# ActionSprout vs Sprout Social Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Sprout Social excels in user satisfaction, boasting a significantly higher overall score compared to ActionSprout. Users appreciate its ability to **centralize messages** into one inbox, which enhances social media reporting and reduces errors, making it a reliable choice for managing multiple platforms.
- **Users say** that Sprout Social's ease of use is a standout feature, with many highlighting the **intuitive onboarding process** and user-friendly interface. This is in contrast to ActionSprout, which, while also noted for its simplicity, does not match the same level of comprehensive functionality that Sprout Social offers.
- **Reviewers mention** that Sprout Social provides robust analytics tools that help users track performance effectively. One user noted, "I love the analytics all in one place," which indicates that the platform is well-suited for those who prioritize data-driven decision-making in their social media strategies.
- **According to verified reviews** , ActionSprout is praised for being **simple and efficient** , particularly for beginners. Users appreciate its ability to manage multiple social media accounts without the hassle of logging in separately, making it a good option for those with limited time.
- **Users highlight** that Sprout Social's campaign optimization features are superior, with a focus on enhancing engagement and planning. One user mentioned the ease of scheduling content, which is crucial for maintaining a consistent online presence, a feature that ActionSprout struggles to match in terms of depth.
- **Reviewers note** that while ActionSprout is effective for basic needs, it lacks the advanced features and support that Sprout Social provides. Users have expressed a desire for more comprehensive support options, as Sprout Social's quality of support is rated higher, indicating a more reliable partnership for businesses looking to grow their social media presence.



| | ActionSprout | Sprout Social | 
|---|---|---|
| **Star Rating** | 3.7 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 12 | 6,427 | 
| **Largest Market Segment** | Small-Business (63.6% of reviews) | Small-Business (44.7% of reviews) | 
| **Entry Level Price** | $9 per month | Starting at $79.00 1 user/per month (billed annually) | 

---
## Top Pros & Cons

### ActionSprout

**Not enough data**

### Sprout Social

Pros:
- Ease of Use (1819 reviews)
- Post Scheduling (1211 reviews)

Cons:
- Missing Features (707 reviews)
- Limited Features (527 reviews)

---
## Ratings Comparison
| Rating | ActionSprout | Sprout Social | 
|---|---|---|
  | **Meets Requirements** | 8.1 (9 reviews) | 8.5 (5439 reviews) | 
  | **Ease of Use** | 8.1 (9 reviews) | 8.8 (5500 reviews) | 
  | **Ease of Setup** | Not enough data | 8.7 (3855 reviews) | 
  | **Ease of Admin** | Not enough data | 8.8 (2248 reviews) | 
  | **Quality of Support** | 7.5 (8 reviews) | 8.6 (4855 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 8.7 (2214 reviews) | 
  | **Product Direction (% positive)** | 6.1 (9 reviews) | 8.9 (5322 reviews) | 

---
## Pricing

### ActionSprout

#### Entry-Level Pricing

Plan: Bronze

Price: $9 per month


[Browse all 3 editions](https://www.g2.com/products/actionsprout/pricing)

#### Free Trial

Yes

### Sprout Social

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at $79.00 1 user/per month (billed annually)

Description: Created for social media professionals focused on simplifying publishing workflows.

Key Features:
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting

[Browse all 5 editions](https://www.g2.com/products/sprout-social/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActionSprout** | N/A | N/A |
| **Sprout Social** | 7.3/10 | 3637 |

#### Social Analytics

| Feature | ActionSprout | Sprout Social | 
|---|---|---|
| **Competitor Analysis** | Not enough data | 7.7 (2978 reviews) | 
| **Follower Analysis** | Not enough data | 7.8 (3155 reviews) | 
| **Post Performance** | Not enough data | 8.8 (3376 reviews) | 
| **Paid Campaign Tracking** | Not enough data | 7.2 (2601 reviews) | 
| **Attribution** | Not enough data | 7.0 (2605 reviews) | 
| **Hashtag Analytics** | Not enough data | 7.3 (2368 reviews) | 
| **Sentiment Analysis** | Not enough data | 7.1 (2306 reviews) | 

