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Compare ActiveCampaign and Close 
Featured Products
At a Glance
Market Segments
Small-Business (92.1% of reviews)
Small-Business (79.1% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $9.00 1 User Per Month
ActiveCampaign
Star Rating
(14,484)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansClose
Star Rating
(1,966)4.7 out of 5
Market Segments
Small-Business (79.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $9.00 1 User Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in providing a robust set of features and strong automation capabilities, which users find essential for managing marketing and customer engagement effectively. One user highlighted how it helps maintain organized communication and track sales efficiently.
- Users say that Close stands out for its user-friendly interface, making it easy to navigate and manage tasks. Reviewers appreciate features like Smartviews, which allow for better organization of customer follow-ups, enhancing overall productivity.
- According to verified reviews, ActiveCampaign has a slight edge in overall user satisfaction, reflected in its higher G2 Score. Users frequently mention the platform's flexibility and responsive customer support, which contribute to a positive experience.
- Reviewers mention that while Close offers excellent ease of use, the initial setup can be somewhat challenging. However, once users get accustomed to the platform, they find it simplifies customer delegation and communication management.
- G2 reviewers highlight that ActiveCampaign is particularly strong in email marketing, with users praising its automation features that help streamline campaigns. This capability is crucial for businesses looking to enhance their marketing efforts.
- Users appreciate that Close integrates various communication tools seamlessly, including email and calls, which simplifies the management of client interactions. This integration is a significant advantage for teams focused on sales engagement.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Close
Solo
Starting at $9.00
1 User Per Month
Perfect for individuals organizing leads, managing pipelines, and keeping all sales communication in one place.
- Only 1 user allowed
- Up to 10,000 Leads
- Built-in email, calling, & SMS
Free Trial
ActiveCampaign
Free Trial is available
Close
Free Trial is available
Ratings
Meets Requirements
8.8
11,019
9.1
1,729
Ease of Use
8.2
11,134
9.2
1,769
Ease of Setup
8.0
7,071
9.0
1,106
Ease of Admin
8.4
6,284
9.0
564
Quality of Support
8.5
10,198
9.3
1,547
Has the product been a good partner in doing business?
8.8
6,143
9.3
558
Product Direction (% positive)
8.2
10,427
9.5
1,741
Features by Category
Sales Force Automation
8.2
2088
|
Verified
9.0
1349
|
Verified
7.0
1015
Feature Not Available
7.9
1754
|
Verified
9.0
1356
|
Verified
7.7
1671
|
Verified
9.0
1381
|
Verified
7.0
1219
|
Verified
8.3
1165
7.6
1426
|
Verified
9.1
1305
|
Verified
7.0
1204
|
Verified
8.4
1122
6.9
1137
|
Verified
8.3
1130
7.3
1275
|
Verified
8.4
1161
Marketing Automation
9.0
2298
|
Verified
8.7
1258
8.8
2190
|
Verified
8.5
1217
8.5
2142
|
Verified
9.2
1333
7.8
1478
|
Verified
8.2
1132
Customer Support
7.6
1467
|
Verified
8.7
1215
|
Verified
7.7
1625
|
Verified
8.7
1226
|
Verified
7.9
1757
|
Verified
8.7
1260
|
Verified
7.0
1322
|
Verified
8.7
1249
|
Verified
7.5
1446
|
Verified
8.6
1198
|
Verified
Reporting & Analytics
7.7
1943
|
Verified
8.7
1258
|
Verified
7.9
2138
|
Verified
8.8
1280
|
Verified
7.1
1287
|
Verified
8.2
1141
Mobile & Social
7.3
1223
|
Verified
8.2
1074
7.3
1327
|
Verified
7.9
1096
7.1
1370
|
Verified
8.2
1087
Platform
7.8
1972
|
Verified
8.7
1195
|
Verified
8.0
1922
|
Verified
8.8
1210
|
Verified
8.1
2022
|
Verified
8.9
1197
7.3
1449
|
Verified
8.5
1123
7.0
1347
|
Verified
8.0
1070
|
Verified
Feature Not Available
8.4
1097
8.2
2088
|
Verified
9.1
1209
|
Verified
7.5
1473
|
Verified
8.4
1115
Integration
8.1
1923
|
Verified
8.8
1123
|
Verified
8.1
1931
|
Verified
8.7
1126
|
Verified
7.8
1631
|
Verified
8.5
1059
|
Verified
Generative AI
6.1
642
Feature Not Available
Agentic AI - CRM
6.5
89
8.5
82
6.4
88
8.5
80
6.6
89
8.6
80
6.3
86
8.5
81
6.5
88
8.7
81
6.5
87
8.8
80
6.6
88
8.7
80
Email Marketing
8.7
6450
|
Verified
Not enough data
8.9
6274
|
Verified
Not enough data
8.5
6129
|
Verified
Not enough data
8.8
5732
|
Verified
