# ActiveCampaign vs Close Comparison
---
## AI Generated Summary
- **G2 reviewers report** that both ActiveCampaign and Close offer strong user experiences, but Close edges out with a higher satisfaction rating. Users appreciate Close's **predictive dialer** and **power dialer** , which significantly enhance productivity by allowing fewer team members to handle a larger volume of calls.
- **According to verified reviews** , ActiveCampaign shines in its **automation capabilities** , with users praising the visual automation builder that allows for easy creation of complex workflows. This feature is particularly beneficial for those looking to streamline their marketing efforts.
- **Users say** that the implementation process for Close is notably straightforward, with many highlighting the simplicity of the initial setup. This ease of onboarding contrasts with some users of ActiveCampaign who mention challenges in configuring the software to fit their specific needs.
- **Reviewers mention** that while ActiveCampaign is favored for its **email marketing features** , Close excels in **call management** tools. Users appreciate how Close's inbox helps track activity on deals, ensuring that no opportunities are missed.
- **G2 reviewers highlight** the quality of support provided by Close, which received higher ratings compared to ActiveCampaign. Users have noted that Close's support team is responsive and helpful, enhancing the overall user experience.
- **According to recent feedback** , ActiveCampaign is particularly well-suited for small businesses, with a significant majority of its users coming from this segment. However, Close also caters effectively to small businesses, offering features that are tailored to their needs, such as the ability to manage leads efficiently.



| | ActiveCampaign | Close | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 14,683 | 2,037 | 
| **Largest Market Segment** | Small-Business (91.9% of reviews) | Small-Business (79.1% of reviews) | 
| **Entry Level Price** | Starting at $15.00 Per Month | $9.00 1 Seat Per Month | 

---
## Top Pros & Cons

### ActiveCampaign

Pros:
- Ease of Use (847 reviews)
- Automation (787 reviews)

Cons:
- Learning Curve (418 reviews)
- Expensive (403 reviews)

### Close

Pros:
- Ease of Use (819 reviews)
- Helpful (482 reviews)

Cons:
- Missing Features (271 reviews)
- Call Issues (194 reviews)

---
## Ratings Comparison
| Rating | ActiveCampaign | Close | 
|---|---|---|
  | **Meets Requirements** | 8.8 (11206 reviews) | 9.1 (1755 reviews) | 
  | **Ease of Use** | 8.2 (11325 reviews) | 9.2 (1798 reviews) | 
  | **Ease of Setup** | 8.0 (7261 reviews) | 9.0 (1135 reviews) | 
  | **Ease of Admin** | 8.4 (6350 reviews) | 9.0 (568 reviews) | 
  | **Quality of Support** | 8.5 (10371 reviews) | 9.3 (1570 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (6208 reviews) | 9.3 (563 reviews) | 
  | **Product Direction (% positive)** | 8.2 (10600 reviews) | 9.5 (1767 reviews) | 

---
## Pricing

### ActiveCampaign

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $15.00 Per Month

Description: Get started with personalized marketing campaigns.

Key Features:
- 5 actions per automation 
- Basic & Inline Forms
- Site Tracking

[Browse all 4 editions](https://www.g2.com/products/activecampaign/pricing)

#### Free Trial

Yes

### Close

#### Entry-Level Pricing

Plan: Solo

Price: $9.00 1 Seat Per Month

Description: Built for the individual who wants every lead, pipeline, and conversation in one place.

Key Features:
- 1 user included

[Browse all 4 editions](https://www.g2.com/products/close/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 3771 |
| **Close** | 8.6/10 | 1524 |

#### Sales Force Automation

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Contact & Account Management** | 8.2 (2113 reviews) ✓ Verified | 9.0 (1362 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | 7.0 (1023 reviews) | Feature Not Available | 
| **Opportunity & Pipeline Mgmt.** | 7.9 (1772 reviews) ✓ Verified | 9.0 (1363 reviews) ✓ Verified | 
| **Task / Activity Management** | 7.7 (1688 reviews) ✓ Verified | 9.0 (1394 reviews) ✓ Verified | 
| **Territory & Quota Management** | 7.0 (1225 reviews) ✓ Verified | 8.3 (1166 reviews) | 
| **Desktop Integration** | 7.6 (1437 reviews) ✓ Verified | 9.1 (1310 reviews) ✓ Verified | 
| **Product & Price List Management** | 7.0 (1211 reviews) ✓ Verified | 8.4 (1124 reviews) | 
| **Quote & Order Management** | 6.9 (1143 reviews) ✓ Verified | 8.3 (1131 reviews) | 
| **Customer Contract Management** | 7.3 (1286 reviews) ✓ Verified | 8.4 (1162 reviews) | 

#### Marketing Automation

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Email Marketing** | 9.0 (2326 reviews) ✓ Verified | 8.7 (1264 reviews) | 
| **Campaign Management** | 8.8 (2213 reviews) ✓ Verified | 8.5 (1219 reviews) | 
| **Lead Management** | 8.5 (2158 reviews) ✓ Verified | 9.2 (1342 reviews) | 
| **Marketing ROI Analytics** | 7.8 (1488 reviews) ✓ Verified | 8.2 (1133 reviews) | 

