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# Active Trader Pro vs E\*Trade Web Platform Comparison - What are their main differences?

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Active Trader ProE\*Trade Web Platform[+ Add Product](#)

Pricing

**Active Trader Pro**
No pricing available

**E\*Trade Web Platform**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Active Trader Pro**
Not enough reviews yet

**E\*Trade Web Platform**
Not enough reviews yet

Return on Investment

**Active Trader Pro**
Not enough reviews yet

**E\*Trade Web Platform**
Not enough reviews yet

Perceived Cost

**Active Trader Pro**
Not enough reviews yet

**E\*Trade Web Platform**
$$$$$

Average Discount

**Active Trader Pro**
Not enough reviews yet

**E\*Trade Web Platform**
Not enough reviews yet

**Pros & Cons**
from reviews

**Active Trader Pro**
Not enough data

**E\*Trade Web Platform**
Not enough data

**Ratings**
from reviews

Meets Requirements

**Active Trader Pro**

9.3

9.39

**E\*Trade Web Platform**

8.3

8.320

Ease of Use

**Active Trader Pro**

9.3

9.39

**E\*Trade Web Platform**

7.9

7.921

Ease of Setup

**Active Trader Pro**
Not enough data

**E\*Trade Web Platform**

7.3

7.35

Ease of Admin

**Active Trader Pro**
Not enough data

**E\*Trade Web Platform**
Not enough data

Quality of Support

**Active Trader Pro**

9.0

9.07

**E\*Trade Web Platform**

8.1

8.115

Has the product been a good partner in doing business?

**Active Trader Pro**
Not enough data

**E\*Trade Web Platform**
Not enough data

Product Direction (% positive)

**Active Trader Pro**

10.0

10.07

**E\*Trade Web Platform**

6.5

6.520

**Features**
ratings from reviews

Brokerage Trading Platforms[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

8.9

8

8.3

17

Market Intelligence

Digital Transactions - Brokerage Trading Platforms

9.0(won by 0.7)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

15

Analytics Tools - Brokerage Trading Platforms

9.0(won by 0.6)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.4

15

Market Tailoring - Brokerage Trading Platforms

8.3(won by 0.3)

8

8.0

14

Market Intelligence - Brokerage Trading Platforms

9.0(won by 1.1)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.9

15

Trading Operations

Intermediary - Brokerage Trading Platforms

8.3(won by 0.6)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

10

Security - Brokerage Trading Platforms

9.4(won by 1.1)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

14

Trades Automation - Brokerage Trading Platforms

8.8(won by 0.2)

8

8.6

14

Real-Time Price Feeds - Brokerage Trading Platforms

9.6(won by 0.5)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

9.1

13

Agentic AI - Brokerage Trading Platforms

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Active Trader Pro](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_2dcb9b4532072d793535a5799e5effa3/active-trader-pro.jpg "Active Trader Pro")](https://www.g2.com/products/active-trader-pro/reviews)

Active Trader Pro

Small-Business(50 or fewer emp.)

72.7%

Mid-Market(51-1000 emp.)

9.1%

Enterprise(\> 1000 emp.)

18.2%

[![E*Trade Web Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f685d06a8bc765e19ea660a5b0577930/e-trade-web-platform.jpg "E\*Trade Web Platform")](https://www.g2.com/products/e-trade-web-platform/reviews)

E\*Trade Web Platform

Small-Business(50 or fewer emp.)

50.0%

Mid-Market(51-1000 emp.)

20.8%

Enterprise(\> 1000 emp.)

29.2%

Small-Business

(50 or fewer emp.)

72.7%

50.0%

Mid-Market

(51-1000 emp.)

9.1%

20.8%

Enterprise

(\> 1000 emp.)

