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Compare Actito and Listrak

See this
side-by-side comparison of Actito vs. Listrak
based on preference data from user reviews. Actito rates 4.2/5 stars with 60 reviews. By contrast, Listrak rates 4.5/5 stars with 136 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
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Actito
Actito
(60)
4.2 out of 5
Actito
Answer a few questions to help the Actito community
Have you used Actito before?
Yes
Listrak
Listrak
(136)
4.5 out of 5
Listrak
Answer a few questions to help the Listrak community
Have you used Listrak before?
Yes
Star Rating
Market Segments
Actito
Actito
Mid-Market (44.8% of reviews)
Listrak
Listrak
Mid-Market (50.4% of reviews)
Entry Level Price
Actito
Actito
No pricing information available
Listrak
Listrak
No pricing information available

Actito vs Listrak

When assessing the two solutions, reviewers found Actito easier to use and set up. However, Listrak is easier to administer. Reviewers also preferred doing business with Listrak overall.

  • Reviewers felt that Listrak meets the needs of their business better than Actito.
  • When comparing quality of ongoing product support, reviewers felt that Listrak is the preferred option.
  • When assessing product direction, Actito and Listrak received similar ratings from our reviewers.
Categories
Shared Categories
Actito
Actito
Listrak
Listrak
Actito and Listrak are categorized as Marketing Automation
Unique Categories
Actito
Actito is categorized as Marketing Analytics
Pricing
Actito
Actito Pricing
Free Trial Unavailable
Listrak
Listrak Pricing
Free Trial Unavailable
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Ratings
Meets Requirements
Actito
Actito
8.3
Responses: 50
Listrak
Listrak
8.9
Responses: 115
Ease of Use
Actito
Actito
8.5
Responses: 50
Listrak
Listrak
8.3
Responses: 116
Ease of Setup
Actito
Actito
8.1
Responses: 26
Listrak
Listrak
7.8
Responses: 57
Ease of Admin
Actito
Actito
8.3
Responses: 26
Listrak
Listrak
8.6
Responses: 61
Quality of Support
Actito
Actito
8.7
Responses: 50
Listrak
Listrak
9.4
Responses: 114
Ease of Doing Business With
Actito
Actito
8.6
Responses: 25
Listrak
Listrak
9.3
Responses: 60
Product Direction (% positive)
Actito
Actito
9.5
Responses: 50
Listrak
Listrak
9.5
Responses: 114
Features
Email Marketing
Building and Personalizing Emails
Actito
Actito
7.9
Responses: 42
Verified Feature
Listrak
Listrak
9.0
Responses: 63
Verified Feature
Sending Outbound Emails
Actito
Actito
8.7
Responses: 41
Verified Feature
Listrak
Listrak
9.3
Responses: 64
Verified Feature
Manage Email Deliverability
Actito
Actito
8.0
Responses: 42
Verified Feature
Listrak
Listrak
8.9
Responses: 63
Verified Feature
Automated Email Responses
Actito
Actito
8.4
Responses: 34
Verified Feature
Listrak
Listrak
8.8
Responses: 57
Verified Feature
Online Marketing
Landing Pages and Forms
Actito
Actito
7.2
Responses: 27
Verified Feature
Listrak
Listrak
8.1
Responses: 32
Verified Feature
Dynamic Content
Actito
Actito
7.7
Responses: 29
Verified Feature
Listrak
Listrak
8.4
Responses: 49
Verified Feature
A/B Testing
Actito
Actito
7.6
Responses: 17
Verified Feature
Listrak
Listrak
8.7
Responses: 53
Verified Feature
Mobile Optimized
Actito
Actito
8.0
Responses: 20
Listrak
Listrak
8.7
Responses: 56
Verified Feature
Search Tracking and Optimization
Actito
Actito
6.8
Responses: 19
Listrak
Listrak
8.2
Responses: 33
Verified Feature
Lead Management
Marketing Lead Database
Actito
Actito
7.5
Responses: 22
Listrak
Listrak
8.1
Responses: 27
Verified Feature
Data Quality Management
Actito
Actito
7.7
Responses: 32
Verified Feature
Listrak
Listrak
8.1
Responses: 35
Verified Feature
Segmentation
Actito
Actito
8.1
Responses: 41
Verified Feature
Listrak
Listrak
9.0
Responses: 58
Verified Feature
Lead Scoring and Grading
Actito
Actito
6.8
Responses: 16
Listrak
Listrak
8.0
Responses: 22
Verified Feature
Lead Nurturing
Actito
Actito
7.6
Responses: 14
Listrak
Listrak
8.1
Responses: 31
Verified Feature
Online Behavior Tracking
Actito
Actito
6.6
Responses: 20
Verified Feature
Listrak
Listrak
8.6
Responses: 36
Verified Feature
Automated Alerts and Tasks
Actito
Actito
Not enough data available
Listrak
Listrak
8.7
Responses: 25
Verified Feature
CRM Lead Integration
Actito
Actito
8.0
Responses: 26
Verified Feature
Listrak
Listrak
8.5
Responses: 19
Verified Feature
Campaign Management
Program Management
Actito
Actito
7.5
Responses: 24
Verified Feature
Listrak
Listrak
8.4
Responses: 29
Verified Feature
Event / Webinar Marketing
Actito
Actito
8.0
Responses: 9
Listrak
Listrak
8.9
Responses: 11
Calendaring
Actito
Actito
7.6
Responses: 12
Verified Feature
Listrak
Listrak
8.2
Responses: 14
Verified Feature
Budgeting
Actito
Actito
Not enough data available
Listrak
Listrak
8.2
Responses: 10
Social
Social Listening
Actito
Actito
Not enough data available
Listrak
Listrak
6.7
Responses: 10
Verified Feature
Social Sharing
Actito
Actito
Not enough data available
Listrak
Listrak
6.5
Responses: 12
Verified Feature
Social Campaigns
Actito
Actito
Not enough data available
Listrak
Listrak
7.1
Responses: 12
Verified Feature
Social Engagement
Actito
Actito
Not enough data available
Listrak
Listrak
7.2
Responses: 10
Verified Feature
Social Ads
Actito
Actito
Not enough data available
Listrak
Listrak
7.3
Responses: 15
Verified Feature
Reporting & Analytics
Basic Reporting
Actito
Actito
7.8
Responses: 43
Verified Feature
Listrak
Listrak
8.9
Responses: 57
Verified Feature
Web Analytics
Actito
Actito
6.5
Responses: 20
Verified Feature
Listrak
Listrak
8.5
Responses: 40
Verified Feature
ROI Analytics
Actito
Actito
6.6
Responses: 15
Verified Feature
Listrak
Listrak
8.6
Responses: 37
Verified Feature
Revenue Analytics
Actito
Actito
6.7
Responses: 8
Listrak
Listrak
8.6
Responses: 45
Verified Feature
SEO / Keyword Analytics
Actito
Actito
Not enough data available
Listrak
Listrak
7.9
Responses: 16
Verified Feature
Platform
Customization
Actito
Actito
8.0
Responses: 18
Verified Feature
Listrak
Listrak
7.9
Responses: 30
Verified Feature
Workflow Capability
Actito
Actito
8.2
Responses: 15
Verified Feature
Listrak
Listrak
8.9
Responses: 24
Verified Feature
User, Role, and Access Management
Actito
Actito
7.6
Responses: 18
Verified Feature
Listrak
Listrak
9.2
Responses: 34
Verified Feature
Internationalization
Actito
Actito
7.8
Responses: 12
Verified Feature
Listrak
Listrak
8.1
Responses: 12
Verified Feature
Sandbox / Test Environments
Actito
Actito
8.2
Responses: 14
Verified Feature
Listrak
Listrak
7.4
Responses: 14
Verified Feature
Performance and Reliability
Actito
Actito
8.3
Responses: 17
Verified Feature
Listrak
Listrak
9.3
Responses: 31
Verified Feature
Output Document Generation
Actito
Actito
7.0
Responses: 10
Verified Feature
Listrak
Listrak
8.7
Responses: 19
Verified Feature
Integration
Data Import & Export Tools
Actito
Actito
8.3
Responses: 19
Verified Feature
Listrak
Listrak
8.9
Responses: 30
Verified Feature
Integration APIs
Actito
Actito
8.7
Responses: 15
Verified Feature
Listrak
Listrak
8.3
Responses: 30
Verified Feature
Breadth of Partner Applications
Actito
Actito
6.2
Responses: 7
Verified Feature
Listrak
Listrak
8.0
Responses: 23
Verified Feature
Reviewers' Company Size
Reviewers of both Actito and Listrak were most often representing companies in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
Actito
Actito
37.9%
Listrak
Listrak
37.6%
Mid-Market
(51-1000 emp.)
Actito
Actito
44.8%
Listrak
Listrak
50.4%
Enterprise
(> 1000 emp.)
Actito
Actito
17.2%
Listrak
Listrak
12.0%
Reviewers' Industry
Actito
Actito Industry
Retail
10.3%
Marketing and Advertising
10.3%
Leisure, Travel & Tourism
10.3%
Food & Beverages
5.2%
Computer Software
5.2%
Other
58.6%
Listrak
Listrak Industry
Retail
41.4%
Consumer Goods
11.3%
Apparel & Fashion
8.3%
Marketing and Advertising
4.5%
Food & Beverages
4.5%
Other
30.1%
Reviews
Most Helpful Favorable Review
Actito
Laurent F.
Administrator in Writing and Editing

