# ActiveCampaign vs Bigin by Zoho CRM Comparison
---
## AI Generated Summary
- **G2 reviewers report** that both ActiveCampaign and Bigin by Zoho CRM offer solid user experiences, but Bigin stands out with its **user-friendly interface**. Users appreciate how easy it is to navigate, especially for pipeline management, which helps in tracking leads and deals effectively.
- **According to verified reviews** , ActiveCampaign excels in **email marketing** , receiving high praise for its robust features. Users highlight the convenience of setting up direct email campaigns and the ability to tag contacts efficiently, making it a favorite for those focused on marketing automation.
- **Reviewers mention** that Bigin by Zoho CRM shines in **automation features** , which significantly reduce manual tasks. Users have noted how the platform manages reminders and follow-ups automatically, enhancing workflow efficiency and allowing teams to focus on more strategic activities.
- **Users say** that ActiveCampaign's **support resources** are excellent, with many finding the help and support pages very useful. This aspect is crucial for users who may need assistance during implementation or when troubleshooting issues.
- **G2 reviewers highlight** that while both products cater well to small businesses, ActiveCampaign has a slight edge in **campaign management** , with users appreciating its ability to streamline marketing efforts through advanced tagging and segmentation capabilities.
- **According to recent feedback** , Bigin by Zoho CRM is particularly recommended for industries like real estate, where its **pipeline management** features are tailored to meet specific needs, making it a go-to choice for users in that sector looking for clarity and efficiency in lead handling.



| | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 14,707 | 845 | 
| **Largest Market Segment** | Small-Business (91.9% of reviews) | Small-Business (90.4% of reviews) | 
| **Entry Level Price** | Starting at $15.00 Per Month | $0.00 | 

---
## Top Pros & Cons

### ActiveCampaign

Pros:
- Ease of Use (1270 reviews)
- Automation (1254 reviews)

Cons:
- Learning Curve (601 reviews)
- Missing Features (535 reviews)

### Bigin by Zoho CRM

Pros:
- Ease of Use (256 reviews)
- Simple (133 reviews)

Cons:
- Missing Features (81 reviews)
- Limited Features (75 reviews)

---
## Ratings Comparison
| Rating | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
  | **Meets Requirements** | 8.8 (11230 reviews) | 8.6 (761 reviews) | 
  | **Ease of Use** | 8.2 (11350 reviews) | 9.1 (780 reviews) | 
  | **Ease of Setup** | 8.0 (7285 reviews) | 8.8 (674 reviews) | 
  | **Ease of Admin** | 8.4 (6357 reviews) | 8.8 (453 reviews) | 
  | **Quality of Support** | 8.5 (10395 reviews) | 8.5 (686 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (6214 reviews) | 8.6 (429 reviews) | 
  | **Product Direction (% positive)** | 8.2 (10617 reviews) | 9.4 (741 reviews) | 

---
## Pricing

### ActiveCampaign

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $15.00 Per Month

Description: Get started with personalized marketing campaigns.

Key Features:
- 5 actions per automation 
- Basic & Inline Forms
- Site Tracking

[Browse all 4 editions](https://www.g2.com/products/activecampaign/pricing)

#### Free Trial

Yes

### Bigin by Zoho CRM

#### Entry-Level Pricing

Plan: Free Edition

Price: $0.00

Description: Single user

Key Features:
- Single Pipeline
- 500 Records
- Contacts, Products, and Activity Management

[Browse all 4 editions](https://www.g2.com/products/bigin-by-zoho-crm/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 3777 |
| **Bigin by Zoho CRM** | 8.0/10 | 655 |

#### Sales Force Automation

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Contact & Account Management** | 8.2 (2115 reviews) ✓ Verified | 8.8 (501 reviews) | 
| **Partner Relationship Mgmt. (PRM)** | 7.0 (1022 reviews) | Feature Not Available | 
| **Opportunity & Pipeline Mgmt.** | 7.9 (1771 reviews) ✓ Verified | 8.9 (527 reviews) | 
| **Task / Activity Management** | 7.7 (1689 reviews) ✓ Verified | 8.7 (478 reviews) | 
| **Territory & Quota Management** | 7.0 (1224 reviews) ✓ Verified | Feature Not Available | 
| **Desktop Integration** | 7.6 (1436 reviews) ✓ Verified | 8.2 (418 reviews) | 
| **Product & Price List Management** | 7.0 (1210 reviews) ✓ Verified | 8.2 (407 reviews) | 
| **Quote & Order Management** | 6.9 (1142 reviews) ✓ Verified | 7.9 (369 reviews) | 
| **Customer Contract Management** | 7.3 (1285 reviews) ✓ Verified | Feature Not Available | 

