Compare Actito and Agentforce Marketing (formerly Salesforce Marketing Cloud) 
At a Glance
Market Segments
Mid-Market (44.0% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
Contact Us
Starting at $1,250.00 Per Month
Actito
Star Rating
(175)4.3 out of 5
Market Segments
Mid-Market (44.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about ActitoAgentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,443)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in multi-channel campaign management, with users praising its ability to create coordinated activities across emails and social media. This robust functionality is highlighted as a key strength, making it a preferred choice for businesses looking to enhance their marketing strategies.
- Users say that Actito stands out for its user-friendly interface and customization capabilities. Reviewers appreciate the drag-and-drop feature for creating complex automated campaigns without needing coding skills, which simplifies the process and enhances user experience.
- According to verified reviews, Salesforce Marketing Cloud has a higher overall G2 Score, indicating greater user satisfaction. However, some users mention challenges with configuration and setup, suggesting that while the platform is powerful, it may require a steeper learning curve for new users.
- Reviewers mention that Actito provides excellent customer engagement features, which have reportedly led to longer customer lifetimes. Users highlight its ability to consolidate data from multiple sources, offering a comprehensive view of customer interactions that enhances personalized marketing efforts.
- Users report that Salesforce Marketing Cloud's email marketing capabilities are among the best in the industry, with features that support deep segmentation and personalization. This makes it particularly effective for businesses focused on CRM-driven strategies.
- G2 reviewers note that Actito's quality of support is significantly higher than that of Salesforce Marketing Cloud, with users praising the responsiveness and helpfulness of Actito's support team. This aspect can be crucial for businesses that require ongoing assistance and guidance.
Pricing
Entry-Level Pricing
Actito
Actito
Contact Us
Pricing based on profiles in database, interactions included
- Powerful and flexible marketing data model
- Intuitive, no-code segment builder
- Multichannel customer journey automation
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
Actito
Free Trial is available
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableRatings
Meets Requirements
8.4
130
8.2
3,280
Ease of Use
8.6
133
7.6
3,457
Ease of Setup
8.2
68
7.3
1,945
Ease of Admin
8.3
63
7.8
1,715
Quality of Support
9.1
133
7.7
3,094
Has the product been a good partner in doing business?
8.8
62
8.0
1,680
Product Direction (% positive)
9.5
126
7.5
3,173
Features by Category
Email Marketing
8.4
99
|
Verified
7.9
1174
8.8
94
|
Verified
8.4
1171
8.5
94
|
Verified
8.1
1151
8.6
89
|
Verified
8.2
1069
Online Marketing
7.6
79
|
Verified
7.4
1064
8.2
81
|
Verified
7.4
890
8.5
68
|
Verified
7.5
842
8.0
75
7.2
918
7.3
57
7.3
854
Lead Management
8.0
66
8.0
1033
8.1
77
|
Verified
7.6
995
8.5
94
|
Verified
8.0
1044
7.3
55
7.9
1025
8.1
54
8.1
1025
7.5
61
|
Verified
7.8
965
7.6
39
7.9
923
7.9
66
|
Verified
8.3
1034
Campaign Management
7.9
62
|
Verified
7.6
875
7.9
43
7.6
771
7.7
48
|
Verified
7.1
669
7.6
33
6.7
201
Social
7.2
32
6.3
376
7.5
33
6.6
566
7.4
34
6.9
216
7.3
34
7.0
203
7.3
34
6.9
177
Reporting & Analytics
8.2
96
|
Verified
7.4
1068
7.0
57
|
Verified
6.9
892
7.1
51
|
Verified
6.5
770
7.1
45
6.5
716
7.5
33
6.5
703
Platform
8.2
53
|
Verified
7.0
632
8.1
48
|
Verified
7.8
191
8.3
50
|
Verified
8.0
679
8.0
38
|
Verified
7.4
168
7.6
42
|
Verified
7.4
129
8.5
53
|
Verified
8.0
670
7.4
39
|
Verified
7.8
139
Agentic AI - Marketing Automation
6.4
6
7.2
9
6.4
6
6.5
9
6.1
6
7.2
10
6.1
6
6.9
9
6.1
6
5.8
8
6.1
6
7.1
8
Integration
8.3
52
|
Verified
8.0
668
8.1
49
|
Verified
7.7
535
7.2
32
|
Verified
7.4
497
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
9.3
14
Not enough data
9.4
15
Not enough data
9.2
13
Not enough data
Templates
9.7
15
Not enough data
8.9
17
Not enough data
Feature Not Available
Not enough data
Personalization
9.5
14
Not enough data
9.4
16
Not enough data
9.7
15
Not enough data
9.6
13
Not enough data
9.6
13
Not enough data
9.5
14
Not enough data
9.5
18
Not enough data
