Compare ActiveCampaign and Constant Contact 
Featured Products
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (70.5% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $12.00 Per Month
ActiveCampaign
Star Rating
(14,616)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansConstant Contact
Star Rating
(7,260)4.1 out of 5
Market Segments
Small-Business (70.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Constant Contact excels in its email template builder, receiving high praise for its user-friendly interface and robust features. Users appreciate the ability to preview emails across different devices, which helps avoid formatting issues and enhances confidence in their campaigns.
- Users say that ActiveCampaign stands out for its automation capabilities, effectively combining CRM and email marketing into a single platform. This integration allows for the creation of personalized customer journeys, making it easier for businesses to manage their marketing efforts without juggling multiple tools.
- Reviewers mention that Constant Contact is particularly well-suited for small businesses, with a significant portion of its user base falling into this category. Users highlight its customizable workflows and notifications, which adapt to their specific needs, making it a valuable tool for managing email campaigns.
- According to verified reviews, ActiveCampaign is praised for its scalability, especially when handling large contact batches or running multiple automations simultaneously. Users note that the platform remains stable under pressure, which is crucial for businesses with growing marketing demands.
- G2 reviewers report that while Constant Contact has a slightly lower overall satisfaction score, it still offers a strong user experience with its engagement data display. Users find the straightforward presentation of data helps shift their marketing approach from reactive to proactive, enhancing their overall strategy.
- Users say that ActiveCampaign's segmentation engine is a highlight, allowing for precise targeting and personalization in campaigns. This feature is particularly beneficial for businesses looking to tailor their marketing efforts to specific audience segments, enhancing engagement and conversion rates.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Constant Contact
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Free Trial
ActiveCampaign
Free Trial is available
Constant Contact
Free Trial is available
Ratings
Meets Requirements
8.8
11,141
8.4
6,274
Ease of Use
8.2
11,257
8.5
6,312
Ease of Setup
8.0
7,190
8.6
3,480
Ease of Admin
8.4
6,338
8.6
3,024
Quality of Support
8.5
10,314
8.3
5,139
Has the product been a good partner in doing business?
8.8
6,196
8.6
2,899
Product Direction (% positive)
8.2
10,547
7.1
6,173
Features by Category
Sales Force Automation
8.2
2102
|
Verified
Not enough data
7.0
1018
Not enough data
7.9
1764
|
Verified
Not enough data
7.7
1680
|
Verified
Not enough data
7.0
1220
|
Verified
Not enough data
7.6
1431
|
Verified
Not enough data
7.0
1206
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1280
|
Verified
Not enough data
Marketing Automation
9.0
2316
|
Verified
Not enough data
8.8
2204
|
Verified
Not enough data
8.5
2150
|
Verified
Not enough data
7.8
1483
|
Verified
Not enough data
Customer Support
7.6
1470
|
Verified
Not enough data
7.7
1628
|
Verified
Not enough data
7.9
1762
|
Verified
Not enough data
7.0
1323
|
Verified
Not enough data
7.5
1450
|
Verified
Not enough data
Reporting & Analytics
7.7
1952
|
Verified
Not enough data
7.9
2144
|
Verified
Not enough data
7.1
1289
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1983
|
Verified
Not enough data
8.0
1937
|
Verified
Not enough data
8.1
2028
|
Verified
Not enough data
7.3
1452
|
Verified
Not enough data
7.0
1349
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2100
|
Verified
Not enough data
7.4
1475
|
Verified
Not enough data
Integration
8.1
1929
|
Verified
Not enough data
8.1
1935
|
Verified
Not enough data
7.8
1635
|
Verified
Not enough data
Generative AI
6.1
644
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
Not enough data
8.6
4913
|
Verified
Not enough data
8.5
5022
|
Verified
Not enough data
8.9
4733
|
Verified