Not enough data
Online Marketing
7.4
4371
|
Verified
Not enough data
7.9
4076
|
Verified
Not enough data
7.8
3532
|
Verified
Not enough data
8.1
4864
|
Verified
Not enough data
7.8
3467
|
Verified
Not enough data
Lead Management
8.3
4351
|
Verified
Not enough data
8.0
3959
|
Verified
Not enough data
8.5
5077
|
Verified
Not enough data
7.9
3485
|
Verified
Not enough data
8.5
4337
|
Verified
Not enough data
8.1
3985
|
Verified
Not enough data
8.2
3791
|
Verified
Not enough data
8.0
3562
|
Verified
Not enough data
Campaign Management
8.0
3485
|
Verified
Not enough data
7.7
3104
|
Verified
Not enough data
7.2
2635
Not enough data
6.8
2334
|
Verified
Not enough data
Social
6.9
2322
|
Verified
Not enough data
7.3
2675
|
Verified
Not enough data
7.3
2547
|
Verified
Not enough data
7.1
2440
|
Verified
Not enough data
7.0
2397
|
Verified
Not enough data
Reporting & Analytics
8.1
5169
|
Verified
Not enough data
7.6
3585
|
Verified
Not enough data
7.2
2916
|
Verified
Not enough data
7.1
2722
|
Verified
Not enough data
6.9
2441
|
Verified
Not enough data
Platform
7.9
3717
|
Verified
Not enough data
8.1
3496
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2402
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3703
|
Verified
Not enough data
7.5
2423
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
217
Not enough data
6.4
221
Not enough data
6.5
220
Not enough data
6.4
217
Not enough data
6.3
219
Not enough data
6.4
220
Not enough data
Integration
8.1
3753
|
Verified
Not enough data
8.1
3645
|
Verified
Not enough data
7.8
3123
|
Verified
Not enough data
Messenger
7.4
1124
Not enough data
5.9
976
Not enough data
6.5
1002
Not enough data
6.9
1044
Not enough data
Channels
6.4
988
Not enough data
7.3
1173
Not enough data
5.9
914
Not enough data
5.5
832
Not enough data
5.9
839
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
7.9
133
Not enough data
8.6
133
Not enough data
9.0
140
Not enough data
8.6
134
Organization
Not enough data
9.2
136
Not enough data
8.9
133
Not enough data
8.9
133
Performance Analysis
Not enough data
8.2
127
Not enough data
8.9
134
Sales Analysis
Not enough data
8.3
134
Not enough data
8.6
134
Generative AI
Not enough data
8.4
82
Not enough data
8.7
82
Agentic AI - AI Sales Assistant
Not enough data
9.8
9
Not enough data
9.6
9
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
9.8
8
Not enough data
8.9
9
Not enough data
9.8
8
Integrated Workflows
7.1
603
9.1
220
8.6
781
9.1
223
6.3
498
9.0
215
6.8
524
8.7
212
7.6
631
9.0
217
6.9
543
9.0
221
6.9
515
8.9
220
Repeatability and Reportability
7.5
622
8.6
215
7.5
620
8.9
215
7.4
583
8.9
205
6.7
515
8.3
203
6.0
471
7.8
201
AI and Automation
7.1
556
8.2
194
7.1
558
8.1
197
7.2
564
8.2
190
6.6
497
7.9
198
6.4
475
7.8
196
Generative AI
6.1
414
8.0
197
Agentic AI - Sales Engagement
6.9
36
8.5
32
6.7
36
8.5
32
7.1
36
8.6
32
6.6
36
8.3
31
6.7
36
8.8
31
6.6
36
8.8
32
6.9
36
8.9
32
Dialing Options
Not enough data
9.1
150
Not enough data
9.2
151
Not enough data
9.4
17
Agent Tools
Not enough data
8.6
146
Not enough data
8.8
142
Not enough data
9.4
147
Automation
Not enough data
8.9
141
Not enough data
8.5
142
Not enough data
8.6
142
Agentic AI - Auto Dialer
Not enough data
8.8
21
Not enough data
8.8
21
AI Capabilities - Auto Dialer
Not enough data
9.4
17
Not enough data
9.3
17
Not enough data
9.5
17
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2017
Not enough data
6.3
1513
Not enough data
7.0
1613
Not enough data
7.5
1677
Not enough data
Edit
7.4
1751
Not enough data
8.0
1964
Not enough data
7.4
1659
Not enough data
Logistics
7.8
1811
Not enough data
7.0
1578
Not enough data
7.8
1769
Not enough data
7.7
1542
Not enough data
Generative AI
5.9
836
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.1
109
Not enough data
6.2
108
Not enough data
Text Messaging
7.5
159
8.8
265
|
Verified
6.8
139
9.3
287
|
Verified
7.6
153
9.3
282
|
Verified
7.6
142
8.7
267
|
Verified
7.3
130
8.4
252
Feature Not Available
8.7
257
8.2
169
8.9
256
7.1
142
Feature Not Available
SMS Platform
7.7
154
9.0
280
|
Verified
8.8
171
9.1
276
|
Verified
7.6
128
Feature Not Available
6.8
121
Feature Not Available
7.0
123
Feature Not Available
8.0
144
9.0
263
|
Verified
Agentic AI - SMS Marketing
8.4
20
8.6
15
8.5
20
8.4
15
8.5
20
9.0
15
8.3
20
8.7
15
8.4
20
8.9
15
8.2
20
8.6
15
Channels
Not enough data
8.6
105
Not enough data
8.6
107
Not enough data
8.0
107
Design
Not enough data
8.5
109
