# Act! vs SAP Sales Cloud Comparison --- ## AI Generated Summary - **G2 reviewers report** that Act! excels in user-friendliness, making it a popular choice for small businesses. Users appreciate its simplicity, noting that it allows for easy tracking of contacts and sales pipelines, which is crucial for effective relationship management. - **Users say** that SAP Sales Cloud stands out for its robust mobile access, enabling sales professionals to manage customer interactions and deals from anywhere. This flexibility is highlighted as a key feature that enhances productivity and responsiveness in a fast-paced sales environment. - **Reviewers mention** that while Act! is praised for its straightforward setup process, SAP Sales Cloud offers a more comprehensive feature set that includes advanced analytics and reporting capabilities, which help users gain deeper insights into their sales performance. - **According to verified reviews** , Act! is particularly favored by small businesses for its affordability and ease of use, with users noting that it scales well as their business grows. However, some users feel it may lack the depth of features found in larger enterprise solutions. - **G2 reviewers highlight** that SAP Sales Cloud provides a centralized platform for managing customer data, leads, and sales activities, which users find essential for tracking opportunities and ensuring efficient follow-ups. This comprehensive approach is often cited as a significant advantage over Act!. - **Users report** that while both platforms offer solid customer support, SAP Sales Cloud receives higher marks for its quality of support and resources available, including a well-organized knowledge base and customer support portal, which enhance the overall user experience. | | Act! | SAP Sales Cloud | |---|---|---| | **Star Rating** | 3.9 out of 5 | 4.2 out of 5 | | **Total Reviews** | 511 | 998 | | **Largest Market Segment** | Small-Business (78.8% of reviews) | Enterprise (44.0% of reviews) | | **Entry Level Price** | $60.00 1 user/mo | No pricing available | --- ## Top Pros & Cons ### Act! Pros: - Ease of Use (33 reviews) - Customer Management (21 reviews) Cons: - Missing Features (14 reviews) - Integration Issues (13 reviews) ### SAP Sales Cloud Pros: - Ease of Use (101 reviews) - Integrations (65 reviews) Cons: - Learning Curve (86 reviews) - Limited Customization (49 reviews) --- ## Ratings Comparison | Rating | Act! | SAP Sales Cloud | |---|---|---| | **Meets Requirements** | 8.2 (444 reviews) | 8.5 (710 reviews) | | **Ease of Use** | 7.9 (449 reviews) | 7.9 (723 reviews) | | **Ease of Setup** | 7.3 (241 reviews) | 8.1 (406 reviews) | | **Ease of Admin** | 7.6 (199 reviews) | 8.0 (262 reviews) | | **Quality of Support** | 7.6 (425 reviews) | 8.3 (679 reviews) | | **Has the product been a good partner in doing business?** | 7.5 (189 reviews) | 8.5 (262 reviews) | | **Product Direction (% positive)** | 5.8 (449 reviews) | 8.5 (682 reviews) | --- ## Pricing ### Act! #### Entry-Level Pricing Plan: Act! Advantage Ultimate Price: $60.00 1 user/mo Description: Includes everything in Professional, plus: Key Features: - Marketing Automation (includes 50,000 sends/mo) - Online Customer Portal - Custom Industry Tables [Browse all 4 editions](https://www.g2.com/products/act/pricing) #### Free Trial Yes ### SAP Sales Cloud #### Entry-Level Pricing No pricing available #### Free Trial Yes --- ## Features Comparison By Category ### CRM | Product | Score | Reviews | |---|---|---| | **Act!** | 6.8/10 | 349 | | **SAP Sales Cloud** | 8.1/10 | 621 | #### Sales Force Automation | Feature | Act! | SAP Sales Cloud | |---|---|---| | **Contact & Account Management** | 8.4 (303 reviews) ✓ Verified | 8.3 (479 reviews) ✓ Verified | | **Partner Relationship Mgmt. (PRM)** | Feature Not Available | 8.2 (314 reviews) | | **Opportunity & Pipeline Mgmt.