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At a Glance
Market Segments
Small-Business (92.2% of reviews)
Mid-Market (48.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$635.00
ActiveCampaign
Star Rating
(14,470)4.5 out of 5
Market Segments
Small-Business (92.2% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansClick
Star Rating
(304)4.0 out of 5
Market Segments
Mid-Market (48.4% of reviews)
Entry-Level Pricing
$635.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in Email Marketing, particularly in Automated Email Responses with a score of 8.9, while Click's score of 7.9 indicates it may not be as robust in this area. Reviewers mention that ActiveCampaign's automation features allow for highly personalized customer interactions.
- Reviewers mention that ActiveCampaign's Ease of Use is rated at 8.2, making it more user-friendly compared to Click's 7.6. Users on G2 appreciate the intuitive interface of ActiveCampaign, which simplifies the setup process for new users.
- G2 users highlight that ActiveCampaign's Quality of Support is rated at 8.6, significantly higher than Click's 7.9. Users report that ActiveCampaign provides timely and effective customer service, which is crucial for businesses needing quick resolutions.
- Users say that ActiveCampaign's Marketing Automation Integration scores 8.6, while Click's score of 7.8 suggests it may not integrate as seamlessly with other marketing tools. Reviewers mention that ActiveCampaign's integrations enhance their marketing strategies significantly.
- Reviewers mention that ActiveCampaign's Lead Management features, particularly Lead Nurturing with a score of 8.6, are superior to Click's 8.0. Users report that ActiveCampaign's nurturing capabilities help maintain engagement with potential customers effectively.
- Users on G2 report that ActiveCampaign's Campaign Management features, with a score of 8.9, outperform Click's 7.5. Reviewers say that the comprehensive tools available in ActiveCampaign allow for better tracking and optimization of marketing campaigns.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Click
Base
$635.00
- Unlimited Users
- Unlimited Contacts
- Email Volume - starting at 50,000 per year included
Free Trial
ActiveCampaign
Free Trial is available
Click
No trial information availableRatings
Meets Requirements
8.8
10,997
8.1
238
Ease of Use
8.2
11,112
7.6
241
Ease of Setup
8.0
7,050
7.6
145
Ease of Admin
8.4
6,281
7.8
129
Quality of Support
8.5
10,179
8.0
236
Has the product been a good partner in doing business?
8.8
6,140
8.0
130
Product Direction (% positive)
8.2
10,405
7.9
230
Features by Category
Sales Force Automation
8.2
2081
|
Verified
Not enough data
7.0
1013
Not enough data
7.9
1749
|
Verified
Not enough data
7.7
1667
|
Verified
Not enough data
7.0
1216
|
Verified
Not enough data
7.6
1423
|
Verified
Not enough data
7.0
1201
|
Verified
Not enough data
6.9
1134
|
Verified
Not enough data
7.3
1272
|
Verified
Not enough data
Marketing Automation
9.0
2291
|
Verified
Not enough data
8.8
2186
|
Verified
Not enough data
8.5
2138
|
Verified
Not enough data
7.8
1474
|
Verified
Not enough data
Customer Support
7.6
1464
|
Verified
Not enough data
7.7
1622
|
Verified
Not enough data
7.9
1754
|
Verified
Not enough data
7.0
1319
|
Verified
Not enough data
7.5
1444
|
Verified
Not enough data
Reporting & Analytics
7.7
1940
|
Verified
Not enough data
7.9
2136
|
Verified
Not enough data
7.1
1285
|
Verified
Not enough data
Mobile & Social
7.3
1220
|
Verified
Not enough data
7.3
1323
|
Verified
Not enough data
7.1
1368
|
Verified
Not enough data
Platform
7.8
1970
|
Verified
Not enough data
8.0
1920
|
Verified
Not enough data
8.1
2020
|
Verified
Not enough data
7.3
1447
|
Verified
Not enough data
7.0
1345
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2086
|
Verified
Not enough data
7.4
1471
|
Verified
Not enough data
Integration
8.1
1921
|
Verified
Not enough data
8.1
1929
|
Verified
Not enough data
7.8
1629
|
Verified
Not enough data
Generative AI
6.1
641
Not enough data
Agentic AI - CRM
6.5
88
Not enough data
6.4
87
Not enough data
6.6
88
Not enough data
6.2
85
Not enough data
6.4
87
Not enough data
6.5
86
Not enough data
6.5
87
Not enough data
Email Marketing
8.7
6439
|
Verified
8.2
157
|
Verified
8.9
6265
|
Verified
8.5
156
|
Verified
8.5
6119
|
Verified
8.2
152
|
Verified
8.8
5720
|
Verified
7.9
137
|
Verified
Online Marketing
7.4
4362
|
Verified
7.3
134
|
Verified
7.9
4066
|
Verified
