# ActiveCampaign vs Braze Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ActiveCampaign excels in its **automation capabilities** , with users praising the visual automation builder that allows for easy creation of complex workflows. Many appreciate how it integrates seamlessly with tools like Google Sheets and quiz software, enhancing their marketing strategies.
- **Users say** that Braze stands out for its **self-serve capabilities** , enabling marketers to manage the entire process from design to deployment. This flexibility allows for timely communications, which is a significant advantage for those needing to react quickly to customer interactions.
- **Reviewers mention** that while ActiveCampaign is highly rated for its **ease of setup** , with an intuitive onboarding process, Braze users find its **Canvas feature** particularly user-friendly, making it easy to build intricate customer journeys without a steep learning curve.
- **According to verified reviews** , ActiveCampaign is favored by small businesses, with a significant majority of its users coming from this segment. This focus allows it to cater specifically to the needs of smaller teams, while Braze is more popular among mid-market companies, reflecting its broader capabilities.
- **G2 reviewers highlight** that Braze's **personalization tools** are robust, allowing for real-time messaging across multiple channels. Users appreciate the platform's strong analytics, which help in crafting highly targeted campaigns, a feature that some ActiveCampaign users feel could be improved.
- **Users report** that while ActiveCampaign has a higher overall satisfaction score, Braze's **customer engagement tools** are noted for their flexibility and power, making it a strong contender for businesses looking to enhance their customer interaction strategies.



| | ActiveCampaign | Braze | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 14,686 | 1,680 | 
| **Largest Market Segment** | Small-Business (91.9% of reviews) | Mid-Market (55.8% of reviews) | 
| **Entry Level Price** | Starting at $15.00 Per Month | Contact Us | 

---
## Top Pros & Cons

### ActiveCampaign

Pros:
- Ease of Use (847 reviews)
- Automation (787 reviews)

Cons:
- Learning Curve (418 reviews)
- Expensive (403 reviews)

### Braze

Pros:
- Ease of Use (364 reviews)
- Intuitive (188 reviews)

Cons:
- Missing Features (140 reviews)
- Learning Curve (139 reviews)

---
## Ratings Comparison
| Rating | ActiveCampaign | Braze | 
|---|---|---|
  | **Meets Requirements** | 8.8 (11208 reviews) | 8.5 (1001 reviews) | 
  | **Ease of Use** | 8.2 (11327 reviews) | 8.3 (1264 reviews) | 
  | **Ease of Setup** | 8.0 (7262 reviews) | 7.6 (738 reviews) | 
  | **Ease of Admin** | 8.4 (6350 reviews) | 8.5 (363 reviews) | 
  | **Quality of Support** | 8.5 (10372 reviews) | 8.5 (948 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (6208 reviews) | 8.9 (371 reviews) | 
  | **Product Direction (% positive)** | 8.2 (10601 reviews) | 9.2 (955 reviews) | 

---
## Pricing

### ActiveCampaign

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $15.00 Per Month

Description: Get started with personalized marketing campaigns.

Key Features:
- 5 actions per automation 
- Basic & Inline Forms
- Site Tracking

[Browse all 4 editions](https://www.g2.com/products/activecampaign/pricing)

#### Free Trial

Yes

### Braze

#### Entry-Level Pricing

Plan: Braze Go

Price: Contact Us

Description: For early-stage growth teams looking to activate customer data and launch personalized cross-channel messaging.

Key Features:
- Core Braze features &  functionality

[Browse all 4 editions](https://www.g2.com/products/braze/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 3771 |
| **Braze** | N/A | N/A |

#### Sales Force Automation

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Contact & Account Management** | 8.2 (2113 reviews) ✓ Verified | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | 7.0 (1023 reviews) | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | 7.9 (1772 reviews) ✓ Verified | Not enough data | 
| **Task / Activity Management** | 7.7 (1688 reviews) ✓ Verified | Not enough data | 
| **Territory & Quota Management** | 7.0 (1225 reviews) ✓ Verified | Not enough data | 
| **Desktop Integration** | 7.6 (1437 reviews) ✓ Verified | Not enough data | 
| **Product & Price List Management** | 7.0 (1211 reviews) ✓ Verified | Not enough data | 
| **Quote & Order Management** | 6.9 (1143 reviews) ✓ Verified | Not enough data | 
| **Customer Contract Management** | 7.3 (1286 reviews) ✓ Verified | Not enough data | 

