Compare Act! and Maximizer 
At a Glance
Market Segments
Small-Business (79.0% of reviews)
Small-Business (74.7% of reviews)
Entry-Level Pricing
$30.00 1 user/mo
$65.00 3 User Per Year
Act!
Star Rating
(511)3.9 out of 5
Market Segments
Small-Business (79.0% of reviews)
Pros & Cons
Entry-Level Pricing
$30.00 1 user/mo
Free Trial is available
Browse all 4 pricing plansMaximizer
Star Rating
(671)4.0 out of 5
Market Segments
Small-Business (74.7% of reviews)
Pros & Cons
Entry-Level Pricing
$65.00 3 User Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Act! offers a user-friendly experience, with many praising its intuitive design and easy navigation. Users appreciate features like the search capabilities, which enhance their daily operations and organization.
- Users say Maximizer excels in client relationship management, allowing for detailed tracking of client interactions. Reviewers highlight its ability to store comprehensive client histories, which helps in maintaining long-term relationships and understanding client dynamics.
- According to verified reviews, Act! has a more affordable entry-level price compared to Maximizer, making it a more accessible option for small businesses looking to implement a CRM solution without a hefty investment.
- Reviewers mention that while both products have similar ease of use ratings, Maximizer slightly edges out in setup and administration, with users noting a smoother onboarding process and better administrative tools.
- G2 reviewers highlight that Maximizer provides superior support quality, with users appreciating the responsiveness and helpfulness of the support team, which can be crucial for businesses needing timely assistance.
- Users report that Act! shines in its task and activity management features, with many finding it effective for organizing daily tasks and activities, which contributes to overall work efficiency.
Pricing
Entry-Level Pricing
Act!
Act! Advantage Standard
$30.00
1 user/mo
- Full-featured CRM & Mobile App
- Email Marketing (includes 2,500 sends/mo)
- Office 365 & Gmail Integration
Maximizer
Base Edition
$65.00
3 User Per Year
- Advanced Contact Management
- Lead & Opportunity Handling
- Task Management
Free Trial
Act!
Free Trial is available
Maximizer
No trial information availableRatings
Meets Requirements
8.2
445
8.3
584
Ease of Use
7.9
450
8.0
590
Ease of Setup
7.3
242
7.8
329
Ease of Admin
7.6
200
7.9
195
Quality of Support
7.6
426
8.2
562
Has the product been a good partner in doing business?
7.5
190
8.1
193
Product Direction (% positive)
5.8
450
7.8
582
Features by Category
Sales Force Automation
8.4
306
|
Verified
8.3
427
|
Verified
Feature Not Available
7.0
220
7.4
235
|
Verified
7.5
327
|
Verified
8.1
292
|
Verified
7.9
402
|
Verified
6.7
167
|
Verified
6.4
215
|
Verified
7.5
262
|
Verified
7.8
360
|
Verified
6.7
167
|
Verified
Feature Not Available
6.7
173
|
Verified
Feature Not Available
7.9
240
7.5
275
Marketing Automation
7.2
217
|
Verified
6.9
290
7.1
191
|
Verified
6.7
242
7.7
229
|
Verified
7.2
270
6.6
86
|
Verified
6.3
189
Customer Support
7.4
197
7.5
263
7.1
187
Feature Not Available
7.7
164
|
Verified
7.2
274
7.0
176
Feature Not Available
7.4
79
7.2
219
Reporting & Analytics
7.3
244
|
Verified
7.2
311
|
Verified
7.4
235
|
Verified
7.6
313
|
Verified
6.8
170
|
Verified
6.7
210
|
Verified
Mobile & Social
Feature Not Available
6.2
110
Feature Not Available
5.6
106
6.5
157
|
Verified
6.6
266
|
Verified
Platform
7.5
157
|
Verified
8.0
243
|
Verified
7.2
137
|
Verified
7.6
231
7.7
150
|
Verified
8.1
238
|
Verified
6.9
99
|
Verified
6.9
158
6.3
83
|
Verified
6.7
137
7.2
133
|
Verified
7.6
198
7.6
158
|
Verified
8.0
226
|
Verified
7.3
132
|
Verified
6.9
129
Integration
7.6
158
|
Verified
7.4
221
|
Verified
6.7
110
|
Verified
6.6
159
|
Verified
6.9
99
|
Verified
6.6
151
|
Verified
Generative AI
5.5
40
5.6
93
Agentic AI - CRM
6.4
15
5.6
13
6.4
15
5.9
13
6.4
15
5.7
14
6.3
15
6.2
13
6.2
15
5.8
12
6.3
15
6.0
13
6.3
15
6.3
14
Email Marketing
8.1
33
|
Verified
