Compare ActiveCampaign and Apollo.io 
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (67.2% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free 1 user Per Month
ActiveCampaign
Star Rating
(14,616)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansApollo.io
Star Rating
(9,532)4.7 out of 5
Market Segments
Small-Business (67.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in its automation capabilities, with users praising its flexible workflow builder that allows for detailed customer journeys based on user behavior. This feature is particularly beneficial for automating targeted email campaigns, saving users significant time and effort.
- Users say Apollo.io stands out for its lead generation tools, specifically highlighting its ability to find contacts, emails, and phone numbers efficiently. Reviewers appreciate the AI-generated email suggestions that enhance cold outreach efforts, making the process more personalized and effective.
- According to verified reviews, ActiveCampaign is favored for its integrated CRM and advanced segmentation features, which allow users to create personalized campaigns and track customer engagement seamlessly. This integration helps users manage their marketing efforts from a single platform.
- Reviewers mention that Apollo.io offers a user-friendly experience, with an easy setup process that makes it accessible for new users. Many find the initial onboarding smooth, which helps them quickly start utilizing the platform for their sales data and prospecting needs.
- G2 reviewers highlight that while ActiveCampaign has a strong focus on marketing automation, it sometimes faces challenges in email deliverability, with users noting that this aspect could be improved compared to Apollo.io, which has received higher satisfaction ratings in this area.
- Users report that Apollo.io's support quality is commendable, with many finding the assistance provided to be helpful and responsive. This contrasts with some feedback for ActiveCampaign, where users have expressed a desire for more robust support options to address their needs effectively.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Free Trial
ActiveCampaign
Free Trial is available
Apollo.io
Free Trial is available
Ratings
Meets Requirements
8.8
11,141
9.1
7,462
Ease of Use
8.2
11,257
9.0
7,561
Ease of Setup
8.0
7,190
8.9
3,791
Ease of Admin
8.4
6,338
9.1
2,479
Quality of Support
8.5
10,314
8.8
6,397
Has the product been a good partner in doing business?
8.8
6,196
9.1
2,461
Product Direction (% positive)
8.2
10,547
9.4
7,181
Features by Category
Sales Force Automation
8.2
2102
|
Verified
Not enough data
7.0
1018
Not enough data
7.9
1764
|
Verified
Not enough data
7.7
1680
|
Verified
Not enough data
7.0
1220
|
Verified
Not enough data
7.6
1431
|
Verified
Not enough data
7.0
1206
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1280
|
Verified
Not enough data
Marketing Automation
9.0
2316
|
Verified
Not enough data
8.8
2204
|
Verified
Not enough data
8.5
2150
|
Verified
Not enough data
7.8
1483
|
Verified
Not enough data
Customer Support
7.6
1470
|
Verified
Not enough data
7.7
1628
|
Verified
Not enough data
7.9
1762
|
Verified
Not enough data
7.0
1323
|
Verified
Not enough data
7.5
1450
|
Verified
Not enough data
Reporting & Analytics
7.7
1952
|
Verified
Not enough data
7.9
2144
|
Verified
Not enough data
7.1
1289
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1983
|
Verified
Not enough data
8.0
1937
|
Verified
Not enough data
8.1
2028
|
Verified
Not enough data
7.3
1452
|
Verified
Not enough data
7.0
1349
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2100
|
Verified
Not enough data
7.4
1475
|
Verified
Not enough data
Integration
8.1
1929
|
Verified
Not enough data
8.1
1935
|
Verified
Not enough data
7.8
1635
|
Verified
Not enough data
Generative AI
6.1
644
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6479
|
Verified
Not enough data
8.9
6312
|
Verified
Not enough data
8.5
6140
|
Verified
Not enough data
8.8
5773
|
Verified
Not enough data
Online Marketing
7.4
4387
|
Verified
Not enough data
7.9
4075
|
Verified
Not enough data
7.8
3533
|
Verified
Not enough data
8.1
4864
|
Verified
Not enough data
7.8
3468
|
Verified
Not enough data
Lead Management
8.3
4360
|
Verified
Not enough data
8.0
3961
|
Verified
Not enough data
8.5
5108
