Link copied to clipboard # ActiveCampaign vs Braze Comparison - What are their main differences? Share [ Export ](/compare/activecampaign/braze/export.csv) ActiveCampaignBraze[+ Add Product](#) Pricing **ActiveCampaign** Free Trial **$15.00** flat\_rate Per Month · Starter **$49.00** flat\_rate Per Month · Plus **$79.00** flat\_rate Per Month · Pro **$145.00** flat\_rate Per Month · Enterprise Show more **Braze** Free Trial **Contact vendor for Pricing** · Basic **Pricing Insights** from reviews Perceived Cost **ActiveCampaign** $$$$$ **Braze** $$$$$ Average Discount **ActiveCampaign** 8% **Braze** 11%3% more Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **ActiveCampaign** 6 months Based on 100 responses **Braze** 6 months Based on 100 responses Return on Investment **ActiveCampaign** 6 months Based on 100 responses **Braze** 6 months Based on 100 responses ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **ActiveCampaign** [ Ease of Use (848) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400378&qs=pros-and-cons#reviews)[ Automation (787) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406570&qs=pros-and-cons#reviews)[ Learning Curve (419) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1404587&qs=pros-and-cons#reviews)[ Expensive (403) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1398887&qs=pros-and-cons#reviews) **Braze** [ Ease of Use (364) ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677228&qs=pros-and-cons#reviews)[ Intuitive (188) ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677044&qs=pros-and-cons#reviews)[ Missing Features (140) ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1676176&qs=pros-and-cons#reviews)[ Learning Curve (139) ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677028&qs=pros-and-cons#reviews) Integrations **ActiveCampaign** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2742943624f3b90ec5248ae94b59d93/123formbuilder.png "Product Avatar Image") 123FormBuilder ](https://www.g2.com/products/123formbuilder/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e037b328b54df81a905b07c44b4a7abd/ablefy.png "Product Avatar Image") ablefy ](https://www.g2.com/products/ablefy/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_df50036558538c4b484c382253d8600a/activecampaign-postmark.png "Product Avatar Image") ActiveCampaign Postmark ](https://www.g2.com/products/activecampaign-postmark/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d06214a78a4c42bbd28cfa5c5d8b7b38/acuity-scheduling.png "Product Avatar Image") Acuity Scheduling ](https://www.g2.com/products/acuity-scheduling/reviews)[ View all ](https://www.g2.com/products/activecampaign/integrations) **Braze** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-campaign.png "Product Avatar Image") Adobe Campaign ](https://www.g2.com/products/adobe-campaign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-redshift.jpg "Product Avatar Image") Amazon Redshift ](https://www.g2.com/products/amazon-redshift/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cacdec8b8edeace9b3c89e0c2cded695/amazon-s3-glacier.jpg "Product Avatar Image") Amazon S3 Glacier ](https://www.g2.com/products/amazon-s3-glacier/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-analytics.png "Product Avatar Image") Amplitude ](https://www.g2.com/products/amplitude-analytics/reviews)[ View all ](https://www.g2.com/products/braze/integrations) Screenshots **ActiveCampaign** ![ActiveCampaign screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/65999/Automation-canvas.jpg) **Braze** ![Braze screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1464905/data-activation.png) **Ratings** from reviews Meets Requirements **ActiveCampaign** **8.8** /10 Based on 11,392 responses **Braze** **8.5** /10 Based on 1,113 responses Ease of Use **ActiveCampaign** **8.2** /10 Based on 11,515 responses **Braze** **8.4** /10 Based on 1,477 responses Ease of Setup **ActiveCampaign** **8.0** /10 Based on 7,452 responses **Braze** **7.6** /10 Based on 944 responses Ease of Admin **ActiveCampaign** **8.4** /10 Based on 6,471 responses **Braze** **8.5** /10 Based on 377 responses Quality of Support **ActiveCampaign** **8.5** /10 Based on 10,540 responses **Braze** **8.4** /10 Based on 1,057 responses Has the product been a good partner in doing business? **ActiveCampaign** **8.7** /10 Based on 6,327 responses **Braze** **8.9** /10 Based on 386 responses Product Direction (% positive) **ActiveCampaign** **8.2** /10 Based on 10,754 responses **Braze** **9.2** /10 Based on 978 responses **Features** ratings from reviews Marketing Automation **7.8** /10 Based on 7,618 responses **7.6** /10 Based on 816 responses Email Template Builder **7.1** /10 Based on 2,448 responses **7.2** /10 Based on 169 responses SMS Marketing **7.8** /10 Based on 250 responses **7.7** /10 Based on 101 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free WhatsApp Marketing **8.2** /10 Based on 14 responses **8.3** /10 Based on 20 responses CRM **7.3** /10 Based on 3,796 