# Act! vs Sage CRM Comparison
---
## AI Generated Summary
- **G2 reviewers report** that both Sage CRM and Act! offer user-friendly interfaces, but users of Sage CRM particularly appreciate its **simple and informative design** , which enhances daily productivity and makes navigation easier. This contrasts with Act!, where users also find the interface easy to use but emphasize its **search features** as a standout element.
- **According to verified reviews** , Sage CRM excels in centralizing customer data and interactions, making it a reliable choice for users who prioritize **data organization**. Users have noted that it strikes a good balance between structure and customization, which is essential for managing sales activities effectively.
- **Users say** that Act! shines in its **initial setup** , with many finding the onboarding process straightforward and easy. This is a notable advantage for small businesses looking for a quick implementation, while Sage CRM users have reported some challenges in setup, indicating a potential area for improvement.
- **Reviewers mention** that Sage CRM has a strong focus on **customer contract management** and **task management** , with users appreciating its ability to streamline these processes. In contrast, Act! users highlight its effectiveness in **writing and sharing** capabilities, particularly in technical fields, which may appeal to specific industries.
- **G2 reviewers highlight** that while both products provide decent support, Act! tends to receive higher marks for **quality of support**. Users have noted that Act! offers a more responsive support experience, which can be crucial for businesses that rely heavily on timely assistance.
- **According to recent feedback** , Sage CRM users feel that the product has improved significantly over time, with many stating it is notably better than previous CRM systems they have used. This ongoing development is a positive sign for potential users, while Act! users appreciate its consistent performance but may not see the same level of innovation.



| | Act! | Sage CRM | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 3.8 out of 5 | 
| **Total Reviews** | 514 | 146 | 
| **Largest Market Segment** | Small-Business (78.9% of reviews) | Mid-Market (47.2% of reviews) | 
| **Entry Level Price** | $60.00 1 user/mo | Contact Vendor for Pricing | 

---
## Top Pros & Cons

### Act!

Pros:
- Ease of Use (33 reviews)
- Customer Management (21 reviews)

Cons:
- Missing Features (14 reviews)
- Integration Issues (13 reviews)

### Sage CRM

Pros:
- Ease of Use (7 reviews)
- Customer Management (4 reviews)

Cons:
- Limited Customization (5 reviews)
- Expertise Required (3 reviews)

---
## Ratings Comparison
| Rating | Act! | Sage CRM | 
|---|---|---|
  | **Meets Requirements** | 8.2 (447 reviews) | 7.7 (108 reviews) | 
  | **Ease of Use** | 7.9 (452 reviews) | 7.5 (109 reviews) | 
  | **Ease of Setup** | 7.3 (244 reviews) | 7.1 (55 reviews) | 
  | **Ease of Admin** | 7.6 (199 reviews) | 7.1 (42 reviews) | 
  | **Quality of Support** | 7.6 (427 reviews) | 7.2 (96 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.5 (189 reviews) | 6.8 (37 reviews) | 
  | **Product Direction (% positive)** | 5.8 (451 reviews) | 6.1 (104 reviews) | 

---
## Pricing

### Act!

#### Entry-Level Pricing

Plan: Act! Advantage Ultimate

Price: $60.00 1 user/mo

Description: Includes everything in Professional, plus:

Key Features:
- Marketing Automation (includes 50,000 sends/mo)
- Online Customer Portal
- Custom Industry Tables

[Browse all 4 editions](https://www.g2.com/products/act/pricing)

#### Free Trial

Yes

### Sage CRM

#### Entry-Level Pricing

Plan: Sage CRM On-Premise

Price: Contact Vendor for Pricing


[Browse all 2 editions](https://www.g2.com/products/sage-crm/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Act!** | 6.8/10 | 353 |
| **Sage CRM** | 7.5/10 | 108 |

#### Sales Force Automation

| Feature | Act! | Sage CRM | 
|---|---|---|
| **Contact & Account Management** | 8.4 (305 reviews) ✓ Verified | 7.8 (79 reviews) ✓ Verified | 
| **Opportunity & Pipeline Mgmt.** | 7.4 (233 reviews) ✓ Verified | 7.6 (70 reviews) ✓ Verified | 
| **Task / Activity Management** | 8.1 (290 reviews) ✓ Verified | 7.9 (75 reviews) ✓ Verified | 
| **Territory & Quota Management** | 6.7 (163 reviews) ✓ Verified | 7.1 (56 reviews) ✓ Verified | 
| **Desktop Integration** | 7.5 (258 reviews) ✓ Verified | 7.1 (64 reviews) ✓ Verified | 
| **Product & Price List Management** | 6.6 (163 reviews) ✓ Verified | 7.4 (62 reviews) ✓ Verified | 
| **Quote & Order Management** | 6.6 (169 reviews) ✓ Verified | 7.4 (66 reviews) ✓ Verified | 
| **Customer Contract Management** | 7.9 (236 reviews) | 7.5 (65 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | Act! | Sage CRM | 
|---|---|---|
| **Email Marketing** | 7.2 (214 reviews) ✓ Verified | 7.2 (54 reviews) ✓ Verified | 
| **Campaign Management** | 7.1 (187 reviews) ✓ Verified | 7.5 (53 reviews) ✓ Verified | 
| **Lead Management** | 7.7 (225 reviews) ✓ Verified | 7.3 (61 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | 6.5 (82 reviews) ✓ Verified | 7.3 (54 reviews) ✓ Verified | 