** | 7.4 (231 reviews) ✓ Verified | 8.3 (443 reviews) ✓ Verified | | **Task / Activity Management** | 8.1 (288 reviews) ✓ Verified | 8.3 (457 reviews) ✓ Verified | | **Territory & Quota Management** | 6.7 (163 reviews) ✓ Verified | 8.1 (406 reviews) ✓ Verified | | **Desktop Integration** | 7.5 (258 reviews) ✓ Verified | 8.1 (430 reviews) ✓ Verified | | **Product & Price List Management** | 6.6 (163 reviews) ✓ Verified | 8.1 (429 reviews) ✓ Verified | | **Quote & Order Management** | 6.6 (169 reviews) ✓ Verified | 8.2 (434 reviews) ✓ Verified | | **Customer Contract Management** | 7.9 (236 reviews) | 8.2 (448 reviews) ✓ Verified | #### Marketing Automation | Feature | Act! | SAP Sales Cloud | |---|---|---| | **Email Marketing** | 7.2 (213 reviews) ✓ Verified | 7.9 (381 reviews) ✓ Verified | | **Campaign Management** | 7.1 (187 reviews) ✓ Verified | 8.2 (305 reviews) | | **Lead Management** | 7.7 (225 reviews) ✓ Verified | 8.4 (408 reviews) ✓ Verified | | **Marketing ROI Analytics** | 6.5 (82 reviews) ✓ Verified | 8.1 (348 reviews) ✓ Verified | #### Customer Support | Feature | Act! | SAP Sales Cloud | |---|---|---| | **Case Management** | 7.4 (194 reviews) | 8.4 (412 reviews) ✓ Verified | | **Customer Support Portal** | 7.0 (183 reviews) | 8.2 (422 reviews) ✓ Verified | | **Knowledge Base** | 7.6 (160 reviews) ✓ Verified | 8.2 (419 reviews) ✓ Verified | | **Call Center Features** | 7.0 (172 reviews) | 8.0 (381 reviews) ✓ Verified | | **Support Analytics** | 7.3 (75 reviews) | 8.2 (410 reviews) ✓ Verified | #### Reporting & Analytics | Feature | Act! | SAP Sales Cloud | |---|---|---| | **Reporting** | 7.3 (240 reviews) ✓ Verified | 8.2 (466 reviews) ✓ Verified | | **Dashboards** | 7.4 (231 reviews) ✓ Verified | 8.2 (464 reviews) ✓ Verified | | **Forecasting** | 6.7 (166 reviews) ✓ Verified | 8.2 (421 reviews) ✓ Verified | #### Mobile & Social | Feature | Act! | SAP Sales Cloud | |---|---|---| | **Social Collaboration Features** | Feature Not Available | 8.1 (270 reviews) | | **Social Network Integration** | Feature Not Available | 8.0 (217 reviews) | | **Mobile User Support** | 6.4 (153 reviews) ✓ Verified | 7.8 (341 reviews) ✓ Verified | #### Platform | Feature | Act! | SAP Sales Cloud | |---|---|---| | **Customization** | 7.5 (157 reviews) ✓ Verified | 8.0 (293 reviews) ✓ Verified | | **Workflow Capability** | 7.2 (136 reviews) ✓ Verified | 8.3 (290 reviews) ✓ Verified | | **User, Role, and Access Management** | 7.7 (150 reviews) ✓ Verified | 8.5 (293 reviews) ✓ Verified | | **Internationalization** | 6.9 (98 reviews) ✓ Verified | 8.3 (260 reviews) ✓ Verified | | **Sandbox / Test Environments** | 6.2 (82 reviews) ✓ Verified | 8.2 (269 reviews) ✓ Verified | | **Document & Content Mgmt.** | 7.2 (132 reviews) ✓ Verified | 8.4 (276 reviews) ✓ Verified | | **Performance and Reliability** | 7.6 (158 reviews) ✓ Verified | 8.3 (299 reviews) ✓ Verified | | **Output Document Generation** | 7.3 (131 reviews) ✓ Verified | 8.3 (281 reviews) ✓ Verified | #### Integration | Feature | Act! | SAP Sales Cloud | |---|---|---| | **Data Import & Export Tools** | 7.6 (157 reviews) ✓ Verified | 8.4 (288 reviews) ✓ Verified | | **Integration APIs** | 6.6 (109 reviews) ✓ Verified | 8.2 (272 reviews) ✓ Verified | | **Breadth of Partner Applications** | 6.9 (99 reviews) ✓ Verified | 8.1 (251 reviews) ✓ Verified | #### Generative AI | Feature | Act! | SAP Sales Cloud | |---|---|---| | **AI Text Generation** | 5.0 (36 reviews) | 7.5 (138 reviews) | #### Agentic AI - CRM | Feature | Act! | SAP Sales Cloud | |---|---|---| | **Autonomous Task Execution** | 5.2 (11 reviews) | 7.0 (42 reviews) | | **Multi-step Planning** | 5.2 (11 reviews) | 7.3 (41 reviews) | | **Cross-system Integration** | 5.3 (11 reviews) | 7.7 (44 reviews) | | **Adaptive Learning** | 5.0 (11 reviews) | 7.4 (43 reviews) | | **Natural Language Interaction** | 4.8 (11 reviews) | 7.6 (41 reviews) | | **Proactive Assistance** | 5.0 (11 reviews) | 7.7 (43 reviews) | | **Decision Making** | 5.0 (11 reviews) | 7.8 (42 reviews) | ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **Act!