#### Customer Support

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Case Management** | 7.6 (1475 reviews) ✓ Verified | 8.7 (1216 reviews) ✓ Verified | 
| **Customer Support Portal** | 7.7 (1633 reviews) ✓ Verified | 8.7 (1226 reviews) ✓ Verified | 
| **Knowledge Base** | 7.9 (1767 reviews) ✓ Verified | 8.7 (1260 reviews) ✓ Verified | 
| **Call Center Features** | 7.0 (1328 reviews) ✓ Verified | 8.7 (1253 reviews) ✓ Verified | 
| **Support Analytics** | 7.5 (1456 reviews) ✓ Verified | 8.6 (1200 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Reporting** | 7.7 (1960 reviews) ✓ Verified | 8.7 (1263 reviews) ✓ Verified | 
| **Dashboards** | 7.9 (2149 reviews) ✓ Verified | 8.8 (1283 reviews) ✓ Verified | 
| **Forecasting** | 7.1 (1294 reviews) ✓ Verified | 8.2 (1142 reviews) | 

#### Mobile & Social

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Social Collaboration Features** | 7.3 (1228 reviews) ✓ Verified | 8.2 (1075 reviews) | 
| **Social Network Integration** | 7.3 (1332 reviews) ✓ Verified | 7.9 (1098 reviews) | 
| **Mobile User Support** | 7.1 (1375 reviews) ✓ Verified | 8.2 (1089 reviews) | 

#### Platform

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Customization** | 7.8 (1996 reviews) ✓ Verified | 8.7 (1197 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (1948 reviews) ✓ Verified | 8.8 (1215 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (2036 reviews) ✓ Verified | 8.9 (1197 reviews) | 
| **Internationalization** | 7.3 (1456 reviews) ✓ Verified | 8.5 (1124 reviews) | 
| **Sandbox / Test Environments** | 7.0 (1353 reviews) ✓ Verified | 8.0 (1070 reviews) ✓ Verified | 
| **Document & Content Mgmt.** | Feature Not Available | 8.4 (1097 reviews) | 
| **Performance and Reliability** | 8.2 (2108 reviews) ✓ Verified | 9.1 (1215 reviews) ✓ Verified | 
| **Output Document Generation** | 7.4 (1479 reviews) ✓ Verified | 8.4 (1115 reviews) | 

#### Integration

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (1935 reviews) ✓ Verified | 8.8 (1123 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (1938 reviews) ✓ Verified | 8.7 (1125 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.8 (1640 reviews) ✓ Verified | 8.5 (1059 reviews) ✓ Verified | 

#### Generative AI

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **AI Text Generation** | 6.1 (650 reviews) | Feature Not Available | 

#### Agentic AI - CRM

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (90 reviews) | 8.5 (82 reviews) | 
| **Multi-step Planning** | 6.5 (89 reviews) | 8.5 (80 reviews) | 
| **Cross-system Integration** | 6.7 (91 reviews) | 8.6 (80 reviews) | 
| **Adaptive Learning** | 6.3 (87 reviews) | 8.5 (81 reviews) | 
| **Natural Language Interaction** | 6.5 (89 reviews) | 8.7 (81 reviews) | 
| **Proactive Assistance** | 6.5 (88 reviews) | 8.8 (80 reviews) | 
| **Decision Making** | 6.6 (89 reviews) | 8.7 (80 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 7449 |
| **Close** | N/A | N/A |

#### Email Marketing

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Building and Personalizing Emails** | 8.7 (6497 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.9 (6334 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.5 (6145 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.8 (5794 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Landing Pages and Forms** | 7.4 (4396 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.9 (4079 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.8 (3538 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 8.1 (4868 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.8 (3471 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Marketing Lead Database** | 8.3 (4372 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.0 (3965 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.5 (5124 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.0 (3493 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.5 (4362 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.1 (4005 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.2 (3798 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.0 (3580 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Program Management** | 8.0 (3492 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.8 (3107 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.2 (2638 reviews) | Not enough data | 
| **Budgeting** | 6.8 (2338 reviews) ✓ Verified | Not enough data | 

#### Social

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Social Listening** | 6.9 (2324 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.3 (2680 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.3 (2550 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.1 (2442 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.0 (2400 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Basic Reporting** | 8.1 (5204 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.6 (3590 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.2 (2920 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.1 (2725 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.9 (2443 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Customization ** | 7.9 (3730 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.2 (3546 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.3 (3707 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.5 (2402 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.0 (2134 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.4 (3733 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.5 (2427 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (221 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (221 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (219 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (218 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (222 reviews) | Not enough data | 
| **Decision Making** | 6.4 (220 reviews) | Not enough data | 

#### Integration

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (3758 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (3660 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.8 (3141 reviews) ✓ Verified | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.6/10 | 1884 |
| **Close** | N/A | N/A |

