Compare Actito and Adobe Marketo Engage 
Featured Products
At a Glance
Market Segments
Mid-Market (44.0% of reviews)
Mid-Market (53.5% of reviews)
Entry-Level Pricing
Contact Us
Contact Us Per Month
Actito
Star Rating
(175)4.3 out of 5
Market Segments
Mid-Market (44.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about ActitoAdobe Marketo Engage
Star Rating
(3,086)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users highlighting its ability to manage campaigns seamlessly without manual intervention. Features like flexible segmentation and robust reporting tools make it easier for teams to forecast and analyze their marketing efforts.
- Users say that Actito stands out for its customer engagement capabilities, allowing for highly personalized marketing campaigns. Reviewers appreciate the drag-and-drop functionality that simplifies the creation of complex automated campaigns, making it accessible even for those without coding skills.
- According to verified reviews, Adobe Marketo Engage has a higher overall satisfaction score, reflecting its strong market presence and reliability. Users commend its scalability and customization options, which are crucial for businesses looking to grow and adapt their marketing strategies over time.
- Reviewers mention that Actito provides an intuitive dashboard that offers real-time analytics, which is essential for tracking campaign performance across various channels. This feature helps users maintain a comprehensive view of their marketing efforts and customer interactions.
- G2 reviewers highlight that while Adobe Marketo Engage has a wealth of features, some users find the setup process challenging, which can lead to a steeper learning curve. In contrast, Actito's ease of setup is frequently praised, making it a more user-friendly option for teams looking to get started quickly.
- Users report that Actito's strong focus on customer data consolidation allows for a 360-degree view of customers, enhancing the ability to tailor marketing efforts effectively. This capability is particularly beneficial for businesses aiming to improve customer lifetime value through targeted engagement strategies.
Pricing
Entry-Level Pricing
Actito
Actito
Contact Us
Pricing based on profiles in database, interactions included
- Powerful and flexible marketing data model
- Intuitive, no-code segment builder
- Multichannel customer journey automation
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Free Trial
Actito
Free Trial is available
Adobe Marketo Engage
Free Trial is available
Ratings
Meets Requirements
8.4
130
8.3
2,619
Ease of Use
8.6
133
7.3
2,674
Ease of Setup
8.2
68
6.7
1,327
Ease of Admin
8.3
63
7.6
1,177
Quality of Support
9.1
133
7.5
2,468
Has the product been a good partner in doing business?
8.8
62
7.7
1,170
Product Direction (% positive)
9.5
126
8.0
2,587
Features by Category
Email Marketing
8.4
99
|
Verified
8.3
1757
|
Verified
8.8
94
|
Verified
8.7
1742
|
Verified
8.5
94
|
Verified
8.1
1716
|
Verified
8.6
89
|
Verified
8.5
1654
|
Verified
Online Marketing
7.6
79
|
Verified
7.8
1700
|
Verified
8.2
81
|
Verified
7.8
1519
|
Verified
8.5
68
|
Verified
7.9
1574
|
Verified
8.0
75
7.4
1573
|
Verified
7.3
57
7.4
1339
|
Verified
Lead Management
8.0
66
8.5
1358
|
Verified
8.1
77
|
Verified
7.9
1253
|
Verified
8.5
94
|
Verified
8.2
1631
|
Verified
7.3
55
8.2
1596
|
Verified
8.1
54
8.4
1652
|
Verified
7.5
61
|
Verified
8.0
1536
|
Verified
7.6
39
8.3
1548
|
Verified
7.9
66
|
Verified
8.2
1598
|
Verified
Campaign Management
7.9
62
|
Verified
8.3
1605
|
Verified
7.9
43
8.3
1494
|
Verified
7.7
48
|
Verified
7.3
1190
|
Verified
7.6
33
7.0
945
Social
7.2
32
7.3
748
|
Verified
7.5
33
7.5
799
|
Verified
7.4
34
7.6
787
|
Verified
7.3
34
7.5
754
|
Verified
7.3
34
7.5
716
|
Verified
Reporting & Analytics
8.2
96
|
Verified
7.7
1648
|
Verified
7.0
57
|
Verified
7.2
1415
|
Verified
7.1
51
|
Verified
7.2
1236
|
Verified
7.1
45
7.2
1162
|
Verified
7.5
33
6.9
1012
|
Verified
Platform
8.2
53
|
Verified
7.7
901
|
Verified
8.1
48
|
Verified
8.0
895
|
Verified
8.3
50
|
Verified
8.4
915
|
Verified
8.0
38
|
Verified
7.7
636
|
Verified
7.6
42
|
Verified
7.3
638
|
Verified
8.5
53
|
Verified
7.7
899
|
Verified
7.4
39
|
Verified
7.6
596
Agentic AI - Marketing Automation
6.4
6
7.4
63
6.4
6
7.4
62
6.1
6
7.2
63
6.1
6
6.9
62
6.1
6
7.1
61
6.1
6
7.5
61
Integration
8.3
52
|
Verified
8.0
913
|
Verified
8.1
49
|
Verified
7.9
868
|
Verified
7.2
32
|
Verified
8.1
793
|
Verified
Lead Intelligence
Not enough data
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Lead Management
Not enough data
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Marketing Campaigns
Not enough data
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Campaign Execution
Not enough data
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Agentic AI - Account Data Management
Not enough data
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Integrated Workflows
Not enough data
