Users report that ActiveCampaign excels in its Mail Send API with a score of 9.7, which allows for seamless integration and automation, while SMTP2GO's API received a score of 8.9, indicating it may not be as robust for advanced users.
Reviewers mention that ActiveCampaign's Notifications feature scores 9.3, providing timely updates and alerts, whereas SMTP2GO's notifications scored lower at 8.6, which may lead to less effective communication for users.
G2 users highlight that ActiveCampaign's Email Segmentation feature, with a score of 7.7, is effective but not as strong as SMTP2GO's 7.8, suggesting that SMTP2GO may offer slightly better options for targeted marketing campaigns.
Users on G2 appreciate ActiveCampaign's Template Creation capabilities, scoring 8.0, but some reviewers feel that SMTP2GO's preset templates, also at 7.7, could be more user-friendly for those who prefer ready-made solutions.
Reviewers say that ActiveCampaign's Tracking & Reporting feature scores 8.8, which is beneficial for analyzing campaign performance, while SMTP2GO shines with a score of 9.1, indicating superior reporting capabilities that users find invaluable.
Users report that both platforms offer good Spam Filter Testing, but SMTP2GO's score of 8.5 slightly edges out ActiveCampaign's 8.3, suggesting that SMTP2GO may provide better tools for ensuring email deliverability.
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