Compare ActiveCampaign and Aloware 
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (51.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $199.00 1 Plan Per Month
ActiveCampaign
Star Rating
(14,617)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansAloware
Star Rating
(823)4.1 out of 5
Market Segments
Small-Business (51.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 Plan Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in automation capabilities, with users praising its flexible workflow builder that allows for detailed customer journeys based on user behavior. This feature significantly enhances the ability to send targeted emails automatically, saving time and effort.
- Users say that Aloware provides a straightforward experience, particularly for sales and service representatives. They appreciate its intuitive interface and the simplicity of maintaining communication with clients through SMS, highlighting the benefit of having everything in one tab.
- According to verified reviews, ActiveCampaign has a much higher overall satisfaction score, reflecting its strong market presence and user base. Reviewers frequently mention its advanced segmentation and integrated CRM, which help create personalized campaigns and track customer engagement effectively.
- Reviewers mention that while Aloware has a solid focus on call management, with features like call recording, it lacks the comprehensive marketing automation tools that ActiveCampaign offers, which can limit its effectiveness for users looking for a more integrated marketing solution.
- Users highlight that ActiveCampaign's pricing is more accessible, starting at just $15, making it a popular choice among small businesses. In contrast, Aloware's entry-level price of $199 may deter some potential users who are budget-conscious.
- G2 reviewers note that both platforms offer quality support, but ActiveCampaign's larger user community and extensive resources provide a more robust support network, which can be crucial for users needing assistance with complex features like email tracking and automation.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Aloware
Startup Plan
Starting at $199.00
1 Plan Per Month
Just getting started? Our SU199 plan comes complete with everything you need to successfully launch your business!
- CRM Integration + Webhooks
- 500 US / Canada calling minutes per month
- 500 texts per month
Free Trial
ActiveCampaign
Free Trial is available
Aloware
Free Trial is available
Ratings
Meets Requirements
8.8
11,142
8.4
692
Ease of Use
8.2
11,258
8.3
707
Ease of Setup
8.0
7,191
8.4
399
Ease of Admin
8.4
6,339
8.7
196
Quality of Support
8.5
10,315
8.5
619
Has the product been a good partner in doing business?
8.8
6,197
9.0
196
Product Direction (% positive)
8.2
10,548
8.2
687
Features by Category
Sales Force Automation
8.2
2102
|
Verified
Not enough data
7.0
1018
Not enough data
7.9
1764
|
Verified
Not enough data
7.7
1680
|
Verified
Not enough data
7.0
1220
|
Verified
Not enough data
7.6
1431
|
Verified
Not enough data
7.0
1206
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1280
|
Verified
Not enough data
Marketing Automation
9.0
2316
|
Verified
Not enough data
8.8
2204
|
Verified
Not enough data
8.5
2150
|
Verified
Not enough data
7.8
1483
|
Verified
Not enough data
Customer Support
7.6
1470
|
Verified
Not enough data
7.7
1628
|
Verified
Not enough data
7.9
1762
|
Verified
Not enough data
7.0
1323
|
Verified
Not enough data
7.5
1450
|
Verified
Not enough data
Reporting & Analytics
7.7
1952
|
Verified
Not enough data
7.9
2144
|
Verified
Not enough data
7.1
1289
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1983
|
Verified
Not enough data
8.0
1937
|
Verified
Not enough data
8.1
2028
|
Verified
Not enough data
7.3
1452
|
Verified
Not enough data
7.0
1349
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2100
|
Verified
Not enough data
7.4
1475
|
Verified
Not enough data
Integration
8.1
1929
|
Verified
Not enough data
8.1
1935
|
Verified
Not enough data
7.8
1635
