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Compare ActiveCampaign and Copper 
Featured Products
At a Glance
Market Segments
Small-Business (92.1% of reviews)
Small-Business (79.2% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $9.00 Per Month
ActiveCampaign
Star Rating
(14,492)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansCopper
Star Rating
(1,151)4.5 out of 5
Market Segments
Small-Business (79.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $9.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in overall user satisfaction, reflected in its significantly higher G2 Score compared to Copper. Users appreciate its robust features and strong automations, which help streamline marketing efforts and enhance customer engagement.
- Users say that Copper shines in its seamless integration with Google Workspace, making it particularly user-friendly for those already embedded in that ecosystem. Reviewers highlight the convenience of managing contacts and viewing activity directly within Gmail, which reduces the learning curve associated with adopting new tools.
- According to verified reviews, ActiveCampaign's implementation process is praised for being intuitive and efficient, allowing users to quickly set up and start utilizing the platform. This is a notable advantage for businesses looking to hit the ground running with their marketing strategies.
- Reviewers mention that while Copper offers a solid user experience, it faces challenges in certain areas like sales analytics and reporting capabilities. Users have noted that these features could be more robust, which may impact decision-making for sales teams relying on data-driven insights.
- G2 reviewers highlight that ActiveCampaign provides excellent customer support, with many users noting the responsiveness and helpfulness of the support team. This level of service can be crucial for businesses that need assistance during critical moments of their marketing campaigns.
- Users report that while both platforms have similar star ratings, ActiveCampaign's larger user base and higher volume of recent reviews suggest a more consistent and reliable experience. This is particularly important for potential buyers looking for a well-supported and widely adopted solution.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Copper
Copper Starter Edition - Annual
Starting at $9.00
Per Month
Get started on the Google Workspace CRM with essential relationship management tools + Zapier.
- 1,000 contact limit
- Google Workspace integration
- Activity feed
Free Trial
ActiveCampaign
Free Trial is available
Copper
Free Trial is available
Ratings
Meets Requirements
8.8
11,024
8.7
923
Ease of Use
8.2
11,139
9.1
934
Ease of Setup
8.0
7,076
8.7
438
Ease of Admin
8.4
6,285
8.9
417
Quality of Support
8.5
10,203
8.6
855
Has the product been a good partner in doing business?
8.8
6,144
9.0
412
Product Direction (% positive)
8.2
10,432
9.0
865
Features by Category
Sales Force Automation
8.2
2088
|
Verified
8.9
652
|
Verified
7.0
1015
Feature Not Available
7.9
1754
|
Verified
8.8
656
|
Verified
7.7
1671
|
Verified
8.4
655
|
Verified
7.0
1219
|
Verified
7.6
354
|
Verified
7.6
1426
|
Verified
8.8
531
|
Verified
7.0
1204
|
Verified
7.9
338
6.9
1137
|
Verified
7.6
311
7.3
1275
|
Verified
8.3
404
Marketing Automation
9.0
2298
|
Verified
7.9
434
|
Verified
8.8
2191
|
Verified
Feature Not Available
8.5
2142
|
Verified
8.6
593
|
Verified
7.8
1478
|
Verified
Feature Not Available
Customer Support
7.6
1467
|
Verified
8.2
389
7.7
1625
|
Verified
8.0
398
7.9
1757
|
Verified
8.2
453
7.0
1322
|
Verified
7.8
316
7.5
1446
|
Verified
8.0
352
Reporting & Analytics
7.7
1944
|
Verified
8.1
561
|
Verified
7.9
2138
|
Verified
8.3
637
|
Verified
7.1
1287
|
Verified
8.1
473
|
Verified
Mobile & Social
7.3
1223
|
Verified
8.1
349
|
Verified
7.3
1327
|
Verified
8.1
335
|
Verified
7.1
1370
|
Verified
8.4
471
|
Verified
Platform
7.8
1972
|
Verified
8.3
319
|
Verified
8.0
1922
|
Verified
8.4
315
|
Verified
8.1
2022
|
Verified
8.6
330
|
Verified
7.3
1449
|
Verified
8.0
197
|
Verified
7.0
1347
|
Verified
7.7
157
Feature Not Available
7.7
226
8.2
2088
|
Verified
8.7
328
|
Verified
7.5
1473
|
Verified
7.8
193
Integration
8.1
1923
|
Verified
8.6
303
|
Verified
8.1
1931
|
Verified
8.2
252
|
Verified
7.8
1631
|
Verified
7.9
238
|
Verified
Generative AI
6.1
642
6.5
32
Agentic AI - CRM
6.5
89
8.5
10
6.4
88
8.5
10
6.6
89
8.5
10
6.3
86
8.0
10
6.5
88
8.0
10
6.5
87
8.5
10
6.6
88
8.7
10
Email Marketing
8.7
6450
|
Verified
Not enough data
8.9
6276
|
Verified
Not enough data
8.5
6128
|
Verified
Not enough data
8.8
5733
|
Verified
Not enough data
Online Marketing
7.4
4370
|
Verified
Not enough data
7.9
4076
|
Verified
Not enough data
7.8
3531
|
Verified
Not enough data
8.1
4863
|
Verified
Not enough data
7.8
3466
|
Verified
Not enough data
Lead Management
8.3
4351
|
Verified
Not enough data
8.0
3958
|
Verified
Not enough data
8.5
5078
|
Verified
Not enough data
7.9
