Compare ActiveCampaign and Claritysoft 
At a Glance
Market Segments
ActiveCampaign
Small-Business (92.3% of reviews)
Claritysoft
Small-Business (65.3% of reviews)
Entry-Level Pricing
ActiveCampaign
Starting at $15.00 Per MonthClaritysoft
$49.00Featured Products
Sponsored
Attio
(16)
CRM
Visit Website
Sponsored
Coefficient
(104)
Sales Analytics
Visit Website
Sponsored
Netcapz
(0)
SMS Marketing
Visit Website
ActiveCampaign vs Claritysoft
- Users report that ActiveCampaign excels in Email Marketing, particularly in features like Automated Email Responses and Manage Email Deliverability, with scores of 8.9 and 8.6 respectively, while Claritysoft's email marketing capabilities are seen as less robust, scoring lower in Campaign Management at 7.3.
- Reviewers mention that Claritysoft shines in Customer Support, with a higher score of 8.8 for its Customer Support Portal compared to ActiveCampaign's 7.9, indicating a more user-friendly support experience.
- G2 users highlight that ActiveCampaign's Marketing Automation features, especially Email Marketing with a score of 9.0, significantly outperform Claritysoft's offerings, which only score 7.8 in the same category.
- Users on G2 report that Claritysoft provides better Sales Force Automation tools, particularly in Opportunity & Pipeline Management with a score of 8.3, while ActiveCampaign's score of 8.0 indicates it may not be as comprehensive in this area.
- Reviewers say that ActiveCampaign's Ease of Use is rated at 8.2, which is slightly lower than Claritysoft's 8.7, suggesting that Claritysoft may offer a more intuitive user interface for everyday tasks.
- Users report that both platforms have similar Customization capabilities, but Claritysoft edges out with a score of 8.6 compared to ActiveCampaign's 7.9, indicating a more flexible approach to tailoring the software to specific business needs.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Claritysoft
Professional
$49.00
A robust and comprehensive set of tools and essential features.
- Account & Contact Management
- Lead Management
- Task & Event Management
Free Trial
ActiveCampaign
Free Trial is available
Claritysoft
Free Trial is available
Ratings
Meets Requirements
8.8
10,249
8.5
89
Ease of Use
8.2
10,347
8.7
89
Ease of Setup
8.1
6,283
8.4
49
Ease of Admin
8.4
5,904
8.9
46
Quality of Support
8.6
9,521
8.7
90
Has the product been a good partner in doing business?
8.8
5,772
9.2
47
Product Direction (% positive)
8.3
9,654
8.3
87
Features by Category
Sales Force Automation
8.3
1799
|
Verified
8.5
61
|
Verified
7.1
740
Feature Not Available
8.0
1478
|
Verified
8.3
52
|
Verified
7.8
1399
|
Verified
8.3
59
|
Verified
7.1
953
|
Verified
7.6
31
|
Verified
7.7
1159
|
Verified
8.4
49
|
Verified
7.2
946
|
Verified
7.3
31
|
Verified
7.1
886
|
Verified
7.6
33
|
Verified
7.5
1026
|
Verified
8.2
38
|
Verified
Marketing Automation
9.0
2001
|
Verified
7.8
45
|
Verified
8.8
1896
|
Verified
7.3
35
|
Verified
8.5
1858
|
Verified
8.6
52
|
Verified
8.0
1196
|
Verified
6.9
27
|
Verified
Customer Support
7.7
1191
|
Verified
8.3
40
|
Verified
7.9
1356
|
Verified
8.8
41
|
Verified
8.1
1489
|
Verified
8.5
45
7.1
1067
|
Verified
6.9
12
7.7
1185
|
Verified
8.4
38
|
Verified
Reporting & Analytics
7.8
1684
|
Verified
8.1
56
|
Verified
8.0
1883
|
Verified
8.0
50
|
Verified
7.3
1048
|
Verified
7.8
34
|
Verified
Mobile & Social
7.4
989
|
Verified
6.7
21
7.4
1090
|
Verified
Feature Not Available
7.2
1140
|
Verified
7.7
30
|
Verified
Platform
7.9
1622
|
Verified
8.6
36
|
Verified
8.1
1568
|
Verified
8.2
30
