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Compare ActiveCampaign and Agile CRM 
At a Glance
Market Segments
Small-Business (92.0% of reviews)
Small-Business (77.1% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$0 per month
ActiveCampaign
Star Rating
(14,595)4.5 out of 5
Market Segments
Small-Business (92.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansAgile CRM
Star Rating
(359)4.0 out of 5
Market Segments
Small-Business (77.1% of reviews)
Pros & Cons
Entry-Level Pricing
$0 per month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in providing a comprehensive platform that integrates automation, CRM, and email marketing seamlessly. Users appreciate how it simplifies building personalized customer journeys without needing multiple tools, making it a favorite for those looking for an all-in-one solution.
- Users say Agile CRM stands out for its simplicity and practical interface, which encourages team adoption. Reviewers highlight its effectiveness in consolidating contact management, deal tracking, and email marketing, making it a solid choice for small businesses seeking an easy-to-use platform.
- According to verified reviews, ActiveCampaign's scalability is a significant advantage, especially when handling large contact batches or running multiple automations simultaneously. Users note that the system remains stable under pressure, which is crucial for businesses with growing needs.
- Reviewers mention that while Agile CRM offers a user-friendly experience, it may lack some of the advanced features found in ActiveCampaign. For instance, users have pointed out that ActiveCampaign's robust segmentation engine allows for more targeted marketing efforts, which can lead to better engagement rates.
- G2 reviewers highlight the quality of support provided by ActiveCampaign, with many users praising the responsive customer service and helpful resources. This level of support can be a game-changer for businesses that require assistance during implementation and ongoing use.
- Users report that Agile CRM's pricing structure, starting at $0 per month, makes it an attractive option for startups and small businesses. However, some users feel that this comes at the cost of fewer advanced features compared to ActiveCampaign, which, despite its higher entry price, offers a more powerful suite of tools for marketing and CRM needs.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Agile CRM
Free
$0
per month
For 10 Users
- 1000 Contacts & Companies
- Custom Data Fields
- Lead Scoring
Free Trial
ActiveCampaign
Free Trial is available
Agile CRM
Free Trial is available
Ratings
Meets Requirements
8.8
11,121
8.1
317
Ease of Use
8.2
11,237
8.1
317
Ease of Setup
8.0
7,170
7.8
171
Ease of Admin
8.4
6,330
8.2
165
Quality of Support
8.5
10,295
7.9
310
Has the product been a good partner in doing business?
8.8
6,188
7.9
164
Product Direction (% positive)
8.2
10,528
7.7
313
Features by Category
Sales Force Automation
8.2
2100
|
Verified
8.1
36
|
Verified
7.0
1016
7.5
29
7.9
1762
|
Verified
7.6
34
|
Verified
7.7
1677
|
Verified
7.7
35
|
Verified
7.0
1219
|
Verified
7.2
30
|
Verified
7.6
1429
|
Verified
7.1
28
|
Verified
7.0
1205
|
Verified
7.4
29
|
Verified
6.9
1137
|
Verified
7.0
27
|
Verified
7.3
1276
|
Verified
7.5
30
|
Verified
Marketing Automation
9.0
2311
|
Verified
7.2
34
|
Verified
8.8
2200
|
Verified
7.6
31
|
Verified
8.5
2147
|
Verified
7.1
34
|
Verified
7.8
1480
|
Verified
6.7
32
|
Verified
Customer Support
7.6
1467
|
Verified
7.0
33
|
Verified
7.7
1626
|
Verified
6.6
33
|
Verified
7.9
1759
|
Verified
6.5
33
|
Verified
7.0
1322
|
Verified
6.2
31
|
Verified
7.5
1448
|
Verified
6.9
30
|
Verified
Reporting & Analytics
7.7
1949
|
Verified
7.0
30
|
Verified
7.9
2141
|
Verified
7.1
33
|
Verified
7.1
1288
|
Verified
6.8
28
|
Verified
Mobile & Social
7.3
1222
|
Verified
7.9
26
|
Verified
7.3
1326
|
Verified
8.4
24
|
Verified
7.1
1369
|
Verified
7.9
25
|
Verified
Platform
7.8
1979
|
Verified
7.2
12
|
Verified
8.0
1932
|
Verified
7.6
13
|
Verified
8.1
2025
|
Verified
7.6
13
|
Verified
7.3
1450
|
Verified
8.1
7
|
Verified
7.0
1348
|
Verified
8.1
9
|
Verified
Feature Not Available
7.8
10
|
Verified
8.3
2097
|
Verified
7.1
13
|
Verified
7.4
1475
|
Verified
8.1
9
|
Verified
Integration
8.1
1928
|
Verified
8.0
11
|
Verified
8.1
1934
|
Verified
7.1
12
|
Verified
7.8
1634
|
Verified
7.8
10
|
Verified
Generative AI
6.1
643
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6473
|
Verified
7.4
21
|
Verified
8.9
6305
|
Verified
7.1
21
|
Verified
8.5
6137
|
Verified
6.7
21
|
Verified
8.8
5763
|
Verified
7.5
21
|
Verified
Online Marketing
7.4
4385
|
Verified
7.5
20
|
Verified
7.9
4076
|
Verified
8.0
19
|
Verified
7.8
3534
|
Verified
7.8
17
|
Verified
8.1
4864
|
Verified
7.5
18
|
Verified
7.8
3468
|
Verified
7.7
17
|
Verified
Lead Management
8.3
4358
|
Verified
7.9
21
|
Verified
8.0
3961
|
Verified
7.5
20
|
Verified
8.5
5106
|
Verified
7.2
19
|
Verified
8.0
3489
|
Verified
7.8
20
|
Verified
8.5
4351
|
Verified
7.1
21
|
Verified
8.1
3997
|
Verified
7.4
20
|
Verified
8.2