18.2%

29.2%

Reviewers' Industry

[![Active Trader Pro](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_2dcb9b4532072d793535a5799e5effa3/active-trader-pro.jpg "Active Trader Pro")](https://www.g2.com/products/active-trader-pro/reviews)
Active Trader Pro

Financial Services

27.3%

Health, Wellness and Fitness

18.2%

Music

9.1%

Marketing and Advertising

9.1%

Internet

9.1%

Other

27.3%

[![E*Trade Web Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f685d06a8bc765e19ea660a5b0577930/e-trade-web-platform.jpg "E\*Trade Web Platform")](https://www.g2.com/products/e-trade-web-platform/reviews)
E\*Trade Web Platform

Construction

16.7%

Computer Software

16.7%

Insurance

8.3%

Information Technology and Services

8.3%

Sports

4.2%

Other

45.8%

FAQs

## Active Trader Pro vs E\*Trade Web Platform FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Active Trader Pro vs E\*Trade Web Platform?

Active Trader Pro stands out for its higher user satisfaction scores and advanced desktop trading features, while E\*Trade Web Platform is recognized for broader accessibility and ease of use.

| [Active Trader Pro](https://www.g2.com/products/active-trader-pro/reviews) | [E\*Trade Web Platform](https://www.g2.com/products/e-trade-web-platform/reviews) |
| --- | --- |
| 4.3/5 (11 reviews) | 4.0/5 (24 reviews) |
| — | — |
| — | 7.3 |
| 9.0 | 8.1 |
| Advanced customization and real-time data for desktop trading | User-friendly interface and easy portfolio management |

### How do the pricing models of Active Trader Pro and E\*Trade Web Platform compare?

Active Trader Pro is rated higher for value satisfaction compared to E\*Trade Web Platform.

- **Active Trader Pro:** Reviewers highlight the platform's affordability and value, especially for those making 30 or more trades per year, with positive sentiment around cost-effectiveness.
- **E\*Trade Web Platform:** In recent reviews, some users cite higher margin interest rates and fees as a reason for switching to lower-cost competitors, though others appreciate the absence of stock trade fees.

### What are the best alternatives to Active Trader Pro and E\*Trade Web Platform?

The top three alternatives to Active Trader Pro and E\*Trade Web Platform are TradingView, thinkorswim, and MetaTrader 5.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Active Trader Pro](https://www.g2.com/products/active-trader-pro/reviews) | 4.3/5 (11 reviews) | — | Reviewers highlight cost-effectiveness for active traders | Advanced customization and real-time data for desktop trading |
| [E\*Trade Web Platform](https://www.g2.com/products/e-trade-web-platform/reviews) | 4.0/5 (24 reviews) | — | Mixed feedback on fees, with some switching due to cost | User-friendly interface and easy portfolio management |
| [TradingView](https://www.g2.com/products/tradingview/reviews) | 4.5/5 (75 reviews) | Small-Business | — | Powerful charting and analysis tools |
| [thinkorswim](https://www.g2.com/products/thinkorswim/reviews) | 4.0/5 (31 reviews) | Small-Business | — | Comprehensive trading features for advanced users |
| [MetaTrader 5](https://www.g2.com/products/henyep-capital-markets-metatrader-5/reviews) | 4.3/5 (19 reviews) | Small-Business | — | Multi-asset trading and algorithmic capabilities |

### Which Brokerage Trading Platforms features should I prioritize when comparing Active Trader Pro and E\*Trade Web Platform?

Buyers comparing Active Trader Pro and E\*Trade Web Platform should prioritize ease of use, quality of support, real-time data, customization, and platform accessibility.

- **Ease of Use:** Active Trader Pro scores 9.3, E\*Trade Web Platform scores 7.9.
- **Quality of Support:** Active Trader Pro scores 9.0, E\*Trade Web Platform scores 8.1.
- **Real-Time Data:** Reviewers consistently praise Active Trader Pro for accurate, real-time price information and data updates.
- **Customization:** Active Trader Pro is noted for advanced customization of trading screens and dashboards.
- **Platform Accessibility:** E\*Trade Web Platform is accessible via web and mobile, while Active Trader Pro is desktop-only.

### What are the pros and cons of Active Trader Pro vs E\*Trade Web Platform?

Active Trader Pro's headline strength is advanced customization and real-time data, while E\*Trade Web Platform excels in user-friendly portfolio management and accessibility.