#### Marketing Automation

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Email Marketing** | 9.0 (2328 reviews) ✓ Verified | 8.0 (400 reviews) | 
| **Campaign Management** | 8.8 (2213 reviews) ✓ Verified | 7.9 (386 reviews) | 
| **Lead Management** | 8.5 (2157 reviews) ✓ Verified | 8.6 (456 reviews) | 
| **Marketing ROI Analytics** | 7.8 (1487 reviews) ✓ Verified | 7.6 (376 reviews) | 

#### Customer Support

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Case Management** | 7.6 (1474 reviews) ✓ Verified | 8.0 (390 reviews) | 
| **Customer Support Portal** | 7.7 (1632 reviews) ✓ Verified | 7.9 (383 reviews) | 
| **Knowledge Base** | 7.9 (1767 reviews) ✓ Verified | 8.0 (375 reviews) | 
| **Call Center Features** | 7.0 (1327 reviews) ✓ Verified | 7.6 (375 reviews) | 
| **Support Analytics** | 7.5 (1455 reviews) ✓ Verified | 8.0 (363 reviews) | 

#### Reporting & Analytics

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Reporting** | 7.7 (1960 reviews) ✓ Verified | 8.2 (369 reviews) | 
| **Dashboards** | 7.9 (2148 reviews) ✓ Verified | 8.4 (394 reviews) | 
| **Forecasting** | 7.1 (1293 reviews) ✓ Verified | 7.9 (331 reviews) | 

#### Mobile & Social

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Social Collaboration Features** | 7.3 (1227 reviews) ✓ Verified | 7.7 (342 reviews) | 
| **Social Network Integration** | 7.3 (1331 reviews) ✓ Verified | 7.4 (345 reviews) | 
| **Mobile User Support** | 7.1 (1374 reviews) ✓ Verified | 8.2 (355 reviews) | 

#### Platform

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Customization** | 7.8 (1998 reviews) ✓ Verified | 8.2 (429 reviews) | 
| **Workflow Capability** | 8.0 (1949 reviews) ✓ Verified | 8.4 (434 reviews) | 
| **User, Role, and Access Management** | 8.1 (2036 reviews) ✓ Verified | 8.6 (407 reviews) | 
| **Internationalization** | 7.3 (1455 reviews) ✓ Verified | 8.0 (368 reviews) | 
| **Sandbox / Test Environments** | 7.0 (1352 reviews) ✓ Verified | Feature Not Available | 
| **Document & Content Mgmt.** | Feature Not Available | 8.0 (320 reviews) | 
| **Performance and Reliability** | 8.2 (2107 reviews) ✓ Verified | 8.9 (405 reviews) | 
| **Output Document Generation** | 7.4 (1478 reviews) ✓ Verified | Feature Not Available | 

#### Integration

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (1934 reviews) ✓ Verified | 8.4 (346 reviews) | 
| **Integration APIs** | 8.1 (1937 reviews) ✓ Verified | 8.0 (346 reviews) | 
| **Breadth of Partner Applications** | 7.8 (1639 reviews) ✓ Verified | 7.9 (327 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **AI Text Generation** | 6.1 (649 reviews) | Feature Not Available | 

#### Agentic AI - CRM

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (89 reviews) | 7.5 (69 reviews) | 
| **Multi-step Planning** | 6.5 (88 reviews) | 7.7 (69 reviews) | 
| **Cross-system Integration** | 6.7 (90 reviews) | 7.8 (73 reviews) | 
| **Adaptive Learning** | 6.3 (86 reviews) | 7.5 (68 reviews) | 
| **Natural Language Interaction** | 6.5 (88 reviews) | 7.1 (69 reviews) | 
| **Proactive Assistance** | 6.6 (87 reviews) | 7.6 (69 reviews) | 
| **Decision Making** | 6.6 (88 reviews) | 7.7 (71 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 7474 |
| **Bigin by Zoho CRM** | N/A | N/A |

#### Email Marketing

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Building and Personalizing Emails** | 8.7 (6505 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.9 (6338 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.5 (6145 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.8 (5797 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Landing Pages and Forms** | 7.4 (4396 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.9 (4078 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.8 (3539 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 8.1 (4867 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.8 (3470 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Marketing Lead Database** | 8.3 (4376 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.0 (3964 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.5 (5128 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.0 (3492 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.5 (4365 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.1 (4004 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.2 (3797 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.0 (3583 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Program Management** | 8.0 (3491 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.8 (3106 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.2 (2637 reviews) | Not enough data | 
| **Budgeting** | 6.8 (2337 reviews) ✓ Verified | Not enough data | 

