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# ActiveCampaign vs Kit Comparison - What are their main differences?

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ActiveCampaignKit[+ Add Product](#)

Pricing

**ActiveCampaign**
Free Trial

**Starting at $15.00** Per Month · Starter

**Starting at $49.00** Per Month · Plus

**Starting at $79.00** Per Month · Pro

**Starting at $145.00** · Enterprise

Show more

**Kit**
Free Trial

No pricing available

**Pricing Insights**
from reviews

Perceived Cost

**ActiveCampaign**
$$$$$

**Kit**
$$$$$

Average Discount

**ActiveCampaign**
8%

**Kit**
10%2% more

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
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Time to Implement

**ActiveCampaign** 6 months
Based on 100 responses

**Kit** 6 months
Based on 100 responses

Return on Investment

**ActiveCampaign** 6 months
Based on 100 responses

**Kit** 6 months
Based on 100 responses

 ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")

 ![Kit](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0e2f5bfb3fe5dd89674933fd4be9bd07/convertkit-kit.jpg "Kit")

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**Pros & Cons**
from reviews

**ActiveCampaign**
[
Ease of Use (848)
](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400378&qs=pros-and-cons#reviews)[
Automation (787)
](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406570&qs=pros-and-cons#reviews)[
Learning Curve (419)
](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1404587&qs=pros-and-cons#reviews)[
Expensive (403)
](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1398887&qs=pros-and-cons#reviews)

**Kit**
[
Ease of Use (7)
](https://www.g2.com/products/convertkit-kit/reviews?filters%5Bsentiment_snippet%5D=1914862&qs=pros-and-cons#reviews)[
Automation AI (4)
](https://www.g2.com/products/convertkit-kit/reviews?filters%5Bsentiment_snippet%5D=1914462&qs=pros-and-cons#reviews)[
Expensive (3)
](https://www.g2.com/products/convertkit-kit/reviews?filters%5Bsentiment_snippet%5D=2301618&qs=pros-and-cons#reviews)[
Lead Management (2)
](https://www.g2.com/products/convertkit-kit/reviews?filters%5Bsentiment_snippet%5D=2344544&qs=pros-and-cons#reviews)

Integrations

**ActiveCampaign**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2742943624f3b90ec5248ae94b59d93/123formbuilder.png "Product Avatar Image")

123FormBuilder

](https://www.g2.com/products/123formbuilder/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e037b328b54df81a905b07c44b4a7abd/ablefy.png "Product Avatar Image")

ablefy

](https://www.g2.com/products/ablefy/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_df50036558538c4b484c382253d8600a/activecampaign-postmark.png "Product Avatar Image")

ActiveCampaign Postmark

](https://www.g2.com/products/activecampaign-postmark/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d06214a78a4c42bbd28cfa5c5d8b7b38/acuity-scheduling.png "Product Avatar Image")

Acuity Scheduling

](https://www.g2.com/products/acuity-scheduling/reviews)[
View all
](https://www.g2.com/products/activecampaign/integrations)

**Kit**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image")

Claude

](https://www.g2.com/products/claude/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_042651411651e73955d4d96419676c8c/thrivecart.png "Product Avatar Image")

ThriveCart

](https://www.g2.com/products/thrivecart/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db4c97d6a091779bee99b5765660281e/zapier.png "Product Avatar Image")

Zapier

](https://www.g2.com/products/zapier/reviews)[
View all
](https://www.g2.com/products/convertkit-kit/integrations)

Screenshots

**ActiveCampaign**
 ![ActiveCampaign screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/65999/Automation-canvas.jpg)

**Kit**
 ![Kit screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1302440/01-grow.png)

**Ratings**
from reviews

Meets Requirements

**ActiveCampaign**

**8.8** /10

Based on 11,386 responses

**Kit**

**8.6** /10

Based on 173 responses

Ease of Use

**ActiveCampaign**

**8.2** /10

Based on 11,509 responses

**Kit**

**8.6** /10

Based on 175 responses

Ease of Setup

**ActiveCampaign**

**8.0** /10

Based on 7,446 responses

**Kit**

**8.8** /10

Based on 79 responses

Ease of Admin

**ActiveCampaign**

**8.4** /10

Based on 6,468 responses

**Kit**

**9.0** /10

Based on 59 responses

Quality of Support

**ActiveCampaign**

**8.5** /10

Based on 10,536 responses

**Kit**

**8.6** /10

Based on 155 responses

Has the product been a good partner in doing business?

