Link copied to clipboard # Act! vs Sugar Sell Comparison - What are their main differences? Share [ Export ](/compare/act/sugar-sell/export.csv) Act!Sugar Sell[+ Add Product](#) Reviews **Act!** [ 3.9/5(521) ](https://www.g2.com/products/act/reviews#reviews) **Sugar Sell** [ 3.8/5(775) ](https://www.g2.com/products/sugar-sell/reviews#reviews) Pricing **Act!** Free Trial **$30.00** 1 user/mo · Act! Advantage Standard **Sugar Sell** **$19.00** Per Month · Sell Essentials **Pricing Insights** from reviews Time to Implement **Act!** 2 monthsFaster Based on 132 responses **Sugar Sell** 3 months Based on 111 responses Return on Investment **Act!** 15 months3 months sooner Based on 122 responses **Sugar Sell** 18 months Based on 79 responses Perceived Cost **Act!** $$$$$ **Sugar Sell** $$$$$ Average Discount **Act!** 7% **Sugar Sell** 13%6% more ![Act!](https://images.g2crowd.com/uploads/product/hd_favicon/8ea09ebe52d04c871a7673c882d08604/act.svg "Act!") ![Sugar Sell](https://images.g2crowd.com/uploads/product/hd_favicon/fdd8c5b3dcb3415718f945eed05b2013/sugar-sell.svg "Sugar Sell") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. Pros & Cons **Act!** [ Ease of Use (33) ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635684&qs=pros-and-cons#reviews)[ Customer Management (21) ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635940&qs=pros-and-cons#reviews)[ Missing Features (14) ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635573&qs=pros-and-cons#reviews)[ Integration Issues (13) ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635160&qs=pros-and-cons#reviews) **Sugar Sell** [ Ease of Use (15) ](https://www.g2.com/products/sugar-sell/reviews?filters%5Bsentiment_snippet%5D=1055276&qs=pros-and-cons#reviews)[ Easy Customization (12) ](https://www.g2.com/products/sugar-sell/reviews?filters%5Bsentiment_snippet%5D=1055011&qs=pros-and-cons#reviews)[ Integration Issues (9) ](https://www.g2.com/products/sugar-sell/reviews?filters%5Bsentiment_snippet%5D=1055560&qs=pros-and-cons#reviews)[ Bugs (6) ](https://www.g2.com/products/sugar-sell/reviews?filters%5Bsentiment_snippet%5D=1054862&qs=pros-and-cons#reviews) Integrations **Act!** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d9ecbd9179a52880b128b657601e9bcf/excel-import.png "Product Avatar Image") Excel Import ](https://www.g2.com/products/excel-import/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image") Intuit Mailchimp Email... ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6f674b882a9f26544d804c2c8badd73f/mailerlite.png "Product Avatar Image") MailerLite ](https://www.g2.com/products/mailerlite/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_69054bc7d40597b06fc3905720ccc914/microsoft-outlook.png "Product Avatar Image") Outlook ](https://www.g2.com/products/microsoft-outlook/reviews)[ View all ](https://www.g2.com/products/act/integrations) **Sugar Sell** Not enough data Screenshots **Act!** ![Act! screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1820728/Home-Screen.png) **Sugar Sell** ![Sugar Sell screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1382502/Sugar-Sell---Product-UI---Sales-Effectiveness.png) Ratings Meets Requirements **Act!** 8.2 8.2453 **Sugar Sell** 8.0 8.0613 Ease of Use **Act!** 7.9 7.9458 **Sugar Sell** 7.6 7.6648 Ease of Setup **Act!** 7.4 7.4248 **Sugar Sell** 7.2 7.2346 Ease of Admin **Act!** 7.6 7.6202 **Sugar Sell** 7.6 7.6319 Quality of Support **Act!** 7.6 7.6432 **Sugar Sell** 7.7 7.7556 Has the product been a good partner in doing business? **Act!** 7.6 7.6192 **Sugar Sell** 7.8 7.8303 Product Direction (% positive) **Act!** 5.8 5.8455 **Sugar Sell** 7.0 7.0600 Features CRM[Hide 141 FeaturesShow 141 Features](javascript:void(0);) 6.8 358 7.6 598 Sales Force Automation Contact & Account Management 8.5(won by 0.3) 310 | Verified 8.2 502 | Verified Opportunity & Pipeline Mgmt. 7.4 234 | Verified 7.8(won by 0.4) 469 | Verified Task / Activity Management 8.1(won by 0.4) 293 | Verified 7.7 487 | Verified Territory & Quota Management 6.7 163 | Verified 7.2(won by 0.5) 358 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Desktop Integration 7.5(won by 0.1) 258 | Verified 7.4 412 | Verified Product & Price List Management 6.6 163 | Verified 7.3(won by 0.7) 346 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Quote & Order Management 6.6 169 | Verified 7.4(won by 0.8) 348 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Customer Contract