#### Social

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Social Listening** | 6.9 (2323 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.3 (2679 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.3 (2549 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.1 (2441 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.0 (2400 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Basic Reporting** | 8.1 (5209 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.6 (3589 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.2 (2919 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.1 (2724 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.9 (2442 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Customization ** | 7.9 (3732 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.2 (3555 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.3 (3706 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.5 (2401 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.0 (2133 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.4 (3739 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.5 (2427 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (221 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (220 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (219 reviews) | Not enough data | 
| **Adaptive Learning** | 6.5 (217 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (221 reviews) | Not enough data | 
| **Decision Making** | 6.5 (219 reviews) | Not enough data | 

#### Integration

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (3757 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (3664 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.8 (3145 reviews) ✓ Verified | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.6/10 | 1884 |
| **Bigin by Zoho CRM** | N/A | N/A |

#### Messenger

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Sequencing** | 7.4 (1124 reviews) | Not enough data | 
| **AI** | 5.9 (976 reviews) | Not enough data | 
| **Live Chat** | 6.6 (1002 reviews) | Not enough data | 
| **Customization Interface** | 6.9 (1044 reviews) | Not enough data | 

#### Channels

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Social Media** | 6.4 (988 reviews) | Not enough data | 
| **Website** | 7.3 (1173 reviews) | Not enough data | 
| **Text Message (SMS)** | 6.0 (915 reviews) | Not enough data | 
| **Voice Assistants** | 5.5 (832 reviews) | Not enough data | 
| **Other** | 6.0 (839 reviews) | Not enough data | 

#### Customers

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Targeting** | 7.6 (1234 reviews) | Not enough data | 
| **Profiles** | 7.4 (1156 reviews) | Not enough data | 
| **Analytics** | 7.6 (1294 reviews) | Not enough data | 
| **Lead Gathering** | 7.6 (1235 reviews) | Not enough data | 
| **Sales Conversion** | 7.2 (1182 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (30 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (30 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (29 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (30 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.9 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (29 reviews) | Not enough data | 
| **Decision Making** | 6.2 (29 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Bigin by Zoho CRM** | N/A | N/A |

#### Lead Generation

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Bigin by Zoho CRM** | N/A | N/A |

#### Diagnosis

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **IP Address ** | Not enough data | Not enough data | 
| **Domains** | Not enough data | Not enough data | 
| **Content ** | Not enough data | Not enough data | 
| **Policy Compliance** | Not enough data | Not enough data | 

#### Tracking

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Processing Time** | Not enough data | Not enough data | 
| **Placement ** | Not enough data | Not enough data | 
| **Open Rate** | Not enough data | Not enough data | 
| **Time to Open** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Domain Reputation** | Not enough data | Not enough data | 
| **Brand Reputation** | Not enough data | Not enough data | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.9/10 | 861 |
| **Bigin by Zoho CRM** | 8.0/10 | 191 |

#### Integrated Workflows

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Task Management** | 7.1 (605 reviews) | 8.6 (166 reviews) | 
| **Email Tracking/Automation** | 8.6 (782 reviews) | 8.3 (171 reviews) | 
| **Calls and Voice** | 6.3 (499 reviews) | 7.7 (148 reviews) | 
| **Other Outreach Options ** | 6.7 (525 reviews) | 8.0 (140 reviews) | 
| **CRM Integration** | 7.6 (632 reviews) | 8.7 (160 reviews) | 
| **Calendar** | 6.9 (544 reviews) | 8.2 (171 reviews) | 
| **Shared Records** | 6.9 (516 reviews) | 8.4 (154 reviews) | 

#### Repeatability and Reportability

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Content Management** | 7.5 (623 reviews) | 8.0 (144 reviews) | 
| **Workflow Management** | 7.5 (621 reviews) | 8.5 (156 reviews) | 
| **Workflow Performance** | 7.4 (585 reviews) | 8.4 (143 reviews) | 
| **Sales Coaching and Insights** | 6.7 (516 reviews) | Feature Not Available | 
| **Gamification** | 6.0 (472 reviews) | 7.0 (137 reviews) | 