** | 7.2/10 | 41 | | **SAP Sales Cloud** | N/A | N/A | #### Email Marketing | Feature | Act! | SAP Sales Cloud | |---|---|---| | **Building and Personalizing Emails** | 8.1 (32 reviews) ✓ Verified | Not enough data | | **Sending Outbound Emails** | 8.2 (32 reviews) ✓ Verified | Not enough data | | **Manage Email Deliverability** | 8.2 (29 reviews) ✓ Verified | Not enough data | | **Automated Email Responses** | 7.2 (27 reviews) ✓ Verified | Not enough data | #### Online Marketing | Feature | Act! | SAP Sales Cloud | |---|---|---| | **Landing Pages and Forms** | 6.9 (30 reviews) ✓ Verified | Not enough data | | **Dynamic Content** | 7.1 (28 reviews) ✓ Verified | Not enough data | | **A/B Testing** | 6.7 (24 reviews) ✓ Verified | Not enough data | | **Mobile Optimized** | 6.8 (26 reviews) ✓ Verified | Not enough data | | **Search Tracking and Optimization** | 7.5 (25 reviews) | Not enough data | #### Lead Management | Feature | Act! | SAP Sales Cloud | |---|---|---| | **Marketing Lead Database** | 7.8 (31 reviews) ✓ Verified | Not enough data | | **Data Quality Management** | 8.1 (29 reviews) ✓ Verified | Not enough data | | **Segmentation** | 7.9 (28 reviews) ✓ Verified | Not enough data | | **Lead Scoring and Grading** | 7.4 (27 reviews) ✓ Verified | Not enough data | | **Lead Nurturing** | 7.8 (27 reviews) ✓ Verified | Not enough data | | **Online Behavior Tracking** | 7.1 (26 reviews) ✓ Verified | Not enough data | | **Automated Alerts and Tasks** | 7.3 (25 reviews) ✓ Verified | Not enough data | | **CRM Lead Integration** | 7.2 (27 reviews) ✓ Verified | Not enough data | #### Campaign Management | Feature | Act! | SAP Sales Cloud | |---|---|---| | **Program Management** | 6.9 (26 reviews) ✓ Verified | Not enough data | | **Event / Webinar Marketing** | 7.0 (25 reviews) ✓ Verified | Not enough data | | **Calendaring** | 8.3 (30 reviews) ✓ Verified | Not enough data | | **Budgeting** | 6.8 (25 reviews) | Not enough data | #### Social | Feature | Act! | SAP Sales Cloud | |---|---|---| | **Social Listening** | 7.0 (27 reviews) | Not enough data | | **Social Sharing** | 6.7 (26 reviews) ✓ Verified | Not enough data | | **Social Campaigns** | 6.7 (27 reviews) ✓ Verified | Not enough data | | **Social Media Engagement** | 6.3 (26 reviews) | Not enough data | | **Social Media Advertising** | 6.5 (27 reviews) ✓ Verified | Not enough data | #### Reporting & Analytics | Feature | Act! | SAP Sales Cloud | |---|---|---| | **Basic Reporting** | 7.6 (28 reviews) ✓ Verified | Not enough data | | **Web Analytics** | 6.9 (27 reviews) ✓ Verified | Not enough data | | **ROI Analytics** | 6.7 (26 reviews) ✓ Verified | Not enough data | | **Revenue Analytics** | 6.3 (28 reviews) ✓ Verified | Not enough data | | **SEO / Keyword Analytics** | 6.6 (26 reviews) ✓ Verified | Not enough data | #### Platform | Feature | Act! | SAP Sales Cloud | |---|---|---| | **Customization ** | 8.2 (28 reviews) ✓ Verified | Not enough data | | **Workflow Capability** | 6.9 (26 reviews) ✓ Verified | Not enough data | | **User, Role, and Access Management** | 7.6 (26 reviews) ✓ Verified | Not enough data | | **Internationalization** | 6.7 (23 reviews) ✓ Verified | Not enough data | | **Sandbox / Test Environments** | 6.1 (22 reviews) ✓ Verified | Not enough data | | **Performance and Reliability** | 7.7 (25 reviews) ✓ Verified | Not enough data | | **Output Document Generation** | 6.8 (27 reviews) ✓ Verified | Not enough data | #### Agentic AI - Marketing Automation | Feature | Act! | SAP Sales Cloud | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Integration | Feature | Act! | SAP Sales Cloud | |---|---|---| | **Data Import & Export Tools** | 7.0 (33 reviews) ✓ Verified | Not enough data | | **Integration APIs** | 7.0 (26 reviews) ✓ Verified | Not enough data | | **Breadth of Partner Applications** | 6.6 (24 reviews) ✓ Verified | Not enough data | ### Sales Analytics | Product | Score | Reviews | |---|---|---| | **Act!