.2 (18 reviews) | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.5/10 | 256 |
| **Creatio** | N/A | N/A |

#### Design and Customization

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Pre-Designed Templates** | 7.7 (203 reviews) | Not enough data | 
| **Pop-Up Types** | 7.6 (198 reviews) | Not enough data | 
| **No-Code Customization** | 8.1 (180 reviews) | Not enough data | 
| **Mobile Optimized** | 8.0 (190 reviews) | Not enough data | 

#### Campaigns

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Targeting** | 7.9 (169 reviews) | Not enough data | 
| **Triggered Campaigns** | 8.3 (180 reviews) | Not enough data | 
| **A/B Testing** | 7.9 (147 reviews) | Not enough data | 
| **Analytics** | 7.8 (181 reviews) | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **CRM/Email Integrations** | 8.1 (173 reviews) | Not enough data | 
| **WCM Integrations** | 6.7 (116 reviews) | Not enough data | 
| **E-Commerce Integrations** | 7.9 (131 reviews) | Not enough data | 
| **Social Media Integrations** | 7.3 (144 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **AI Text Generation** | 6.1 (65 reviews) | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (16 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 348 |
| **Creatio** | N/A | N/A |

#### Attribution Modeling

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Single-Touch Attribution** | 7.1 (207 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 7.1 (199 reviews) | Not enough data | 
| **Algorithmic Attribution** | 6.8 (190 reviews) | Not enough data | 
| **Cross-Device Attribution** | 6.8 (189 reviews) | Not enough data | 
| **Offline Attribution** | 6.3 (176 reviews) | Not enough data | 
| **Custom Attribution** | 7.0 (190 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (8 reviews) | Not enough data | 

#### Marketing

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **B2B Attribution** | 7.2 (199 reviews) | Not enough data | 
| **B2C Attribution** | 7.1 (195 reviews) | Not enough data | 
| **Marketing Channels** | 7.3 (211 reviews) | Not enough data | 
| **Integrations** | 7.9 (250 reviews) | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Dashboards** | 7.5 (283 reviews) | Not enough data | 
| **Data Visualizations** | 7.3 (264 reviews) | Not enough data | 
| **Custom Reporting** | 7.0 (250 reviews) | Not enough data | 

### Digital Process Automation (DPA)

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Creatio** | 9.0/10 | 15 |

#### Digital Workflows

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Logic and Conditions** | Not enough data | 9.0 (10 reviews) | 
| **No-Code Or Low-Code** | Not enough data | 9.5 (13 reviews) | 
| **Document Management** | Not enough data | 9.1 (13 reviews) | 

#### Forms

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Data Mapping** | Not enough data | 9.2 (12 reviews) | 
| **Templates** | Not enough data | 9.2 (12 reviews) | 
| **Mobile-Friendly Forms** | Not enough data | 8.5 (12 reviews) | 

#### Automation

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Workflow Automation** | Not enough data | 9.4 (13 reviews) | 
| **Workflow Mapping** | Not enough data | 9.4 (12 reviews) | 
| **Real-Time Updates** | Not enough data | 8.8 (11 reviews) | 
| **Robotic Process Automation** | Not enough data | 8.2 (11 reviews) | 

#### Agentic AI - Digital Process Automation (DPA)

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.9/10 | 471 |
| **Creatio** | N/A | N/A |

#### Platform Interoperability

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Close Ecosystem API** | 7.8 (201 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (17 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (17 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (17 reviews) | Not enough data | 
| **Decision Making** | 7.3 (17 reviews) | Not enough data | 

#### Social Functionality

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Social Functionality** | 7.9 (300 reviews) | Not enough data | 

#### Campaign Management

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (348 reviews) | Not enough data | 
| **Campaign Optimization** | 8.3 (320 reviews) | Not enough data | 
| **Reach** | 8.1 (305 reviews) | Not enough data | 
| **Bulk Editing** | 7.8 (284 reviews) | Not enough data | 
| **Batch Uploading** | 7.9 (273 reviews) | Not enough data | 
| **Brand Safety** | 8.3 (264 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (257 reviews) | Not enough data | 
| **Frequency Capping** | 7.9 (238 reviews) | Not enough data | 
| **Budget Pacing** | 7.7 (230 reviews) | Not enough data | 
| **Creative Optimization** | 7.9 (264 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (238 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (220 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.7 (222 reviews) | Not enough data | 

