Compare ActiveCampaign and Agile CRM 
Featured Products
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (77.0% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$0 per month
ActiveCampaign
Star Rating
(14,616)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansAgile CRM
Star Rating
(361)4.0 out of 5
Market Segments
Small-Business (77.0% of reviews)
Pros & Cons
Entry-Level Pricing
$0 per month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in marketing automation, with users praising its powerful automation builder and advanced segmentation features. One user highlighted how it allows for detailed customer journeys based on user behavior, making targeted email campaigns effortless.
- Users say Agile CRM stands out for its consolidation of tools, effectively combining contact management, deal tracking, and email marketing. This integration helps teams stay aligned, as noted by a reviewer who appreciated the platform's ability to centralize task collaboration across departments.
- Reviewers mention that ActiveCampaign's user experience is enhanced by its intuitive interface and quick implementation process. New users have found the onboarding wizard particularly helpful, making it easier to get started with the platform.
- According to verified reviews, Agile CRM is recognized for its affordability, with a free tier that appeals to small businesses. Users appreciate the practical interface, which encourages team adoption and effective sales pipeline management.
- G2 reviewers highlight that ActiveCampaign's quality of support is superior, with users rating it highly for responsiveness and helpfulness. This support is crucial for businesses looking to maximize their marketing efforts and resolve issues quickly.
- Users report that while Agile CRM offers a solid set of features, it sometimes lacks the depth of functionality found in ActiveCampaign, particularly in areas like email marketing and automation capabilities. This can limit the effectiveness of more complex marketing strategies.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Agile CRM
Free
$0
per month
For 10 Users
- 1000 Contacts & Companies
- Custom Data Fields
- Lead Scoring
Free Trial
ActiveCampaign
Free Trial is available
Agile CRM
Free Trial is available
Ratings
Meets Requirements
8.8
11,141
8.1
319
Ease of Use
8.2
11,257
8.1
319
Ease of Setup
8.0
7,190
7.8
173
Ease of Admin
8.4
6,337
8.2
165
Quality of Support
8.5
10,313
7.9
312
Has the product been a good partner in doing business?
8.8
6,195
7.9
164
Product Direction (% positive)
8.2
10,546
7.7
315
Features by Category
Sales Force Automation
8.2
2102
|
Verified
8.1
37
|
Verified
7.0
1018
7.5
29
7.9
1764
|
Verified
7.6
35
|
Verified
7.7
1680
|
Verified
7.7
35
|
Verified
7.0
1220
|
Verified
7.2
30
|
Verified
7.6
1431
|
Verified
7.1
28
|
Verified
7.0
1206
|
Verified
7.4
29
|
Verified
6.9
1138
|
Verified
7.0
27
|
Verified
7.3
1280
|
Verified
7.5
30
|
Verified
Marketing Automation
9.0
2316
|
Verified
7.3
35
|
Verified
8.8
2204
|
Verified
7.7
32
|
Verified
8.5
2150
|
Verified
7.2
36
|
Verified
7.8
1483
|
Verified
6.7
32
|
Verified
Customer Support
7.6
1470
|
Verified
7.0
33
|
Verified
7.7
1628
|
Verified
6.6
33
|
Verified
7.9
1762
|
Verified
6.5
33
|
Verified
7.0
1323
|
Verified
6.2
31
|
Verified
7.5
1450
|
Verified
6.9
30
|
Verified
Reporting & Analytics
7.7
1952
|
Verified
7.0
30
|
Verified
7.9
2144
|
Verified
7.1
33
|
Verified
7.1
1289
|
Verified
6.8
28
|
Verified
Mobile & Social
7.3
1223
|
Verified
7.9
26
|
Verified
7.3
1327
|
Verified
8.4
24
|
Verified
7.1
1370
|
Verified
7.9
25
|
Verified
Platform
7.8
1983
|
Verified
7.2
12
|
Verified
8.0
1937
|
Verified
7.5
14
|
Verified
8.1
2028
|
Verified
7.6
13
|
Verified
7.3
1452
|
Verified
8.1
7
|
Verified
7.0
1349
|
Verified
8.1
9
|
Verified
Feature Not Available
7.8
10
|
Verified
8.2
2100
|
Verified
6.9
14
|
Verified
7.4
1475
|
Verified
8.1
9
|
Verified
Integration
8.1
1929
|
Verified
8.0
11
|
Verified
8.1
1935
|
Verified
7.1
12
|
Verified
7.8
1635
|
Verified
7.6
11
|
Verified
Generative AI
6.1
644
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6477
|
Verified
7.4
21
|
Verified
8.9
6310
|
Verified
7.1
21
|
Verified
8.5
6138
|
Verified
6.7
21
|
Verified
8.8
5772
|
Verified
7.5
21
|
Verified
Online Marketing
7.4
4386
|
Verified
7.5
20
|
Verified
7.9
4073
|
Verified
8.0
19
|
Verified
7.8
3532
|
Verified
7.8
17
|
Verified
8.1
4863
|
Verified
7.5
18
|
Verified
7.8
3467
|
Verified
7.7
17
|
Verified
Lead Management
8.3
4358
|
Verified
7.9
21
|
Verified
8.0
3960
|
Verified
7.5
20
|
Verified
8.5
5105
|
Verified
7.2
19
|
Verified
8.0
3487
|
Verified
7.8
20
|
Verified
8.5
4355
|
Verified
7.1
21
|
Verified
8.1
3997
|
Verified
7.4
20
|
Verified
8.2
3793
|
Verified
8.1
20
|
Verified
8.0
3571
|
Verified
7.9
20
|
Verified
Campaign Management
8.0
3487
|