Management 7.9(won by 0.2) 236 7.7 376 | Verified Partner Relationship Mgmt. (PRM) Feature Not Available 7.6(won by default) 322 Contract/License Management Not enough data Not enough data Marketing Automation Email Marketing 7.2(won by 0.1) 217 | Verified 7.1 354 | Verified Campaign Management 7.1 188 | Verified 7.2(won by 0.1) 361 | Verified Lead Management 7.7 226 | Verified 7.9(won by 0.2) 426 | Verified Marketing ROI Analytics 6.5 82 | Verified 7.0(won by 0.5) 312 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Email Management Not enough data Not enough data File Management Not enough data Not enough data Deal Management Not enough data Not enough data Customer Support Case Management 7.4 194 7.9(won by 0.5) 385 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Customer Support Portal 7.0 183 7.6(won by 0.6) 347 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Knowledge Base 7.6 161 | Verified 7.7(won by 0.1) 357 | Verified Call Center Features 7.0 172 7.4(won by 0.4) 292 Support Analytics 7.3 76 7.7(won by 0.4) 312 | Verified Workflow Management Not enough data Not enough data Opportunity Management Not enough data Not enough data Sales Pipeline Management Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Calendar Management Not enough data Not enough data Pipeline Management Not enough data Not enough data Content Management Not enough data Not enough data Communication Management Not enough data Not enough data Visual Analytics Not enough data Not enough data Template Management Not enough data Not enough data Predictive Analytics Not enough data Not enough data Document Management Not enough data Not enough data Channel Management Not enough data Not enough data Commission Management Not enough data Not enough data Field Sales Management Not enough data Not enough data Reporting & Analytics Reporting 7.3 241 | Verified 7.7(won by 0.4) 470 | Verified Dashboards 7.4 233 | Verified 8.0(won by 0.6) 476 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Forecasting 6.7 166 | Verified 7.4(won by 0.7) 367 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile & Social Mobile User Support 6.4 153 | Verified 7.4(won by 1.0) 331 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Social Collaboration Features Feature Not Available 7.2(won by default) 269 | Verified Social Network Integration Feature Not Available 7.2(won by default) 267 | Verified Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Customer Support Not enough data Not enough data Multi-Channel Social Integration Not enough data Not enough data Platform Customization 7.5 159 | Verified 8.2(won by 0.7) 260 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 7.2 136 | Verified 7.8(won by 0.6) 255 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) User, Role, and Access Management 7.7 151 | Verified 8.1(won by 0.4) 268 | Verified Internationalization 6.9 98 | Verified 7.9(won by 1.0) 168 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Sandbox / Test Environments 6.2 82 | Verified 8.2(won by 2.0) 214 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Document & Content Mgmt. 7.2 132 | Verified 7.5(won by 0.3) 216 | Verified Performance and Reliability 7.6(tied score) 161 | Verified 7.6(tied score) 257 | Verified Output Document Generation 7.3(won by 0.1) 132 | Verified 7.2 199 | Verified Mobile Access Not enough data Not enough data Lead Generation Not enough data Not enough data Integration Data Import & Export Tools 7.6(tied score) 159 | Verified 7.6(tied score) 260 | Verified Integration APIs 6.6 109 | Verified 7.7(won by 1.1) 202 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Breadth of Partner Applications 6.8 100 | Verified 7.3(won by 0.5) 198 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Third-Party Integration Not enough data Not enough data Internal Chat Integration Not enough data Not enough data Collaboration Tools Not enough data Not enough data Prospecting Tools Not enough data Not enough data Real-Time Data Not enough data Not enough data Generative AI AI Text Generation 5.0 36 6.3(won by 1.3) 28 (There is a greater than 0.5 difference between this product's rating and its competitors) Generative AI Not enough data Not enough data Proposal Generation Not enough data Not enough data Agentic AI - CRM Autonomous Task Execution 5.2(won by default) 11 Not enough data Multi-step Planning 5.2(won by default) 11 Not enough data Cross-system Integration 