Link copied to clipboard # ActiveCampaign vs Apollo.io Comparison - What are their main differences? Share [ Export ](/compare/activecampaign/apollo-io/export.csv) ActiveCampaignApollo.io[+ Add Product](#) Pricing **ActiveCampaign** Free Trial **$15.00** Flat Rate Per Month · Starter **$49.00** Flat Rate Per Month · Plus **$79.00** Flat Rate Per Month · Pro **$145.00** Flat Rate Per Month · Enterprise Show more **Apollo.io** Free Trial **$0.00** Per User Per Month · Free **$49.00** Per User Per Month · Basic **$99.00** Per User Per Month · Professional **$5,000.00** Per User Per Year · Custom Show more **Pricing Insights** from reviews Perceived Cost **ActiveCampaign** $$$$$ **Apollo.io** $$$$$ Average Discount **ActiveCampaign** 8% **Apollo.io** 11%3% more Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **ActiveCampaign** 6 months Based on 100 responses **Apollo.io** 6 months Based on 100 responses Return on Investment **ActiveCampaign** 6 months Based on 100 responses **Apollo.io** 6 months Based on 100 responses ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **ActiveCampaign** Ease of Use (848) Automation (787) Learning Curve (419) Expensive (403) **Apollo.io** Easy Navigation (353) Saves Time on Sales (217) Outdated Contact Records (226) Confusing Interface Navigation (162) Integrations **ActiveCampaign** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2742943624f3b90ec5248ae94b59d93/123formbuilder.png "Product Avatar Image") 123FormBuilder ](https://www.g2.com/products/123formbuilder/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e037b328b54df81a905b07c44b4a7abd/ablefy.png "Product Avatar Image") ablefy ](https://www.g2.com/products/ablefy/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_df50036558538c4b484c382253d8600a/activecampaign-postmark.png "Product Avatar Image") ActiveCampaign Postmark ](https://www.g2.com/products/activecampaign-postmark/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d06214a78a4c42bbd28cfa5c5d8b7b38/acuity-scheduling.png "Product Avatar Image") Acuity Scheduling ](https://www.g2.com/products/acuity-scheduling/reviews)[ View all ](https://www.g2.com/products/activecampaign/integrations) **Apollo.io** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_85eb0b0f43d55d421b81eeab1abe0247/attio.jpeg "Product Avatar Image") Attio ](https://www.g2.com/products/attio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5e716aba5f64cb3c526b1077da1499dd/barracuda-web-security-and-filtering.jpeg "Product Avatar Image") Barracuda Web Security and... ](https://www.g2.com/products/barracuda-web-security-and-filtering/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ece25bf64a5df274bc13a7355d5b77d3/bouncer.png "Product Avatar Image") Bouncer ](https://www.g2.com/products/bouncer/reviews)[ View all ](https://www.g2.com/products/apollo-io/integrations) Screenshots **ActiveCampaign** ![ActiveCampaign screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/65999/Automation-canvas.jpg) **Apollo.io** ![Apollo.io screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/113382/Pipeline-Builder-_1_.png) **Ratings** from reviews Meets Requirements **ActiveCampaign** **8.8** /10 Based on 11,397 responses **Apollo.io** **9.1** /10 Based on 7,632 responses Ease of Use **ActiveCampaign** **8.2** /10 Based on 11,521 responses **Apollo.io** **9.0** /10 Based on 7,742 responses Ease of Setup **ActiveCampaign** **8.0** /10 Based on 7,457 responses **Apollo.io** **8.9** /10 Based on 3,961 responses Ease of Admin **ActiveCampaign** **8.4** /10 Based on 6,475 responses **Apollo.io** **9.0** /10 Based on 2,582 responses Quality of Support **ActiveCampaign** **8.5** /10 Based on 10,546 responses **Apollo.io** **8.8** /10 Based on 6,550 responses Has the product been a good partner in doing business? **ActiveCampaign** **8.7** /10 Based on 6,331 responses **Apollo.io** **9.1** /10 Based on 2,562 responses Product Direction (% positive) **ActiveCampaign** **8.2** /10 Based on 10,757 responses **Apollo.io** **9.3** /10 Based on 7,328 responses **Features** ratings from reviews Email Deliverability **9.8** /10 Based on 8 responses **7.8** /10 Based on 460 responses Sales Engagement **6.9** /10 Based on 863 responses **8.1** /10 Based on 3,233 responses Lead Scoring **7.6** /10 Based on 601 responses **8.6** /10 Based on 405 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free CRM **7.3** /10 Based on 3,796 responses Not enough data Marketing Automation **7.8** /10 Based on 7,623 responses Not enough data Sales Intelligence Not enough data **8.6** /10 Based on 3,453 responses AI Meeting Assistants Not enough data **7.3** /10 Based on 32 responses Account Data Management Not enough data **8.0** /10 Based on 642 responses Conversational Marketing **6.6** /10 Based on 1,887 responses Not enough data AI Sales Assistant Not enough data **8.1** /10 Based on 835 responses Auto Dialer Not enough data **7.2** /10 Based on 