#### AI and Automation

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Lead Prioritization** | 7.1 (557 reviews) | 8.1 (146 reviews) | 
| **Lead Scoring** | 7.1 (559 reviews) | 7.8 (142 reviews) | 
| **Best Time of Day Scheduling** | 7.2 (565 reviews) | 7.3 (139 reviews) | 
| **Buyer Intelligence** | 6.6 (498 reviews) | 7.4 (142 reviews) | 
| **Machine Learning** | 6.4 (476 reviews) | 6.7 (140 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **AI Text Generation** | 6.1 (415 reviews) | Feature Not Available | 

#### Agentic AI - Sales Engagement

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (35 reviews) | 7.8 (23 reviews) | 
| **Multi-step Planning** | 6.7 (35 reviews) | 8.0 (22 reviews) | 
| **Cross-system Integration** | 7.0 (35 reviews) | 8.3 (23 reviews) | 
| **Adaptive Learning** | 6.5 (35 reviews) | 7.9 (22 reviews) | 
| **Natural Language Interaction** | 6.6 (35 reviews) | 8.0 (20 reviews) | 
| **Proactive Assistance** | 6.6 (35 reviews) | 8.0 (22 reviews) | 
| **Decision Making** | 6.9 (35 reviews) | 8.1 (24 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 581 |
| **Bigin by Zoho CRM** | N/A | N/A |

#### Visitor Behavior

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Monitoring** | 7.6 (409 reviews) | Not enough data | 
| **Targeting** | 7.9 (399 reviews) | Not enough data | 
| **Guided Selling** | 7.1 (355 reviews) | Not enough data | 

#### Templates

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Library** | 7.3 (411 reviews) | Not enough data | 
| **Customization** | 8.0 (439 reviews) | Not enough data | 
| **Optimization** | 7.8 (411 reviews) | Not enough data | 

#### Personalization

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Recommendation** | 7.6 (400 reviews) | Not enough data | 
| **Content** | 7.6 (404 reviews) | Not enough data | 
| **Cart Abandonment** | 7.2 (360 reviews) | Not enough data | 
| **Search** | 7.1 (346 reviews) | Not enough data | 
| **Personalization Engine** | 7.3 (336 reviews) | Not enough data | 
| **Product Recommendations** | 7.1 (324 reviews) | Not enough data | 
| **A/B Testing** | 7.4 (346 reviews) | Not enough data | 
| **Personalized Messaging** | 8.0 (396 reviews) | Not enough data | 

#### Multichannel

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Web** | 7.4 (379 reviews) | Not enough data | 
| **Email** | 8.5 (463 reviews) | Not enough data | 
| **Mobile** | 7.6 (419 reviews) | Not enough data | 

#### Administration 

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Marketing Campaigns** | 8.5 (481 reviews) | Not enough data | 
| **Reports & Analytics** | 7.9 (469 reviews) | Not enough data | 
| **User Data** | 7.9 (439 reviews) | Not enough data | 
| **Integrations** | 8.0 (461 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Natural Language Interaction** | 7.6 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (13 reviews) | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.1/10 | 2444 |
| **Bigin by Zoho CRM** | N/A | N/A |

#### Templates

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Text and Themes** | 7.7 (2021 reviews) | Not enough data | 
| **Stock Images** | 6.3 (1516 reviews) | Not enough data | 
| **Proofing** | 7.0 (1617 reviews) | Not enough data | 
| **Mobile Responsive** | 7.6 (1681 reviews) | Not enough data | 

#### Edit

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Pre-Made** | 7.4 (1755 reviews) | Not enough data | 
| **Build** | 8.0 (1969 reviews) | Not enough data | 
| **HTML** | 7.4 (1663 reviews) | Not enough data | 

#### Logistics

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Analytics** | 7.8 (1818 reviews) | Not enough data | 
| **Issues** | 7.0 (1581 reviews) | Not enough data | 
| **Integrations** | 7.8 (1776 reviews) | Not enough data | 
| **Shareable Link** | 7.8 (1544 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **AI Text Generation** | 6.0 (839 reviews) | Not enough data | 
| **AI Text Summarization** | 6.1 (675 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (109 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (108 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.8/10 | 248 |
| **Bigin by Zoho CRM** | N/A | N/A |

#### Text Messaging

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Bulk SMS** | 7.5 (161 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 6.9 (141 reviews) | Not enough data | 
| **Text Scheduler** | 7.6 (155 reviews) | Not enough data | 
| **Automatic Replies** | 7.6 (144 reviews) | Not enough data | 
| **Automatic URL Shortening** | 7.3 (132 reviews) | Not enough data | 
| **MMS Marketing** | Feature Not Available | Not enough data | 
| **Personalization** | 8.2 (171 reviews) | Not enough data | 
| **Transactional SMS** | 7.1 (144 reviews) | Not enough data | 