#### Messenger

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Sequencing** | 7.4 (1124 reviews) | Not enough data | 
| **AI** | 5.9 (976 reviews) | Not enough data | 
| **Live Chat** | 6.6 (1002 reviews) | Not enough data | 
| **Customization Interface** | 6.9 (1044 reviews) | Not enough data | 

#### Channels

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Social Media** | 6.4 (988 reviews) | Not enough data | 
| **Website** | 7.3 (1173 reviews) | Not enough data | 
| **Text Message (SMS)** | 6.0 (915 reviews) | Not enough data | 
| **Voice Assistants** | 5.5 (832 reviews) | Not enough data | 
| **Other** | 6.0 (839 reviews) | Not enough data | 

#### Customers

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Targeting** | 7.6 (1234 reviews) | Not enough data | 
| **Profiles** | 7.4 (1156 reviews) | Not enough data | 
| **Analytics** | 7.6 (1294 reviews) | Not enough data | 
| **Lead Gathering** | 7.6 (1235 reviews) | Not enough data | 
| **Sales Conversion** | 7.2 (1182 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (30 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (30 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (29 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (30 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.9 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (29 reviews) | Not enough data | 
| **Decision Making** | 6.2 (29 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Close** | N/A | N/A |

#### Lead Generation

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Close** | 8.9/10 | 147 |

#### Lead Facilitation

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 7.9 (133 reviews) | 
| **Lead Qualification** | Not enough data | 8.6 (133 reviews) | 
| **Lead Follow-up** | Not enough data | 9.0 (140 reviews) | 
| **Meeting Scheduling ** | Not enough data | 8.6 (134 reviews) | 

#### Organization

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 9.2 (136 reviews) | 
| **Data Entry** | Not enough data | 8.9 (133 reviews) | 
| **Integrations / APIs** | Not enough data | 8.9 (133 reviews) | 

#### Performance Analysis

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Coaching ** | Not enough data | 8.2 (127 reviews) | 
| **Peformance Tracking** | Not enough data | 8.9 (134 reviews) | 

#### Sales Analysis

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | 8.3 (134 reviews) | 
| **Sales Forecasting ** | Not enough data | 8.6 (134 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.4 (82 reviews) | 
| **AI Text Summarization** | Not enough data | 8.7 (82 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.8 (9 reviews) | 
| **Multi-step Planning** | Not enough data | 9.6 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 9.4 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 9.4 (9 reviews) | 
| **Natural Language Interaction** | Not enough data | 9.8 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 8.9 (9 reviews) | 
| **Decision Making** | Not enough data | 9.8 (8 reviews) | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Close** | N/A | N/A |

#### Diagnosis

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **IP Address ** | Not enough data | Not enough data | 
| **Domains** | Not enough data | Not enough data | 
| **Content ** | Not enough data | Not enough data | 
| **Policy Compliance** | Not enough data | Not enough data | 

#### Tracking

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Processing Time** | Not enough data | Not enough data | 
| **Placement ** | Not enough data | Not enough data | 
| **Open Rate** | Not enough data | Not enough data | 
| **Time to Open** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Domain Reputation** | Not enough data | Not enough data | 
| **Brand Reputation** | Not enough data | Not enough data | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.9/10 | 861 |
| **Close** | 8.6/10 | 229 |

#### Integrated Workflows

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Task Management** | 7.1 (605 reviews) | 9.1 (220 reviews) | 
| **Email Tracking/Automation** | 8.6 (782 reviews) | 9.1 (223 reviews) | 
| **Calls and Voice** | 6.3 (499 reviews) | 9.0 (215 reviews) | 
| **Other Outreach Options ** | 6.7 (525 reviews) | 8.7 (212 reviews) | 
| **CRM Integration** | 7.6 (632 reviews) | 9.0 (217 reviews) | 
| **Calendar** | 6.9 (544 reviews) | 9.0 (221 reviews) | 
| **Shared Records** | 6.9 (516 reviews) | 8.9 (220 reviews) | 

#### Repeatability and Reportability

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Content Management** | 7.5 (623 reviews) | 8.6 (215 reviews) | 
| **Workflow Management** | 7.5 (621 reviews) | 8.9 (215 reviews) | 
| **Workflow Performance** | 7.4 (585 reviews) | 8.9 (206 reviews) | 
| **Sales Coaching and Insights** | 6.7 (516 reviews) | 8.3 (204 reviews) | 
| **Gamification** | 6.0 (472 reviews) | 7.8 (201 reviews) | 