#### Targeting

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Targeting** | 8.3 (294 reviews) | Not enough data | 
| **Retargeting** | 8.3 (282 reviews) | Not enough data | 
| **Geo-Targeting** | 7.8 (255 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (249 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **API / Integrations** | 8.2 (308 reviews) | Not enough data | 
| **Custom Reports** | 8.0 (287 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (300 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (336 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.4 (270 reviews) | Not enough data | 
| **Customization** | 8.3 (302 reviews) | Not enough data | 
| **Workflow Capability** | 8.6 (297 reviews) | Not enough data | 
| **Internationalization** | 8.1 (242 reviews) | Not enough data | 
| **Notifications** | 8.1 (286 reviews) | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Creatio** | N/A | N/A |

#### Responses

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Route To Human** | Not enough data | Not enough data | 
| **Natural Language Understanding (NLU)** | Not enough data | Not enough data | 

#### Automation - AI Agents

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | Not enough data | 
| **Customer Interaction Automation** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Conversation Editor** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Human-In-The-Loop** | Not enough data | Not enough data | 

#### Autonomy -  AI Agents

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 722 |
| **Creatio** | N/A | N/A |

#### Page Customization

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Drag and Drop** | 8.2 (586 reviews) | Not enough data | 
| **Templates** | 7.9 (612 reviews) | Not enough data | 
| **Advanced Customization** | 7.8 (530 reviews) | Not enough data | 
| **Content Library** | 7.6 (552 reviews) | Not enough data | 

#### Page Optimization

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **A/B Testing** | 7.6 (425 reviews) | Not enough data | 
| **Mobile Responsive** | 7.8 (529 reviews) | Not enough data | 
| **Web Analytics** | 7.5 (472 reviews) | Not enough data | 
| **SEO** | 7.2 (413 reviews) | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **E-Commerce Integration** | 7.5 (405 reviews) | Not enough data | 
| **Email Marketing Integration** | 8.5 (542 reviews) | Not enough data | 
| **Domain Integration** | 8.2 (515 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **AI Text Generation** | 6.2 (166 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Creatio** | 8.7/10 | 11 |

#### Lead Monitoring

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Features** | Not enough data | 9.2 (8 reviews) | 
| **Performance** | Not enough data | 9.3 (10 reviews) | 
| **Identification** | Not enough data | 8.8 (7 reviews) | 

#### Agentic AI - Lead Capture

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Mobile** | Not enough data | 8.3 (8 reviews) | 
| **Websites** | Not enough data | 8.8 (8 reviews) | 
| **Social Media** | Not enough data | 7.9 (7 reviews) | 
| **Data** | Not enough data | 8.6 (7 reviews) | 

#### Analytics

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Export/Import** | Not enough data | 8.7 (9 reviews) | 
| **Reporting** | Not enough data | 8.8 (10 reviews) | 

#### Customization

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Forms** | Not enough data | 8.5 (8 reviews) | 
| **Personalization** | Not enough data | 8.6 (7 reviews) | 
| **Templates** | Not enough data | 9.0 (7 reviews) | 
| **Integration** | Not enough data | 9.0 (8 reviews) | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Creatio** | N/A | N/A |

#### Revenue Sourcing and Forecasting

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Revenue History** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **Dashboard Analytics** | Not enough data | Not enough data | 
| **Multi-Device Data Visualization** | Not enough data | Not enough data | 
| **Data Segmentation** | Not enough data | Not enough data | 
| **Predictive Forecasting** | Not enough data | Not enough data | 
| **Revenue Operations Cadence** | Not enough data | Not enough data | 

#### CRM Data Enrichment

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Calendar Sync** | Not enough data | Not enough data | 
| **Email Activity Capture** | Not enough data | Not enough data | 
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Marketing Leads** | Not enough data | Not enough data | 
| **Contact Capture** | Not enough data | Not enough data | 