#### SMS Platform

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Reporting** | 7.7 (156 reviews) | Not enough data | 
| **Automation** | 8.8 (174 reviews) | Not enough data | 
| **White Label** | 7.6 (130 reviews) | Not enough data | 
| **Text-to-Landline** | 6.8 (123 reviews) | Not enough data | 
| **Short Codes** | 7.0 (125 reviews) | Not enough data | 
| **API Integration** | 8.0 (146 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | 8.4 (20 reviews) | Not enough data | 
| **Multi-step Planning** | 8.5 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (20 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.3 (20 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (20 reviews) | Not enough data | 
| **Decision Making** | 8.2 (20 reviews) | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 255 |
| **Bigin by Zoho CRM** | N/A | N/A |

#### Design and Customization

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Pre-Designed Templates** | 7.7 (202 reviews) | Not enough data | 
| **Pop-Up Types** | 7.6 (197 reviews) | Not enough data | 
| **No-Code Customization** | 8.1 (179 reviews) | Not enough data | 
| **Mobile Optimized** | 8.0 (189 reviews) | Not enough data | 

#### Campaigns

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Targeting** | 7.9 (168 reviews) | Not enough data | 
| **Triggered Campaigns** | 8.3 (179 reviews) | Not enough data | 
| **A/B Testing** | 7.9 (146 reviews) | Not enough data | 
| **Analytics** | 7.8 (180 reviews) | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **CRM/Email Integrations** | 8.1 (172 reviews) | Not enough data | 
| **WCM Integrations** | 6.7 (115 reviews) | Not enough data | 
| **E-Commerce Integrations** | 7.9 (130 reviews) | Not enough data | 
| **Social Media Integrations** | 7.3 (143 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **AI Text Generation** | 6.1 (64 reviews) | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (15 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 348 |
| **Bigin by Zoho CRM** | N/A | N/A |

#### Attribution Modeling

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Single-Touch Attribution** | 7.1 (207 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 7.1 (199 reviews) | Not enough data | 
| **Algorithmic Attribution** | 6.8 (190 reviews) | Not enough data | 
| **Cross-Device Attribution** | 6.8 (189 reviews) | Not enough data | 
| **Offline Attribution** | 6.3 (176 reviews) | Not enough data | 
| **Custom Attribution** | 7.0 (190 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (8 reviews) | Not enough data | 

#### Marketing

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **B2B Attribution** | 7.2 (199 reviews) | Not enough data | 
| **B2C Attribution** | 7.1 (195 reviews) | Not enough data | 
| **Marketing Channels** | 7.3 (211 reviews) | Not enough data | 
| **Integrations** | 7.9 (250 reviews) | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Dashboards** | 7.5 (283 reviews) | Not enough data | 
| **Data Visualizations** | 7.3 (264 reviews) | Not enough data | 
| **Custom Reporting** | 7.0 (250 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.9/10 | 470 |
| **Bigin by Zoho CRM** | N/A | N/A |

#### Platform Interoperability

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Close Ecosystem API** | 7.8 (200 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (16 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (16 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (16 reviews) | Not enough data | 
| **Decision Making** | 7.4 (16 reviews) | Not enough data | 

#### Social Functionality

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Social Functionality** | 7.9 (299 reviews) | Not enough data | 

#### Campaign Management

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (347 reviews) | Not enough data | 
| **Campaign Optimization** | 8.3 (319 reviews) | Not enough data | 
| **Reach** | 8.1 (304 reviews) | Not enough data | 
| **Bulk Editing** | 7.8 (283 reviews) | Not enough data | 
| **Batch Uploading** | 7.9 (272 reviews) | Not enough data | 
| **Brand Safety** | 8.3 (263 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (256 reviews) | Not enough data | 
| **Frequency Capping** | 7.9 (237 reviews) | Not enough data | 
| **Budget Pacing** | 7.7 (229 reviews) | Not enough data | 
| **Creative Optimization** | 7.9 (263 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (237 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (219 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.7 (221 reviews) | Not enough data | 