Not enough data
8.3
4990
|
Verified
Not enough data
8.9
4979
|
Verified
Not enough data
8.5
4845
|
Verified
Not enough data
8.3
3935
|
Verified
Not enough data
8.4
1779
|
Verified
Not enough data
7.9
1610
|
Verified
Reporting & Analytics
Not enough data
7.9
2385
|
Verified
Not enough data
8.4
4571
|
Verified
Generative AI
Not enough data
7.1
520
Not enough data
7.0
519
Agentic AI - Email Marketing
Not enough data
6.5
369
Not enough data
6.6
366
Not enough data
6.8
365
Not enough data
6.7
363
Not enough data
6.7
362
Integration
Not enough data
8.2
2732
|
Verified
Not enough data
7.5
1958
|
Verified
Not enough data
7.5
1936
|
Verified
Not enough data
7.3
1371
|
Verified
Not enough data
7.8
1526
|
Verified
Not enough data
7.2
1290
|
Verified
Email Marketing
8.7
6479
|
Verified
Not enough data
8.9
6312
|
Verified
Not enough data
8.5
6140
|
Verified
Not enough data
8.8
5773
|
Verified
Not enough data
Online Marketing
7.4
4387
|
Verified
Not enough data
7.9
4075
|
Verified
Not enough data
7.8
3533
|
Verified
Not enough data
8.1
4864
|
Verified
Not enough data
7.8
3468
|
Verified
Not enough data
Lead Management
8.3
4360
|
Verified
Not enough data
8.0
3961
|
Verified
Not enough data
8.5
5108
|
Verified
Not enough data
8.0
3489
|
Verified
Not enough data
8.5
4355
|
Verified
Not enough data
8.1
3998
|
Verified
Not enough data
8.2
3794
|
Verified
Not enough data
8.0
3573
|
Verified
Not enough data
Campaign Management
8.0
3488
|
Verified
Not enough data
7.8
3104
|
Verified
Not enough data
7.2
2635
Not enough data
6.8
2335
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2676
|
Verified
Not enough data
7.3
2547
|
Verified
Not enough data
7.1
2440
|
Verified
Not enough data
7.0
2398
|
Verified
Not enough data
Reporting & Analytics
8.1
5189
|
Verified
Not enough data
7.6
3588
|
Verified
Not enough data
7.2
2918
|
Verified
Not enough data
7.1
2723
|
Verified
Not enough data
6.9
2441
|
Verified
Not enough data
Platform
7.9
3719
|
Verified
Not enough data
8.2
3523
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2400
|
Verified
Not enough data
7.0
2133
|
Verified
Not enough data
8.4
3714
|
Verified
Not enough data
7.5
2424
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
219
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.5
222
Not enough data
Integration
8.1
3754
|
Verified
Not enough data
8.1
3651
|
Verified
Not enough data
7.8
3127
|
Verified
Not enough data
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
7.9
768
Not enough data
8.1
762
Not enough data
8.5
942
Not enough data
8.4
851
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.8
1072
Not enough data
Feature Not Available
Not enough data
8.5
920
Reporting
Not enough data
8.8
1057
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
830
Agentic AI - Email Deliverability
Not enough data
6.4
117
Not enough data
6.2
116
Not enough data
6.3
113
Not enough data
6.5
114
Not enough data
6.4
114
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Grammar
Not enough data
8.5
77
Not enough data
8.3
70
Not enough data
8.5
72
Formatting
Not enough data
8.2
66
Not enough data
8.1
70
Not enough data
7.7
66
Content
Not enough data
8.1
68
Not enough data
8.3
71
Not enough data
8.2
67
Product Type
Not enough data
8.7
69
Not enough data
7.9
65
Generative AI
Not enough data
8.5
24
Not enough data
8.7
24
Templates
7.7
2020
8.1
1055
|
Verified
6.3
1515
7.2
916
|
Verified
7.0
1616
7.9
969
|
Verified
7.5
1680
8.3
592
Edit
7.4
1754
8.2
949
|
Verified
8.0
1968
8.4
1037
|
Verified
7.4
1662
7.9
838
|
Verified
Logistics
7.8
1817
8.6
1021
|
Verified
7.0
1580
7.7
878
|
Verified
7.8
1774
7.9
810
|
Verified
7.8
1543
8.8
597
Generative AI
6.0
838
7.3
158
6.1
674
7.3
154
Agentic AI - Email Template Builder
6.2
110
6.9
94
6.2
109
6.8
93
Marketing and Communications
Not enough data
8.2
597
Not enough data
8.1
623
Not enough data
7.9
559
Not enough data
8.7
757
Not enough data
8.9
770
Attendee Engagement
Not enough data
8.0
618
Not enough data
7.8
550
Not enough data
7.9
559
Registration
Not enough data
8.1
614
Not enough data
8.1
602
Not enough data
7.7
490
Generative AI
Not enough data
7.2
137
Agentic AI - Event Marketing
Not enough data
6.5
104
Not enough data
6.5
105
Not enough data
6.5
106
Not enough data
6.5
106
Not enough data
6.5
106