Not enough data
8.2
33
|
Verified
Not enough data
8.2
30
|
Verified
Not enough data
7.3
28
|
Verified
Not enough data
Online Marketing
7.0
31
|
Verified
Not enough data
7.2
29
|
Verified
Not enough data
6.7
25
|
Verified
Not enough data
6.9
27
|
Verified
Not enough data
7.6
26
Not enough data
Lead Management
7.9
32
|
Verified
Not enough data
8.2
30
|
Verified
Not enough data
8.0
29
|
Verified
Not enough data
7.5
28
|
Verified
Not enough data
7.9
28
|
Verified
Not enough data
7.1
27
|
Verified
Not enough data
7.4
26
|
Verified
Not enough data
7.2
28
|
Verified
Not enough data
Campaign Management
7.0
27
|
Verified
Not enough data
7.1
26
|
Verified
Not enough data
8.4
31
|
Verified
Not enough data
6.9
26
Not enough data
Social
7.1
28
Not enough data
6.8
27
|
Verified
Not enough data
6.8
28
|
Verified
Not enough data
6.4
27
Not enough data
6.6
28
|
Verified
Not enough data
Reporting & Analytics
7.7
29
|
Verified
Not enough data
7.0
28
|
Verified
Not enough data
6.9
27
|
Verified
Not enough data
6.4
29
|
Verified
Not enough data
6.7
27
|
Verified
Not enough data
Platform
8.2
29
|
Verified
Not enough data
7.0
27
|
Verified
Not enough data
7.7
27
|
Verified
Not enough data
6.8
24
|
Verified
Not enough data
6.2
23
|
Verified
Not enough data
7.8
26
|
Verified
Not enough data
6.9
28
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.3
5
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Integration
7.0
34
|
Verified
Not enough data
7.1
27
|
Verified
Not enough data
6.7
25
|
Verified
Not enough data
Content
Not enough data
6.0
67
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
7.2
68
Not enough data
6.7
68
Not enough data
6.5
67
Not enough data
5.5
68
Platform Reporting and Analytics
Not enough data
6.5
67
Not enough data
5.2
66
Customer Support
Not enough data
6.6
65
Not enough data
Feature Not Available
Not enough data
6.8
65
Not enough data
6.4
65
Marketing Automation
Not enough data
6.3
64
Not enough data
6.5
64
Not enough data
5.5
64
Sales Force Automation
Not enough data
6.4
65
Not enough data
7.7
67
Not enough data
Feature Not Available
Not enough data
5.5
64
Not enough data
5.8
62
Agentic AI - Financial Services CRM
Not enough data
4.7
6
Categories
Categories
Shared Categories
Act! and Maximizer are categorized as CRM
Unique Categories
Act! is categorized as Marketing Automation
Maximizer is categorized as Financial Services CRM
Reviews
Reviewers' Company Size
Act!
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Maximizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
9.0%
Marketing and Advertising
5.5%
Real Estate
5.3%
Construction
5.1%
Insurance
4.5%
Other
70.7%
Financial Services
35.6%
Investment Management
4.1%
Insurance
3.3%
Marketing and Advertising
3.0%
Information Technology and Services
2.8%
Other
51.2%
Alternatives
Discussions
Assigning contacts to users?
2 Comments
JM
It all comes down to how you want to implement this territory management.
You can set security roles for the users and contact entries to enable or...Read more
How should I get Pro to my mobile device?
2 Comments
AD
If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your...Read more
How should I get Pro to my mobile device?
1 Comment
ES
Outlook can be enough. If you use exchange. If you do not use exchange look into a program called Handheldcontact.Read more
INPUT CSV LEAD FILES
1 Comment
MR
Lead sheets in the form of a web inquiry page can be integrated into Maximizer using the 'web to lead' technology provided in the product as standard. It is...Read more
INTEGRATION
1 Comment
MR
Maximizer CRM 2017 has integrations for MS Office products (Outlook, Word, Excel) these are included as add-ons with the product. The Web APIs for Maximizer...Read more
Do you integrate with any marketing automations platforms like Marketo?
1 Comment
MD
Maximizer neglected to future-proof Maximizer CRM Live and their self-hosted CRM by not providing any open keys for self serve integration with powerful...Read more
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