#### AI and Automation

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Lead Prioritization** | 7.1 (557 reviews) | 8.2 (194 reviews) | 
| **Lead Scoring** | 7.1 (559 reviews) | 8.1 (197 reviews) | 
| **Best Time of Day Scheduling** | 7.2 (565 reviews) | 8.2 (190 reviews) | 
| **Buyer Intelligence** | 6.6 (498 reviews) | 7.9 (198 reviews) | 
| **Machine Learning** | 6.4 (476 reviews) | 7.8 (196 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **AI Text Generation** | 6.1 (415 reviews) | 8.0 (197 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (35 reviews) | 8.5 (32 reviews) | 
| **Multi-step Planning** | 6.7 (35 reviews) | 8.5 (32 reviews) | 
| **Cross-system Integration** | 7.0 (35 reviews) | 8.6 (32 reviews) | 
| **Adaptive Learning** | 6.5 (35 reviews) | 8.3 (31 reviews) | 
| **Natural Language Interaction** | 6.6 (35 reviews) | 8.8 (31 reviews) | 
| **Proactive Assistance** | 6.6 (35 reviews) | 8.8 (32 reviews) | 
| **Decision Making** | 6.9 (35 reviews) | 8.9 (32 reviews) | 

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Close** | 9.0/10 | 156 |

#### Dialing Options

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Preview Dialing** | Not enough data | 9.1 (150 reviews) | 
| **Progressive Dialing** | Not enough data | 9.2 (151 reviews) | 
| **Predictive Dialing** | Not enough data | 9.4 (17 reviews) | 

#### Agent Tools

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Whisper Coaching ** | Not enough data | 8.6 (146 reviews) | 
| **Callback Scheduling ** | Not enough data | 8.8 (142 reviews) | 
| **Call Recording ** | Not enough data | 9.4 (147 reviews) | 

#### Automation

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Voice Activity Detection** | Not enough data | 8.9 (141 reviews) | 
| **Interactive Voice Response (IVR)** | Not enough data | 8.5 (142 reviews) | 
| **Call Scrubbing** | Not enough data | 8.6 (142 reviews) | 

#### Agentic AI - Auto Dialer

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.8 (21 reviews) | 
| **Cross-system Integration** | Not enough data | 8.8 (21 reviews) | 

#### AI Capabilities - Auto Dialer

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Call Prioritization and List Optimization** | Not enough data | 9.4 (17 reviews) | 
| **Compliance Monitoring** | Not enough data | 9.3 (17 reviews) | 
| **Speech Analytics and Sentiment Analysis** | Not enough data | 9.5 (17 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 581 |
| **Close** | N/A | N/A |

#### Visitor Behavior

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Monitoring** | 7.6 (409 reviews) | Not enough data | 
| **Targeting** | 7.9 (399 reviews) | Not enough data | 
| **Guided Selling** | 7.1 (355 reviews) | Not enough data | 

#### Templates

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Library** | 7.3 (411 reviews) | Not enough data | 
| **Customization** | 8.0 (439 reviews) | Not enough data | 
| **Optimization** | 7.8 (411 reviews) | Not enough data | 

#### Personalization

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Recommendation** | 7.6 (400 reviews) | Not enough data | 
| **Content** | 7.6 (404 reviews) | Not enough data | 
| **Cart Abandonment** | 7.2 (360 reviews) | Not enough data | 
| **Search** | 7.1 (346 reviews) | Not enough data | 
| **Personalization Engine** | 7.3 (336 reviews) | Not enough data | 
| **Product Recommendations** | 7.1 (324 reviews) | Not enough data | 
| **A/B Testing** | 7.4 (346 reviews) | Not enough data | 
| **Personalized Messaging** | 8.0 (396 reviews) | Not enough data | 

#### Multichannel

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Web** | 7.4 (379 reviews) | Not enough data | 
| **Email** | 8.5 (463 reviews) | Not enough data | 
| **Mobile** | 7.6 (419 reviews) | Not enough data | 

#### Administration 

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Marketing Campaigns** | 8.5 (481 reviews) | Not enough data | 
| **Reports & Analytics** | 7.9 (469 reviews) | Not enough data | 
| **User Data** | 7.9 (439 reviews) | Not enough data | 
| **Integrations** | 8.0 (461 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Natural Language Interaction** | 7.6 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (13 reviews) | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.1/10 | 2445 |
| **Close** | N/A | N/A |

#### Templates

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Text and Themes** | 7.7 (2022 reviews) | Not enough data | 
| **Stock Images** | 6.3 (1517 reviews) | Not enough data | 
| **Proofing** | 7.0 (1618 reviews) | Not enough data | 
| **Mobile Responsive** | 7.5 (1682 reviews) | Not enough data | 

#### Edit

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Pre-Made** | 7.4 (1756 reviews) | Not enough data | 
| **Build** | 8.0 (1970 reviews) | Not enough data | 
| **HTML** | 7.4 (1664 reviews) | Not enough data | 

#### Logistics

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Analytics** | 7.8 (1819 reviews) | Not enough data | 
| **Issues** | 7.0 (1582 reviews) | Not enough data | 
| **Integrations** | 7.8 (1777 reviews) | Not enough data | 
| **Shareable Link** | 7.8 (1545 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **AI Text Generation** | 6.0 (840 reviews) | Not enough data | 
| **AI Text Summarization** | 6.1 (676 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (110 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (109 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.8/10 | 248 |
| **Close** | 8.8/10 | 313 |