#### Customer Support

| Feature | Act! | Sage CRM | 
|---|---|---|
| **Case Management** | 7.4 (194 reviews) | 7.4 (60 reviews) ✓ Verified | 
| **Customer Support Portal** | 7.0 (183 reviews) | 7.5 (56 reviews) ✓ Verified | 
| **Knowledge Base** | 7.6 (160 reviews) ✓ Verified | 7.5 (62 reviews) ✓ Verified | 
| **Call Center Features** | 7.0 (172 reviews) | 7.4 (53 reviews) ✓ Verified | 
| **Support Analytics** | 7.3 (75 reviews) | 7.1 (56 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Act! | Sage CRM | 
|---|---|---|
| **Reporting** | 7.3 (240 reviews) ✓ Verified | 7.7 (76 reviews) ✓ Verified | 
| **Dashboards** | 7.4 (231 reviews) ✓ Verified | 7.9 (67 reviews) ✓ Verified | 
| **Forecasting** | 6.7 (166 reviews) ✓ Verified | 7.0 (62 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | Act! | Sage CRM | 
|---|---|---|
| **Mobile User Support** | 6.4 (153 reviews) ✓ Verified | 6.5 (50 reviews) ✓ Verified | 

#### Platform

| Feature | Act! | Sage CRM | 
|---|---|---|
| **Customization** | 7.5 (158 reviews) ✓ Verified | 7.4 (38 reviews) ✓ Verified | 
| **Workflow Capability** | 7.2 (136 reviews) ✓ Verified | 7.2 (42 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 7.7 (150 reviews) ✓ Verified | 7.9 (39 reviews) ✓ Verified | 
| **Internationalization** | 6.9 (98 reviews) ✓ Verified | 7.7 (32 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 6.2 (82 reviews) ✓ Verified | 8.0 (27 reviews) | 
| **Document & Content Mgmt.** | 7.2 (132 reviews) ✓ Verified | 7.1 (38 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.6 (160 reviews) ✓ Verified | 7.3 (38 reviews) ✓ Verified | 
| **Output Document Generation** | 7.3 (131 reviews) ✓ Verified | 7.4 (39 reviews) ✓ Verified | 

#### Integration

| Feature | Act! | Sage CRM | 
|---|---|---|
| **Data Import & Export Tools** | 7.6 (157 reviews) ✓ Verified | 7.6 (41 reviews) ✓ Verified | 
| **Integration APIs** | 6.6 (109 reviews) ✓ Verified | 7.6 (34 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 6.9 (99 reviews) ✓ Verified | 7.3 (33 reviews) ✓ Verified | 

#### Generative AI

| Feature | Act! | Sage CRM | 
|---|---|---|
| **AI Text Generation** | 5.0 (36 reviews) | 8.1 (15 reviews) | 

#### Agentic AI - CRM

| Feature | Act! | Sage CRM | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (11 reviews) | 7.7 (5 reviews) | 
| **Multi-step Planning** | 5.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 5.3 (11 reviews) | 7.8 (6 reviews) | 
| **Adaptive Learning** | 5.0 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 4.8 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 5.0 (11 reviews) | Not enough data | 
| **Decision Making** | 5.0 (11 reviews) | 8.7 (5 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act!** | 7.2/10 | 42 |
| **Sage CRM** | N/A | N/A |

#### Email Marketing

| Feature | Act! | Sage CRM | 
|---|---|---|
| **Building and Personalizing Emails** | 8.1 (32 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.2 (32 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.2 (29 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 7.2 (27 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Act! | Sage CRM | 
|---|---|---|
| **Landing Pages and Forms** | 6.9 (30 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.1 (28 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 6.7 (24 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 6.8 (26 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.5 (25 reviews) | Not enough data | 

#### Lead Management

| Feature | Act! | Sage CRM | 
|---|---|---|
| **Marketing Lead Database** | 7.8 (31 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.1 (29 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 7.9 (28 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 7.4 (27 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 7.8 (27 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 7.1 (26 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 7.3 (25 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 7.2 (27 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Act! | Sage CRM | 
|---|---|---|
| **Program Management** | 6.9 (26 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.0 (25 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 8.3 (31 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 6.8 (25 reviews) | Not enough data | 

