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Compare Actito and Dotdigital 
Featured Products
At a Glance
Market Segments
Mid-Market (44.0% of reviews)
Mid-Market (46.0% of reviews)
Entry-Level Pricing
Contact Us
Contact Us
Actito
Star Rating
(175)4.3 out of 5
Market Segments
Mid-Market (44.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about ActitoDotdigital
Star Rating
(1,163)4.4 out of 5
Market Segments
Mid-Market (46.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user experience, with many praising its intuitive interface and modular construction for emails and segments. Users find it easy to navigate and train their teams quickly, which enhances overall productivity.
- Users say that Actito offers strong customer engagement features, allowing for customized marketing campaigns that cater to individual customer needs. This capability has reportedly led to longer customer lifetimes, showcasing its effectiveness in personalizing user experiences.
- Reviewers mention that Dotdigital's campaign creation process is streamlined, thanks to its pre-built templates and automation capabilities. This makes it easier for teams to manage diverse marketing channels, including emails and social media, efficiently.
- According to verified reviews, Actito shines in its ability to create complex automated campaigns without the need for coding. Users appreciate the drag-and-drop functionality and real-time analytics dashboard, which simplifies campaign tracking across various channels.
- G2 reviewers highlight that while Dotdigital has a slightly lower score in setup ease, its overall support quality is highly rated. Users have noted that the platform's support team is responsive and helpful, which can be crucial during the initial implementation phase.
- Users report that Actito's strength lies in its data consolidation capabilities, providing a 360-degree view of customers. This feature allows businesses to orchestrate and customize individual customer journeys effectively, ensuring a more tailored customer experience.
Pricing
Entry-Level Pricing
Actito
Actito
Contact Us
Pricing based on profiles in database, interactions included
- Powerful and flexible marketing data model
- Intuitive, no-code segment builder
- Multichannel customer journey automation
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Free Trial
Actito
Free Trial is available
Dotdigital
Free Trial is available
Ratings
Meets Requirements
8.4
130
8.5
976
Ease of Use
8.6
133
8.7
988
Ease of Setup
8.2
68
8.1
524
Ease of Admin
8.3
63
8.4
386
Quality of Support
9.1
133
8.9
956
Has the product been a good partner in doing business?
8.8
62
8.6
385
Product Direction (% positive)
9.5
126
8.8
963
Features by Category
Email Marketing
Not enough data
8.6
130
Not enough data
8.4
134
Not enough data
9.1
123
Not enough data
8.8
140
Not enough data
9.1
125
Not enough data
8.6
122
Not enough data
8.3
108
Not enough data
9.1
50
Not enough data
8.4
48
Reporting & Analytics
Not enough data
8.3
104
|
Verified
Not enough data
8.6
127
Generative AI
Not enough data
7.1
28
Not enough data
7.0
26
Agentic AI - Email Marketing
Not enough data
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Integration
Not enough data
8.4
87
Not enough data
7.7
74
Not enough data
7.5
69
Not enough data
7.7
49
Not enough data
7.0
45
Not enough data
7.5
45
Email Marketing
8.4
99
|
Verified
8.9
565
|
Verified
8.8
94
|
Verified
9.1
550
|
Verified
8.5
94
|
Verified
8.8
536
|
Verified
8.6
89
|
Verified
8.6
514
|
Verified
Online Marketing
7.6
79
|
Verified
8.0
450
|
Verified
8.2
81
|
Verified
8.3
492
|
Verified
8.5
68
|
Verified
8.3
480
|
Verified
8.0
75
8.3
497
|
Verified
7.3
57
7.8
403
Lead Management
8.0
66
8.0
380
|
Verified
8.1
77
|
Verified
8.1
411
|
Verified
8.5
94
|
Verified
8.7
502
|
Verified
7.3
55
7.8
349
|
Verified
8.1
54
8.0
362
|
Verified
7.5
61
|
Verified
8.0
385
|
Verified
7.6
39
7.8
351
|
Verified
7.9
66
|
Verified
7.8
372
|
Verified
Campaign Management
7.9
62
|
Verified
8.3
440
|
Verified
7.9
43
8.0
359
|
Verified
7.7
48
|
Verified
7.6
325
|
Verified
7.6
33
7.4
317
Social
7.2
32
7.0
302
7.5
33
7.4
321
|
Verified
7.4
34
7.1
314
|
Verified
7.3
34
7.2
304
|
Verified
7.3
34
7.1
293
|
Verified
Reporting & Analytics
8.2
96
|
Verified
8.5
511
|
Verified
7.0
57
|
Verified
8.1
412
|
Verified
7.1
51
|
Verified
7.8
382
|
Verified
7.1
45
7.7
362
|
Verified
7.5
33
7.4
329
Platform
8.2
53
|
Verified
8.0
359
|
Verified
8.1
48
|
Verified
8.2
317
|
Verified
8.3
50
|
Verified
8.7
370
|
Verified
8.0
38
|
Verified
7.6
279
|
Verified
7.6
42
|
Verified
7.6
306
|
Verified
8.5
53
|
Verified
8.8
354
|
Verified
7.4
39
|
Verified
7.8
284
|
Verified
Agentic AI - Marketing Automation
6.4
6
7.7
26
6.4
6
7.9
25
6.1
6
7.5
24
6.1
6
7.7
25
6.1
6
7.6
26
6.1
6
7.4
27
Integration
8.3
52
|
Verified
8.3
366
|
Verified
8.1
49
|
Verified
7.9
353
|
Verified
7.2
32
|
Verified
7.6
312
|
