Compare ActiveCampaign and Close 
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (79.2% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$9.00 1 Seat Per Month
ActiveCampaign
Star Rating
(14,616)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansClose
Star Rating
(2,015)4.7 out of 5
Market Segments
Small-Business (79.2% of reviews)
Pros & Cons
Entry-Level Pricing
$9.00 1 Seat Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in its ability to combine automation, CRM, and email marketing into a single platform, making it easier for users to build personalized customer journeys without needing multiple tools. This integration is highlighted as a significant advantage for those looking for a comprehensive solution.
- Users say that Close stands out for its user-friendly interface and superior layout, which makes navigation and information retrieval straightforward. This ease of use is particularly beneficial for those who may not be as tech-savvy, as it allows them to manage workflows and customer interactions effectively.
- According to verified reviews, ActiveCampaign's scalability is a major plus, with users noting that it remains stable even when handling large contact batches or running multiple automations simultaneously. This reliability is crucial for businesses that require consistent performance during peak times.
- Reviewers mention that Close's built-in AI features significantly enhance workflow management, helping users remember important tasks and deadlines. This functionality is especially appreciated by those managing multiple leads or customer inquiries, as it streamlines their daily operations.
- G2 reviewers highlight that while ActiveCampaign has a strong focus on email marketing, it may not fully meet the needs of users looking for advanced SMS marketing capabilities, where Close has received higher praise. Users have noted that Close's SMS features are more robust, making it a better choice for businesses prioritizing text communication.
- Users report that both platforms offer solid support, but Close has a slight edge in quality, with reviewers appreciating its responsive customer service and helpful resources. This aspect can be a deciding factor for businesses that value strong support during implementation and ongoing use.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Close
Solo
$9.00
1 Seat Per Month
Built for the individual who wants every lead, pipeline, and conversation in one place.
- 1 user included
Free Trial
ActiveCampaign
Free Trial is available
Close
Free Trial is available
Ratings
Meets Requirements
8.8
11,141
9.1
1,741
Ease of Use
8.2
11,257
9.2
1,782
Ease of Setup
8.0
7,190
9.0
1,119
Ease of Admin
8.4
6,337
9.0
566
Quality of Support
8.5
10,314
9.3
1,556
Has the product been a good partner in doing business?
8.8
6,195
9.3
561
Product Direction (% positive)
8.2
10,547
9.5
1,753
Features by Category
Sales Force Automation
8.2
2102
|
Verified
9.0
1354
|
Verified
7.0
1018
Feature Not Available
7.9
1764
|
Verified
9.0
1359
|
Verified
7.7
1680
|
Verified
9.0
1386
|
Verified
7.0
1220
|
Verified
8.3
1166
7.6
1431
|
Verified
9.1
1307
|
Verified
7.0
1206
|
Verified
8.4
1123
6.9
1138
|
Verified
8.3
1131
7.3
1280
|
Verified
8.4
1162
Marketing Automation
9.0
2316
|
Verified
8.7
1261
8.8
2204
|
Verified
8.5
1218
8.5
2150
|
Verified
9.2
1340
7.8
1483
|
Verified
8.2
1133
Customer Support
7.6
1470
|
Verified
8.7
1216
|
Verified
7.7
1628
|
Verified
8.7
1226
|
Verified
7.9
1762
|
Verified
8.7
1260
|
Verified
7.0
1323
|
Verified
8.7
1250
|
Verified
7.5
1450
|
Verified
8.6
1198
|
Verified
Reporting & Analytics
7.7
1952
|
Verified
8.7
1259
|
Verified
7.9
2144
|
Verified
8.8
1281
|
Verified
7.1
1289
|
Verified
8.2
1141
Mobile & Social
7.3
1223
|
Verified
8.2
1074
7.3
1327
|
Verified
7.9
1097
7.1
1370
|
Verified
8.2
1087
Platform
7.8
1983
|
Verified
8.7
1196
|
Verified
8.0
1937
|
Verified
8.8
1215
|