#### Reports & Dashboards

| Feature | ActionSprout | Sprout Social | 
|---|---|---|
| **Report Customizability** | Not enough data | 8.1 (3226 reviews) | 
| **Report Exporting** | Not enough data | 8.5 (3270 reviews) | 
| **Scalability** | Not enough data | 8.5 (3127 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Agentic AI - Social Media Analytics

| Feature | ActionSprout | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (891 reviews) | 
| **Cross-system Integration** | Not enough data | 6.3 (889 reviews) | 
| **Adaptive Learning** | Not enough data | 6.2 (877 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (886 reviews) | 
| **Decision Making** | Not enough data | 6.3 (890 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **ActionSprout** | 7.2/10 | 8 |
| **Sprout Social** | 7.5/10 | 4661 |

#### Content & Collaboration

| Feature | ActionSprout | Sprout Social | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.9 (3217 reviews) | 
| **Content Library** | Not enough data | 7.9 (2925 reviews) | 
| **Shared Inbox** | Not enough data | 8.2 (3024 reviews) | 
| **Approval Workflows** | Not enough data | 8.0 (2908 reviews) | 
| **Users and Permissions** | Not enough data | 8.3 (3010 reviews) | 
| **Content Creation** | Not enough data | Feature Not Available | 

#### Social Management

| Feature | ActionSprout | Sprout Social | 
|---|---|---|
| **Social Analytics** | 5.6 (6 reviews) | 8.6 (4378 reviews) | 
| **Social Publishing** | 7.8 (6 reviews) | 8.9 (4416 reviews) | 
| **Campaign Optimization** | 7.5 (6 reviews) | 8.1 (3825 reviews) | 
| **Social Engagement** | 7.9 (7 reviews) | 8.5 (4239 reviews) | 
| **Social Ads** | Not enough data | Feature Not Available | 
| **Campaign Planning** | Not enough data | 7.9 (2910 reviews) | 
| **Hashtag Capabilites** | Not enough data | 7.5 (2494 reviews) | 

#### Agentic AI - Social Media Management

| Feature | ActionSprout | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (1062 reviews) | 
| **Multi-step Planning** | Not enough data | 6.4 (1053 reviews) | 
| **Cross-system Integration** | Not enough data | 6.6 (1070 reviews) | 
| **Adaptive Learning** | Not enough data | 6.5 (1044 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.4 (1035 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (1036 reviews) | 
| **Decision Making** | Not enough data | 6.5 (1036 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **ActionSprout** | N/A | N/A |
| **Sprout Social** | 7.4/10 | 2207 |

#### Monitoring & Listening

| Feature | ActionSprout | Sprout Social | 
|---|---|---|
| **Social Measurement** | Not enough data | 8.5 (1910 reviews) | 
| **Influencer Identification** | Not enough data | 7.0 (1432 reviews) | 
| **Brand Monitoring** | Not enough data | 8.1 (1234 reviews) | 
| **Keyword Tracking** | Not enough data | 7.9 (1195 reviews) | 
| **Trend Analysis** | Not enough data | 7.7 (1167 reviews) | 
| **Competitor Analysis** | Not enough data | 7.8 (1193 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | ActionSprout | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (385 reviews) | 
| **Cross-system Integration** | Not enough data | 6.5 (397 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (385 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (387 reviews) | 
| **Decision Making** | Not enough data | 6.5 (387 reviews) | 

#### Data Management & Analysis

| Feature | ActionSprout | Sprout Social | 
|---|---|---|
| **Sentiment Analysis** | Not enough data | 7.5 (1214 reviews) | 
| **Social Reporting** | Not enough data | 8.6 (2004 reviews) | 
| **Alerts and Notifications** | Not enough data | 8.1 (1230 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.8 (1129 reviews) | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **ActionSprout** | N/A | N/A |
| **Sprout Social** | 7.8/10 | 1632 |