Verified
Administration
Not enough data
8.5
150
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
144
Not enough data
Feature Not Available
Not enough data
7.7
128
Integrations
Not enough data
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Platform
Not enough data
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
138
Not enough data
7.8
114
Not enough data
8.7
137
Diagnosis
Not enough data
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
308
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Deliverability
Not enough data
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Visitor Behavior
9.3
14
Not enough data
9.4
15
Not enough data
9.2
13
Not enough data
Templates
9.7
15
Not enough data
8.9
17
Not enough data
Feature Not Available
Not enough data
Personalization
9.5
14
Not enough data
9.4
16
Not enough data
9.7
15
Not enough data
9.6
13
Not enough data
9.6
13
Not enough data
9.5
14
Not enough data
9.5
18
Not enough data
9.1
17
Not enough data
Multichannel
9.4
16
Not enough data
9.5
19
Not enough data
9.1
15
Not enough data
Administration
9.4
17
Not enough data
9.0
19
Not enough data
9.1
18
Not enough data
9.4
16
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
10.0
7
9.3
5
9.5
7
9.0
5
Targeting
9.8
7
Not enough data
9.5
7
Not enough data
Triggered Content
9.5
7
Feature Not Available
10.0
7
9.3
5
10.0
7
9.0
5
Personalized Content
9.3
7
Not enough data
9.3
7
Not enough data
10.0
7
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.1
276
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
269
Edit
Not enough data
7.7
248
Not enough data
8.8
284
Not enough data
8.3
266
Logistics
Not enough data
8.4
288
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Generative AI
Not enough data
7.3
196
Not enough data
7.1
190
Agentic AI - Email Template Builder
Not enough data
7.2
20
Not enough data
7.1
19
Text Messaging
Not enough data
8.8
60
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.3
52
Not enough data
8.5
60
Not enough data
8.2
56
SMS Platform
Not enough data
7.9
59
Not enough data
8.4
59
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Agentic AI - SMS Marketing
Not enough data
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Data Sourcing
8.9
19
8.1
79
8.8
20
8.2
78
8.9
20
8.5
76
8.9
19
8.3
81
Intelligence
8.9
20
8.5
78
8.2
18
7.8
72
8.6
18
7.6
74
Platform Basics
Not enough data
8.7
121
Not enough data
8.6
116
Platform Data
Not enough data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Platform Additional Functionality
Not enough data
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Agentic AI - Customer Journey Analytics
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Functionality
Not enough data
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Support
Not enough data
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Page Customization
Not enough data
8.7
86
Not enough data
8.4
83
Not enough data
8.2
78
Not enough data
8.3
62
Page Optimization
Not enough data
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Integrations
Not enough data
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Generative AI
Not enough data
7.4
58
Agentic AI - Landing Page Builders
Not enough data
7.7
8
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.3
16
Not enough data
7.4
14
Not enough data
7.9
14
Analysis
9.3
16
8.2
85
|
Verified
8.7
17
8.6
99
8.6
16
8.0
82
|
Verified
8.8
16
7.9
85
|
Verified
Campaigns
9.5
16
8.3
84
9.0
16
7.7
79
|
Verified
9.5
16
8.0
81
8.8
16
7.7
77
|
Verified
9.9
17
9.1
106
|
Verified
9.4
17
8.7
98
|
Verified
Engagement
9.1
15
7.8
78
|
Verified
Platform
9.1
16
8.4
98
|
Verified
9.1
16
8.2
87
|
Verified
9.1
15
8.3
82
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.1
29
|
Verified
Not enough data
8.6
34
|
Verified
Not enough data
8.7
30
|
Verified
Not enough data
8.9
30
|
Verified
Not enough data
8.8
21
Not enough data
8.9
21
Not enough data
Campaign Activity
9.0
34
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.8
26
Not enough data
8.5
30
|
Verified
Not enough data
8.7
33
|
Verified
Not enough data
8.3
20
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Actito and Dotdigital are categorized as Marketing Automation, Customer Data Platform (CDP), Personalization, Personalization Engines, and Mobile Marketing
Unique Categories
Actito is categorized as E-Commerce Personalization and Marketing Analytics
Reviews
Reviewers' Company Size
Actito
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
8.3%
Leisure, Travel & Tourism
7.7%
Retail
7.1%
Online Media
5.4%
Financial Services
4.8%
Other
66.7%
Retail
11.4%
Non-Profit Organization Management
7.9%
Marketing and Advertising
7.8%
Financial Services
3.7%
Leisure, Travel & Tourism
3.1%
Other
66.2%
Alternatives
Discussions
Actito has no discussions with answers
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
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