Verified
8.1
2028
|
Verified
8.9
1198
7.3
1452
|
Verified
8.5
1124
7.0
1349
|
Verified
8.0
1070
|
Verified
Feature Not Available
8.4
1098
8.2
2100
|
Verified
9.1
1212
|
Verified
7.4
1475
|
Verified
8.4
1115
Integration
8.1
1929
|
Verified
8.8
1124
|
Verified
8.1
1935
|
Verified
8.7
1126
|
Verified
7.8
1635
|
Verified
8.5
1060
|
Verified
Generative AI
6.1
644
Feature Not Available
Agentic AI - CRM
6.5
89
8.5
82
6.4
88
8.5
80
6.7
90
8.6
80
6.3
86
8.5
81
6.5
88
8.7
81
6.5
87
8.8
80
6.6
88
8.7
80
Email Marketing
8.7
6479
|
Verified
Not enough data
8.9
6313
|
Verified
Not enough data
8.5
6140
|
Verified
Not enough data
8.8
5774
|
Verified
Not enough data
Online Marketing
7.4
4387
|
Verified
Not enough data
7.9
4075
|
Verified
Not enough data
7.8
3533
|
Verified
Not enough data
8.1
4864
|
Verified
Not enough data
7.8
3468
|
Verified
Not enough data
Lead Management
8.3
4360
|
Verified
Not enough data
8.0
3961
|
Verified
Not enough data
8.5
5108
|
Verified
Not enough data
8.0
3489
|
Verified
Not enough data
8.5
4355
|
Verified
Not enough data
8.1
3998
|
Verified
Not enough data
8.2
3794
|
Verified
Not enough data
8.0
3573
|
Verified
Not enough data
Campaign Management
8.0
3488
|
Verified
Not enough data
7.8
3104
|
Verified
Not enough data
7.2
2635
Not enough data
6.8
2335
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2676
|
Verified
Not enough data
7.3
2547
|
Verified
Not enough data
7.1
2440
|
Verified
Not enough data
7.0
2398
|
Verified
Not enough data
Reporting & Analytics
8.1
5189
|
Verified
Not enough data
7.6
3588
|
Verified
Not enough data
7.2
2918
|
Verified
Not enough data
7.1
2723
|
Verified
Not enough data
6.9
2441
|
Verified
Not enough data
Platform
7.9
3719
|
Verified
Not enough data
8.2
3524
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2400
|
Verified
Not enough data
7.0
2133
|
Verified
Not enough data
8.4
3714
|
Verified
Not enough data
7.5
2424
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
219
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.5
222
Not enough data
Integration
8.1
3754
|
Verified
Not enough data
8.1
3651
|
Verified
Not enough data
7.8
3127
|
Verified
Not enough data
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
7.9
133
Not enough data
8.6
133
Not enough data
9.0
140
Not enough data
8.6
134
Organization
Not enough data
9.2
136
Not enough data
8.9
133
Not enough data
8.9
133
Performance Analysis
Not enough data
8.2
127
Not enough data
8.9
134
Sales Analysis
Not enough data
8.3
134
Not enough data
8.6
134
Generative AI
Not enough data
8.4
82
Not enough data
8.7
82
Agentic AI - AI Sales Assistant
Not enough data
9.8
9
Not enough data
9.6
9
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
9.8
8
Not enough data
8.9
9
Not enough data
9.8
8
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
9.1
220
8.6
781
9.1
223
6.3
498
9.0
215
6.8
524
8.7
212
7.6
631
9.0
217
6.9
543
9.0
221
6.9
515
8.9
220
Repeatability and Reportability
7.5
622
8.6
215
7.5
620
8.9
215
7.4
584
8.9
205
6.7
515
8.3
203
6.0
471
7.8
201
AI and Automation
7.1
556
8.2
194
7.1
558
8.1
197
7.2
564
8.2
190
6.6
497
7.9
198
6.4
475
7.8
196
Generative AI
6.1
414
8.0
197
Agentic AI - Sales Engagement
6.9
36
8.5
32
6.7
36
8.5
32
7.1
36
8.6
32
6.6
36
8.3
31
6.7
36
8.8
31
6.6
36
8.8
32
6.9
36
8.9
32
Dialing Options
Not enough data
9.1
150
Not enough data
9.2
151
Not enough data
9.4
17
Agent Tools
Not enough data
8.6
146
Not enough data
8.8
142
Not enough data
9.4
147
Automation
Not enough data
8.9
141
Not enough data
8.5
142
Not enough data
8.6
142
Agentic AI - Auto Dialer
Not enough data
8.8
21
Not enough data
8.8
21
AI Capabilities - Auto Dialer
Not enough data
9.4
17
Not enough data
9.3
17
Not enough data
9.5
17
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Not enough data
Edit
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Not enough data
Logistics
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1774