** | N/A | N/A | | **SAP Sales Cloud** | 8.5/10 | 147 | #### Agentic AI - Sales Analytics | Feature | Act! | SAP Sales Cloud | |---|---|---| | **Autonomous Task Execution** | Not enough data | 7.8 (12 reviews) | | **Cross-system Integration** | Not enough data | 7.9 (11 reviews) | | **Adaptive Learning** | Not enough data | 7.8 (12 reviews) | | **Natural Language Interaction** | Not enough data | 7.6 (12 reviews) | | **Proactive Assistance** | Not enough data | 8.1 (12 reviews) | #### Data Sourcing | Feature | Act! | SAP Sales Cloud | |---|---|---| | **Data Sourcing** | Not enough data | 8.6 (133 reviews) | | **Exporting & Sharing Data** | Not enough data | 8.8 (131 reviews) | | **Multi-Device Data Visualization** | Not enough data | 8.6 (128 reviews) | | **Interactive Dashboards** | Not enough data | 9.0 (131 reviews) | | **Data Segmentation** | Not enough data | 8.6 (131 reviews) | #### Predictive Analytics | Feature | Act! | SAP Sales Cloud | |---|---|---| | **Lead Scoring** | Not enough data | 8.8 (128 reviews) | | **Opportunity Scoring** | Not enough data | 8.9 (129 reviews) | | **Risk Analysis** | Not enough data | 8.7 (134 reviews) | | **Live Forecasting** | Not enough data | 8.9 (136 reviews) | #### Sales Management | Feature | Act! | SAP Sales Cloud | |---|---|---| | **Live Pipeline Management** | Not enough data | 8.6 (134 reviews) | | **Sales Gamification** | Not enough data | 8.3 (131 reviews) | | **Account-Based Analytics** | Not enough data | 8.8 (134 reviews) | | **Activity Tracking** | Not enough data | 9.0 (134 reviews) | --- ## Categories **Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm) **Unique to Act! (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Unique to SAP Sales Cloud (1):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Act! | SAP Sales Cloud | |---|---|---| | **Small-Business** | 78.8% | 20.0% | | **Mid-Market** | 16.9% | 36.0% | | **Enterprise** | 4.3% | 44.0% | ### By Industry #### Act! - **Financial Services:** 9.0% - **Marketing and Advertising:** 5.5% - **Real Estate:** 5.3% - **Construction:** 5.1% - **Insurance:** 4.5% - **Information Technology and Services:** 3.9% - **Computer Software:** 3.7% - **Non-Profit Organization Management:** 2.2% - **Wholesale:** 2.0% - **Health, Wellness and Fitness:** 2.0% - **Other:** 56.7% #### SAP Sales Cloud - **Information Technology and Services:** 13.9% - **Computer Software:** 4.9% - **Accounting:** 4.6% - **Financial Services:** 3.7% - **Automotive:** 3.3% - **Consumer Goods:** 3.0% - **Telecommunications:** 2.8% - **Retail:** 2.6% - **Oil & Energy:** 2.3% - **Consulting:** 2.3% - **Other:** 56.6% --- ## Alternatives ### Alternatives to Act! - [GreenRope](https://www.g2.com/products/greenrope/reviews) — 4.3/5 stars (225 reviews) - [Keap](https://www.g2.com/products/thryv-keap/reviews) — 3.9/5 stars (26 reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25780 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13791 reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3039 reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2926 reviews) - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1618 reviews) - [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1426 reviews) - [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1111 