3793
|
Verified
8.1
20
|
Verified
8.0
3571
|
Verified
7.9
20
|
Verified
Campaign Management
8.0
3487
|
Verified
7.9
21
|
Verified
7.8
3104
|
Verified
8.2
19
|
Verified
7.2
2634
8.3
19
|
Verified
6.8
2334
|
Verified
8.5
18
Social
6.9
2321
|
Verified
8.0
17
|
Verified
7.3
2675
|
Verified
8.4
17
|
Verified
7.3
2546
|
Verified
8.8
17
|
Verified
7.1
2439
|
Verified
8.4
17
|
Verified
7.0
2397
|
Verified
8.0
17
|
Verified
Reporting & Analytics
8.1
5188
|
Verified
8.6
20
|
Verified
7.6
3587
|
Verified
8.9
19
|
Verified
7.2
2916
|
Verified
7.7
18
|
Verified
7.1
2722
|
Verified
8.7
19
|
Verified
6.9
2440
|
Verified
8.0
18
|
Verified
Platform
7.9
3719
|
Verified
8.0
5
|
Verified
8.2
3520
|
Verified
8.3
5
|
Verified
8.3
3704
|
Verified
8.0
5
|
Verified
7.5
2401
|
Verified
7.7
5
|
Verified
7.0
2134
|
Verified
7.3
5
|
Verified
8.4
3714
|
Verified
8.3
5
|
Verified
7.5
2425
|
Verified
7.7
5
|
Verified
Agentic AI - Marketing Automation
6.3
218
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.4
221
Not enough data
Integration
8.1
3755
|
Verified
7.7
5
|
Verified
8.1
3651
|
Verified
8.3
5
|
Verified
7.8
3128
|
Verified
8.0
5
|
Verified
Ticket and Case Management
Not enough data
9.0
10
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
8.8
10
|
Verified
Not enough data
8.5
10
|
Verified
Not enough data
8.5
10
|
Verified
Not enough data
8.2
10
|
Verified
Not enough data
8.5
10
|
Verified
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Help Desk
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication Channels
Not enough data
9.2
10
|
Verified
Not enough data
8.2
10
|
Verified
Not enough data
8.0
10
|
Verified
Not enough data
7.5
10
|
Verified
Not enough data
7.8
9
|
Verified
Platform
Not enough data
6.3
5
7.9
166
7.8
6
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
7.2
6
|
Verified
Not enough data
8.9
6
|
Verified
Messenger
7.4
1122
Not enough data
5.9
975
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2019
Not enough data
6.3
1515
Not enough data
7.0
1615
Not enough data
7.6
1679
Not enough data
Edit
7.4
1754
Not enough data
8.0
1967
Not enough data
7.4
1661
Not enough data
Logistics
7.8
1816
Not enough data
7.0
1579
Not enough data
7.8
1773
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
839
Not enough data
6.1
675
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
202
8.3
5
7.6
197
8.3
5
8.1
179
Not enough data
8.0
189
Not enough data
Campaigns
7.9
168
8.3
5
8.3
179
9.0
5
7.9
146
Not enough data
7.8
180
Not enough data
Integrations
8.1
172
7.3
5
6.7
115
Not enough data
7.9
130
8.7
5
7.3
143
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
347
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
Generative AI
6.7
28
Not enough data
6.8
28
Not enough data
6.3
28
Not enough data
Communication
8.3
126
9.0
8
|
Verified
8.1
113
9.0
8
|
Verified
8.4
118
8.5
8
|
Verified
7.7
94
8.1
7
|
Verified
7.8
78
8.6
6
Internal Use
7.9
166
7.8
6
|
Verified
7.8
98
8.5
8
|
Verified
8.2
103
9.2
8
8.1
99
8.3
8
|
Verified
7.7
87
9.0
8
|
Verified
8.1
100
8.3
7
|
Verified
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
449
Not enough data
8.0
398
Not enough data
Management
8.0
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.1
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
7.2
18
Not enough data
6.8
18
Not enough data
7.5
17
Customizations
Not enough data
6.8
17
Not enough data
7.4
17
Not enough data
7.8
17
Not enough data
7.1
16
Not enough data
6.9
17
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
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Campaign Planning
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Integrations
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Categories
Categories
Shared Categories
ActiveCampaign and Agile CRM are categorized as Pop-Up Builder, Marketing Automation, CRM, Online Form Builder, Landing Page Builders, and Live Chat
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Email Template Builder, SMS Marketing, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Agile CRM is categorized as Email Tracking and Help Desk
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Agile CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
15.1%
Information Technology and Services
13.4%
Computer Software
6.8%
Financial Services
4.5%
Internet
4.3%
Other
56.0%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Any power users who are making Agile deliver ?
1 Comment
JJ
I used to find it great, but we are moving away to One Page CRM for managing prospects and leads, and Woodpecker for cold email.
Could you use tags to...Read more
Why are you tear down their state-of-the-art product?
1 Comment
AM
They keep pushing their new product, and AgileCRM is not being maintained. Campaigns are not working and no one is fixing it. We are looking to switch.Read more
What is Agile CRM used for?
1 Comment
B
Agile CRM is a type of customer relationship management software that aims to improve and simplify different areas of managing and interacting with...Read more
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