3484
|
Verified
Not enough data
8.5
4336
|
Verified
Not enough data
8.0
3984
|
Verified
Not enough data
8.2
3790
|
Verified
Not enough data
8.0
3561
|
Verified
Not enough data
Campaign Management
8.0
3485
|
Verified
Not enough data
7.7
3103
|
Verified
Not enough data
7.2
2634
Not enough data
6.8
2333
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2674
|
Verified
Not enough data
7.3
2546
|
Verified
Not enough data
7.1
2439
|
Verified
Not enough data
7.0
2396
|
Verified
Not enough data
Reporting & Analytics
8.1
5169
|
Verified
Not enough data
7.6
3584
|
Verified
Not enough data
7.2
2915
|
Verified
Not enough data
7.1
2721
|
Verified
Not enough data
6.9
2440
|
Verified
Not enough data
Platform
7.9
3718
|
Verified
Not enough data
8.1
3497
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2402
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3703
|
Verified
Not enough data
7.5
2423
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
216
Not enough data
6.4
220
Not enough data
6.5
219
Not enough data
6.4
216
Not enough data
6.2
218
Not enough data
6.4
219
Not enough data
Integration
8.1
3753
|
Verified
Not enough data
8.1
3645
|
Verified
Not enough data
7.8
3123
|
Verified
Not enough data
Messenger
7.4
1124
Not enough data
5.9
976
Not enough data
6.5
1002
Not enough data
6.9
1044
Not enough data
Channels
6.4
988
Not enough data
7.3
1173
Not enough data
5.9
914
Not enough data
5.5
832
Not enough data
5.9
839
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2017
Not enough data
6.3
1513
Not enough data
7.0
1613
Not enough data
7.5
1677
Not enough data
Edit
7.4
1751
Not enough data
8.0
1964
Not enough data
7.4
1659
Not enough data
Logistics
7.8
1811
Not enough data
7.0
1578
Not enough data
7.8
1769
Not enough data
7.7
1542
Not enough data
Generative AI
5.9
836
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.1
109
Not enough data
6.2
108
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
201
Not enough data
7.6
196
Not enough data
8.1
178
Not enough data
8.0
188
Not enough data
Campaigns
7.9
167
Not enough data
8.3
178
Not enough data
7.9
145
Not enough data
7.7
179
Not enough data
Integrations
8.1
171
Not enough data
6.7
114
Not enough data
7.9
129
Not enough data
7.3
142
Not enough data
Generative AI
6.0
64
Not enough data
Agentic AI - Vulnerability Scanner
6.4
15
Not enough data
6.7
15
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
657
Not enough data
7.5
551
Feature Not Available
6.8
463
Feature Not Available
7.4
652
Not enough data
Additional Functionality
7.9
668
Not enough data
5.7
422
Feature Not Available
7.4
528
Not enough data
6.2
431
Feature Not Available
7.0
506
Feature Not Available
Generative AI
6.7
27
Not enough data
6.7
27
Not enough data
6.2
27
Not enough data
Communication
8.3
125
Not enough data
8.1
112
Not enough data
8.4
117
Not enough data
7.7
93
Not enough data
7.8
77
Not enough data
Internal Use
7.9
166
Not enough data
7.8
97
Not enough data
8.2
102
Not enough data
8.1
98
Not enough data
7.7
86
Not enough data
8.1
99
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Google Workspace for Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
9.3
5
Incentives
Not enough data
Feature Not Available
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
8.3
5
Personalization
Not enough data
Feature Not Available
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Feature Not Available
Administrative
Not enough data
8.0
5
Not enough data
Feature Not Available
Not enough data
8.3
5
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Feature Not Available
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Copper are categorized as CRM, Online Form Builder, and Sales Analytics
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, Marketing Automation, WhatsApp Marketing, Email Template Builder, SMS Marketing, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Copper is categorized as Email Tracking, Sales Performance Management, and Google Workspace for Sales
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Copper
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Marketing and Advertising
11.7%
Information Technology and Services
8.3%
Computer Software
7.8%
Real Estate
6.9%
Financial Services
4.5%
Other
60.7%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
How seamless is the Gmail/Google Apps integration?
2 Comments
RZ
It will require heavily coding to be able to break a crack in this process while violating the agreement of the software. I have a friend who does this for a...Read more
What is copper CRM?
2 Comments
KG
Gmail-integrated customer relationship management system including pipelines, contact organization, and task management.Read more
What does the Chrome Extension do?
1 Comment
RZ
It will allow you to organize your plug-ins much more easier than ever and you will start loving plug-ins (healthy ones of course) while browsing. They will...Read more
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