responses Not enough data Email Marketing **9.4** /10 Based on 102 responses Not enough data Conversational Marketing **6.6** /10 Based on 1,887 responses Not enough data Email Deliverability **9.8** /10 Based on 8 responses Not enough data Sales Engagement **6.9** /10 Based on 863 responses Not enough data E-Commerce Personalization **7.6** /10 Based on 582 responses Not enough data Push Notification Not enough data **7.9** /10 Based on 651 responses Personalization Engines Not enough data **7.7** /10 Based on 230 responses Pop-Up Builder **7.5** /10 Based on 257 responses Not enough data Attribution **7.3** /10 Based on 350 responses Not enough data Customer Journey Analytics Not enough data **7.3** /10 Based on 134 responses Social Media Advertising **7.9** /10 Based on 472 responses Not enough data Landing Page Builders **7.6** /10 Based on 722 responses Not enough data Online Form Builder **7.1** /10 Based on 767 responses Not enough data Lead Scoring **7.5** /10 Based on 601 responses Not enough data Personalization Not enough data **6.3** /10 Based on 52 responses Sales Analytics **7.7** /10 Based on 464 responses Not enough data Mobile Marketing Not enough data **7.6** /10 Based on 588 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% Small-Business(50 or fewer emp.) 20.0% Mid-Market(51-1000 emp.) 52.5% Enterprise(\> 1000 emp.) 27.5% Small-Business(50 or fewer emp.) 20.0% Mid-Market(51-1000 emp.) 52.5% Enterprise(\> 1000 emp.) 27.5% **Reviewers' Industry** [![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign Marketing and Advertising 14.3% Health, Wellness and Fitness 11.3% Professional Training & Coaching 9.1% E-Learning 4.4% Computer Software 3.3% Other 57.6% [![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze")](https://www.g2.com/products/braze/reviews) Braze Financial Services 12.9% Marketing and Advertising 7.5% Information Technology and Services 6.0% Retail 5.7% Health, Wellness and Fitness 5.5% Other 62.5% Alternatives **ActiveCampaign Alternatives** ![EngageBay](https://images.g2crowd.com/uploads/product/hd_favicon/a0b88ff17ce915a35f07f0800b76fd4c/engagebay.svg "EngageBay") [ EngageBay ](/products/engagebay/reviews) ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales") [ Freshsales ](/products/freshsales/reviews) ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo") [ Brevo ](/products/brevo-brevo/reviews) ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") [ Klaviyo ](/products/klaviyo/reviews) **Braze Alternatives** ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/bd1c9b522032d3a05f46dab9de39c3a0/moengage.svg "MoEngage") [ MoEngage ](/products/moengage/reviews) ![Iterable](https://images.g2crowd.com/uploads/product/hd_favicon/1bf77060f8ae9c8d49864d81c92f41d9/iterable.svg "Iterable") [ Iterable ](/products/iterable/reviews) ![Netcore Customer Engagement Platform](https://images.g2crowd.com/uploads/product/hd_favicon/cf3a69264b02d10f58ece214fa68a597/netcore-customer-engagement-platform.svg "Netcore Customer Engagement Platform") [ Netcore Customer Engagement... ](/products/netcore-customer-engagement-platform/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ## ActiveCampaign vs Braze FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between ActiveCampaign vs Braze? Braze stands out for its advanced engagement features and slightly higher reviewer rating, while ActiveCampaign is favored for its broader feature set and strong automation capabilities. | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | [Braze](https://www.g2.com/products/braze/reviews) | | --- | --- | | 4.4/5 (14,780 reviews) | 4.5/5 (1,689 reviews) | | Small-Business | Mid-Market | | 8.0 | 7.6 | | 8.5 | 8.5 | | Automation (787 all-time mentions) | Engagement Features | ### How do the pricing models of ActiveCampaign and Braze compare? ActiveCampaign is considered the stronger value on price satisfaction, with reviewers expressing more positive sentiment about its cost relative to Braze. - **ActiveCampaign:** Reviewers describe the price as manageable for medium businesses and note that while it can be expensive for small businesses, the features are seen as worth the investment. - **Braze:** Recent reviews highlight that Braze's pricing model is complex, with costs that can escalate quickly due to per-message and add-on fees, making forecasting difficult. - **Switching reasons:** Several reviewers mention switching to ActiveCampaign for its affordability and automation features, while those moving to Braze cite advanced engagement and multi-channel capabilities despite higher costs. ### What are the best alternatives to ActiveCampaign and Braze? The top three alternatives to ActiveCampaign and Braze are Iterable, Brevo Marketing Platform, and Klaviyo. