Compare Actito and Sailthru
See this
side-by-side comparison of Actito vs. Sailthru
based on preference data from user reviews. Actito rates 4.2/5 stars with 58 reviews. By contrast, Sailthru rates 4.2/5 stars with 132 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
Actito vs Sailthru
When assessing the two solutions, reviewers found Actito easier to use and set up. However, Sailthru is easier to administer. Reviewers also preferred doing business with Sailthru overall.
- Reviewers felt that Sailthru meets the needs of their business better than Actito.
- When comparing quality of ongoing product support, reviewers felt that Actito is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Actito over Sailthru.
Categories
Shared Categories
Actito and Sailthru are categorized as Marketing Automation
Unique Categories
Actito is categorized as Marketing Analytics
Sailthru is categorized as Personalization and Mobile Marketing
Pricing
Free Trial Unavailable
Free Trial Unavailable
Ratings
Meets Requirements
Actito
Responses: 49
Sailthru
Responses: 121
Ease of Use
Actito
Responses: 49
Sailthru
Responses: 121
Ease of Setup
Actito
Responses: 25
Sailthru
Responses: 45
Ease of Admin
Actito
Responses: 25
Sailthru
Responses: 48
Quality of Support
Actito
Responses: 49
Sailthru
Responses: 113
Ease of Doing Business With
Actito
Responses: 24
Sailthru
Responses: 45
Product Direction (% positive)
Actito
Responses: 49
Sailthru
Responses: 119
Features
Email Marketing
Building and Personalizing Emails
Actito
Responses: 41
Verified Feature
Sailthru
Responses: 87
Verified Feature
Sending Outbound Emails
Actito
Responses: 40
Verified Feature
Sailthru
Responses: 87
Verified Feature
Manage Email Deliverability
Actito
Responses: 41
Verified Feature
Sailthru
Responses: 88
Verified Feature
Automated Email Responses
Actito
Responses: 33
Verified Feature
Sailthru
Responses: 70
Verified Feature
Online Marketing
Landing Pages and Forms
Actito
Responses: 26
Verified Feature
Sailthru
Responses: 51
Verified Feature
Dynamic Content
Actito
Responses: 28
Verified Feature
Sailthru
Responses: 65
Verified Feature
A/B Testing
Actito
Responses: 16
Verified Feature
Sailthru
Responses: 76
Verified Feature
Mobile Optimized
Actito
Responses: 19
Sailthru
Responses: 67
Verified Feature
Search Tracking and Optimization
Actito
Responses: 18
Sailthru
Responses: 7
Lead Management
Marketing Lead Database
Actito
Responses: 21
Sailthru
Responses: 16
Verified Feature
Data Quality Management
Actito
Responses: 31
Verified Feature
Sailthru
Responses: 31
Verified Feature
Segmentation
Actito
Responses: 40
Verified Feature
Sailthru
Responses: 34
Verified Feature
Lead Scoring and Grading
Actito
Responses: 15
Sailthru
Responses: 19
Verified Feature
Lead Nurturing
Actito
Responses: 13
Sailthru
Responses: 24
Verified Feature
Online Behavior Tracking
Actito
Responses: 19
Verified Feature
Sailthru
Responses: 28
Verified Feature
Automated Alerts and Tasks
Actito
Sailthru
Responses: 20
Verified Feature
CRM Lead Integration
Actito
Responses: 25
Verified Feature
Sailthru
Responses: 21
Verified Feature
Campaign Management
Program Management
Actito
Responses: 23
Verified Feature
Sailthru
Responses: 61
Verified Feature
Event / Webinar Marketing
Actito
Responses: 8
Sailthru
Responses: 5
Calendaring
Actito
Responses: 12
Verified Feature
Sailthru
Responses: 5
Budgeting
Actito
Sailthru
Social
Social Listening
Actito
Sailthru
Responses: 5
Social Sharing
Actito
Sailthru
Responses: 41
Verified Feature
Social Campaigns
Actito
Sailthru
Responses: 6
Social Engagement
Actito
Sailthru
Responses: 5
Social Ads
Actito
Sailthru
Responses: 7
Reporting & Analytics
Basic Reporting
Actito
Responses: 42
Verified Feature
Sailthru
Responses: 88
Verified Feature
Web Analytics
Actito
Responses: 19
Verified Feature
Sailthru
Responses: 69
Verified Feature
ROI Analytics
Actito
Responses: 14
Verified Feature
Sailthru
Responses: 52
Verified Feature
Revenue Analytics
Actito
Responses: 7
Sailthru
Responses: 57
Verified Feature
SEO / Keyword Analytics
Actito
Sailthru
Responses: 8
Platform
Customization
Actito
Responses: 17
Verified Feature
Sailthru
Responses: 30
Verified Feature
Workflow Capability
Actito
Responses: 14
Verified Feature
Sailthru
Responses: 26
Verified Feature
User, Role, and Access Management
Actito
Responses: 17
Verified Feature
Sailthru
Responses: 29
Verified Feature
Internationalization
Actito
Responses: 12
Verified Feature
Sailthru
Sandbox / Test Environments
Actito
Responses: 14
Verified Feature
Sailthru
Performance and Reliability
Actito
Responses: 16
Verified Feature
Sailthru
Responses: 29
Verified Feature
Output Document Generation
Actito
Responses: 9
Verified Feature
Sailthru
Responses: 20
Verified Feature
Integration
Data Import & Export Tools
Actito
Responses: 18
Verified Feature
Sailthru
Responses: 27
Verified Feature
Integration APIs
Actito
Responses: 14
Verified Feature
Sailthru
Responses: 27
Verified Feature
Breadth of Partner Applications
Actito
Responses: 6
Verified Feature
Sailthru
Responses: 21
Verified Feature
Reviewers' Company Size
Reviewers of both Actito and Sailthru were most often representing companies in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
Actito
Sailthru
Mid-Market
(51-1000 emp.)
Actito
Sailthru
Enterprise
(> 1000 emp.)
Actito
Sailthru
Reviewers' Industry
Retail
10.7%
Marketing and Advertising
10.7%
Leisure, Travel & Tourism
8.9%
Food & Beverages
5.4%
Automotive
5.4%
Other
58.9%
Publishing
14.5%
Retail
12.2%
Media Production
9.2%
Marketing and Advertising
8.4%
Internet
7.6%
Other
48.1%
Reviews
Most Helpful Favorable Review
Frédéric D.
Administrator in Information Technology and Services
Flexibility of the integration (API that we use a lot), scenarios, triggers. In one word, all features allowing us to use Actito as an extension of our platform.
Morgan G.
User in Sports
The customer service is second to none. I feel as if my CSM is truly looking out for the best interest of our company and not just looking to onboard us for the money. I love the Sailthru Academy days and plan to attend everyone that I am given the chance...
Most Helpful Critical Review
Ysaline V.
User in Food & Beverages
We can't create our proper e-mail content blocks in the software. This has always been developed by the team. There is a drag and drop system, but no pre-defined content blocks that can be modified in the template; Also we don't have access to the...
User in Publishing
My biggest complaint is how slow each page is to load. Sometimes it will take up to 30 seconds (or longer!) for drop-down menus to appear, images to reload, previews to load, etc. It's almost frustrating enough to not use Saithru at all.
Top Alternatives
Discussions
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Sailthru has no discussions with answers
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