#### Marketing Automation

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Email Marketing** | 9.0 (2326 reviews) ✓ Verified | Not enough data | 
| **Campaign Management** | 8.8 (2213 reviews) ✓ Verified | Not enough data | 
| **Lead Management** | 8.5 (2158 reviews) ✓ Verified | Not enough data | 
| **Marketing ROI Analytics** | 7.8 (1488 reviews) ✓ Verified | Not enough data | 

#### Customer Support

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Case Management** | 7.6 (1475 reviews) ✓ Verified | Not enough data | 
| **Customer Support Portal** | 7.7 (1633 reviews) ✓ Verified | Not enough data | 
| **Knowledge Base** | 7.9 (1767 reviews) ✓ Verified | Not enough data | 
| **Call Center Features** | 7.0 (1328 reviews) ✓ Verified | Not enough data | 
| **Support Analytics** | 7.5 (1456 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Reporting** | 7.7 (1960 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 7.9 (2149 reviews) ✓ Verified | Not enough data | 
| **Forecasting** | 7.1 (1294 reviews) ✓ Verified | Not enough data | 

#### Mobile & Social

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Social Collaboration Features** | 7.3 (1228 reviews) ✓ Verified | Not enough data | 
| **Social Network Integration** | 7.3 (1332 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 7.1 (1375 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Customization** | 7.8 (1996 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.0 (1948 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.1 (2036 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.3 (1456 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.0 (1353 reviews) ✓ Verified | Not enough data | 
| **Document & Content Mgmt.** | Feature Not Available | Not enough data | 
| **Performance and Reliability** | 8.2 (2108 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.4 (1479 reviews) ✓ Verified | Not enough data | 

#### Integration

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (1935 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (1938 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.8 (1640 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **AI Text Generation** | 6.1 (650 reviews) | Not enough data | 

#### Agentic AI - CRM

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (90 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (89 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (91 reviews) | Not enough data | 
| **Adaptive Learning** | 6.3 (87 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.5 (89 reviews) | Not enough data | 
| **Proactive Assistance** | 6.5 (88 reviews) | Not enough data | 
| **Decision Making** | 6.6 (89 reviews) | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 7450 |
| **Braze** | 7.6/10 | 675 |

#### Email Marketing

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Building and Personalizing Emails** | 8.7 (6497 reviews) ✓ Verified | 8.8 (574 reviews) | 
| **Sending Outbound Emails** | 8.9 (6334 reviews) ✓ Verified | 8.8 (541 reviews) | 
| **Manage Email Deliverability** | 8.5 (6145 reviews) ✓ Verified | 8.4 (543 reviews) | 
| **Automated Email Responses** | 8.8 (5794 reviews) ✓ Verified | 8.4 (450 reviews) | 

#### Online Marketing

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Landing Pages and Forms** | 7.4 (4396 reviews) ✓ Verified | 6.9 (356 reviews) | 
| **Dynamic Content** | 7.9 (4079 reviews) ✓ Verified | 8.4 (486 reviews) | 
| **A/B Testing** | 7.8 (3538 reviews) ✓ Verified | 8.7 (525 reviews) | 
| **Mobile Optimized** | 8.1 (4868 reviews) ✓ Verified | 8.4 (492 reviews) | 
| **Search Tracking and Optimization** | 7.8 (3471 reviews) ✓ Verified | 7.2 (371 reviews) | 

#### Lead Management

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Marketing Lead Database** | 8.3 (4372 reviews) ✓ Verified | 7.5 (392 reviews) | 
| **Data Quality Management** | 8.0 (3965 reviews) ✓ Verified | 7.5 (397 reviews) | 
| **Segmentation** | 8.5 (5124 reviews) ✓ Verified | 8.6 (542 reviews) | 
| **Lead Scoring and Grading** | 8.0 (3493 reviews) ✓ Verified | 6.8 (324 reviews) | 
| **Lead Nurturing** | 8.5 (4362 reviews) ✓ Verified | 7.4 (353 reviews) | 
| **Online Behavior Tracking** | 8.1 (4005 reviews) ✓ Verified | 7.5 (381 reviews) | 
| **Automated Alerts and Tasks** | 8.2 (3798 reviews) ✓ Verified | Feature Not Available | 
| **CRM Lead Integration** | 8.0 (3580 reviews) ✓ Verified | 7.8 (384 reviews) | 

#### Campaign Management

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Program Management** | 8.0 (3492 reviews) ✓ Verified | Feature Not Available | 
| **Event / Webinar Marketing** | 7.8 (3107 reviews) ✓ Verified | Feature Not Available | 
| **Calendaring** | 7.2 (2638 reviews) | Feature Not Available | 
| **Budgeting** | 6.8 (2338 reviews) ✓ Verified | Feature Not Available | 