#### Text Messaging

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Bulk SMS** | 7.5 (161 reviews) | 8.8 (265 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | 6.9 (141 reviews) | 9.3 (287 reviews) ✓ Verified | 
| **Text Scheduler** | 7.6 (155 reviews) | 9.3 (282 reviews) ✓ Verified | 
| **Automatic Replies** | 7.6 (144 reviews) | 8.7 (267 reviews) ✓ Verified | 
| **Automatic URL Shortening** | 7.3 (132 reviews) | 8.4 (252 reviews) | 
| **MMS Marketing** | Feature Not Available | 8.7 (257 reviews) | 
| **Personalization** | 8.2 (171 reviews) | 8.9 (256 reviews) | 
| **Transactional SMS** | 7.1 (144 reviews) | Feature Not Available | 

#### SMS Platform

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Reporting** | 7.7 (156 reviews) | 9.0 (280 reviews) ✓ Verified | 
| **Automation** | 8.8 (174 reviews) | 9.1 (276 reviews) ✓ Verified | 
| **White Label** | 7.6 (130 reviews) | Feature Not Available | 
| **Text-to-Landline** | 6.8 (123 reviews) | Feature Not Available | 
| **Short Codes** | 7.0 (125 reviews) | Feature Not Available | 
| **API Integration** | 8.0 (146 reviews) | 9.0 (263 reviews) ✓ Verified | 

#### Agentic AI - SMS Marketing

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Autonomous Task Execution** | 8.4 (20 reviews) | 8.6 (15 reviews) | 
| **Multi-step Planning** | 8.5 (20 reviews) | 8.4 (15 reviews) | 
| **Cross-system Integration** | 8.5 (20 reviews) | 9.0 (15 reviews) | 
| **Natural Language Interaction** | 8.3 (20 reviews) | 8.7 (15 reviews) | 
| **Proactive Assistance** | 8.4 (20 reviews) | 8.9 (15 reviews) | 
| **Decision Making** | 8.2 (20 reviews) | 8.6 (15 reviews) | 

### Customer Communications Management

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Close** | 8.6/10 | 117 |

#### Channels

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Multi-Channel Coverage** | Not enough data | 8.6 (106 reviews) | 
| **Open Listening** | Not enough data | 8.6 (107 reviews) | 
| **Physical Media** | Not enough data | 8.0 (107 reviews) | 

#### Design

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Communications Strategy Development** | Not enough data | 8.5 (109 reviews) | 
| **Create Content** | Not enough data | 7.9 (106 reviews) | 
| **Personalization** | Not enough data | 8.9 (107 reviews) | 
| **Inbound Identification** | Not enough data | 8.9 (106 reviews) | 
| **Regulatory Compliance** | Not enough data | 9.0 (103 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.3 (103 reviews) | 
| **AI Text Summarization** | Not enough data | 8.8 (102 reviews) | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.5/10 | 256 |
| **Close** | N/A | N/A |

#### Design and Customization

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Pre-Designed Templates** | 7.7 (203 reviews) | Not enough data | 
| **Pop-Up Types** | 7.6 (198 reviews) | Not enough data | 
| **No-Code Customization** | 8.1 (180 reviews) | Not enough data | 
| **Mobile Optimized** | 8.0 (190 reviews) | Not enough data | 

#### Campaigns

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Targeting** | 7.9 (169 reviews) | Not enough data | 
| **Triggered Campaigns** | 8.3 (180 reviews) | Not enough data | 
| **A/B Testing** | 7.9 (147 reviews) | Not enough data | 
| **Analytics** | 7.8 (181 reviews) | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **CRM/Email Integrations** | 8.1 (173 reviews) | Not enough data | 
| **WCM Integrations** | 6.7 (116 reviews) | Not enough data | 
| **E-Commerce Integrations** | 7.9 (131 reviews) | Not enough data | 
| **Social Media Integrations** | 7.3 (144 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **AI Text Generation** | 6.1 (65 reviews) | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (16 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 348 |
| **Close** | N/A | N/A |

#### Attribution Modeling

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Single-Touch Attribution** | 7.1 (207 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 7.1 (199 reviews) | Not enough data | 
| **Algorithmic Attribution** | 6.8 (190 reviews) | Not enough data | 
| **Cross-Device Attribution** | 6.8 (189 reviews) | Not enough data | 
| **Offline Attribution** | 6.3 (176 reviews) | Not enough data | 
| **Custom Attribution** | 7.0 (190 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (8 reviews) | Not enough data | 

#### Marketing

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **B2B Attribution** | 7.2 (199 reviews) | Not enough data | 
| **B2C Attribution** | 7.1 (195 reviews) | Not enough data | 
| **Marketing Channels** | 7.3 (211 reviews) | Not enough data | 
| **Integrations** | 7.9 (250 reviews) | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Dashboards** | 7.5 (283 reviews) | Not enough data | 
| **Data Visualizations** | 7.3 (264 reviews) | Not enough data | 
| **Custom Reporting** | 7.0 (250 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.9/10 | 471 |
| **Close** | N/A | N/A |