|
Verified
Not enough data
Generative AI
6.1
644
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6480
|
Verified
Not enough data
8.9
6313
|
Verified
Not enough data
8.5
6141
|
Verified
Not enough data
8.8
5774
|
Verified
Not enough data
Online Marketing
7.4
4388
|
Verified
Not enough data
7.9
4076
|
Verified
Not enough data
7.8
3534
|
Verified
Not enough data
8.1
4865
|
Verified
Not enough data
7.8
3469
|
Verified
Not enough data
Lead Management
8.3
4361
|
Verified
Not enough data
8.0
3962
|
Verified
Not enough data
8.5
5109
|
Verified
Not enough data
8.0
3490
|
Verified
Not enough data
8.5
4356
|
Verified
Not enough data
8.1
3999
|
Verified
Not enough data
8.2
3795
|
Verified
Not enough data
8.0
3574
|
Verified
Not enough data
Campaign Management
8.0
3489
|
Verified
Not enough data
7.8
3105
|
Verified
Not enough data
7.2
2636
Not enough data
6.8
2336
|
Verified
Not enough data
Social
6.9
2322
|
Verified
Not enough data
7.3
2677
|
Verified
Not enough data
7.3
2548
|
Verified
Not enough data
7.1
2441
|
Verified
Not enough data
7.0
2399
|
Verified
Not enough data
Reporting & Analytics
8.1
5190
|
Verified
Not enough data
7.6
3589
|
Verified
Not enough data
7.2
2919
|
Verified
Not enough data
7.1
2724
|
Verified
Not enough data
6.9
2442
|
Verified
Not enough data
Platform
7.9
3720
|
Verified
Not enough data
8.2
3524
|
Verified
Not enough data
8.3
3704
|
Verified
Not enough data
7.5
2401
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3715
|
Verified
Not enough data
7.5
2425
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
219
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.5
222
Not enough data
Integration
8.1
3755
|
Verified
Not enough data
8.1
3652
|
Verified
Not enough data
7.8
3128
|
Verified
Not enough data
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
913
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
7.9
43
Not enough data
7.7
44
Not enough data
7.8
43
Not enough data
7.8
43
Organization
Not enough data
8.1
43
Not enough data
8.2
43
Not enough data
8.0
43
Performance Analysis
Not enough data
7.8
48
Not enough data
8.4
47
Sales Analysis
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
7.0
195
8.6
781
6.8
191
6.3
498
8.3
194
6.8
524
7.5
189
7.6
631
8.1
193
6.9
543
6.5
191
6.9
515
7.3
190
Repeatability and Reportability
7.5
622
7.3
187
7.5
620
7.4
190
7.4
584
7.4
190
6.7
515
6.9
189
6.0
471
6.4
183
AI and Automation
7.1
556
6.8
183
7.1
558
6.5
184
7.2
564
6.6
185
6.6
497
Feature Not Available
6.4
475
6.6
184
Generative AI
6.1
414
Feature Not Available
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Dialing Options
Not enough data
8.5
190
|
Verified
Not enough data
8.5
184
|
Verified
Not enough data
Not enough data
Agent Tools
Not enough data
8.0
151
|
Verified
Not enough data
7.9
153
|
Verified
Not enough data
8.9
192
|
Verified
Automation
Not enough data
8.1
155
Not enough data
7.9
151
|
Verified
Not enough data
8.0
152
|
Verified
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2021
Not enough data
6.3
1516
Not enough data
7.0
1617
Not enough data
7.6
1681
Not enough data
Edit
7.4
1755
Not enough data
8.0
1969
Not enough data
7.4
1663
Not enough data
Logistics
7.8
1818
Not enough data
7.0
1581
Not enough data
7.8
1775
Not enough data
7.8
1544
Not enough data
Generative AI
6.0
839
Not enough data
6.1
675
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
8.0
101
6.8
139
8.4
106
7.6
153
7.7
104
7.6
142
7.5
100
7.3
130
7.2
100
Feature Not Available
7.4
104
8.2
169
7.7
103
7.1
142
7.6
101
SMS Platform
7.7
154
7.7
98
8.8
172
7.5
97
7.6
128
6.7
97
6.8
121
Feature Not Available
7.0
123
6.6
95
8.0
144
7.3
95
Agentic AI - SMS Marketing
8.4
20
9.3
5
8.5
20
9.0
5
8.5
20
9.3
5
8.3
20
9.7
5
8.4
20
9.3
5
8.2
20
9.0
5
Quality Assurance
Not enough data
8.2
23
Not enough data
8.4
22
Not enough data
8.8
23
Engagement
Not enough data
9.3
23
Not enough data
9.0
23
Not enough data
8.7
21
Performance
Not enough data
8.4
23
Not enough data
8.9
22
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Channels
Not enough data
8.7
307