8.2
1677
|
Verified
8.4
36
|
Verified
7.4
1113
|
Verified
6.2
10
7.2
1019
|
Verified
7.3
17
Feature Not Available
Feature Not Available
8.3
1744
|
Verified
8.5
37
|
Verified
7.5
1145
|
Verified
8.0
24
Integration
8.2
1632
|
Verified
8.3
35
|
Verified
8.2
1643
|
Verified
6.7
17
|
Verified
7.9
1357
|
Verified
6.4
14
Generative AI
6.1
449
Feature Not Available
Email Marketing
8.8
5914
|
Verified
Not enough data
8.9
5739
|
Verified
Not enough data
8.6
5599
|
Verified
Not enough data
8.9
5213
|
Verified
Not enough data
Online Marketing
7.4
3881
|
Verified
Not enough data
8.0
3594
|
Verified
Not enough data
7.9
3053
|
Verified
Not enough data
8.2
4385
|
Verified
Not enough data
7.9
3009
|
Verified
Not enough data
Lead Management
8.3
3877
|
Verified
Not enough data
8.1
3493
|
Verified
Not enough data
8.6
4597
|
Verified
Not enough data
8.1
3028
|
Verified
Not enough data
8.6
3874
|
Verified
Not enough data
8.2
3526
|
Verified
Not enough data
8.3
3340
|
Verified
Not enough data
8.1
3115
|
Verified
Not enough data
Campaign Management
8.1
3040
|
Verified
Not enough data
7.9
2659
|
Verified
Not enough data
7.3
2209
Not enough data
7.0
1911
|
Verified
Not enough data
Social
7.0
1900
|
Verified
Not enough data
7.5
2259
|
Verified
Not enough data
7.4
2131
|
Verified
Not enough data
7.3
2025
|
Verified
Not enough data
7.2
1986
|
Verified
Not enough data
Reporting & Analytics
8.2
4725
|
Verified
Not enough data
7.7
3159
|
Verified
Not enough data
7.3
2499
|
Verified
Not enough data
7.2
2307
|
Verified
Not enough data
7.0
2030
|
Verified
Not enough data
Platform
8.0
3197
|
Verified
Not enough data
8.2
2985
|
Verified
Not enough data
8.4
3191
|
Verified
Not enough data
7.6
1918
|
Verified
Not enough data
7.1
1653
|
Verified
Not enough data
8.4
3207
|
Verified
Not enough data
7.6
1953
|
Verified
Not enough data
Integration
8.2
3232
|
Verified
Not enough data
8.3
3138
|
Verified
Not enough data
7.9
2627
|
Verified
Not enough data
Messenger
7.5
994
Not enough data
6.1
847
Not enough data
6.7
876
Not enough data
7.0
920
Not enough data
Channels
6.6
864
Not enough data
7.4
1044
Not enough data
6.0
795
Not enough data
5.6
713
Not enough data
6.1
721
Not enough data
Customers
7.7
1105
Not enough data
7.4
1031
Not enough data
7.7
1165
Not enough data
7.7
1108
Not enough data
7.3
1060
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
501
Not enough data
8.7
675
Not enough data
6.3
402
Not enough data
6.7
426
Not enough data
7.6
531
Not enough data
6.9
445
Not enough data
6.9
417
Not enough data
Repeatability and Reportability
7.5
517
Not enough data
7.5
515
Not enough data
7.5
483
Not enough data
6.7
417
Not enough data
6.0
375
Not enough data
AI and Automation
7.3
461
Not enough data
7.3
463
Not enough data
7.3
466
Not enough data
6.7
401
Not enough data
6.5
380
Not enough data
Generative AI
6.2
319
Not enough data
Visitor Behavior
7.6
372
Not enough data
7.9
362
Not enough data
7.2
321
Not enough data
Templates
7.3
374
Not enough data
8.0
402
Not enough data
7.8
375
Not enough data
Personalization
7.7
363
Not enough data
7.6
367
Not enough data
7.2
324
Not enough data
7.2
313
Not enough data
7.3
303
Not enough data
7.2
290
Not enough data
7.4
310
Not enough data
8.0
361
Not enough data
Multichannel
7.4
346
Not enough data
8.5
426
Not enough data
7.6
384
Not enough data
Administration
8.5
448
Not enough data
7.9
436
Not enough data
7.9
406
Not enough data
8.0
427
Not enough data
Templates
7.7
1754
Not enough data
6.3
1260
Not enough data
7.0
1363
Not enough data
7.6
1427
Not enough data
Edit
7.4
1489
