Compare ActiveCampaign and Braze 
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Mid-Market (56.7% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(14,619)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansBraze
Star Rating
(1,500)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in its automation capabilities, with users praising its flexible workflow builder that allows for detailed customer journeys based on user behavior. This feature significantly enhances the ability to send targeted emails automatically, saving time and effort.
- Users say that Braze offers a clean and user-friendly interface, making it easy to navigate and utilize. Reviewers appreciate the platform's continuous updates and smooth integration with tools like Snowflake, which enhances its usability for marketing teams.
- According to verified reviews, ActiveCampaign stands out for its advanced segmentation and integrated CRM features. Users highlight how these tools enable personalized campaigns and effective tracking of customer engagement, all from a single platform, making it a comprehensive solution for small businesses.
- Reviewers mention that while Braze is strong in mobile optimization and personalization, it faces challenges in areas like dynamic content and landing page creation, where ActiveCampaign tends to perform better, particularly for users looking to create tailored marketing experiences.
- Users highlight that ActiveCampaign's ease of setup is a significant advantage, with many finding the onboarding process intuitive and straightforward. In contrast, Braze's setup can be more complex, which may pose challenges for new users.
- G2 reviewers note that both platforms provide quality support, but ActiveCampaign's users often feel they have a better partnership experience, with higher satisfaction in how the product aligns with their business needs and goals, particularly in automation and email marketing.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Braze
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
Braze
Free Trial is available
Ratings
Meets Requirements
8.8
11,143
8.5
975
Ease of Use
8.2
11,259
8.3
1,184
Ease of Setup
8.0
7,192
7.6
666
Ease of Admin
8.4
6,338
8.5
362
Quality of Support
8.5
10,316
8.5
925
Has the product been a good partner in doing business?
8.8
6,196
8.9
370
Product Direction (% positive)
8.2
10,549
9.2
938
Features by Category
Sales Force Automation
8.2
2102
|
Verified
Not enough data
7.0
1018
Not enough data
7.9
1764
|
Verified
Not enough data
7.7
1680
|
Verified
Not enough data
7.0
1220
|
Verified
Not enough data
7.6
1431
|
Verified
Not enough data
7.0
1206
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1280
|
Verified
Not enough data
Marketing Automation
9.0
2316
|
Verified
Not enough data
8.8
2204
|
Verified
Not enough data
8.5
2150
|
Verified
Not enough data
7.8
1483
|
Verified
Not enough data
Customer Support
7.6
1470
|
Verified
Not enough data
7.7
1628
|
Verified
Not enough data
7.9
1762
|
Verified
Not enough data
7.0
1323
|
Verified
Not enough data
7.5
1450
|
Verified
Not enough data
Reporting & Analytics
7.7
1952
|
Verified
Not enough data
7.9
2144
|
Verified
Not enough data
7.1
1289
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1983
|
Verified
Not enough data
8.0
1937
|
Verified
Not enough data
8.1
2028
|
Verified
Not enough data
7.3
1452
|
Verified
Not enough data
7.0
1349
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2100
|
Verified
Not enough data
7.4
1475
|
Verified
Not enough data
Integration
8.1
1929
|
Verified
Not enough data
8.1
1935
|
Verified
Not enough data
7.8
1635
|
Verified
Not enough data
Generative AI
6.1
644
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6479
|
Verified
8.8
566
8.9
6312
|
Verified
8.8
535
8.5
6140
|
Verified
8.4
538
8.8
5774
|
Verified
8.3
448
Online Marketing
7.4
4387
|
Verified
6.9
355
7.9
4075
|
Verified
8.4
477
7.8
3533
|
Verified
8.7
519
8.1
4864
|
Verified
8.4
491
7.8
3468
|
Verified
7.2
370
Lead Management
8.3
4360
|
Verified
7.5
389
8.0
3961
|
Verified
7.4
395
8.5
5108
|
Verified
8.6
534
8.0
3489
|
Verified
6.8
323
8.5
4355
|
Verified
7.4
352
8.1
3998
|
Verified
7.5
380
8.2
3794
|
Verified
Feature Not Available
8.0
3573
|
Verified
7.7
382
Campaign Management
8.0
3488
|
Verified
Feature Not Available
7.8
3104
|
Verified
Feature Not Available
7.2
2635