7.2
126
|
Verified
7.8
3523
|
Verified
7.5
121
|
Verified
8.1
4855
|
Verified
7.3
124
|
Verified
7.8
3458
|
Verified
7.4
112
|
Verified
Lead Management
8.2
4342
|
Verified
7.7
122
|
Verified
8.0
3950
|
Verified
7.4
117
|
Verified
8.5
5066
|
Verified
7.8
126
|
Verified
7.9
3475
|
Verified
7.3
117
|
Verified
8.5
4327
|
Verified
8.0
112
|
Verified
8.0
3976
|
Verified
7.2
113
|
Verified
8.2
3782
|
Verified
7.5
107
|
Verified
8.0
3553
|
Verified
8.3
126
|
Verified
Campaign Management
8.0
3476
|
Verified
7.5
106
|
Verified
7.7
3095
|
Verified
7.6
114
|
Verified
7.2
2626
7.0
80
|
Verified
6.8
2325
|
Verified
6.9
66
Social
6.9
2313
|
Verified
7.0
69
|
Verified
7.3
2666
|
Verified
7.0
78
|
Verified
7.2
2538
|
Verified
6.9
68
|
Verified
7.1
2431
|
Verified
7.1
72
|
Verified
7.0
2388
|
Verified
6.7
64
|
Verified
Reporting & Analytics
8.1
5159
|
Verified
7.8
140
|
Verified
7.6
3576
|
Verified
7.6
116
|
Verified
7.2
2907
|
Verified
7.0
90
|
Verified
7.1
2713
|
Verified
6.7
87
|
Verified
6.9
2432
|
Verified
6.8
85
Platform
7.9
3708
|
Verified
7.7
102
|
Verified
8.1
3487
|
Verified
8.0
99
|
Verified
8.3
3695
|
Verified
8.3
105
|
Verified
7.4
2394
|
Verified
7.6
74
|
Verified
6.9
2126
|
Verified
7.6
90
|
Verified
8.4
3694
|
Verified
7.7
107
|
Verified
7.5
2415
|
Verified
7.5
77
|
Verified
Agentic AI - Marketing Automation
6.2
209
Not enough data
6.3
212
Not enough data
6.4
211
Not enough data
6.3
208
Not enough data
6.2
209
Not enough data
6.4
211
Not enough data
Integration
8.1
3745
|
Verified
7.6
99
|
Verified
8.1
3636
|
Verified
7.8
86
|
Verified
7.8
3115
|
Verified
7.2
77
|
Verified
Administration
Not enough data
7.9
38
Not enough data
6.9
36
Not enough data
7.0
35
Not enough data
7.6
35
Not enough data
7.4
29
Not enough data
7.4
28
Integrations
Not enough data
7.2
24
Not enough data
7.0
25
Not enough data
7.3
22
Not enough data
7.5
29
Platform
Not enough data
7.4
27
Not enough data
7.5
27
Not enough data
7.2
24
Not enough data
7.4
29
Not enough data
7.3
25
Not enough data
8.0
36
Not enough data
7.5
31
Not enough data
8.2
33
Messenger
7.4
1121
Not enough data
5.9
973
Not enough data
6.5
999
Not enough data
6.9
1041
Not enough data
Channels
6.4
985
Not enough data
7.3
1170
Not enough data
5.9
911
Not enough data
5.4
829
Not enough data
5.9
836
Not enough data
Customers
7.6
1230
Not enough data
7.4
1152
Not enough data
7.6
1290
Not enough data
7.6
1230
Not enough data
7.2
1178
Not enough data
Agentic AI - Conversational Marketing
6.1
28
Not enough data
6.0
28
Not enough data
6.2
27
Not enough data
6.0
28
Not enough data
5.8
27
Not enough data
5.8
27
Not enough data
6.0
27
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
601
Not enough data
8.6
779
Not enough data
6.3
496
Not enough data
6.7
522
Not enough data
7.5
629
Not enough data
6.9
541
Not enough data
6.9
513
Not enough data
Repeatability and Reportability
7.5
620
Not enough data
7.4
617
Not enough data
7.4
582
Not enough data
6.7
514
Not enough data
6.0
470
Not enough data
AI and Automation
7.1
555
Not enough data
7.1
557
Not enough data
7.2
563
Not enough data
6.6
496
Not enough data
6.4
474
Not enough data
Generative AI
6.1
413
Not enough data
Agentic AI - Sales Engagement
6.8
35
Not enough data
6.7
35
Not enough data
7.0
35
Not enough data
6.5
35
Not enough data
6.6
35
Not enough data
6.6
35
Not enough data
6.9
35
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2013
Not enough data
6.3
1509
Not enough data
7.0
1609
Not enough data
7.5
1673
Not enough data
Edit
7.4
1747
Not enough data
8.0
1960
Not enough data
7.4
1655
Not enough data
Logistics
7.8
1807
Not enough data
7.0
1574
Not enough data
7.8
1764
Not enough data
7.7
1537
Not enough data
Generative AI
5.9
832
Not enough data
6.1
670
Not enough data
Agentic AI - Email Template Builder
6.1
105
Not enough data
6.1
104
Not enough data
Text Messaging
7.5
156
Not enough data
6.8
136
Not enough data
7.6
150
Not enough data
7.6
139
Not enough data
7.2
127
Not enough data
Feature Not Available
Not enough data
8.1
166
Not enough data
7.1
139
Not enough data
SMS Platform
7.6
151
Not enough data
8.8
168
Not enough data
7.5
125
Not enough data
6.7
118
Not enough data
7.0
120
Not enough data
8.0
141
Not enough data
Agentic AI - SMS Marketing
8.1
17
Not enough data
8.3
17
Not enough data
8.2
17
Not enough data
8.1
17
Not enough data
8.2
17
Not enough data
8.1
17
Not enough data
Design and Customization
7.7
200
Not enough data
7.6
195
Not enough data
8.1
177
Not enough data
8.0
187