#### Account Management

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Nonengaged Accounts** | Not enough data | Not enough data | 
| **Account optimization** | Not enough data | Not enough data | 
| **Historical Patterns** | Not enough data | Not enough data | 
| **Rep Performance** | Not enough data | Not enough data | 
| **Account Engagement** | Not enough data | Not enough data | 
| **Historical Win/Loss Patterns** | Not enough data | Not enough data | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.2/10 | 766 |
| **Creatio** | N/A | N/A |

#### Customization

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Custom Fields** | 8.0 (663 reviews) | Not enough data | 
| **Conditional Logic** | 7.5 (553 reviews) | Not enough data | 
| **Multi-page Forms** | 6.8 (464 reviews) | Not enough data | 
| **Design** | 7.4 (653 reviews) | Not enough data | 

#### Additional Functionality

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Embedded Forms** | 7.9 (672 reviews) | Not enough data | 
| **Offline Capability** | 5.7 (423 reviews) | Not enough data | 
| **Notifications** | 7.4 (531 reviews) | Not enough data | 
| **Payments** | 6.2 (433 reviews) | Not enough data | 
| **Mobile Forms** | 7.0 (507 reviews) | Not enough data | 

### Retail Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Creatio** | N/A | N/A |

#### Data Management

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Consolidation
** | Not enough data | Not enough data | 
| **Data types
** | Not enough data | Not enough data | 
| **Correction** | Not enough data | Not enough data | 
| **Cleansing** | Not enough data | Not enough data | 
| **Validation
** | Not enough data | Not enough data | 

#### Analytics

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **KPIs** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Reports and Dashboards** | Not enough data | Not enough data | 
| **Predictive analytics** | Not enough data | Not enough data | 

#### Mobile

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Mobile dashboard** | Not enough data | Not enough data | 
| **Mobile application** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Cloud** | Not enough data | Not enough data | 
| **On-Premise** | Not enough data | Not enough data | 

#### Integration 

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Marketplace** | Not enough data | Not enough data | 
| **Retail POS** | Not enough data | Not enough data | 
| **Other software** | Not enough data | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Retail Analytics

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 8.2/10 | 12 |
| **Creatio** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Transactional Messages** | 8.3 (11 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 7.9 (11 reviews) | Not enough data | 
| **Conversational Messaging** | 8.0 (11 reviews) | Not enough data | 
| **Personalization** | 8.5 (11 reviews) | Not enough data | 
| **Promotional Messages** | 8.0 (11 reviews) | Not enough data | 
| **Automated Replies** | 8.0 (11 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Segmentation** | 8.5 (11 reviews) | Not enough data | 
| **API Integration** | 8.3 (11 reviews) | Not enough data | 
| **WhatsApp Commerce** | 8.2 (11 reviews) | Not enough data | 
| **Analytics** | 8.2 (11 reviews) | Not enough data | 

### AI Agent Builders

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Creatio** | N/A | N/A |

#### Customization - AI Agent Builders

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Natural Language Configuration** | Not enough data | Not enough data | 
| **Tone Customization** | Not enough data | Not enough data | 
| **Security Guardrails** | Not enough data | Not enough data | 

#### Functionality - AI Agent Builders

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Omni-channel Support** | Not enough data | Not enough data | 
| **Agent Branding** | Not enough data | Not enough data | 
| **Proactive Response Capabilities** | Not enough data | Not enough data | 
| **Seamless Human Escalation** | Not enough data | Not enough data | 

#### Data and Analytics - AI Agent Builders

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Analytics & Reporting** | Not enough data | Not enough data | 
| **Contextual Awareness** | Not enough data | Not enough data | 
| **Data Privacy Compliance** | Not enough data | Not enough data | 

#### Integration - AI Agent Builders

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Workflow Automation** | Not enough data | Not enough data | 
| **API Usage** | Not enough data | Not enough data | 
| **Platform Interoperability** | Not enough data | Not enough data | 
| **CRM Data Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 601 |
| **Creatio** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (26 reviews) | Not enough data | 
| **Decision Making** | 7.2 (26 reviews) | Not enough data | 

#### Attribution

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Lead Opportunity** | 8.1 (433 reviews) | Not enough data | 
| **Lead Assignment** | 8.2 (410 reviews) | Not enough data | 
| **Pipeline Acceleration** | 8.0 (392 reviews) | Not enough data | 

#### Discovery

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Lead Management** | 8.1 (444 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.2 (451 reviews) | Not enough data | 
| **Lead Context** | 8.0 (400 reviews) | Not enough data | 