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
838
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
8.8
265
|
Verified
6.8
139
9.3
287
|
Verified
7.6
153
9.3
282
|
Verified
7.6
142
8.7
267
|
Verified
7.3
130
8.4
252
Feature Not Available
8.7
257
8.2
169
8.9
256
7.1
142
Feature Not Available
SMS Platform
7.7
154
9.0
280
|
Verified
8.8
172
9.1
276
|
Verified
7.6
128
Feature Not Available
6.8
121
Feature Not Available
7.0
123
Feature Not Available
8.0
144
9.0
263
|
Verified
Agentic AI - SMS Marketing
8.4
20
8.6
15
8.5
20
8.4
15
8.5
20
9.0
15
8.3
20
8.7
15
8.4
20
8.9
15
8.2
20
8.6
15
Channels
Not enough data
8.6
105
Not enough data
8.6
107
Not enough data
8.0
107
Design
Not enough data
8.5
109
Not enough data
7.9
106
Not enough data
8.9
107
Not enough data
8.9
106
Not enough data
9.0
103
Generative AI
Not enough data
8.3
103
Not enough data
8.8
102
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
Platform
Not enough data
8.6
37
Not enough data
9.1
38
Not enough data
9.2
38
Not enough data
9.3
38
Not enough data
9.1
37
Not enough data
8.6
37
Not enough data
9.0
37
Generative AI
Not enough data
9.1
37
Workforce Management
Not enough data
9.3
38
Not enough data
9.1
37
Call Center Infrastructure (CCI)
Not enough data
9.8
9
Not enough data
9.6
9
Not enough data
9.8
10
Not enough data
9.8
9
Administrative
Not enough data
9.7
40
Not enough data
9.2
39
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
8.7
22
Not enough data
8.3
22
Not enough data
8.1
20
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
8.1
20
Not enough data
8.2
21
Analytics
Not enough data
8.6
488
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Customizations
Not enough data
9.0
496
Not enough data
9.2
496
Not enough data
8.8
521
Not enough data
8.6
477
Not enough data
9.2
519
Generative AI
Not enough data
Feature Not Available
Agentic AI - Sales Analytics
8.2
19
9.0
17
8.1
19
8.9
17
8.1
19
8.8
16
7.8
19
9.0
17
8.3
19
8.4
17
Data Sourcing
7.8
285
8.5
163
7.9
313
8.7
163
7.8
269
8.5
163
7.9
308
8.8
166
8.2
330
8.6
160
Predictive Analytics
8.0
292
8.6
160
7.8
276
8.7
160
7.3
240
8.3
155
7.4
266
8.4
158
Sales Management
8.2
318
9.1
161
7.6
181
8.3
157
8.0
304
8.8
156
8.3
349
9.2
161
Agentic AI - Outbound Call Tracking
Not enough data
8.5
24
Not enough data
8.4
24
Calling
Not enough data
9.2
664
Not enough data
Feature Not Available
Not enough data
9.0
645
Not enough data
9.3
659
Not enough data
8.9
30
Contacts
Not enough data
8.8
655
Not enough data
8.7
618
Not enough data
9.0
653
Insights
Not enough data
9.3
676
Not enough data
9.0
630
Not enough data
8.7
592
Not enough data
9.0
652
Not enough data
8.8
631
Not enough data
9.0
28
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Close are categorized as CRM, SMS Marketing, Sales Engagement, and Sales Analytics
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Marketing Automation, Email Deliverability, Pop-Up Builder, Email Template Builder, E-Commerce Personalization, Conversational Marketing, Online Form Builder, Landing Page Builders, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Close is categorized as Customer Communications Management, AI Sales Assistant, Outbound Call Tracking, Email Tracking, Call Center Infrastructure (CCI), and Auto Dialer
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Close
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
15.0%
Computer Software
8.7%
Real Estate
8.1%
Financial Services
6.6%
Information Technology and Services
5.5%
Other
56.0%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
How long does it take to generate a new integration?
2 Comments
PE
Hey Camila, we do not have an integration with Apollo at this time. However, you can request one in this form on our website...Read more
how do I integrate WhatsApp?
2 Comments
KS
You can use Zapier or use API's to link them manually.Read more
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