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Compare Actito and Sailthru

See this
side-by-side comparison of Actito vs. Sailthru
based on preference data from user reviews. Actito rates 4.2/5 stars with 58 reviews. By contrast, Sailthru rates 4.2/5 stars with 132 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
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Actito
Actito
(58)
4.2 out of 5
Actito
Sailthru
Sailthru
(132)
4.2 out of 5
Sailthru
Optimized for quick response
Star Rating
Sailthru
Sailthru
Market Segments
Actito
Actito
Mid-Market (44.6% of reviews)
Sailthru
Sailthru
Mid-Market (62.6% of reviews)
Entry Level Price
Actito
Actito
No pricing information available
Sailthru
Sailthru
No pricing information available

Actito vs Sailthru

When assessing the two solutions, reviewers found Actito easier to use and set up. However, Sailthru is easier to administer. Reviewers also preferred doing business with Sailthru overall.

  • Reviewers felt that Sailthru meets the needs of their business better than Actito.
  • When comparing quality of ongoing product support, reviewers felt that Actito is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Actito over Sailthru.
Categories
Shared Categories
Actito
Actito
Sailthru
Sailthru
Actito and Sailthru are categorized as Marketing Automation
Unique Categories
Actito
Actito is categorized as Marketing Analytics
Sailthru
Sailthru is categorized as Personalization and Mobile Marketing
Pricing
Actito
Actito Pricing
Free Trial Unavailable
Sailthru
Sailthru Pricing
Free Trial Unavailable
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Ratings
Meets Requirements
Actito
Actito
8.3
Responses: 49
Sailthru
Sailthru
8.7
Responses: 121
Ease of Use
Actito
Actito
8.5
Responses: 49
Sailthru
Sailthru
8.2
Responses: 121
Ease of Setup
Actito
Actito
8.1
Responses: 25
Sailthru
Sailthru
8.0
Responses: 45
Ease of Admin
Actito
Actito
8.3
Responses: 25
Sailthru
Sailthru
8.5
Responses: 48
Quality of Support
Actito
Actito
8.7
Responses: 49
Sailthru
Sailthru
8.4
Responses: 113
Ease of Doing Business With
Actito
Actito
8.6
Responses: 24
Sailthru
Sailthru
8.7
Responses: 45
Product Direction (% positive)
Actito
Actito
9.5
Responses: 49
Sailthru
Sailthru
7.4
Responses: 119
Features
Email Marketing
Building and Personalizing Emails
Actito
Actito
7.8
Responses: 41
Verified Feature
Sailthru
Sailthru
8.6
Responses: 87
Verified Feature
Sending Outbound Emails
Actito
Actito
8.7
Responses: 40
Verified Feature
Sailthru
Sailthru
9.0
Responses: 87
Verified Feature
Manage Email Deliverability
Actito
Actito
8.0
Responses: 41
Verified Feature
Sailthru
Sailthru
8.6
Responses: 88
Verified Feature
Automated Email Responses
Actito
Actito
8.4
Responses: 33
Verified Feature
Sailthru
Sailthru
8.6
Responses: 70
Verified Feature
Online Marketing
Landing Pages and Forms
Actito
Actito
7.2
Responses: 26
Verified Feature
Sailthru
Sailthru
7.8
Responses: 51
Verified Feature
Dynamic Content
Actito
Actito
7.7
Responses: 28
Verified Feature
Sailthru
Sailthru
8.3
Responses: 65
Verified Feature
A/B Testing
Actito
Actito
7.6
Responses: 16
Verified Feature
Sailthru
Sailthru
8.6
Responses: 76
Verified Feature
Mobile Optimized
Actito
Actito
8.0
Responses: 19
Sailthru
Sailthru
8.8
Responses: 67
Verified Feature
Search Tracking and Optimization
Actito
Actito
6.8
Responses: 18
Sailthru
Sailthru
7.9
Responses: 7
Lead Management
Marketing Lead Database
Actito
Actito
7.5
Responses: 21
Sailthru
Sailthru
7.5
Responses: 16
Verified Feature
Data Quality Management
Actito
Actito
7.6
Responses: 31
Verified Feature
Sailthru
Sailthru
7.5
Responses: 31
Verified Feature
Segmentation
Actito
Actito
8.1
Responses: 40
Verified Feature
Sailthru
Sailthru
8.0
Responses: 34
Verified Feature
Lead Scoring and Grading
Actito
Actito
6.8
Responses: 15
Sailthru
Sailthru
7.3
Responses: 19
Verified Feature
Lead Nurturing
Actito
Actito
7.7
Responses: 13
Sailthru
Sailthru
7.6
Responses: 24
Verified Feature
Online Behavior Tracking
Actito
Actito
6.5
Responses: 19
Verified Feature
Sailthru
Sailthru
7.5
Responses: 28
Verified Feature
Automated Alerts and Tasks
Actito
Actito
Not enough data available
Sailthru
Sailthru
8.0
Responses: 20
Verified Feature
CRM Lead Integration
Actito
Actito
8.0
Responses: 25
Verified Feature
Sailthru
Sailthru
7.2
Responses: 21
Verified Feature
Campaign Management
Program Management
Actito
Actito
7.5
Responses: 23
Verified Feature
Sailthru
Sailthru
8.5
Responses: 61
Verified Feature
Event / Webinar Marketing
Actito
Actito
7.9
Responses: 8
Sailthru
Sailthru
7.3
Responses: 5
Calendaring
Actito
Actito
7.6
Responses: 12
Verified Feature
Sailthru
Sailthru
9.3
Responses: 5
Budgeting
Actito
Actito
Not enough data available
Sailthru
Sailthru
Not enough data available
Social
Social Listening
Actito
Actito
Not enough data available
Sailthru
Sailthru
8.0
Responses: 5
Social Sharing
Actito
Actito
Not enough data available
Sailthru
Sailthru
8.2
Responses: 41
Verified Feature
Social Campaigns
Actito
Actito
Not enough data available
Sailthru
Sailthru
6.4
Responses: 6
Social Engagement
Actito
Actito
Not enough data available
Sailthru
Sailthru
7.7
Responses: 5
Social Ads
Actito
Actito
Not enough data available
Sailthru
Sailthru
6.7
Responses: 7
Reporting & Analytics
Basic Reporting
Actito
Actito
7.8
Responses: 42
Verified Feature
Sailthru
Sailthru
7.9
Responses: 88
Verified Feature
Web Analytics
Actito
Actito
6.4
Responses: 19
Verified Feature
Sailthru
Sailthru
7.7
Responses: 69
Verified Feature
ROI Analytics
Actito
Actito
6.4
Responses: 14
Verified Feature
Sailthru
Sailthru
7.8
Responses: 52
Verified Feature
Revenue Analytics
Actito
Actito
6.4
Responses: 7
Sailthru
Sailthru
7.6
Responses: 57
Verified Feature
SEO / Keyword Analytics
Actito
Actito
Not enough data available
Sailthru
Sailthru
7.1
Responses: 8
Platform
Customization
Actito
Actito
8.0
Responses: 17
Verified Feature
Sailthru
Sailthru
8.0
Responses: 30
Verified Feature
Workflow Capability
Actito
Actito
8.3
Responses: 14
Verified Feature
Sailthru
Sailthru
7.8
Responses: 26
Verified Feature
User, Role, and Access Management
Actito
Actito
7.5
Responses: 17
Verified Feature
Sailthru
Sailthru
8.7
Responses: 29
Verified Feature
Internationalization
Actito
Actito
7.8
Responses: 12
Verified Feature
Sailthru
Sailthru
Not enough data available
Sandbox / Test Environments
Actito
Actito
8.2
Responses: 14
Verified Feature
Sailthru
Sailthru
Not enough data available
Performance and Reliability
Actito
Actito
8.5
Responses: 16
Verified Feature
Sailthru
Sailthru
8.7
Responses: 29
Verified Feature
Output Document Generation
Actito
Actito
7.0
Responses: 9
Verified Feature
Sailthru
Sailthru
8.3
Responses: 20
Verified Feature
Integration
Data Import & Export Tools
Actito
Actito
8.3
Responses: 18
Verified Feature
Sailthru
Sailthru
8.5
Responses: 27
Verified Feature
Integration APIs
Actito
Actito
8.7
Responses: 14
Verified Feature
Sailthru
Sailthru
8.6
Responses: 27
Verified Feature
Breadth of Partner Applications
Actito
Actito
6.1
Responses: 6
Verified Feature
Sailthru
Sailthru
7.9
Responses: 21
Verified Feature
Reviewers' Company Size
Reviewers of both Actito and Sailthru were most often representing companies in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
Actito
Actito
37.5%
Sailthru
Sailthru
20.6%
Mid-Market
(51-1000 emp.)
Actito
Actito
44.6%
Sailthru
Sailthru
62.6%
Enterprise
(> 1000 emp.)
Actito
Actito
17.9%
Sailthru
Sailthru
16.8%
Reviewers' Industry
Actito
Actito Industry
Retail
10.7%
Marketing and Advertising
10.7%
Leisure, Travel & Tourism
8.9%
Food & Beverages
5.4%
Automotive
5.4%
Other
58.9%
Sailthru
Sailthru Industry
Publishing
14.5%
Retail
12.2%
Media Production
9.2%
Marketing and Advertising
8.4%
Internet
7.6%
Other
48.1%
Reviews
Most Helpful Favorable Review
Actito
Frédéric D.
Administrator in Information Technology and Services