#### Social

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Social Listening** | 6.9 (2324 reviews) ✓ Verified | Feature Not Available | 
| **Social Sharing** | 7.3 (2680 reviews) ✓ Verified | 6.7 (326 reviews) | 
| **Social Campaigns** | 7.3 (2550 reviews) ✓ Verified | Feature Not Available | 
| **Social Media Engagement** | 7.1 (2442 reviews) ✓ Verified | Feature Not Available | 
| **Social Media Advertising** | 7.0 (2400 reviews) ✓ Verified | 6.6 (328 reviews) | 

#### Reporting & Analytics

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Basic Reporting** | 8.1 (5204 reviews) ✓ Verified | 7.7 (537 reviews) | 
| **Web Analytics** | 7.6 (3590 reviews) ✓ Verified | Feature Not Available | 
| **ROI Analytics** | 7.2 (2920 reviews) ✓ Verified | Feature Not Available | 
| **Revenue Analytics** | 7.1 (2725 reviews) ✓ Verified | 6.6 (399 reviews) | 
| **SEO / Keyword Analytics** | 6.9 (2443 reviews) ✓ Verified | Feature Not Available | 

#### Platform

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Customization ** | 7.9 (3730 reviews) ✓ Verified | 8.3 (458 reviews) | 
| **Workflow Capability** | 8.2 (3546 reviews) ✓ Verified | Feature Not Available | 
| **User, Role, and Access Management** | 8.3 (3707 reviews) ✓ Verified | 8.6 (448 reviews) | 
| **Internationalization** | 7.5 (2402 reviews) ✓ Verified | 7.7 (351 reviews) | 
| **Sandbox / Test Environments** | 7.0 (2134 reviews) ✓ Verified | 7.7 (402 reviews) | 
| **Performance and Reliability** | 8.4 (3734 reviews) ✓ Verified | 8.5 (439 reviews) | 
| **Output Document Generation** | 7.5 (2427 reviews) ✓ Verified | Feature Not Available | 

#### Agentic AI - Marketing Automation

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (221 reviews) | 6.5 (39 reviews) | 
| **Multi-step Planning** | 6.4 (221 reviews) | 6.6 (37 reviews) | 
| **Cross-system Integration** | 6.5 (219 reviews) | 6.8 (38 reviews) | 
| **Adaptive Learning** | 6.4 (218 reviews) | 6.5 (37 reviews) | 
| **Proactive Assistance** | 6.3 (222 reviews) | 6.4 (37 reviews) | 
| **Decision Making** | 6.4 (220 reviews) | 6.4 (36 reviews) | 

#### Integration

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (3758 reviews) ✓ Verified | 7.9 (456 reviews) | 
| **Integration APIs** | 8.1 (3660 reviews) ✓ Verified | 8.1 (439 reviews) | 
| **Breadth of Partner Applications** | 7.8 (3141 reviews) ✓ Verified | 7.9 (395 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.6/10 | 1884 |
| **Braze** | N/A | N/A |

#### Messenger

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Sequencing** | 7.4 (1124 reviews) | Not enough data | 
| **AI** | 5.9 (976 reviews) | Not enough data | 
| **Live Chat** | 6.6 (1002 reviews) | Not enough data | 
| **Customization Interface** | 6.9 (1044 reviews) | Not enough data | 

#### Channels

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Social Media** | 6.4 (988 reviews) | Not enough data | 
| **Website** | 7.3 (1173 reviews) | Not enough data | 
| **Text Message (SMS)** | 6.0 (915 reviews) | Not enough data | 
| **Voice Assistants** | 5.5 (832 reviews) | Not enough data | 
| **Other** | 6.0 (839 reviews) | Not enough data | 

#### Customers

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Targeting** | 7.6 (1234 reviews) | Not enough data | 
| **Profiles** | 7.4 (1156 reviews) | Not enough data | 
| **Analytics** | 7.6 (1294 reviews) | Not enough data | 
| **Lead Gathering** | 7.6 (1235 reviews) | Not enough data | 
| **Sales Conversion** | 7.2 (1182 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (30 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (30 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (29 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (30 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.9 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (29 reviews) | Not enough data | 
| **Decision Making** | 6.2 (29 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Braze** | N/A | N/A |

#### Lead Generation

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Braze** | N/A | N/A |

#### Diagnosis

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **IP Address ** | Not enough data | Not enough data | 
| **Domains** | Not enough data | Not enough data | 
| **Content ** | Not enough data | Not enough data | 
| **Policy Compliance** | Not enough data | Not enough data | 