9.1
17
Not enough data
Multichannel
9.4
16
Not enough data
9.5
19
Not enough data
9.1
15
Not enough data
Administration
9.4
17
Not enough data
9.0
19
Not enough data
9.1
18
Not enough data
9.4
16
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.2
28
Not enough data
9.2
30
Analytics
Not enough data
9.2
28
Not enough data
9.3
27
Optimization
Not enough data
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Agentic AI - Push Notification
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Segmentation
10.0
7
9.0
37
9.5
7
8.5
40
Targeting
9.8
7
9.2
41
9.5
7
9.0
40
Triggered Content
9.5
7
8.5
26
10.0
7
8.2
21
10.0
7
8.9
32
Personalized Content
9.3
7
8.7
31
9.3
7
8.9
24
10.0
7
8.9
39
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
9.1
30
Not enough data
8.8
28
Not enough data
8.8
27
Not enough data
8.6
28
Not enough data
8.9
28
Not enough data
8.6
29
Not enough data
9.1
30
Not enough data
8.9
29
SMS Platform
Not enough data
9.0
27
Not enough data
9.2
28
Not enough data
8.4
29
Not enough data
7.8
29
Not enough data
8.4
26
Not enough data
8.6
29
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.9
19
Not enough data
8.8
20
Not enough data
8.9
20
Not enough data
8.9
19
Not enough data
Intelligence
8.9
20
Not enough data
8.2
18
Not enough data
8.6
18
Not enough data
Platform Basics
Not enough data
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Agentic AI - Customer Journey Mapping
Not enough data
7.9
12
Attribution Modeling
Not enough data
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Reporting
Not enough data
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Platform Basics
Not enough data
7.9
42
Not enough data
8.0
44
Platform Data
Not enough data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
8.7
47
Not enough data
8.0
41
Not enough data
8.5
43
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Page Optimization
Not enough data
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Integrations
Not enough data
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Generative AI
Not enough data
7.9
11
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Analytics
Not enough data
7.7
45
Not enough data
7.5
48
Customization
Not enough data
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Loyalty Experience
Not enough data
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Loyalty Platform
Not enough data
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Agentic AI - Loyalty Management
Not enough data
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Computing
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Experimental Design
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Analytics
Not enough data
7.7
5
Not enough data
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.3
16
8.7
46
8.7
17
9.1
46
8.6
16
8.3
39
8.8
16
9.1
37
Campaigns
9.5
16
8.7
44
9.0
16
9.0
43
9.5
16
8.8
44
8.8
16
8.8
42
9.9
17
9.4
37
9.4
17
9.1
37
Engagement
9.1
15
8.4
42
Platform
9.1
16
8.9
42
9.1
16
8.8
43
9.1
15
8.6
43
Agentic AI - Mobile Marketing
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Marketing Operations
8.1
29
|
Verified
8.0
92
8.6
34
|
Verified
8.5
107
8.7
30
|
Verified
8.0
99
8.9
30
|
Verified
8.7
105
8.8
21
7.5
76
8.9
21
7.9
69
Campaign Activity
9.0
34
|
Verified
8.6
100
8.4
37
|
Verified
8.6
114
8.8
26
8.3
89
8.5
30
|
Verified
8.4
102
8.7
33
|
Verified
8.1
92
8.3
20
7.9
73
Agentic AI - Marketing Analytics
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Categories
Categories
Shared Categories
Actito and Agentforce Marketing (formerly Salesforce Marketing Cloud) are categorized as Marketing Analytics, Marketing Automation, Personalization, Personalization Engines, and Mobile Marketing
Unique Categories
Actito is categorized as E-Commerce Personalization and Customer Data Platform (CDP)
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as A/B Testing, SMS Marketing, Push Notification, Customer Journey Mapping, Attribution, Conversational Marketing, Customer Journey Analytics, Landing Page Builders, Lead Capture, and Loyalty Management
Reviews
Reviewers' Company Size
Actito
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
8.3%
Leisure, Travel & Tourism
7.7%
Retail
7.1%
Online Media
5.4%
Financial Services
4.8%
Other
66.7%
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.3%
Alternatives
Discussions
Actito has no discussions with answers
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