- **Active Trader Pro strengths:** Advanced customization, real-time data updates, efficient research and trading in one application, and strong desktop trading tools.
- **Active Trader Pro trade-offs:** Desktop-only access, no mobile version, some users cite mediocre Level 2 access and limited advanced trade automation.
- **E\*Trade Web Platform strengths:** User-friendly interface, easy navigation, accessible via web and mobile, efficient for managing investments and executing trades, and strong support for RSUs and ESPP.
- **E\*Trade Web Platform trade-offs:** Some reviewers mention a steep learning curve for beginners, occasional slow platform performance during peak hours, and higher margin interest rates compared to competitors.

### Is Active Trader Pro or E\*Trade Web Platform better for small businesses?

E\*Trade Web Platform is the better fit for small businesses, as it is most frequently reviewed by small-business users and praised for its accessibility and ease of use.

- **Active Trader Pro:** No dominant small-business segment share reported, but reviewers note its advanced features are valued by active traders.
- **E\*Trade Web Platform:** Largest reviewer segment is Small-Business, with reviewers highlighting its user-friendly interface and suitability for managing company stock and employee equity plans.

### Which Brokerage Trading Platforms platform has better integrations?

Neither Active Trader Pro nor E\*Trade Web Platform has reviewer-cited integrations in recent reviews.

- **Active Trader Pro:** No integrations mentioned in recent reviews.
- **E\*Trade Web Platform:** No integrations mentioned in recent reviews.

### How do Active Trader Pro and E\*Trade Web Platform compare on customer support?

Active Trader Pro leads E\*Trade Web Platform in Quality of Support by 0.9 points, a material difference.

- **Active Trader Pro:** Reviewers consistently rate support highly, citing quick responses and effective problem resolution, with a Quality of Support score of 9.0.
- **E\*Trade Web Platform:** Support is generally positive but more mixed, with some reviewers noting slow response times and others praising helpfulness, reflected in a Quality of Support score of 8.1.

### Which is easier to implement, Active Trader Pro or E\*Trade Web Platform?

E\*Trade Web Platform is easier to implement, with a reported Ease of Setup score of 7.3, while no score is available for Active Trader Pro.

- **Active Trader Pro:** No Ease of Setup score reported; reviewers focus on desktop installation and configuration but do not cite major setup challenges.
- **E\*Trade Web Platform:** Reviewers describe straightforward setup, with several citing easy onboarding and account creation, and an Ease of Setup score of 7.3.

Alternatives

**Active Trader Pro Alternatives**

 ![thinkorswim](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_426cd71f6c77ab8bfe5ed69cfd934776/thinkorswim.jpg "thinkorswim")

[
thinkorswim
](/products/thinkorswim/reviews)

 ![TradingView](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5ec66c52287a108256fe7c9cc632dc0b/tradingview.png "TradingView")

[
TradingView
](/products/tradingview/reviews)

 ![eToro](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9f5fbad4c13bc9f07fd8ae162c2923a8/etoro.png "eToro")

[
eToro
](/products/etoro/reviews)

 ![MetaTrader 5](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_df4e62dc83ec691f7100929fa09f7b07/metatrader-5.png "MetaTrader 5")

[
MetaTrader 5
](/products/metatrader-5/reviews)

**E\*Trade Web Platform Alternatives**

 ![TradingView](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5ec66c52287a108256fe7c9cc632dc0b/tradingview.png "TradingView")

[
TradingView
](/products/tradingview/reviews)

 ![thinkorswim](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_426cd71f6c77ab8bfe5ed69cfd934776/thinkorswim.jpg "thinkorswim")

[
thinkorswim
](/products/thinkorswim/reviews)

 ![eToro](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9f5fbad4c13bc9f07fd8ae162c2923a8/etoro.png "eToro")

[
eToro
](/products/etoro/reviews)

 ![MetaTrader 5](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_df4e62dc83ec691f7100929fa09f7b07/metatrader-5.png "MetaTrader 5")

[
MetaTrader 5
](/products/metatrader-5/reviews)

## Active Trader Pro vs E\*Trade Web Platform

- Reviewers felt that Active Trader Pro meets the needs of their business better than E\*Trade Web Platform.
- When comparing quality of ongoing product support, reviewers felt that Active Trader Pro is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Active Trader Pro over E\*Trade Web Platform.