# Act! vs Sugar Sell Comparison

| | Act! | Sugar Sell | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 3.8 out of 5 | 
| **Total Reviews** | 515 | 776 | 
| **Largest Market Segment** | Small-Business (78.7% of reviews) | Mid-Market (48.4% of reviews) | 
| **Entry Level Price** | $60.00 1 user/mo | $19.00 Per Month | 

---
## Top Pros & Cons

### Act!

Pros:
- Ease of Use (33 reviews)
- Customer Management (21 reviews)

Cons:
- Missing Features (14 reviews)
- Integration Issues (13 reviews)

### Sugar Sell

Pros:
- Ease of Use (15 reviews)
- Easy Customization (12 reviews)

Cons:
- Integration Issues (9 reviews)
- Bugs (6 reviews)

---
## Ratings Comparison
| Rating | Act! | Sugar Sell | 
|---|---|---|
  | **Meets Requirements** | 8.2 (447 reviews) | 8.0 (613 reviews) | 
  | **Ease of Use** | 7.9 (452 reviews) | 7.6 (649 reviews) | 
  | **Ease of Setup** | 7.3 (244 reviews) | 7.2 (346 reviews) | 
  | **Ease of Admin** | 7.6 (199 reviews) | 7.6 (319 reviews) | 
  | **Quality of Support** | 7.6 (427 reviews) | 7.7 (556 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.5 (189 reviews) | 7.8 (303 reviews) | 
  | **Product Direction (% positive)** | 5.8 (451 reviews) | 7.0 (600 reviews) | 

---
## Pricing

### Act!

#### Entry-Level Pricing

Plan: Act! Advantage Ultimate

Price: $60.00 1 user/mo

Description: Includes everything in Professional, plus:

Key Features:
- Marketing Automation (includes 50,000 sends/mo)
- Online Customer Portal
- Custom Industry Tables

[Browse all 4 editions](https://www.g2.com/products/act/pricing)

#### Free Trial

Yes

### Sugar Sell

#### Entry-Level Pricing

Plan: Sell Essentials

Price: $19.00 Per Month

Description: 3 Users Minimum. Sales force automation for growing teams needing 3-5 seats with basic support and ease of upgrade.

Key Features:
- Account Management 
- Contact Management
- Lead Management

[Browse all 6 editions](https://www.g2.com/products/sugar-sell/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Act!** | 6.8/10 | 352 |
| **Sugar Sell** | 7.6/10 | 598 |

#### Sales Force Automation

| Feature | Act! | Sugar Sell | 
|---|---|---|
| **Contact & Account Management** | 8.4 (305 reviews) ✓ Verified | 8.2 (502 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | 7.6 (322 reviews) | 
| **Opportunity & Pipeline Mgmt.** | 7.4 (233 reviews) ✓ Verified | 7.8 (469 reviews) ✓ Verified | 
| **Task / Activity Management** | 8.1 (291 reviews) ✓ Verified | 7.7 (487 reviews) ✓ Verified | 
| **Territory & Quota Management** | 6.7 (163 reviews) ✓ Verified | 7.2 (358 reviews) ✓ Verified | 
| **Desktop Integration** | 7.5 (259 reviews) ✓ Verified | 7.4 (412 reviews) ✓ Verified | 
| **Product & Price List Management** | 6.6 (163 reviews) ✓ Verified | 7.3 (346 reviews) ✓ Verified | 
| **Quote & Order Management** | 6.6 (170 reviews) ✓ Verified | 7.4 (348 reviews) ✓ Verified | 
| **Customer Contract Management** | 7.9 (236 reviews) | 7.7 (376 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | Act! | Sugar Sell | 
|---|---|---|
| **Email Marketing** | 7.2 (214 reviews) ✓ Verified | 7.1 (354 reviews) ✓ Verified | 
| **Campaign Management** | 7.1 (187 reviews) ✓ Verified | 7.2 (361 reviews) ✓ Verified | 
| **Lead Management** | 7.7 (225 reviews) ✓ Verified | 7.9 (427 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | 6.5 (82 reviews) ✓ Verified | 7.0 (312 reviews) ✓ Verified | 