5.3(won by default) 11 Not enough data Adaptive Learning 5.0(won by default) 11 Not enough data Natural Language Interaction 4.8(won by default) 11 Not enough data Proactive Assistance 5.0(won by default) 11 Not enough data Decision Making 5.0(won by default) 11 Not enough data Calendar/Reminder System Not enough data Not enough data Additional Functionality Search/Filter Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Capture Not enough data Not enough data Batch Processing Not enough data Not enough data Email Tracking Not enough data Not enough data Tagging Not enough data Not enough data Pipeline Reports Not enough data Not enough data Drag & Drop Not enough data Not enough data Segmentation Not enough data Not enough data Customizable Fields Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Interaction Tracking Not enough data Not enough data CRM Not enough data Not enough data Document Storage Not enough data Not enough data AI Copilot Not enough data Not enough data Contact Database Not enough data Not enough data Referral Tracking Not enough data Not enough data Quotes/Estimates Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Lead Qualification Not enough data Not enough data Marketing Automation Not enough data Not enough data Email Templates Not enough data Not enough data Sales Reports Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Reminders Not enough data Not enough data Lead Scoring Not enough data Not enough data Data Security Not enough data Not enough data Customizable Reports Not enough data Not enough data Calendar Sync Not enough data Not enough data For Startups Not enough data Not enough data Performance Metrics Not enough data Not enough data Sales Trend Analysis Not enough data Not enough data For iPad Devices Not enough data Not enough data Customizable Templates Not enough data Not enough data Activity Tracking Not enough data Not enough data Reporting & Statistics Not enough data Not enough data For Mac Devices Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data Lead Nurturing Not enough data Not enough data Gamification Not enough data Not enough data Prioritization Not enough data Not enough data Web-based Deployment Not enough data Not enough data Softphone Not enough data Not enough data Single Sign On Not enough data Not enough data Customer Database Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Mobile App Not enough data Not enough data Email Sequences Not enough data Not enough data Customer Segmentation Not enough data Not enough data Lead Assignment Not enough data Not enough data For Small Businesses Not enough data Not enough data Live Chat Not enough data Not enough data Business Card/Badge Scanning Not enough data Not enough data Data Visualization Not enough data Not enough data Customer Social Profiles Not enough data Not enough data Social Promotion Not enough data Not enough data Monitoring Not enough data Not enough data Engagement Tracking Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Customer Engagement Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Brand Tracking Not enough data Not enough data Audience Targeting Not enough data Not enough data Workflow Automation Not enough data Not enough data Marketing Automation[Hide 106 FeaturesShow 106 Features](javascript:void(0);) 7.2 43 Not enough data Email Marketing Building and Personalizing Emails 8.1(won by default) 32 | Verified Not enough data Sending Outbound Emails 8.2(won by default) 32 | Verified Not enough data Manage Email Deliverability 8.2(won by default) 29 | Verified Not enough data Automated Email Responses 7.2(won by default) 27 | Verified Not enough data Online Marketing Landing Pages and Forms 6.9(won by default) 30 | Verified Not enough data Dynamic Content 7.1(won by default) 28 | Verified Not enough data A/B Testing 6.7(won by default) 24 | Verified Not enough data Mobile Optimized 6.8(won by default) 26 | Verified Not enough data Search Tracking and Optimization 7.5(won by default) 25 Not enough data Conversion Rate Optimization Not enough data Not enough data Multivariate Testing Not enough data Not enough data Customizable Forms Not enough data Not enough data Lead Management Marketing Lead Database 7.8(won by default) 31 | Verified Not enough data Data Quality Management 8.1(won by default) 29 | Verified Not enough data Segmentation 7.9(won by default) 28 | Verified Not enough data Lead Scoring and Grading 7.4(won by