|
Verified
Not enough data
8.0
3489
|
Verified
Not enough data
8.5
4355
|
Verified
Not enough data
8.1
3998
|
Verified
Not enough data
8.2
3794
|
Verified
Not enough data
8.0
3573
|
Verified
Not enough data
Campaign Management
8.0
3488
|
Verified
Not enough data
7.8
3104
|
Verified
Not enough data
7.2
2635
Not enough data
6.8
2335
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2676
|
Verified
Not enough data
7.3
2547
|
Verified
Not enough data
7.1
2440
|
Verified
Not enough data
7.0
2398
|
Verified
Not enough data
Reporting & Analytics
8.1
5189
|
Verified
Not enough data
7.6
3588
|
Verified
Not enough data
7.2
2918
|
Verified
Not enough data
7.1
2723
|
Verified
Not enough data
6.9
2441
|
Verified
Not enough data
Platform
7.9
3719
|
Verified
Not enough data
8.2
3523
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2400
|
Verified
Not enough data
7.0
2133
|
Verified
Not enough data
8.4
3714
|
Verified
Not enough data
7.5
2424
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
219
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.5
222
Not enough data
Integration
8.1
3754
|
Verified
Not enough data
8.1
3651
|
Verified
Not enough data
7.8
3127
|
Verified
Not enough data
Data Availability
Not enough data
8.8
2674
Not enough data
8.9
2600
Not enough data
8.6
2424
Not enough data
7.5
600
Data Accuracy
Not enough data
8.3
2618
Not enough data
8.6
2516
Not enough data
7.5
582
Agentic AI - Sales Intelligence
Not enough data
7.7
196
Not enough data
7.8
195
Not enough data
7.6
189
Not enough data
7.6
191
Not enough data
7.4
189
Not enough data
7.7
189
Platform
Not enough data
8.4
1149
Not enough data
8.8
1728
|
Verified
Not enough data
8.9
1854
Not enough data
8.6
1686
|
Verified
Not enough data
7.7
1337
|
Verified
Not enough data
8.3
1342
Features
Not enough data
8.9
2179
Not enough data
8.6
1908
Not enough data
8.5
1972
|
Verified
Not enough data
8.7
2109
|
Verified
Not enough data
9.0
2455
|
Verified
Not enough data
8.2
1661
Not enough data
8.2
1087
Not enough data
8.4
1875
|
Verified
Not enough data
8.5
1809
|
Verified
Lead Intelligence
Not enough data
8.1
575
Not enough data
8.2
571
Not enough data
8.3
570
Lead Management
Not enough data
8.5
586
Not enough data
7.8
578
Not enough data
8.4
575
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
7.4
557
Not enough data
7.4
548
Not enough data
7.7
548
Not enough data
7.9
550
Campaign Execution
Not enough data
Feature Not Available
Not enough data
8.0
548
Not enough data
7.9
539
Not enough data
8.3
541
Agentic AI - Account Data Management
Not enough data
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
7.6
671
Not enough data
8.3
711
Not enough data
8.4
707
Not enough data
8.0
676
Organization
Not enough data
8.3
681
Not enough data
8.3
682
Not enough data
8.3
675
Performance Analysis
Not enough data
7.9
696
Not enough data
8.4
713
Sales Analysis
Not enough data
7.8
684
Not enough data
8.0
689
Generative AI
Not enough data
7.9
568
Not enough data
7.9
566
Agentic AI - AI Sales Assistant
Not enough data
7.8
37
Not enough data
8.0
37
Not enough data
8.0
37
Not enough data
8.2
37
Not enough data
7.9
37
Not enough data
7.7
36
Not enough data
8.3
36
Diagnosis
Not enough data
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Tracking
Not enough data
8.0
404
Not enough data
7.8
395
Not enough data
8.3
403
Not enough data
8.0
399
Not enough data
7.9
389
Reporting
Not enough data
8.2
393
Not enough data
8.1
390
Not enough data
7.8
384
Not enough data
7.5
383
Agentic AI - Email Deliverability
Not enough data
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Integrated Workflows
7.1
604
8.6
2256
|
Verified
8.6
781
9.0
2609
|
Verified
6.3
498
8.0
1831
|
Verified
6.8
524
8.4
2054
7.6
631
8.5
2179
|
Verified
6.9
543
8.4
1912
6.9
515
8.4
1931
Repeatability and Reportability
7.5
622
8.5
2067
|
Verified
7.5
620
8.7
2134
|
Verified
7.4
584
8.7
2119
|
Verified
6.7
515
8.3
1985
|
Verified
6.0
471
Feature Not Available
AI and Automation
7.1
556
8.6
2161
7.1
558
8.5
2135
7.2
564
8.5
1992
6.6
497
8.3
1936
6.4
475
8.2
1778
Generative AI
6.1
414
7.7
982
Agentic AI - Sales Engagement
6.9
36
7.5
122
6.7
36
7.6
120
7.1
36
7.3
122
6.6
36
7.3
122
6.7
36
7.2
121
6.6
36
7.2
124
6.9
36
7.5
123
Dialing Options
Not enough data
7.9
80
Not enough data
Feature Not Available
Not enough data
6.3
9
Agent Tools
Not enough data