#### Tracking

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Processing Time** | Not enough data | Not enough data | 
| **Placement ** | Not enough data | Not enough data | 
| **Open Rate** | Not enough data | Not enough data | 
| **Time to Open** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Domain Reputation** | Not enough data | Not enough data | 
| **Brand Reputation** | Not enough data | Not enough data | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.9/10 | 861 |
| **Braze** | N/A | N/A |

#### Integrated Workflows

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Task Management** | 7.1 (605 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.6 (782 reviews) | Not enough data | 
| **Calls and Voice** | 6.3 (499 reviews) | Not enough data | 
| **Other Outreach Options ** | 6.7 (525 reviews) | Not enough data | 
| **CRM Integration** | 7.6 (632 reviews) | Not enough data | 
| **Calendar** | 6.9 (544 reviews) | Not enough data | 
| **Shared Records** | 6.9 (516 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Content Management** | 7.5 (623 reviews) | Not enough data | 
| **Workflow Management** | 7.5 (621 reviews) | Not enough data | 
| **Workflow Performance** | 7.4 (585 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 6.7 (516 reviews) | Not enough data | 
| **Gamification** | 6.0 (472 reviews) | Not enough data | 

#### AI and Automation

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Lead Prioritization** | 7.1 (557 reviews) | Not enough data | 
| **Lead Scoring** | 7.1 (559 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 7.2 (565 reviews) | Not enough data | 
| **Buyer Intelligence** | 6.6 (498 reviews) | Not enough data | 
| **Machine Learning** | 6.4 (476 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **AI Text Generation** | 6.1 (415 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (35 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (35 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (35 reviews) | Not enough data | 
| **Adaptive Learning** | 6.5 (35 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.6 (35 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (35 reviews) | Not enough data | 
| **Decision Making** | 6.9 (35 reviews) | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 581 |
| **Braze** | N/A | N/A |

#### Visitor Behavior

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Monitoring** | 7.6 (409 reviews) | Not enough data | 
| **Targeting** | 7.9 (399 reviews) | Not enough data | 
| **Guided Selling** | 7.1 (355 reviews) | Not enough data | 

#### Templates

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Library** | 7.3 (411 reviews) | Not enough data | 
| **Customization** | 8.0 (439 reviews) | Not enough data | 
| **Optimization** | 7.8 (411 reviews) | Not enough data | 

#### Personalization

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Recommendation** | 7.6 (400 reviews) | Not enough data | 
| **Content** | 7.6 (404 reviews) | Not enough data | 
| **Cart Abandonment** | 7.2 (360 reviews) | Not enough data | 
| **Search** | 7.1 (346 reviews) | Not enough data | 
| **Personalization Engine** | 7.3 (336 reviews) | Not enough data | 
| **Product Recommendations** | 7.1 (324 reviews) | Not enough data | 
| **A/B Testing** | 7.4 (346 reviews) | Not enough data | 
| **Personalized Messaging** | 8.0 (396 reviews) | Not enough data | 

#### Multichannel

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Web** | 7.4 (379 reviews) | Not enough data | 
| **Email** | 8.5 (463 reviews) | Not enough data | 
| **Mobile** | 7.6 (419 reviews) | Not enough data | 

#### Administration 

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Marketing Campaigns** | 8.5 (481 reviews) | Not enough data | 
| **Reports & Analytics** | 7.9 (469 reviews) | Not enough data | 
| **User Data** | 7.9 (439 reviews) | Not enough data | 
| **Integrations** | 8.0 (461 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Natural Language Interaction** | 7.6 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (13 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Braze** | 8.1/10 | 569 |

#### Campaigns

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Customize** | Not enough data | 8.6 (450 reviews) | 
| **Scheduling** | Not enough data | 9.0 (487 reviews) | 
| **Retarget** | Not enough data | 8.6 (444 reviews) | 
| **Segmentation** | Not enough data | 8.8 (497 reviews) | 
| **Triggered Notifications** | Not enough data | 8.9 (471 reviews) | 

#### Analytics

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.2 (496 reviews) | 
| **Audience Insights** | Not enough data | 7.7 (454 reviews) | 

#### Optimization

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.7 (476 reviews) | 
| **Personalization** | Not enough data | 8.8 (492 reviews) | 
| **Rich Notifications** | Not enough data | 8.3 (393 reviews) | 
| **Integrations** | Not enough data | 8.1 (399 reviews) | 

#### Agentic AI - Push Notification

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (41 reviews) | 
| **Adaptive Learning** | Not enough data | 6.6 (41 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (40 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Braze** | 7.7/10 | 228 |

#### Segmentation

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.8 (214 reviews) | 
| **Customer Profiles** | Not enough data | 8.5 (200 reviews) | 