#### Targeting

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Targeting** | 8.3 (293 reviews) | Not enough data | 
| **Retargeting** | 8.3 (281 reviews) | Not enough data | 
| **Geo-Targeting** | 7.8 (254 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (248 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **API / Integrations** | 8.2 (307 reviews) | Not enough data | 
| **Custom Reports** | 8.0 (286 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (299 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (335 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.4 (269 reviews) | Not enough data | 
| **Customization** | 8.3 (301 reviews) | Not enough data | 
| **Workflow Capability** | 8.6 (296 reviews) | Not enough data | 
| **Internationalization** | 8.1 (241 reviews) | Not enough data | 
| **Notifications** | 8.1 (285 reviews) | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 721 |
| **Bigin by Zoho CRM** | N/A | N/A |

#### Page Customization

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Drag and Drop** | 8.2 (585 reviews) | Not enough data | 
| **Templates** | 7.9 (611 reviews) | Not enough data | 
| **Advanced Customization** | 7.8 (529 reviews) | Not enough data | 
| **Content Library** | 7.6 (551 reviews) | Not enough data | 

#### Page Optimization

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **A/B Testing** | 7.6 (424 reviews) | Not enough data | 
| **Mobile Responsive** | 7.8 (528 reviews) | Not enough data | 
| **Web Analytics** | 7.5 (471 reviews) | Not enough data | 
| **SEO** | 7.2 (412 reviews) | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **E-Commerce Integration** | 7.5 (404 reviews) | Not enough data | 
| **Email Marketing Integration** | 8.5 (541 reviews) | Not enough data | 
| **Domain Integration** | 8.2 (514 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **AI Text Generation** | 6.2 (165 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Cross-system Integration** | 6.7 (21 reviews) | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.2/10 | 765 |
| **Bigin by Zoho CRM** | N/A | N/A |

#### Customization

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Custom Fields** | 8.0 (662 reviews) | Not enough data | 
| **Conditional Logic** | 7.5 (552 reviews) | Not enough data | 
| **Multi-page Forms** | 6.8 (463 reviews) | Not enough data | 
| **Design** | 7.4 (652 reviews) | Not enough data | 

#### Additional Functionality

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Embedded Forms** | 7.9 (671 reviews) | Not enough data | 
| **Offline Capability** | 5.7 (422 reviews) | Not enough data | 
| **Notifications** | 7.4 (530 reviews) | Not enough data | 
| **Payments** | 6.2 (432 reviews) | Not enough data | 
| **Mobile Forms** | 7.0 (506 reviews) | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 8.4/10 | 11 |
| **Bigin by Zoho CRM** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Transactional Messages** | 8.5 (10 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 8.0 (10 reviews) | Not enough data | 
| **Conversational Messaging** | 8.2 (10 reviews) | Not enough data | 
| **Personalization** | 8.7 (10 reviews) | Not enough data | 
| **Promotional Messages** | 8.2 (10 reviews) | Not enough data | 
| **Automated Replies** | 8.2 (10 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Segmentation** | 8.7 (10 reviews) | Not enough data | 
| **API Integration** | 8.7 (10 reviews) | Not enough data | 
| **WhatsApp Commerce** | 8.5 (10 reviews) | Not enough data | 
| **Analytics** | 8.5 (10 reviews) | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 601 |
| **Bigin by Zoho CRM** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (26 reviews) | Not enough data | 
| **Decision Making** | 7.2 (26 reviews) | Not enough data | 

#### Attribution

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Lead Opportunity** | 8.1 (433 reviews) | Not enough data | 
| **Lead Assignment** | 8.2 (410 reviews) | Not enough data | 
| **Pipeline Acceleration** | 8.0 (392 reviews) | Not enough data | 

#### Discovery

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Lead Management** | 8.1 (444 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.2 (451 reviews) | Not enough data | 
| **Lead Context** | 8.0 (400 reviews) | Not enough data | 

#### Management

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Conversion Viability** | 8.0 (385 reviews) | Not enough data | 
| **Workflow** | 8.3 (427 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Data Synchronization** | 8.1 (406 reviews) | Not enough data | 
| **Analysis** | 8.1 (435 reviews) | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Bigin by Zoho CRM** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Bigin by Zoho CRM** | 8.1/10 | 114 |

#### Agentic AI - Sales Performance Management

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (12 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.3 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 8.8 (12 reviews) | 

#### Incentives

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Badges** | Not enough data | 7.6 (90 reviews) | 
| **Triggers** | Not enough data | 8.0 (96 reviews) | 
| **Commission Calculator** | Not enough data | 7.0 (92 reviews) | 
| **Leaderboards** | Not enough data | 7.7 (92 reviews) | 