#### Management

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Conversion Viability** | 8.0 (385 reviews) | Not enough data | 
| **Workflow** | 8.3 (427 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Data Synchronization** | 8.1 (406 reviews) | Not enough data | 
| **Analysis** | 8.1 (435 reviews) | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Creatio** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.7/10 | 464 |
| **Creatio** | 8.8/10 | 29 |

#### Agentic AI - Sales Analytics

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (19 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (19 reviews) | Not enough data | 

#### Data Sourcing

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Data Sourcing** | 7.8 (286 reviews) | 8.9 (23 reviews) | 
| **Exporting & Sharing Data** | 7.9 (314 reviews) | 8.9 (24 reviews) | 
| **Multi-Device Data Visualization** | 7.8 (270 reviews) | 8.5 (20 reviews) | 
| **Interactive Dashboards** | 7.9 (309 reviews) | 8.6 (25 reviews) | 
| **Data Segmentation** | 8.1 (331 reviews) | 9.0 (21 reviews) | 

#### Predictive Analytics

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Lead Scoring** | 8.0 (293 reviews) | 9.2 (22 reviews) | 
| **Opportunity Scoring** | 7.8 (277 reviews) | 8.8 (23 reviews) | 
| **Risk Analysis** | 7.3 (241 reviews) | 8.4 (20 reviews) | 
| **Live Forecasting** | 7.4 (267 reviews) | 8.8 (23 reviews) | 

#### Sales Management

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Live Pipeline Management** | 8.2 (319 reviews) | 8.7 (26 reviews) | 
| **Sales Gamification** | 7.6 (181 reviews) | 8.5 (21 reviews) | 
| **Account-Based Analytics** | 8.0 (305 reviews) | 9.2 (24 reviews) | 
| **Activity Tracking** | 8.3 (350 reviews) | 8.6 (27 reviews) | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Creatio** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Creatio** | N/A | N/A |

#### Marketing Distribution

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### No-Code Development Platforms

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Creatio** | 9.2/10 | 32 |

#### User Interface Design

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **WYSIWYG Editor** | Not enough data | 9.5 (22 reviews) | 
| **Customized Branding** | Not enough data | 9.0 (23 reviews) | 
| **App Templates** | Not enough data | 9.0 (24 reviews) | 
| **Workflow Management** | Not enough data | 9.5 (30 reviews) | 

#### Data Control

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Data Migration** | Not enough data | 9.0 (25 reviews) | 
| **Data Synchronization** | Not enough data | 9.0 (25 reviews) | 
| **Data Security** | Not enough data | 9.4 (25 reviews) | 

#### Publishing

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Application Deployment** | Not enough data | 9.3 (25 reviews) | 
| **Platform Compatibility** | Not enough data | 9.2 (23 reviews) | 
| **Lifecycle Management** | Not enough data | 9.3 (23 reviews) | 

#### Agentic AI - No-Code Development Platforms

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### AI Customer Support Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Creatio** | N/A | N/A |

#### Customer Query Resolution - AI Customer Support Agents

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Automated Ticket Resolution** | Not enough data | Not enough data | 
| **Contextual Response Generation** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Knowledge Base Utilization** | Not enough data | Not enough data | 
| **Multilingual Support** | Not enough data | Not enough data | 

#### Customer Interaction Automation - AI Customer Support Agents

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Proactive Customer Outreach** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Escalation Handling** | Not enough data | Not enough data | 
| **Workflow Optimization** | Not enough data | Not enough data | 

#### Automation

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Customer Interaction Automation** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | 

#### Autonomy

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Creatio** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | ActiveCampaign | Creatio | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [CRM Software](https://www.g2.com/categories/crm), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics)

**Unique to ActiveCampaign (15):** [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)

**Unique to Creatio (12):** [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [Retail Analytics Software](https://www.g2.com/categories/retail-analytics), [Workflow Management Software](https://www.g2.com/categories/workflow-management), [Digital Process Automation (DPA) Software](https://www.g2.com/categories/digital-process-automation-dpa), [Retail Distributed Order Management Systems](https://www.g2.com/categories/retail-distributed-order-management-systems), [No-Code Development Platforms](https://www.g2.com/categories/no-code-development-platforms), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Help Desk Software](https://www.g2.com/categories/help-desk), [Contact Center Software](https://www.g2.com/categories/contact-center), [AI Customer Support Agents Software](https://www.g2.com/categories/ai-customer-support-agents), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [ AI Agent Builders Software](https://www.g2.com/categories/ai-agent-builders)


