Compare Act! and Ontraport 
At a Glance
Market Segments
Small-Business (79.0% of reviews)
Small-Business (94.7% of reviews)
Entry-Level Pricing
$30.00 1 user/mo
Starting at $29.00 Per Month
Act!
Star Rating
(511)3.9 out of 5
Market Segments
Small-Business (79.0% of reviews)
Pros & Cons
Entry-Level Pricing
$30.00 1 user/mo
Free Trial is available
Browse all 4 pricing plansOntraport
Star Rating
(224)4.5 out of 5
Market Segments
Small-Business (94.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00 Per Month
Browse all 8 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Act! offers a user-friendly experience, with many praising its intuitive design and easy navigation. Users appreciate features like the search capabilities, which enhance their daily operations and organization.
- Users say that Ontraport excels in customer support, with many highlighting the quick and effective assistance they receive. Reviewers mention that support representatives are proactive, often reaching out to help with issues, which significantly improves the overall user experience.
- According to verified reviews, Act! has a strong presence in the small business market, with a majority of its users coming from this segment. This focus allows it to cater specifically to the needs of smaller organizations, making it a solid choice for those looking for tailored solutions.
- Reviewers mention that Ontraport provides a comprehensive set of features for marketing automation, including excellent options for landing pages and email marketing. Users appreciate the wealth of resources available to help them optimize their campaigns effectively.
- G2 reviewers highlight that while Act! has a straightforward setup process, it sometimes struggles with more complex configurations. Users have noted that while the initial setup is easy, they encounter challenges when trying to customize the software to fit their specific workflows.
- Users report that Act! has a lower overall satisfaction score compared to Ontraport, indicating that while it has its strengths, it may not meet all user expectations as effectively as Ontraport does, particularly in areas like support quality and product direction.
Pricing
Entry-Level Pricing
Act!
Act! Advantage Standard
$30.00
1 user/mo
- Full-featured CRM & Mobile App
- Email Marketing (includes 2,500 sends/mo)
- Office 365 & Gmail Integration
Ontraport
Basic
Starting at $29.00
Per Month
- Unlimited email sending under 20k contacts
- Add contacts as you grow
- Up to 3 users at $9/month each
Free Trial
Act!
Free Trial is available
Ontraport
Free Trial is available
Ratings
Meets Requirements
8.2
445
8.7
164
Ease of Use
7.9
450
8.2
167
Ease of Setup
7.3
242
8.0
93
Ease of Admin
7.6
200
8.4
90
Quality of Support
7.6
426
9.2
163
Has the product been a good partner in doing business?
7.5
190
9.0
88
Product Direction (% positive)
5.8
450
8.4
156
Features by Category
Sales Force Automation
8.4
306
|
Verified
8.9
46
|
Verified
Feature Not Available
7.8
31
|
Verified
7.4
235
|
Verified
8.0
44
|
Verified
8.1
292
|
Verified
7.7
40
|
Verified
6.7
167
|
Verified
7.2
22
|
Verified
7.5
262
|
Verified
7.5
32
|
Verified
6.7
167
|
Verified
7.6
32
|
Verified
6.7
173
|
Verified
7.1
22
|
Verified
7.9
240
8.0
23
|
Verified
Marketing Automation
7.2
217
|
Verified
9.0
49
|
Verified
7.1
191
|
Verified
8.6
44
|
Verified
7.7
229
|
Verified
8.8
40
|
Verified
6.6
86
|
Verified
8.1
31
|
Verified
Customer Support
7.4
197
8.2
31
|
Verified
7.1
187
8.6
43
|
Verified
7.7
164
|
Verified
8.8
45
|
Verified
7.0
176
8.0
33
|
Verified
7.4
79
8.0
28
|
Verified
Reporting & Analytics
7.3
244
|
Verified
7.9
43
|
Verified
7.4
235
|
Verified
8.2
51
|
Verified
6.8
170
|
Verified
6.9
25
|
Verified
Mobile & Social
Feature Not Available
8.1
22
|
Verified
Feature Not Available
7.9
23
|
Verified
6.5
157
|
Verified
7.6
24
|
Verified
Platform
7.5
157
|
Verified
8.5
34
|
Verified
7.2
137
|
Verified
8.6
34
|
Verified
7.7
150
|
Verified
8.8
35
|
Verified
6.9
99
|
Verified
7.0
16
|
Verified
6.3
83
|
Verified
7.9
19
|
Verified
7.2
133
|
Verified
8.1
28
|
Verified
7.6
158
|
Verified
8.9
35
|
Verified
7.3
132
|
Verified
8.0
23
|
Verified
Integration
7.6
158
|
Verified
8.5
32
|
Verified
6.7
110
|
Verified
8.8
35
|
Verified
6.9
99
|
Verified
8.2
28
|
Verified
Generative AI
5.5
40
8.3
12
Agentic AI - CRM
6.4
15
Not enough data
6.4
15
Not enough data
6.4
15
Not enough data
6.3
15
Not enough data
6.2
15
Not enough data
6.3
15
Not enough data
6.3
15
Not enough data
Email Marketing