#### Personalization

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Profiles** | Not enough data | 8.3 (98 reviews) | 
| **Custom Reports** | Not enough data | 8.1 (97 reviews) | 
| **Dashboards** | Not enough data | 8.5 (101 reviews) | 
| **Goal Setting** | Not enough data | 8.2 (94 reviews) | 

#### Administrative

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Integration** | Not enough data | 8.3 (94 reviews) | 
| **Employee Structure** | Not enough data | 8.1 (92 reviews) | 
| **Behavior Monitoring** | Not enough data | Feature Not Available | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Bigin by Zoho CRM** | 7.6/10 | 109 |

#### Agentic AI - Email Tracking

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (13 reviews) | 
| **Multi-step Planning** | Not enough data | 7.3 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (14 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (14 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (13 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (13 reviews) | 
| **Decision Making** | Not enough data | 7.3 (13 reviews) | 

#### Analytics

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Open Rates** | Not enough data | 8.0 (95 reviews) | 
| **Link Activity** | Not enough data | Feature Not Available | 
| **Attachment Activity** | Not enough data | Feature Not Available | 

#### Customizations

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.3 (101 reviews) | 
| **Email Scheduling** | Not enough data | 8.0 (96 reviews) | 
| **Notifications** | Not enough data | 8.3 (100 reviews) | 
| **Email Categorization** | Not enough data | 8.0 (93 reviews) | 
| **Templates** | Not enough data | 8.1 (93 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.7/10 | 464 |
| **Bigin by Zoho CRM** | 8.0/10 | 155 |

#### Agentic AI - Sales Analytics

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (19 reviews) | 8.2 (11 reviews) | 
| **Cross-system Integration** | 8.1 (19 reviews) | 8.2 (12 reviews) | 
| **Adaptive Learning** | 8.1 (19 reviews) | 8.5 (12 reviews) | 
| **Natural Language Interaction** | 7.8 (19 reviews) | 7.9 (12 reviews) | 
| **Proactive Assistance** | 8.3 (19 reviews) | 7.9 (12 reviews) | 

#### Data Sourcing

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Data Sourcing** | 7.8 (286 reviews) | 7.8 (121 reviews) | 
| **Exporting & Sharing Data** | 7.9 (314 reviews) | 8.3 (120 reviews) | 
| **Multi-Device Data Visualization** | 7.8 (270 reviews) | 8.3 (114 reviews) | 
| **Interactive Dashboards** | 7.9 (309 reviews) | 8.3 (115 reviews) | 
| **Data Segmentation** | 8.1 (331 reviews) | 8.2 (116 reviews) | 

#### Predictive Analytics

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Lead Scoring** | 8.0 (293 reviews) | 7.7 (123 reviews) | 
| **Opportunity Scoring** | 7.8 (277 reviews) | 7.7 (122 reviews) | 
| **Risk Analysis** | 7.3 (241 reviews) | 7.3 (118 reviews) | 
| **Live Forecasting** | 7.4 (267 reviews) | 7.8 (125 reviews) | 

#### Sales Management

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Live Pipeline Management** | 8.2 (319 reviews) | 8.8 (132 reviews) | 
| **Sales Gamification** | 7.6 (181 reviews) | 7.6 (124 reviews) | 
| **Account-Based Analytics** | 8.0 (305 reviews) | 8.0 (123 reviews) | 
| **Activity Tracking** | 8.3 (350 reviews) | 8.3 (128 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Bigin by Zoho CRM** | 7.5/10 | 69 |

#### Agentic AI - Outbound Call Tracking

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (10 reviews) | 

#### Calling

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Record Calls** | Not enough data | 7.0 (55 reviews) | 
| **Generate Location** | Not enough data | 6.8 (54 reviews) | 
| **Call Types** | Not enough data | 7.3 (55 reviews) | 
| **Click-to-Call** | Not enough data | 7.3 (54 reviews) | 
| **Auto Dialer** | Not enough data | 6.7 (9 reviews) | 

#### Contacts

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Personalization** | Not enough data | 8.2 (59 reviews) | 
| **Information Locater** | Not enough data | 7.8 (56 reviews) | 
| **Record Prospect Data** | Not enough data | 8.1 (58 reviews) | 

#### Insights

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Notes** | Not enough data | 8.3 (55 reviews) | 
| **Daily Summary** | Not enough data | 8.2 (56 reviews) | 
| **Automated Voicemails** | Not enough data | 6.5 (54 reviews) | 
| **Automated Emails** | Not enough data | 7.6 (59 reviews) | 
| **Sorts Prospects** | Not enough data | 7.8 (54 reviews) | 
| **Automated Note Taking** | Not enough data | 7.2 (9 reviews) | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Bigin by Zoho CRM** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Bigin by Zoho CRM** | N/A | N/A |