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.7
31
Not enough data
7.6
25
Not enough data
8.0
24
Repeatability and Reportability
Not enough data
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
AI and Automation
Not enough data
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Generative AI
Not enough data
7.5
23
Agentic AI - Sales Engagement
Not enough data
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Visitor Behavior
9.3
14
Not enough data
9.4
15
Not enough data
9.2
13
Not enough data
Templates
9.7
15
Not enough data
8.9
17
Not enough data
Feature Not Available
Not enough data
Personalization
9.5
14
Not enough data
9.4
16
Not enough data
9.7
15
Not enough data
9.6
13
Not enough data
9.6
13
Not enough data
9.5
14
Not enough data
9.5
18
Not enough data
9.1
17
Not enough data
Multichannel
9.4
16
Not enough data
9.5
19
Not enough data
9.1
15
Not enough data
Administration
9.4
17
Not enough data
9.0
19
Not enough data
9.1
18
Not enough data
9.4
16
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
10.0
7
Not enough data
9.5
7
Not enough data
Targeting
9.8
7
Not enough data
9.5
7
Not enough data
Triggered Content
9.5
7
Not enough data
10.0
7
Not enough data
10.0
7
Not enough data
Personalized Content
9.3
7
Not enough data
9.3
7
Not enough data
10.0
7
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.9
19
Not enough data
8.8
20
Not enough data
8.9
20
Not enough data
8.9
19
Not enough data
Intelligence
8.9
20
Not enough data
8.2
18
Not enough data
8.6
18
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Analytics
Not enough data
8.2
85
Not enough data
8.0
84
Not enough data
7.8
47
Customizations
Not enough data
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
8.0
84
Generative AI
Not enough data
6.7
41
Agentic AI - Outbound Call Tracking
Not enough data
7.3
5
Not enough data
8.0
5
Calling
Not enough data
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Contacts
Not enough data
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Insights
Not enough data
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Agentic AI - Sales Enablement
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Content Management
Not enough data
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Analytics
Not enough data
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Lead Intelligence
Not enough data
8.4
297
Not enough data
8.2
290
Not enough data
8.3
311
Lead Management
Not enough data
8.6
308
Not enough data
8.1
295
Not enough data
8.3
294
Marketing Campaigns
Not enough data
8.3
277
Not enough data
8.1
258
Not enough data
8.2
266
Not enough data
8.2
275
Not enough data
8.3
297
Data Availability - Marketing Account Intelligence
Not enough data
7.9
34
Data Accuracy - Marketing Account Intelligence
Not enough data
8.0
34
Agentic AI - Account-Based Analytics
Not enough data
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Lead Intelligence
Not enough data
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Lead Management
Not enough data
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Marketing Campaigns
Not enough data
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Analysis
9.3
16
8.5
107
|
Verified
8.7
17
8.6
117
8.6
16
8.1
84
|
Verified
8.8
16
8.3
93
|
Verified
Campaigns
9.5
16
8.3
103
9.0
16
8.2
103
|
Verified
9.5
16
8.3
101
8.8
16
8.1
99
|
Verified
9.9
17
8.7
99
|
Verified
9.4
17
8.5
99
|
Verified
Engagement
9.1
15
8.1
94
|
Verified
Platform
9.1
16
8.4
113
|
Verified
9.1
16
8.3
110
|
Verified
9.1
15
8.3
106
|
Verified
Agentic AI - Mobile Marketing
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Marketing Operations
8.1
29
|
Verified
Not enough data
8.6
34
|
Verified
Not enough data
8.7
30
|
Verified
Not enough data
8.9
30
|
Verified
Not enough data
8.8
21
Not enough data
8.9
21
Not enough data
Campaign Activity
9.0
34
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.8
26
Not enough data
8.5
30
|
Verified
Not enough data
8.7
33
|
Verified
Not enough data
8.3
20
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Actito and Adobe Marketo Engage are categorized as Marketing Automation and Mobile Marketing
Unique Categories
Actito is categorized as E-Commerce Personalization, Marketing Analytics, Customer Data Platform (CDP), Personalization, and Personalization Engines
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Email Tracking, and Sales Engagement
Reviews
Reviewers' Company Size
Actito
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
8.3%
Leisure, Travel & Tourism
7.7%
Retail
7.1%
Online Media
5.4%
Financial Services
4.8%
Other
66.7%
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.5%
Alternatives
Discussions
Actito has no discussions with answers
Is marketo a CRM?
3 Comments
PG
doesn't provide a built-in CRMRead more
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
What is Adobe Marketo Engage used for?
2 Comments
NS
Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and...Read more
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