95 responses E-Commerce Personalization **7.6** /10 Based on 582 responses Not enough data Conversation Intelligence Not enough data **7.9** /10 Based on 128 responses AI Writing Assistant Not enough data **8.5** /10 Based on 250 responses Email Template Builder **7.1** /10 Based on 2,448 responses Not enough data SMS Marketing **7.8** /10 Based on 250 responses Not enough data Buyer Intent Data Providers Not enough data **8.1** /10 Based on 273 responses Pop-Up Builder **7.5** /10 Based on 257 responses Not enough data Attribution **7.3** /10 Based on 350 responses Not enough data Transcription Not enough data **7.9** /10 Based on 49 responses Social Media Advertising **7.9** /10 Based on 472 responses Not enough data Lead Intelligence Not enough data **8.8** /10 Based on 3,708 responses Landing Page Builders **7.6** /10 Based on 722 responses Not enough data Lead Capture Not enough data **8.3** /10 Based on 1,022 responses Lead-to-Account Matching and Routing Not enough data **8.3** /10 Based on 170 responses Revenue Operations & Intelligence (RO&I) Not enough data **8.2** /10 Based on 59 responses Calendar Not enough data **7.8** /10 Based on 73 responses Online Form Builder **7.1** /10 Based on 767 responses Not enough data Business Scheduling Not enough data **8.0** /10 Based on 117 responses Email Verification Not enough data **7.8** /10 Based on 760 responses WhatsApp Marketing **8.2** /10 Based on 14 responses Not enough data Lead Mining Not enough data **7.9** /10 Based on 97 responses Visitor Identification Not enough data **8.3** /10 Based on 8 responses Sales Performance Management Not enough data **8.3** /10 Based on 261 responses Email Tracking Not enough data **8.0** /10 Based on 818 responses Sales Analytics **7.7** /10 Based on 464 responses Not enough data Outbound Call Tracking Not enough data **8.1** /10 Based on 351 responses Sales Coaching Not enough data **8.2** /10 Based on 68 responses Marketing Account Intelligence Not enough data **8.6** /10 Based on 1,354 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% Small-Business(50 or fewer emp.) 67.1% Mid-Market(51-1000 emp.) 28.4% Enterprise(\> 1000 emp.) 4.5% Small-Business(50 or fewer emp.) 67.1% Mid-Market(51-1000 emp.) 28.4% Enterprise(\> 1000 emp.) 4.5% **Reviewers' Industry** [![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign Marketing and Advertising 14.3% Health, Wellness and Fitness 11.3% Professional Training & Coaching 9.1% E-Learning 4.4% Computer Software 3.3% Other 57.6% [![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")](https://www.g2.com/products/apollo-io/reviews) Apollo.io Information Technology and Services 15.3% Computer Software 13.7% Marketing and Advertising 12.4% Staffing and Recruiting 4.5% Financial Services 4.1% Other 50.0% Alternatives **ActiveCampaign Alternatives** ![EngageBay](https://images.g2crowd.com/uploads/product/hd_favicon/a0b88ff17ce915a35f07f0800b76fd4c/engagebay.svg "EngageBay") [ EngageBay ](/products/engagebay/reviews) ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales") [ Freshsales ](/products/freshsales/reviews) ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo") [ Brevo ](/products/brevo-brevo/reviews) ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") [ Klaviyo ](/products/klaviyo/reviews) **Apollo.io Alternatives** ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) ![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket") [ Amplemarket ](/products/amplemarket/reviews) ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud") [ Salesforce Sales Cloud ](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft") [ Salesloft ](/products/salesloft/reviews) ## ActiveCampaign vs Apollo.io FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between ActiveCampaign vs Apollo.io? Apollo.io stands out for higher reviewer satisfaction on setup, support, and overall rating, while ActiveCampaign is most frequently praised for its automation features. | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | | --- | --- | | 4.4/5 (14,780 reviews) | 4.7/5 (9,792 reviews) | | Small-Business | Small-Business | | 8.0 | 8.9 | | 8.5 | 8.8 | | Automation (787 all-time mentions) | — | ### How do the pricing models of ActiveCampaign and Apollo.io compare? Apollo.io is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to ActiveCampaign. - **ActiveCampaign:** In recent reviews, many small-business users cite the platform as expensive, especially as contact lists grow, and mention price increases as a pain point. - **Apollo.io:** Reviewers highlight Apollo.io's transparent, freemium model and cost-effectiveness for startups and small agencies, though some note that costs can rise quickly with higher usage or team size. - **Switching reasons:** Several reviewers mention switching to Apollo.io from more expensive enterprise data providers to reduce software costs and consolidate tools. ### What are the best alternatives to ActiveCampaign and Apollo.io? The top three alternatives to ActiveCampaign and Apollo.io are GTM Workspace - Powered by ZoomInfo, Brevo Marketing Platform, and Klaviyo. