Compare ActiveCampaign and Apsis One 
Featured Products
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (63.6% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at €110.00 Per Month
ActiveCampaign
Star Rating
(14,648)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansApsis One
Star Rating
(13)4.3 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €110.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in its automation capabilities, with users praising the flexibility of its workflow builder. This feature allows for the creation of detailed customer journeys based on user behavior, significantly enhancing the efficiency of targeted email campaigns.
- Users say that Apsis One stands out for its GDPR compliance tools, which are particularly beneficial for businesses operating in Europe. Reviewers appreciate the built-in consent management and data tracking features, making it a reliable choice for those focused on compliance.
- According to verified reviews, ActiveCampaign's overall user satisfaction is notably high, reflected in its strong G2 Score. Users highlight the platform's ability to integrate CRM functionalities, enabling personalized campaigns and effective customer journey tracking.
- Reviewers mention that Apsis One offers an intuitive email editor that enhances campaign efficiency. Users enjoy the ability to save reusable templates, which streamlines the email creation process and reduces the time spent on repetitive tasks.
- G2 reviewers highlight that while ActiveCampaign has a robust feature set, some users find it challenging to configure the platform to meet their specific workflow needs. This can lead to a steeper learning curve for new users compared to Apsis One, which is noted for its simpler initial setup.
- Users report that ActiveCampaign's support quality is commendable, with a score that reflects its responsiveness and helpfulness. In contrast, Apsis One also receives positive feedback for support, but users feel that ActiveCampaign's extensive resources and community engagement provide an edge in troubleshooting and guidance.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Apsis One
Send
Starting at €110.00
Per Month
Create personalised email & SMS campaigns with enriched customer data, Zapier-powered workflows, and smart segmentation to grow and engage your audience effortlessly.
- Email & SMS Campaigns
- Drag & Drop segmentation builder
- Zapier - integrate and connect
Free Trial
ActiveCampaign
Free Trial is available
Apsis One
Free Trial is available
Ratings
Meets Requirements
8.8
11,162
9.5
7
Ease of Use
8.2
11,278
8.8
7
Ease of Setup
8.0
7,212
Not enough data
Ease of Admin
8.4
6,335
Not enough data
Quality of Support
8.5
10,332
8.8
7
Has the product been a good partner in doing business?
8.8
6,193
Not enough data
Product Direction (% positive)
8.2
10,564
10.0
6
Features by Category
Sales Force Automation
8.2
2107
|
Verified
Not enough data
7.0
1018
Not enough data
7.9
1765
|
Verified
Not enough data
7.7
1682
|
Verified
Not enough data
7.0
1220
|
Verified
Not enough data
7.6
1431
|
Verified
Not enough data
7.0
1206
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1280
|
Verified
Not enough data
Marketing Automation
9.0
2318
|
Verified
Not enough data
8.8
2206
|
Verified
Not enough data
8.5
2151
|
Verified
Not enough data
7.8
1483
|
Verified
Not enough data
Customer Support
7.6
1470
|
Verified
Not enough data
7.7
1628
|
Verified
Not enough data
7.9
1762
|
Verified
Not enough data
7.0
1323
|
Verified
Not enough data
7.5
1450
|
Verified
Not enough data
Reporting & Analytics
7.7
1953
|
Verified
Not enough data
7.9
2144
|
Verified
Not enough data
7.1
1289
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1989
|
Verified
Not enough data
8.0
1943
|
Verified
Not enough data
8.1
2031
|
Verified
Not enough data
7.3
1453
|
Verified
Not enough data
7.0
1349
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
2102
|
Verified
Not enough data
7.5
1476
|
Verified
Not enough data
Integration
8.1
1930
|
Verified
Not enough data
8.1
1936
|
Verified
Not enough data
7.8
1636
|
Verified
Not enough data
Generative AI
6.1
644
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6481
|
Verified
8.3
6
8.9
6314
|
Verified
8.9
6
8.5
6135
|
Verified
9.2
6
8.8
5777
|
Verified
9.2
6
Online Marketing
7.4
4389
|
Verified
7.5
6
7.9
4072