#### Generative AI

| Feature | ActionSprout | Sprout Social | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (865 reviews) | 
| **AI Text Summarization** | Not enough data | 7.0 (850 reviews) | 

#### Process

| Feature | ActionSprout | Sprout Social | 
|---|---|---|
| **Mentions** | Not enough data | 8.4 (1469 reviews) | 
| **Tickets** | Not enough data | 7.9 (1248 reviews) | 
| **Macros** | Not enough data | 7.7 (1009 reviews) | 

#### Channels

| Feature | ActionSprout | Sprout Social | 
|---|---|---|
| **Email** | Not enough data | Feature Not Available | 
| **Social** | Not enough data | 8.8 (1523 reviews) | 
| **Live Chat** | Not enough data | Feature Not Available | 
| **Phone** | Not enough data | Feature Not Available | 
| **Text** | Not enough data | Feature Not Available | 

#### Insight

| Feature | ActionSprout | Sprout Social | 
|---|---|---|
| **Surveys** | Not enough data | 7.4 (1126 reviews) | 
| **Reporting** | Not enough data | 8.4 (1434 reviews) | 
| **Visitor Activity** | Not enough data | Feature Not Available | 
| **Help Desk** | Not enough data | Feature Not Available | 

---
## Categories
**Shared Categories (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)


**Unique to Sprout Social (4):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service)


---
## Reviewer Demographics

### By Company Size

| Segment | ActionSprout | Sprout Social | 
|---|---|---|
| **Small-Business** | 63.6% | 44.7% | 
| **Mid-Market** | 27.3% | 37.7% | 
| **Enterprise** | 9.1% | 17.6% | 

### By Industry

#### ActionSprout

- **Non-Profit Organization Management:** 18.2%
- **Marketing and Advertising:** 18.2%
- **Education Management:** 18.2%
- **Renewables & Environment:** 9.1%
- **Political Organization:** 9.1%
- **Online Media:** 9.1%
- **Hospital & Health Care:** 9.1%
- **Government Relations:** 9.1%

#### Sprout Social

- **Marketing and Advertising:** 20.5%
- **Non-Profit Organization Management:** 6.2%
- **Higher Education:** 5.5%
- **Information Technology and Services:** 3.8%
- **Computer Software:** 3.2%
- **Financial Services:** 3.2%
- **Hospital & Health Care:** 2.9%
- **Public Relations and Communications:** 2.4%
- **Retail:** 2.4%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 47.7%

---
## Alternatives

### Alternatives to ActionSprout

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7262 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1040 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14794 reviews)
- [Kontentino](https://www.g2.com/products/kontentino/reviews) — 4.6/5 stars (363 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7399 reviews)
- [Simplified](https://www.g2.com/products/simplified/reviews) — 4.6/5 stars (5007 reviews)

### Alternatives to Sprout Social

- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2468 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1209 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews) — 4.8/5 stars (251 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7262 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1099 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)

---
## Top Discussions

### ActionSprout

No discussions available for this product.

### Sprout Social

- Title: [Is there a place of education for users?](https://www.g2.com/discussions/15585-is-there-a-place-of-education-for-users) — 7 comments, 1 upvote
  > **Top comment:** "General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:..."
- Title: [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) — 4 comments, 1 upvote
  > **Top comment:** "Yes!"
- Title: [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) — 3 comments
  > **Top comment:** "No"
- Title: [How can I access a more affordable reasonably priced membership with Sprout Social](https://www.g2.com/discussions/how-can-i-access-a-more-affordable-reasonably-priced-membership-with-sprout-social) — 3 comments, 1 upvote
  > **Top comment:** "The best option? Get directly in contact with a sales rep. They'll be able to offer you a custom-made offer that suits your needs and budget. 
"
- Title: [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) — 2 comments
  > **Top comment:** "It’s a great tool for social listening "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/actionsprout-vs-sprout-social)