Compare ActiveCampaign and Constant Contact
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (70.5% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $12.00 Per Month
ActiveCampaign
Star Rating
(14,679)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plans
Constant Contact
Star Rating
(7,388)4.1 out of 5
Market Segments
Small-Business (70.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Constant Contact excels in email deliverability, boasting a significantly higher score compared to ActiveCampaign. Users appreciate the platform's ability to ensure their emails reach the intended audience, which is crucial for effective marketing campaigns.
- Users say that Constant Contact's email template builder is user-friendly and offers a variety of creative options. Many find the templates helpful for managing email campaigns, making the process simpler and more efficient, especially for small businesses.
- According to verified reviews, ActiveCampaign shines with its automation capabilities. Users highlight the flexibility of the workflow builder, which allows for detailed customer journeys based on user behavior, saving time and enhancing engagement through targeted emails.
- Reviewers mention that while Constant Contact is praised for its ease of setup and straightforward interface, ActiveCampaign offers a more complex but powerful automation system. This complexity can be a double-edged sword, as some users may find it overwhelming initially.
- Users appreciate the quality of support from ActiveCampaign, noting that it often feels more responsive and helpful compared to Constant Contact. This can be a significant advantage for businesses that require ongoing assistance as they navigate their marketing strategies.
- G2 reviewers highlight that both platforms cater well to small businesses, but Constant Contact is often seen as a more affordable option with a lower entry-level price. This makes it particularly appealing for startups and smaller organizations looking to manage their marketing without breaking the bank.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Constant Contact
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Free Trial
ActiveCampaign
Free Trial is available
Constant Contact
Free Trial is available
Ratings
Meets Requirements
8.8
11,200
8.4
6,364
Ease of Use
8.2
11,316
8.5
6,404
Ease of Setup
8.0
7,251
8.6
3,563
Ease of Admin
8.4
6,347
8.6
3,115
Quality of Support
8.5
10,362
8.3
5,210
Has the product been a good partner in doing business?
8.8
6,205
8.6
2,988
Product Direction (% positive)
8.2
10,593
7.1
6,252
Features by Category
Sales Force Automation
8.2
2110
|
Verified
Not enough data
7.0
1020
Not enough data
7.9
1769
|
Verified
Not enough data
7.7
1685
|
Verified
Not enough data
7.0
1222
|
Verified
Not enough data
7.6
1434
|
Verified
Not enough data
7.0
1208
|
Verified
Not enough data
6.9
1140
|
Verified
Not enough data
7.3
1283
|
Verified
Not enough data
Marketing Automation
9.0
2323
|
Verified
Not enough data
8.8
2210
|
Verified
Not enough data
8.5
2155
|
Verified
Not enough data
7.8
1485
|
Verified
Not enough data
Customer Support
7.6
1472
|
Verified
Not enough data
7.7
1630
|
Verified
Not enough data
7.9
1764
|
Verified
Not enough data
7.0
1325
|
Verified
Not enough data
7.5
1453
|
Verified
Not enough data
Reporting & Analytics
7.7
1957
|
Verified
Not enough data
7.9
2147
|
Verified
Not enough data
7.1
1291
|
Verified
Not enough data
Mobile & Social
7.3
1225
|
Verified
Not enough data
7.3
1329
|
Verified
Not enough data
7.1
1372
|
Verified
Not enough data
Platform
7.8
1993
|
Verified
Not enough data
8.0
1945
|
Verified
Not enough data
8.1
2033
|
Verified
Not enough data
7.3
1453
|
Verified
Not enough data
7.0
1350
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
2105
|
Verified
Not enough data
7.4
1476
|
Verified
Not enough data
Integration
8.1
1932
|
Verified
Not enough data
8.1
1936
|
Verified
Not enough data
7.8
1637
|
Verified
Not enough data
Generative AI
6.1
647
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
Not enough data
8.6
4935
|
Verified
Not enough data
8.5
5065
|
Verified
Not enough data
8.9
4746
|
Verified
Not enough data
8.3
5031
|
Verified
Not enough data
8.9
5028
|
Verified
Not enough data
8.5
4862
|
Verified
Not enough data
8.3
3945
|
Verified
Not enough data
8.4
1785
|
Verified
Not enough data
7.9
1610
|
Verified
Reporting & Analytics
Not enough data
7.9
2389
|
Verified
Not enough data
8.4
4596
|
Verified
Generative AI
Not enough data
7.1
522
Not enough data
7.0
519
Agentic AI - Email Marketing
Not enough data