#### Targeting

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 8.6 (195 reviews) | 
| **Contextual Targeting** | Not enough data | 8.5 (178 reviews) | 

#### Triggered Content

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Geofencing** | Not enough data | 7.8 (118 reviews) | 
| **Triggered Emails** | Not enough data | 9.1 (203 reviews) | 
| **Triggered Messages** | Not enough data | 9.1 (197 reviews) | 

#### Personalized Content

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 7.4 (117 reviews) | 
| **Personalized Discounts** | Not enough data | 7.1 (111 reviews) | 
| **Website Personalization** | Not enough data | 7.0 (108 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 7.5 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.7 (9 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (9 reviews) | 
| **Decision Making** | Not enough data | 6.5 (9 reviews) | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.1/10 | 2445 |
| **Braze** | 7.2/10 | 151 |

#### Templates

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Text and Themes** | 7.7 (2022 reviews) | 7.8 (128 reviews) | 
| **Stock Images** | 6.3 (1517 reviews) | Feature Not Available | 
| **Proofing** | 7.0 (1618 reviews) | 7.5 (125 reviews) | 
| **Mobile Responsive** | 7.5 (1682 reviews) | 7.9 (130 reviews) | 

#### Edit

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Pre-Made** | 7.4 (1756 reviews) | 7.1 (124 reviews) | 
| **Build** | 8.0 (1970 reviews) | 8.4 (129 reviews) | 
| **HTML** | 7.4 (1664 reviews) | 7.9 (128 reviews) | 

#### Logistics

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Analytics** | 7.8 (1819 reviews) | 7.2 (128 reviews) | 
| **Issues** | 7.0 (1582 reviews) | 7.1 (123 reviews) | 
| **Integrations** | 7.8 (1777 reviews) | 7.6 (124 reviews) | 
| **Shareable Link** | 7.8 (1545 reviews) | Feature Not Available | 

#### Generative AI

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **AI Text Generation** | 6.0 (840 reviews) | 6.8 (87 reviews) | 
| **AI Text Summarization** | 6.1 (676 reviews) | Feature Not Available | 

#### Agentic AI - Email Template Builder

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (110 reviews) | 5.6 (31 reviews) | 
| **Cross-system Integration** | 6.2 (109 reviews) | 5.6 (31 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.8/10 | 248 |
| **Braze** | 7.7/10 | 78 |

#### Text Messaging

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Bulk SMS** | 7.5 (161 reviews) | 8.6 (68 reviews) | 
| **Two-Way Text Messaging** | 6.9 (141 reviews) | 7.9 (67 reviews) | 
| **Text Scheduler** | 7.6 (155 reviews) | 8.7 (68 reviews) | 
| **Automatic Replies** | 7.6 (144 reviews) | 8.2 (65 reviews) | 
| **Automatic URL Shortening** | 7.3 (132 reviews) | 8.1 (64 reviews) | 
| **MMS Marketing** | Feature Not Available | 8.1 (65 reviews) | 
| **Personalization** | 8.2 (171 reviews) | 8.7 (67 reviews) | 
| **Transactional SMS** | 7.1 (144 reviews) | 8.3 (66 reviews) | 

#### SMS Platform

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Reporting** | 7.7 (156 reviews) | 7.9 (64 reviews) | 
| **Automation** | 8.8 (174 reviews) | 8.5 (63 reviews) | 
| **White Label** | 7.6 (130 reviews) | Feature Not Available | 
| **Text-to-Landline** | 6.8 (123 reviews) | Feature Not Available | 
| **Short Codes** | 7.0 (125 reviews) | 8.4 (63 reviews) | 
| **API Integration** | 8.0 (146 reviews) | 7.9 (63 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Autonomous Task Execution** | 8.4 (20 reviews) | 6.3 (16 reviews) | 
| **Multi-step Planning** | 8.5 (20 reviews) | 6.5 (16 reviews) | 
| **Cross-system Integration** | 8.5 (20 reviews) | 6.5 (16 reviews) | 
| **Natural Language Interaction** | 8.3 (20 reviews) | 6.8 (16 reviews) | 
| **Proactive Assistance** | 8.4 (20 reviews) | 6.6 (16 reviews) | 
| **Decision Making** | 8.2 (20 reviews) | 6.4 (16 reviews) | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.5/10 | 256 |
| **Braze** | N/A | N/A |

#### Design and Customization

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Pre-Designed Templates** | 7.7 (203 reviews) | Not enough data | 
| **Pop-Up Types** | 7.6 (198 reviews) | Not enough data | 
| **No-Code Customization** | 8.1 (180 reviews) | Not enough data | 
| **Mobile Optimized** | 8.0 (190 reviews) | Not enough data | 