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
299
|
Verified
Not enough data
7.9
242
Generative AI
Not enough data
Feature Not Available
Functions
Not enough data
8.1
280
|
Verified
Not enough data
8.0
279
|
Verified
Not enough data
8.3
268
|
Verified
Not enough data
7.5
181
Not enough data
8.2
274
|
Verified
Not enough data
8.0
258
|
Verified
Not enough data
8.1
281
|
Verified
Not enough data
8.4
270
|
Verified
Agentic AI - Contact Center
Not enough data
8.3
9
Not enough data
7.1
8
Not enough data
8.9
9
Not enough data
9.3
9
Administrative
Not enough data
8.2
284
|
Verified
Not enough data
8.5
268
|
Verified
Not enough data
8.5
309
|
Verified
Not enough data
8.7
289
|
Verified
Not enough data
8.2
253
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
660
Not enough data
7.5
552
Not enough data
6.8
464
Not enough data
7.4
653
Not enough data
Additional Functionality
7.9
671
Not enough data
5.7
423
Not enough data
7.4
531
Not enough data
6.2
433
Not enough data
7.0
507
Not enough data
Platform
Not enough data
7.4
75
Not enough data
7.5
76
Not enough data
7.5
75
Not enough data
7.7
74
Not enough data
7.6
75
Not enough data
7.5
74
Not enough data
7.8
75
Generative AI
Not enough data
Feature Not Available
Workforce Management
Not enough data
8.4
76
Not enough data
8.1
75
Call Center Infrastructure (CCI)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administrative
Not enough data
8.3
74
Not enough data
8.3
75
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Platform Basics - VoIP Providers
Not enough data
6.5
10
Not enough data
6.8
10
Not enough data
6.2
10
Not enough data
6.8
10
Not enough data
5.7
10
Not enough data
5.8
10
Basic Communication
Not enough data
8.4
33
Not enough data
5.6
31
Not enough data
7.4
33
Not enough data
Feature Not Available
Not enough data
6.0
30
Not enough data
Feature Not Available
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
7.1
33
Not enough data
7.1
33
Not enough data
7.0
33
Advanced Features
Not enough data
6.3
30
Not enough data
6.3
29
Not enough data
8.3
30
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
Not enough data
9.0
294
|
Verified
Not enough data
8.1
258
|
Verified
Not enough data
8.6
274
|
Verified
Not enough data
8.8
289
|
Verified
Not enough data
Not enough data
Contacts
Not enough data
8.2
286
|
Verified
Not enough data
8.0
275
|
Verified
Not enough data
8.2
271
|
Verified
Insights
Not enough data
8.0
271
|
Verified
Not enough data
8.2
272
|
Verified
Not enough data
8.3
257
|
Verified
Not enough data
7.5
232
Not enough data
7.7
232
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Aloware are categorized as SMS Marketing and Sales Engagement
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Marketing Automation, CRM, Email Deliverability, Pop-Up Builder, Email Template Builder, E-Commerce Personalization, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Aloware is categorized as Auto Dialer, Outbound Call Tracking, Call Center Infrastructure (CCI), Contact Center, AI Sales Assistant, VoIP Providers, and Contact Center Quality Assurance
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Aloware
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Computer Software
11.2%
Marketing and Advertising
7.6%
Information Technology and Services
6.0%
Real Estate
5.5%
Consulting
5.4%
Other
64.2%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What other integrations are in the pipeline for Aloware?
1 Comment
AR
We're looking at Pipedrive, MYVR, Vacasa, Gong.io and a few others. Feel free to suggest! Read more
What is the maximum contacts I can add on Aloware?
1 Comment
AR
As much as needed. We don't really enforce any limits on contacts or call history. Add away! Read more
Can I download the phonebook record and what is the maximum contacts to be saved?
1 Comment
AR
There is no limit to the amount of contacts you can have in Aloware. To export your contacts, simply go to Contacts and there is an Export button at the top...Read more
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