#### Customer Support

| Feature | Act! | Sugar Sell | 
|---|---|---|
| **Case Management** | 7.4 (194 reviews) | 7.9 (386 reviews) ✓ Verified | 
| **Customer Support Portal** | 7.0 (183 reviews) | 7.6 (348 reviews) ✓ Verified | 
| **Knowledge Base** | 7.6 (160 reviews) ✓ Verified | 7.7 (358 reviews) ✓ Verified | 
| **Call Center Features** | 7.0 (172 reviews) | 7.4 (292 reviews) | 
| **Support Analytics** | 7.3 (75 reviews) | 7.7 (313 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Act! | Sugar Sell | 
|---|---|---|
| **Reporting** | 7.3 (240 reviews) ✓ Verified | 7.7 (470 reviews) ✓ Verified | 
| **Dashboards** | 7.4 (231 reviews) ✓ Verified | 8.0 (476 reviews) ✓ Verified | 
| **Forecasting** | 6.7 (166 reviews) ✓ Verified | 7.4 (367 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | Act! | Sugar Sell | 
|---|---|---|
| **Social Collaboration Features** | Feature Not Available | 7.2 (269 reviews) ✓ Verified | 
| **Social Network Integration** | Feature Not Available | 7.2 (267 reviews) ✓ Verified | 
| **Mobile User Support** | 6.4 (153 reviews) ✓ Verified | 7.4 (331 reviews) ✓ Verified | 

#### Platform

| Feature | Act! | Sugar Sell | 
|---|---|---|
| **Customization** | 7.5 (157 reviews) ✓ Verified | 8.2 (260 reviews) ✓ Verified | 
| **Workflow Capability** | 7.2 (136 reviews) ✓ Verified | 7.8 (255 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 7.7 (150 reviews) ✓ Verified | 8.1 (268 reviews) ✓ Verified | 
| **Internationalization** | 6.9 (98 reviews) ✓ Verified | 7.9 (168 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 6.2 (82 reviews) ✓ Verified | 8.2 (214 reviews) ✓ Verified | 
| **Document & Content Mgmt.** | 7.2 (132 reviews) ✓ Verified | 7.5 (216 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.6 (160 reviews) ✓ Verified | 7.6 (257 reviews) ✓ Verified | 
| **Output Document Generation** | 7.3 (131 reviews) ✓ Verified | 7.2 (199 reviews) ✓ Verified | 

#### Integration

| Feature | Act! | Sugar Sell | 
|---|---|---|
| **Data Import & Export Tools** | 7.6 (157 reviews) ✓ Verified | 7.6 (260 reviews) ✓ Verified | 
| **Integration APIs** | 6.6 (109 reviews) ✓ Verified | 7.7 (202 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 6.9 (99 reviews) ✓ Verified | 7.3 (198 reviews) ✓ Verified | 

#### Generative AI

| Feature | Act! | Sugar Sell | 
|---|---|---|
| **AI Text Generation** | 5.0 (36 reviews) | 6.3 (28 reviews) | 

#### Agentic AI - CRM

| Feature | Act! | Sugar Sell | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 5.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 5.3 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 5.0 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 4.8 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 5.0 (11 reviews) | Not enough data | 
| **Decision Making** | 5.0 (11 reviews) | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act!** | 7.2/10 | 42 |
| **Sugar Sell** | N/A | N/A |

#### Email Marketing

| Feature | Act! | Sugar Sell | 
|---|---|---|
| **Building and Personalizing Emails** | 8.1 (32 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.2 (32 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.2 (29 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 7.2 (27 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Act! | Sugar Sell | 
|---|---|---|
| **Landing Pages and Forms** | 6.9 (30 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.1 (28 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 6.7 (24 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 6.8 (26 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.5 (25 reviews) | Not enough data | 

#### Lead Management

| Feature | Act! | Sugar Sell | 
|---|---|---|
| **Marketing Lead Database** | 7.8 (31 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.1 (29 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 7.9 (28 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 7.4 (27 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 7.8 (27 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 7.1 (26 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 7.3 (25 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 7.2 (27 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Act! | Sugar Sell | 
|---|---|---|
| **Program Management** | 6.9 (26 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.0 (25 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 8.3 (31 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 6.8 (25 reviews) | Not enough data | 

#### Social

| Feature | Act! | Sugar Sell | 
|---|---|---|
| **Social Listening** | 7.0 (27 reviews) | Not enough data | 
| **Social Sharing** | 6.7 (26 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 6.7 (27 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 6.3 (26 reviews) | Not enough data | 
| **Social Media Advertising** | 6.5 (27 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Act! | Sugar Sell | 
|---|---|---|
| **Basic Reporting** | 7.6 (28 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 6.9 (27 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 6.7 (26 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 6.3 (28 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.6 (26 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Act! | Sugar Sell | 
|---|---|---|
| **Customization ** | 8.2 (28 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 6.9 (26 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 7.6 (26 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 6.7 (23 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 6.1 (22 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 7.8 (26 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 6.8 (27 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Act! | Sugar Sell | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Act! | Sugar Sell | 
|---|---|---|
| **Data Import & Export Tools** | 7.0 (33 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.0 (26 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 6.6 (24 reviews) ✓ Verified | Not enough data | 