---
## Reviewer Demographics

### By Company Size

| Segment | ActiveCampaign | Creatio | 
|---|---|---|
| **Small-Business** | 91.9% | 43.7% | 
| **Mid-Market** | 7.2% | 41.4% | 
| **Enterprise** | 1.0% | 14.9% | 

### By Industry

#### ActiveCampaign

- **Marketing and Advertising:** 14.4%
- **Health, Wellness and Fitness:** 11.3%
- **Professional Training & Coaching:** 9.2%
- **E-Learning:** 4.5%
- **Computer Software:** 3.3%
- **Information Technology and Services:** 3.2%
- **Financial Services:** 3.2%
- **Education Management:** 2.9%
- **Management Consulting:** 2.6%
- **Real Estate:** 2.6%
- **Other:** 42.9%

#### Creatio

- **Information Technology and Services:** 18.2%
- **Computer Software:** 10.8%
- **Financial Services:** 5.9%
- **Banking:** 4.8%
- **Pharmaceuticals:** 2.6%
- **Telecommunications:** 2.6%
- **Marketing and Advertising:** 2.2%
- **Human Resources:** 2.2%
- **Hospitality:** 2.2%
- **Education Management:** 2.2%
- **Other:** 46.1%

---
## Alternatives

### Alternatives to ActiveCampaign

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2563 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14753 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4461 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1202 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5422 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)

### Alternatives to Creatio

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25793 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13806 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2928 reviews)
- [Kissflow](https://www.g2.com/products/kissflow/reviews) — 4.3/5 stars (591 reviews)
- [Nintex](https://www.g2.com/products/nintex-nintex/reviews) — 4.3/5 stars (1322 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3046 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1618 reviews)
- [Insightly CRM](https://www.g2.com/products/insightly-crm/reviews) — 4.2/5 stars (942 reviews)
- [Coevera](https://www.g2.com/products/coevera/reviews) — 4.6/5 stars (477 reviews)
- [Workbooks](https://www.g2.com/products/workbooks/reviews) — 4.2/5 stars (573 reviews)

---
## Top Discussions

### ActiveCampaign

- Title: [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) — 20 comments
  > **Top comment:** "Email Marketing. "
- Title: [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) — 7 comments
  > **Top comment:** "YES, for an additional charge"
- Title: [Is anyone able to tell me how to increase my conversion rate?](https://www.g2.com/discussions/is-anyone-able-to-tell-me-how-to-increase-my-conversion-rate) — 6 comments, 1 upvote
  > **Top comment:** "Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and..."
- Title: [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Max -  I'll paste the official AC definition here and then comment with an example:

"a Goal action is a way to move a contact to another location..."
- Title: [Why doesn't anyone have a YouTube channel exhausting all the uses and capabilities of ActiveCampaign? I would love to see a channel and I'd love to see the AC Consultants hosting their own meetups and pushing the platform but I guess that is just me!](https://www.g2.com/discussions/why-doesn-t-anyone-have-a-youtube-channel-exhausting-all-the-uses-and-capabilities-of-activecampaign-i-would-love-to-see-a-channel-and-i-d-love-to-see-the-ac-consultants-hosting-their-own-meetups-and-pushing-the-platform-but-i-guess-that-is-just-me) — 4 comments, 1 upvote
  > **Top comment:** "You're not alone, I'd love that too!"

### Creatio

- Title: [what makes bpm'online better than other CRM systems](https://www.g2.com/discussions/3466-what-makes-bpm-online-better-than-other-crm-systems) — 2 comments, 1 upvote
  > **Top comment:** "Have to disagree with this one....salesforce EE isn't cheap but it works and works and works. "
- Title: [What is Creatio used for?](https://www.g2.com/discussions/what-is-creatio-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Creatio is used to automate business processes and manage customer relationships using AI-powered CRM and no-code tools. The platform helps organizations..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/activecampaign-vs-creatio)