default) 27 | Verified Not enough data Lead Nurturing 7.8(won by default) 27 | Verified Not enough data Email Tracking 7.1(won by default) 26 | Verified Not enough data Automated Alerts and Tasks 7.3(won by default) 25 | Verified Not enough data CRM Lead Integration 7.2(won by default) 27 | Verified Not enough data Third-Party Integrations Not enough data Not enough data Real-Time Data Not enough data Not enough data Social Marketing Not enough data Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Conversion Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Search Marketing Not enough data Not enough data SMS Marketing Not enough data Not enough data Website Visitor Tracking Not enough data Not enough data Campaign Management Program Management 7.0(won by default) 27 | Verified Not enough data Event / Webinar Marketing 7.0(won by default) 25 | Verified Not enough data Calendaring 8.3(won by default) 31 | Verified Not enough data Budgeting 6.8(won by default) 25 Not enough data Campaign Management Not enough data Not enough data Workflow Management Not enough data Not enough data Template Management Not enough data Not enough data Social Social Listening 7.0(won by default) 27 Not enough data Social Sharing 6.7(won by default) 26 | Verified Not enough data Social Campaigns 6.7(won by default) 27 | Verified Not enough data Social Media Engagement 6.3(won by default) 26 Not enough data Social Media Advertising 6.5(won by default) 27 | Verified Not enough data Drip Campaigns Not enough data Not enough data Multi-Campaign Not enough data Not enough data Reporting & Analytics Basic Reporting 7.6(won by default) 28 | Verified Not enough data Web Analytics 6.9(won by default) 27 | Verified Not enough data ROI Analytics 6.7(won by default) 26 | Verified Not enough data Revenue Analytics 6.3(won by default) 28 | Verified Not enough data SEO / Keyword Analytics 6.6(won by default) 26 | Verified Not enough data Behavior Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Sales Analytics Not enough data Not enough data Platform Customization 8.2(won by default) 28 | Verified Not enough data Workflow Capability 6.9(won by default) 26 | Verified Not enough data User, Role, and Access Management 7.6(won by default) 26 | Verified Not enough data Internationalization 6.7(won by default) 23 | Verified Not enough data Sandbox / Test Environments 6.1(won by default) 22 | Verified Not enough data Performance and Reliability 7.8(won by default) 26 | Verified Not enough data Output Document Generation 6.8(won by default) 27 | Verified Not enough data Lead Generation Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data List Management Not enough data Not enough data Mobile Access Not enough data Not enough data Agentic AI - Marketing Automation Adaptive Learning 7.3(won by default) 5 Not enough data Proactive Assistance 7.3(won by default) 5 Not enough data Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Planning Not enough data Not enough data Integration Data Import & Export Tools 7.0(won by default) 33 | Verified Not enough data Integration APIs 7.0(won by default) 26 | Verified Not enough data Breadth of Partner Applications 6.6(won by default) 24 | Verified Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Social Promotion Not enough data Not enough data Customizable Branding Not enough data Not enough data Monitoring Not enough data Not enough data CRM Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Live Chat Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data Not enough data Mass Texting Not enough data Not enough data Drag & Drop Not enough data Not enough data Email Templates Not enough data Not enough data Automated Scheduling Not enough data Not enough data Campaign Scheduling Not enough data Not enough data AI Copilot Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Activity Dashboard Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Templates Not enough data Not enough data Marketing Automation Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Marketing Calendar Not enough data Not enough data Customizable CTAs Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Qualification Not enough data Not enough data User Insights Reviewers' Company Size [![Act!](https://images.g2crowd.com/uploads/product/hd_favicon/8ea09ebe52d04c871a7673c882d08604/act.svg "Act!")](https://www.g2.com/products/act/reviews) Act! Small-Business(50 or fewer emp.) 79.0% Mid-Market(51-1000 