Flexibility of the integration (API that we use a lot), scenarios, triggers. In one word, all features allowing us to use Actito as an extension of our platform.

Sailthru
Morgan G.
User in Sports

The customer service is second to none. I feel as if my CSM is truly looking out for the best interest of our company and not just looking to onboard us for the money. I love the Sailthru Academy days and plan to attend everyone that I am given the chance...

Most Helpful Critical Review
Actito
Ysaline V.
User in Food & Beverages

We can't create our proper e-mail content blocks in the software. This has always been developed by the team. There is a drag and drop system, but no pre-defined content blocks that can be modified in the template; Also we don't have access to the...

Sailthru
G
User in Publishing

My biggest complaint is how slow each page is to load. Sometimes it will take up to 30 seconds (or longer!) for drop-down menus to appear, images to reload, previews to load, etc. It's almost frustrating enough to not use Saithru at all.

Discussions
Actito
Actito Discussions
Monty the Mongoose crying
Actito has no discussions with answers
Sailthru
Sailthru Discussions
Monty the Mongoose crying
Sailthru has no discussions with answers
Screenshots
Sailthru
Sailthru Screenshots
No screenshots provided
Videos
Actito
Actito Videos
Video Preview

Actito in less than 2 minutes French and English

Sailthru
Sailthru Videos
No videos provided
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