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Compare ActiveCampaign and Copper 
Featured Products
At a Glance
Market Segments
Small-Business (92.0% of reviews)
Small-Business (79.2% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $9.00 Per Month
ActiveCampaign
Star Rating
(14,598)4.5 out of 5
Market Segments
Small-Business (92.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansCopper
Star Rating
(1,151)4.5 out of 5
Market Segments
Small-Business (79.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $9.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in providing a comprehensive platform that combines automation, CRM, and email marketing, making it easier for users to build personalized customer journeys without relying on multiple tools. This integration is a significant advantage for businesses looking for a streamlined solution.
- Users say that Copper's tight integration with Google Workspace is a standout feature, allowing for seamless management of contacts and pipelines. This integration simplifies workflows, as users can easily connect with Google Calendar and Drive, enhancing productivity and organization.
- Reviewers mention that ActiveCampaign's scalability is impressive, particularly when handling large contact batches or running multiple automations simultaneously. Users appreciate the platform's stability during these processes, which is crucial for businesses with growing needs.
- According to verified reviews, Copper is praised for its user-friendly design, which makes it simple to navigate and manage tasks. This ease of use is particularly beneficial for small businesses that may not have extensive technical resources.
- Users highlight that ActiveCampaign's segmentation engine is a powerful tool that allows for targeted marketing efforts, helping businesses reach the right audience effectively. This feature is often cited as a key reason for choosing ActiveCampaign over competitors.
- Reviewers note that while both platforms offer automation capabilities, Copper's ability to automate repetitive tasks is particularly beneficial for teams looking to focus on more strategic initiatives. This feature helps free up time for users to concentrate on high-priority projects.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Copper
Copper Starter Edition - Annual
Starting at $9.00
Per Month
Get started on the Google Workspace CRM with essential relationship management tools + Zapier.
- 1,000 contact limit
- Google Workspace integration
- Activity feed
Free Trial
ActiveCampaign
Free Trial is available
Copper
Free Trial is available
Ratings
Meets Requirements
8.8
11,126
8.7
923
Ease of Use
8.2
11,242
9.1
934
Ease of Setup
8.0
7,175
8.7
438
Ease of Admin
8.4
6,331
8.9
416
Quality of Support
8.5
10,299
8.6
855
Has the product been a good partner in doing business?
8.8
6,189
9.0
411
Product Direction (% positive)
8.2
10,533
9.0
865
Features by Category
Sales Force Automation
8.2
2100
|
Verified
8.9
652
|
Verified
7.0
1016
Feature Not Available
7.9
1762
|
Verified
8.8
656
|
Verified
7.7
1677
|
Verified
8.4
655
|
Verified
7.0
1219
|
Verified
7.6
353
|
Verified
7.6
1429
|
Verified
8.8
531
|
Verified
7.0
1205
|
Verified
7.9
337
6.9
1137
|
Verified
7.6
310
7.3
1276
|
Verified
8.3
403
Marketing Automation
9.0
2311
|
Verified
7.9
433
|
Verified
8.8
2201
|
Verified
Feature Not Available
8.5
2147
|
Verified
8.6
592
|
Verified
7.8
1480
|
Verified
Feature Not Available
Customer Support
7.6
1467
|
Verified
8.2
388
7.7
1626
|
Verified
8.0
397
7.9
1759
|
Verified
8.2
452
7.0
1322
|
Verified
7.8
315
7.5
1448
|
Verified
8.0
351
Reporting & Analytics
7.7
1949
|
Verified
8.0
561
|
Verified
7.9
2141
|
Verified
8.3
636
|
Verified
7.1
1288
|
Verified
8.1
472
|
Verified
Mobile & Social
7.3
1222
|
Verified
8.1
348
|
Verified
7.3
1326
|
Verified
8.1
334
|
Verified
7.1
1369
|
Verified
8.4
470
|
Verified
Platform
7.8
1979
|
Verified
8.3
319
|
Verified
8.0
1932
|
Verified
8.4
314
|
Verified
8.1
2025
|
Verified
8.6
329
|
Verified
7.3
1450
|
Verified
8.0
196
|
Verified
7.0
1348
|
Verified
7.7
156
Feature Not Available
7.7
226
8.3
2097
|
Verified
8.7
327
|
Verified
7.4
1475
|
Verified
7.8
192
Integration
8.1
1928
|
Verified
8.6
302
|
Verified
8.1
1934
|
Verified
8.2
251
|
Verified
7.8
1634
|
Verified
7.8
237
|
Verified
Generative AI
6.1
643
6.3
31
Agentic AI - CRM
6.5
89
8.3
9
6.4
88
8.3
9
6.7
90
8.3
9
6.3
86
7.8
9
6.5
88
7.8
9
6.5
87
8.3
9
6.6
88
8.5
9
Email Marketing
8.7
6474
|
Verified
Not enough data
8.9
6308
|
Verified
Not enough data
8.5
6138
|
Verified
Not enough data
8.8
5766
|
Verified
Not enough data
Online Marketing
7.4
4387
|
Verified
Not enough data
7.9
4076
|
Verified
Not enough data
7.8
3534
|
Verified
Not enough data
8.1
4864
|
Verified
Not enough data
7.8