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | Price is manageable for medium businesses, but can be high for small businesses | Automation (787 all-time mentions) | | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5 (1,689 reviews) | Mid-Market | Pricing model is complex and can escalate quickly | Engagement Features | | [Iterable](https://www.g2.com/products/iterable/reviews) | 4.4/5 (825 reviews) | Mid-Market | — | Personalization and cross-channel orchestration | | [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) | 4.5/5 (2,621 reviews) | Small-Business | — | Ease of use and affordability | | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5 (1,360 reviews) | Small-Business | — | Email marketing and segmentation | ### Which Marketing Automation features should I prioritize when comparing ActiveCampaign and Braze? Buyers should prioritize automation, integrations, segmentation, reporting/analytics, and multi-channel engagement when comparing ActiveCampaign and Braze. - **Automation:** ActiveCampaign (787 all-time mentions), Braze (151 all-time mentions) - **Integrations:** ActiveCampaign (422 all-time mentions), Braze (123 all-time mentions) - **Segmentation:** Braze (86 all-time mentions); ActiveCampaign supports segmentation but with fewer recent mentions - **Reporting/Analytics:** ActiveCampaign offers ROI Analytics and Web Analytics as unique features; Braze reviewers note limitations in reporting and analytics - **Multi-channel Engagement:** Braze is cited for engagement features and cross-channel orchestration; ActiveCampaign offers Social Campaigns and Event/Webinar Marketing ### What are the pros and cons of ActiveCampaign vs Braze? ActiveCampaign's headline strength is automation, while Braze excels in engagement and multi-channel orchestration. - **ActiveCampaign strengths:** Automation (787 all-time mentions), ease of use (848 all-time mentions), integrations (422 all-time mentions), intuitive interface (474 all-time mentions), and helpful support (398 all-time mentions) - **ActiveCampaign trade-offs:** Learning curve (419 all-time mentions), perceived as expensive (403 all-time mentions), missing or limited features (388 and 294 all-time mentions) - **Braze strengths:** Engagement features, ease of use (385 all-time mentions), intuitive UI (189 all-time mentions), automation (151 all-time mentions), personalization (130 all-time mentions), and customer support (151 all-time mentions) - **Braze trade-offs:** Learning curve (159 all-time mentions), missing features (149 all-time mentions), limitations (102 all-time mentions), and a complex pricing model ### Is ActiveCampaign or Braze better for small businesses? ActiveCampaign is the better fit for small businesses, as it is most popular in the Small-Business segment and receives strong small-business reviewer sentiment. - **ActiveCampaign:** Small-Business is the largest segment, with reviewers highlighting its ease of use, automation, and integrations as valuable for small teams. - **Braze:** Mid-Market is the largest segment, and reviewers note that Braze's advanced features and pricing model are better suited for larger organizations. ### Which Marketing Automation platform has better integrations? ActiveCampaign is favored for integrations, with more reviewer-cited integration mentions and broader third-party tool support. - **ActiveCampaign:** Shopify integration is mentioned in 112 reviews, and integrations are cited in 422 all-time reviews. - **Braze:** Integrations with Snowflake (24 all-time mentions), Shopify, and Databricks are noted, with integrations cited in 123 all-time reviews. ### How do ActiveCampaign and Braze compare on customer support? ActiveCampaign and Braze are rated equally on Quality of Support, both scoring 8.5, indicating parity in reviewer satisfaction. - **ActiveCampaign:** Reviewers frequently mention helpful and responsive support, though some note delays or challenges with more complex issues. - **Braze:** Reviewers highlight strong support, especially during onboarding and technical troubleshooting, with some noting variability in customer success manager quality. ### Which is easier to implement, ActiveCampaign or Braze? ActiveCampaign scores higher on Ease of Setup (8.0 vs. Braze's 7.6), making it easier to implement according to reviewers. - **ActiveCampaign:** Reviewers describe setup as straightforward, with many citing easy onboarding and intuitive workflows, especially for small businesses. - **Braze:** Reviewers note that initial setup can require significant involvement from technical teams, with a steeper learning curve and more complex integration steps. ### Which product has better Email? ActiveCampaign and Braze are both highly rated for Email, but ActiveCampaign has a higher all-time mention count for email-related features. - **ActiveCampaign:** Email is the most frequently mentioned feature, with 848 all-time mentions for ease of use and 787 for automation, and reviewers highlight robust email campaign management and automation capabilities. - **Braze:** Email is frequently cited for ease of use (385 all-time mentions) and engagement, with reviewers noting strong multi-channel orchestration and personalization, though some mention limitations in the email builder.