Not enough data
7.9
1702
Not enough data
7.4
1400
Not enough data
Logistics
7.8
1561
Not enough data
7.0
1330
Not enough data
7.8
1525
Not enough data
7.8
1299
Not enough data
Generative AI
6.0
611
Not enough data
Feature Not Available
Not enough data
Text Messaging
7.3
133
Not enough data
6.5
114
Not enough data
7.4
128
Not enough data
7.5
118
Not enough data
7.1
106
Not enough data
Feature Not Available
Not enough data
8.1
144
Not enough data
6.9
119
Not enough data
SMS Platform
7.6
129
Not enough data
8.9
146
Not enough data
7.5
104
Not enough data
6.5
97
Not enough data
6.8
99
Not enough data
8.0
119
Not enough data
Design and Customization
7.7
177
Not enough data
7.6
172
Not enough data
8.0
154
Not enough data
8.0
164
Not enough data
Campaigns
7.9
142
Not enough data
8.3
155
Not enough data
7.8
121
Not enough data
7.7
155
Not enough data
Integrations
8.2
147
Not enough data
6.9
92
Not enough data
8.1
108
Not enough data
7.4
120
Not enough data
Generative AI
Feature Not Available
Not enough data
Attribution Modeling
7.1
194
Not enough data
7.1
185
Not enough data
6.8
177
Not enough data
6.9
175
Not enough data
6.3
162
Not enough data
7.1
176
Not enough data
Marketing
7.1
185
Not enough data
7.2
181
Not enough data
7.3
198
Not enough data
7.9
234
Not enough data
Reporting
7.5
268
Not enough data
7.3
250
Not enough data
7.1
235
Not enough data
Platform Interoperability
7.8(won by default)
173
Not enough data
Social Functionality
7.9(won by default)
261
Not enough data
Campaign Management
8.3(won by default)
309
Not enough data
8.3(won by default)
282
Not enough data
8.1(won by default)
267
Not enough data
7.8(won by default)
246
Not enough data
7.9(won by default)
235
Not enough data
8.2(won by default)
227
Not enough data
8.1(won by default)
220
Not enough data
7.8(won by default)
202
Not enough data
7.6(won by default)
197
Not enough data
7.9(won by default)
229
Not enough data
7.8(won by default)
204
Not enough data
7.6(won by default)
185
Not enough data
7.7(won by default)
189
Not enough data
Targeting
8.3(won by default)
257
Not enough data
8.3(won by default)
247
Not enough data
7.8(won by default)
220
Not enough data
8.0(won by default)
215
Not enough data
Platform
8.2(won by default)
275
Not enough data
7.9(won by default)
253
Not enough data
8.5(won by default)
266
Not enough data
8.5(won by default)
301
Not enough data
8.4(won by default)
236
Not enough data
8.3(won by default)
268
Not enough data
8.6(won by default)
263
Not enough data
8.1(won by default)
207
Not enough data
8.1(won by default)
254
Not enough data
Page Customization
8.2
528
Not enough data
7.9
553
Not enough data
7.8
473
Not enough data
7.5
495
Not enough data
Page Optimization
7.7
370
Not enough data
7.8
475
Not enough data
7.5
417
Not enough data
7.2
358
Not enough data
Integrations
7.5
351
Not enough data
8.6
487
Not enough data
8.2
457
Not enough data
Generative AI
Feature Not Available
Not enough data
Customization
8.1
541
Not enough data
7.7
441
Not enough data
6.9
354
Not enough data
7.5
536
Not enough data
Additional Functionality
7.9
551
Not enough data
5.7
316
Not enough data
7.4
417
Not enough data
6.2
328
Not enough data
7.1
402
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
8.5
108
Not enough data
8.2
96
Not enough data
8.6
101
Not enough data
7.9
77
Not enough data
8.0
62
Not enough data
Internal Use
8.2
130
Not enough data
8.0
82
Not enough data
8.6
87
Not enough data
8.3
83
Not enough data
8.0
73
Not enough data
8.4
86
Not enough data
Data Sourcing
7.8
241
Not enough data
