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At a Glance
Actito
Actito
Star Rating
(175)4.3 out of 5
Market Segments
Mid-Market (44.0% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about Actito
Klaviyo
Klaviyo
Star Rating
(1,178)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Klaviyo
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Klaviyo excels in user experience, with an intuitive interface that makes it easy to manage customer profiles and search for unique coupon codes. Users appreciate the beautiful email templates and the overall ease of sending marketing campaigns, which contributes to its higher satisfaction ratings.
  • Users say that Actito shines in customer engagement features, allowing for the customization and personalization of marketing campaigns. Reviewers highlight its drag-and-drop automation capabilities, which simplify the creation of complex campaigns without the need for coding.
  • According to verified reviews, Klaviyo's marketing analytics tool stands out as a key feature, helping businesses track performance and optimize their strategies effectively. This has been noted as a game-changer for many users looking to increase sales and reach a larger audience.
  • Reviewers mention that Actito provides a comprehensive view of customer data by consolidating information from multiple sources. This capability allows businesses to orchestrate and customize individual customer journeys, enhancing the overall customer experience.
  • G2 reviewers highlight that while Actito has a strong support quality, Klaviyo's support is perceived as less robust. Users have noted that Actito's customer service is responsive and helpful, which can be a significant advantage for businesses needing assistance.
  • Users report that Klaviyo is particularly favored by small businesses, as evidenced by its larger market segment presence. This focus on smaller enterprises allows Klaviyo to tailor its features and support to meet the specific needs of this demographic, while Actito is more popular among mid-market companies.
Pricing
Entry-Level Pricing
Actito
Actito
Contact Us
Learn more about Actito
Klaviyo
No pricing available
Free Trial
Actito
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.4
130
9.0
892
Ease of Use
8.6
133
8.6
897
Ease of Setup
8.2
68
8.5
550
Ease of Admin
8.3
63
8.9
493
Quality of Support
9.1
133
8.4
849
Has the product been a good partner in doing business?
8.8
62
9.0
496
Product Direction (% positive)
9.5
126
9.0
841
Features by Category
7.6
110
8.2
578
Email Marketing
8.4
99
|
Verified
9.0
525
|
Verified
8.8
94
|
Verified
9.2
519
|
Verified
8.5
94
|
Verified
8.9
494
|
Verified
8.6
89
|
Verified
8.9
461
|
Verified
Online Marketing
7.6
79
|
Verified
7.8
374
|
Verified
8.2
81
|
Verified
8.3
399
|
Verified
8.5
68
|
Verified
8.7
428
|
Verified
8.0
75
8.7
445
7.3
57
8.2
251
Lead Management
8.0
66
8.5
346
8.1
77
|
Verified
8.4
272
8.5
94
|
Verified
9.0
474
|
Verified
7.3
55
7.8
218
8.1
54
8.5
353
|
Verified
7.5
61
|
Verified
8.5
394
|
Verified
7.6
39
8.4
332
|
Verified
7.9
66
|
Verified
8.2
282
|
Verified
Campaign Management
7.9
62
|
Verified
8.7
348
|
Verified
7.9
43
7.9
199
7.7
48
|
Verified
8.1
289
|
Verified
7.6
33
7.6
199
Social
7.2
32
Feature Not Available
7.5
33
7.8
196
7.4
34
7.7
189
7.3
34
7.4
184
7.3
34
7.8
259
|
Verified
Reporting & Analytics
8.2
96
|
Verified
8.5
468
|
Verified
7.0
57
|
Verified
8.3
415
|
Verified
7.1
51
|
Verified
8.3
424
|
Verified
7.1
45
8.4
437
|
Verified
7.5
33
7.5
201
Platform
8.2
53
|
Verified
8.5
326
|
Verified
8.1
48
|
Verified
8.7
310
|
Verified
8.3
50
|
Verified
8.9
315
|
Verified
8.0
38
|
Verified
8.3
208
|
Verified
7.6
42
|
Verified
7.8
194
|
Verified
8.5
53
|
Verified
8.9
316
|
Verified
7.4
39
|
Verified
8.0
160
Agentic AI - Marketing Automation
6.4
6
7.0
27
6.4
6
7.0
26
6.1
6
7.1
25
6.1
6
7.1
25
6.1
6
6.9
26
6.1
6
7.3
27
Integration
8.3
52
|
Verified
8.4
317
|
Verified
8.1
49
|
Verified
8.6
312
|
Verified
7.2
32
|
Verified
8.4
261
|
Verified
Conversational MarketingHide 21 FeaturesShow 21 Features
Not enough data
6.8
15
Messenger
Not enough data
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Channels
Not enough data
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Customers
Not enough data
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.3
34
Diagnosis
Not enough data
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Tracking
Not enough data
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Reporting
Not enough data
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Agentic AI - Email Deliverability
Not enough data
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
E-Commerce PersonalizationHide 23 FeaturesShow 23 Features
9.4
21
Not enough data
Visitor Behavior
9.3
14
Not enough data
9.4
15
Not enough data
9.2
13
Not enough data
Templates
9.7
15
Not enough data
8.9
17
Not enough data
Feature Not Available
Not enough data
Personalization
9.5
14
Not enough data