#### Platform Interoperability

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Close Ecosystem API** | 7.8 (201 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (17 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (17 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (17 reviews) | Not enough data | 
| **Decision Making** | 7.3 (17 reviews) | Not enough data | 

#### Social Functionality

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Social Functionality** | 7.9 (300 reviews) | Not enough data | 

#### Campaign Management

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (348 reviews) | Not enough data | 
| **Campaign Optimization** | 8.3 (320 reviews) | Not enough data | 
| **Reach** | 8.1 (305 reviews) | Not enough data | 
| **Bulk Editing** | 7.8 (284 reviews) | Not enough data | 
| **Batch Uploading** | 7.9 (273 reviews) | Not enough data | 
| **Brand Safety** | 8.3 (264 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (257 reviews) | Not enough data | 
| **Frequency Capping** | 7.9 (238 reviews) | Not enough data | 
| **Budget Pacing** | 7.7 (230 reviews) | Not enough data | 
| **Creative Optimization** | 7.9 (264 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (238 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (220 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.7 (222 reviews) | Not enough data | 

#### Targeting

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Targeting** | 8.3 (294 reviews) | Not enough data | 
| **Retargeting** | 8.3 (282 reviews) | Not enough data | 
| **Geo-Targeting** | 7.8 (255 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (249 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **API / Integrations** | 8.2 (308 reviews) | Not enough data | 
| **Custom Reports** | 8.0 (287 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (300 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (336 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.4 (270 reviews) | Not enough data | 
| **Customization** | 8.3 (302 reviews) | Not enough data | 
| **Workflow Capability** | 8.6 (297 reviews) | Not enough data | 
| **Internationalization** | 8.1 (242 reviews) | Not enough data | 
| **Notifications** | 8.1 (286 reviews) | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 722 |
| **Close** | N/A | N/A |

#### Page Customization

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Drag and Drop** | 8.2 (586 reviews) | Not enough data | 
| **Templates** | 7.9 (612 reviews) | Not enough data | 
| **Advanced Customization** | 7.8 (530 reviews) | Not enough data | 
| **Content Library** | 7.6 (552 reviews) | Not enough data | 

#### Page Optimization

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **A/B Testing** | 7.6 (425 reviews) | Not enough data | 
| **Mobile Responsive** | 7.8 (529 reviews) | Not enough data | 
| **Web Analytics** | 7.5 (472 reviews) | Not enough data | 
| **SEO** | 7.2 (413 reviews) | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **E-Commerce Integration** | 7.5 (405 reviews) | Not enough data | 
| **Email Marketing Integration** | 8.5 (542 reviews) | Not enough data | 
| **Domain Integration** | 8.2 (515 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **AI Text Generation** | 6.2 (166 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.2/10 | 766 |
| **Close** | N/A | N/A |

#### Customization

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Custom Fields** | 8.0 (663 reviews) | Not enough data | 
| **Conditional Logic** | 7.5 (553 reviews) | Not enough data | 
| **Multi-page Forms** | 6.8 (464 reviews) | Not enough data | 
| **Design** | 7.4 (653 reviews) | Not enough data | 

#### Additional Functionality

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Embedded Forms** | 7.9 (672 reviews) | Not enough data | 
| **Offline Capability** | 5.7 (423 reviews) | Not enough data | 
| **Notifications** | 7.4 (531 reviews) | Not enough data | 
| **Payments** | 6.2 (433 reviews) | Not enough data | 
| **Mobile Forms** | 7.0 (507 reviews) | Not enough data | 

### Call Center Infrastructure (CCI)

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Close** | 9.3/10 | 42 |

#### Platform

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Omnichannel** | Not enough data | 8.6 (37 reviews) | 
| **Mobile Access** | Not enough data | 9.1 (38 reviews) | 
| **Queue Management** | Not enough data | 9.2 (38 reviews) | 
| **Call Routing** | Not enough data | 9.3 (38 reviews) | 
| **Call Back** | Not enough data | 9.1 (37 reviews) | 
| **IVR** | Not enough data | 8.6 (37 reviews) | 
| **Automatic Call Distribution** | Not enough data | 9.0 (37 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **AI Text-to-Speech** | Not enough data | 9.1 (37 reviews) | 

#### Workforce Management

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Call Monitoring** | Not enough data | 9.3 (38 reviews) | 
| **Performance Evaluation** | Not enough data | 9.1 (37 reviews) | 

#### Call Center Infrastructure (CCI)

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.8 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 9.6 (9 reviews) | 
| **Natural Language Interaction** | Not enough data | 9.8 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 9.8 (9 reviews) | 