emp.) 16.6% Enterprise(\> 1000 emp.) 4.4% [![Sugar Sell](https://images.g2crowd.com/uploads/product/hd_favicon/fdd8c5b3dcb3415718f945eed05b2013/sugar-sell.svg "Sugar Sell")](https://www.g2.com/products/sugar-sell/reviews) Sugar Sell Small-Business(50 or fewer emp.) 35.1% Mid-Market(51-1000 emp.) 48.5% Enterprise(\> 1000 emp.) 16.5% Small-Business (50 or fewer emp.) 79.0% 35.1% Mid-Market (51-1000 emp.) 16.6% 48.5% Enterprise (\> 1000 emp.) 4.4% 16.5% Reviewers' Industry [![Act!](https://images.g2crowd.com/uploads/product/hd_favicon/8ea09ebe52d04c871a7673c882d08604/act.svg "Act!")](https://www.g2.com/products/act/reviews) Act! Financial Services 9.0% Marketing and Advertising 5.4% Real Estate 5.2% Construction 5.0% Insurance 4.4% Other 70.9% [![Sugar Sell](https://images.g2crowd.com/uploads/product/hd_favicon/fdd8c5b3dcb3415718f945eed05b2013/sugar-sell.svg "Sugar Sell")](https://www.g2.com/products/sugar-sell/reviews) Sugar Sell Information Technology and Services 13.1% Computer Software 10.6% Marketing and Advertising 5.8% Financial Services 5.6% Construction 2.7% Other 62.3% FAQs ## Act! vs Sugar Sell FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Act! vs Sugar Sell? Act! stands out for its ease of use and small-business focus, while Sugar Sell is recognized for its advanced customization and reporting capabilities. | [Act!](https://www.g2.com/products/act/reviews) | [Sugar Sell](https://www.g2.com/products/sugar-sell/reviews) | | --- | --- | | 3.9/5 (519 reviews) | 3.8/5 (776 reviews) | | Small-Business | Mid-Market | | 7.4 | 7.2 | | 7.6 | 7.7 | | Ease of Use (33 all-time mentions) | Easy Customization (12 all-time mentions) | ### How do the pricing models of Act! and Sugar Sell compare? Act! is favored by reviewers as the stronger value, with higher satisfaction on price and affordability. - **Act!:** Reviewers consistently highlight Act! as affordable and cost-effective, with several noting its value for small businesses and solopreneurs. - **Sugar Sell:** Reviewers mention that Sugar Sell requires higher investment for advanced features, and some note additional costs for premium capabilities. - **Switching reasons:** Recent reviews cite Act!'s lower cost and straightforward pricing as a reason for choosing it over more expensive or complex CRMs. ### What are the best alternatives to Act! and Sugar Sell? The top 3 alternatives to Act! and Sugar Sell are Agentforce Sales, HubSpot Sales Hub, and GreenRope. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Act!](https://www.g2.com/products/act/reviews) | 3.9/5 (519 reviews) | Small-Business | Affordable and cost-effective | Ease of Use (33 all-time mentions) | | [Sugar Sell](https://www.g2.com/products/sugar-sell/reviews) | 3.8/5 (776 reviews) | Mid-Market | Requires higher investment for advanced features | Easy Customization (12 all-time mentions) | | [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5 (25,876 reviews) | Mid-Market | — | Extensive integration and customization options | | [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) | 4.4/5 (13,909 reviews) | Small-Business | — | User-friendly interface and robust automation | | [GreenRope](https://www.g2.com/products/greenrope/reviews) | 4.3/5 (225 reviews) | Small-Business | — | All-in-one CRM and marketing automation | ### Which CRM features should I prioritize when comparing Act! and Sugar Sell? Buyers should prioritize customization, automation, integration, reporting, and ease of use when comparing Act! and Sugar Sell. - **Customization:** Sugar Sell: 12 all-time mentions for easy customization; Act!: 9 all-time mentions for easy customization. - **Automation:** Act!: 10 all-time mentions for automation features; Sugar Sell: 7 all-time mentions for automation features. - **Integration:** Sugar Sell: 4 all-time mentions for integration; Act!: 13 all-time mentions for integration issues. - **Reporting:** Sugar Sell: 7 all-time mentions for reporting; Act!: 8 all-time mentions for feature richness, including reporting. - **Ease of Use:** Act!: 33 all-time mentions for ease of use; Sugar Sell: 15 all-time mentions for ease of use. ### What are the pros and cons of Act! vs Sugar Sell? Act!'s headline strength is ease of use, while Sugar Sell excels in customization and reporting flexibility. - **Act! strengths:** Ease of Use (33 all-time mentions), Customer Management (21), Customer Support (18), Contact Management (15), Organization