Not enough data
6.6
109
Text Messaging
7.5
159
8.6
75
6.8
139
7.8
64
7.6
153
8.4
68
7.6
142
8.4
70
7.3
130
8.4
67
Feature Not Available
8.1
67
8.2
169
8.5
74
7.1
142
7.8
64
SMS Platform
7.7
154
8.7
75
8.8
172
8.8
69
7.6
128
7.7
66
6.8
121
6.7
62
7.0
123
7.2
62
8.0
144
7.4
63
Agentic AI - SMS Marketing
8.4
20
6.4
12
8.5
20
7.5
12
8.5
20
6.8
12
8.3
20
7.4
12
8.4
20
7.1
12
8.2
20
7.2
12
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Content & Collaboration
Not enough data
8.8(won by default)
178
Not enough data
8.7(won by default)
185
Not enough data
8.3(won by default)
161
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
182
Social Management
Not enough data
8.6(won by default)
200
Not enough data
8.8(won by default)
202
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
195
Not enough data
8.1(won by default)
183
Not enough data
8.8(won by default)
185
Not enough data
8.4(won by default)
148
Agentic AI - Social Media Management
Not enough data
6.8(won by default)
59
Not enough data
6.9(won by default)
59
Not enough data
6.8(won by default)
58
Not enough data
7.0(won by default)
58
Not enough data
7.0(won by default)
57
Not enough data
6.9(won by default)
56
Not enough data
6.8(won by default)
56
Platform Interoperability
7.8
201
Feature Not Available
Agentic AI - Social Media Advertising
7.0
17
6.6
38
7.3
17
6.8
38
7.3
17
6.6
38
7.0
17
7.3
39
6.9
17
7.3
37
7.3
17
7.3
37
Social Functionality
7.9
300
8.8
301
Campaign Management
8.3
348
9.0
307
8.3
320
8.9
289
8.1
305
8.9
287
7.8
284
8.4
247
7.9
273
8.6
251
8.3
264
8.9
254
8.2
257
9.0
241
7.9
238
8.4
222
7.7
230
8.4
233
7.9
264
8.7
257
7.8
238
8.3
244
7.5
220
8.0
211
7.7
222
8.3
224
Targeting
8.3
294
8.8
270
8.3
282
8.7
252
7.8
255
8.2
222
8.0
249
8.5
224
Platform
8.2
308
8.2
231
8.0
287
8.5
265
8.5
300
8.7
274
8.5
336
9.0
303
8.4
270
8.5
243
8.3
302
8.6
296
8.6
297
8.7
257
8.1
242
8.4
228
8.1
286
8.7
277
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Survey Management
Not enough data
8.3
264
Not enough data
8.4
254
Not enough data
Feature Not Available
Not enough data
8.6
252
Survey Customization
Not enough data
Feature Not Available
Not enough data
8.5
249
Not enough data
8.2
234
Not enough data
Feature Not Available
Survey Insights
Not enough data
8.5
261
Not enough data
Feature Not Available
Not enough data
8.6
250
Not enough data
Feature Not Available
Agentic AI - Survey
Not enough data
6.9
50
Not enough data
6.7
50
Not enough data
6.9
50
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Growth
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Support
Not enough data
9.2
45
Categories
Categories
Shared Categories
ActiveCampaign and Constant Contact are categorized as Email Deliverability, SMS Marketing, Email Template Builder, and Social Media Advertising
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Marketing Automation, CRM, Pop-Up Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, and Salesforce AppExchange Apps
Constant Contact is categorized as Event Marketing, AI Writing Assistant, Website Builder, Social Media Management, Email Marketing, and Survey
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Constant Contact
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Non-Profit Organization Management
12.4%
Marketing and Advertising
9.7%
Real Estate
4.5%
Education Management
4.0%
Religious Institutions
3.3%
Other
66.1%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
if i buy a email list of 10,000 can i send to all of those people at one time off your site?
10 Comments
BF
You can't buy and e-mail list and loaded it into Constant Contact. They will only send to people who have signed up to receive your e-blasts. You can have...Read more
What is constant contact software?
6 Comments
CO
Constant Contact software is an email program that allows user to design/create emails with pictures, graphics and text to be sent to customers and...Read more
Does a busy small business owner have time to market their company on Constant Contact? (Nope)
5 Comments
MR
You say no, but perhaps if you allow Constant Contact to do some of the work for you, you might have a bit more time to spend on all those other important...Read more
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