6.7
77
Not enough data
6.9
79
Not enough data
7.8
80
Automation
Not enough data
6.9
77
Not enough data
6.8
77
Not enough data
7.1
77
Agentic AI - Auto Dialer
Not enough data
8.2
10
Not enough data
8.2
10
AI Capabilities - Auto Dialer
Not enough data
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Call Analytics
Not enough data
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.5
118
Artificial Intelligence - Conversation Intelligence
Not enough data
8.4
115
Not enough data
8.3
114
Not enough data
Not enough data
Generative AI
Not enough data
8.6
104
Agentic AI - Conversation Intelligence
Not enough data
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Grammar
Not enough data
8.8
215
Not enough data
8.4
211
Not enough data
8.6
211
Formatting
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content
Not enough data
8.5
199
Not enough data
8.6
204
Not enough data
Feature Not Available
Product Type
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
8.4
169
Not enough data
8.4
170
Templates
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Not enough data
Edit
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Not enough data
Logistics
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1774
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
838
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Data Availability
Not enough data
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Platform Additional Functionality
Not enough data
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Voice
Not enough data
Feature Not Available
Not enough data
8.3
45
Transcription
Not enough data
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Editing
Not enough data
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Integration
Not enough data
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Agentic AI - Transcription
Not enough data
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Lead Intelligence
Not enough data
8.9
3312
|
Verified
Not enough data
8.9
3161
|
Verified
Not enough data
8.8
3355
|
Verified
Not enough data
8.8
3030
|
Verified
Not enough data
9.2
3130
Agentic AI - Lead Intelligence
Not enough data
8.0
80
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Lead Monitoring
Not enough data
8.7
904
Not enough data
8.5
899
Not enough data
8.4
896
Agentic AI - Lead Capture
Not enough data
7.7
103
Not enough data
7.5
101
Data Capture
Not enough data
8.0
892
Not enough data
8.4
856
Not enough data
8.1
851
Not enough data
8.5
881
Analytics
Not enough data
8.6
879
Not enough data
8.5
865
Customization
Not enough data
8.1
852
Not enough data
8.3
869
Not enough data
8.3
848
Not enough data
8.5
873
Matching
Not enough data
8.5
155
Not enough data
8.0
152
Not enough data
8.1
151
Routing
Not enough data
8.2
151
Not enough data
8.3
147
Not enough data
8.2
148
Not enough data
8.6
145
Platform Operations
Not enough data
8.3
148
Not enough data
8.3
143
Not enough data
8.3
147
Not enough data
8.0
146
Not enough data
8.4
147
Not enough data
8.5
149
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
Not enough data
7.8
49
Not enough data
8.4
50
Not enough data
8.0
49
Not enough data
8.0
47
Not enough data
8.3
49
Not enough data
7.7
49
Not enough data
8.1
49
CRM Data Enrichment
Not enough data
8.6
49
Not enough data
8.4
48
Not enough data
8.4
48
Not enough data
8.6
49
Not enough data
8.4
47
Account Management
Not enough data
8.1
47
Not enough data
8.2
47
Not enough data
7.9
47
Not enough data
8.2
47
Not enough data
8.1
47
Not enough data
8.0
47
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
8.2
16
Not enough data
8.4
16
Not enough data
8.5
16
Not enough data
8.2
16
Not enough data
8.8
16
Calendar View
Not enough data
7.7
59
Not enough data
7.6
59
Shared Calendar
Not enough data
7.6
58
Not enough data
7.7
59
Accessibility
Not enough data
8.0
58
Not enough data
7.5
59
Integration
Not enough data
7.9
59
Not enough data
8.0
58
Not enough data
7.6
59
Notifications
Not enough data
7.6
58
Not enough data
7.5
56
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Calendar
Not enough data
8.2
10
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
Integrations
Not enough data
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.7
88
Branding & Customizatio
Not enough data
7.8
87
Not enough data
7.9
91
Not enough data
7.8
87