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | Many reviewers cite rising costs as a concern | Automation (787 all-time mentions) | | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9,792 reviews) | Small-Business | Reviewers highlight cost-effectiveness for startups and small agencies | All-in-one prospecting and outreach | | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9,110 reviews) | Mid-Market | — | Comprehensive B2B data and integrations | | [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) | 4.5/5 (2,621 reviews) | Small-Business | — | Ease of use and affordability | | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5 (1,360 reviews) | Small-Business | — | Advanced segmentation and automation | ### Which Marketing Automation features should I prioritize when comparing ActiveCampaign and Apollo.io? Buyers should prioritize automation, integrations, ease of use, quality of support, and email capabilities when comparing ActiveCampaign and Apollo.io. - **Automation:** ActiveCampaign is cited for automation in 787 all-time reviews; Apollo.io is praised for all-in-one automation in recent reviews. - **Integrations:** ActiveCampaign integrations are mentioned in 422 all-time reviews; Apollo.io integrations are highlighted in recent reviews, especially with Outreach (1,400+ all-time mentions). - **Ease of Use:** ActiveCampaign scores 8.2; Apollo.io scores 9.0. - **Quality of Support:** ActiveCampaign scores 8.5; Apollo.io scores 8.8. - **Email:** Email is the most frequently mentioned feature across both products in recent reviews. ### What are the pros and cons of ActiveCampaign vs Apollo.io? ActiveCampaign's headline strength is automation, while Apollo.io's is all-in-one prospecting and outreach efficiency. - **ActiveCampaign strengths:** Automation (787 all-time mentions), ease of use (848 all-time mentions), integrations (422 all-time mentions), and intuitive workflows (474 all-time mentions). - **ActiveCampaign trade-offs:** Learning curve (419 all-time mentions), higher cost for small businesses (403 all-time mentions), and some missing or limited features (388 and 294 all-time mentions, respectively). - **Apollo.io strengths:** All-in-one prospecting and outreach, large B2B contact database, advanced filters, and cost-effectiveness for startups and small agencies. - **Apollo.io trade-offs:** Data accuracy issues, especially outside the US, complex credit system, and a learning curve due to feature depth. ### Is ActiveCampaign or Apollo.io better for small businesses? Apollo.io is the better fit for small businesses, with higher reviewer satisfaction and a strong small-business segment presence. - **ActiveCampaign:** Largest segment is Small-Business; reviewers note ease of use but frequently cite cost as a challenge for small teams. - **Apollo.io:** Largest segment is Small-Business; reviewers highlight affordability, rapid setup, and value for lean teams and startups. ### Which Marketing Automation platform has better integrations? Apollo.io is favored for integrations, especially with sales engagement tools. - **ActiveCampaign:** Shopify integration is mentioned in 112 all-time reviews. - **Apollo.io:** Outreach integration is cited in 1,400+ all-time reviews; Salesloft is also mentioned in 62 all-time reviews. ### How do ActiveCampaign and Apollo.io compare on customer support? Apollo.io has a slight edge in Quality of Support, with a 0.3-point lead over ActiveCampaign. - **ActiveCampaign:** Reviewers describe support as helpful and responsive in many cases, but some cite slow or difficult support experiences, especially for account-level changes. - **Apollo.io:** Reviewers highlight good customer support and onboarding, though some mention slow response times for technical issues and feature gating on lower plans. ### Which is easier to implement, ActiveCampaign or Apollo.io? Apollo.io is rated higher for Ease of Setup, with a 0.9-point advantage over ActiveCampaign. - **ActiveCampaign:** Reviewers describe setup as generally straightforward, with a learning curve for advanced features and some challenges for non-technical users. - **Apollo.io:** Reviewers consistently praise easy implementation, rapid onboarding, and intuitive setup, even for complex workflows. ### Which product has better Email? Email is the most frequently mentioned feature for both ActiveCampaign and Apollo.io, with both products receiving strong reviewer attention for their email capabilities. - **ActiveCampaign:** Email is cited as a core feature in recent reviews, with 848 all-time mentions for ease of use and 787 for automation. - **Apollo.io:** Reviewers highlight email sequencing, automation, and integrated outreach as key strengths in recent reviews.