#### Administrative

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Call Recording** | Not enough data | 9.7 (40 reviews) | 
| **Reporting & Dashboards** | Not enough data | 9.2 (39 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 8.2/10 | 12 |
| **Close** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Transactional Messages** | 8.3 (11 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 7.9 (11 reviews) | Not enough data | 
| **Conversational Messaging** | 8.0 (11 reviews) | Not enough data | 
| **Personalization** | 8.5 (11 reviews) | Not enough data | 
| **Promotional Messages** | 8.0 (11 reviews) | Not enough data | 
| **Automated Replies** | 8.0 (11 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Segmentation** | 8.5 (11 reviews) | Not enough data | 
| **API Integration** | 8.3 (11 reviews) | Not enough data | 
| **WhatsApp Commerce** | 8.2 (11 reviews) | Not enough data | 
| **Analytics** | 8.2 (11 reviews) | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 601 |
| **Close** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (26 reviews) | Not enough data | 
| **Decision Making** | 7.2 (26 reviews) | Not enough data | 

#### Attribution

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Lead Opportunity** | 8.1 (433 reviews) | Not enough data | 
| **Lead Assignment** | 8.2 (410 reviews) | Not enough data | 
| **Pipeline Acceleration** | 8.0 (392 reviews) | Not enough data | 

#### Discovery

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Lead Management** | 8.1 (444 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.2 (451 reviews) | Not enough data | 
| **Lead Context** | 8.0 (400 reviews) | Not enough data | 

#### Management

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Conversion Viability** | 8.0 (385 reviews) | Not enough data | 
| **Workflow** | 8.3 (427 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Data Synchronization** | 8.1 (406 reviews) | Not enough data | 
| **Analysis** | 8.1 (435 reviews) | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Close** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Close** | 8.6/10 | 553 |

#### Agentic AI - Email Tracking

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.7 (22 reviews) | 
| **Multi-step Planning** | Not enough data | 8.3 (22 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (20 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (21 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.2 (21 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (20 reviews) | 
| **Decision Making** | Not enough data | 8.2 (21 reviews) | 

#### Analytics

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Open Rates** | Not enough data | 8.6 (488 reviews) | 
| **Link Activity** | Not enough data | Feature Not Available | 
| **Attachment Activity** | Not enough data | Feature Not Available | 

#### Customizations

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 9.0 (496 reviews) | 
| **Email Scheduling** | Not enough data | 9.2 (496 reviews) | 
| **Notifications** | Not enough data | 8.8 (521 reviews) | 
| **Email Categorization** | Not enough data | 8.6 (477 reviews) | 
| **Templates** | Not enough data | 9.2 (519 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.7/10 | 464 |
| **Close** | 8.7/10 | 176 |

#### Agentic AI - Sales Analytics

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (19 reviews) | 9.0 (17 reviews) | 
| **Cross-system Integration** | 8.1 (19 reviews) | 8.9 (17 reviews) | 
| **Adaptive Learning** | 8.1 (19 reviews) | 8.8 (16 reviews) | 
| **Natural Language Interaction** | 7.8 (19 reviews) | 9.0 (17 reviews) | 
| **Proactive Assistance** | 8.3 (19 reviews) | 8.4 (17 reviews) | 

#### Data Sourcing

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Data Sourcing** | 7.8 (286 reviews) | 8.5 (163 reviews) | 
| **Exporting & Sharing Data** | 7.9 (314 reviews) | 8.7 (163 reviews) | 
| **Multi-Device Data Visualization** | 7.8 (270 reviews) | 8.5 (163 reviews) | 
| **Interactive Dashboards** | 7.9 (309 reviews) | 8.8 (167 reviews) | 
| **Data Segmentation** | 8.1 (331 reviews) | 8.6 (161 reviews) | 

#### Predictive Analytics

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Lead Scoring** | 8.0 (293 reviews) | 8.6 (160 reviews) | 
| **Opportunity Scoring** | 7.8 (277 reviews) | 8.7 (160 reviews) | 
| **Risk Analysis** | 7.3 (241 reviews) | 8.3 (156 reviews) | 
| **Live Forecasting** | 7.4 (267 reviews) | 8.4 (158 reviews) | 

#### Sales Management

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Live Pipeline Management** | 8.2 (319 reviews) | 9.1 (161 reviews) | 
| **Sales Gamification** | 7.6 (181 reviews) | 8.3 (157 reviews) | 
| **Account-Based Analytics** | 8.0 (305 reviews) | 8.8 (157 reviews) | 
| **Activity Tracking** | 8.3 (350 reviews) | 9.2 (161 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Close** | 8.9/10 | 714 |

#### Agentic AI - Outbound Call Tracking

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (24 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.4 (24 reviews) | 

#### Calling

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Record Calls** | Not enough data | 9.2 (665 reviews) | 
| **Generate Location** | Not enough data | Feature Not Available | 
| **Call Types** | Not enough data | 9.0 (645 reviews) | 
| **Click-to-Call** | Not enough data | 9.3 (660 reviews) | 
| **Auto Dialer** | Not enough data | 8.8 (31 reviews) | 

#### Contacts

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Personalization** | Not enough data | 8.8 (656 reviews) | 
| **Information Locater** | Not enough data | 8.7 (618 reviews) | 
| **Record Prospect Data** | Not enough data | 9.0 (653 reviews) | 