Efficiency (14), User-Friendly (12), Automation Features (10), Easy Customization (9), Easy Setup (9), Email Marketing (8), Feature Richness (8), Lead Management (8). - **Act! trade-offs:** Missing Features (14), Integration Issues (13), Learning Curve (11), Not User-Friendly (9). - **Sugar Sell strengths:** Easy Customization (12), Ease of Use (15), User-Friendly (12), Feature Richness (10), Customer Support (9), Flexibility (8), Automation Features (7), Reporting (7), Easy Setup (7). - **Sugar Sell trade-offs:** Integration Issues (9), Bugs (6), Learning Curve (6), Feature Issues (5), Limited Customization (5). ### Is Act! or Sugar Sell better for small businesses? Act! is the better fit for small businesses, with a stronger small-business segment and reviewer sentiment. - **Act!:** Small-Business is the largest segment, with reviewers consistently praising its affordability, ease of use, and suitability for small teams and solopreneurs. - **Sugar Sell:** Mid-Market is the largest segment, and reviewers note its advanced features are more often leveraged by larger or more complex organizations. ### Which CRM platform has better integrations? Sugar Sell is favored for integrations, with more recent reviewer-cited integration strengths and flexibility. - **Act!:** Microsoft 365 and Zapier are mentioned in recent reviews, but 13 all-time mentions cite integration issues. - **Sugar Sell:** Reviewers highlight integration with ERPs, invoices, marketing solutions, and email systems, with 4 all-time mentions for integration and additional praise for API flexibility. ### How do Act! and Sugar Sell compare on customer support? Act! and Sugar Sell are rated at parity for Quality of Support, with scores of 7.6 and 7.7 respectively. - **Act!:** Reviewers frequently mention responsive and helpful support, with 18 all-time mentions for customer support and several citing positive onboarding and technical assistance experiences. - **Sugar Sell:** Reviewers highlight prompt and knowledgeable support, with 9 all-time mentions for customer support and multiple recent reviews praising the support team's effectiveness and availability. ### Which is easier to implement, Act! or Sugar Sell? Act! and Sugar Sell are rated at parity for Ease of Setup, with scores of 7.4 and 7.2 respectively. - **Act!:** Reviewers describe setup as straightforward and easy, with 9 all-time mentions for easy setup and several noting quick onboarding and helpful support during implementation. - **Sugar Sell:** Reviewers report that initial setup is simple, but full implementation can require more planning and technical support, especially for advanced features and integrations. ### Which product has better Dashboards? Sugar Sell is favored for Dashboards, with more frequent and recent reviewer praise for dashboard flexibility and reporting. - **Act!:** 8 all-time mentions for feature richness, including dashboards and reporting; reviewers note dashboard utility but less frequently highlight advanced dashboard capabilities. - **Sugar Sell:** 7 all-time mentions for reporting, with multiple recent reviews specifically praising dashboard customization, data visualization, and sharing features. Alternatives **Act! Alternatives** ![GreenRope](https://images.g2crowd.com/uploads/product/hd_favicon/4b13d3076a196d64bce379ccb0f8efd5/greenrope.svg "GreenRope") [ GreenRope ](/products/greenrope/reviews) ![Keap](https://images.g2crowd.com/uploads/product/hd_favicon/35e4fed50cd6fa6b26fd4f9252068183/thryv-keap.svg "Keap") [ Keap ](/products/thryv-keap/reviews) ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud") [ Salesforce Sales Cloud ](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) ![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub") [ HubSpot Sales Hub ](/products/hubspot-sales-hub/reviews) **Sugar Sell Alternatives** ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud") [ Salesforce Sales Cloud ](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) ![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub") [ HubSpot Sales Hub ](/products/hubspot-sales-hub/reviews) ![Pipedrive](https://images.g2crowd.com/uploads/product/hd_favicon/4012f2359ca0b1f88b2455f83adaa4ef/pipedrive.svg "Pipedrive") [ Pipedrive ](/products/pipedrive/reviews) ![Zoho CRM](https://images.g2crowd.com/uploads/product/hd_favicon/27ab543b51f7ec2623c5b2613dcf73e2/zoho-crm.svg "Zoho CRM") [ Zoho ](/products/zoho-crm/reviews)