#### Campaigns

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Targeting** | 7.9 (169 reviews) | Not enough data | 
| **Triggered Campaigns** | 8.3 (180 reviews) | Not enough data | 
| **A/B Testing** | 7.9 (147 reviews) | Not enough data | 
| **Analytics** | 7.8 (181 reviews) | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **CRM/Email Integrations** | 8.1 (173 reviews) | Not enough data | 
| **WCM Integrations** | 6.7 (116 reviews) | Not enough data | 
| **E-Commerce Integrations** | 7.9 (131 reviews) | Not enough data | 
| **Social Media Integrations** | 7.3 (144 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **AI Text Generation** | 6.1 (65 reviews) | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (16 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 348 |
| **Braze** | N/A | N/A |

#### Attribution Modeling

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Single-Touch Attribution** | 7.1 (207 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 7.1 (199 reviews) | Not enough data | 
| **Algorithmic Attribution** | 6.8 (190 reviews) | Not enough data | 
| **Cross-Device Attribution** | 6.8 (189 reviews) | Not enough data | 
| **Offline Attribution** | 6.3 (176 reviews) | Not enough data | 
| **Custom Attribution** | 7.0 (190 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (8 reviews) | Not enough data | 

#### Marketing

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **B2B Attribution** | 7.2 (199 reviews) | Not enough data | 
| **B2C Attribution** | 7.1 (195 reviews) | Not enough data | 
| **Marketing Channels** | 7.3 (211 reviews) | Not enough data | 
| **Integrations** | 7.9 (250 reviews) | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Dashboards** | 7.5 (283 reviews) | Not enough data | 
| **Data Visualizations** | 7.3 (264 reviews) | Not enough data | 
| **Custom Reporting** | 7.0 (250 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Braze** | 7.4/10 | 120 |

#### Platform Basics

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.3 (110 reviews) | 
| **Journey Optimization** | Not enough data | 8.5 (108 reviews) | 

#### Platform Data

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Journey Reporting** | Not enough data | 7.6 (109 reviews) | 
| **Trends Reporting** | Not enough data | 7.4 (103 reviews) | 
| **Dashboards** | Not enough data | 7.6 (110 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.5 (107 reviews) | 

#### Platform Additional Functionality

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Journey Mapping** | Not enough data | 7.7 (105 reviews) | 
| **Integrations** | Not enough data | 7.6 (105 reviews) | 
| **Automated Alerts** | Not enough data | Feature Not Available | 

#### Agentic AI - Customer Journey Analytics

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (31 reviews) | 
| **Cross-system Integration** | Not enough data | 6.6 (31 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (30 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (30 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.9/10 | 471 |
| **Braze** | N/A | N/A |

#### Platform Interoperability

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Close Ecosystem API** | 7.8 (201 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (17 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (17 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (17 reviews) | Not enough data | 
| **Decision Making** | 7.3 (17 reviews) | Not enough data | 

#### Social Functionality

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Social Functionality** | 7.9 (300 reviews) | Not enough data | 

#### Campaign Management

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (348 reviews) | Not enough data | 
| **Campaign Optimization** | 8.3 (320 reviews) | Not enough data | 
| **Reach** | 8.1 (305 reviews) | Not enough data | 
| **Bulk Editing** | 7.8 (284 reviews) | Not enough data | 
| **Batch Uploading** | 7.9 (273 reviews) | Not enough data | 
| **Brand Safety** | 8.3 (264 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (257 reviews) | Not enough data | 
| **Frequency Capping** | 7.9 (238 reviews) | Not enough data | 
| **Budget Pacing** | 7.7 (230 reviews) | Not enough data | 
| **Creative Optimization** | 7.9 (264 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (238 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (220 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.7 (222 reviews) | Not enough data | 

#### Targeting

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Targeting** | 8.3 (294 reviews) | Not enough data | 
| **Retargeting** | 8.3 (282 reviews) | Not enough data | 
| **Geo-Targeting** | 7.8 (255 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (249 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **API / Integrations** | 8.2 (308 reviews) | Not enough data | 
| **Custom Reports** | 8.0 (287 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (300 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (336 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.4 (270 reviews) | Not enough data | 
| **Customization** | 8.3 (302 reviews) | Not enough data | 
| **Workflow Capability** | 8.6 (297 reviews) | Not enough data | 
| **Internationalization** | 8.1 (242 reviews) | Not enough data | 
| **Notifications** | 8.1 (286 reviews) | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 722 |
| **Braze** | N/A | N/A |

