G2 reviewers report that ActiveCampaign excels in its automation capabilities, with users praising its flexible workflow builder that allows for detailed customer journeys based on user behavior. This feature is particularly beneficial for automating targeted email campaigns, saving users significant time and effort.
Users say Apollo.io stands out for its lead generation tools, specifically highlighting its ability to find contacts, emails, and phone numbers efficiently. Reviewers appreciate the AI-generated email suggestions that enhance cold outreach efforts, making the process more personalized and effective.
According to verified reviews, ActiveCampaign is favored for its integrated CRM and advanced segmentation features, which allow users to create personalized campaigns and track customer engagement seamlessly. This integration helps users manage their marketing efforts from a single platform.
Reviewers mention that Apollo.io offers a user-friendly experience, with an easy setup process that makes it accessible for new users. Many find the initial onboarding smooth, which helps them quickly start utilizing the platform for their sales data and prospecting needs.
G2 reviewers highlight that while ActiveCampaign has a strong focus on marketing automation, it sometimes faces challenges in email deliverability, with users noting that this aspect could be improved compared to Apollo.io, which has received higher satisfaction ratings in this area.
Users report that Apollo.io's support quality is commendable, with many finding the assistance provided to be helpful and responsive. This contrasts with some feedback for ActiveCampaign, where users have expressed a desire for more robust support options to address their needs effectively.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
Is Apollo IO free?
8 Comments
SM
There is a free version and premium version.Read more
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