Feature Not Available
6.8
2335
|
Verified
Feature Not Available
Social
6.9
2321
|
Verified
Feature Not Available
7.3
2677
|
Verified
6.6
325
7.3
2547
|
Verified
Feature Not Available
7.1
2440
|
Verified
Feature Not Available
7.0
2398
|
Verified
6.6
329
Reporting & Analytics
8.1
5189
|
Verified
7.7
531
7.6
3588
|
Verified
Feature Not Available
7.2
2918
|
Verified
Feature Not Available
7.1
2723
|
Verified
6.6
398
6.9
2441
|
Verified
Feature Not Available
Platform
7.9
3719
|
Verified
8.3
448
8.2
3523
|
Verified
Feature Not Available
8.3
3703
|
Verified
8.5
444
7.5
2400
|
Verified
7.7
351
7.0
2133
|
Verified
7.7
400
8.4
3716
|
Verified
8.5
429
7.5
2425
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
6.3
219
6.5
39
6.4
222
6.6
37
6.5
221
6.7
37
6.5
219
6.5
37
6.3
221
6.4
37
6.5
222
6.4
36
Integration
8.1
3754
|
Verified
7.9
450
8.1
3651
|
Verified
8.1
432
7.8
3127
|
Verified
7.9
393
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Campaigns
Not enough data
8.6
449
Not enough data
9.0
484
Not enough data
8.6
442
Not enough data
8.8
492
Not enough data
8.9
468
Analytics
Not enough data
8.2
490
Not enough data
7.7
452
Optimization
Not enough data
8.7
472
Not enough data
8.8
481
Not enough data
8.3
393
Not enough data
8.1
391
Agentic AI - Push Notification
Not enough data
6.4
40
Not enough data
6.5
38
Not enough data
6.3
37
Segmentation
Not enough data
8.7
211
Not enough data
8.5
199
Targeting
Not enough data
8.6
192
Not enough data
8.5
177
Triggered Content
Not enough data
7.8
118
Not enough data
9.1
200
Not enough data
9.1
196
Personalized Content
Not enough data
7.4
117
Not enough data
7.1
111
Not enough data
7.0
108
Agentic AI - Personalization Engines
Not enough data
7.0
9
Not enough data
7.0
10
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Templates
7.7
2020
7.8
129
6.3
1515
Feature Not Available
7.0
1616
7.4
125
7.5
1680
7.9
131
Edit
7.4
1754
7.1
125
8.0
1968
8.3
129
7.4
1662
7.9
129
Logistics
7.8
1817
7.3
128
7.0
1580
7.0
123
7.8
1774
7.6
123
7.8
1543
Feature Not Available
Generative AI
6.0
838
6.7
86
6.1
674
Feature Not Available
Agentic AI - Email Template Builder
6.2
110
5.5
30
6.2
109
5.5
30
Text Messaging
7.5
159
8.6
68
6.8
139
7.9
67
7.6
153
8.7
68
7.6
142
8.2
65
7.3
130
8.1
64
Feature Not Available
8.1
65
8.2
169
8.7
67
7.1
142
8.3
66
SMS Platform
7.7
154
7.9
64
8.8
172
8.5
63
7.6
128
Feature Not Available
6.8
121
Feature Not Available
7.0
123
8.4
63
8.0
144
7.9
63
Agentic AI - SMS Marketing
8.4
20
6.3
16
8.5
20
6.5
16
8.5
20
6.5
16
8.3
20
6.8
16
8.4
20
6.6
16
8.2
20
6.4
16
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Platform Basics
Not enough data
8.3
110
Not enough data
8.5
107
Platform Data
Not enough data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
110
Not enough data
7.5
107
Platform Additional Functionality
Not enough data
7.7
105
Not enough data
7.6
105
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
8.5
14
7.9
11
9.0
13
8.0
11
8.5
13
8.5
11
8.9
12
8.0
11
8.6
12
8.0
11
8.3
12
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
8.5
12
8.3
11
8.2
13
8.2
11
Feature Not Available
8.2
11
8.2
13
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Personalization
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
7.5
385
Not enough data
7.7
474
|
Verified
Not enough data
7.1
343
|
Verified
Not enough data
6.9
375
|
Verified
Campaigns
Not enough data
7.6
330
|
Verified
Not enough data
9.0
464
|
Verified
Not enough data
7.6
312
Not enough data
6.6
233
Not enough data
8.9
443
|
Verified
Not enough data
8.7
463
|
Verified
Engagement
Not enough data
7.4
266
Platform
Not enough data
8.2
390
Not enough data
8.2
369
|
Verified
Not enough data
7.9
323
Agentic AI - Mobile Marketing
Not enough data
6.5
41
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Categories
Categories
Shared Categories
ActiveCampaign and Braze are categorized as WhatsApp Marketing, Marketing Automation, SMS Marketing, and Email Template Builder
Unique Categories
ActiveCampaign is categorized as CRM, Email Deliverability, Pop-Up Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Braze is categorized as Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Financial Services
12.4%
Marketing and Advertising
7.2%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.3%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
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