6.5
369
Not enough data
6.6
366
Not enough data
6.8
365
Not enough data
6.7
363
Not enough data
6.7
362
Integration
Not enough data
8.2
2732
|
Verified
Not enough data
7.5
1958
|
Verified
Not enough data
7.5
1938
|
Verified
Not enough data
7.3
1371
|
Verified
Not enough data
7.8
1524
|
Verified
Not enough data
7.2
1290
|
Verified
Email Marketing
8.7
6492
|
Verified
Not enough data
8.9
6330
|
Verified
Not enough data
8.5
6142
|
Verified
Not enough data
8.8
5788
|
Verified
Not enough data
Online Marketing
7.4
4393
|
Verified
Not enough data
7.9
4075
|
Verified
Not enough data
7.8
3535
|
Verified
Not enough data
8.1
4865
|
Verified
Not enough data
7.8
3468
|
Verified
Not enough data
Lead Management
8.3
4369
|
Verified
Not enough data
8.0
3962
|
Verified
Not enough data
8.5
5121
|
Verified
Not enough data
7.9
3490
|
Verified
Not enough data
8.5
4359
|
Verified
Not enough data
8.1
4002
|
Verified
Not enough data
8.2
3795
|
Verified
Not enough data
8.0
3576
|
Verified
Not enough data
Campaign Management
8.0
3489
|
Verified
Not enough data
7.8
3104
|
Verified
Not enough data
7.2
2636
Not enough data
6.8
2335
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2677
|
Verified
Not enough data
7.3
2547
|
Verified
Not enough data
7.1
2439
|
Verified
Not enough data
7.0
2397
|
Verified
Not enough data
Reporting & Analytics
8.1
5199
|
Verified
Not enough data
7.6
3588
|
Verified
Not enough data
7.2
2918
|
Verified
Not enough data
7.1
2723
|
Verified
Not enough data
6.9
2441
|
Verified
Not enough data
Platform
7.9
3725
|
Verified
Not enough data
8.2
3539
|
Verified
Not enough data
8.3
3704
|
Verified
Not enough data
7.5
2399
|
Verified
Not enough data
7.0
2131
|
Verified
Not enough data
8.4
3730
|
Verified
Not enough data
7.5
2423
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
221
Not enough data
6.4
221
Not enough data
6.5
219
Not enough data
6.4
218
Not enough data
6.3
222
Not enough data
6.4
220
Not enough data
Integration
8.1
3755
|
Verified
Not enough data
8.1
3656
|
Verified
Not enough data
7.8
3136
|
Verified
Not enough data
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
914
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1234
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
7.9
768
Not enough data
8.1
763
Not enough data
8.5
948
Not enough data
8.4
851
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.8
1088
Not enough data
Feature Not Available
Not enough data
8.5
924
Reporting
Not enough data
8.8
1068
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
829
Agentic AI - Email Deliverability
Not enough data
6.4
117
Not enough data
6.2
117
Not enough data
6.4
114
Not enough data
6.5
114
Not enough data
6.4
114
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.7
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
35
Not enough data
6.7
35
Not enough data
7.0
35
Not enough data
6.5
35
Not enough data
6.6
35
Not enough data
6.6
35
Not enough data
6.9
35
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
411
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
379
Not enough data
8.5
463
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
469
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Grammar
Not enough data
8.5
77
Not enough data
8.3
70
Not enough data
8.5
72
Formatting
Not enough data
8.2
66
Not enough data
8.1
70
Not enough data
7.7
66
Content
Not enough data
8.1
68
Not enough data
8.3
71
Not enough data
8.2
67
Product Type
Not enough data
8.7
69
Not enough data
7.9
65
Generative AI
Not enough data
8.5
24
Not enough data
8.7
24
Templates
7.7
2020
8.1
1059
|
Verified
6.3
1515
7.2
917
|
Verified
7.0
1616
7.9
971
|
Verified
7.5
1680
8.3
592
Edit
7.4
1754
8.2
955
|
Verified
8.0
1968
8.4
1046
|
Verified
7.4
1662
7.9
843
|
Verified
Logistics
7.8
1817
8.6
1030
|
Verified
7.0
1580
7.7
877
|
Verified
7.8
1775
7.9
811
|
Verified
7.8
1543
8.8
603
Generative AI
6.0
838
7.3
158
6.1
674
7.3
154
Agentic AI - Email Template Builder
6.1
109
6.9
94
6.2
108
6.8
93
Marketing and Communications
Not enough data
8.2
598
Not enough data
8.1
625
Not enough data
7.9
559
Not enough data
8.7
760
Not enough data
8.9
774
Attendee Engagement
Not enough data
8.0
619
Not enough data
7.8
551
Not enough data
7.9
560
Registration
Not enough data
8.1
615
Not enough data
8.1
603
Not enough data
7.7
490
Generative AI
Not enough data
7.2
137
Agentic AI - Event Marketing
Not enough data
6.5
104
Not enough data
6.5
105
Not enough data
6.5
106
Not enough data
6.5
106
Not enough data
6.5
106
Not enough data
6.6
109
Text Messaging
7.5
159
8.6
73
6.8
139
7.8
64
7.6
153
8.4
68
7.6