8.1
33
|
Verified
8.7
78
|
Verified
8.2
33
|
Verified
9.2
78
|
Verified
8.2
30
|
Verified
8.5
77
|
Verified
7.3
28
|
Verified
9.0
75
|
Verified
Online Marketing
7.0
31
|
Verified
8.8
75
|
Verified
7.2
29
|
Verified
8.6
65
|
Verified
6.7
25
|
Verified
8.7
50
|
Verified
6.9
27
|
Verified
8.3
59
|
Verified
7.6
26
7.9
47
|
Verified
Lead Management
7.9
32
|
Verified
8.9
66
|
Verified
8.2
30
|
Verified
8.6
54
|
Verified
8.0
29
|
Verified
8.9
64
|
Verified
7.5
28
|
Verified
8.6
49
|
Verified
7.9
28
|
Verified
8.8
66
|
Verified
7.1
27
|
Verified
8.7
50
|
Verified
7.4
26
|
Verified
8.8
54
|
Verified
7.2
28
|
Verified
8.5
59
|
Verified
Campaign Management
7.0
27
|
Verified
8.8
53
|
Verified
7.1
26
|
Verified
8.4
54
|
Verified
8.4
31
|
Verified
7.5
35
|
Verified
6.9
26
7.2
27
|
Verified
Social
7.1
28
7.6
28
|
Verified
6.8
27
|
Verified
8.0
33
|
Verified
6.8
28
|
Verified
7.8
27
|
Verified
6.4
27
7.7
27
|
Verified
6.6
28
|
Verified
7.5
29
|
Verified
Reporting & Analytics
7.7
29
|
Verified
8.4
66
|
Verified
7.0
28
|
Verified
8.1
46
|
Verified
6.9
27
|
Verified
7.8
40
|
Verified
6.4
29
|
Verified
8.2
41
|
Verified
6.7
27
|
Verified
7.4
32
|
Verified
Platform
8.2
29
|
Verified
9.0
37
|
Verified
7.0
27
|
Verified
9.0
35
|
Verified
7.7
27
|
Verified
8.9
44
|
Verified
6.8
24
|
Verified
8.7
25
|
Verified
6.2
23
|
Verified
8.7
23
|
Verified
7.8
26
|
Verified
9.1
40
|
Verified
6.9
28
|
Verified
8.9
25
|
Verified
Agentic AI - Marketing Automation
7.3
5
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Integration
7.0
34
|
Verified
8.9
43
|
Verified
7.1
27
|
Verified
8.6
46
|
Verified
6.7
25
|
Verified
8.3
36
|
Verified
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Repeatability and Reportability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI and Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Order Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Products & Plans
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Pricing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Subscription Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
8.9
38
|
Verified
Not enough data
8.6
43
|
Verified
Not enough data
8.6
32
|
Verified
Not enough data
8.3
33
|
Verified
Page Optimization
Not enough data
8.8
23
|
Verified
Not enough data
8.7
27
Not enough data
8.5
30
Not enough data
8.2
23
Integrations
Not enough data
9.0
25
Not enough data
9.2
41
|
Verified
Not enough data
9.1
36
|
Verified
Generative AI
Not enough data
8.5
10
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Customization
Not enough data
8.7
21
Not enough data
8.5
17
Not enough data
8.9
15
Not enough data
8.2
21
Additional Functionality
Not enough data
8.4
21
Not enough data
6.5
10
Not enough data
9.0
12
Not enough data
8.8
17
Not enough data
8.6
17
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act! and Ontraport are categorized as Marketing Automation and CRM
Unique Categories
Act! has no unique categories
Ontraport is categorized as Shared Inbox, SMS Marketing, Sales Engagement, Online Form Builder, Landing Page Builders, Website Builder, Subscription Management, Web Content Management, and Lead Scoring
Reviews
Reviewers' Company Size
Act!
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ontraport
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
9.0%
Marketing and Advertising
5.5%
Real Estate
5.3%
Construction
5.1%
Insurance
4.5%
Other
70.7%
Professional Training & Coaching
17.4%
Marketing and Advertising
12.2%
Health, Wellness and Fitness
8.9%
Management Consulting
4.7%
Education Management
4.7%
Other
52.1%
Alternatives
Discussions
Assigning contacts to users?
2 Comments
JM
It all comes down to how you want to implement this territory management.
You can set security roles for the users and contact entries to enable or...Read more
How should I get Pro to my mobile device?
2 Comments
AD
If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your...Read more
How should I get Pro to my mobile device?
1 Comment
ES
Outlook can be enough. If you use exchange. If you do not use exchange look into a program called Handheldcontact.Read more
Who uses Ontraport?
2 Comments
SS
I used Ontraport for my Coaching and my classes. My students access their course work on Ontraport.Read more
How much does Ontraport cost?
2 Comments
SS
After 2 week trial, $40 a month depending on # of contacts.Read more
Is Ontraport a CRM?
2 Comments
DH
Yes, although that is a narrow description. It’s much more. Read more
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