#### Marketing Distribution

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Bigin by Zoho CRM** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [CRM Software](https://www.g2.com/categories/crm), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics)

**Unique to ActiveCampaign (15):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)

**Unique to Bigin by Zoho CRM (3):** [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management)


---
## Reviewer Demographics

### By Company Size

| Segment | ActiveCampaign | Bigin by Zoho CRM | 
|---|---|---|
| **Small-Business** | 91.9% | 90.4% | 
| **Mid-Market** | 7.1% | 8.4% | 
| **Enterprise** | 1.0% | 1.2% | 

### By Industry

#### ActiveCampaign

- **Marketing and Advertising:** 14.4%
- **Health, Wellness and Fitness:** 11.3%
- **Professional Training & Coaching:** 9.2%
- **E-Learning:** 4.5%
- **Computer Software:** 3.3%
- **Financial Services:** 3.2%
- **Information Technology and Services:** 3.2%
- **Education Management:** 2.9%
- **Management Consulting:** 2.6%
- **Real Estate:** 2.6%
- **Other:** 43.0%

#### Bigin by Zoho CRM

- **Information Technology and Services:** 10.4%
- **Marketing and Advertising:** 10.0%
- **Computer Software:** 5.8%
- **Consulting:** 5.2%
- **Real Estate:** 4.6%
- **Education Management:** 4.4%
- **Financial Services:** 4.2%
- **Accounting:** 2.8%
- **Construction:** 2.5%
- **Leisure, Travel & Tourism:** 2.4%
- **Other:** 47.6%

---
## Alternatives

### Alternatives to ActiveCampaign

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1356 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2575 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14849 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4627 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1236 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1219 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (237 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5427 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)

### Alternatives to Bigin by Zoho CRM

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13866 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1236 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3089 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25849 reviews)
- [monday CRM](https://www.g2.com/products/monday-crm/reviews) — 4.6/5 stars (1266 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2045 reviews)
- [Less Annoying CRM](https://www.g2.com/products/less-annoying-crm/reviews) — 4.9/5 stars (665 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1158 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1441 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews)

---
## Top Discussions

### ActiveCampaign

- Title: [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) — 20 comments
  > **Top comment:** "Email Marketing. "
- Title: [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) — 7 comments
  > **Top comment:** "YES, for an additional charge"
- Title: [Is anyone able to tell me how to increase my conversion rate?](https://www.g2.com/discussions/is-anyone-able-to-tell-me-how-to-increase-my-conversion-rate) — 6 comments, 1 upvote
  > **Top comment:** "Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and..."
- Title: [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Max -  I'll paste the official AC definition here and then comment with an example:

"a Goal action is a way to move a contact to another location..."
- Title: [Why doesn't anyone have a YouTube channel exhausting all the uses and capabilities of ActiveCampaign? I would love to see a channel and I'd love to see the AC Consultants hosting their own meetups and pushing the platform but I guess that is just me!](https://www.g2.com/discussions/why-doesn-t-anyone-have-a-youtube-channel-exhausting-all-the-uses-and-capabilities-of-activecampaign-i-would-love-to-see-a-channel-and-i-d-love-to-see-the-ac-consultants-hosting-their-own-meetups-and-pushing-the-platform-but-i-guess-that-is-just-me) — 4 comments, 1 upvote
  > **Top comment:** "You're not alone, I'd love that too!"

### Bigin by Zoho CRM

- Title: [Does Bigin integrate with Zoho CRM?](https://www.g2.com/discussions/does-bigin-integrate-with-zoho-crm) — 2 comments, 1 upvote
  > **Top comment:** "Yes it's possible. Make sure to add a user to both Bigin and CRM for the records to be assigned to the same owners after the sync. When the user is not..."
- Title: [What is Zoho Bigin?](https://www.g2.com/discussions/what-is-zoho-bigin) — 2 comments
  > **Top comment:** "It is a CRM, but in a much more simplified version than zohoCRM, yet it is powerful. As a professional experience, I can indicate that it contributes to..."
- Title: [What is Bigin used for?](https://www.g2.com/discussions/what-is-bigin-used-for) — 1 comment
  > **Top comment:** "It is a CRM, a system to improve customer relationships and management, it will facilitate and help you improve follow-up."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/activecampaign-vs-bigin-by-zoho-crm)