#### Social

| Feature | Act! | Sage CRM | 
|---|---|---|
| **Social Listening** | 7.0 (27 reviews) | Not enough data | 
| **Social Sharing** | 6.7 (26 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 6.7 (27 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 6.3 (26 reviews) | Not enough data | 
| **Social Media Advertising** | 6.5 (27 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Act! | Sage CRM | 
|---|---|---|
| **Basic Reporting** | 7.6 (28 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 6.9 (27 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 6.7 (26 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 6.3 (28 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.6 (26 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Act! | Sage CRM | 
|---|---|---|
| **Customization ** | 8.2 (28 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 6.9 (26 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 7.6 (26 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 6.7 (23 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 6.1 (22 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 7.8 (26 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 6.8 (27 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Act! | Sage CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Act! | Sage CRM | 
|---|---|---|
| **Data Import & Export Tools** | 7.0 (33 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.0 (26 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 6.6 (24 reviews) ✓ Verified | Not enough data | 

---
## Categories
**Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm)

**Unique to Act! (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)



---
## Reviewer Demographics

### By Company Size

| Segment | Act! | Sage CRM | 
|---|---|---|
| **Small-Business** | 78.9% | 41.6% | 
| **Mid-Market** | 16.8% | 47.2% | 
| **Enterprise** | 4.3% | 11.2% | 

### By Industry

#### Act!

- **Financial Services:** 9.1%
- **Marketing and Advertising:** 5.5%
- **Real Estate:** 5.3%
- **Construction:** 5.1%
- **Insurance:** 4.5%
- **Information Technology and Services:** 4.1%
- **Computer Software:** 3.7%
- **Non-Profit Organization Management:** 2.2%
- **Wholesale:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Other:** 56.6%

#### Sage CRM

- **Information Technology and Services:** 12.8%
- **Computer Software:** 11.2%
- **Accounting:** 4.0%
- **Telecommunications:** 3.2%
- **Logistics and Supply Chain:** 3.2%
- **Automotive:** 3.2%
- **Retail:** 3.2%
- **Marketing and Advertising:** 3.2%
- **Financial Services:** 3.2%
- **Management Consulting:** 2.4%
- **Other:** 50.4%

---
## Alternatives

### Alternatives to Act!

- [GreenRope](https://www.g2.com/products/greenrope/reviews) — 4.3/5 stars (225 reviews)
- [Keap](https://www.g2.com/products/thryv-keap/reviews) — 3.9/5 stars (28 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25834 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13849 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3075 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2931 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1619 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1434 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1114 reviews)
- [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) — 4.2/5 stars (1000 reviews)

### Alternatives to Sage CRM

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25834 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13849 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3075 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2931 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1619 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1114 reviews)
- [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) — 4.2/5 stars (1000 reviews)
- [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) — 4.3/5 stars (952 reviews)
- [Insightly CRM](https://www.g2.com/products/insightly-crm/reviews) — 4.2/5 stars (944 reviews)
- [Sugar Sell](https://www.g2.com/products/sugar-sell/reviews) — 3.8/5 stars (776 reviews)

---
## Top Discussions

### Act!

- Title: [How should I get Pro to my mobile device?](https://www.g2.com/discussions/how-should-i-get-pro-to-my-mobile-device-7d03ea84-6ea4-471b-adcc-5dfbdbb1de17) — 2 comments, 1 upvote
  > **Top comment:** "If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your..."
- Title: [Assigning contacts to users?](https://www.g2.com/discussions/assigning-contacts-to-users) — 2 comments, 1 upvote
  > **Top comment:** "It all comes down to how you want to implement this territory management. 

You can set security roles for the users and contact entries to enable or..."
- Title: [Will it integrate with my ERP?](https://www.g2.com/discussions/will-it-integrate-with-my-erp) — 1 comment, 1 upvote
  > **Top comment:** "Act! CRM can integrate with your ERP (enterprise resource planning) system, depending on which ERP system you are using."
- Title: [How do I hire an office assistant who is trained to use Act!, without having to train them?](https://www.g2.com/discussions/how-do-i-hire-an-office-assistant-who-is-trained-to-use-act-without-having-to-train-them) — 1 comment, 1 upvote
  > **Top comment:** "Hi, we are a partner of Act! in the Philippines.

We can assist you in setting up your AMA and other things in Act!.

You might want to send me an email..."
- Title: [Pay but no play](https://www.g2.com/discussions/33997-pay-but-no-play) — 1 comment, 1 upvote
  > **Top comment:** "Call their technical support. They really are attentive!"

### Sage CRM

- Title: [Do you plan on creating a better user guide than what is currently out there?](https://www.g2.com/discussions/do-you-plan-on-creating-a-better-user-guide-than-what-is-currently-out-there) — 1 comment, 1 upvote
  > **Top comment:** "Hi Dennis
A good question. My answer here would be to contact a SAGE CRM consultant to do some training for you, either as a webex or onsite. This is always..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-vs-sage-crm)