---
## Categories
**Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm)

**Unique to Act! (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)



---
## Reviewer Demographics

### By Company Size

| Segment | Act! | Sugar Sell | 
|---|---|---|
| **Small-Business** | 78.7% | 35.1% | 
| **Mid-Market** | 16.8% | 48.4% | 
| **Enterprise** | 4.5% | 16.4% | 

### By Industry

#### Act!

- **Financial Services:** 8.9%
- **Marketing and Advertising:** 5.5%
- **Real Estate:** 5.3%
- **Construction:** 5.1%
- **Insurance:** 4.5%
- **Information Technology and Services:** 4.1%
- **Computer Software:** 3.7%
- **Non-Profit Organization Management:** 2.2%
- **Wholesale:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Other:** 56.8%

#### Sugar Sell

- **Information Technology and Services:** 13.2%
- **Computer Software:** 10.5%
- **Marketing and Advertising:** 5.8%
- **Financial Services:** 5.6%
- **Construction:** 2.7%
- **Telecommunications:** 2.5%
- **Internet:** 2.3%
- **Retail:** 2.1%
- **Manufacturing:** 2.1%
- **Real Estate:** 2.0%
- **Other:** 51.2%

---
## Alternatives

### Alternatives to Act!

- [GreenRope](https://www.g2.com/products/greenrope/reviews) — 4.3/5 stars (226 reviews)
- [Keap](https://www.g2.com/products/thryv-keap/reviews) — 3.9/5 stars (29 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25832 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13847 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3073 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2931 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1619 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1435 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews)
- [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) — 4.2/5 stars (1000 reviews)

### Alternatives to Sugar Sell

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25832 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13847 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3073 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2931 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1619 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1435 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1234 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1156 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews)
- [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) — 4.2/5 stars (1000 reviews)

---
## Top Discussions

### Act!

- Title: [How should I get Pro to my mobile device?](https://www.g2.com/discussions/how-should-i-get-pro-to-my-mobile-device-7d03ea84-6ea4-471b-adcc-5dfbdbb1de17) — 2 comments, 1 upvote
  > **Top comment:** "If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your..."
- Title: [Assigning contacts to users?](https://www.g2.com/discussions/assigning-contacts-to-users) — 2 comments, 1 upvote
  > **Top comment:** "It all comes down to how you want to implement this territory management. 

You can set security roles for the users and contact entries to enable or..."
- Title: [Will it integrate with my ERP?](https://www.g2.com/discussions/will-it-integrate-with-my-erp) — 1 comment, 1 upvote
  > **Top comment:** "Act! CRM can integrate with your ERP (enterprise resource planning) system, depending on which ERP system you are using."
- Title: [How do I hire an office assistant who is trained to use Act!, without having to train them?](https://www.g2.com/discussions/how-do-i-hire-an-office-assistant-who-is-trained-to-use-act-without-having-to-train-them) — 1 comment, 1 upvote
  > **Top comment:** "Hi, we are a partner of Act! in the Philippines.

We can assist you in setting up your AMA and other things in Act!.

You might want to send me an email..."
- Title: [Pay but no play](https://www.g2.com/discussions/33997-pay-but-no-play) — 1 comment, 1 upvote
  > **Top comment:** "Call their technical support. They really are attentive!"

### Sugar Sell

- Title: [Why did you choose Sugar over something like Salesforce? what benefits do you see?](https://www.g2.com/discussions/why-did-you-choose-sugar-over-something-like-salesforce-what-benefits-do-you-see) — 2 comments, 1 upvote
  > **Top comment:** "I feel that it's easier to use than SalesForce and still offers a lot of power."
- Title: [Why is sugar a CRM?](https://www.g2.com/discussions/why-is-sugar-a-crm) — 1 comment
  > **Top comment:** "Because it's a specialized software that allows an organization to manage communication and other matters with their clients"
- Title: [What is sugar sell?](https://www.g2.com/discussions/what-is-sugar-sell) — 1 comment
  > **Top comment:** "Sugar Sell is a customer relationship management (CRM) system of software."
- Title: [What is the best way to integrate Sugar into other CRM Softwares?](https://www.g2.com/discussions/what-is-the-best-way-to-integrate-sugar-into-other-crm-softwares) — 1 comment, 1 upvote
  > **Top comment:** "Dennis, 

Are you asking how to integrate or whats the best method for integrating?

Or are you asking how to solve your Sugar to MAS integration?"
- Title: [What makes Sugar different from other CRM solutions?](https://www.g2.com/discussions/crm-differentiators) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Sugar is a far more cost effective platform for creating more engaging and extraordinary customer relationships. Sugar offers unparalleled flexibility in..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-vs-sugar-sell)