3468
|
Verified
Not enough data
Lead Management
8.3
4359
|
Verified
Not enough data
8.0
3961
|
Verified
Not enough data
8.5
5105
|
Verified
Not enough data
8.0
3489
|
Verified
Not enough data
8.5
4352
|
Verified
Not enough data
8.1
3997
|
Verified
Not enough data
8.2
3793
|
Verified
Not enough data
8.0
3570
|
Verified
Not enough data
Campaign Management
8.0
3489
|
Verified
Not enough data
7.8
3105
|
Verified
Not enough data
7.2
2635
Not enough data
6.8
2335
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2676
|
Verified
Not enough data
7.3
2547
|
Verified
Not enough data
7.1
2440
|
Verified
Not enough data
7.0
2398
|
Verified
Not enough data
Reporting & Analytics
8.1
5187
|
Verified
Not enough data
7.6
3587
|
Verified
Not enough data
7.2
2916
|
Verified
Not enough data
7.1
2722
|
Verified
Not enough data
6.9
2440
|
Verified
Not enough data
Platform
7.9
3719
|
Verified
Not enough data
8.2
3520
|
Verified
Not enough data
8.3
3704
|
Verified
Not enough data
7.5
2401
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3714
|
Verified
Not enough data
7.5
2425
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
218
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.4
221
Not enough data
Integration
8.1
3755
|
Verified
Not enough data
8.1
3651
|
Verified
Not enough data
7.8
3128
|
Verified
Not enough data
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2019
Not enough data
6.3
1515
Not enough data
7.0
1615
Not enough data
7.6
1679
Not enough data
Edit
7.4
1754
Not enough data
8.0
1967
Not enough data
7.4
1661
Not enough data
Logistics
7.8
1816
Not enough data
7.0
1579
Not enough data
7.8
1773
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
839
Not enough data
6.1
675
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
202
Not enough data
7.6
197
Not enough data
8.1
179
Not enough data
8.0
189
Not enough data
Campaigns
7.9
168
Not enough data
8.3
179
Not enough data
7.9
146
Not enough data
7.8
180
Not enough data
Integrations
8.1
172
Not enough data
6.7
115
Not enough data
7.9
130
Not enough data
7.3
143
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Feature Not Available
6.8
463
Feature Not Available
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Feature Not Available
7.4
530
Not enough data
6.2
432
Feature Not Available
7.0
506
Feature Not Available
Generative AI
6.7
28
Not enough data
6.8
28
Not enough data
6.3
28
Not enough data
Communication
8.3
126
Not enough data
8.1
113
Not enough data
8.4
118
Not enough data
7.7
94
Not enough data
7.8
78
Not enough data
Internal Use
7.9
166
Not enough data
7.8
98
Not enough data
8.2
103
Not enough data
8.1
99
Not enough data
7.7
87
Not enough data
8.1
100
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
449
Not enough data
8.0
398
Not enough data
Management
8.0
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.1
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Google Workspace for Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
9.3
5
Incentives
Not enough data
Feature Not Available
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
8.3
5
Personalization
Not enough data
Feature Not Available
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Feature Not Available
Administrative
Not enough data
8.0
5
Not enough data
Feature Not Available
Not enough data
8.3
5
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Feature Not Available
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Copper are categorized as CRM, Online Form Builder, and Sales Analytics
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, Marketing Automation, WhatsApp Marketing, Email Template Builder, SMS Marketing, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Copper is categorized as Email Tracking, Sales Performance Management, and Google Workspace for Sales
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Copper
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
11.7%
Information Technology and Services
8.3%
Computer Software
7.8%
Real Estate
6.9%
Financial Services
4.5%
Other
60.8%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
How seamless is the Gmail/Google Apps integration?
2 Comments
RZ
It will require heavily coding to be able to break a crack in this process while violating the agreement of the software. I have a friend who does this for a...Read more
What is copper CRM?
2 Comments
KG
Gmail-integrated customer relationship management system including pipelines, contact organization, and task management.Read more
What does the Chrome Extension do?
1 Comment
RZ
It will allow you to organize your plug-ins much more easier than ever and you will start loving plug-ins (healthy ones of course) while browsing. They will...Read more
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