reviews) - [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) — 4.3/5 stars (950 reviews) ### Alternatives to SAP Sales Cloud - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25780 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13791 reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3039 reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2926 reviews) - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1618 reviews) - [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) — 4.3/5 stars (950 reviews) - [Workbooks](https://www.g2.com/products/workbooks/reviews) — 4.2/5 stars (573 reviews) - [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1426 reviews) - [Coevera](https://www.g2.com/products/coevera/reviews) — 4.6/5 stars (477 reviews) - [Insightly CRM](https://www.g2.com/products/insightly-crm/reviews) — 4.2/5 stars (941 reviews) --- ## Top Discussions ### Act! - Title: [How should I get Pro to my mobile device?](https://www.g2.com/discussions/how-should-i-get-pro-to-my-mobile-device-7d03ea84-6ea4-471b-adcc-5dfbdbb1de17) — 2 comments, 1 upvote > **Top comment:** "If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your..." - Title: [Assigning contacts to users?](https://www.g2.com/discussions/assigning-contacts-to-users) — 2 comments, 1 upvote > **Top comment:** "It all comes down to how you want to implement this territory management. You can set security roles for the users and contact entries to enable or..." - Title: [Will it integrate with my ERP?](https://www.g2.com/discussions/will-it-integrate-with-my-erp) — 1 comment, 1 upvote > **Top comment:** "Act! CRM can integrate with your ERP (enterprise resource planning) system, depending on which ERP system you are using." - Title: [How do I hire an office assistant who is trained to use Act!, without having to train them?](https://www.g2.com/discussions/how-do-i-hire-an-office-assistant-who-is-trained-to-use-act-without-having-to-train-them) — 1 comment, 1 upvote > **Top comment:** "Hi, we are a partner of Act! in the Philippines. We can assist you in setting up your AMA and other things in Act!. You might want to send me an email..." - Title: [Pay but no play](https://www.g2.com/discussions/33997-pay-but-no-play) — 1 comment, 1 upvote > **Top comment:** "Call their technical support. They really are attentive!" ### SAP Sales Cloud - Title: [What is CRM features?](https://www.g2.com/discussions/what-is-crm-features) — 2 comments > **Top comment:** "Automate & streamline sales activities such as managing leads, sales funnel, sales forecasting, sales executives' performance, and so on by leveraging..." - Title: [What SAP components are included in SAP CRM?](https://www.g2.com/discussions/sap-cloud-for-customer-what-sap-components-are-included-in-sap-crm) — 1 comment *(includes official response)* > **Top comment:** "SAP Sales Cloud is a comprehensive sales automation solution helping organizations streamline Lead to Cash processes, increase sales rep/sales manager..." - Title: [What SAP components are included in SAP CRM?](https://www.g2.com/discussions/what-sap-components-are-included-in-sap-crm) — 1 comment > **Top comment:** "Still learning from these SAP Ocean " - Title: [Is SAP CRM cloud based?](https://www.g2.com/discussions/is-sap-crm-cloud-based) — 1 comment > **Top comment:** "Yes - SAP Sales Cloud is a purpose built, cloud native solution. SAP also has older CRM solutions for on-prem deployment. " - Title: [What is CRM system in SAP?](https://www.g2.com/discussions/what-is-crm-system-in-sap) — 1 comment *(includes official response)* > **Top comment:** "SAP Sales Cloud is a comprehensive sales automation solution, commonly referred to as a 'sales CRM'. SAP also has integrated cloud marketing, commerce,..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-vs-sap-sap-sales-cloud)