#### Insights

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Notes** | Not enough data | 9.3 (676 reviews) | 
| **Daily Summary** | Not enough data | 9.0 (630 reviews) | 
| **Automated Voicemails** | Not enough data | 8.7 (592 reviews) | 
| **Automated Emails** | Not enough data | 9.0 (653 reviews) | 
| **Sorts Prospects** | Not enough data | 8.8 (631 reviews) | 
| **Automated Note Taking** | Not enough data | 9.0 (29 reviews) | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Close** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Close** | N/A | N/A |

#### Marketing Distribution

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Close** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | ActiveCampaign | Close | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [CRM Software](https://www.g2.com/categories/crm), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics)

**Unique to ActiveCampaign (14):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)

**Unique to Close (6):** [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Call Center Infrastructure (CCI) Software](https://www.g2.com/categories/call-center-infrastructure-cci)


---
## Reviewer Demographics

### By Company Size

| Segment | ActiveCampaign | Close | 
|---|---|---|
| **Small-Business** | 91.9% | 79.1% | 
| **Mid-Market** | 7.1% | 20.2% | 
| **Enterprise** | 1.0% | 0.7% | 

### By Industry

#### ActiveCampaign

- **Marketing and Advertising:** 14.4%
- **Health, Wellness and Fitness:** 11.3%
- **Professional Training & Coaching:** 9.2%
- **E-Learning:** 4.5%
- **Computer Software:** 3.3%
- **Financial Services:** 3.2%
- **Information Technology and Services:** 3.2%
- **Education Management:** 2.9%
- **Management Consulting:** 2.6%
- **Real Estate:** 2.6%
- **Other:** 42.9%

#### Close

- **Marketing and Advertising:** 14.9%
- **Computer Software:** 8.7%
- **Real Estate:** 8.1%
- **Financial Services:** 6.7%
- **Information Technology and Services:** 5.6%
- **Consulting:** 5.3%
- **Professional Training & Coaching:** 4.2%
- **Insurance:** 3.0%
- **Health, Wellness and Fitness:** 2.8%
- **Consumer Services:** 2.5%
- **Other:** 38.3%

---
## Alternatives

### Alternatives to ActiveCampaign

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2561 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1232 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5420 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1185 reviews)

### Alternatives to Close

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25784 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13797 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1232 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2927 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9646 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3568 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3043 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1157 reviews)
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — 4.6/5 stars (638 reviews)
- [Reply](https://www.g2.com/products/reply/reviews) — 4.6/5 stars (1542 reviews)

---
## Top Discussions

### ActiveCampaign

- Title: [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) — 20 comments
  > **Top comment:** "Email Marketing. "
- Title: [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) — 7 comments
  > **Top comment:** "YES, for an additional charge"
- Title: [Is anyone able to tell me how to increase my conversion rate?](https://www.g2.com/discussions/is-anyone-able-to-tell-me-how-to-increase-my-conversion-rate) — 6 comments, 1 upvote
  > **Top comment:** "Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and..."
- Title: [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Max -  I'll paste the official AC definition here and then comment with an example:

"a Goal action is a way to move a contact to another location..."
- Title: [Why doesn't anyone have a YouTube channel exhausting all the uses and capabilities of ActiveCampaign? I would love to see a channel and I'd love to see the AC Consultants hosting their own meetups and pushing the platform but I guess that is just me!](https://www.g2.com/discussions/why-doesn-t-anyone-have-a-youtube-channel-exhausting-all-the-uses-and-capabilities-of-activecampaign-i-would-love-to-see-a-channel-and-i-d-love-to-see-the-ac-consultants-hosting-their-own-meetups-and-pushing-the-platform-but-i-guess-that-is-just-me) — 4 comments, 1 upvote
  > **Top comment:** "You're not alone, I'd love that too!"

### Close

- Title: [What is Close used for?](https://www.g2.com/discussions/close-what-is-close-used-for) — 2 comments
  > **Top comment:** "CRM"
- Title: [How long does it take to generate a new integration?](https://www.g2.com/discussions/how-long-does-it-take-to-generate-a-new-integration) — 2 comments, 1 upvote
  > **Top comment:** "Hey Camila, we do not have an integration with Apollo at this time. However, you can request one in this form on our website..."
- Title: [how do I integrate WhatsApp?](https://www.g2.com/discussions/how-do-i-integrate-whatsapp) — 2 comments, 1 upvote
  > **Top comment:** "You can use Zapier or use API's to link them manually."
- Title: [What is Close used for?](https://www.g2.com/discussions/what-is-close-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Close is a conversation-first CRM (customer relationship management) solution built for founders and small, scaling sales teams to manage every conversation..."
- Title: [How fast does close read the feedback provided?](https://www.g2.com/discussions/50910-how-fast-does-close-read-the-feedback-provided) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kamaldeep, thank you for providing feedback for the Close team! We're always working to improve our CRM and take customer feedback seriously. We see all..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/activecampaign-vs-close)