142
8.4
70
7.3
130
8.4
67
Feature Not Available
8.1
67
8.2
169
8.5
74
7.1
142
7.8
64
SMS Platform
7.7
154
8.7
75
8.8
172
8.8
69
7.6
128
7.7
66
6.8
121
6.7
62
7.0
123
7.2
62
8.0
144
7.4
63
Agentic AI - SMS Marketing
8.4
20
6.4
12
8.5
20
7.5
12
8.5
20
6.8
12
8.3
20
7.4
12
8.4
20
7.1
12
8.2
20
7.2
12
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Content & Collaboration
Not enough data
8.8(won by default)
179
Not enough data
8.7(won by default)
185
Not enough data
8.3(won by default)
161
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
182
Social Management
Not enough data
8.6(won by default)
201
Not enough data
8.8(won by default)
204
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
196
Not enough data
8.1(won by default)
183
Not enough data
8.8(won by default)
187
Not enough data
8.4(won by default)
148
Agentic AI - Social Media Management
Not enough data
6.8(won by default)
59
Not enough data
6.9(won by default)
59
Not enough data
6.8(won by default)
58
Not enough data
7.0(won by default)
58
Not enough data
7.0(won by default)
57
Not enough data
6.9(won by default)
56
Not enough data
6.8(won by default)
56
Platform Interoperability
7.8
201
Feature Not Available
Agentic AI - Social Media Advertising
7.0
17
6.6
38
7.3
17
6.8
38
7.3
17
6.6
38
7.0
17
7.3
39
6.9
17
7.3
37
7.3
17
7.3
37
Social Functionality
7.9
300
8.8
300
Campaign Management
8.3
348
9.0
307
8.3
320
8.9
290
8.1
305
8.9
286
7.8
284
8.4
246
7.9
273
8.6
250
8.3
264
8.9
253
8.2
257
9.0
240
7.9
238
8.4
221
7.7
230
8.4
232
7.9
264
8.7
256
7.8
238
8.3
243
7.5
220
8.0
210
7.7
222
8.3
223
Targeting
8.3
294
8.8
270
8.3
282
8.7
252
7.8
255
8.2
221
8.0
249
8.5
223
Platform
8.2
308
8.2
231
8.0
287
8.5
265
8.5
300
8.7
273
8.5
336
9.0
302
8.4
270
8.5
242
8.3
302
8.6
295
8.6
297
8.7
256
8.1
242
8.4
227
8.1
286
8.7
276
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Survey Management
Not enough data
8.3
265
Not enough data
8.4
254
Not enough data
Feature Not Available
Not enough data
8.6
252
Survey Customization
Not enough data
Feature Not Available
Not enough data
8.5
250
Not enough data
8.2
234
Not enough data
Feature Not Available
Survey Insights
Not enough data
8.5
262
Not enough data
Feature Not Available
Not enough data
8.6
251
Not enough data
Feature Not Available
Agentic AI - Survey
Not enough data
6.9
50
Not enough data
6.7
50
Not enough data
6.9
50
Customization
8.0
663
Not enough data
7.5
553
Not enough data
6.8
464
Not enough data
7.4
653
Not enough data
Additional Functionality
7.9
672
Not enough data
5.7
423
Not enough data
7.4
531
Not enough data
6.2
433
Not enough data
7.0
507
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.1
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.3
241
Not enough data
7.4
267
Not enough data
Sales Management
8.2
319
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
350
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Growth
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Support
Not enough data
9.2
45
Categories
Categories
Shared Categories
ActiveCampaign and Constant Contact are categorized as Email Deliverability, SMS Marketing, Email Template Builder, and Social Media Advertising
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Marketing Automation, CRM, Pop-Up Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, and Salesforce AppExchange Apps
Constant Contact is categorized as Event Marketing, AI Writing Assistant, Website Builder, Social Media Management, Email Marketing, and Survey
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Constant Contact
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.4%
Non-Profit Organization Management
12.5%
Marketing and Advertising
9.6%
Real Estate
4.4%
Education Management
4.0%
Religious Institutions
3.4%
Other
66.1%
Alternatives
Discussions
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
if i buy a email list of 10,000 can i send to all of those people at one time off your site?
10 Comments
BF
You can't buy and e-mail list and loaded it into Constant Contact. They will only send to people who have signed up to receive your e-blasts. You can have...Read more
What is constant contact software?
6 Comments
HS
An efficient, easy-to-employ method of communicating your marketing and/or fundraising messages online.Read more
Does a busy small business owner have time to market their company on Constant Contact? (Nope)
5 Comments
MR
You say no, but perhaps if you allow Constant Contact to do some of the work for you, you might have a bit more time to spend on all those other important...Read more