Automatic Rules & Configurations
Not enough data
8.6
92
Not enough data
8.7
88
Not enough data
8.3
88
Agentic AI - Business Scheduling
Not enough data
7.5
20
Not enough data
8.1
20
Generative AI
Not enough data
7.7
704
Not enough data
Feature Not Available
Agentic AI - Email Verification
Not enough data
8.0
97
Meeting Prep - AI Meeting Assistants
Not enough data
7.4
21
Not enough data
6.8
21
Not enough data
6.7
21
Meeting Automation - AI Meeting Assistants
Not enough data
8.1
20
Not enough data
7.8
20
Not enough data
7.2
19
Meeting Insights - AI Meeting Assistants
Not enough data
7.4
19
Not enough data
7.3
20
Not enough data
7.3
20
Accessibility - AI Meeting Assistants
Not enough data
6.7
20
Not enough data
6.8
20
Not enough data
7.3
20
Agentic AI - AI Meeting Assistants
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.9
7
Meeting Capture & Retention - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Mining
Not enough data
8.0
82
Not enough data
7.6
80
Agentic AI - Visitor Identification
Not enough data
8.3
7
Agentic AI - Lead Scoring
7.0
26
8.2
48
7.0
26
8.4
48
7.0
26
7.9
47
7.2
26
7.9
48
Attribution
8.1
432
8.9
363
8.1
409
8.9
360
8.0
391
8.6
334
Discovery
8.1
443
9.0
369
8.2
450
8.6
342
8.0
399
8.7
361
Management
8.0
384
8.5
332
8.3
426
8.7
356
Platform
8.1
405
8.7
337
8.1
434
8.8
343
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
7.9
23
Not enough data
8.5
22
Not enough data
8.0
22
Incentives
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
228
Personalization
Not enough data
Feature Not Available
Not enough data
8.3
236
Not enough data
8.5
242
Not enough data
8.3
235
Administrative
Not enough data
8.4
236
Not enough data
8.4
230
Not enough data
8.2
230
Agentic AI - Email Tracking
Not enough data
7.8
90
Not enough data
7.7
90
Not enough data
7.7
90
Not enough data
7.7
89
Not enough data
7.5
89
Not enough data
7.6
88
Not enough data
7.6
88
Analytics
Not enough data
8.4
728
Not enough data
8.3
717
Not enough data
8.0
706
Customizations
Not enough data
8.5
718
Not enough data
8.8
723
Not enough data
8.4
723
Not enough data
8.3
714
Not enough data
8.5
704
Generative AI
Not enough data
7.9
617
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Agentic AI - Outbound Call Tracking
Not enough data
7.8
44
Not enough data
7.9
44
Calling
Not enough data
8.1
331
Not enough data
7.9
324
Not enough data
8.1
320
Not enough data
8.3
317
Not enough data
7.5
47
Contacts
Not enough data
8.3
321
Not enough data
8.1
314
Not enough data
8.3
318
Insights
Not enough data
8.3
315
Not enough data
8.2
314
Not enough data
7.8
308
Not enough data
8.5
314
Not enough data
8.2
306
Not enough data
8.2
46
Agentic AI - Sales Coaching
Not enough data
8.9
11
Not enough data
9.1
11
Not enough data
8.9
11
Not enough data
8.6
11
Training
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
64
Not enough data
Feature Not Available
Feedback
Not enough data
8.0
64
Not enough data
7.7
65
Not enough data
Feature Not Available
Not enough data
7.8
65
Not enough data
8.0
63
Not enough data
7.9
63
Not enough data
Feature Not Available
Generative AI
Not enough data
8.0
54
Agentic AI - Marketing Account Intelligence
Not enough data
8.2
15
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.7
14
Lead Intelligence
Not enough data
8.8
1023
Not enough data
8.8
600
Not enough data
9.0
1073
Lead Management
Not enough data
9.0
1011
Not enough data
8.6
900
Not enough data
9.0
1027
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
948
Data Availability - Marketing Account Intelligence
Not enough data
8.3
95
Data Accuracy - Marketing Account Intelligence
Not enough data
8.3
94
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Apollo.io are categorized as Email Deliverability, Sales Engagement, and Lead Scoring
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Marketing Automation, CRM, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Verification, Sales Coaching, AI Meeting Assistants, Lead Intelligence, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Conversation Intelligence, Business Scheduling, Sales Intelligence, Lead Capture, Outbound Call Tracking, AI Sales Assistant, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.6%
Financial Services
4.2%
Other
50.2%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
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