L'équipe derrière ACTITO développe un outil sans défaut insurmontable et pratique à utiliser, avec un support au TOP pour répondre à nos intégrations techniques.

Listrak
Megan N.
Administrator in Publishing

I have had the pleasure of working with the Listrak team at two of the companies I have worked for. The extensive training and support provided was one of the reasons we wanted to go with Listrak. They are the perfect match for a company like Rodale's, who...

Most Helpful Critical Review
Actito
Ysaline V.
User in Food & Beverages

We can't create our proper e-mail content blocks in the software. This has always been developed by the team. There is a drag and drop system, but no pre-defined content blocks that can be modified in the template; Also we don't have access to the...

Listrak
Brad G.
Administrator in Furniture

The service is overpriced compared to competitors, and the service is very hard to set up and integrate with with our Shopify store. You think they would want to integrate more seamlessly with the largest ecommerce platform on the market. After working with...

Discussions
Actito
Actito Discussions
Monty the Mongoose crying
Actito has no discussions with answers
Listrak
Listrak Discussions
What channels do you support?
1 comment
Offical Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 comment
Offical Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 comment
Offical Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
Screenshots
Listrak
Listrak Screenshots
No screenshots provided
Videos
Actito
Actito Videos
Video Preview

Actito in less than 2 minutes French and English

Listrak
Listrak Videos
Video Preview

Listrak Delivers Results

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