9.4
16
Not enough data
9.7
15
Not enough data
9.6
13
Not enough data
9.6
13
Not enough data
9.5
14
Not enough data
9.5
18
Not enough data
9.1
17
Not enough data
Multichannel
9.4
16
Not enough data
9.5
19
Not enough data
9.1
15
Not enough data
Administration
9.4
17
Not enough data
9.0
19
Not enough data
9.1
18
Not enough data
9.4
16
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Personalization EnginesHide 16 FeaturesShow 16 Features
9.7
8
Not enough data
Segmentation
10.0
7
Not enough data
9.5
7
Not enough data
Targeting
9.8
7
Not enough data
9.5
7
Not enough data
Triggered Content
9.5
7
Not enough data
10.0
7
Not enough data
10.0
7
Not enough data
Personalized Content
9.3
7
Not enough data
9.3
7
Not enough data
10.0
7
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Template BuilderHide 15 FeaturesShow 15 Features
Not enough data
8.1
480
Templates
Not enough data
8.6
424
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
347
|
Verified
Not enough data
8.8
256
Edit
Not enough data
8.4
353
|
Verified
Not enough data
8.8
415
|
Verified
Not enough data
8.3
331
|
Verified
Logistics
Not enough data
8.7
418
|
Verified
Not enough data
7.9
339
|
Verified
Not enough data
8.8
393
|
Verified
Not enough data
8.4
195
Generative AI
Not enough data
7.5
64
Not enough data
7.4
51
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Not enough data
8.0
160
Text Messaging
Not enough data
8.6
141
Not enough data
8.0
99
Not enough data
8.8
132
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
124
|
Verified
Not enough data
8.5
106
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
SMS Platform
Not enough data
8.6
134
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
111
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
8.7
21
8.3
131
Data Sourcing
8.9
19
8.4
76
8.8
20
8.3
68
8.9
20
8.5
96
8.9
19
8.5
91
Intelligence
8.9
20
8.6
105
8.2
18
8.1
73
8.6
18
8.0
68
Not enough data
8.4
26
Design and Customization
Not enough data
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Campaigns
Not enough data
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Integrations
Not enough data
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
Not enough data
7.9
19
Platform Basics
Not enough data
9.0
16
Not enough data
8.8
14
Platform Data
Not enough data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Platform Additional Functionality
Not enough data
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
8.5
7
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.8
6
Not enough data
8.0
5
Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.9
16
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
RCS Business MessagingHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
9.1
19
Not enough data
Analysis
9.3
16
Not enough data
8.7
17
Not enough data
8.6
16
Not enough data
8.8
16
Not enough data
Campaigns
9.5
16
Not enough data
9.0
16
Not enough data
9.5
16
Not enough data
8.8
16
Not enough data
9.9
17
Not enough data
9.4
17
Not enough data
Engagement
9.1
15
Not enough data
Platform
9.1
16
Not enough data
9.1
16
Not enough data
9.1
15
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.6
46
7.9
23
Marketing Operations
8.1
29
|
Verified
8.2
16
8.6
34
|
Verified
8.3
17
8.7
30
|
Verified
8.6
18
8.9
30
|
Verified
8.8
16
8.8
21
7.1
15
8.9
21
7.4
14
Campaign Activity
9.0
34
|
Verified
7.9
17
8.4
37
|
Verified
8.4
19
8.8
26
8.0
16
8.5
30
|
Verified
7.3
16
8.7
33
|
Verified
8.0
16
8.3
20
8.0
15
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Reviews
Reviewers' Company Size
Actito
Actito
Small-Business(50 or fewer emp.)
35.1%
Mid-Market(51-1000 emp.)
44.0%
Enterprise(> 1000 emp.)
20.8%
Klaviyo
Klaviyo
Small-Business(50 or fewer emp.)
81.2%
Mid-Market(51-1000 emp.)
17.0%
Enterprise(> 1000 emp.)
1.8%
Reviewers' Industry
Actito
Actito
Marketing and Advertising
8.3%
Leisure, Travel & Tourism
7.7%
Retail
7.1%
Online Media
5.4%
Financial Services
4.8%
Other
66.7%
Klaviyo
Klaviyo
Retail
19.0%
Marketing and Advertising
13.0%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.2%
Other
36.0%
Alternatives
Actito
Actito Alternatives
SAP Engagement Cloud (formerly SAP Emarsys)
SAP Engagement Cloud (formerly SAP Emarsys)
Add SAP Engagement Cloud (formerly SAP Emarsys)
HubSpot Marketing Hub
HubSpot Marketing Hub
Add HubSpot Marketing Hub
Bloomreach
Bloomreach
Add Bloomreach
Selligent by Marigold
Selligent by Marigold
Add Selligent by Marigold
Klaviyo
Klaviyo Alternatives
Dotdigital
Dotdigital
Add Dotdigital
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Braze
Braze
Add Braze
Iterable
Iterable
Add Iterable
Discussions
Actito
Actito Discussions
Monty the Mongoose crying
Actito has no discussions with answers
Klaviyo
Klaviyo Discussions
how can i know the language for my clients
3 Comments
Andrew J.
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
Chris C.
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
Andrew J.
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more