Not enough data
7.9
106
Not enough data
8.9
107
Not enough data
8.9
106
Not enough data
9.0
103
Generative AI
Not enough data
8.3
103
Not enough data
8.8
102
Design and Customization
7.7
201
Not enough data
7.6
196
Not enough data
8.1
178
Not enough data
8.0
188
Not enough data
Campaigns
7.9
167
Not enough data
8.3
178
Not enough data
7.9
145
Not enough data
7.7
179
Not enough data
Integrations
8.1
171
Not enough data
6.7
114
Not enough data
7.9
129
Not enough data
7.3
142
Not enough data
Generative AI
6.0
64
Not enough data
Agentic AI - Vulnerability Scanner
6.4
15
Not enough data
6.7
15
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
657
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
668
Not enough data
5.7
422
Not enough data
7.4
528
Not enough data
6.2
431
Not enough data
7.0
506
Not enough data
Platform
Not enough data
8.6
37
Not enough data
9.1
38
Not enough data
9.2
38
Not enough data
9.3
38
Not enough data
9.1
37
Not enough data
8.6
37
Not enough data
9.0
37
Generative AI
Not enough data
9.1
37
Workforce Management
Not enough data
9.3
38
Not enough data
9.1
37
Call Center Infrastructure (CCI)
Not enough data
9.8
9
Not enough data
9.6
9
Not enough data
9.8
10
Not enough data
9.8
9
Administrative
Not enough data
9.7
40
Not enough data
9.2
39
Generative AI
6.7
27
Not enough data
6.7
27
Not enough data
6.2
27
Not enough data
Communication
8.3
125
Not enough data
8.1
112
Not enough data
8.4
117
Not enough data
7.7
93
Not enough data
7.8
77
Not enough data
Internal Use
7.9
166
Not enough data
7.8
97
Not enough data
8.2
102
Not enough data
8.1
98
Not enough data
7.7
86
Not enough data
8.1
99
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
8.7
22
Not enough data
8.3
22
Not enough data
8.1
20
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
8.1
20
Not enough data
8.2
21
Analytics
Not enough data
8.6
488
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Customizations
Not enough data
9.0
496
Not enough data
9.2
496
Not enough data
8.8
521
Not enough data
8.6
477
Not enough data
9.2
519
Generative AI
Not enough data
Feature Not Available
Agentic AI - Sales Analytics
8.2
19
9.0
17
8.1
19
8.9
17
8.1
19
8.8
16
7.8
19
9.0
17
8.3
19
8.4
17
Data Sourcing
7.8
286
8.5
163
7.9
314
8.7
163
7.8
270
8.5
163
7.9
309
8.8
166
8.2
331
8.6
160
Predictive Analytics
8.0
293
8.6
160
7.8
277
8.7
160
7.4
240
8.3
155
7.4
266
8.4
158
Sales Management
8.2
318
9.1
161
7.6
181
8.3
157
8.0
305
8.8
156
8.3
349
9.2
161
Agentic AI - Outbound Call Tracking
Not enough data
8.5
24
Not enough data
8.4
24
Calling
Not enough data
9.2
664
Not enough data
Feature Not Available
Not enough data
9.0
645
Not enough data
9.3
659
Not enough data
8.9
30
Contacts
Not enough data
8.8
655
Not enough data
8.7
618
Not enough data
9.0
653
Insights
Not enough data
9.3
676
Not enough data
9.0
630
Not enough data
8.7
592
Not enough data
9.0
652
Not enough data
8.8
631
Not enough data
9.0
28
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Close are categorized as CRM, SMS Marketing, Sales Engagement, and Sales Analytics
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, Marketing Automation, WhatsApp Marketing, Email Template Builder, Online Form Builder, E-Commerce Personalization, Conversational Marketing, Landing Page Builders, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Close is categorized as Customer Communications Management, AI Sales Assistant, Outbound Call Tracking, Email Tracking, Call Center Infrastructure (CCI), and Auto Dialer
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Close
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Marketing and Advertising
15.1%
Computer Software
8.6%
Real Estate
8.2%
Financial Services
6.6%
Information Technology and Services
5.5%
Other
56.1%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
How fast does close read the feedback provided?
1 Comment
SW
Hi Kamaldeep, thank you for providing feedback for the Close team! We're always working to improve our CRM and take customer feedback seriously. We see all...Read more
how do I integrate WhatsApp?
1 Comment
KS
You can use Zapier or use API's to link them manually.Read more
How long does it take to generate a new integration?
1 Comment
PE
Hey Camila, we do not have an integration with Apollo at this time. However, you can request one in this form on our website...Read more
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