**ActiveCampaign**

**8.7** /10

Based on 6,324 responses

**Kit**

**8.9** /10

Based on 54 responses

Product Direction (% positive)

**ActiveCampaign**

**8.2** /10

Based on 10,749 responses

**Kit**

**8.3** /10

Based on 167 responses

**Features**
ratings from reviews

CRM

**7.3** /10

Based on 3,796 responses

Not enough data

Email Marketing

Not enough data

**7.7** /10

Based on 82 responses

Marketing Automation

**7.8** /10

Based on 7,612 responses

Not enough data

Conversational Marketing

**6.6** /10

Based on 1,887 responses

Not enough data

Email Deliverability

**9.8** /10

Based on 8 responses

Not enough data

Sales Engagement

**6.9** /10

Based on 863 responses

Not enough data

E-Commerce Personalization

**7.6** /10

Based on 582 responses

Not enough data

Email Template Builder

**7.1** /10

Based on 2,448 responses

Not enough data

SMS Marketing

**7.8** /10

Based on 250 responses

Not enough data

Pop-Up Builder

**7.5** /10

Based on 257 responses

Not enough data

Attribution

**7.3** /10

Based on 350 responses

Not enough data

Social Media Advertising

**7.9** /10

Based on 472 responses

Not enough data

Landing Page Builders

**7.6** /10

Based on 722 responses

Not enough data

Online Form Builder

**7.1** /10

Based on 767 responses

Not enough data

WhatsApp Marketing

**8.2** /10

Based on 14 responses

Not enough data

Lead Scoring

**7.5** /10

Based on 601 responses

Not enough data

Sales Analytics

**7.7** /10

Based on 464 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
91.8%

Mid-Market(51-1000 emp.)
7.2%

Enterprise(\> 1000 emp.)
1.0%

Small-Business(50 or fewer emp.)
91.8%

Mid-Market(51-1000 emp.)
7.2%

Enterprise(\> 1000 emp.)
1.0%

Small-Business(50 or fewer emp.)
92.1%

Mid-Market(51-1000 emp.)
6.1%

Enterprise(\> 1000 emp.)
1.8%

Small-Business(50 or fewer emp.)
92.1%

Mid-Market(51-1000 emp.)
6.1%

Enterprise(\> 1000 emp.)
1.8%

**Reviewers' Industry**

[![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")](https://www.g2.com/products/activecampaign/reviews)
ActiveCampaign

Marketing and Advertising
14.3%

Health, Wellness and Fitness
11.3%

Professional Training & Coaching
9.1%

E-Learning
4.4%

Computer Software
3.3%

Other
57.6%

[![Kit](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0e2f5bfb3fe5dd89674933fd4be9bd07/convertkit-kit.jpg "Kit")](https://www.g2.com/products/convertkit-kit/reviews)
Kit

Marketing and Advertising
26.1%

Health, Wellness and Fitness
6.8%

Management Consulting
4.5%

Professional Training & Coaching
3.6%

Writing and Editing
3.2%

Other
55.9%

Alternatives

**ActiveCampaign Alternatives**

 ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales")

[
Freshsales
](/products/freshsales/reviews)

 ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo")

[
Brevo
](/products/brevo-brevo/reviews)

 ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")

[
Klaviyo
](/products/klaviyo/reviews)

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

**Kit Alternatives**

 ![Intuit Mailchimp Email Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/302d00e021ff406c195b03ba50832862/intuit-mailchimp-email-marketing.svg "Intuit Mailchimp Email Marketing")

[
Intuit Mailchimp Email...
](/products/intuit-mailchimp-email-marketing/reviews)

 ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo")

[
Brevo
](/products/brevo-brevo/reviews)

 ![MailerLite](https://images.g2crowd.com/uploads/product/hd_favicon/fd803899a94561a5fd16878a5fcb17d9/mailerlite.svg "MailerLite")

[
MailerLite
](/products/mailerlite/reviews)

 ![Sendfox](https://images.g2crowd.com/uploads/product/hd_favicon/ba591d72f96103c1b25561a024c3e140/sendfox.svg "Sendfox")

[
Sendfox
](/products/sendfox/reviews)