#### Page Customization

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Drag and Drop** | 8.2 (586 reviews) | Not enough data | 
| **Templates** | 7.9 (612 reviews) | Not enough data | 
| **Advanced Customization** | 7.8 (530 reviews) | Not enough data | 
| **Content Library** | 7.6 (552 reviews) | Not enough data | 

#### Page Optimization

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **A/B Testing** | 7.6 (425 reviews) | Not enough data | 
| **Mobile Responsive** | 7.8 (529 reviews) | Not enough data | 
| **Web Analytics** | 7.5 (472 reviews) | Not enough data | 
| **SEO** | 7.2 (413 reviews) | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **E-Commerce Integration** | 7.5 (405 reviews) | Not enough data | 
| **Email Marketing Integration** | 8.5 (542 reviews) | Not enough data | 
| **Domain Integration** | 8.2 (515 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **AI Text Generation** | 6.2 (166 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.2/10 | 766 |
| **Braze** | N/A | N/A |

#### Customization

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Custom Fields** | 8.0 (663 reviews) | Not enough data | 
| **Conditional Logic** | 7.5 (553 reviews) | Not enough data | 
| **Multi-page Forms** | 6.8 (464 reviews) | Not enough data | 
| **Design** | 7.4 (653 reviews) | Not enough data | 

#### Additional Functionality

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Embedded Forms** | 7.9 (672 reviews) | Not enough data | 
| **Offline Capability** | 5.7 (423 reviews) | Not enough data | 
| **Notifications** | 7.4 (531 reviews) | Not enough data | 
| **Payments** | 6.2 (433 reviews) | Not enough data | 
| **Mobile Forms** | 7.0 (507 reviews) | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 8.2/10 | 12 |
| **Braze** | 8.5/10 | 15 |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Transactional Messages** | 8.3 (11 reviews) | 8.5 (14 reviews) | 
| **Bulk WhatsApp Messaging** | 7.9 (11 reviews) | 9.0 (13 reviews) | 
| **Conversational Messaging** | 8.0 (11 reviews) | 8.5 (13 reviews) | 
| **Personalization** | 8.5 (11 reviews) | 8.9 (12 reviews) | 
| **Promotional Messages** | 8.0 (11 reviews) | 8.6 (12 reviews) | 
| **Automated Replies** | 8.0 (11 reviews) | 8.3 (12 reviews) | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Segmentation** | 8.5 (11 reviews) | 8.5 (12 reviews) | 
| **API Integration** | 8.3 (11 reviews) | 8.2 (13 reviews) | 
| **WhatsApp Commerce** | 8.2 (11 reviews) | Feature Not Available | 
| **Analytics** | 8.2 (11 reviews) | 8.2 (13 reviews) | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 601 |
| **Braze** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (26 reviews) | Not enough data | 
| **Decision Making** | 7.2 (26 reviews) | Not enough data | 

#### Attribution

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Lead Opportunity** | 8.1 (433 reviews) | Not enough data | 
| **Lead Assignment** | 8.2 (410 reviews) | Not enough data | 
| **Pipeline Acceleration** | 8.0 (392 reviews) | Not enough data | 

#### Discovery

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Lead Management** | 8.1 (444 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.2 (451 reviews) | Not enough data | 
| **Lead Context** | 8.0 (400 reviews) | Not enough data | 

#### Management

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Conversion Viability** | 8.0 (385 reviews) | Not enough data | 
| **Workflow** | 8.3 (427 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Data Synchronization** | 8.1 (406 reviews) | Not enough data | 
| **Analysis** | 8.1 (435 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Braze** | 6.3/10 | 34 |

#### Agentic AI - Personalization

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (33 reviews) | 
| **Cross-system Integration** | Not enough data | 6.2 (32 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (32 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.3 (33 reviews) | 
| **Proactive Assistance** | Not enough data | 6.2 (32 reviews) | 
| **Decision Making** | Not enough data | 6.2 (32 reviews) | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Braze** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.7/10 | 464 |
| **Braze** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (19 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (19 reviews) | Not enough data | 

#### Data Sourcing

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Data Sourcing** | 7.8 (286 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 7.9 (314 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 7.8 (270 reviews) | Not enough data | 
| **Interactive Dashboards** | 7.9 (309 reviews) | Not enough data | 
| **Data Segmentation** | 8.1 (331 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Lead Scoring** | 8.0 (293 reviews) | Not enough data | 
| **Opportunity Scoring** | 7.8 (277 reviews) | Not enough data | 
| **Risk Analysis** | 7.3 (241 reviews) | Not enough data | 
| **Live Forecasting** | 7.4 (267 reviews) | Not enough data | 