Verified
7.9
21
|
Verified
7.8
3103
|
Verified
8.2
19
|
Verified
7.2
2634
8.3
19
|
Verified
6.8
2334
|
Verified
8.5
18
Social
6.9
2320
|
Verified
8.0
17
|
Verified
7.3
2676
|
Verified
8.4
17
|
Verified
7.3
2546
|
Verified
8.8
17
|
Verified
7.1
2439
|
Verified
8.4
17
|
Verified
7.0
2397
|
Verified
8.0
17
|
Verified
Reporting & Analytics
8.1
5187
|
Verified
8.6
20
|
Verified
7.6
3587
|
Verified
8.9
19
|
Verified
7.2
2916
|
Verified
7.7
18
|
Verified
7.1
2722
|
Verified
8.7
19
|
Verified
6.9
2440
|
Verified
8.0
18
|
Verified
Platform
7.9
3720
|
Verified
8.0
5
|
Verified
8.2
3522
|
Verified
8.3
5
|
Verified
8.3
3703
|
Verified
8.0
5
|
Verified
7.5
2400
|
Verified
7.7
5
|
Verified
7.0
2133
|
Verified
7.3
5
|
Verified
8.4
3717
|
Verified
8.3
5
|
Verified
7.5
2425
|
Verified
7.7
5
|
Verified
Agentic AI - Marketing Automation
6.3
217
Not enough data
6.4
221
Not enough data
6.5
220
Not enough data
6.4
218
Not enough data
6.3
220
Not enough data
6.4
220
Not enough data
Integration
8.1
3754
|
Verified
7.7
5
|
Verified
8.1
3652
|
Verified
8.3
5
|
Verified
7.8
3127
|
Verified
8.0
5
|
Verified
Ticket and Case Management
Not enough data
9.0
10
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
8.8
10
|
Verified
Not enough data
8.5
10
|
Verified
Not enough data
8.5
10
|
Verified
Not enough data
8.2
10
|
Verified
Not enough data
8.5
10
|
Verified
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Help Desk
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication Channels
Not enough data
9.2
10
|
Verified
Not enough data
8.2
10
|
Verified
Not enough data
8.0
10
|
Verified
Not enough data
7.5
10
|
Verified
Not enough data
7.8
9
|
Verified
Platform
Not enough data
6.3
5
Not enough data
7.8
6
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
7.2
6
|
Verified
Not enough data
8.9
6
|
Verified
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
780
Not enough data
6.3
497
Not enough data
6.8
523
Not enough data
7.6
630
Not enough data
6.9
542
Not enough data
6.9
514
Not enough data
Repeatability and Reportability
7.5
621
Not enough data
7.5
619
Not enough data
7.4
583
Not enough data
6.7
514
Not enough data
6.0
470
Not enough data
AI and Automation
7.1
555
Not enough data
7.1
557
Not enough data
7.2
563
Not enough data
6.6
496
Not enough data
6.4
474
Not enough data
Generative AI
6.1
413
Not enough data
Agentic AI - Sales Engagement
6.9
35
Not enough data
6.7
35
Not enough data
7.0
35
Not enough data
6.5
35
Not enough data
6.6
35
Not enough data
6.6
35
Not enough data
6.9
35
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Not enough data
Edit
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Not enough data
Logistics
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1774
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
838
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
203
8.3
5
7.6
198
8.3
5
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
8.3
5
8.3
180
9.0
5
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
7.3
5
6.7
116
Not enough data
7.9
131
8.7
5
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
9.0
8
|
Verified
Not enough data
9.0
8
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
8.6
6
Internal Use
Not enough data
7.8
6
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
9.2
8
Not enough data
8.3
8
|
Verified
Not enough data
9.0
8
|
Verified
Not enough data
8.3
7
|
Verified
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
7.2
18
Not enough data
6.8
18
Not enough data
7.5
17
Customizations
Not enough data
6.8
17
Not enough data
7.4
17
Not enough data
7.8
17
Not enough data
7.1
16
Not enough data
6.9
17
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Agile CRM are categorized as Marketing Automation, CRM, Pop-Up Builder, Online Form Builder, and Landing Page Builders
Unique Categories
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Agile CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
15.3%
Information Technology and Services
13.3%
Computer Software
6.8%
Financial Services
4.5%
Internet
4.2%
Other
55.9%
Alternatives
Discussions
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is Agile CRM used for?
1 Comment
B
Agile CRM is a type of customer relationship management software that aims to improve and simplify different areas of managing and interacting with...Read more
Why are you tear down their state-of-the-art product?
1 Comment
AM
They keep pushing their new product, and AgileCRM is not being maintained. Campaigns are not working and no one is fixing it. We are looking to switch.Read more
Any power users who are making Agile deliver ?
1 Comment
JJ
I used to find it great, but we are moving away to One Page CRM for managing prospects and leads, and Woodpecker for cold email.
Could you use tags to...Read more
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