Not enough data
Campaigns
7.9
166
Not enough data
8.3
177
Not enough data
7.9
144
Not enough data
7.7
178
Not enough data
Integrations
8.1
170
Not enough data
6.7
113
Not enough data
7.9
128
Not enough data
7.3
141
Not enough data
Generative AI
6.0
63
Not enough data
Agentic AI - Vulnerability Scanner
6.4
14
Not enough data
6.7
14
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Content & Collaboration
Not enough data
8.8(won by default)
24
Not enough data
8.5(won by default)
25
Not enough data
8.5(won by default)
21
Not enough data
8.0(won by default)
23
Not enough data
8.7(won by default)
25
Not enough data
8.7(won by default)
25
Social Management
Not enough data
8.3(won by default)
24
Not enough data
8.8(won by default)
27
Not enough data
8.5(won by default)
25
Not enough data
8.3(won by default)
24
Not enough data
8.2(won by default)
19
Not enough data
8.4(won by default)
24
Not enough data
8.6(won by default)
7
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.8
200
Not enough data
Agentic AI - Social Media Advertising
6.6
15
Not enough data
6.9
15
Not enough data
7.1
15
Not enough data
6.7
15
Not enough data
6.7
15
Not enough data
6.9
15
Not enough data
Social Functionality
7.9
298
Not enough data
Campaign Management
8.3
345
Not enough data
8.3
318
Not enough data
8.1
303
Not enough data
7.8
282
Not enough data
7.9
271
Not enough data
8.2
262
Not enough data
8.1
255
Not enough data
7.9
236
Not enough data
7.6
228
Not enough data
7.9
262
Not enough data
7.8
236
Not enough data
7.5
218
Not enough data
7.7
220
Not enough data
Targeting
8.3
292
Not enough data
8.3
280
Not enough data
7.8
253
Not enough data
8.0
247
Not enough data
Platform
8.1
306
Not enough data
7.9
285
Not enough data
8.5
298
Not enough data
8.5
334
Not enough data
8.3
268
Not enough data
8.3
300
Not enough data
8.6
295
Not enough data
8.1
240
Not enough data
8.1
285
Not enough data
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Survey Management
Not enough data
8.3
39
Not enough data
8.0
38
Not enough data
7.8
39
Not enough data
8.2
38
Survey Customization
Not enough data
7.8
34
Not enough data
7.6
36
Not enough data
7.5
35
Not enough data
6.9
31
Survey Insights
Not enough data
8.2
36
Not enough data
8.0
32
Not enough data
8.2
38
Not enough data
7.8
37
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
8.0
654
Not enough data
7.5
548
Not enough data
6.8
460
Not enough data
7.4
649
Not enough data
Additional Functionality
7.9
665
Not enough data
5.7
419
Not enough data
7.4
525
Not enough data
6.2
428
Not enough data
7.0
503
Not enough data
Generative AI
6.5
25
Not enough data
6.5
25
Not enough data
5.9
25
Not enough data
Communication
8.3
123
Not enough data
8.1
110
Not enough data
8.4
115
Not enough data
7.7
91
Not enough data
7.7
75
Not enough data
Internal Use
7.9
164
Not enough data
7.8
95
Not enough data
8.2
100
Not enough data
8.1
96
Not enough data
7.6
84
Not enough data
8.1
97
Not enough data
WhatsApp Messaging - WhatsApp Marketing
7.9
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.9
7
Not enough data
7.1
7
Not enough data
7.4
7
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
7.9
7
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
41
Not enough data
8.1
55
Not enough data
8.3
44
Not enough data
8.4
46
Not enough data
7.6
39
Not enough data
7.6
37
Campaign Activity
Not enough data
8.3
52
Not enough data
8.4
54
Not enough data
7.6
45
Not enough data
7.9
46
Not enough data
7.7
45
Not enough data
7.8
43
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Click are categorized as Marketing Automation
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, CRM, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Click is categorized as Marketing Analytics, Visitor Identification, Social Media Management, Survey, and Transactional Email
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Click
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.1%
Information Technology and Services
15.4%
Computer Software
12.3%
Marketing and Advertising
7.0%
Non-Profit Organization Management
3.9%
Financial Services
3.9%
Other
57.5%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is ClickDimensions used for?
2 Comments
AR
ClickDimensions email statistics deliver a robust overview of key metrics such as unsubscribes and open rates, enabling you to effectively evaluate the...Read more
Click has no more discussions with answers
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