|
Verified
8.6
6
7.8
3532
|
Verified
8.9
6
8.1
4862
|
Verified
7.0
5
7.8
3466
|
Verified
Feature Not Available
Lead Management
8.3
4361
|
Verified
9.2
6
8.0
3960
|
Verified
8.6
6
8.5
5112
|
Verified
8.9
6
8.0
3487
|
Verified
7.8
6
8.5
4354
|
Verified
8.3
6
8.1
3998
|
Verified
8.3
6
8.2
3792
|
Verified
Feature Not Available
8.0
3572
|
Verified
8.1
6
Campaign Management
8.0
3485
|
Verified
Feature Not Available
7.8
3101
|
Verified
7.3
5
7.2
2632
9.0
5
6.8
2332
|
Verified
Feature Not Available
Social
6.9
2319
|
Verified
Feature Not Available
7.3
2675
|
Verified
Feature Not Available
7.3
2545
|
Verified
Feature Not Available
7.1
2438
|
Verified
Feature Not Available
7.0
2396
|
Verified
Feature Not Available
Reporting & Analytics
8.1
5191
|
Verified
8.9
6
7.6
3585
|
Verified
8.3
5
7.2
2916
|
Verified
Feature Not Available
7.1
2721
|
Verified
Feature Not Available
6.9
2439
|
Verified
Feature Not Available
Platform
7.9
3720
|
Verified
9.2
6
8.2
3530
|
Verified
Feature Not Available
8.3
3703
|
Verified
8.9
6
7.5
2399
|
Verified
7.0
5
7.0
2131
|
Verified
Feature Not Available
8.4
3722
|
Verified
9.2
6
7.5
2424
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
6.3
219
Not enough data
6.4
221
Feature Not Available
6.5
220
Not enough data
6.4
218
Feature Not Available
6.3
221
Feature Not Available
6.4
220
Feature Not Available
Integration
8.1
3754
|
Verified
8.9
6
8.1
3656
|
Verified
8.7
5
7.8
3130
|
Verified
8.9
6
Messenger
7.4
1120
Not enough data
5.9
974
Not enough data
6.5
999
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1170
Not enough data
6.0
913
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1231
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
780
Not enough data
6.3
497
Not enough data
6.8
523
Not enough data
7.6
630
Not enough data
6.9
542
Not enough data
6.9
514
Not enough data
Repeatability and Reportability
7.5
621
Not enough data
7.5
619
Not enough data
7.4
583
Not enough data
6.7
514
Not enough data
6.0
470
Not enough data
AI and Automation
7.1
555
Not enough data
7.1
557
Not enough data
7.2
563
Not enough data
6.6
496
Not enough data
6.4
474
Not enough data
Generative AI
6.1
413
Not enough data
Agentic AI - Sales Engagement
6.9
35
Not enough data
6.7
35
Not enough data
7.0
35
Not enough data
6.5
35
Not enough data
6.6
35
Not enough data
6.6
35
Not enough data
6.9
35
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
411
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
379
Not enough data
8.5
463
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
469
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2019
Not enough data
6.3
1514
Not enough data
7.0
1615
Not enough data
7.5
1679
Not enough data
Edit
7.4
1753
Not enough data
8.0
1967
Not enough data
7.4
1661
Not enough data
Logistics
7.8
1816
Not enough data
7.0
1579
Not enough data
7.8
1773
Not enough data
7.8
1542
Not enough data
Generative AI
6.0
837
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
662
Not enough data
7.5
553
Not enough data
6.8
464
Not enough data
7.4
653
Not enough data
Additional Functionality
7.9
672
Not enough data
5.7
423
Not enough data
7.4
531
Not enough data
6.2
433
Not enough data
7.0
507
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
431
Not enough data
8.2
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
449
Not enough data
8.0
398
Not enough data
Management
8.0
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.1
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Apsis One are categorized as Marketing Automation and Email Deliverability
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, CRM, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Apsis One is categorized as Customer Journey Analytics and Visitor Identification
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Apsis One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
18.2%
Consumer Services
18.2%
Arts and Crafts
18.2%
Oil & Energy
9.1%
Market Research
9.1%
Other
27.3%
Alternatives
Discussions
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is APSIS One used for?
1 Comment
HS
APSIS One is used for managing and automating digital marketing activities such as email campaigns, audience segmentation, and customer data management. It...Read more
Apsis One has no more discussions with answers
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