#### Sales Management

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Live Pipeline Management** | 8.2 (319 reviews) | Not enough data | 
| **Sales Gamification** | 7.6 (181 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.0 (305 reviews) | Not enough data | 
| **Activity Tracking** | 8.3 (350 reviews) | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Braze** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Braze** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Braze** | N/A | N/A |

#### Marketing Distribution

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Braze** | 7.5/10 | 551 |

#### Analysis

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Application Attribution** | Not enough data | 7.5 (381 reviews) | 
| **Campaign Analysis** | Not enough data | 7.7 (473 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 7.1 (342 reviews) ✓ Verified | 
| **Custom Dashboards** | Not enough data | 6.9 (374 reviews) ✓ Verified | 

#### Campaigns

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 7.5 (329 reviews) ✓ Verified | 
| **Push Notifications** | Not enough data | 9.0 (466 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 7.6 (311 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 6.6 (232 reviews) | 
| **Email Campaigns** | Not enough data | 8.9 (445 reviews) ✓ Verified | 
| **Audience Segmentation** | Not enough data | 8.7 (468 reviews) ✓ Verified | 

#### Engagement

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 7.5 (268 reviews) | 

#### Platform

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Optimization** | Not enough data | 8.3 (390 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 8.2 (369 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.9 (323 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (44 reviews) | 
| **Multi-step Planning** | Not enough data | 6.7 (42 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (40 reviews) | 
| **Adaptive Learning** | Not enough data | 6.6 (40 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (41 reviews) | 
| **Decision Making** | Not enough data | 6.6 (42 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Braze** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | ActiveCampaign | Braze | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder)

**Unique to ActiveCampaign (13):** [CRM Software](https://www.g2.com/categories/crm), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)

**Unique to Braze (6):** [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | ActiveCampaign | Braze | 
|---|---|---|
| **Small-Business** | 91.9% | 16.7% | 
| **Mid-Market** | 7.2% | 55.8% | 
| **Enterprise** | 1.0% | 27.5% | 

### By Industry

#### ActiveCampaign

- **Marketing and Advertising:** 14.4%
- **Health, Wellness and Fitness:** 11.3%
- **Professional Training & Coaching:** 9.2%
- **E-Learning:** 4.5%
- **Computer Software:** 3.3%
- **Information Technology and Services:** 3.2%
- **Financial Services:** 3.2%
- **Education Management:** 2.9%
- **Management Consulting:** 2.6%
- **Real Estate:** 2.6%
- **Other:** 42.9%

#### Braze

- **Financial Services:** 12.6%
- **Marketing and Advertising:** 7.2%
- **Information Technology and Services:** 6.1%
- **Health, Wellness and Fitness:** 6.0%
- **Retail:** 5.5%
- **Food & Beverages:** 5.4%
- **Entertainment:** 4.9%
- **Computer Software:** 3.6%
- **Consumer Goods:** 3.1%
- **Consumer Services:** 2.7%
- **Other:** 42.9%

---
## Alternatives

### Alternatives to ActiveCampaign

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2562 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14748 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4461 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1202 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5420 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1185 reviews)

### Alternatives to Braze

- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (621 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4461 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1202 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (567 reviews)

---
## Top Discussions

### ActiveCampaign

- Title: [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) — 20 comments
  > **Top comment:** "Email Marketing. "
- Title: [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) — 7 comments
  > **Top comment:** "YES, for an additional charge"
- Title: [Is anyone able to tell me how to increase my conversion rate?](https://www.g2.com/discussions/is-anyone-able-to-tell-me-how-to-increase-my-conversion-rate) — 6 comments, 1 upvote
  > **Top comment:** "Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and..."
- Title: [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Max -  I'll paste the official AC definition here and then comment with an example:

"a Goal action is a way to move a contact to another location..."
- Title: [Why doesn't anyone have a YouTube channel exhausting all the uses and capabilities of ActiveCampaign? I would love to see a channel and I'd love to see the AC Consultants hosting their own meetups and pushing the platform but I guess that is just me!](https://www.g2.com/discussions/why-doesn-t-anyone-have-a-youtube-channel-exhausting-all-the-uses-and-capabilities-of-activecampaign-i-would-love-to-see-a-channel-and-i-d-love-to-see-the-ac-consultants-hosting-their-own-meetups-and-pushing-the-platform-but-i-guess-that-is-just-me) — 4 comments, 1 upvote
  > **Top comment:** "You're not alone, I'd love that too!"

### Braze

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/activecampaign-vs-braze)