7.9
269
Not enough data
7.8
228
Not enough data
7.9
265
Not enough data
8.2
289
Not enough data
Predictive Analytics
8.1
254
Not enough data
7.9
237
Not enough data
7.3
201
Not enough data
7.4
227
Not enough data
Sales Management
8.2
274
Not enough data
7.7
139
Not enough data
8.1
263
Not enough data
8.4
307
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.1
390
Not enough data
8.3
365
Not enough data
8.1
347
Not enough data
Discovery
8.2
400
Not enough data
8.2
405
Not enough data
8.1
356
Not enough data
Management
8.0
342
Not enough data
8.3
384
Not enough data
Platform
8.1
362
Not enough data
8.1
391
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Claritysoft are categorized as CRM
Unique Categories
ActiveCampaign is categorized as Sales Platforms, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, Salesforce AppExchange Apps, and Marketing Automation
Claritysoft has no unique categories
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Claritysoft
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.7%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.7%
Financial Services
10.9%
Marketing and Advertising
7.9%
Information Technology and Services
7.9%
Transportation/Trucking/Railroad
4.0%
Pharmaceuticals
4.0%
Other
65.3%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Claritysoft
Most Helpful Favorable Review
Allen C.
Verified User in Wireless
The support we received and continue to receive from the ClaritySoft team is fabulous. The software is fairly intuitive, but very practical. We use to use Sales Force. SF was a diary (it didn't integrate with our e-mail system and had other flaws). CS...
Most Helpful Critical Review
Verified User in Marketing and Advertising
While it is simple to use, it is not very intuitive in certain areas. My biggest complaint is having the Lead activities and in a separate place than the Account activities. I think that's horrible. How am I supposed to access the historical conversation...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Allen C.
Verified User in Wireless
The support we received and continue to receive from the ClaritySoft team is fabulous. The software is fairly intuitive, but very practical. We use to use Sales Force. SF was a diary (it didn't integrate with our e-mail system and had other flaws). CS...
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Verified User in Marketing and Advertising
While it is simple to use, it is not very intuitive in certain areas. My biggest complaint is having the Lead activities and in a separate place than the Account activities. I think that's horrible. How am I supposed to access the historical conversation...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What can I expect in terms of customer service?
2 comments
Official Response from Claritysoft
Claritysoft’s customer service is what sets us apart. Our support team is based in the United States and our people “dive for the phone”. We have customer...Read more
What sets Claritysoft apart from other CRM’s?
1 comment
Official Response from Claritysoft
Claritysoft came to market to solve the complexity issue in the CRM space. We offer a very powerful, easy to use solution without sacrificing the...Read more
How does the implementation process work?
1 comment
Official Response from Claritysoft
95% of Claritysoft customers use the Quick Start program and need nothing more. Here’s what you can expect during implementation:
Getting Started – Your...Read more
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