Compare Actito and Oracle Responsys 
At a Glance
Market Segments
Mid-Market (44.4% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Actito
Star Rating
(176)4.3 out of 5
Market Segments
Mid-Market (44.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about ActitoOracle Responsys
Star Rating
(130)3.9 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Oracle ResponsysActito vs Oracle Responsys
When assessing the two solutions, reviewers found Actito easier to use, set up, and administer. Reviewers also preferred doing business with Actito overall.
- Reviewers felt that Actito meets the needs of their business better than Oracle Responsys.
- When comparing quality of ongoing product support, reviewers felt that Actito is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Actito over Oracle Responsys.
Pricing
Entry-Level Pricing
Actito
Actito
Contact Us
Pricing based on profiles in database, interactions included
- Powerful and flexible marketing data model
- Intuitive, no-code segment builder
- Multichannel customer journey automation
Oracle Responsys
No pricing availableFree Trial
Actito
Free Trial is available
Oracle Responsys
No trial information availableRatings
Meets Requirements
8.4
130
7.9
100
Ease of Use
8.6
133
6.8
99
Ease of Setup
8.2
68
5.8
46
Ease of Admin
8.3
63
6.4
45
Quality of Support
9.1
133
6.5
98
Has the product been a good partner in doing business?
8.8
62
7.1
45
Product Direction (% positive)
9.5
126
6.4
98
Features by Category
Email Marketing
8.4
99
|
Verified
8.3
46
|
Verified
8.8
94
|
Verified
8.4
47
|
Verified
8.5
94
|
Verified
8.0
45
|
Verified
8.6
89
|
Verified
8.1
45
|
Verified
Online Marketing
7.6
79
|
Verified
6.9
19
|
Verified
8.2
81
|
Verified
7.9
47
|
Verified
8.5
68
|
Verified
7.8
48
|
Verified
8.0
75
7.5
38
|
Verified
7.3
57
7.7
33
Lead Management
8.0
66
8.0
16
|
Verified
8.1
77
|
Verified
7.6
34
|
Verified
8.5
94
|
Verified
7.3
42
|
Verified
7.3
55
7.4
21
|
Verified
8.1
54
8.1
25
|
Verified
7.5
61
|
Verified
7.6
26
|
Verified
7.6
39
8.2
30
|
Verified
7.9
66
|
Verified
8.1
28
|
Verified
Campaign Management
7.9
62
|
Verified
8.3
41
|
Verified
7.9
43
8.1
24
7.7
48
|
Verified
8.4
25
|
Verified
7.6
33
7.9
20
Social
7.2
32
8.3
10
7.5
33
8.7
15
|
Verified
7.4
34
8.2
15
|
Verified
7.3
34
8.1
15
|
Verified
7.3
34
8.4
15
Reporting & Analytics
8.2
96
|
Verified
7.9
45
|
Verified
7.0
57
|
Verified
7.9
25
|
Verified
7.1
51
|
Verified
7.5
26
|
Verified
7.1
45
7.4
26
|
Verified
7.5
33
7.9
19
Platform
8.2
53
|
Verified
7.4
21
|
Verified
8.1
48
|
Verified
8.1
22
|
Verified
8.3
50
|
Verified
7.3
22
|
Verified
8.0
38
|
Verified
8.0
14
|
Verified
7.6
42
|
Verified
6.4
17
|
Verified
8.5
53
|
Verified
8.0
20
|
Verified
7.4
39
|
Verified
7.3
15
|
Verified
Agentic AI - Marketing Automation
6.4
6
Not enough data
6.4
6
Not enough data
6.1
6
Not enough data
6.1
6
Not enough data
6.1
6
Not enough data
6.1
6
Not enough data
Integration
8.3
52
|
Verified
7.6
21
|
Verified
8.1
49
|
Verified
7.7
21
|
Verified
7.2
32
|
Verified
7.7
18
|
Verified
Visitor Behavior
9.3
14
Not enough data
9.4
15
Not enough data
9.2
13
Not enough data
Templates
9.7
15
Not enough data
8.9
17
Not enough data
Feature Not Available
Not enough data
Personalization
9.5
14
Not enough data
9.4
16
Not enough data
9.7
15
Not enough data
9.6
13
Not enough data
9.6
13
Not enough data
9.5
14
Not enough data
9.5
18
Not enough data
9.1
17
Not enough data
Multichannel
9.4
16
Not enough data
9.5
19
Not enough data
9.1
15
Not enough data
Administration
9.4
17
Not enough data
9.0
19
Not enough data
9.1
18
Not enough data
9.4
16
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
7.5
8
Not enough data
8.8
8
Not enough data
8.6
7
Not enough data
8.3
8
Not enough data
8.1
8
Analytics
Not enough data
8.5
8
Not enough data
7.5
8
Optimization
Not enough data
6.7
8
Not enough data
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
10.0
7
Not enough data
9.5
7
Not enough data
Targeting
9.8
7
Not enough data
9.5
7
Not enough data
Triggered Content
9.5
7
Not enough data
10.0
7
Not enough data
10.0
7
Not enough data
Personalized Content
9.3
7
Not enough data
9.3
7
Not enough data
10.0
7
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.9
19
Not enough data
8.8
20
Not enough data
8.9
20
Not enough data
8.9
19
Not enough data
Intelligence
8.9
20
Not enough data
8.2
18
Not enough data
8.6
18
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.3
16
8.1
8
|
Verified
8.7
17
8.5
8
|
Verified
8.6
16
8.6
6
|
Verified
8.8
16
7.8
6
|
Verified
Campaigns
9.5
16
8.3
8
9.0
16
7.5
8
|
Verified
9.5
16
8.6
7
8.8
16
8.1
7
|
Verified
9.9
17
9.2
6
|
Verified
9.4
17
8.9
6
|
Verified
Engagement
9.1
15
8.5
8
|
Verified
Platform
9.1
16
8.8
8
|
Verified
9.1
16
8.8
8
9.1
15
8.5
8
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.1
29
|
Verified
Not enough data
8.6
34
|
Verified
Not enough data
8.7
30
|
Verified
Not enough data
8.9
30
|
Verified
Not enough data
8.8
21
Not enough data
8.9
21
Not enough data
Campaign Activity
9.0
34
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.8
26
Not enough data
8.5
30
|
Verified
Not enough data
8.7
33
|
Verified
Not enough data
8.3
20
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Actito and Oracle Responsys are categorized as Marketing Automation and Mobile Marketing
Unique Categories
Actito is categorized as E-Commerce Personalization, Marketing Analytics, Customer Data Platform (CDP), Personalization, and Personalization Engines
Oracle Responsys is categorized as Push Notification
Reviews
Reviewers' Company Size
Actito
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Responsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
8.3%
Leisure, Travel & Tourism
7.7%
Retail
7.1%
Online Media
5.4%
Financial Services
4.8%
Other
66.7%
Marketing and Advertising
26.6%
Retail
8.9%
Financial Services
7.3%
Information Technology and Services
4.8%
Internet
4.0%
Other
48.4%
Alternatives
Discussions
Actito has no discussions with answers
Marketing to Millenials
2 Comments
KD
I think most marketers use Oracle Responsys and if anyone wants to migrate their marketing automation system, you can choose Oracle Responsys for your...Read more
What is Oracle Responsys used for?
1 Comment
RM
Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure...Read more
Oracle Responsys has no more discussions with answers
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